1 656 Digital PR jobs in the United Arab Emirates

Job Title: Social Media / Digital Marketing Specialist Manager

Job Code: JPC-5092

Location: Abu Dhabi, UAE

Industry: Higher Education Required

Education: Bachelor's degree

We are looking for an experienced Social Media / Digital Marketing Specialist Manager to lead and manage the organization's digital marketing ecosystem. This role focuses on building brand awareness, driving student recruitment and event engagement, and optimizing performance across digital channels. The ideal candidate is a strategic thinker with expertise in digital campaigns, website management, and social media strategy, who can use data and technology to achieve measurable results.

Digital Strategy & Planning

• Develop and implement short- and long-term digital marketing strategies aligned with organizational goals.
• Research and recommend emerging platforms, tools, and technologies to enhance engagement.
• Define KPIs for digital initiatives and report results to leadership.

Website & Content Management

• Oversee website architecture and content, ensuring SEO optimization, accessibility, and an excellent user experience.
• Collaborate with internal stakeholders to maintain fresh, engaging, and brand-aligned content.

Social Media Leadership

• Manage official social media accounts (Instagram, Facebook, LinkedIn, X, YouTube), including content calendars and campaigns.
• Monitor trends, respond proactively to issues, and analyze engagement data to refine strategies.

Digital Campaigns & Analytics

• Plan and execute digital marketing campaigns (paid and organic) across email, WhatsApp, affiliate portals, and social platforms.
• Track performance using analytics tools and optimize campaigns based on data insights.

Stakeholder Engagement & Collaboration

• Partner with academic and administrative teams to support their digital communication needs.
• Manage relationships with agencies, vendors, and technology partners to ensure high-quality deliverables.

• Education: Bachelor's degree in Digital Media, Communications, Marketing, or a related field (Master's degree preferred).
• Experience: 5-7 years of experience in digital communications, marketing, or social media management, ideally within higher education or a large organization.
• Proven experience leading digital campaigns, managing websites, and developing multi-platform content strategies.
• Strong knowledge of SEO, SEM, and digital advertising best practices.
• Skilled in CMS platforms (WordPress, Drupal), social media management tools (Hootsuite, Sprout Social), and analytics platforms (Google Analytics, Meta Insights).
• Experience with multimedia content creation (video, graphics, interactive media) and MarTech tools (HubSpot, Marketo) is a plus.

As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.

The InterContinental Fujairah Resort is situated on the shoreline of the exquisite Al Aqah Beach, beneath the spectacular backdrop of the Hajjar Mountains. An exceptional destination where Arabian hospitality meets luxury. With 190 rooms, indoor & outdoor event space, restaurants & bar. With over 30 languages and countries represented by the staff, the hotel weaves together an international five-star resort presence.

What's your passion? Whether you're into knitting, kite flying or karaoke, at IHG we're interested in YOU We love people who apply the same amount of care and passion to their jobs as they do their hobbies - people who help us create great brands guests love. And we're looking for more people like this to join our dynamic & committed team at the InterContinental Fujairah Resort.

As a Social Media & Graphic Design Executive, you will be responsible for managing our online presence, creating engaging content, and designing compelling visuals that reflect our brand identity. Will have a strong eye for design, a passion for social media trends, and the ability to turn creative ideas into impactful campaigns.

• Manage and update all hotel social media platforms with engaging, brand-aligned content.
• Develop content calendars and execute social media campaigns to promote rooms, F&B, spa, recreation, and events.
• Design creative marketing materials such as menus, flyers, banners, event collaterals, and digital ads.
• Capture and edit high-quality photos and videos of hotel facilities, events, and guest experiences.
• Collaborate with F&B, Spa, Recreation, and Events teams to design and promote offers, activations, and seasonal campaigns.
• Support Sales with visually appealing presentations, proposals, and corporate collaterals.
• Design digital content for websites, newsletters, in-room TV, and guest communications.
• Monitor guest interactions, reviews, and messages on social media, ensuring timely and professional responses.
• Track, analyze, and report social media and campaign performance, recommending improvements.
• Ensure all creative assets reflect the hotel's brand identity and positioning.
• Assist in influencer collaborations, PR campaigns, and media coverage to drive brand awareness.
• Support internal communications with creative designs for staff events, newsletters, and recognition programs.

