337 Brand Development jobs in the United Arab Emirates

Al Tayer Insignia | Beauty Brand Manager – Beauty Distribution
About Us
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gym Shark and The White Company, to name just a few

About The Role
We are looking for a brand passionate individual, who wants to help build Beauty Brands and develop brand strategy for new and existing brands across Al Tayer Beauty (UAE & GCC). 

The role will mean working and collaborating with our different business channels, helping to develop Trade/ Client experience proposition, vision, values, insights, competitive differentiation and target audience. 

Brand development and budgeting is key skill in managing internal and external stakeholders. Managing the expectations and building strong relationships with the stakeholders is highly essential as you will be representing the department/ team, specially within the business and the externals. You will also work and align in close partnership with cross functional centralized departments and brand councils.

What You'll Be Doing
Strategic Roles and Responsibilities
· To ensure key performance indicators qualitative & quantitative are achieved successfully

· To develop & drive trade, strong skills in building brand agenda across the portfolios.

· Focus on brand expansion and the necessary skills to attract our target customers.

· Help to structure research requirements based on market trend & competitive analysis along the brand journey.

· Should be data driven, leveraging target customer and competitive analysis to understand and make strategic decisions.

· Should be able to analyze the collated data, CRM information, as this will help us to understand customer insights and brand positioning.

· Strong communication skills with trade growth in mind.

Functional Roles and Responsibilities
· Brand specialization with the purpose of strategic equities behind the brand, project character, and key differentiators with competition.

· Lead day to day relationship with internal & external stakeholders.

· Lead budget management for full year along inventory OTB and A&P allocation

· Support all brand strategy requirements across the portfolio through development of new brands and any rebranding, working closely with the businesses.

· Support all brand research requirements (brand development, tracker, brand evaluation) and ensures follow through action plans on findings.

· Assist in development of School of strategic roll out vs initial expansion plan.

· Support all brand capability building curriculum and agenda for coaching requirements in organization of all in person and remote training modules, collection, tabulation, and presentation of attendee feedback with alignment with brand.

· Support maintenance of the brand intellectual property management with legal department

· Able to organize and deploy full working engagement calendars/events/ PR and lead the way with operational execution.

· Able to simplify complex tasks/ assignments into simple and effective communication/ working tasks.

· Able to plan and organize and juggle multiple priorities driving multiple concurrent projects in an agile environment.

· Support maintenance of the brand intellectual contractual management with legal department

· Support maintenance and management of a Brand Community Forum to discuss great brand work across business units, where the teams inspire each other with their work that has taken strategy into action and creates winning, innovative, and desirable brands that win hearts and minds of customers and drive customer lifetime value.

· Support maintenance of the brand intellectual contractual management with legal department

People Management Roles and Responsibilities
· Guide and motivate subordinates to enhance performance and produce quality work.

· To identify key talent in the business and to ensure that a development plan is in place so that we are able to have a career pathway ready for the key seats in the business.

· Prepare business reports monthly /periodically for submission to the Head of Distribution as well as to the stakeholders to enable them to monitor the brand image, and success of Trade plan, strategies, sales, inventory, and market intelligence.

About You
· years' + in the Beauty Retail space, in a similar role

· Good knowledge of the strategic and financial indicators

· Previous experience managing Profit & Loss Account

· Fluent in English - Arabic / French language is an advantage

· Strong written and verbal skills with the ability to simplify complex topics.

· Strong communication skills and well-balanced personality, a person who can engage and influence leaders in the Business

· Ability to work in a diverse environment, strong planning skills and ability to manage and monitor performance.

· Familiar with GCC regional trends and insights, keeping a close eye on the brand trends.

· Strong understanding of culture and regional sensitivities

This marketing position entails developing and executing multi-channel campaigns, managing brand presence across various digital platforms, and analyzing market trends to inform strategic decisions.

• Develop engaging content for promotional campaigns, product launches, and brand initiatives.
• Plan and execute comprehensive 360° campaigns, including in-store activations, seasonal promotions, and sampling events.
• Formulate campaign strategies, communication touchpoints, and create impactful strategy decks, campaign reviews, and presentations.
• Manage external agency and supplier relationships, ensuring adherence to brand guidelines and deadlines.
• Create high-quality bilingual (English) copy for social, print, and digital channels.

