104 Product Marketing jobs in the United Arab Emirates

About the job

We are seeking a Product Marketing Manager (PMM) to play a key role in driving the go-to-market (GTM) strategy and sales enablement efforts for Lean’s product lines. This individual will be the bridge between the product and commercial teams, ensuring that our products’ value propositions are clearly communicated and that the right tools and resources are available to support commercial success. As the PMM, you will be responsible for creating impactful collateral, identifying key use cases, and conducting market research to inform product and feature development.

Who are we

Lean enables companies to seamlessly connect to their users’ bank accounts to initiate real-time payments and retrieve their account information. Our products have garnered the trust of leading companies and enabled them to deliver powerful experiences when connected with a user’s bank account, allowing users to perform prudent financial planning, get better rates on loans, transfer money to friends, and more, without compromising on privacy or security.

Some of Lean’s clients include the likes of Binance, Etisalat Group, Careem, Tabby, and many more, making it the region’s most valuable Open Banking platform. The company has now processed hundreds of millions of dollars, and its products are also connected with hundreds of thousands of accounts. Lean envisions a fully inclusive financial ecosystem that serves everyone, no matter where they bank or live in the MENAP region.

Responsibilities

• GTM Strategy & Collateral : Assist in developing and executing go-to-market strategies for products, and create key marketing collateral (sales decks, one-pagers, demos).

• Sales Enablement : Work closely with the commercial team to create tailored materials, including training docs and pitch decks, to support sales efforts.

• Use Case Mapping : Identify and map key use cases and value propositions across industries, ensuring the commercial teams are equipped with up-to-date knowledge across our target prospects.

• Content Maintenance : Own and update PMM collateral to ensure relevance, incorporating client feedback and insights from commercial teams.

• Product Team Support : Collaborate with the product team on validation, research, and testing for new products and features.

• Market Research : Conduct market analysis, customer interviews, and competitive research to inform product and marketing strategies.

• Cross-functional Collaboration : Ensure alignment of product messaging and positioning with sales, product, and customer success teams.

What we’re looking for

• 3-5 years of experience in Product Marketing within a B2B SaaS company. Payments experience is preferred.

• Technical copywriting skills with experience in writing product specs, GTM materials, and other technical content.

• Strong understanding of sales enablement and GTM collateral creation, including:

  • Sales decks

  • One-pagers

  • Commercial Training documents

  • Product demos

• Experience with A/B testing and prototyping to assess and optimize marketing strategies, products, and messaging.

• Compelling storytelling and copywriting skills from a technical and commercial perspective, to be able to build strong sales collateral and content to pitch to clients/prospects

• Excellent communication skills with the ability to convey complex product information in a clear, concise, and engaging way.

• Very detail oriented and organized ways of working

• Familiarity with martech tools (e.g., CRM, analytics platforms, automation tools) to manage customer data and track the performance of marketing campaigns.

• Experience in market research: Conducting client research, focus groups, interviews, and competitive analysis to understand customer needs and market trends.

NB. While we think the above experience could be important, we’re keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!

Lean is the first regulated open banking and open finance company operating across the UAE and Saudi Arabia. Since 2019 we've been on a mission to become the pre-eminent A2A payments company in the Middle East - enabling our clients to seamlessly connect to their users’ bank accounts to initiate real-time payments and retrieve account information. Our products have garnered the trust of some of the leading companies in the region, including the likes of Etisalat Group, Careem, Binance, Tabby, Tamara, Tawuniya, and more.

To date, Lean has processed billions of dollars, and our products have connected with hundreds of thousands of accounts across the region. We've recently announced our $67.5 million Series B funding round led by General Catalyst, following earlier investment from Sequoia Capital. This funding marks a major milestone for Lean and the financial ecosystem across the MENA region. At Lean, we’re committed to driving the next generation of financial innovation by making financial data and payments more accessible and transparent for businesses and consumers alike.

To that end, we're always on the lookout for talented, driven, and entrepreneurial candidates to join us in our mission of enabling the next generation of financial innovation. If you're motivated by solving hard problems and leaving a lasting legacy while you're at it, Lean's where you need to be.

