8 Direct Marketing jobs in the United Arab Emirates

Marketing Analyst, Visa Direct Regional Field Marketing - CEMEA

VISA

Description

As an Analyst, Visa Direct Field Marketing CEMEA, you will report to the Director of Visa Direct Field Marketing CEMEA and play a pivotal role in supporting the growth and success of Visa Direct. In this role, you will be responsible for providing analytical, coordination, and execution support for field marketing activities, helping to drive awareness, adoption, and usage of Visa Direct products and solutions across the CEMEA markets. You should have a passion for data-driven marketing, a strong sense of ownership, and the ability to collaborate cross-functionally with colleagues from marketing, product, sales, and external partners.

Responsibilities

• Support Field Marketing Initiatives - Assist in the execution of regional Visa Direct marketing programs and campaigns, ensuring alignment with business goals and priorities.
• Research and Analysis - Gather and analyze market intelligence, competitor activities, and customer insights to support marketing strategy and campaign optimization.
• Reporting - Track and report on campaign performance, marketing KPIs, and budget spend, providing actionable insights and recommendations for continuous improvement.
• Content and Asset Localization - Adapt global marketing materials and content for CEMEA audiences, coordinating translations and ensuring local market relevance.
• Project Coordination - Coordinate with internal teams, agencies, and partners to ensure timely and effective rollout of marketing programs, events, and co-marketing activities.
• Client and Event Support - Assist in organizing regional events, webinars, and customer engagements, supporting pre-event planning, on-site logistics, and post-event follow-up.
• Stakeholder Collaboration - Work closely with regional sales, product, and marketing teams to support go-to-market initiatives and communicate field feedback.
• Administrative Support - Help manage invoices, purchase orders, and vendor relationships, ensuring compliance with Visa processes and policies.

Key Internal Partners

• Regional and Global Visa Direct Product Teams
• Regional and Local Sales Teams
• Regional and Country Marketing Teams
• Corporate Communications
• Analytics and Research Teams
• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

• Regional and Global Visa Direct Product Teams
• Regional and Local Sales Teams
• Regional and Country Marketing Teams
• Corporate Communications
• Analytics and Research Teams
• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field
• 2 to 5 years of experience in marketing, business analysis, or a related function, ideally within B2B, financial services, or technology sectors
• Strong analytical skills with the ability to synthesize data and translate insights into actionable recommendations
• Excellent written and verbal communication skills, ability to prepare clear reports and presentations
• Good organizational and project management abilities with attention to detail and accuracy
• Ability to work collaboratively in a cross-functional and multicultural team environment
• Proactive, self-motivated, and eager to learn
• Experience with marketing analytics, CRM tools, or marketing automation platforms is a plus

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Hiring organization

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Position: Marketing Analyst, Visa Direct Regional Field Marketing - CEMEA

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Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Position Summary
As an Analyst, Visa Direct Field Marketing CEMEA, you will report to the Director of Visa Direct Field Marketing CEMEA and play a pivotal role in supporting the growth and success of Visa Direct. In this role, you will be responsible for providing analytical, coordination, and execution support for field marketing activities, helping to drive awareness, adoption, and usage of Visa Direct products and solutions across the CEMEA markets. You should have a passion for data-driven marketing, a strong sense of ownership, and the ability to collaborate cross-functionally with colleagues from marketing, product, sales, and external partners.

Key Responsibilities

• Support Field Marketing Initiatives - Assist in the execution of regional Visa Direct marketing programs and campaigns, ensuring alignment with business goals and priorities.
• Research and Analysis - Gather and analyze market intelligence, competitor activities, and customer insights to support marketing strategy and campaign optimization.
• Reporting - Track and report on campaign performance, marketing KPIs, and budget spend, providing actionable insights and recommendations for continuous improvement.
• Content and Asset Localization - Adapt global marketing materials and content for CEMEA audiences, coordinating translations and ensuring local market relevance.
• Project Coordination - Coordinate with internal teams, agencies, and partners to ensure timely and effective rollout of marketing programs, events, and co-marketing activities.
• Client and Event Support - Assist in organizing regional events, webinars, and customer engagements, supporting pre-event planning, on-site logistics, and post-event follow-up.
• Stakeholder Collaboration - Work closely with regional sales, product, and marketing teams to support go-to-market initiatives and communicate field feedback.
• Administrative Support - Help manage invoices, purchase orders, and vendor relationships, ensuring compliance with Visa processes and policies.

