312 Brand Development jobs in the United Arab Emirates

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Al Tayer Insignia | Beauty Brand Manager – Beauty Distribution

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gym Shark and The White Company, to name just a few

About The Role

We are looking for a brand passionate individual, who wants to help build Beauty Brands and develop brand strategy for new and existing brands across Al Tayer Beauty (UAE & GCC).

The role will mean working and collaborating with our different business channels, helping to develop Trade/ Client experience proposition, vision, values, insights, competitive differentiation and target audience.

Brand development and budgeting is key skill in managing internal and external stakeholders. Managing the expectations and building strong relationships with the stakeholders is highly essential as you will be representing the department/ team, specially within the business and the externals. You will also work and align in close partnership with cross functional centralized departments and brand councils.

What You'll Be Doing

Strategic Roles and Responsibilities

· To ensure key performance indicators qualitative & quantitative are achieved successfully

· To develop & drive trade, strong skills in building brand agenda across the portfolios.

· Focus on brand expansion and the necessary skills to attract our target customers.

· Help to structure research requirements based on market trend & competitive analysis along the brand journey.

· Should be data driven, leveraging target customer and competitive analysis to understand and make strategic decisions.

· Should be able to analyze the collated data, CRM information, as this will help us to understand customer insights and brand positioning.

· Strong communication skills with trade growth in mind.

Functional Roles and Responsibilities

· Brand specialization with the purpose of strategic equities behind the brand, project character, and key differentiators with competition.

· Lead day to day relationship with internal & external stakeholders.

· Lead budget management for full year along inventory OTB and A&P allocation

· Support all brand strategy requirements across the portfolio through development of new brands and any rebranding, working closely with the businesses.

· Support all brand research requirements (brand development, tracker, brand evaluation) and ensures follow through action plans on findings.

· Assist in development of School of strategic roll out vs initial expansion plan.

· Support all brand capability building curriculum and agenda for coaching requirements in organization of all in person and remote training modules, collection, tabulation, and presentation of attendee feedback with alignment with brand.

· Support maintenance of the brand intellectual property management with legal department

· Able to organize and deploy full working engagement calendars/events/ PR and lead the way with operational execution.

· Able to simplify complex tasks/ assignments into simple and effective communication/ working tasks.

· Able to plan and organize and juggle multiple priorities driving multiple concurrent projects in an agile environment.

· Support maintenance of the brand intellectual contractual management with legal department

· Support maintenance and management of a Brand Community Forum to discuss great brand work across business units, where the teams inspire each other with their work that has taken strategy into action and creates winning, innovative, and desirable brands that win hearts and minds of customers and drive customer lifetime value.

· Support maintenance of the brand intellectual contractual management with legal department

People Management Roles and Responsibilities

· Guide and motivate subordinates to enhance performance and produce quality work.

· To identify key talent in the business and to ensure that a development plan is in place so that we are able to have a career pathway ready for the key seats in the business.

· Prepare business reports monthly /periodically for submission to the Head of Distribution as well as to the stakeholders to enable them to monitor the brand image, and success of Trade plan, strategies, sales, inventory, and market intelligence.

About You

· 3 years' + in the Beauty Retail space, in a similar role

· Good knowledge of the strategic and financial indicators

· Previous experience managing Profit & Loss Account

· Fluent in English - Arabic / French language is an advantage

· Strong written and verbal skills with the ability to simplify complex topics.

· Strong communication skills and well-balanced personality, a person who can engage and influence leaders in the Business

· Ability to work in a diverse environment, strong planning skills and ability to manage and monitor performance.

· Familiar with GCC regional trends and insights, keeping a close eye on the brand trends.

· Strong understanding of culture and regional sensitivities

• Seniority level Not Applicable

• Employment type Full-time

• Job function Marketing and Sales
• Industries Retail

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Dubai, Dubai, United Arab Emirates 10 hours ago

Dubai, Dubai, United Arab Emirates 23 hours ago

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Driving Business Growth through Effective Branding

We are seeking a highly skilled Brand Development Executive to join our team. As a key member, you will be responsible for developing and executing brand strategies that drive business growth and increase brand equity.

• Conduct thorough market research to identify emerging trends, competitive advantages, and potential challenges.
• Lead the development of communication plans for healthcare professionals, consumers, and shoppers, ensuring brand growth aligns with overall business objectives.
• Create high-level communication toolkits with overarching frameworks and guidance, including big ideas, engagement strategies, brand properties, and mandatory executional elements.
• Collaborate with media and communication agencies, coordinating with relevant teams to plan Pan-Arab campaigns.
• Analyze monthly brand performance metrics to adapt strategies and achieve objectives.