• Lead the brand's online presence across Meta, TikTok, YouTube, LinkedIn, and other emerging platforms.
• Manage digital campaigns, content calendars, performance metrics, and agency collaboration.
• Oversee community management, SEO, website optimization, and e-commerce initiatives.

• Bachelor's degree in marketing, communications, business, or a related field.
• 3–5 years' experience in FMCG marketing, brand management, or agency account management.
• Hands-on experience in budget tracking, campaign reporting, and ROI analysis.
• Knowledge of Meta Business Suite, Google Analytics, and other digital platforms.

As a Senior Brand Strategist, you will be responsible for devising and implementing brand-building initiatives that drive growth, boost customer engagement, and support project completion.

The role involves collaboration with the marketing team to coordinate site visits, meetings, follow-ups, and project completion to achieve one project per month target.

1. 3-5 years of experience in marketing or sales
2. Valid driving license
3. Fluency in Arabic

A successful candidate will possess excellent communication skills and the ability to work independently as well as part of a team.

Attract top talent to drive our business forward in Dubai. We seek a highly motivated marketing expert to elevate our brand presence through innovative strategies.

• Develop and execute effective advertising campaigns to boost brand awareness.

• Proven track record in sales, marketing, and influencing with a strong passion for growth.

A competitive commission-based salary that rewards hard work and dedication, allowing you to achieve greater financial success.

As a Marketing Associate, you will play a key role in the development and execution of brand marketing initiatives that enhance the market presence of our brands. This role focuses on public relations, influencer partnerships, events, supplier management, and brand storytelling across campaigns and touchpoints that align with our strategic goals.

• Assist in planning and executing brand marketing campaigns to ensure alignment with brand positioning, values, and business objectives.
• Develop and maintain strong relationships with media, influencers, and external partners to boost brand visibility.
• Manage influencer partnerships and product seeding programs to guarantee timely content delivery, proper usage rights, and consistent performance tracking.
• Coordinate marketing events, promotions, and partnerships by collaborating closely with internal teams and external vendors.
• Monitor campaign performance, generate reports, and provide insights to optimize marketing activities.
• Ensure brand consistency across all touchpoints, including visual merchandising, communications, and digital presence.
• Collaborate with sales and merchandising teams to support product launches and exclusive collections.
• Assist in developing marketing materials, presentations, and creative assets.
• Support vendor management as required.
• Stay updated on industry trends, competitor activities, and emerging marketing tools to bring innovative ideas to the team.

• Bachelor's degree in marketing, Communications, PR, or related field.
• 3–5 years of experience in brand marketing or PR, ideally in luxury retail across the region.
• Strong media relations and public relations skills.
• Excellent written and verbal communication skills.
• Creative, proactive, and able to manage multiple projects simultaneously.
• Strong organizational and project management skills.
• Proficiency in MS Office; familiarity with PR tools or media monitoring platforms is a plus.

We recognize the value you bring and strive to provide a competitive benefits package which includes healthcare, child education contribution, remote and flexible working policies, and exclusive employee discounts.

Our company fosters a culture of diversity, equity, and inclusion, where talented professionals come together to create memorable experiences for consumers.

Join us in shaping the future of luxury retail and driving innovation in the industry.

Job Title: Marketing Director

This role oversees the development and execution of marketing strategies that drive business growth. Key responsibilities include defining comprehensive marketing plans, leading brand positioning, establishing objectives and budgets, managing a team, and overseeing go-to-market planning for projects.

Marketing Strategies:

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• Develop and execute multi-channel marketing campaigns across digital and traditional platforms.
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• Collaborate with cross-functional teams to craft compelling value propositions and ensure timely project launches.
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• Elevate the corporate brand and reputation through consistent storytelling and design.
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Digital & Performance Marketing:

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• Lead the digital transformation of marketing through SEO/SEM, paid media, social media, email marketing, and marketing automation.
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• Oversee the company website, digital lead funnels, and analytics platforms.
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• Drive data-led decision-making and optimize lead quality, CPL, and conversion rates.
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Customer Insights & Market Research:

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• Monitor market trends, buyer behavior, and competitive landscape to inform positioning.
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• Lead customer segmentation and profiling to refine targeting and personalization efforts.
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• Use analytics and feedback to improve marketing effectiveness and customer journey.
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Qualifications:

A Bachelor's degree in Marketing or Business Administration is required. 7+ years of experience in marketing leadership, with at least 2+ years in real estate or luxury brands is preferred.

A proven track record in successfully marketing large-scale residential or commercial real estate projects is essential.

We are seeking a seasoned Branding Director to spearhead our branding strategy and drive brand awareness.

This is an exciting opportunity for a highly motivated professional with expertise in developing comprehensive brand strategies that align with business objectives.

• Develop and execute a brand strategy that enhances our company's image and reputation
• Ensure brand consistency across all communication channels and customer touchpoints
• Oversee the creation and delivery of impactful branding campaigns to increase brand awareness and loyalty
• Ensure all communications adhere to regulatory requirements
• Collaborate with agencies to produce culturally relevant and effective campaigns
• Leverage digital platforms and experiential marketing to create strong brand experiences
• Lead and mentor a team of brand professionals

The ideal candidate should have:

• A strong background in leading branding, corporate communications, activation, and digital campaigns
• Solid experience in managing global agencies / third-party suppliers
• A hands-on, results-driven personality
• A deep understanding of the cultural landscape

We are pioneering the future of Artificial General Intelligence (AGI). Our cutting-edge platform democratizes AI development, empowering communities to collaboratively train and control AI models in a truly open and accessible ecosystem.

Fueled by our expertise in distributed systems, cryptography, and AI, we build a game-changing environment that fosters open-source development and ensures fair value distribution. We break free from the constraints of centralized AI models and promote model composability and adherence to our foundational principles of transparency, trust, and inclusivity.

Imagine being part of a team that shapes the future of AGI, where innovation knows no boundaries, and the collective intelligence of global communities drives progress.

• Take charge of one or more products, driving them to achieve product-market fit.
• Craft and implement end-to-end go-to-market strategies, including market research, product positioning, and strategic planning.
• Establish and manage the product marketing calendar, coordinating timely marketing activities.
• Generate comprehensive campaign briefs for each product launch, addressing different audience levels.
• Identify and delineate target audiences, personas, and market segments for marketing strategies.
• Oversee the full cycle of campaign launches, working in tandem with the Product Marketing Management (PMM) team.
• Produce engaging content, messages, and outlines for various communication platforms.
• Track and report on critical product performance metrics to internal stakeholders.
• Stay updated with industry trends to introduce fresh and innovative ideas into marketing discussions.

• Over 4 years of product marketing experience, with a preference for backgrounds in SaaS, consumer verticals, and/or the Web3 space.
• In-depth understanding of and experience with blockchain, AI, Web3 technologies, and decentralized applications (Dapps).
• Expertise in AI technology and its market applications.
• Demonstrated ability in establishing clear product positioning, messaging, target market analysis, and go-to-market strategies.
• Proven track record of creating and implementing comprehensive product marketing plans.
• Fluent in English, with exceptional communication skills for cross-team collaboration.
• Proficient in data analytics tools like Google Analytics and Firebase to guide data-driven decisions.
• Ability to solve problems independently and experience in startup environments and remote, distributed teams.
• Continuous learning mindset with a keen interest in industry trends and innovations.
• Computer science/engineering/science background with a deep understanding of blockchain protocol and AI technologies.

Interested in this role? Let us connect you.

We are seeking a seasoned Marketing Manager to spearhead our marketing efforts and drive business growth. The ideal candidate will have a deep understanding of brand development, content marketing, and digital strategy.

Key responsibilities include:

• Developing and executing strategic marketing campaigns to engage target audiences.
• Managing budgets and resources to maximize ROI.
• Analyzing campaign performance and providing data-driven insights.

The successful candidate will have:

• A Bachelor's degree in Marketing, Business, or Communications; an MBA is a plus.
• At least 5 years of experience in B2B or industrial marketing, construction, or related sectors.
• Excellent written and verbal communication skills in English; Arabic proficiency is a bonus.

In this role, you will have the opportunity to work with a dynamic team and contribute to our company's growth and success. We offer a competitive salary and benefits package, as well as opportunities for professional development and growth.

Required skills and qualifications include:

• Strategic thinking and planning.
• Creative problem-solving and innovation.
• Collaboration and teamwork.
• Adaptability and resilience.

If you are a motivated and results-driven marketing professional looking to take your career to the next level, we encourage you to apply for this exciting opportunity.