88 Brand Management jobs in Dubai

The B2B Marketing Director will oversee marketing activities and drive strategic partnerships in the CEMEA region. This role is responsible for developing and executing regional marketing strategies to achieve business goals.

Key Responsibilities:

• Develop and implement field marketing plans across all audiences priority markets.
• Collaborate with senior leaders to align marketing programs with business objectives.
• Execute strategic marketing execution plans by leveraging global strategies and content.
• Drive B2B comarketing engagements with clients to stimulate demand among merchant clients.
• Manage activation for key regional events supporting pre-event, during-event, and post-event promotion of Visa Direct.
• Localize regional marketing and sales content to support client engagements.

Key Internal Partners:

• Regional Marketing Lead
• Global and Regional/Local Sales and Relationship Leads
• Global and Regional Product Teams
• Global Regional and Country-based Marketing Teams
• Corporate Communications
• Analytics and Research Teams
• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications:

Bachelor's degree required/MBA preferred

• 10 years of progressively responsible business experience with a majority in communications or marketing roles that involved B2B campaign strategy planning and execution.
• Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness drive and appropriate urgency.
• Audience-focused mindset with a demonstrated track record of discovering key insights.
• Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact.
• A great team member who adds energy ideas and fun to our team and corporate culture.
• Strong planning organizational and problem-solving skills.
• Solid financial and analytical acumen with a strong ROI orientation.
• Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world.

Additional Information:

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status.

Remote Work:

No

Employment Type:

Full-time

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Location: This role will be based remotely in the EMEA region

Why You'll Love This Role

You will own the IoT GTM strategy: Developing and executing marketing plans that drive awareness and adoption of Canonical's IoT solutions.

You will tell compelling stories: Crafting clear, technical, and business-oriented messaging that resonates with developers, engineers, and decision-makers in the IoT space.

You will work at the cutting edge: Helping enterprises modernize their IoT devices, from industrial automation to automotive, robotics, medical, and consumer electronics.

You will collaborate with the best: Partnering with product, sales, regional marketing, communication, and alliances teams to position Canonical's IoT solutions for growth.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of IoT products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

What Canonical Offers:

Your base pay will depend on various factors including your geographical location, level of experience, knowledge, and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

• Fully remote working environment - we've been working remotely since 2004
• Personal learning and development budget of 2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at sprints
• Priority Pass for travel and travel upgrades for long haul company events

Join to apply for the Specialist, Product Marketing & Campaign Partnership role at Dicetek LLC .

• Bachelor's degree in marketing, event management
• 3+ years of relevant experience for fintech, payments, wallets, tech products, and banking from B2C & B2B perspective
• Experience in event, visual merchandising, brand management, digital marketing, CRM, PR, and field activations
• Strong problem-solving skills
• Presentation and written communication
• Team player
• Cross-functional collaboration

• Not Applicable

• Contract

• Marketing and Sales
• Industry: IT Services and IT Consulting

We are seeking a skilled Product Marketing Coordinator to support various marketing and business activities across the region.

This role will assist in coordinating product launches, pricing strategies, market research, reporting, and planning efforts to ensure smooth execution of business strategies.

Were looking for a strategic Product Marketing Manager to drive adoption activation and business impact from product launches. Youll work crossfunctionally with Product Data and Revenue teams to connect product capabilities with customer needsensuring features are not just built but fully adopted and impactful. Your work will directly influence key product success metrics like activation engagement and expansion.

Key Responsibilities:

Research & Opportunity Sizing

• Uncover adoption blockers and usage opportunities through market research customer conversations and product data.
• Collaborate with Revenue teams to gather insights and identify customer pain points and success patterns.
• Map findings to potential business outcomes and shape product discovery efforts to ensure strong market fit and commercial impact.

Influence During Design & Development

• Serve as the voice of the customer and commercial teams during product development.
• Ensure product teams are aligned on the potential business impact of each feature or release.
• Shape positioning and value propositions early to prepare for impactful enablement and customerfacing narratives.

GotoMarket (GTM)

• Develop and execute GTM strategies for feature launches to ensure alignment with business objectives.
• Create and maintain targeted enablement for internal teams to drive usage and support expansion conversations.
• Track success through adoption metrics engagement KPIs and customer outcomesand iterate based on what works.