• Degree/Diploma in Marketing, Graphic Design, or related field.
• Proven experience in social media management and graphic design, preferably in hospitality.
• Proficiency in graphic design and video editing software/tools.
• Strong photography and videography skills.
• Excellent knowledge of social media platforms, trends, and content creation strategies.
• Creative thinker with strong attention to detail and aesthetics.
• Strong communication and organizational skills, with ability to manage multiple projects.
• Flexibility to work evenings, weekends, and special events when required.

In return, we offer competitive pay and benefits, and a chance to work with a great team of talented people. Most importantly, we'll give you the Room to Belong.

So what's your passion? Please get in touch if this position matches your skills and interests and tell us how you could bring your individual competencies by clicking "Apply Online".

We are an equal opportunity employer.

As the world's first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s. We are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you'd like to embrace a world of opportunities, we'd like to welcome you to the world's most international luxury hotel brand.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Develop and own a comprehensive social media strategy for @pastamamma.official and @memoriescoffeeco, including defining core content themes, establishing a consistent posting schedule, and setting measurable growth objectives.

Create monthly content calendars aligned with marketing campaigns and seasonal promotions.

• Shoot, edit, and publish Reels, Stories, static posts, and other on-brand content.
• Coordinate all aspects of photo/video shoots, working with chefs, restaurant managers, and the Social Media Executive on creative direction and talent coordination.

• Engage daily with followers: respond to comments, DMs, and mentions promptly and on-brand.
• Monitor sentiment, highlight user-generated content, and flag emerging trends or issues.

• In partnership with our PR agency, identify, vet, and reach out to local influencers and content creators.
• Collaborate with the PR agency to negotiate partnerships, manage deliverables, and track performance metrics.

• Work closely with:
• Marketing Team to align social campaigns with wider promotions and PR activities.
• Creative & Design teams on asset development, post-production, and visual consistency.
• Operations team on menus, new openings, and in-store activations.
• External vendors including influencers, photographers, and video producers.

• 3+ years hands-on experience in social media and content creation for hospitality, F&B, or lifestyle brands (agency or in-house).
• Deep understanding of Instagram and TikTok ecosystems: algorithmic best practices, trends, and ad formats.
• Excellent copywriting skills and a keen eye for visual storytelling.
• Basic proficiency with editing tools (Canva, CapCut).
• Familiarity with AI-driven content tools (Midjourney, ChatGPT, etc.) and integrating neural-network outputs into social workflows.
• A proactive, data-driven mindset: comfortable analyzing engagement metrics and iterating on content.
• Fluency in English; Russian is a plus.

• Official full-time employment with a competitive salary.
• Employee discounts across all L ETO Group concepts.
• Dynamic, collaborative culture with clear paths for growth.
• Exposure to a leading regional brand and the opportunity to shape its social voice daily.

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About the Role
The Digi Creatives is looking for a dynamic and strategic Social Media Manager to join our growing team. In this role, you will be responsible for developing and executing social media strategies that increase brand awareness, drive engagement, and enhance our clients' online presence. If you have a passion for social media and are excited about helping brands connect with their audience in creative ways, we want to hear from you.

Responsibilities

• Develop and implement social media strategies across platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Create and curate engaging, on-brand content for social media channels.
• Monitor, analyze, and report on social media performance using analytics tools.
• Engage with followers, respond to comments and messages, and build relationships with online communities.
• Collaborate with the creative and marketing teams to align social media efforts with overall brand goals and campaigns.
• Stay up-to-date with industry trends, platform updates, and best practices.
• Develop social media campaigns that drive traffic, conversions, and brand loyalty.
• Manage paid social media campaigns and budgets (ads, promotions, etc.).
• Track competitors' social media activity and adjust strategies accordingly.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio or track record of successful campaigns.
• In-depth knowledge of social media platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter, etc.) and social media management tools.
• Strong content creation skills (copywriting, graphic design, or video production).
• Ability to analyze social media metrics and adjust strategies for optimal performance.
• Familiarity with paid social media advertising and campaigns (Facebook Ads, Instagram Ads, etc.).
• Strong communication skills and creativity.
• A passion for staying on top of trends in social media, digital marketing, and online communities.

