646 Digital Strategies jobs in the United Arab Emirates

Job Title: Social Media Marketing Manager (Real Estate) Employment Type: Full-Time About Us: Roseheim are a boutique real estate firm specializing in luxury properties. We’re passionate about connecting people with their perfect spaces—and we know the power of a strong social presence to make that happen. Role Overview: We’re looking for a creative and results-driven Social Media Marketing Manager with at least 2 years of experience to manage and grow our online presence across platforms. You’ll work closely with the sales teams to drive engagement, generate leads, and build a compelling brand story. Key Responsibilities: • Develop and execute monthly content calendars for platforms including Instagram, Facebook, LinkedIn, and TikTok • Create engaging social media content (images, reels, videos, captions, stories) that align with brand messaging • Monitor social media channels, respond to comments/messages, and engage with the online community • Track and analyze performance metrics (reach, engagement, leads) to optimize content strategy • Collaborate with photographers, videographers, and agents to showcase listings in dynamic ways • Stay up to date on real estate trends and social media best practices

• At least 2+ year of experience in social media marketing, preferably in real estate or a related industry • Strong knowledge of platforms like Instagram, Facebook, LinkedIn, and TikTok • Basic graphic design skills (e.g., Canva, Adobe Suite) • Familiarity with tools like Meta Business Suite, Later, or Hootsuite • Good eye for visual storytelling and design • Excellent written and verbal communication skills • Self-starter with strong organizational skills and attention to detail Nice to Have: • Experience with paid social campaigns • Video editing skills (Reels, TikTok, property walk-throughs) • Knowledge of SEO or content marketing What We Offer: • Competitive salary • Opportunity to grow within a dynamic real estate team • Flexible work environment • Real impact on brand visibility and business growth

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!

About The Role

This role is responsible to manage and scale Social Media Marketing Channels strategies across all ecommerce and Omni domains.

What You’ll Be Doing

• Creating the overall social media strategy for three major international brands across the GCC.
• Responsible for objective setting and driving performance of paid social media campaigns with the assistance of a globally renowned marketing agency.
• Liaising across functions to drive the strategy of our organic content and maintaining the look & feel of social media channels.
• Working with the wider digital marketing team to plan, execute and optimize campaigns across social media platforms to maximize campaign effectiveness.
• Ensure campaigns are succinct to overall direction of the business.
• Supports the function to evaluate the effectiveness of campaigns, and assists the HOD to devise strategies for improvements.
• Analyses and presents findings from campaigns analysis to Senior Leadership to facilitate decision making processes for business growth.
• Supports the function to explore ways of improving existing digital marketing techniques to enhance operational efficiency.
• Coordinates with agencies to optimize paid social campaigns.
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Strong analytical skills to find trends and optimization opportunities from performance data.
• Campaign reporting (ROAS, CPC, CPM, CPT, CPL, CPI CAC & CIR).
• Budget tracking and monitoring.
• Advising on optimization / bidding / competitive strategies.
• Develop mobile marketing strategies and performance metrics.
• Providing recommendations for performance improvement and monitoring monthly targets and adjust campaigns as needed.
• Driving App Installs and App Re-Engagement through Social Media Platforms.
• Using Google Analytics tool in improving the campaigns performance.
• Using the smart features of Smartly / Vidtech / Stitcherads Tool to optimize the paid social Campaigns.
• Managing third party agencies and partners as necessary to deliver against goals.
• Conducting ongoing analysis of ad campaign performance and optimization, and synthesizing observations into recommendations for change.
• Report on progress against goals and other relevant metrics to Senior Leadership.
• Strategizing social media marketing campaigns for brand awareness and engagement.
• Implementing and continually testing new creative messaging, landing pages, campaigns and marketing tools.
• Reducing the CAC and improving the CIR / ROAS.
• Incremental Topline Gross revenue.
• Provide leadership and direction to the operations team towards the achievement of goals and objectives.
• Guide and motivate the team to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles.
• Prepare performance evaluation and appraisal reports of direct reports to assess productivity and progress and identify training needs of team members to improve efficiency and ensure conformity with standard procedures and practices.

About You

• Degree in a quantitative field such as Marketing, Information Technology, Computer Science, Business Administration, or any other related field.
• 2+ years of experience as Social Media Marketing manager’s role driving core performance KPI’s.
• 5+ years of total Social Media Marketing experience preferably in Luxury ecommerce and fast fashion.

Knowledge and Skills

• Proven success in Performance Digital Marketing.
• Expertise in A / B and other testing methods.
• Executional experience with FB ads manager, Google Ads and knowledge of affiliate marketing & retargeting.
• Enhanced knowledge of web analytics and App (MMP) Platforms, including deployment of tracking codes.