• A minimum of 8 years' experience in marketing, preferably in CDT/Sales at an FMCG company.
• A proven track record in core brand building, helping large/key-brands innovate, identify new growth opportunities, build brand strategies, and positioning.
• Understanding of key drivers of brand/product P&L and how to action them.
• Experience in leading product launches or complex renovation projects working with cross-functional teams.
• Strong experience in digital media and eCommerce.
• A higher education in business management and marketing with an excellent track record.

This is a highly strategic role that involves developing collaborative partnerships with clients and driving strategies of leading brands. The Account Manager will be at the forefront of delivering industry-leading guidance on how to grow.

The ideal candidate will have a passion for brands and consumer insights, with experience working with global clients within fast-moving sectors. A key responsibility will be to partner with teams working on brand equity programs, communications development, and cutting-edge research techniques.

A strong quantitative market research background, proven experience leading brand research projects, and a desire to drive collective success of a team are essential qualities required for this position. Additionally, the ability to mentor junior team members and lead client relationships on pitches/proposals will be critical.

Key Responsibilities:

• Develop strategic partnerships with clients and partner with them to drive strategies of leading brands;
• Partner with teams working on brand equity programs, communications development, and cutting-edge research techniques;
• Lead client relationships on pitches/proposals, leveraging sector expertise and insight;
• Mentor junior team members;

Requirements:

• Highly strategic and consultative with a passion for brands and brand development;
• Quantitative market research mastery, proven experience leading brand research projects;
• Experience working with global clients within fast-moving sectors;
• Passionate about mentoring junior team members;
• A passion for and pursuit of exceptional client experience;
• Desire and commitment to driving collective success of a team.

Benefits:

• Tax-free income in Dubai;
• High-quality education;
• Safe living environment;
• Easy connectivity to the world.

Senior Marketing Executive

We are seeking a highly experienced Senior Marketing Executive to join our team in Dubai. This role involves driving B2B marketing strategies and handling the complete lifecycle of event management, from planning through follow-up.

We are seeking a seasoned Branding Director to spearhead our branding strategy and drive brand awareness.

This is an exciting opportunity for a highly motivated professional with expertise in developing comprehensive brand strategies that align with business objectives.

• Develop and execute a brand strategy that enhances our company's image and reputation
• Ensure brand consistency across all communication channels and customer touchpoints
• Oversee the creation and delivery of impactful branding campaigns to increase brand awareness and loyalty
• Ensure all communications adhere to regulatory requirements
• Collaborate with agencies to produce culturally relevant and effective campaigns
• Leverage digital platforms and experiential marketing to create strong brand experiences
• Lead and mentor a team of brand professionals

The ideal candidate should have:

• A strong background in leading branding, corporate communications, activation, and digital campaigns
• Solid experience in managing global agencies / third-party suppliers
• A hands-on, results-driven personality
• A deep understanding of the cultural landscape

Job Overview:

The Senior Brand Manager role is a pivotal position that plays a key part in driving local brand strategy and marketing initiatives to achieve specific objectives.

To succeed in this position, the ideal candidate will possess experience, expertise, and skills to develop an optimal market plan while ensuring exceptional execution on the ground.

Main Responsibilities:

• Analyze category performance to identify whitespace opportunities for growth acceleration.
• Establish short-term and long-term strategies to deliver quality growth and increasing penetration.
• Create and develop a local market brand marketing plan and calendar.
• Effectively manage resources to deliver the marketing/activity calendar.
• Collaborate with cross-functional teams to support creation of an integrated business plan.
• Work with SRM team to define whitespace price points by channel and recommend price increases as needed.

Additional Key Responsibilities:

• Develop and manage a 3-year innovation pipeline aligned with brand vision and strategy.
• Balance developing locally relevant innovations from local factories with launching global innovations suitable for the market.
• Demonstrate strong creative judgment and storytelling skills to bring brand purpose to life in a culturally relevant and emotionally resonant way.
• Collaborate closely with creative agencies and internal stakeholders to shape powerful campaign ideas and breakthrough executions across touchpoints.
• Champion bold insight-led creativity while ensuring consistency with global brand guidelines and local consumer relevance.

Brand and Marketing Senior Manager

You will be responsible for driving the development, positioning, and consistency of a global brand across markets. Your role will be pivotal in ensuring the corporate identity reflects its values, mission, and strategic direction while elevating visibility across traditional and digital platforms.

