147 Brand Management jobs in the United Arab Emirates

We are seeking an experienced Senior Brand Project Manager with a strong background in international brand management to lead our global brand projects. The ideal candidate will have a proven track record of successfully managing cross-departmental resources and driving key initiatives, including brand strategy, sponsorships, industry exhibitions, and business collaborations.

The Senior Brand Project Manager will oversee the planning and execution of online brand campaigns and community projects on our official website and APP channels, ensuring timely delivery meeting brand standards.

This is an exciting opportunity for a seasoned professional to join our team and take on a leadership role in shaping our brand's global presence.

As a key member of our team, the successful candidate will be responsible for communicating brand-related requirements to the product team, tracking development schedules, and acceptance testing to ensure launch content meets brand standards.

The Senior Brand Project Manager will also be responsible for monitoring market trends and competitor activities to provide strategic recommendations aligned with brand development needs.

Additionally, the candidate will mentor and develop junior project team members, continuously optimizing collaboration processes and team effectiveness.

Key Responsibilities:

• Manage the full lifecycle of brand projects including planning, execution, monitoring, optimization, and review to ensure strong alignment with brand strategy.
• Lead the overall planning and cross-team collaboration for key exposure projects such as brand sponsorships, industry exhibitions, and business partnerships.
• Oversee the planning and execution of online brand activities and community projects on official website and APP channels to enhance user engagement and brand loyalty.
• Communicate brand-related requirements to the product team, follow up on development schedules and acceptance testing to ensure launch content meets brand standards.
• Coordinate resources across brand, PR, marketing, product, legal, technology departments, and external partners to ensure smooth project progress.
• Manage project timelines, budgets, quality, and KPIs to ensure efficient execution and delivery of results.
• Ensure consistent global brand visuals and language standards, strictly following brand guidelines.
• Monitor market trends and competitor activities to provide strategic recommendations aligned with brand development needs.
• Produce project documentation efficiently in both Chinese and English and act as a communication bridge between domestic and international teams and partners.
• Regularly report project progress, key milestones, risk alerts, and outcome summaries to management.
• Mentor and develop junior project team members, continuously optimizing collaboration processes and team effectiveness.

To be considered for this exciting opportunity, you should possess the following qualifications:

• Bachelor's degree or above in Marketing, Brand Communication, Business Administration, or related fields.
• Preferably graduated from 985/211 universities or QS top 100 schools, with overseas study or cross-cultural work experience.
• Fluent in English (spoken and written), with strong cross-cultural communication skills.
• Over 5 years of experience in brand management or project management, preferably in multinational companies or fast-paced industries.
• Proven experience leading brand sponsorships, exhibitions, business collaborations, and digital platform (website/APP) projects.
• Familiar with brand strategy and project management processes; PMP certification preferred.
• Proficient in office software and project management tools.
• Strong execution skills, good communication and coordination abilities, with leadership capability.

Full-time position available. Mid-Senior level employee sought after.

Welcome to a role where you'll be responsible for shaping brand strategies and executing impactful campaigns. This is an exciting opportunity to join our team and contribute to the growth of our global portfolio of category-leading brands.

As a Brand Manager, you will play a key role in localizing and executing global strategies to suit market needs while ensuring strategic alignment with our overall business objectives. You'll work closely with media and creative agencies, trade and expert marketing teams to deliver a cohesive 360-degree brand experience for activations.

Your responsibilities will include:

• Localizing and executing global brand strategies to suit market needs;
• Assisting with end-to-end campaign management from concept creation to execution including ATL and BTL assets, media plans, in-store coordination, shopper marketing, influencer activations, and on-ground events;
• Working closely with media and creative agencies, trade and expert marketing teams to deliver a cohesive 360-degree brand experience for activations;
• Supporting Marketing Managers with new product launches and actively contributing in joint planning sessions;
• Leading artwork process and changes for innovation;
• Assisting Marketing Managers in developing annual brand plans and outputting clear local activation calendars to attain growth priorities in sales and shares;
• Leveraging Nielsen/IQVIA and internal data to derive actionable insights about market competitors and consumer behavior, monitor and report brand performance, and share insights with internal stakeholders;
• Accountable for accelerated share, sales, and profit growth for assigned brand portfolios; owning brand P&L tracking KPIs and optimizing marketing ROI;
• Ensuring the Brand Heart is brought to life and consistently activated across all touchpoints to build long-term brand equity - responsible for tracking brand equities and recommending remedial action;
• Modeling Haleon values and behaviors and compliance with all codes of practice;