Pillars for success:

• Customer focus: Deep understanding of customer needs and pain points and the ability to translate them into actionable insights.
• Business Impact Orientation: A clear focus on outcomesdriving measurable value for the company through improved usage engagement and retention.
• Collaboration: Strong relationshipbuilding skills to work seamlessly across teams and functions.
• DataDriven: Use analytics and data insights to guide decisionmaking and measure success.
• Operational Discipline: Skilled in managing multiple workstreams aligning timelines and delivering with consistency and clarity.
• Strategic Communication: Ability to craft sharp clear messaging for both internal and external audiences.

Qualifications :

• 5 years of experience in Product Marketing Growth or Lifecycle Marketing ideally in a B2B SaaS context.
• Demonstrated success in driving feature or product adoption activation and usagebeyond just product launches.
• Strong understanding of user research methods experimentation and behavioral data analysis.
• Handson experience with tools such as Amplitude Mixpanel Hotjar UserTesting and survey platforms like Typeform or Qualtrics.
• Familiar with working in agile environments using collaboration tools like Jira and Confluence.
• Excellent verbal and written communication skills.
• Comfortable working independently in a fastpaced crossfunctional environment.

Additional Information :

What we Offer:

• Working in a fun & international environment surrounded by a dedicated team.
• Being part of a fastgrowing scaleup environment where you can make an impact from day one.
• Free meditation and personal therapy sessions through our esteemed partners like Calm and Openup
• Career framework and growth coaching.
• Develop yourself in the direction you love most. Due to our fast growth many new opportunities are unfolding quickly
• Hybrid working policy. (Ask us about the locationspecific policies)
• Monthly dinners
• Interchangeable Public Holiday Policy

Who are we
Easygenerator does more than providing the awardwinning elearning authoring tool. This is not your average SaaS company. We revolutionized the industry by challenging the status quo and making knowledge sharing easy like never before. Were not just building a product; were sculpting the future of learning.

As the inventor of Employee Generated Learning Easygenerator is a place to explore possibilities obliterate boundaries and truly follow your passion.We Challenge we Own we Deliver and We Experiment to constantly improve our product to become the global category leader and aim for hyperrevenue growth each year.

Easygenerator is a growth company that looks for team members to grow with it. We offer a work environment with a diverse and inclusive culture and an electric atmosphere for professional development. No matter the location or the role every EG employee shares one vision: To make knowledge sharing easy for everyone in the world.

If youre ready to be a key player in the sales evolution of learning Easygenerator is the ultimate destination. Propel your sales career make an impact and join us in making knowledge sharing effortlessly accessible for everyone worldwide

Our stance on diversity & inclusion
Easygenerator is an international company where people with diverse backgrounds are welcomed.Our diversity empowers us to innovate build deeper connections and help all of us become better. It is in our DNA to base professional decisions on someones performance and behaviour. Therefore each employee is in control of their own growth. Qualified applicants will receive consideration without regard to race colour religion sex national origin age sexual orientation gender identity gender expression veteran status or disability.

Remote Work :

No

Employment Type :

Fulltime

ABOUT GROUP-IB:

Founded in 2003 and headquartered in Singapore, Group-IB is a leading creator of cybersecurity

technologies to investigate, prevent, and fight digital crime. Combating cybercrime is in the company's DNA, shaping its technological capabilities to defend businesses, and citizens, and support law enforcement operations.

Group-IB's Digital Crime Resistance Centers (DCRCs) are located in the Middle East, Europe, Central Asia, and Asia-Pacific to help critically analyze and promptly mitigate regional and country-specific threats. These mission-critical units help Group-IB strengthen its contribution to global cybercrime prevention and continually expand its threat-hunting capabilities.

Each of us can help make the world a safer place. Join us

ABOUT THE ROLE:

As a Product Marketing Manager at Group-IB, you will be a key player in driving the market success of our unified cybersecurity services. You'll translate complex technical capabilities into compelling customer-centric value propositions, enabling our sales teams and engaging our target audiences.

YOUR MISSION:

You will be responsible for executing key global GTM activities and accountable for ensuring their strategic alignment and success within a structured framework.