Key Internal Partners

• Regional and Global Visa Direct Product Teams
• Regional and Local Sales Teams
• Regional and Country Marketing Teams
• Corporate Communications
• Analytics and Research Teams
• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Bachelor’s degree in Marketing, Business, Economics, or a related field
2 to 5 years of experience in marketing, business analysis, or a related function, ideally within B2B, financial services, or technology sectors
Strong analytical skills with the ability to synthesize data and translate insights into actionable recommendations
Excellent written and verbal communication skills, ability to prepare clear reports and presentations
Good organizational and project management abilities with attention to detail and accuracy
Ability to work collaboratively in a cross-functional and multicultural team environment
Proactive, self-motivated, and eager to learn
Experience with marketing analytics, CRM tools, or marketing automation platforms is a plus

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

• Seniority levelMid-Senior level

• Employment typeFull-time

• Job functionMarketing
• IndustriesIT Services and IT Consulting

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The Director Visa Direct Regional Field Marketing CEMEA willdualreport to the Sr. Director of Field & Partner Marketingand the CEMEA Regional Head of B2B Marketingand is responsible for driving field marketing activations in the CEMEA region.
This role will lead all aspects of Visa Direct Field Marketing across all audiences priority markets and the new expanded product portfolio as a strategic regional partner to the CEMEA Visa Direct product and sales teams.

Key Responsibilities:

• Lead Visa Direct Field Marketing in CEMEA : Oversee all field marketing activities for Visa Direct in the CEMEA region ensuring alignment with business goals and priorities.
• Engage Senior Leaders : Collaborate with senior Visa Direct product and sales leaders to align marketing programs with business objectives driving new revenue sales opportunities and increasing transaction volumes.
• Execute Strategic Marketing Plans : Implement strategic marketing execution plans by leveraging global strategies and content to achieve regional Visa Direct business goals including awareness demand generation solution partner programs and enduser campaigns.
• CoMarketing Engagements : Drive B2B2B and B2B2C comarketing engagements with strategic enablers and clients to stimulate demand among merchant clients through joint content creation promotions and webinars.
• Event Activation : Manage activation for key regional events supporting preevent duringevent and postevent promotion of Visa Direct to enhance client engagement with sales.
• Localization of Content : Lead the localization of regional marketing and sales content to support CEMEA client engagements and develop CEMEAspecific marketing content to address regional use case needs.

Key Internal Partners:

• Regional B2B Marketing Lead
• Global and Regional/Local Sales and Relationship Leads
• Global and Regional Product Teams
• Global Regional and Countrybased Marketing Teams
• Corporate Communications
• Analytics and Research Teams
• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

Bachelors degree required/MBA preferred

• 10 years of progressively responsible business experience with a majority in communications or marketing roles that involved B2B campaign strategy planning and execution including bringing new products to market
• Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness drive and appropriate urgency
• Audiencefocused mindset with a demonstrated track record of discovering key insights
• Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact
• A great team member who adds energy ideas and fun to our team and corporate culture
• Strong planning organizational and problemsolving skills
• Solid financial and analytical acumen with a strong ROI orientation
• Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Fulltime

Director - Visa Direct Regional Field Marketing - CEMEA

Visa

The Director, Visa Direct Regional Field Marketing - CEMEA, will dual-report to the Sr. Director of Field & Partner Marketing and the CEMEA Regional Head of B2B Marketing. This role is responsible for driving field marketing activations in the CEMEA region.