Why Join Us?

• Work in a collaborative and creative environment.
• Opportunities for growth and career advancement in the digital marketing industry.
• Flexible working options (remote or hybrid).
• Access to the latest tools, resources, and industry insights.

Hotel Brand: InterContinental
Location: United Arab Emirates, Fujairah

As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.

The InterContinental Fujairah Resort is situated on the shoreline of the exquisite Al Aqah Beach, beneath the spectacular backdrop of the Hajjar Mountains. An exceptional destination where Arabian hospitality meets luxury. With 190 rooms, indoor & outdoor event space, restaurants & bar. With over 30 languages and countries represented by the staff, the hotel weaves together an international five-star resort presence.

What's your passion? Whether you're into knitting, kite flying or karaoke, at IHG we're interested in YOU We love people who apply the same amount of care and passion to their jobs as they do their hobbies - people who help us create great brands guests love. And we're looking for more people like this to join our dynamic & committed team at the InterContinental Fujairah Resort.

Your Day to Day:

As aSocial Media & Graphic Design Executive, you will be responsible for managing our online presence, creating engaging content, and designing compelling visuals that reflect our brand identity. Will have a strong eye for design, a passion for social media trends, and the ability to turn creative ideas into impactful campaigns.

Some of your main role responsibilities are:

• Manage and update all hotel social media platforms with engaging, brand-aligned content.
• Develop content calendars and execute social media campaigns to promote rooms, F&B, spa, recreation, and events.
• Design creative marketing materials such as menus, flyers, banners, event collaterals, and digital ads.
• Capture and edit high-quality photos and videos of hotel facilities, events, and guest experiences.
• Collaborate with F&B, Spa, Recreation, and Events teams to design and promote offers, activations, and seasonal campaigns.
• Support Sales with visually appealing presentations, proposals, and corporate collaterals.
• Design digital content for websites, newsletters, in-room TV, and guest communications.
• Monitor guest interactions, reviews, and messages on social media, ensuring timely and professional responses.
• Track, analyze, and report social media and campaign performance, recommending improvements.
• Ensure all creative assets reflect the hotel's brand identity and positioning.
• Assist in influencer collaborations, PR campaigns, and media coverage to drive brand awareness.
• Support internal communications with creative designs for staff events, newsletters, and recognition programs.

Ideally, you'll have some or all of the following competencies and experience we're looking for:

• Degree/Diploma in Marketing, Graphic Design, or related field.
• Proven experience in social media management and graphic design, preferably in hospitality.
• Proficiency in graphic design and video editing software/tools.
• Strong photography and videography skills.
• Excellent knowledge of social media platforms, trends, and content creation strategies.
• Creative thinker with strong attention to detail and aesthetics.
• Strong communication and organizational skills, with ability to manage multiple projects.
• Flexibility to work evenings, weekends, and special events when required.

In return, we offer competitive pay and benefits, and a chance to work with a great team of talented people. Most importantly, we'll give you the Room to Belong.

So what's your passion? Please get in touch if this position matches your skills and interests and tell us how you could bring your individual competenciesby clicking "Apply Online".

We are an equal opportunity employer.

Who we are

As the world's first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you'd like to embrace a world of opportunities, we'd like to welcome you to the world's most international luxury hotel brand.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

JOB TITLE
Senior Marketing Executive | MAF Entertainment | Cinemas
ROLE SUMMARY
The Senior Social Media Executive is responsible for managing and enhancing the cinema's digital presence, driving audience engagement, and increasing brand awareness through a strategic and innovative social media approach. This role focuses on creating compelling content, elevating social campaigns, and analyzing performance to optimize strategy.
ROLE PROFILE