Market Insights:

• Conduct competitive analysis and market trend analysis to identify key opportunities.
• Synthesize market insights into actionable recommendations for Product Management.
• Collaborate with Product Management on customer research and product performance analysis.
• Maintain and present validated research documentation and strategic insights to leadership.

GTM Strategy & Planning:

• Develop impactful product propositions with validated hypotheses in collaboration with Product Management and align on business models and product roadmap.
• Define central product messaging, buyer personas, and content journey mapping to guide GTM efforts.
• Establish, maintain, and align marketing and sales channel strategies to drive demand.
• Own the creation and approval process of the GTM strategy & plan, ensuring alignment with Marketing & Sales leadership.

GTM Execution & Enablement:

• Develop sales enablement materials, including commercial decks and training content.
• Lead the creation of marketing assets (campaigns, data sheets, case studies, white papers).
• Organize and execute sales training sessions in collaboration with Product and Partner Marketing.
• Govern the overall execution of GTM launch activities, ensuring alignment with leadership and go/no-go decision-making.

Product Launch & Performance Review:

• Conduct sales briefings, support media briefings, and lead industry analyst briefings pre- and post-launch.
• Oversee and optimize the marketing launch plan, ensuring it meets business objectives.
• Collect post-launch feedback and adjust GTM strategies accordingly.
• Track and analyze performance metrics (campaign effectiveness, sales enablement impact) to drive improvements.

Scaling & Advocacy:

• Oversee the thought leadership strategy, including speaking engagements and content development.
• Support customer advocacy programs to generate testimonials and case studies.
• Work with Marketing to refine campaign strategies based on performance analytics.
• Ensure ongoing optimization of GTM execution, continuously improving messaging, channels, and sales support.

WHAT SUCCESS LOOKS LIKE:

• Previous 3 years of experience in product marketing, ideally within the cybersecurity industry or a related B2B technology sector.
• Product understanding, familiarity with concepts related to cybersecurity services, or broader cybersecurity domains.
• Exceptional written and verbal communication skills, with a proven ability to craft compelling narratives and present complex information clearly.
• Ability to analyze market data, identify trends, and contribute to strategic marketing plans.
• Strong interpersonal skills and a collaborative mindset, comfortable working cross-functionally with product, sales, and marketing teams.
• Solid organizational and project management skills, with the ability to manage multiple priorities and deadlines effectively in a fast-paced environment.
• A keen understanding of customer needs and behaviors in the B2B cybersecurity space.
• Fluent in English (written and spoken) is essential.
• Bachelor's degree in Marketing, Business, Computer Science, or a related field
• Familiarity with marketing automation (e.g., HubSpot), CRM (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
• Experience in demand generation, growth marketing, or digital campaign optimization

OUR WORK ENVIRONMENT & CULTURE:

• At Group-IB, we believe that employee happiness is fundamental to success. We foster a supportive, inclusive, and dynamic workplace where every team member is empowered to grow. Whether you're aiming to deepen your expertise, step into leadership, explore new departments, or take your career abroad, we provide diverse opportunities for professional development.
• Our team is made up of specialists from around the world who bring deep international expertise and thrive on solving complex challenges. You'll be working with cutting-edge technologies recognized globally by Gartner, IDC, and Forrester, and contributing to projects that span across 60 countries alongside 450+ partners and 500+ clients.
• We take pride in our multicultural, values-driven culture—where mutual respect, collaboration, and shared goals unite us across borders. And with Group-IB's continued global growth and financial stability, your career trajectory here can accelerate faster than in most traditional environments.

WHAT DO WE OFFER :

• Impactful Work: The opportunity to work on cutting-edge cybersecurity products that genuinely protect organizations from sophisticated threats.
• Dynamic Environment: Join a rapidly growing global company with a vibrant, international culture
• Comprehensive Health Coverage: Your well-being comes first. We offer health insurance to support you when it matters most.
• Certifications & Continuous Learning: Our team holds over 1,000 globally recognized certifications, including CEH, CISSP, OSCP, and more. Through our incentive program, we cover the cost of professional development, because your growth fuels our innovation.
• Meaningful Challenges & Growth Paths: From soft skills development to advanced technical training, a wide range of internal programs help you expand your skill set, and earn recognition and rewards along the way.
• Entrepreneurial spirit is encouraged: We value initiative. Whether it's launching a tech blog, organizing events, building communities, or starting a sports team. Group-IB is a place where bold ideas are supported and celebrated.

