What Jobs are available for Digital Optimization Specialist in the United Arab Emirates?

**Description:**
You will play a crucial role in various tasks and projects deployed on all digital channels. This position offers an excellent opportunity to gain hands-on experience in digital while working in a dynamic and fast-paced environment.
You will work closely with other departments, such as Marketing, Revenue, Sales, F&B, and contribute to the overall success of hotel's digital marketing initiatives.
Key Responsibilities include:
- Digital campaign support: assist in planning, execution, and tracking of digital campaigns across different channels, including but not limited to SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing efforts.
- Brand.com and online channels management: Update and maintain hotel websites and online channels; respond to guest reviews, creating a positive relationship through online reputation platforms.
- Support digital initiatives: collaborate with marketing team to develop marketing assets, and coordinate with external partners.
- Data analysis and reporting: Collect and analyze data to measure campaign effectiveness. Prepare regular reports and present findings to the commercial team, providing actionable insights for future strategies.
- Assist in market research: Identify industry and digital trends; research competitor activities, recommend best practices to continually improve digital marketing efforts
**Qualifications:**
Ideally with a university degree or diploma in Digital Marketing.
Good problem solving, writing, administrative and PR skills are a must.
**Primary Location:** AE-DU-Dubai
**Organization:** Grand Hyatt Dubai
**Job Level:** Full-time
**Job:** Administration
**Req ID:** DUB
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

**Description:**
You will play a crucial role on the overall digital strategy deployed on digital media, related e-commerce activity and driving social campaign for Grand Hyatt Dubai. You will work closely with other departments, such as Operations, Sales, Revenue, F&B, and Marketing, to gather relevant data and support all business requirements and objectives.
+ Support the digital marketing team in driving direct bookings through brand.com; create and manage campaigns across all channels, including but not limited to SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing efforts.
+ Responsible to update and maintain websites and micro-sites; work with partnered agencies to ensure contents are current and optimized for search engine and user experience is optimum for driving conversion rates.
+ Responsible to monitor and respond guests' online feedback, creating a positive relationship with guests through online reputation platforms.
+ Track and report performance; provide actionable insights and recommendations based on data analysis to optimize future campaigns.
+ Collaborate with internal team and stakeholders to develop digital plans.
+ Work closely with external partners for comprehensive strategic recommendations and ensure campaign's KPIs are achieved across all channels.
+ Stay updated on the latest digital trends and best practices to continually improve marketing efforts.
**Qualifications:**
+ Bachelor's degree in digital, e-commerce, business, or a related field.
+ Minimum 2 years of experience in a similar role, preferably within the hospitality industry.
+ Strong understanding of digital marketing efforts, including SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing.
+ Creativity, attention to detail, initiative-taker.
+ Excellent communicator, project management and analytical skills.
+ Ability to work in a fast-paced environment and manage multiple projects simultaneously.
**Primary Location:** AE-DU-Dubai
**Organization:** Grand Hyatt Dubai
**Job Level:** Full-time
**Job:** Administration
**Req ID:** DUB
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

**Additional Information**
**Job Number**
**Job Category** Sales & Marketing
**Location** Marriott Executive Apartments Dubai Creek, Rigga Al Buteen St, P.O. Box 81148, Dubai, United Arab Emirates, United Arab Emirates, VIEW ON MAP
**Schedule** Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
**CORE WORK ACTIVITIES**
**Hotel Marketing and Advertising**
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
**Social Media Content Management**
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
**Public Relations and Visual Asset Management**
- Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
**Direct Marketing and Collateral Development**
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
**General**
- Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
- Helps with the publication of hotel's newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.
- Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
- Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
The world is a big place and Marriott Executive Apartments offers temporary housing that feels like home in the biggest and best cities for business travel across Europe, Asia, Latin America, Africa and the Middle East. Join the Marriott Executive Apartments team and help our guests adapt to a new locale and feel comfortable and cared for while living away from home. In joining Marriott Executive Apartments, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.

Purpose of the Role:

The Digital Marketing Associate will lead all marketing activities from concept to execution. Working closely with the marketing, creative, and commercial teams and overseeing the day-to-day execution of e-commerce lead generation and digital marketing campaigns, s/he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives.

Duties and Responsibilities:

• Develop the annual marketing strategy and campaign calendar in line with business objectives.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience of the e-commerce site.
• Utilize strong analytical ability to evaluate end-to-end customer experience across customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Ensure the accurate implementation of Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to analyze the impact of marketing activities and optimize strategies based on data-driven insights.
• Understand and use MMM for strategic budget allocation and long-term campaign planning, and MTA for detailed customer journey analysis and real-time optimization of active campaigns.

Experience in:

• Designing and conducting A/B tests on web funnels and apps.
• Tracking and data analysis.
• Deep linking for app and web marketing.
• Data integration and comprehensive reporting.
• Advertising management for various platforms.
• CRM integration for seamless customer data handling.
• Content distribution across multiple digital channels.
• Social media automation to streamline content posting and engagement.
• In-app advertising to reach users directly within mobile apps.
• Retargeting to re-engage users and boost conversions.

Professional Requirements:

• Bachelors/Diploma in Marketing/Marketing Communications or a related discipline.
• Proven working experience of 4 to 5 years in digital marketing and e-commerce brand management.
• Demonstrable experience leading digital brands in an e-commerce setting.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate testing.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Working knowledge of ad-serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Ads campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in digital marketing.
• Understanding and practical experience with MMM and MTA concepts and tools.
• Ability to interpret and apply MMM and MTA results to improve marketing performance and budget allocation.
• Proficiency with Google Analytics, Mixpanel or similar.
• Experience with Meta Business Suite, Google Ads, Facebook Ads, LinkedIn Ads.
• Familiarity with Freshworks (desirable).
• Experience with Adjust, Appsflyer, or similar platforms for mobile tracking and deep linking.