• Develop and implement branding strategies to align with corporate objectives and sustainability values.
• Drive brand competitiveness across business categories and key markets.
• Act as brand guardian to ensure consistency in tone, voice, and visual identity across all business units and communication channels.
• Regularly audit brand application and update guidelines as needed.
• Support internal brand engagement, employee brand awareness, and ambassador programs.
• Lead and manage internal branding initiatives that align employees with brand values and purpose.

• Lead the creation and rollout of integrated marketing plans to support business objectives, product visibility, and strategic partnerships.
• Build and execute high-impact B2B and B2C marketing strategies and programs tailored to international markets.
• Develop and execute marketing campaigns from concept to completion, including brand activation efforts.
• Evaluate campaign performance and provide data-driven insights and recommendations.
• Design and implement promotional initiatives that support brand growth, lead generation, and market engagement.
• Oversee the production of high-quality marketing collateral and assets.

• Partner with stakeholders to grow a company's digital presence, experience, and footprint across platforms.
• Develop and execute innovative content promotion strategies to enhance brand awareness, drive customer engagement, and strengthen market positioning.

• Manage branding and marketing efforts for corporate events, trade shows, sponsorships, and community initiatives.
• Coordinate public and corporate event marketing to enhance visibility and stakeholder engagement.

• Partner closely with directors to align messaging across marketing, branding, communications, and ESG storytelling.
• Collaborate with teams to support recruitment branding, product marketing, and B2B/B2C sales enablement.

• 10+ years of progressive experience in branding and marketing, preferably in a multinational or equivalent environment.
• Proven track record in brand strategy development, campaign delivery, and digital content creation.
• Demonstrated experience across the full marketing mix, including brand positioning, lead generation, internal branding, and sponsorship activation.
• Strong understanding of B2B and B2C marketing in international and emerging markets.
• Experience managing agency relationships, budgets, and cross-functional projects.

Job Title: Marketing Head

The role of the Marketing Head is a strategic and leadership position that oversees the development and execution of marketing plans and activities to effectively communicate and reinforce the brand objectives.

• Develop and deliver integrated marketing projects and campaigns to communicate and reinforce the brand objectives positioning the company globally attracting new stakeholders and ensuring lasting brand impact.
• Establish and maintain a consistent corporate brand identity across all marketing initiatives and materials produced by the company.
• Monitor and analyze the performance of marketing strategies providing timely and effective adjustments to meet evolving business needs.

At least 10 years of experience in senior roles in senior marketing and events roles in large organizations and a proven track record in the management of teams delivering strategic marketing and events projects and objectives or an equivalent experience.

• Exceptional communication (verbal and written) and interpersonal skills leading to a consultative approach within a corporate / multifunctional environment.
• Strong understanding of the complexity and challenges of driving/building a project delivery culture and strong project management skills.
• Knowledge of latest sustainability trends.
• Knowledge of diverse communications media and channels and latest trends.
• Strong problem solving and decision making skills.

As a pioneer in advancing the clean energy sector and a key enabler of the country's vision as a global leader in sustainability and climate action, this company has developed projects in more than 40 countries across six continents and has invested or committed to invest in worldwide projects with a combined value of more than US$30 billion.

It promotes innovation in solar wind energy storage waste-to-energy and geothermal energy and has a proven record of delivering pioneering projects using cutting-edge clean energy technologies that are commercially viable and bankable.

This company will use your personal information in accordance with our Candidate Privacy Notice which provides details on the purposes for which your data is processed.

Remote work is not available. The employment type is full-time.

We are seeking a highly skilled Brand Director to lead the launch and expansion of our brand into the UAE market and beyond.

The successful candidate will have extensive experience in QSR, fast casual, or high-volume food retail operations, with a proven track record of launching and operating company-owned stores in the UAE.

• Develop and implement a strategic plan for brand growth and development
• Lead cross-functional teams to achieve business objectives
• Maintain strong knowledge of regional labour laws, licensing processes, and compliance frameworks
• Cultivate relationships with international food or lifestyle brands

• 10–15 years of experience in relevant industries
• Strong operational leadership skills and team building expertise
• Calm, structured, and execution-focused approach
• Data-driven decision making and commercial acumen
• Flexibility and responsiveness in a fast-scaling environment

• Competitive AED-based salary (tax-free)
• Long-term incentive plan or profit-sharing arrangement