44 Brand Management jobs in Dubai

Drive our product marketing efforts forward as a seasoned professional.

1. Develop and execute comprehensive go-to-market strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
2. Prioritize features that will best meet user needs and marketing goals in collaboration with the product development team.
3. Craft clear, compelling messaging for different customer segments by understanding product features and capabilities.
4. Create assets including one-pagers, web copy, email sequences, and case studies through collaboration with content, demand generation, and product teams.
5. Manage cross-functional teams to ensure timely delivery of launch activities such as content creation, PR outreach, influencer marketing, and email marketing.
6. Amplify community engagement by working with KOLs and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
7. Define KPIs for GTM success and refine strategies based on performance insights.

• 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.
• A proven track record of launching products and driving adoption through hands-on marketing efforts.
• A deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem, along with experience with competitive analysis, market research, and crafting GTM strategies.
• The ability to work cross-functionally in a standalone role while collaborating with a diverse, global team, comfortable in a startup environment where priorities shift and speed is key.
• Exceptional communication and storytelling skills, with both technical and creative expertise.

• Referrals can increase your chances of interviewing at CoinMarketCap.
• Get notified about new Senior Product Marketing Manager jobs in Dubai, United Arab Emirates.

Join to apply for the Product Marketing Engineer - Power Distribution role at Eaton .

Eaton has been a key player in the Middle East for 40 years. The Product Marketing Engineer Power Distribution is responsible for life cycle management of Eaton's all LV products and assists the sales organization in a country with execution of channel marketing activities targeting Tier1 and Tier2 partners in the Middle East sales organization. The individual is part of a wider Middle East marketing organization and collaborates with other marketing team members and sales teams to define target markets, participate in local business and go-to-market strategies, and execute marketing plans to support long-term business strategies and annual profit goals. The go-to person in the supported local sales organizations, you translate technical features into commercial messaging and communicate within the wider Eaton Middle East Product Marketing community.

• Manage the supported product portfolio through the entire life cycle and contribute to the successful sales of the products to the defined target markets in the supported countries
• Selection of products fitting the need of the defined target markets
• Market gap & product fit analysis
• Competitive analysis and price positioning of supported product ranges versus competitors
• Ensure product margins and profitability, support with specific price requirements
• High involvement in market intelligence projects for the relevant products in cooperation with the Market intelligence and ME pricing
• Develop and execute an action plan in cooperation with the local sales team to grow product sales (target specific customers, markets, channel, value prop)
• Provide intimate VoC and regulatory insight to Business Units to support new product development
• Content validation and creation in cooperation with marcom (web content including marketing collaterals, videos, web content, emails, social media etc)
• Prepare for and participate in customer & channel events (key-note speeches, presentations & technical product support)
• Sales and partner enablement: validation, creation and delivery of technical trainings to sales teams, partners and customers
• Support specific projects or negotiations together with the sales team (to improve win-rate etc)
• Technical expertise in supported products
• Regular internal communication on the supported products

• Bachelor's degree (Electrical/Mechanical Engineering)
• 3+ years' of related work experience

• Good understanding of electrical products and technologies
• Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing
• Marketing skills: knowledge and experience in demand generation, digital marketing, project management etc. is an advantage
• Presentation skills: the ability to be persuasive in front of customers, partners, industry influencers, competitors, policymakers
• Fluent in English, Arabic is a plus
• Experience in working with cross functional teams in a dynamic environment
• Experience of working within a matrix organization
• Translation of technical features into commercial messaging
• Experience in working in a comparable marketing / product management role
• Relevant industry/sector experience in the Gulf Region is a must

• Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry
• Commitment to Inclusion & Diversity and Sustainability
• Annual mentoring program, Eaton University, a reward, and recognition system
• Ongoing Learning and Career Development Opportunities in a global company
• Strong, agile and diverse team locally and globally
• Strong processes and state-of-the-art systems and tools
• Structured employee development processes, open feedback culture with development plans
• Detailed induction support and well-structured onboarding
• Balance your work and life with a hybrid worktime model

Dubai is a vibrant, cosmopolitan city known for its modern architecture, luxurious lifestyle, and rich cultural heritage. Living and working in Dubai offers an exceptional quality of life with world-class amenities, a safe environment, and a thriving expatriate community. Experience a dynamic blend of work and leisure in one of the world's most exciting cities.