Not only do we offer competitive salaries, private healthcare, and flexible office hours, but we also insist that every member of the team hold a meaningful equity stake in the business to ensure long-term alignment. We'd love you to join us for this journey!

Lean is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

When applying for a job at Lean Technologies, we will need to collect, use and share Personal Data about you with different members of our team during the application process. This may mean transferring your data to members of the team in one of our office locations worldwide outside of the country you are in. Please refer to our Privacy Notice on our website for more information about how we may use and store your Personal Data

Stake is the MENA region’s most exciting real estate fintech company, combining real estate expertise and innovative financial technology to deliver products that empower everyone to own and build wealth through Real Estate. Launched in 2021, we have grown rapidly, leveraging decades of experience in technology, financial services and global real estate, to launch the MENA region’s first mobile app for fractional real estate investing.

This is just the beginning and we’re currently searching for highly talented individuals to join and help lead our expansion into international markets and new business lines

Our dynamic marketing team are brand builders and content creators!

As a Product Marketing Associate at Stake, you will support the development and execution of product marketing strategies to drive adoption, engagement, and retention. You will collaborate closely with cross-functional teams, including Product, Content, Growth, and Sales to develop compelling positioning, messaging, and go-to-market strategies for new and existing features. We are looking for a naturally user centric and creative, data-driven marketer passionate about real estate, fintech, and storytelling!

You’ll work directly with the Product Marketing Manager and closely with the wider Marketing team and Product Leadership.

• Product Messaging & Positioning
  • Assist in crafting compelling messaging and value propositions for Stake product lines and features
  • Ensure product messaging aligns with customer pain points, competitive positioning, and key business goals
  • Support the development of positioning statements, messaging frameworks, and product narratives that resonate with target personas
• Go-to-Market Strategy & Execution
  • Assist in planning and executing go-to-market strategies for new and core product features across Stake product lines (ie. International and Saudi)
  • Work closely with Content and Growth teams to develop launch campaigns that leverage Stake’s go-to-market playbooks
  • Conduct retrospectives with the Product Marketing Manager after key launches to assess performance and optimize future strategies
• Lifecycle Marketing & Comms
  • Support on and own the execution of lifecycle marketing campaigns where required, consisting of email, push notifications, and in-app messaging
  • Develop, write, and refine copy and messaging for key lifecycle marketing campaigns and one-off broadcast communications
  • Utilise Stake’s CRM tool to manage, execute, and optimize automated and one-off marketing campaigns
  • Analyse campaign performance metrics to continuously refine and improve campaign effectiveness
• Product Discovery & Market Research
  • Conduct user interviews, review survey responses, customer comms and online reviews to uncover new problems to work on and generate fresh ideas
  • Leverage our internal Data team, product analytics stack, and A/B platform to continuously uncover new insights and key user behaviors
  • Investigate problems deeply by analyzing customer feedback, exploring the competitive landscape, and understanding stakeholder requirements
  • Support in the creation of Stake’s ideal customer personas to optimize messaging and user experience
• Sales Enablement
  • Support in the development of sales enablement materials, including pitch decks, one-pagers, FAQs, and training sessions

• 3+ years of product marketing experience, growth marketing, or other related area within marketing for a B2C fintech, technology company or other start up
• Bachelor's degree in Marketing, Business, or a related field is preferred
• Excellent fluency in English, with strong capabilities in both written and verbal communication. Proficiency in Arabic is preferred, but not required
• Demonstrated entrepreneurial mindset with a scrappy and proactive approach, showcasing a proven track record as a self-starter
• Strong understanding of growth marketing principles, including strategies for user acquisition, engagement, retention, and metrics-driven performance analysis
• Able to synthesize complex product features into clear, compelling messaging
• Hands-on experience in conducting user interviews, setting up surveys and usability tests, with the ability to extract actionable insights to inform marketing strategies and messaging
• Familiarity with CRM, marketing automation, and analytics tools is preferred
• Must be located in Dubai or willing to relocate here

• Hybrid work environment
• Work directly with senior leadership in one of the region’s fastest growing start-ups; you will get exposure to all functions at Stake and have the chance to learn from the very best in the space!
• Generous equity compensation; this aims to bring a high degree of ownership into your work. As Stake grows, you grow with it!
• Budget for learning and development; we want Stakers to constantly strive for personal and professional growth
• Best in class end of service savings scheme; through DIFC-sponsored DEWS programme
• Off-sites and regular team events

Stake has a high performance culture where the bar is always rising. We bring on brilliant, ambitious and curious people who see the value in Stake and want to grow with us.