• Play a key role in promoting movie releases, special events, and promotions while engaging with the cinema's audience to ensure a vibrant, active online community.
• Develop and execute engaging, original content for social media platforms (Facebook, Instagram, Twitter, TikTok) to promote movies, events, and VOX cinema-related activities.
• Manage the content calendar with the support of the Social agency, ensuring timely and relevant posts aligned with marketing campaigns and cinema releases.
• Collaborate with the creative team and Social agency to produce high-quality visuals, graphics, and video content.
• Plan and execute social media campaigns for movie premieres, special screenings, and promotional campaigns / events to drive ticket sales and customer engagement.
• Utilize both organic and paid social media strategies to maximize reach and audience growth working with the Digital team.
• Work with the agency to monitor comments, messages, and reviews, ensuring a positive and responsive brand presence acting as an advisor for the agency on any non-standard queries.
• Track, analyze, and report on social media performance metrics (engagement rates, follower growth, impressions, etc.) to assess the success of campaigns and inform future strategies.

REQUIREMENTS

• Graduate in business or marketing discipline.
• A minimum of 5 years marketing experience within the Entertainment and Leisure industry or similar.
• A good understanding of marketing, branding and online trends.
• Strong interpersonal and communication skills in English.
• Strong organizational skills.

WHAT WE OFFER

• At Majid Al Futtaim, we're on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We're proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.

Join to apply for the Social Media & PR Manager (m/f/d) role at Halian

Join to apply for the Social Media & PR Manager (m/f/d) role at Halian

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Our Client:
Our client a tech start up are seeking a Social Media and PR Manager to join their team in Dubai.
Your Responsibilities:
Social Media Strategy & Execution

• Develop and execute a strategic social media calendar aligned with company milestones, product launches, and market events.
• Manage content creation across platforms (LinkedIn, X/Twitter, Instagram, YouTube) to drive engagement, awareness, and thought leadership.
• Collaborate with design and product teams to develop compelling visuals, videos, and animations.
• Monitor and report on campaign performance using analytics and insights.
  

• Craft press releases, media kits, and feature stories for local, regional, and international tech publications.
• Build and maintain relationships with tech, startup, and business media outlets, especially in the UAE and GCC.
• Proactively pitch stories to elevate our client's profile, executives, and technology.
• Organize and manage media briefings, interviews, product launches, and PR events.
  

• Shape our client's brand tone and voice to reflect innovation, ambition, and local relevance.
• Write thought leadership articles, founder stories, and product narratives that resonate with enterprise IT buyers and public sector leaders.
• Identify opportunities for speaking engagements, awards, and partnerships to amplify our presence.
  

• Develop engagement strategies for tech communities, universities, and public innovation initiatives in the UAE.
• Manage crisis communication and respond swiftly to any reputational issues online.
  

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in social media management, public relations, or digital marketing.
• Prior experience working in a startup or fast-paced environment is a strong plus.
• Strong understanding of major social media platforms (Instagram, LinkedIn, X, TikTok, Facebook, etc.).
• Excellent written and verbal communication skills.
• Proven ability to craft compelling content and press releases.
• Experience with social media analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite).
• Familiarity with SEO, content marketing, and influencer outreach.
• Ability to manage media relations and build relationships with journalists and influencers.
• Creative mindset with a strong eye for design and storytelling.
• Comfortable working independently and wearing multiple hats.
• Graphic design or video editing skills (e.g., Canva, Adobe Creative Suite).
• Experience with crisis communication or reputation management.
• Knowledge of paid social media advertising and campaign management.
• Arabic language is mandatory
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing, Public Relations, and Writing/Editing
• Industries Staffing and Recruiting

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About the Role
The Digi Creatives is looking for a dynamic and strategic Social Media Manager to join our growing team. In this role, you will be responsible for developing and executing social media strategies that increase brand awareness, drive engagement, and enhance our clients' online presence. If you have a passion for social media and are excited about helping brands connect with their audience in creative ways, we want to hear from you.