We are seeking a Product Marketing Manager with a strong B2C mindset to lead the go-to-market strategy and execution for our apps. You will be responsible for building awareness driving adoption and accelerating growthleveraging a full-funnel marketing approach. Youll work cross-functionally with Product Growth Creative and Data teams to ensure consistent compelling and high-impact marketing across every customer touchpoint.

This role is ideal for someone who is digitally native data-informed and highly experienced in B2C marketing tactics such as paid social content marketing lifecycle communications and performance campaigns .
Key responsibilities:

• Own the go-to-market plan for our B2C app launch from positioning and messaging to campaign execution and performance analysis
  
• Develop and manage full-funnel marketing strategies from awareness to retentionacross paid owned and earned channels
  
• Collaborate closely with Product and UX teams to influence feature positioning onboarding experience and in-app engagement strategies
  
• Lead paid media campaigns (especially paid social and display) working with internal teams or agency partners to optimize performance
  
• Build and manage an ongoing content marketing strategy in-app communications
• Use customer insights and analytics to continuously refine audience targeting creative messaging and channel mix
  
• Partner with creative teams to brief develop and iterate on campaign assets that resonate with target users
  
• Track and report KPIs related to acquisition conversion and retention and drive continuous improvement through testing and iteration

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

Basic Qualifications
5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters MBA JD MD) or 0 years of work experience with a PhD
Preferred Qualifications

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters MBA JD MD) or up to 3 years of relevant experience with a PhD
• 7 years of experience in B2C product or growth marketing ideally within a startup consumer app or digital-first environment
• Demonstrated success in launching and scaling mobile apps or digital consumer product
• Strong knowledge of full-funnel marketing strategies and the ability to connect brand messaging with performance goals
  
• Practical experience in paid social content marketing CRM or lifecycle campaigns and SEO
  
• Solid understanding of digital channels mobile user behavior and user acquisition best practices
  
• Data-driven approach with strong analytical skills and a test-and-learn mindset
  
• Excellent collaboration skills and ability to work effectively with both technical and creative stakeholders
  
• Preferred: Experience in consumer fintech or other fast-paced B2C sectors

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time

#J-18808-Ljbffr

Congratulations, you have taken the first step towards bagging a career-defining role. Join the team of superheroes that safeguard data wherever it goes.

Seclore protects and controls digital assets to help enterprises prevent data theft and achieve compliance. Permissions and access to digital assets can be granularly assigned and revoked, or dynamically set at the enterprise-level, including when shared with external parties. Asset discovery and automated policy enforcement allow enterprises to adapt to changing security threats and regulatory requirements in real-time and at scale.

You would love our tribe:

If you are a risk-taker, innovator, and fearless problem solver who loves solving challenges of data security, then this is the place for you

Role: Product Marketing Manager

We are seeking a dynamic and strategic Product Marketing Manager to help drive go-to-market efforts, increase product adoption, and shape messaging for innovative data security solutions. This role requires close collaboration with cross-functional teams—product, sales, and marketing—to develop impactful marketing strategies, compelling content, and differentiated positioning. The ideal candidate brings a blend of creativity and analytical thinking, excels at storytelling, and thrives in fast-paced environments. You will be responsible for leading product launches, driving engagement across customer segments and industries, and crafting strategies that fuel growth and market leadership. The best candidates will be self-motivated and highly energetic individuals who can think of multiple solutions for a given problem and help in decision-making while working in a super-agile environment.