At Lean, we are all aligned around a common purpose: the pursuit of greatness. It is not an end, but a means to an end, a never-ending pursuit of an unmountable peak – it is our way of life.

In its simplest form, craftsmanship means to have skill in a particular craft. The craftsmanship sphere refers to your individual contribution at Lean in the context of what you were hired to do.

In order to succeed, we must do so as a collective, by amplifying each other’s strengths. We do so by being great cross-functional players.

The ideal Lean citizen is a person we’d all be proud to be associated with. They represent us well, whether when they open the office door for a client, during a hiring interview, or if they bump into an investor.

• Riyadh Office
• London Office
• Cordy House, 4th Floor, 91 Curtain Road, London EC2A 3BS
• Dubai Office, PO Box: 74777

Deputy GM: "Being part of Lean means being part of a team where growth and learning are at the core of our daily experiences. It is rewarding to be part of a company that the region leans on to lead the way and set the future of open banking with cutting-edge technologies and innovative solutions."

Nadine Laze, Commercial Operations Manager: "Working at Lean has been an exceptional growth journey, working together with people that truly embody the growth mindset. I feel challenged and propelled to grow. I have worked at Lean for nearly 3 years, and every day is a new adventure!"

Senior Talent Partner: "Every day offers the thrill of collaborating with exceptional people, enhancing skills, and witnessing top talent succeed. With a genuine team and a culture of growth, there's always an opportunity to learn and thrive—never a dull moment!"

To do your best work, you need to be at your best.

1. Discovery: Our hiring process begins with a discovery call with our Talent team. This call offers insights into Lean and ensures the role aligns with your aspirations.
2. Team/Culture: You will meet with members of the Lean team. We will assess your experience and alignment with Lean’s culture and values.
3. Assessment: Depending on the role, you will complete a case study or technical exercise remotely or in person.
4. Decision: Every candidate has the opportunity to meet a member of our leadership team as a final step.

As a Product Marketing Manager, you need to be passionate about telling the product’s story to the market. You need to understand the product’s value proposition, the customer personas, and turn this information into compelling messages for customers, prospects, and internal audiences. Collaboration with product, sales, marketing, engineering, and other teams will be key to your success.
You should have previously worked in the airline or travel domain and have an excellent understanding of the airline business related to distribution, pricing, sales, and servicing. Alongside, you understand the associated (travel seller) technology ecosystem. You must have strong communication skills that will allow you to clearly articulate the product proposition to your customer.

• Develop and execute comprehensive product marketing strategies to drive product adoption and revenue growth, using all marketing channels.
• Conduct market research and competitive analysis to identify market trends, customer needs, and emerging opportunities.
• Collaborate with cross-functional teams, including product, sales, and marketing, to position product features, benefits, and target audiences.
• Create compelling product messaging that effectively communicates the value proposition to customers, including the development of case studies, videos, and blog posts.
• Work closely with the sales & product teams to write and create sales tools, presentations, training materials, and support ongoing sales efforts.
• Create and track key performance indicators (KPIs) to drive deeper product adoption and utilization.
• Stay updated on industry trends, customer feedback, and competitor activities to adapt and refine product marketing strategies accordingly.
• Build a lifecycle program that spans the 360 customer journey and incorporates upsell and cross-sell strategies.

• 4-5 years experience in B2B SaaS product marketing, specifically in the air travel distribution and aggregation space.
• Proven track record of developing and executing successful product marketing strategies.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent written and verbal English communication skills.
• Ability to work effectively & collaboratively in a fast-paced, dynamic environment.
• Understanding of the business environment and company business drivers.
• Involvement in competitive intelligence programs for technical products.
• Experience partnering with Sales and Marketing teams for pipeline and revenue generation.
• Familiarity with CRM, ABM, and sales intelligence tools.
• Highly organized and attention to detail with a motivated, self-starter attitude.

