26 b2b Marketing jobs in the United Arab Emirates

We’re looking for an experienced B2B Marketing Director to lead demand generation, lead nurturing, and sales enablement within a key OPIS market segment. You’ll build and execute full-funnel marketing strategies that attract, engage, and convert enterprise clients across the energy, chemical, and environmental commodities sectors.

This role requires a marketer who thrives in complex B2B environments — someone who understands long sales cycles, strategic account targeting, and how to align marketing activity directly with commercial growth.

You’ll collaborate with specialists across content, email, social media, events, digital marketing, SEO/SEM, PR, and design to generate a measurable pipeline of qualified leads and event registrations. You’ll report to the VP of Marketing and work closely with Sales and Product leaders to drive revenue growth.

Our global marketing team drives growth across Dow Jones’s enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire, and Axxis. We focus on integrated, data-driven marketing strategies that increase awareness, generate qualified leads, and strengthen customer relationships within the energy and chemicals industries.

• Develop and own the B2B marketing strategy and annual plans for your market segment, with measurable KPIs tied to pipeline, conversion, and revenue outcomes.
• Define buyer personas, journeys, and segmentation to target decision-makers and influencers across enterprise accounts.
• Design and execute multi-channel campaigns (email, digital, social, events, and content marketing) that drive qualified leads through the funnel.
• Partner with Sales to build and optimise account‑based marketing (ABM) programs that align with growth priorities.
• Lead the promotion of OPIS conferences, webinars, and trade shows, ensuring effective positioning and engagement.
• Collaborate with the content and creative teams to ensure consistent brand storytelling and compelling value propositions.
• Manage and optimise lead nurture programs and conversion paths, including landing pages and marketing automation workflows.
• Analyse marketing performance data to identify insights, refine strategies, and demonstrate ROI.
• Act as the primary marketing liaison for your segment, strengthening collaboration with Sales, Product, and Editorial teams.
• Champion innovation and experimentation in marketing tactics to expand reach and accelerate lead generation.

• 12+ years of progressive B2B marketing experience, with proven success driving demand generation and lead conversion in enterprise environments.
• Deep understanding of B2B sales cycles, marketing automation, and how to influence pipeline and revenue.
• Experience in or exposure to the energy, chemical, or environmental commodities sectors (experience in the Middle East or African markets is a plus).
• Proficiency in marketing automation and CRM platforms (HubSpot, Eloqua, Salesforce, or NetSuite preferred).
• Experience leading campaigns that combine digital, content, events, and account‑based marketing.
• Strong analytical skills with the ability to interpret campaign data and make data‑driven recommendations.
• Excellent communication and storytelling skills with the ability to simplify complex topics for varied audiences.
• Collaborative and proactive mindset, with experience influencing stakeholders across global and cross‑functional teams.
• A degree in Marketing, Communications, or related field, or equivalent experience.

At Dow Jones, we value curiosity, innovation, and integrity. You’ll join a global team that empowers industry decision‑makers with trusted data and insights, while offering an inclusive and dynamic workplace where your ideas can make a lasting impact.

Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

From Creative Mind to Company Founder — Your Startup Journey Starts Here

You’ve launched brands, built funnels, driven growth, and crafted beautiful, high-performing user experiences. You know how to create value—but what if you could create your own venture?

The Founders Club by Startup Wise Guys is your opportunity to move from creative leader to co-founder.

We’re one of Europe’s top B2B startup accelerators, with over 450 investments and a 70% startup survival rate. Our 12-week online venture building program is designed for senior marketing professionals, growth hackers, brand strategists, and product designers who are in career transition and ready to launch their own startup—even if they don’t yet have an idea or a co-founding team.

• Team up with other top-tier professionals to co-create a startup from scratch—no need to bring your own idea.
• Shape brand identity, messaging, user journey, and growth strategy from day one.
• Own the go-to-market and demand generation engine.
• Help drive early traction and investor readiness.