To succeed in this role, you will need:

• A bachelor's degree in Marketing, Business Administration, Economics, or a related field;
• 3-4 years of experience in brand management ideally with FMCG or consumer healthcare;
• A proven track record in campaign execution and brand activations;
• Demonstrated experience in working with Nielsen/IQVIA or syndicated data tools;
• Strong project management and stakeholder engagement skills;
• Hands-on experience with digital and omnichannel campaigns;
• Fluency in English and strong communication skills;

We offer a dynamic and inclusive work environment that celebrates our diverse workforce and promotes fair and equitable outcomes for everyone. We're committed to creating a climate where everyone feels valued and respected. If flexibility is important to you, we encourage you to explore our agile working culture.

We are seeking a highly motivated and experienced Marketing and Brand Management Professional to join our team based in Dubai. This role will focus on supporting the growth of our product portfolio, including our flagship products such as Heinz Ketchup and other tomato-based offerings across the Middle East & South Africa regions.

• Assist in the launch of new products within our product portfolio, ensuring they meet consumer needs and are successfully launched across multiple markets.
• Develop a comprehensive marketing strategy to promote our brand and drive sales growth.
• Conduct market research to identify consumer trends, competitor activities, and opportunities for brand growth. Use data-driven insights to inform business decisions and support strategy development.
• Work closely with internal teams to ensure effective execution of marketing initiatives and alignment with business objectives.
• Support the development of marketing strategies for our product portfolio.
• Liaise with external agencies to develop marketing campaigns that effectively communicate brand messages with target audience.
• Identify challenges and creatively solve them.
• Monitor and analyze the performance of marketing initiatives.

Key Responsibilities:

• Native Arabic fluency and English proficiency.
• Bachelor's degree in marketing, Business Administration, or a related field.
• 3-5 years of experience in marketing and brand management within the FMCG sector.
• Strong skills in data analysis, working with numbers, and insights.
• Excellent verbal and written communication skills with the ability to influence partners.
• Ability to manage multiple projects simultaneously, with attention to detail and results focus.
• Technical skills: Experience in Microsoft Excel (data analysis and pivot tables) and Microsoft PowerPoint (presentations and visualization).

What You'll Bring:

• A dynamic and innovative approach to marketing and brand management.
• A strong understanding of consumer behavior and market trends.
• Excellent problem-solving skills and attention to detail.
• Effective communication and interpersonal skills.
• Ability to work independently and as part of a team.

Benefits:

• Opportunity to work with a leading FMCG company.
• Competitive salary and benefits package.
• Professional development opportunities.
• Chance to work with a diverse team.

Product Marketing Manager – Technology / SaaS - UAE - 30,000-40,000 AED/Month

Are you a creative strategist passionate about driving the growth of innovative tech products? Can you craft compelling campaigns that attract and retain customers? Would you thrive as the first growth-focused hire in a dynamic Product Team? Do you excel at blending data-driven insights with creative marketing to scale a business?

The Company

Join a trailblazing technology startup building cutting-edge solutions that solve real-world problems and unlock new opportunities for businesses. With a mission to redefine how industries leverage technology, this innovative company is poised for rapid growth in the UAE and beyond.

The Role

As Product Marketing Manager, you'll lead the charge in scaling our products by driving awareness, customer acquisition, and engagement. This is a unique opportunity to be our first dedicated growth hire, shaping the marketing strategy and laying the foundation for a future team of specialists. You'll work within our dynamic Product Team, collaborating with Sales, Customer Success, and Support to fuel growth across the UAE and globally. This role mirrors positions like Growth Marketing Manager or Growth Hacker at fast-growing SaaS startups.