Responsibilities

• Develop and implement social media strategies across platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Create and curate engaging, on-brand content for social media channels.
• Monitor, analyze, and report on social media performance using analytics tools.
• Engage with followers, respond to comments and messages, and build relationships with online communities.
• Collaborate with the creative and marketing teams to align social media efforts with overall brand goals and campaigns.
• Stay up-to-date with industry trends, platform updates, and best practices.
• Develop social media campaigns that drive traffic, conversions, and brand loyalty.
• Manage paid social media campaigns and budgets (ads, promotions, etc.).
• Track competitors' social media activity and adjust strategies accordingly.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio or track record of successful campaigns.
• In-depth knowledge of social media platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter, etc.) and social media management tools.
• Strong content creation skills (copywriting, graphic design, or video production).
• Ability to analyze social media metrics and adjust strategies for optimal performance.
• Familiarity with paid social media advertising and campaigns (Facebook Ads, Instagram Ads, etc.).
• Strong communication skills and creativity.
• A passion for staying on top of trends in social media, digital marketing, and online communities.

Why Join Us?

• Work in a collaborative and creative environment.
• Opportunities for growth and career advancement in the digital marketing industry.
• Flexible working options (remote or hybrid).
• Access to the latest tools, resources, and industry insights.

We are seeking a agile and creative Social Media Director to lead Atlantis Dubai's expansive social media initiatives, managing a portfolio of 52 unique channels that represent our diverse range of brands. This role extends beyond strategy to hands-on creative content creation. Working closely with the Vice President of Marketing, Creative Director, and Brand Directors, your influence will span all aspects of our social media voice and visual narrative.

The ideal candidate will be a strategic planner and a creative executor with a comprehensive understanding of the ever-changing social media landscape. You should be agile enough to adapt quickly to social media trends and varying brand personalities within the Atlantis Dubai portfolio. A strong eye for photography and videography is also a must.

By taking on the role of Social Media Director at Atlantis Dubai, you will manage an innovative team while making a significant impact on shaping and broadcasting our brand narrative across digital platforms. Your creative skills and strategic insights will be key in enhancing brand engagement and loyalty.

• Lead and creatively manage a portfolio of 52 social media channels, each uniquely tailored to represent Atlantis Dubai's diverse brand offerings.
• Develop, execute, and oversee pioneering social media strategies that are both individually customised and cohesively aligned with broader marketing objectives.
• Optimise each brand channel to maximise growth and engagement with unique and dynamic trategies across all social media channels across markets
• Collaborate closely with the Creative Director to produce compelling visual and textual content that resonates with our diverse target audiences.
• Lead the Social Media Team in nurturing creativity and ensuring timely delivery of a rich and impactful social media calendar.
• Direct the creative content creation process, including conceptualising posts, videos, stories, and other engaging content formats.
• Oversee community management, actively engaging with audiences across all platforms to drive brand loyalty and customer satisfaction.
• Analyse social media metrics, translating data into actionable insights and opportunities for creative enhancement, posting optimization and follower growth strategies.
• Define key performance indicators, monitor ROI, and manage the social media advertising budget.
• Keep abreast of emerging trends, technologies, and creative methods in social media, integrating them into our brand strategies as appropriate.
• Maintain a pulse on social media trends, with the agility to implement quick response strategies as needed to keep our brands at the forefront of social conversation.
• This role will also require working on some nights and weekends to ensure robust social media coverage for our diverse range of venues.
• Manage a team of social media inthusiats, teach, nurture and grow their strategic knowledge of the channels and motivate them daily with ideas and projects.

• Proven experience (+5yrs) in a creative and managerial role within social media, ideally managing multiple channels in a diverse brand environment.
• A portfolio showcasing creative talents in social media content creation and campaign execution.
• In-depth knowledge of social media platforms, algorithms, advertising options, and analytics tools including TikTok, Instagram, Facebook, Youtube and Linkedin, Sprinklr (a plus).
• A keen eye for photography and videography, capable of producing or directing visual content that complements our brands.
• Exceptional leadership skills with the ability to inspire creativity within a team – must have lead a team previously.
• Excellent communication and interpersonal skills, capable of presenting ideas and data convincingly.
• Familiarity with project management tools and the ability to manage multiple timelines efficiently.
• Bachelor's degree in Marketing, Communications, Design, or a related creative field.
• Able to manage tight deadlines and strong multi-tasking is required
• Ability to work in a fast paced, high pressure environment and achieve results with an accountability attitude

Join a team that is adventurous, creative, warm-hearted and extroverted. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.

• Company: Atlantis Dubai
• Employment Type: Full Time
• Experience: 5 Years
• Job Type: Hospitality, Hotel