7 Brand Management jobs in Dubai

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.

About the team:

The Senior Product Marketing Manager sits within the Global Product Marketing team, which is responsible for bringing OKX’s product story to market. This role directly impacts business growth in Europe by driving community-led expansion, regional product storytelling, and localized marketing execution.

You will collaborate closely with Product, Business, Customer Support, Regional General Managers, and fellow Marketing teams to ensure global messaging is effectively adapted for European audiences. Your focus will be on growing OKX’s community engagement in key EEA markets, amplifying our product narratives, and positioning OKX as the leading crypto platform in the region. Through strategic partnerships, content initiatives, and direct community engagement, you will drive acquisition, engagement, and retention in one of OKX’s most important growth markets.

• Build and run GTM campaigns for CeFi and Web3 products across EEA, ensuring launches are localized, compliant, and resonate with retail and institutional users.
• Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
• Adapt global product narratives and positioning for Europe, aligning with market behaviors, regulations, and cultural nuances.
• Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
• Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
• Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
• Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
• Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.

• At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
• Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
• Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
• Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
• Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
• Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
• Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• More that we love to tell you along the process!

Responsibilities

• Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long-term objectives and develop go-to-market strategies for performance and branding clients.
• Collaborate with Product Management, HQ, and sales teams to build customer-centric solutions for our advertisers in the region.
• Develop best practices through the lens of clients to drive business outcomes for our clients.
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.

• Bachelor's degree or above, or equivalent practical experience.
• 5+ years of experience in advertising technology products with a commercial mindset and track record of delivering results.
• Ability to prioritize, multi-task, and work independently.
• High oral fluency in Arabic and Turkish is required to communicate directly with business partners across the METAP region, and high written proficiency is needed to accurately interpret and apply technical documentation relevant to ongoing projects.
• Strategic thinker with basic data analytics knowledge and understanding of digital marketing products.
• Preferred Qualification(s): MBA or advanced degree. | Previous experience in Product Marketing (optional). | Strong analytical and strategic perspective on digital advertising products. | Ability to simplify complex concepts for diverse stakeholders.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Internship opens for Brand Strategy Intern in Dubai office.

Are you a recent graduate in Marketing & Advertising or a branding enthusiast looking to gain hands-on experience working with real-world brands?

Do you have a passion for ideas and knowledge of the professional brand world? Did you learn the theories but are looking for a platform to apply them?

We are looking for marketing and branding enthusiasts who are ready to work hard to build brands for the future.

Send your profile to .

This is a non-paid internship for a minimum of 3 months; it can be converted to a full-time job based on performance review.

About the team: The Product Strategy and Operations (PSO) team’s mission is to lead the change & be the driving force to turn product to market success. We do this by focusing on helping build great products, driving GTM strategy for our ever‑evolving ads product and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.

What we’re looking for – As part of the PSO team, we are looking for a product marketing professional with a background in media to lead the go‑to‑market for performance marketing in METAP for our gaming vertical. The role involves close collaboration with both in‑market sales and headquarters product teams in a high‑growth environment. Abilities to self‑motivate, prioritise and influence partners are key skills. Ideal candidates should have experience working with digital advertising products and also be familiar with eCommerce, retail, CPG and/or other related industries.

• Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long‑term objectives and develop go‑to‑market strategies for gaming clients.
• Collaborate with Product Management, HQ, and sales teams to build customer‑centric solutions for our advertisers in the region.
• Develop best practices through the lens of clients to drive business outcomes for our clients.
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.

• Bachelor’s degree or equivalent practical experience; MBA preferred.
• 5+ years of experience in advertising technology products with a strong commercial mindset and proven performance track record.
• Experience or strong understanding of the gaming industry, including in‑app advertising and in‑app purchase business models.
• Strategic thinker with basic data analytics skills to derive insights and inform decisions.
• High oral fluency in Arabic or Turkish is preferred to communicate directly with business partners, external clients, and agencies across the METAP region.

• Proven ability to influence and collaborate with cross‑functional teams.
• Strong analytical and strategic perspective on digital marketing and advertising technology products.
• Demonstrated ability to deliver against ambitious performance goals and showcase brand value.
• Previous Product Marketing experience is not required but would be an advantage.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.