This position will lead all aspects of Visa Direct Field Marketing across various audiences, priority markets, and the expanded product portfolio, serving as a strategic regional partner to the Visa Direct product and sales teams in CEMEA.

1. Lead Visa Direct Field Marketing in CEMEA: Oversee all field marketing activities for Visa Direct in the region, ensuring alignment with business goals.
2. Engage Senior Leaders: Collaborate with senior product and sales leaders to align marketing programs with business objectives, driving revenue and transaction growth.
3. Execute Strategic Marketing Plans: Implement plans leveraging global strategies to achieve regional goals, including awareness, demand generation, and campaigns.
4. Co-Marketing Engagements: Drive B2B2B and B2B2C co-marketing initiatives with partners to stimulate demand through content, promotions, and webinars.
5. Event Activation: Manage regional event activations, supporting all phases to enhance client engagement.
6. Localization of Content: Lead localization efforts for regional marketing and develop CEMEA-specific content addressing regional needs.

1. 10+ years of experience in communications or marketing, especially in B2B campaign strategy, planning, and execution.
2. Strong strategic thinking with a results-oriented approach.
3. Audience-focused with demonstrated insight discovery.
4. Excellent communication skills with a strong executive presence.
5. Energetic team player who contributes positively to team culture.
6. Strong planning, organizational, and problem-solving abilities.
7. Financial and analytical skills with a focus on ROI.
8. Global mindset with cultural sensitivity.

Visa is a global leader in payments and technology, facilitating over 259 billion transactions annually across more than 200 countries. Our mission is to connect the world through innovative, secure, and reliable payment solutions, empowering individuals, businesses, and economies to thrive.

Join us to make an impact in a purpose-driven industry and experience Life at Visa.

The Director Visa Direct Regional Field Marketing CEMEA willdualreport to the Sr. Director of Field & Partner Marketingand the CEMEA Regional Head of B2B Marketingand is responsible for driving field marketing activations in the CEMEA region.
This role will lead all aspects of Visa Direct Field Marketing across all audiences priority markets and the new expanded product portfolio as a strategic regional partner to the CEMEA Visa Direct product and sales teams.

Key Responsibilities:

• Lead Visa Direct Field Marketing in CEMEA: Oversee all field marketing activities for Visa Direct in the CEMEA region ensuring alignment with business goals and priorities.
• Engage Senior Leaders: Collaborate with senior Visa Direct product and sales leaders to align marketing programs with business objectives driving new revenue sales opportunities and increasing transaction volumes.
• Execute Strategic Marketing Plans: Implement strategic marketing execution plans by leveraging global strategies and content to achieve regional Visa Direct business goals including awareness demand generation solution partner programs and enduser campaigns.
• CoMarketing Engagements: Drive B2B2B and B2B2C comarketing engagements with strategic enablers and clients to stimulate demand among merchant clients through joint content creation promotions and webinars.
• Event Activation: Manage activation for key regional events supporting preevent duringevent and postevent promotion of Visa Direct to enhance client engagement with sales.
• Localization of Content: Lead the localization of regional marketing and sales content to support CEMEA client engagements and develop CEMEAspecific marketing content to address regional use case needs.

Key Internal Partners:

• Regional B2B Marketing Lead
• Global and Regional/Local Sales and Relationship Leads
• Global and Regional Product Teams
• Global Regional and Countrybased Marketing Teams
• Corporate Communications
• Analytics and Research Teams
• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

Bachelors degree required/MBA preferred

• 10 years of progressively responsible business experience with a majority in communications or marketing roles that involved B2B campaign strategy planning and execution including bringing new products to market
• Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness drive and appropriate urgency
• Audiencefocused mindset with a demonstrated track record of discovering key insights
• Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact
• A great team member who adds energy ideas and fun to our team and corporate culture
• Strong planning organizational and problemsolving skills
• Solid financial and analytical acumen with a strong ROI orientation
• Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Fulltime

Director - Visa Direct Regional Field Marketing - CEMEA

Visa

The Director, Visa Direct Regional Field Marketing - CEMEA, will dual-report to the Sr. Director of Field & Partner Marketing and the CEMEA Regional Head of B2B Marketing. This role is responsible for driving field marketing activations in the CEMEA region.