Key Responsibilities

• Developing and optimizing customer lifecycle programs to drive awareness, activation, retention, and expansion.
• Managing and scaling paid acquisition channels (e.g., Google Ads, LinkedIn Ads, PPC) for cost-effective growth.
• Building organic growth strategies through product-led growth (PLG), SEO, and other innovative approaches.
• Ensuring robust marketing data and analytics to provide insights and inform growth initiatives.
• Experimenting with strategies to increase top-of-funnel traffic and improve conversion rates.

Your Profile

• Experience in B2B SaaS growth or product marketing, with a proven track record of driving revenue growth.
• Leadership experience, including mentoring or building a team.
• Strong expertise in marketing automation, analytics tools (e.g., Google Analytics, Mixpanel), and growth frameworks.
• Advanced knowledge of paid platforms (Google Ads, LinkedIn Ads) and email marketing tools (Marketo, HubSpot, or ).
• Hands-on technical skills, including HTML/MJML, CSS, Liquid, and SQL.
• Exceptional copywriting skills and expertise in A/B testing, funnel optimization, and ROI modelling.

Salary & Benefits

The role offers a competitive salary of 30,000-40,000 AED per month, plus performance-based incentives. Additional benefits, such as housing, transport, or other allowances, may be provided based on candidate profile, ensuring a comprehensive and attractive package.

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to:

EL Product Marketing Manager

Executing, Automation service orders for commissioning and site support under instructions from Operation Manager or Project Manager following Company Procedures and Customers requirements, in compliance with safety technical and contractual requirements. In addition, also to grow the service business with defined customers

In this role, you'll help run what runs the world, by taking on meaningful work that drives real impact.

• Work model: {onsite}

• Verify the correctness of all the hardware connections between the system (DA , MV ,LV System, Operator Interfaces and other network devices) under test making sure that the installed cables and wiring are made according to the related documents and are working properly

• Properly install and verify the correct functionality of all the installed devices in accordance with FAT results using diagnostic and application tools and following the project documentation as reference
• Feedback to Engineering department for improvements in schemes, corrections of drawings or any other modifications if required by customer at site after supply.
• Solve hardware and functional incongruence and mistakes is any found during Site testing phase, modifying the wrong hardware or software items involved and testing again the new hw or software configuration
• Update the system documentation with proper mark-ups and software configuration periodic updates, maintaining due trace of all the changes, following Company testing procedure indications
• Obtain the S.A.T (Factory Acceptance Test) certificate from the Customer at the completion of the job, eventually with the list of the pending items not yet completed, in cooperation with the Project Leader and the Project Manager
• Collects all the update documentation at the conclusion of the Commissioning job and send it to the Project Manager for the delivery of the "As Commissioned" documents to the Engineering Department if changes have been made in agreement with Engineering Department
• Collects all the Certificates and the other requested documents to complete the so called "Log Project Book" for the specific project and deliver it to the Project Leader and Project Manager for Contractual use.

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

• Professional Qualification in Electrical / Automation Engineering
• At least 6 years of past experience in the specific field of application or similar fields (i.e. commissioning)
• Knowledge of the most common testing tools (hardware and computerized)
• Knowledge of Safe working procedures at site
• Attitude to interpersonal relationships
• Good relation skill, Team working, Problem solving, English language knowledge

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

ABB provides competitive benefits, ask us

.

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.

Run What Runs the World.

EVP Hashtags

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

We value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe.

• Market & Competitive Research: Conduct in-depth research to analyze industry trends, customer needs, and competitor strategies to inform product positioning.
• Messaging & Positioning: Define clear, differentiated product messaging that resonates with target audiences and highlights the unique value of our AI-powered solutions.
• Go-to-Market (GTM) Leadership: Develop and execute GTM strategies, including product launches, adoption campaigns, and sales enablement initiatives.
• Content Creation: Produce compelling marketing assets—blogs, case studies, white papers, presentations, and thought-leadership content—to showcase product value.
• Performance Tracking: Monitor, analyze, and report on campaign performance, using insights to refine strategies and maximize impact.
• Cross-functional Collaboration: Partner with product management, engineering, sales, and customer success teams to align messaging, enable growth, and ensure market success.
• Candidate should have the below documents,
• Valid Passport
• Valid Emirates ID
• Attested Education Certificate

• Bachelor's degree in Marketing, Business Administration, or a related field, providing a strong foundation in marketing principles.
• Minimum of 7 years of experience in product marketing, demonstrating a track record of success in launching and promoting products.
• Proven experience in the technology or software industry, showcasing an understanding of the unique challenges and opportunities.
• Strong analytical skills with the ability to interpret data and derive actionable insights to make data-driven decisions.

Commercial product (ads)

Product Marketing Manager - Global Business Solutions, METAP

Location

:

Dubai

Employment Type

:

Regular

Job Code

:

A62452A

Responsibilities

About the team:

The Product Strategy and Operations (PSO) team's mission is to lead the change & be the driving force to turn product to market success. We do this by focusing on helping build great products, driving GTM strategy for our ever-evolving ads product and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.

About the role:

As part of the PSO team, we are looking for a product marketing professional with a background in media to lead the go-to-market for performance & brand marketing in METAP. The role involves close collaboration with both in-market sales and headquarters product teams in a high-growth environment. Abilities to self-motivate, prioritise and influence partners are key skills. Ideal candidates should have experience working with digital advertising products and also be familiar with eCommerce, retail, CPG and/or other related industries.

You will be comfortable operating with a fast-paced, start-up mindset in an international and multicultural environment.

• Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long-term objectives and develop go-to-market strategies for performance and branding clients.
• Collaborate with Product Management, HQ , and sales teams to build customer-centric solutions for our advertisers in the region.
• Develop best practices through the lens of clients to drive business outcomes for our clients.
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.

Qualifications

Minimum Qualifications:

• Bachelor's degree or above, or equivalent practical experience.
• 5+ years of experience in advertising technology products with a commercial mindset and track record of delivering results.
• Ability to prioritize, multi-task, and work independently.
• High oral fluency in Arabic and Turkish is required to communicate directly with business partners across the METAP region, and high written proficiency is needed to accurately interpret and apply technical documentation relevant to ongoing projects.
• Strategic thinker with basic data analytics knowledge and understanding of digital marketing products.

Preferred Qualification(s):

• MBA or advanced degree.
• Previous experience in Product Marketing (optional).
• Strong analytical and strategic perspective on digital advertising products.
• Ability to simplify complex concepts for diverse stakeholders.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

The role is intended to support and promote higher efficacy of marketing and sales activity in the Middle East region, with a particular focus on product development and promotion. The candidate will support the development of proactive fragrance collections and client briefs, create and deliver impactful product presentations based on trend identification, and will collaborate in the organization of trainings, international exhibitions and special events.

The Product Marketing Support will functionally report to the Product Marketing Manager, and accordingly will be under the direction of the Marketing Dept. at Moellhausen HQ in Italy, while he/she will hierarchically report to the Dubai Office Manager.

Requirements

• 4-5 years previous experience in Marketing or Product Development
• Experience in fragrance evaluation REQUIRED (marketing and organoleptic– is a strong plus)
• BSc in Marketing or equivalent education
• Excellent communication and planning skills
• Excellent in both written and spoken English and Arabic - French is a strong plus.
• Excellent knowledge of Microsoft Office (Excel, Word, Power Point etc.)
• Interest in fragrances and the world of scents.
• Graphic design skills are highly appreciated.

Key responsibilities:

Market Intelligence

• Support the preparation of regional and global product launches;
• Keep track of the market dynamics of all scented product categories, monitoring new product launches and macro trends.
• Tracking Fine Fragrance trendsetter brands' moves in communication, packaging and especially fragrance strategies.
• Monitoring benchmarks and novelties within product categories through market visits.
• Prepare reports and specific market analysis across all scented product categories.
• Using Marketing Intelligence and Consumer Insights tools to understand consumer behaviour and ideate/identify new products' ideas supporting the company goals.

