5 Brand Creative jobs in the United Arab Emirates

A leading organization seeks a talented Marketing Specialist to amplify brand presence and attract potential clients.

• Create comprehensive marketing plans for residential and commercial properties, fostering growth and revenue streams.
• Develop engaging content for social media, websites, newsletters, and print materials, captivating audiences and driving results.
• Conduct market research to identify trends, competitor activity, and customer preferences, informing data-driven decisions.
• Collaborate with sales teams to align marketing strategies and sales goals, ensuring seamless execution and maximum impact.
• Manage online advertising campaigns across platforms like Google Ads and social media, optimizing ROI and efficiency.
• Measure and report on marketing campaign effectiveness, providing actionable insights and adjusting strategies as needed.
• Organize promotional events, open houses, and property launches to maximize visibility, drive leads, and boost conversions.

Requirements:

• Bachelor's degree in Marketing or related field, such as Business Administration or Communications.
• 7+ years of marketing experience, preferably in real estate or a related industry, with a proven track record of success.
• Strong knowledge of digital marketing tools and techniques, including SEO, email marketing, and social media management.
• Excellent written and verbal communication skills, with the ability to craft compelling messages and presentations.
• Proficiency in graphic design software (e.g., Adobe Creative Suite) is a plus, enabling the creation of visually appealing materials.
• Strong analytical skills to assess campaign performance, identifying areas for improvement and optimizing results.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We’re looking for a Creative Director to lead the end-to-end storytelling and creative development of branded video content that positions Binance as the most trusted, engaging, and culturally relevant voice in crypto and Web3. From shortform insights to longform explainers, interviews, and campaign-led storytelling, you’ll shape the content we create and how we bring it to life visually. This is a hands-on creative leadership role for someone who can blend editorial sharpness with creative direction, managing multidisciplinary teams and external partners to produce bold, smart, and impactful video. You’ll collaborate closely with writers, art directors, motion designers, agencies and producers—driving clarity of message and consistency of look, tone, and feel across every format.

• Creative & Editorial Direction:
• Lead the creative development of branded video content—from concept and scripting to visual execution.
• Define editorial themes, narrative frameworks, and creative treatments across short, mid, and longform video formats.
• Ensure alignment between messaging, tone, and brand visual identity across all outputs.

• Cross-Functional Collaboration:
• Partner with writers, designers, and motion teams to bring ideas to life with clarity and flair.
• Collaborate with producers, product marketing, comms, and regional teams to ensure strategic and cultural relevance.
• Work with external production partners, creators, and agencies to scale execution globally.

• Innovation & Creative Growth:
• Champion new storytelling formats and platform-first thinking.
• Explore the integration of 3D motion, AI-driven content workflows, and emerging creative tools.
• Continuously refine the creative process to balance velocity, quality, and strategic impact.

• Team Leadership & Quality Control:
• Work with a lean team of writers and creatives working across formats.
• Maintain high standards of storytelling, design, and brand expression across every content tier.
• Guide the development of scripts, storyboards, treatments, and post-production outputs.

• 10+ years in creative or content leadership roles—across brand storytelling, editorial, or digital video.
• Strong writing or content strategy background, with a sharp eye for narrative structure and messaging.
• Proven experience in leading creative teams and overseeing high-quality, multi-format content.
• Confident working across both verbal and visual creative development—from first idea to final edit.
• Comfortable collaborating with production, editorial, and motion design functions.
• Experience in crypto, fintech, or other technically complex sectors is a plus.
• Familiarity with 3D/motion and AI-enhanced storytelling workflows is highly desirable.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our .

Binance – The world’s largest blockchain ecosystem and crypto exchange by trading volume and user base.

• Dubai, UAE
• Hybrid (part on-site, part remote)
• Full-time
• Hybrid work model depending on business needs

Lead Binance's global branded video content strategy, shaping how the company is seen, heard, and experienced in crypto, Web3, and beyond. From short-form explainers to long-form campaigns, you'll bring Binance’s storytelling to life with editorial precision and creative impact.

• Own the end-to-end creative process: concept, scriptwriting, execution
• Develop narrative frameworks and creative treatments for all video formats
• Ensure brand consistency across visual, verbal, and editorial outputs
• Partner with writers, designers, motion graphics, producers, agencies
• Align with product marketing, comms, and global/regional teams
• Scale storytelling globally through external partnerships and in-house talent
• Champion platform-first content thinking and new storytelling formats
• Explore 3D motion, AI-enhanced workflows, and emerging creative tech
• Drive efficiency + quality in the creative process
• Lead a small team of cross-functional creatives
• Maintain high standards in storytelling, brand identity, and production
• Guide script development, treatments, and post-production deliverables
• 10+ years in creative/content leadership roles (brand, editorial, video)
• Strong writing and content strategy foundation
• Proven record leading multi-format content production at scale
• Experience managing cross-functional creative teams and external vendors
• Background in crypto, fintech, or complex tech industries is a plus
• Familiarity with 3D, motion graphics, or AI-driven workflows is a strong advantage
• Shape the future of content at the leading name in crypto
• Work on high-impact projects with global visibility
• Collaborate with world-class, multidisciplinary talent
• Enjoy a flat structure, creative autonomy, and a fast-paced environment
• Competitive salary, benefits, and work-from-home flexibility

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We’re looking for a Creative Director to lead the end-to-end storytelling and creative development of branded video content that positions Binance as the most trusted, engaging, and culturally relevant voice in crypto and Web3. From shortform insights to longform explainers, interviews, and campaign-led storytelling, you’ll shape the content we create and how we bring it to life visually. This is a hands-on creative leadership role for someone who can blend editorial sharpness with creative direction, managing multidisciplinary teams and external partners to produce bold, smart, and impactful video. You’ll collaborate closely with writers, art directors, motion designers, agencies and producers—driving clarity of message and consistency of look, tone, and feel across every format.

Responsibilities

• Creative & Editorial Direction :
• Lead the creative development of branded video content—from concept and scripting to visual execution.
• Define editorial themes, narrative frameworks, and creative treatments across short, mid, and longform video formats.
• Ensure alignment between messaging, tone, and brand visual identity across all outputs.
• Cross-Functional Collaboration :
• Partner with writers, designers, and motion teams to bring ideas to life with clarity and flair.
• Collaborate with producers, product marketing, comms, and regional teams to ensure strategic and cultural relevance.
• Work with external production partners, creators, and agencies to scale execution globally.
• Innovation & Creative Growth :
• Champion new storytelling formats and platform-first thinking.
• Explore the integration of 3D motion, AI-driven content workflows, and emerging creative tools.
• Continuously refine the creative process to balance velocity, quality, and strategic impact.
• Team Leadership & Quality Control :
• Work with a lean team of writers and creatives working across formats.
• Maintain high standards of storytelling, design, and brand expression across every content tier.
• Guide the development of scripts, storyboards, treatments, and post-production outputs.

Requirements

Why Binance

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .

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