This position will lead all aspects of Visa Direct Field Marketing across various audiences, priority markets, and the expanded product portfolio, serving as a strategic regional partner to the Visa Direct product and sales teams in CEMEA.

• Lead Visa Direct Field Marketing in CEMEA: Oversee all field marketing activities for Visa Direct in the region, ensuring alignment with business goals.
• Engage Senior Leaders: Collaborate with senior product and sales leaders to align marketing programs with business objectives, driving revenue and transaction growth.
• Execute Strategic Marketing Plans: Implement plans leveraging global strategies to achieve regional goals, including awareness, demand generation, and campaigns.
• Co-Marketing Engagements: Drive B2B2B and B2B2C co-marketing initiatives with partners to stimulate demand through content, promotions, and webinars.
• Event Activation: Manage regional event activations, supporting all phases to enhance client engagement.
• Localization of Content: Lead localization efforts for regional marketing and develop CEMEA-specific content addressing regional needs.

• 10+ years of experience in communications or marketing, especially in B2B campaign strategy, planning, and execution.
• Strong strategic thinking with a results-oriented approach.
• Audience-focused with demonstrated insight discovery.
• Excellent communication skills with a strong executive presence.
• Energetic team player who contributes positively to team culture.
• Strong planning, organizational, and problem-solving abilities.
• Financial and analytical skills with a focus on ROI.
• Global mindset with cultural sensitivity.

Visa is a global leader in payments and technology, facilitating over 259 billion transactions annually across more than 200 countries. Our mission is to connect the world through innovative, secure, and reliable payment solutions, empowering individuals, businesses, and economies to thrive.

Join us to make an impact in a purpose-driven industry and experience Life at Visa.

Director - Visa Direct Regional Field Marketing - CEMEA

Visa

Description

The Director of Visa Direct Regional Field Marketing for CEMEA will report to both the Sr. Director of Field & Partner Marketing and the CEMEA Regional Head of B2B Marketing. This role is responsible for leading field marketing activations within the CEMEA region.

This position oversees all aspects of Visa Direct Field Marketing across various audiences, markets, and the product portfolio, acting as a strategic partner to the Visa Direct product and sales teams in CEMEA.

Responsibilities

• Lead Visa Direct Field Marketing in CEMEA: Manage all regional field marketing activities to align with business objectives.
• Engage Senior Leaders: Collaborate with senior product and sales leaders to ensure marketing strategies support revenue and transaction growth.
• Implement Strategic Marketing Plans: Execute global strategies tailored to regional goals, including awareness, demand generation, and campaigns.
• Drive Co-Marketing Initiatives: Lead B2B2B and B2B2C co-marketing efforts with partners through content, promotions, and webinars.
• Manage Event Activations: Oversee regional event planning and execution to boost client engagement.
• Localize Content: Lead content localization efforts to develop CEMEA-specific marketing materials addressing regional needs.

Qualifications

• 10+ years of experience in communications or marketing, with a focus on B2B campaign strategy, planning, and execution.
• Strong strategic thinking and results-oriented mindset.
• Ability to discover audience insights and tailor messaging accordingly.
• Excellent communication skills with an executive presence.
• Energetic team player contributing positively to team culture.
• Strong planning, organizational, and problem-solving skills.
• Financial acumen with a focus on ROI analysis.
• Global mindset with cultural sensitivity and awareness.

About Visa

Visa is a global leader in payments and technology, facilitating over 259 billion transactions annually across more than 200 countries. Our mission is to connect the world through innovative, secure, and reliable payment solutions, empowering individuals, businesses, and economies to thrive.

Join us to make an impact in a purpose-driven industry and experience Life at Visa.

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