• Go-to-Market Strategy & Execution — Work with Field Marketing and Sales to develop and execute go-to-market strategies and programs—including launches, campaigns, and events—that position Seclore as a leader in data-centric security, highlight our differentiation, and ensure campaign success across verticals throughout multiple countries.
• Cross-Functional Collaboration — Collaborate cross-functionally with field marketing, demand generation, sales, customer success, and channel partner to align go-to-market plans, ensure effective product positioning, and drive awareness through inbound and outbound programs (webinars, events, etc).
• Product Messaging and Positioning — Develop clear, compelling messaging and sales enablement materials that translate product capabilities into impactful narratives, empowering marketing, sales, and channel teams to effectively communicate the value of Seclore's solutions across verticals and use cases.
• Content Creation — Create high-impact, easy-to-understand marketing content—including datasheets, whitepapers, blogs, videos, case studies, and presentations—that supports sales and go-to-market efforts, clearly communicates product value, and engages both customers and channel partners.
• Sales and Channel Enablement — Deliver training, tools, and content that communicate product value, engage customers throughout their journey, and drive success across industries—empowering sales teams and channel partners to convert prospects into customers and make customers successful.
• Thought Leadership & Evangelism — Act as a thought leader by creating strategic content and representing Seclore at industry conferences, panels, webinars, and customer events to elevate our brand and help companies understand the value of data-centric security.
• Customer Engagement & Advocacy — Collect and analyze customer feedback, competitive intelligence, and marketing trends to inform messaging, roadmap priorities, and pricing decisions.
• Product Knowledge and Evangelism — Develop a functional understanding of Seclore's product and incorporate it as relevant into marketing collateral and tools for Sales and channel partners.

• Communication & Storytelling — Exceptional written and verbal communicator with strong storytelling skills; adept at simplifying complex concepts, influencing stakeholders, and delivering clear, compelling content and presentations across functions and external audiences.
• Cross-Functional Collaboration & Influence — Ability to work cross-functionally and collaborate effectively with diverse teams across marketing, sales, product as well as channel partners and can influence without authority; Strong organizational skills to deliver results in fast-paced, dynamic environment.
• Analytical & Strategic Thinking — Excels at analyzing complex data from many sources to create a strategy, and deliver actionable insights through critical thinking, precision, and a results-driven approach.
• Go-to-Market Understanding — Strong market and customer perspective to drive engagement as well as help Sales and channel partners generate pipeline.
• Technical & Customer Value Acumen — Technical- and business-value understanding of prevailing and emerging data technologies, on-premises and in the cloud
• Presentation & Public Engagement — Creative presenter with experience delivering engaging presentations across diverse settings, including internal teams, customer briefings, and industry conferences, effectively communicating ideas and driving audience interest.
• Personal Attributes & Work Ethic — Self-starter with a growth mindset, known for adaptability, resilience, and driving clarity from ambiguity; excels at managing multiple projects independently and collaboratively to enhance team and product effectiveness.
• Passion & Continuous Learning — Interested in helping companies keep their data secure as well as a commitment to continuous learning and professional growth throughout their career.
• Other requirements — Bachelor's degree required; Full professional proficiency in Arabic and English

Why Seclorites are Entrepreneurs, not Employees: We value and support initiative and calculated risk; we solve problems with a tech-agnostic mindset and work with the smartest minds in the business. We are thriving, not just surviving; Seclore offers an open, supportive culture that helps our team thrive.

Excited to be the next Entrepreneur? Apply today. We will help you build what you need.

Let's build the future of data security at Seclore together.

Join to apply for the Product Marketing Manager - Building Automation role at ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to:

EL Product Marketing Manager

Implementing product marketing strategies in line with global product strategy in assigned area to meet business objectives.

Implementing marketing activities and supports Sales organization in driving sales and services for their respective products.

In this role, you'll help run what runs the world, by taking on meaningful work that drives real impact.

• Work model: onsite
• Implements the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieves product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focuses on the achievement of orders and drives continuous improvement in the Net Promoter Score (NPS).
• Executes an annual marketing plan in collaboration with relevant division and/or product groups.
• Develops business plans focused on driving business development for a defined market. Coordinates market analyses with the Sales team and defines appropriate forecasts and plans related to product marketing.
• Evaluates and shares customer research, market conditions, and competitor data. Oversees the sales execution for assigned products by providing relevant materials and guidance to the Sales team(s).
• Drives sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

• Professional Qualification in Electrical Engineering
• At least 6 years of past experience in the specific field of application or similar fields (i.e. commissioning)
• Attitude to interpersonal relationships
• Good relation skill, Team working, Problem solving, English language knowledge

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

ABB provides competitive benefits, ask us

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.

Run What Runs the World.

We value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe.