What Jobs are available for Brand Management in the United Arab Emirates?

K EY RESPONSIBILITIES Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets. Feature Prioritization : Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals. Messaging & Story Telling : Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments. Content Development : Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies. Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing). Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users. Performance Tracking & Optimization : Define KPIs for GTM success and continuously refine strategies based on performance insights. BASIC QUALIFICATIONS 1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space. 2. Proven track record of launching products and driving adoption through hands-on marketing efforts. 3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies. 4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key. 5. Exceptional communication and storytelling skills, with both technical and creative expertise. #J-18808-Ljbffr

Eaton has been a key player in the Middle East for 40 years. Last July, we announced the construction of a new sustainable campus in Dubai, which will bring together our commercial, manufacturing, and support functions, providing room for future growth.
**About Eaton**
Eaton is a power management company where we provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries.
The Product Marketing Engineer Power Distribution is responsible for life cycle management of Eaton's all LV products including engineering and design to customize to customer needs and assist the sales organization in Middle East with execution of channel marketing activities targeting Tier1 and Tier2 partners in Middle East sales organization from a technical engineering perspective.
The individual all LV products is a part of a wider Middle East marketing organization, to utilize their engineering skillset to collaborate closely with marketing team members and sales teams to define the target markets for the supported products, participate in creation of local business strategies and go-to-market strategies for the chosen target markets, as well as execution of respective plans to support the agreed long-term business strategies and achievement of profit plan goals on the annual basis.
The individual is a go-to technical engineering person in the supported local sales organizations and the main internal and external communicator about the products, who is fully able to translate technical features into commercial messaging. This position is also a part of a wider Product Marketing community of Eaton Middle East.
**What you'll do:**
+ Technical engineering expertise in supported products
+ Provide in-depth technical and engineering expertise for supported products, including detailed specification analysis, design optimization and performance evaluation.
+ Selection of products fitting the need of the defined target markets based on engineering suitability and compliance for the target market.
+ Conduct market gap, application, and performance analysis to guide technical engineering product positioning and portfolio evaluation.
+ Perform competitive benchmarking focusing on design quality, efficiency, reliability, and compliance with standards.
+ Ensure product margins and profitability, support with specific price requirements
+ High involvement in market intelligence projects for the relevant products in cooperation with the Market intelligence and ME pricing including gathering technical feedback and customer application technical data.
+ Develop and execute an action plan in cooperation with the local sales team to grow product sales (target specific customers, markets, channel, value prop)
+ Content validation and creation in cooperation with marcom (web content including marketing collaterals, videos, web content, emails, social media etc)
+ Prepare for and participate in customer & channel events (key-note speeches, presentations & technical product support)
+ Sales and partner enablement: validation, creation and delivery of technical trainings to sales teams, partners and customers
+ Support specific projects or negotiations together with sales team (to improve win-rate etc)
+ Manage the supported product portfolio through the entire life cycle and contribute to the successful sales of the products to the defined target markets in the supported countries
**Qualifications:**
+ Bachelor's degree (Electrical/Mechanical Engineering)
+ 2+ years' of related work experience
**Skills:**
+ Good understanding of electrical products and technologies
+ Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing.
+ Marketing skills: knowledge and experience in demand generation, digital marketing, project management etc. is an advantage
+ Presentation skills: the ability to be persuasive in front of customers, partners, industry influencers, competitors, policymakers
+ Fluent in English, Arabic is a plus
+ Experience in working with cross functional teams in a dynamic environment
+ Experience of working within a matrix organization
+ Translation of technical features into commercial messaging
+ Experience in working in a comparable marketing / product management role
+ Relevant industry/sector experience in the Gulf Region is a must
**What we offer you:**
+ Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry
+ Work in a company that is commitment to Inclusion & Diversity and Sustainability
+ Annual mentoring program, Eaton University, a reward, and recognition system
+ Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide
+ Strong, agile and diverse team locally and globally
+ Strong processes and state-of-the-art systems and tools
+ Structured employee development processes, open feedback culture with development plans
+ Detailed induction support and well-structured onboarding
+ Balance your work and life with a hybrid worktime model
Living and Working in Dubai
Dubai is a vibrant, cosmopolitan city known for its modern architecture, luxurious lifestyle, and rich cultural heritage. Living and working in Dubai offers an exceptional quality of life with world-class amenities, a safe environment, and a thriving expatriate community. Experience a dynamic blend of work and leisure in one of the world's most exciting cities.
Ready to make a difference? Join Eaton's Dubai Team and be part of a company shaping the future of sustainable manufacturing and power management!
We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.
#LI-NY1

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.

About the team:

The Senior Product Marketing Manager sits within the Global Product Marketing team, which is responsible for bringing OKX’s product story to market. This role directly impacts business growth in Europe by driving community-led expansion, regional product storytelling, and localized marketing execution.

You will collaborate closely with Product, Business, Customer Support, Regional General Managers, and fellow Marketing teams to ensure global messaging is effectively adapted for European audiences. Your focus will be on growing OKX’s community engagement in key EEA markets, amplifying our product narratives, and positioning OKX as the leading crypto platform in the region. Through strategic partnerships, content initiatives, and direct community engagement, you will drive acquisition, engagement, and retention in one of OKX’s most important growth markets.

What You’ll Be Doing

• Build and run GTM campaigns for CeFi and Web3 products across EEA, ensuring launches are localized, compliant, and resonate with retail and institutional users.
• Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
• Adapt global product narratives and positioning for Europe, aligning with market behaviors, regulations, and cultural nuances.
• Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
• Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
• Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
• Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
• Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.

What We Look For In You

• At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
• Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
• Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
• Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
• Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
• Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
• Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• More that we love to tell you along the process!

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The TikTok Creative Product Marketing & Operations team develops world-leading tech solutions for ads creative production, interpretation, and optimization, empowering and inspiring advertisers, creators, and other third parties to deliver the best engaging creative experiences to end users. We are partner-oriented and dedicated to technical excellence. Our goal is to drive and lead technological innovation in the ads tech and creative industry, powering products and delivering value for our clients, creators, and the entire ecosystem.

Responsibilities

1. Strategy & Operational Excellence
   • Partner with regional Operations and Sales teams to define and execute data-informed go-to-market and growth strategies for TikTok’s Creative and Creator solutions
   • Lead high-impact, cross-functional initiatives that align with TikTok’s growth priorities and drive advertiser enablement at scale
   • Design and implement operational processes, business planning, and performance frameworks that embed accountability and support sustainable product adoption and market expansion
2. Advertiser Enablement & Product Adoption
   • Lead 1st-party and 3rd-party creative product adoption across METAP — Design and delivering workshops, trainings, and playbooks that elevate advertiser performance
   • Partner with sales and marketing science teams to translate advertiser feedback into actionable insights, shaping future product development and feature prioritization
   • Provide advertiser-level operational support and ensure a seamless customer experience across the creative product lifecycle
   • Champion best practices and incentive programs that boost creative effectiveness and advertiser satisfaction
3. Data, Insights & Reporting
   • Translate complex datasets into actionable insights and clear narratives that inform business decisions and product strategy
   • Collaborate with Data Engineering, Product, and Marketing Science teams to uncover performance drivers and market opportunities
4. Cross-functional Collaboration
   • Act as a strategic connector between Product, Sales, Business Marketing, and HQ counterparts to co-create advertiser-centric creative solutions
   • Build strong partnerships with internal and external stakeholders across METAP to influence strategy and deliver measurable business impact

Minimum Qualifications

• Master’s degree or equivalent experience in an analytical, business, or marketing-related field
• 5 years’ experience in strategy & operations, product marketing, or advertiser success roles within digital advertising or technology environments
• Experience in digital advertising ecosystems, product management, or creator marketing
• Self-starter with strong project management skills, ability to grasp core context, identify key risks, and cooperate with all parties to achieve goals
• Analytical, data-sensitive, and goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial-and-error iterations, and constantly improving through proficiency in data analysis tools
• Comfortable navigating global organizational structures and aligning objectives with cross-functional teams.

Preferred Qualifications

• Demonstrated success managing cross-functional projects in fast-paced, global organizations
• Experience with TikTok Creative, Creator and AI Solutions (., TikTok One, TikTok Symphony) and familiarity with marketplace dynamics

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Responsibilities

• Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long-term objectives and develop go-to-market strategies for performance and branding clients.
• Collaborate with Product Management, HQ, and sales teams to build customer-centric solutions for our advertisers in the region.
• Develop best practices through the lens of clients to drive business outcomes for our clients.
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.

Qualifications

• Bachelor's degree or above, or equivalent practical experience.
• 5+ years of experience in advertising technology products with a commercial mindset and track record of delivering results.
• Ability to prioritize, multi-task, and work independently.
• High oral fluency in Arabic and Turkish is required to communicate directly with business partners across the METAP region, and high written proficiency is needed to accurately interpret and apply technical documentation relevant to ongoing projects.
• Strategic thinker with basic data analytics knowledge and understanding of digital marketing products.
• Preferred Qualification(s): MBA or advanced degree. | Previous experience in Product Marketing (optional). | Strong analytical and strategic perspective on digital advertising products. | Ability to simplify complex concepts for diverse stakeholders.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

#J-18808-Ljbffr

Internship opens for Brand Strategy Intern in Dubai office.

Are you a recent graduate in Marketing & Advertising or a branding enthusiast looking to gain hands-on experience working with real-world brands?

Do you have a passion for ideas and knowledge of the professional brand world? Did you learn the theories but are looking for a platform to apply them?

We are looking for marketing and branding enthusiasts who are ready to work hard to build brands for the future.

Send your profile to .

This is a non-paid internship for a minimum of 3 months; it can be converted to a full-time job based on performance review.

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The Field Product Marketing Manager drives the local (geographical) product portfolio's life cycle in close collaboration with the Business Unit relevant product managers and the local Sales team. The Field Product Marketing Manager is responsible for the business management of the selected product portfolio in his/her geography, and for its commercial success. Geography and product portfolio may change depending on the needs of the business and/or strategic growth initiatives within the EMEA region. In this context, it may also be necessary to assume cross-country responsibilities.
The Field Product Marketing Manager is responsible for collecting and analyzing local Voice of Customer (VoC) and regulatory insights to support defining needs for new product development and portfolio adjustments; and to support the design of marketing campaigns. He/she also represent the company in local standards committees and coordinate certification of localized products.
The Field Product Marketing Manager is the go-to person and the expert in their product portfolio in the supported local sales organization(s), and the main internal and external communicator about the products, who is fully able to translate technical features into commercial messaging. This position is a part of the EMEA Field Product Marketing organization.
**What you'll do:**
- Product Life Cycle Management on the Local Market:
- Conduct market gap and product fit analysis to select products fitting the particular market needs.
- Define price positioning (versus competitors) on the local market, including price groups. Ensure product margins and profitability for the relevant portfolio.
- Define the relevant service offer for the supported products together with sales and service team.
- Contribute to New Product Marketing Customer Requirements, including master data requirements and service requirements/opportunities.
- Provide new product price and price list modifications for their portfolio to be entered in the ERP tool and communicated to customers.
- Coordinate with sales to fill in BTA (Business Target Agreement) with regards to expected revenues and launch plan activities, for New Product Development projects.
- Own New Product Launches (NPL) in their portfolio for their geography (phase in/phase out), including providing forecast and financial expectations in yearly Profit Plans.
- Own End of Life process for their portfolio in their geography.
- Input into product local sales strategy and contribute to its execution with the sales team and partners.
- Help local Sales leadership develop and deploy an action plan to deliver the strategy and grow product sales (target specific customers, markets, channel, value prop including Go-To-Market strategy).
- Represent Eaton in local standards committee and norm groups related to the focus products.
- Coordinate certification of localized products and solutions with local test labs and authorities.
- Support Global Segment Content Marketing & Campaigns COE with insights to develop and update buyer personas and journey maps for selected personas.
- Provide educated insights to field segment demand generation team to possibly localize or alter the segment campaign (e.g. for a local hero product).
- Ensure adapted and relevant sales enablement content materials are developed (mainly by Product Lines), validate and apply any localization if/as needed (trainings, support material, tools for Sales).
- Deliver Value Sales trainings to sales teams and partners (commercial persona) related to their own product portfolio.
**Qualifications:**
+ Bachelor´s degree in technical studies or/and marketing
+ 5+ years of experience in marketing/technical role in the Life Safety Indutry, especially Fire Alarm System, which should have allowed to develop an excellent understanding of the Middle East markets, channels and the related competitive landscape
+ Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing
+ Advanced knowledge of Electrical products and Fundamentals of electricity (advanced knowledge in EN/UL standards as well as Life Safety Codes is an advantage)
+ At ease to collect and analyze Voice of Customer (VoC) and regulatory insights.
+ understanding of demand generation campaigns, digital marketing
+ Fluent in English
+ Experience in working with cross functional teams in a dynamic environment
+ Experience of working within a matrix organization
+ Translation of technical features into commercial messaging
+ Experience in working in a comparable marketing / product management role
+ Relevant industry/sector experience
+ Willingness to travel 40%
**We are offering:**
+ Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry
+ Work in a company that is commitment to Inclusion & Diversity and Sustainability
+ Annual mentoring program, Eaton University, a reward, and recognition system
+ Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide
+ Strong, agile and diverse team locally and globally
+ Strong processes and state-of-the-art systems and tools
+ Structured employee development processes, open feedback culture with development plans
+ Detailed induction support and well-structured onboarding
#LI-AD3
#LI-AD3