As our Social Media Specialist, you’ll be our brand's voice, vibe, and visual eye across social platforms. You’ll lead end-to-end social strategy, content planning, creation, and execution across TikTok, Instagram, and Snapchat, driving brand love and engagement. We’re looking for someone who lives and breathes social media, has an innate eye for aesthetics, understands trends before they peak, and can create compelling content without being fully dependent on a graphic design or creative team.

We're especially interested in content creators who manage their accounts and can bring that agility, intuition, and hands-on creativity to our team. A love of beauty and skincare is an absolute must, with a keen eye on beauty and lifestyle trends on all social platforms.

Key Responsibilities

• Build and execute tailored strategies for each platform (Instagram, TikTok, Snapchat, LinkedIn).
• Develop engaging content in-app using editing tools (CapCut, InShot, Canva, etc.) without relying solely on the Creative Team.
• Maintain and express the brand’s visual identity across platforms, aligned with seasonal and campaign narratives.
• Build a community across all platforms, drive engagement, and growth.

Platform & Community Management

• Manage daily posting, scheduling, and publishing of content across all channels.
• Oversee community management - responding to DMs, comments, and fostering meaningful interactions.
• Leverage platform-specific best practices and algorithm insights to optimize content.
• Identify and be quick to jump on viral trends, formats, and memes—especially on TikTok and Instagram Reels.
• Regularly consume content on key platforms to inspire and drive fresh, reactive content ideas.
• Stay informed on competitor activity and social innovations in the beauty and lifestyle space.

Influencer & UGC Integration

• Partner with the Influencer Team to amplify creator content across brand channels.
• Brief influencers clearly on content direction, brand tone, and key campaign objectives.
• Source and repurpose UGC in ways that reflect and strengthen community connection.

Performance & Reporting

• Track KPIs such as reach, engagement, saves, shares, conversions, etc.
• Analyze what’s working and pivot content plans based on data and insights.
• Deliver monthly reports with recommendations to drive growth and engagement.

Who You Are

• A Content Creator at Heart – You’re already creating content on TikTok/Instagram and know how to craft viral, platform-native content.
• Aesthetic-Driven & Brand-Savvy – You understand how visuals drive perception and can translate that into consistent brand storytelling.
• Digitally Fluent – You’re quick with editing apps, savvy with trends, and always up to date with the latest in social media culture.
• Analytical – You don’t just post and pray - you read the numbers and adapt fast.
• Independent & Proactive – You don’t wait for briefs; you ideate, create, and execute.
• Passionate About Beauty – You understand the beauty industry, its language, and what captivates its audience.

Qualifications

• 3+ years in social media, digital content, or influencer marketing (or proven experience managing your own platform successfully).
• Demonstrated success growing and engaging audiences on TikTok, Instagram, and other platforms.
• Strong aesthetic sensibility, with an eye for design and visuals.
• Proficient in tools like CapCut, Canva, InShot, Adobe Express, or similar.
• Experience with analytics and scheduling tools (Meta Business Suite, Later, etc.).
• Deep interest in beauty, wellness, and lifestyle trends.

Nice to Have

• Experience as a content creator or influencer.
• On-camera confidence or comfort directing content.

• Seniority levelMid-Senior level

• Employment typeFull-time

• Job functionMarketing, Sales, and Art/Creative
• IndustriesRetail and Wellness and Fitness Services

Referrals increase your chances of interviewing at Anonymous by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Get AI-powered advice on this job and more exclusive features.

Rainbow Properties LLC Dubai is a real estate agency and consultancy firm with over 10 years of experience in the Dubai property market. They specialize in buying apartments, houses, villas, and commercial properties, as well as larger development projects. The company is associated with reputable developers in Dubai.

Role Description

This is a full-time, on-site role for a Social Media Marketing Specialist located in Dubai, United Arab Emirates. The Social Media Marketing Specialist will be responsible for creating and managing social media marketing campaigns, developing social media content, and implementing digital marketing strategies to promote Rainbow Properties LLC Dubai.

Qualifications

• Social Media Marketing and Digital Marketing skills
• Marketing and Communication skills
• Experience in managing social media campaigns
• Strong written and verbal communication skills
• Ability to work in a fast-paced environment
• Knowledge of the real estate industry is a plus

• Entry level

• Full-time

• Marketing and Sales

Referrals increase your chances of interviewing at Rainbow Properties LLC Dubai by 2x.

Get notified about new Social Media Marketing Specialist jobs in Dubai, United Arab Emirates.