Product Development & Fragrance Expertise

• Collecting, analysing, and reporting information on local, regional, and international market needs – necessary for targeting both existing products and new fragrance creations/projects.
• Provide operational support to all activities of the Product Marketing Team, interacting with R&D, Technical Depts., Regulatory Affairs, Corporate Marketing or Sales Team when needed;
• Preparing marketing materials (creative storytelling, engaging mood boards, presentations…) to support fragrance concepts and collections.
• Collaborate in the organization of trainings, special events and exhibitions;.
• Manage the marketing fragrance library of the Office, to ensure it is always complete and updated.

Clients' Support

• Empower the Sales Team with marketing contents, respecting Moellhausen brand guidelines and tailoring them to specific client needs.
• Identifying clients' "white space" and product gaps, supporting client on segmentation and brand portfolio strategies.
• Working with R&D and Sales to establish the appropriate olfactory directions to win briefs in new market ventures.
• Support the organization of in-house training sessions, to share and ensure the correct understanding, positioning and launch of fragrance collections.
• Manage and interact with suppliers for developing promotional materials and supporting marketing activities.

Team Collaboration

• Providing local support for the implementation of Marketing HQ plans.
• Collecting and routing contacts/information on Marketing and sales opportunities.

Location: Dubai, UAE - National and international travelling will be required

Job Type: Full-time

Application Question(s):

• Do you have experience in fragrance evaluation? (marketing and organoleptic– is a strong plus)

Experience:

• Marketing: 2 years (Preferred)

Language:

• Arabic (Required)

About the Job

We're looking for a Product Marketing Lead to own how we bring our products to market — and how we tell Lean's story to the world.

This role sits at the intersection of Product, Sales, and Strategy. You'll manage a team of PMMs, each mapped to one of our two product verticals (Data and Payments), while personally owning the business-wide messaging - from industry GTM to competitive positioning and investor/regulator narratives.

You'll thrive in this role if you're as comfortable writing a pitch deck as you are working with product managers on a new pricing model.

About Lean

Lean enables companies to seamlessly connect to their users' bank accounts to initiate real-time payments and retrieve their account information. Our products have garnered the trust of leading companies and enabled them to deliver powerful experiences when connected with a user's bank account, allowing users to perform prudent financial planning, get better rates on loans, transfer money to friends, and more, without compromising on privacy or security.

Backed by top-tier global investors including General Catalyst, Sequoia and Shorooq, and having recently raised $67.5M in Series B funding, we're building the rails for Open Finance in MENA. We're trusted by 250+ clients across the UAE and Saudi Arabia — including the likes of Binance, Etisalat Group, Careem, Sarwa, and many more - making it the region's most valuable Open Banking platform.

Joining Lean means working on impactful problems, shaping the future of finance in the region, and being part of a fast-growing team that's setting the standard for open banking in MENA.

Responsibilities

• Vertical Product Marketing (team management)
• Oversee PMMs mapped to Data, Payments & Payment Ops products
• Guide their work on segmentation, messaging, pricing, and GTM planning
• Ensure high-quality product content, collateral, and enablement materials
• Strategic Business Marketing
• Oversees overall value proposition for the company across products and markets
• Crafts and maintains Lean's full suite pitch decks for regulators, investors, and large clients
• Leads industry-specific messaging (industry decks, use case narratives)
• Maintains the competitor matrix per market (UAE vs. KSA)
• Maintains the industry matrix (mapping of industries to primary/secondary use cases)
• Supports pricing strategy at the company level, especially for bundles and enterprise offers
• Go-To-Market & Enablement
• Lead GTM planning for new product launches across both markets
• Partner with Sales and Customer Success to drive product adoption and expansion
• Develop sales tools (battle cards, one-pagers, case studies) that drive conversion and retention

What We're Looking For

• 5+ years of experience in B2B Product Marketing, ideally in SaaS, APIs, or fintech
• Strong grasp of usage-based pricing models, segmentation, and value-based messaging
• Experience working in (or marketing to) highly regulated or competitive industries
• Excellent written communication and storytelling skills — you can turn complex into clear
• Track record of partnering with Product, Sales, and Leadership to drive GTM success
• Experience managing or mentoring junior PMMs is a big plus
• Experience marketing API- first products
• Familiarity with Open Banking, financial data, or embedded finance