Interpersonal Requirements:

• Creative, innovative, and tech-savvy.
• A positive, can-do attitude.
• A high level of initiative & proactivity.
• Excellent communication skills, verbal & written.
• Strong organization skills and ability to manage multiple projects at once.
• A drive to continuously learn and grow.
• A strong work ethic and a passion for healthy living.

**Additional Information**
**Job Number**
**Job Category** Sales & Marketing
**Location** Dubai Area Office, Central Park Towers Level 12, Dubai, United Arab Emirates, United Arab Emirates, VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
**JOB SUMMARY**
This position is responsible for strategically executing comprehensive digital service solutions across a set of hotels, within the Digital Field Marketing team. The Hotel Account Manager will support the available digital activation programs in combination with additional digital service packages offered to hotels.
The Hotel Account Manager serves as the primary point of contact with hotels. This individual strategizes, plans, directs and coordinates activities across multiple digital work streams to ensure strategies and tactics are implemented in order to meet hotel objectives. The Manager is responsible for ensuring the successful execution of activities and deliverables in a timely matter, within budget and delivers comprehensive reporting against defined metrics. This position reports directly to the Senior Manager.
The Hotel Account Manager will execute, support and educate hotels with the approved Area campaign calendar (destination marketing, demand generation, loyalty, partnerships etc.) as set out by the area Director of Marketing, Digital and Loyalty in collaboration with the Senior Manager.
**CANDIDATE PROFILE**
Education and Experience
+ 3+ years' experience in an online agency or client services position is required or equivalent experience
+ 2+ years' experience in leading project teams and implementing digital strategies or equivalent experience
+ BS/BA degree in marketing or related field or equivalent certification from higher education
**CORE WORK ACTIVITIES**
Managing Work, Projects, and Policies
Delivers against all aspects of the Digital Marketing program and associated services to assigned hotels. This includes:
+ Ensures effective client communication
+ Schedules and leads all client calls throughout enrollment period.
+ Collects hotel specific information from clients regarding needs and expectations, answers questions about services, digital channels and Marriott initiatives.
+ Ensures appropriate documentation is delivered throughout program engagement.
+ Monitors the impact of the services versus goals, (including where they apply within each Hotel Marketing Plan), and proactively communicates with key stakeholders about need for changes in strategic direction.
Manages program deliverables within expected timelines
+ Tracks frequency and aligns consistent framework for hotel engagement.
+ Coordinates with Specialists in team to guarantee all deliverables are executed on time.
+ Reviews all hotel deliverables to ensure that they are on strategy and meet quality expectations.
+ Establishes digital key performance indicators (KPIs) and adjusts program strategy and tactics based on hotel needs.
+ Develops customized digital business plans and presents to hotel stakeholders.
+ Makes strategic recommendations for additional services/tactics to enhance services to meet property goals.
+ Engages in frequent, active engagement with Senior Manager and continent Digital team(s) to ensure alignment, pull-through, and two-way communication about the status, performance, opportunities, and issues related to digital products, programs and initiatives.
+ Identifies and deploys resources required to execute program tactics and coordinates with Specialists to resolve or escalate performance issues.
Analyzes results and reports on progress
+ Monitors Hotels results and business goals on a monthly basis, exercising critical and analytical thinking of results.
+ Builds monthly reports to illustrate the impact of digital marketing initiatives and program tactics across various online verticals.
+ Schedules and leads meetings with clients to communicate program results; provides insights and answers questions about hotel performance in the respective digital channels.
+ Proactively looks for opportunities and makes recommendations for additional services/tactics to enhance services.
+ Answers hotel/owner questions, as appropriate.
Maintains client satisfaction and retention
+ Meets goals as defined by client satisfaction survey and annual renewal targets.
+ Proactively identifies add-on service opportunities to promote additional hotel customization and program evolution.
+ Ensures consistency in service throughout the agreement and when hotels are due for renewal, solicits reenrollment.
+ Establish and maintain 3rd party relationships with key partnerships that drive value to hotels.
Supporting Operations
+ Works with Specialist's to guarantee service tactics are executed on-time and at a high-quality.
+ Provides feedback to continually improve work processes and systems that support program execution.
+ Solicit feedback from properties to ensure program tactics meet their needs and demands.
+ Assists Senior Manager in successfully onboarding and training new employees.
+ Actively participates and engages in internal and external special projects to broaden skill set.
+ Engages in frequent communication with Digital & Marketing teams to align on project initiatives.
+ Establishes and maintains complete and up-to-date information on all properties' status and performance.
+ Supports department-wide efforts to improve Digital Service culture and work environment.
+ Contributes to Digital newsletter/bulletin updates for area.
+ Attends training and conferences to increase subject matter expertise and deepen skills.
+ Actively seeks out opportunities to learn more about the digital industry.
Additional Responsibilities
+ Attends and participates in all relevant internal and external meetings.
+ Informs, updates, and provides information to managers and co-workers in a timely manner.
+ Presents ideas, expectations and information in a concise, organized manner.
+ Uses problem solving methodology for decision making and follow up.
+ Maintains positive working relations with internal customers and department managers.
+ Manages time effectively and conducts activities in an organized manner.
+ Performs other reasonable duties as assigned by manager.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.