• Assistant Manager - Marketing (Emiratised Role) - Dubai, UAE
• CBD Assistant Manager In-Store Marketing UAE
• Digital Marketing Specialist - Fixed-Term - Dubai, UAE
• Social Media Marketing Manager (Hospitality)

2 days ago Be among the first 25 applicants

Job Title: Social Media & Content Manager (with Design Skills)

Location:Dubai, UAE (On-Site)

Type:Full-Time

Company:Antari Properties

Antari Properties is a fast-growing real estate startup based in the heart of Dubai, dedicated to redefining the property investment experience. Though newly established, our team brings together years of combined industry expertise with a sharp focus on Dubai’s most promising off-plan developments. We believe content and design are the keys to connecting with modern investors and property seekers — and we’re looking for a creative mind to lead that.

We are hiring aSocial Media & Content Managerwith stronggraphic design skillsto take charge of our online presence. You’ll be responsible for designing engaging content, managing our social media platforms, and planning an organized, effective content schedule that showcases Antari’s properties, brand, and vision.

• Design visually appealing posts, stories, and reels for Instagram, LinkedIn, TikTok, and other platforms
• Create and maintain amonthly content calendaraligned with property launches, events, and campaigns
• Write captions, research hashtags, and optimize content for reach and engagement
• Schedule posts using tools like Meta Suite, Buffer, Later, or similar
• Collaborate with sales and marketing teams to promote key listings and brand updates
• Monitor trends and analytics, suggest new content ideas, and adapt strategies accordingly
• Edit photos/videos and create animations or motion graphics (bonus)
• Manage community engagement (reply to DMs, comments, etc.)

• 2+ years of experience insocial media management and content creation
• Proficiency ingraphic design tools(Canva, Adobe Illustrator, Photoshop, etc.)
• Familiarity withreal estate marketingor working with property-related brands (preferred)
• Strong aesthetic sense and attention to detail
• Excellent written communication (English; Arabic is a plus)
• Basic video editing skills (CapCut, Premiere Pro, etc.)
• Highly organized with time management and planning skills
• Must bebased in Dubaiand able to work from the office full-time

• Competitive salary based on experience
• Creative freedom to bring your vision to life
• Work closely with the leadership team in a fast-paced startup
• Exciting real estate projects and high-end property campaigns
• A fun, collaborative office culture that values ideas and initiative

If you're passionate about content, creative design, and making an impact through social media — and want to grow with a modern real estate brand in Dubai — we want to meet you.

• Seniority levelEntry level

• Employment typeFull-time

• Job functionMarketing and Sales

Referrals increase your chances of interviewing at Antari Properties by 2x

Global Village, Dubai, United Arab Emirates 1 day ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

We are seeking a talented Digital Marketing Executive to join our team. The ideal candidate will be responsible for:

• Creating visually appealing graphics and videos, optimizing them for social media profiles, and developing effective marketing strategies & campaigns that drive engagement and conversions.
• Designing and producing high-quality graphics, including but not limited to digital ads, email templates, social media posts, reels, infographics, and other marketing collateral.
• Performing keyword research and optimizing graphics for search engines, including file naming conventions, alt tags, and metadata.
• Updating our social media with posts and reels.
• Conducting keyword research and implementing on-page optimization strategies to improve search engine rankings.
• Developing effective marketing campaigns across multiple channels, including email and social media for our companies.
• Collaborating with cross-functional teams to ensure all designs align with brand guidelines and marketing objectives.
• Staying up-to-date with emerging design and SEO trends, and incorporating them into designs and campaigns as appropriate.
• Managing multiple projects and meeting tight deadlines while maintaining a high level of accuracy and attention to detail.

Requirements:

• Bachelor's degree in IT field (BTech/BE, BSc, BCA).
• Proven experience in digital marketing.
• Strong communication skills and ability to collaborate effectively with cross-functional teams.
• Excellent time management skills and ability to prioritize tasks effectively.
• Ability to work independently and take ownership of projects from start to finish.

We’re looking for a Social Media Marketing Specialist who can help us create engaging content for our various social media platforms. The ideal candidate will have a strong visual sensibility and a keen understanding of how to craft effective social media campaigns.

• Proven 10 years of work experience as a Social Media Specialist, Social Media Manager or Social Media Analyst.
• Excellent knowledge of Social Media Marketing channels - Instagram, Facebook, Twitter, Pinterest, and LinkedIn.
• Excellent content writing skills.
• Basic knowledge of photo and video editing, as well as web designing.
• Great interpersonal skills.
• Exceptional oral and written communication skills.
• Ability to manage and handle multiple tasks.
• Exceptional attention to detail.
• Create quarterly, monthly, and weekly editorial calendars.

• Digital Media Marketing, SEO, SEM, PPC.
• Bachelor’s degree in a related field.

Ability to commute/relocate:

Dubai: Reliably commute or planning to relocate before starting work (Required)

We are seeking a creative and talented Content Creator to join our team. The ideal candidate will be passionate about storytelling, social media, and brand promotion. As a Content Creator & Influencer, you will play a pivotal role in developing engaging content that resonates with our target audience and helps increase brand awareness and engagement across various digital platforms.