About the team: The Product Strategy and Operations (PSO) team’s mission is to lead the change & be the driving force to turn product to market success. We do this by focusing on helping build great products, driving GTM strategy for our ever‑evolving ads product and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.

What we’re looking for – As part of the PSO team, we are looking for a product marketing professional with a background in media to lead the go‑to‑market for performance marketing in METAP for our gaming vertical. The role involves close collaboration with both in‑market sales and headquarters product teams in a high‑growth environment. Abilities to self‑motivate, prioritise and influence partners are key skills. Ideal candidates should have experience working with digital advertising products and also be familiar with eCommerce, retail, CPG and/or other related industries.

Responsibilities

• Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long‑term objectives and develop go‑to‑market strategies for gaming clients.
• Collaborate with Product Management, HQ, and sales teams to build customer‑centric solutions for our advertisers in the region.
• Develop best practices through the lens of clients to drive business outcomes for our clients.
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.

Qualifications Minimum Qualifications

• Bachelor’s degree or equivalent practical experience; MBA preferred.
• 5+ years of experience in advertising technology products with a strong commercial mindset and proven performance track record.
• Experience or strong understanding of the gaming industry, including in‑app advertising and in‑app purchase business models.
• Strategic thinker with basic data analytics skills to derive insights and inform decisions.
• High oral fluency in Arabic or Turkish is preferred to communicate directly with business partners, external clients, and agencies across the METAP region.

Preferred Qualifications

• Proven ability to influence and collaborate with cross‑functional teams.
• Strong analytical and strategic perspective on digital marketing and advertising technology products.
• Demonstrated ability to deliver against ambitious performance goals and showcase brand value.
• Previous Product Marketing experience is not required but would be an advantage.

Job Information

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

#J-18808-Ljbffr

A leading space technology company in the UAE is looking for a Head of Marketing to shape the brand and drive marketing strategies. The role involves defining marketing strategies, managing branding, and representing the company at high-level events. Ideal candidates will have senior marketing experience, strong communication skills, and a track record of effective campaign management. Join us to play a key role in positioning the company as a leader in the space industry. #J-18808-Ljbffr