The B2B Marketing Director will oversee marketing activities and drive strategic partnerships in the CEMEA region. This role is responsible for developing and executing regional marketing strategies to achieve business goals.

Key Responsibilities:

• Develop and implement field marketing plans across all audiences priority markets.
• Collaborate with senior leaders to align marketing programs with business objectives.
• Execute strategic marketing execution plans by leveraging global strategies and content.
• Drive B2B comarketing engagements with clients to stimulate demand among merchant clients.
• Manage activation for key regional events supporting pre-event, during-event, and post-event promotion of Visa Direct.
• Localize regional marketing and sales content to support client engagements.

Key Internal Partners:

• Regional Marketing Lead
• Global and Regional/Local Sales and Relationship Leads
• Global and Regional Product Teams
• Global Regional and Country-based Marketing Teams
• Corporate Communications
• Analytics and Research Teams
• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications:

Bachelor's degree required/MBA preferred

• 10 years of progressively responsible business experience with a majority in communications or marketing roles that involved B2B campaign strategy planning and execution.
• Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness drive and appropriate urgency.
• Audience-focused mindset with a demonstrated track record of discovering key insights.
• Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact.
• A great team member who adds energy ideas and fun to our team and corporate culture.
• Strong planning organizational and problem-solving skills.
• Solid financial and analytical acumen with a strong ROI orientation.
• Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world.

Additional Information:

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status.

Remote Work:

No

Employment Type:

Full-time

Unlock new opportunities in product marketing with this exciting role.

This is a fantastic opportunity to lead our go-to-market (GTM) strategy, working closely with cross-functional teams to drive business growth and success. We're looking for an experienced product marketing professional who can develop and execute comprehensive GTM strategies for new product launches, feature updates, and key initiatives.

The successful candidate will have a deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem, as well as proven experience in launching products and driving adoption through hands-on marketing efforts.

We're seeking someone with exceptional communication and storytelling skills, both technical and creative, who can craft compelling messaging and develop assets including one-pagers, web copy, email sequences, and case studies.

A strong ability to work cross-functionally and collaboratively is essential, as is the capacity to manage multiple projects and prioritize tasks effectively.

• GTM Strategy & Execution: Develop and execute comprehensive GTM strategies for new product launches, feature updates, and key initiatives.
• Feature Prioritization: Work with the product development team to identify and prioritize features that best meet user needs and achieve marketing goals.
• Messaging & Storytelling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.
• Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
• Cross-Functional Leadership: Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).
• Community Amplification: Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
• Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.

• 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.
• Proven track record of launching products and driving adoption through hands-on marketing efforts.
• Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.
• Experience with competitive analysis, market research, and crafting GTM strategies.
• Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.
• Comfortable in a startup environment where priorities shift, and speed is key.

• Exceptional communication and storytelling skills, with both technical and creative expertise.

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Location: This role will be based remotely in the EMEA region

Why You'll Love This Role

You will own the IoT GTM strategy: Developing and executing marketing plans that drive awareness and adoption of Canonical's IoT solutions.

You will tell compelling stories: Crafting clear, technical, and business-oriented messaging that resonates with developers, engineers, and decision-makers in the IoT space.

You will work at the cutting edge: Helping enterprises modernize their IoT devices, from industrial automation to automotive, robotics, medical, and consumer electronics.

You will collaborate with the best: Partnering with product, sales, regional marketing, communication, and alliances teams to position Canonical's IoT solutions for growth.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of IoT products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

What Canonical Offers:

Your base pay will depend on various factors including your geographical location, level of experience, knowledge, and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

• Fully remote working environment - we've been working remotely since 2004
• Personal learning and development budget of 2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at sprints
• Priority Pass for travel and travel upgrades for long haul company events

Stake is the MENA region's most exciting real estate fintech company, combining real estate expertise and innovative financial technology to deliver products that empower everyone to own and build wealth through Real Estate. Launched in 2021, we have grown rapidly, leveraging decades of experience in technology, financial services and global real estate, to launch the MENA region's first mobile app for fractional real estate investing.

This is just the beginning and we're currently searching for highly talented individuals to join and help lead our expansion into international markets and new business lines

Our dynamic marketing team are brand builders and content creators

As a Product Marketing Associate at Stake, you will support the development and execution of product marketing strategies to drive adoption, engagement, and retention. You will collaborate closely with cross-functional teams, including Product, Content, Growth, and Sales to develop compelling positioning, messaging, and go-to-market strategies for new and existing features. We are looking for a naturally user centric and creative, data-driven marketer passionate about real estate, fintech, and storytelling

You'll work directly with the Product Marketing Manager and closely with the wider Marketing team and Product Leadership.

• Product Messaging & Positioning
  • Assist in crafting compelling messaging and value propositions for Stake product lines and features
  • Ensure product messaging aligns with customer pain points, competitive positioning, and key business goals
  • Support the development of positioning statements, messaging frameworks, and product narratives that resonate with target personas
• Go-to-Market Strategy & Execution
  • Assist in planning and executing go-to-market strategies for new and core product features across Stake product lines (ie. International and Saudi)
  • Work closely with Content and Growth teams to develop launch campaigns that leverage Stake's go-to-market playbooks
  • Conduct retrospectives with the Product Marketing Manager after key launches to assess performance and optimize future strategies
• Lifecycle Marketing & Comms
  • Support on and own the execution of lifecycle marketing campaigns where required, consisting of email, push notifications, and in-app messaging
  • Develop, write, and refine copy and messaging for key lifecycle marketing campaigns and one-off broadcast communications
  • Utilise Stake's CRM tool to manage, execute, and optimize automated and one-off marketing campaigns
  • Analyse campaign performance metrics to continuously refine and improve campaign effectiveness
• Product Discovery & Market Research
  • Conduct user interviews, review survey responses, customer comms and online reviews to uncover new problems to work on and generate fresh ideas
  • Leverage our internal Data team, product analytics stack, and A/B platform to continuously uncover new insights and key user behaviors
  • Investigate problems deeply by analyzing customer feedback, exploring the competitive landscape, and understanding stakeholder requirements
  • Support in the creation of Stake's ideal customer personas to optimize messaging and user experience
• Sales Enablement
  • Support in the development of sales enablement materials, including pitch decks, one-pagers, FAQs, and training sessions

• 3+ years of product marketing experience, growth marketing, or other related area within marketing for a B2C fintech, technology company or other start up
• Bachelor's degree in Marketing, Business, or a related field is preferred
• Excellent fluency in English, with strong capabilities in both written and verbal communication. Proficiency in Arabic is preferred, but not required
• Demonstrated entrepreneurial mindset with a scrappy and proactive approach, showcasing a proven track record as a self-starter
• Strong understanding of growth marketing principles, including strategies for user acquisition, engagement, retention, and metrics-driven performance analysis
• Able to synthesize complex product features into clear, compelling messaging
• Hands-on experience in conducting user interviews, setting up surveys and usability tests, with the ability to extract actionable insights to inform marketing strategies and messaging
• Familiarity with CRM, marketing automation, and analytics tools is preferred
• Must be located in Dubai or willing to relocate here

• Hybrid work environment
• Work directly with senior leadership in one of the region's fastest growing start-ups; you will get exposure to all functions at Stake and have the chance to learn from the very best in the space
• Generous equity compensation; this aims to bring a high degree of ownership into your work. As Stake grows, you grow with it
• Budget for learning and development; we want Stakers to constantly strive for personal and professional growth
• Best in class end of service savings scheme; through DIFC-sponsored DEWS programme
• Off-sites and regular team events

Stake has a high performance culture where the bar is always rising. We bring on brilliant, ambitious and curious people who see the value in Stake and want to grow with us.

Job Opportunity:

We are seeking a Brand Manager with at least 5 years of experience in brand management and operations. This role involves overseeing the merchandising strategy across all stores, ensuring timely display of products, and executing tasks assigned to various outlets of the brand.

• Proper merchandising across all stores
• Timely display of products
• Execution of tasks assigned to various outlets of the brand

• Good communication skills
• Valid UAE driving license