Requirements:

• Proven work experience as a Content Creator, Social Media Manager, or Influencer in a related industry.
• A strong portfolio showcasing original content, creativity, and storytelling skills.
• In-depth knowledge of various social media platforms, content management systems, and analytics tools.
• Familiarity with influencer marketing trends and best practices.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Up-to-date with the latest trends, technologies, and best practices in content creation and social media marketing.
• High level of videography & photography skills for listing images.
• Living in Dubai and valid driving license is a must.

Join our team and be part of an exciting journey to elevate our brand's digital presence and impact!

Get AI-powered advice on this job and more exclusive features.

Job Title: Social Media Marketing Manager

Position Overview

We are seeking a dynamic and results-driven Social Media Marketing Manager to lead our digital marketing efforts in the real estate sector. The ideal candidate will have a strong understanding of social media trends, content creation, digital advertising strategies, and AI-driven marketing solutions tailored for the Dubai real estate market. This role requires a strategic thinker with creative flair who can enhance brand presence, engage with potential clients, and drive lead generation through effective social media campaigns.

Major Tasks / Responsibilities

•Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement.

•Manage all social media accounts (Instagram, Facebook, LinkedIn, TikTok, YouTube, Twitter/X) with a focus on real estate promotions.

•Stay updated with industry trends, social media algorithm changes, and digital innovations to optimise strategies.

Content Creation & Branding:

•Create compelling, visually appealing, and SEO-optimised content, including posts, reels, videos, and stories tailored for luxury real estate audiences.

•Work with graphic designers, videographers, and content creators to ensure high-quality digital assets.

•Develop property highlight videos, market insights, blogs, and client testimonials to maximise engagement.

•Oversee podcast production and other multimedia content strategies.

•Plan and execute targeted social media ad campaigns on Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads to generate quality leads.

•Implement A/B testing and campaign optimisation to maximise ROI.

•Track, analyse, and optimise ad performance to improve conversion rates.

•Work closely with the sales team to ensure social media leads are properly nurtured and converted.

Community Engagement & Client Interaction:

•Engage with potential buyers, tenants, and investors by responding to inquiries and comments promptly.

•Foster online relationships through interactive content, Q&A sessions, and live property showcases.

•Leverage influencer collaborations and partnerships to enhance brand credibility.

Analytics & Reporting:

•Monitor and report on key social media metrics (engagement, reach, conversions, ROI, etc.).

•Use Google Analytics, Meta Business Suite, and other analytical tools to measure campaign effectiveness.

•Provide data-driven insights and recommendations to optimise future campaigns.

SEO, SEM & Website Coordination:

• Optimise social media content for SEO to improve organic reach and lead generation.

•Implement SEO/SEM strategies to improve website ranking and visibility.

•Collaborate with the web development team to update and optimise property listings, landing pages, and blog content.

Competitor Analysis & Market Trends:

• Research competitor strategies and market trends.

•Identify new marketing opportunities and implement innovative digital tactics.

• Utilise AI-driven marketing tools to stay ahead in the market.

Project Management & UI/UX Coordination

•Oversee multiple marketing projects and coordinate between designers, developers, and content teams.

•Ensure a seamless user experience (UI/UX) on digital platforms.

Requirements and Skills

Preferred Qualifications

•Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Marketing & Advertising Expertise:

•Minimum 3-5 years of experience in social media marketing, preferably in the real estate industry.

•Strong knowledge of Paid Ads (PPC), A/B Testing, and Campaign Management.

•Experience with real estate CRMs, OQOOD, and property portals (Bayut, Property Finder) is a plus.

Creative & Content Development:

•Proficiency in graphic design tools: Canva, Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator).

•Experience in video production & editing for high-quality digital content.

•Blogging, Copywriting, and Podcast production experience.

Data & Analytics:

•Proficiency in Google Analytics, Meta Business Suite, Microsoft Suite, and AI-powered analytics tools.

•Ability to track, analyse, and optimise ad performance with data-driven decision-making.

Technical & Digital Skills:

•Strong knowledge of SEO/SEM, website optimisation, and UI/UX principles.

•Familiarity with AI-driven marketing tools and automation software.

Soft Skills:

•Strong communication and interpersonal skills.

•Ability to manage multiple projects in a fast-paced environment.

•Fluency in English (Arabic is an advantage).

• Seniority levelNot Applicable

• Employment typeFull-time

• Job functionMarketing

Referrals increase your chances of interviewing at SOL Properties by 2x

Dubai, Dubai, United Arab Emirates 18 hours ago

Dubai, Dubai, United Arab Emirates 4 hours ago

Dubai, United Arab Emirates 22 minutes ago

Dubai, Dubai, United Arab Emirates 18 hours ago

Dubai, Dubai, United Arab Emirates 17 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.