• 7+ years of experience in marketing, branding, growth, UX/UI, or digital product design.
• Proven ability to create and scale customer-centric solutions.
• Passionate about design thinking, storytelling, and building things that matter.
• Eager to co-found a B2B tech startup in sectors like SaaS, Fintech, Sustainability, XR, or Cybersecurity.

Whether you're a CMO, creative director, growth strategist, or product designer—this is your chance to build something that's yours.

• A 12-week, fully online venture building program designed for founders like you.
• Weekly guidance from experienced mentors, investors, and founders.
• Access to 550+ mentors and the Startup Wise Guys global network of 450+ startups in 40+ countries.
• A co-founding team and structured path to validate and launch your startup.

Note: The program includes a participation fee—a commitment to yourself and your startup future.

Turn your creativity and strategy into your own company.

Apply now!

Are you passionate about prospecting and building connections that drive business growth? Join our dynamic team at Cornerstone, a leader in building and infrastructure testing and inspection services. We are on the lookout for a talented Lead Generation Specialist who can spearhead our outreach and generate valuable opportunities for our sales team.

What You’ll Be Doing:

1. Engage in prospecting through multiple channels (LinkedIn, email campaigns, industry forums, and cold calls).
2. Build and manage a qualified lead pipeline.
3. Arrange client meetings for our sales team to foster engagement.
4. Leverage innovative strategies, including networking at industry events and collaborating with partners.

We’re looking for someone with exceptional communication and research skills who can seamlessly integrate digital tools and direct outreach for impactful lead generation.

Join us as we expand our reach and strengthen our industry impact! Interested or know someone who is a great fit? Let’s connect!

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Job Title: Appointment Setter – Social Media Lead Generation
Location: Abu Dhabi, UAE
Job Type: Full-time
Start Date: Immediate

We are seeking a proactive and driven Appointment Setter to join our team in Abu Dhabi. The ideal candidate will be skilled in using social media platforms to identify, engage, and nurture leads, ultimately converting them into scheduled phone appointments for our sales team.

Key Responsibilities:

• Use platforms like LinkedIn, Instagram, and Facebook to research and generate new leads.
• Initiate contact with prospects through direct messaging and thoughtful engagement.
• Qualify potential clients and build initial relationships online.
• Transition leads into scheduled phone appointments through clear and persuasive communication.
• Maintain accurate records of lead interactions and appointments in our CRM system.
• Follow up with leads as needed to maintain interest and move them down the funnel.

Requirements:

• Prior experience in appointment setting, telemarketing, or social media outreach.
• Excellent written and spoken English; Arabic is a plus.
• Comfortable and confident speaking on the phone.
• Familiarity with CRM tools and social media platforms.
• Self-motivated with strong organizational and time management skills.
• Goal-oriented and able to work independently.

What We Offer:

• Competitive base salary plus performance-based bonuses.
• Professional development and training.
• Supportive team environment with room for growth.
• Office located in central Abu Dhabi.

Job Title: Appointment Setter – Social Media Lead Generation
Location: Abu Dhabi, UAE
Job Type: Full-time
Start Date: Immediate

We are seeking a proactive and driven Appointment Setter to join our team in Abu Dhabi. The ideal candidate will be skilled in using social media platforms to identify, engage, and nurture leads, ultimately converting them into scheduled phone appointments for our sales team.

Key Responsibilities:

• Use platforms like LinkedIn, Instagram, and Facebook to research and generate new leads.
• Initiate contact with prospects through direct messaging and thoughtful engagement.
• Qualify potential clients and build initial relationships online.
• Transition leads into scheduled phone appointments through clear and persuasive communication.
• Maintain accurate records of lead interactions and appointments in our CRM system.
• Follow up with leads as needed to maintain interest and move them down the funnel.

Requirements:

• Prior experience in appointment setting, telemarketing, or social media outreach.
• Excellent written and spoken English; Arabic is a plus.
• Comfortable and confident speaking on the phone.
• Familiarity with CRM tools and social media platforms.
• Self-motivated with strong organizational and time management skills.
• Goal-oriented and able to work independently.

What We Offer:

• Competitive base salary plus performance-based bonuses.
• Professional development and training.
• Supportive team environment with room for growth.
• Office located in central Abu Dhabi.

About Gridlines:

An ambitious and fast-growing global organisation, Gridlines helps clients make complex financial decisions quickly and with confidence. As specialists in financial modelling, model audits, advisory and training, our work has underpinned more than £130 billion of transactions worldwide.

Our mission is to redefine financial modelling standards with clarity, speed, and insight. As we continue to grow, we’re looking for a talented Content & Digital Marketing Executive to deliver consistent, engaging brand presence and effective marketing activity across our digital channels.

This role blends content marketing and digital marketing support. You will take ownership of content publishing, employee advocacy coordination, and day-to-day organic social activity, while also helping manage website updates, on-page SEO and reporting. Working closely with the Marketing Director and Digital Marketing Manager, you will be a key player in delivering Gridlines’ commitment to marketing that is high quality, consistent, and discoverable.

• Own the organic content calendar in partnership with the Marketing Director
• Create high quality engaging social LinkedIn content
• Format, upload, and publish high-quality content in HubSpot and WordPress
• Create engaging visuals in line with brand guidelines (e.g. Canva) to accompany social posts, newsletters and website content
• Work with the team to consistently publish high quality blog content
• Coordinate employee advocacy activity, including scheduling, providing post templates, and tracking performance
• Maintain brand consistency and tone of voice across all content
• Ensure accessibility best practices in published content
• Coordinate a basic backlink strategy through content partnerships, guest posts, and relationship outreach to support off-page SEO.

• Implement on-page SEO best practice (metadata, headers, alt tags, internal linking)
• Support structured data/schema implementation for future search and LLM discoverability
• Help maintain and update website pages, ensuring good user experience and basic performance standards
• Collaborate with the Digital Marketing Manager on landing pages, forms, and campaign assets
• Support tracking and tagging (working with the Digital Marketing Manager) to enable clear reporting
• Maintain and update performance dashboards (GA4, HubSpot, LinkedIn)
• Coordinate with freelance designers, writers or developers as required
• Maintain a structured, version-controlled marketing knowledge base for case studies, presentations, and brand assets.

• Excellent content writing and editing skills.
• 2–3 years’ experience in a content or digital marketing role
• Degree level / CIM level 6 or equivalent in marketing or digital marketing.
• Familiarity with content publishing in HubSpot, WordPress or similar CMS
• Working knowledge of on-page SEO best practice and SEO tools eg Ahrefs, SEMRush
• Proven experience using social media platforms, especially LinkedIn, for B2B marketing
• Strong design skills with Adobe and Canva.
• Confident working with performance tools like GA4, HubSpot dashboards
• Commitment to accessibility standards and inclusive content
• Awareness of emerging trends such as generative AI for content

• Experience in financial services, professional services or legal sectors - this is a distinct advantage.
• Basic HTML/CSS for formatting and troubleshooting
• Familiarity with integration tools such as Zapier or other no-code automation platforms
• Expertise in community management platform (eg Mighty Networks)

• Strong communicator, both written and verbal
• High attention to detail and commitment to quality
• Self-motivated, able to work independently
• Collaborative and supportive
• Strong organisational skills and ability to prioritise tasks and manage deadlines

• An opportunity to grow with a respected, international firm
• Remote working
• Supportive, expert team with strong mentorship
• Opportunities for ongoing professional development

Female Digital Content Creator required with experience in vlogging and video editing.

Key Responsibilities:

1. Self-motivated and driven by targets.
2. Strong communication skills – including both verbal and written.
3. The ability to influence and negotiate with others.
4. Commercial awareness.
5. IT Skills.
6. Video editing Skills.
7. Content writing skills.

Qualifications:

Female degree holder with a minimum of 2 years experience.

Email your CV to:

Location: Dubai, UAE

Salary: AED

Location: United Arab Emirates (UAE)