Marketing team: Senior Social Media Account Manager

Full Job Description

Key responsibilities:

• Experience as a social media specialist or similar position
• Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
• Ability to use social media for impressions and brand awareness
• Excellent knowledge of social media platforms including Instagram, Tik Tok, LinkedIn, Facebook, YouTube and Google my business.
• Understanding and define most important social media KPIs, web traffic metrics and SEO
• Monitor SEO and user engagement and suggest content optimization
• Experience doing buyer persona and audience research
• Familiarity with publishing and web design
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with Marketing team and other departments (medical, customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Develop, implement and manage our social media strategy
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Work with copywriters and designers to ensure content is informative and appealing
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team
• Provide constructive feedback

Education and/or Work Experience Requirements:

·      Bachelor’s degree in Marketing or relevant field.

·      Areas including journalism, business, public relations and communications are of particular importance.

· Master’s degree in internet marketing is plus.

·      Social media specialist needs to have an in-depth understanding of the many social media platforms and be comfortable navigating each of them.

·      You should have knowledge of and experience with tools and software that allows content to be shared across various platforms.

• Five plus years of experience in Social media.