Ready to make a difference? Join Eaton's Dubai Team and be part of a company shaping the future of sustainable manufacturing and power management

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.

Referrals increase your chances of interviewing at Eaton by 2x

Get notified about new Product Marketing Engineer jobs in Dubai, Dubai, United Arab Emirates.

Equal Employment Opportunity statements, company information, and related notices retained as provided by the original content.

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Description

The Product Marketing Manager is a key role responsible for developing and executing marketing strategies to promote products and ensure they meet customer needs. This position involves working closely with cross-functional teams, including product development, sales, and customer support, to align marketing efforts with business goals. The Product Marketing Manager is pivotal in defining the market positioning, messaging, and communication of the product, while also driving demand and engagement. They play a vital role in understanding market trends, competitor activities, and customer feedback to shape the product's future and ensure its success in the market. An ideal candidate for this role possesses strong analytical skills, creativity, and excellent communication abilities.

• Develop and implement comprehensive product marketing strategies to meet objectives.
• Create compelling marketing messages and value propositions for product promotion.
• Conduct detailed market research and competitor analysis to inform product positioning.
• Collaborate with product development teams to ensure alignment on marketing strategies.
• Coordinate with sales teams to design and implement effective sales enablement tools.
• Monitor and analyze market trends to adjust marketing strategies accordingly.
• Manage budget allocations and ensure cost-effectiveness in marketing activities.
• Develop go-to-market plans and oversee product launches and promotions.
• Engage with customers to gather feedback and insights for product improvement.
• Create and deliver high-quality presentations and marketing materials to stakeholders.
• Analyze performance metrics and report on the effectiveness of marketing campaigns.
• Foster relationships with key partners and influencers in the industry.

• Bachelor's degree in Marketing, Business, or a related discipline is required.
• Minimum of 5 years of experience in product marketing or a similar role.
• Strong understanding of marketing strategies and market analysis techniques.
• Excellent verbal and written communication skills are essential.
• Proven project management skills and the ability to handle multiple projects.
• Ability to work collaboratively with cross-functional teams and stakeholders.
• Strong analytical skills with the capability to interpret complex data sets.

Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at

We are seeking a Product Marketing Manager with a strong B2C mindset to lead the go-to-market strategy and execution for our apps. You will be responsible for building awareness driving adoption and accelerating growthleveraging a full-funnel marketing approach. Youll work cross-functionally with Product Growth Creative and Data teams to ensure consistent compelling and high-impact marketing across every customer touchpoint.

This role is ideal for someone who is digitally native data-informed and highly experienced in B2C marketing tactics such as paid social content marketing lifecycle communications and performance campaigns .
Key responsibilities:

• Own the go-to-market plan for our B2C app launch from positioning and messaging to campaign execution and performance analysis
  
• Develop and manage full-funnel marketing strategies from awareness to retentionacross paid owned and earned channels
  
• Collaborate closely with Product and UX teams to influence feature positioning onboarding experience and in-app engagement strategies
  
• Lead paid media campaigns (especially paid social and display) working with internal teams or agency partners to optimize performance
  
• Build and manage an ongoing content marketing strategy in-app communications
• Use customer insights and analytics to continuously refine audience targeting creative messaging and channel mix
  
• Partner with creative teams to brief develop and iterate on campaign assets that resonate with target users
  
• Track and report KPIs related to acquisition conversion and retention and drive continuous improvement through testing and iteration

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

Basic Qualifications
5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters MBA JD MD) or 0 years of work experience with a PhD
Preferred Qualifications

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters MBA JD MD) or up to 3 years of relevant experience with a PhD
• 7 years of experience in B2C product or growth marketing ideally within a startup consumer app or digital-first environment
• Demonstrated success in launching and scaling mobile apps or digital consumer product
• Strong knowledge of full-funnel marketing strategies and the ability to connect brand messaging with performance goals
  
• Practical experience in paid social content marketing CRM or lifecycle campaigns and SEO
  
• Solid understanding of digital channels mobile user behavior and user acquisition best practices
  
• Data-driven approach with strong analytical skills and a test-and-learn mindset
  
• Excellent collaboration skills and ability to work effectively with both technical and creative stakeholders
  
• Preferred: Experience in consumer fintech or other fast-paced B2C sectors

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time

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We are seeking a skilled Product Marketing Coordinator to support various marketing and business activities across the region.

This role will assist in coordinating product launches, pricing strategies, market research, reporting, and planning efforts to ensure smooth execution of business strategies.

Remote OK | San Francisco Bay Area | New York City Area | United Arab Emirates

At Sentient, we’re pioneering the decentralized artificial general intelligence (AGI) frontier, breaking free from the constraints of centralized AI models. Our cutting-edge platform is designed to democratize AI development, empowering communities to collaboratively train and control AI models in a truly open and accessible ecosystem.

Fueled by our expertise in distributed systems, cryptography, and AI, we’re building a game-changing environment that fosters open-source development and ensures fair value distribution. Say goodbye to the monopolies of the past – Sentient’s decentralized network promotes model composability and adherence to our foundational principles of transparency, trust, and inclusivity.

Imagine being part of a team that’s shaping the future of AGI, where innovation knows no boundaries, and the collective intelligence of global communities drives progress. Join us on this exhilarating journey as we redefine the AI landscape, unleashing the full potential of trustless, decentralized AGI.

Sentient is backed by leading Silicon Valley venture capital firms including Founders’ Fund and founded by top AI academics and protocol founders.

• Take charge of one or more Sentient products, driving them to achieve product-market fit.
• Craft and implement end-to-end go-to-market strategies, including market research, product positioning, and strategic planning.
• Establish and manage the product marketing calendar, coordinating timely marketing activities.
• Generate comprehensive campaign briefs for each product launch, addressing different audience levels.
• Identify and delineate target audiences, personas, and market segments for marketing strategies.
• Oversee the full cycle of campaign launches, working in tandem with the Product Marketing Management (PMM) team.
• Produce engaging content, messages, and outlines for various communication platforms.
• Track and report on critical product performance metrics to internal stakeholders.
• Stay updated with industry trends to introduce fresh and innovative ideas into marketing discussions.

• Over 4 years of product marketing experience, with a preference for backgrounds in SaaS, consumer verticals, and/or the Web3 space.
• In-depth understanding of and experience with blockchain, AI, Web3 technologies, and decentralized applications (Dapps).
• Expertise in AI technology and its market applications.
• Demonstrated ability in establishing clear product positioning, messaging, target market analysis, and go-to-market strategies.
• Proven track record of creating and implementing comprehensive product marketing plans.
• Fluent in English, with exceptional communication skills for cross-team collaboration.
• Proficient in data analytics tools like Google Analytics and Firebase to guide data-driven decisions.
• Ability to solve problems independently and experience in startup environments and remote, distributed teams.
• Continuous learning mindset with a keen interest in industry trends and innovations.
• Computer science/engineering/science background with a deep understanding of blockchain protocol and AI technologies.

• Remote-first work environment with a global and diverse team.
• Competitive salary and token package.
• Opportunity to work on cutting-edge technology in AI and blockchain, with a team of experts from top-tier institutions.

Interested in this job? Let the hiring team at Sentient contact you! Click I’m interested and enter your Linkedin profile and preferred contact information.

Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a leading crypto exchange.

Your work will contribute to the growth and adoption of decentralized technology. You will drive acquisition, engagement, and retention in a key growth market through strategic partnerships, content initiatives, and direct community engagement.

• Develop and execute GTM campaigns for CeFi and Web3 products across EEA, ensuring launches are localized, compliant, and resonate with retail and institutional users.
• Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
• Adapt global product narratives and positioning for Europe, aligning with market behaviors, regulations, and cultural nuances.
• Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
• Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
• Collaborate closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
• Analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.

• A minimum of 10 years of product marketing experience, particularly in consumer tech, fintech, or the crypto industry.
• A deep understanding of financial markets and digital marketing, along with experience in community building.