1 109 Brand Manager jobs in the United Arab Emirates

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Role Overview

We are looking for an exceptional Marcomms & Brand Manager to lead brand-building and campaign execution for one of the boldest new digital telco brands launching in the MENA region. This is a high-impact B2C-facing role, reporting to the Head of Marketing, with end-to-end ownership of campaign strategy, execution, and local relevance.

The ideal candidate combines creative instinct with operational excellence, has deep experience in launching and scaling consumer brands in digital-first environments, and is passionate about crafting bold, culturally resonant stories that break through the noise.

What You ll Be Doing:

• Own brand campaign planning & execution: Lead the development and delivery of integrated brand campaigns, from big-idea development to in-market execution (including content and activations) that uphold a consistent, bold brand identity across all customer touchpoints
• Drive full-funnel marketing initiatives: Plan and execute high-performance campaigns across paid, owned, and earned channels (digital, social, ATL, etc.), driving awareness, engagement, and conversion
• Manage end-to-end campaign development: Oversee the full campaign lifecycle, from concept and briefing to asset development, deployment, and wrap-up, ensuring 100% on-time delivery, effective coordination, and post-launch performance analysis
• Manage agency & creative ecosystem: Work in close partnership with external agencies, freelance creatives, and internal design teams to prepare and deliver high-quality brand materials and content aligned to the overarching marketing strategy
• Ensure brand & content quality control: Oversee the quality of work delivered by designers and copywriters, ensuring all creative outputs adhere to brand guidelines, tone of voice, and campaign objectives
• Drive performance-driven brand campaigns: Continuously assess, measure, and report on campaign effectiveness; leverage insights to refine messaging, optimize performance, and implement improvements that drive stronger engagement and conversion
• Deliver a rolling calendar of marketing activities: Develop and manage a marketing activity calendar that supports ongoing GTM rollouts, offers, and experimentation in line with business and commercial priorities
• Support product & offer positioning: Translate product and commercial propositions into marketing narratives and visuals that resonate with target customers, ensuring sharp positioning and relevance
• Bridging strategy & execution: Ensure alignment with cross-functional stakeholders between business goals and campaign execution, balancing long-term brand building with shorter-term commercial wins
• Manage country marketing execution teams: Build and lead a lean and nimble marketing team while working closely with regional teams across creative, media, and analytics to adapt assets and strategies for local market resonance

Who You Are:

• 10+ years of experience in brand marketing, campaign execution, or communications, ideally in fast-paced, consumer-facing (B2C) digital environments, e.g., telco, e-commerce, tech, fintech, lifestyle
• Proven track record of building and launching brands (zero-to-one experience) or leading high-impact campaigns in culturally diverse, digitally savvy markets
• Strong portfolio of integrated brand campaigns across digital, social, ATL, and content that have driven measurable growth or cultural relevance
• Hands-on experience managing agencies, designers, copywriters, and cross-functional stakeholders to deliver on marketing goals
• Strong understanding of local consumer insights and how to translate them into resonant creative brand and communications strategies
• Excellent project management skills; demonstrated strong ability to juggle multiple priorities, timelines, and collaborators with clarity and speed
• Startup mindset: agile, hands-on, adaptable, and comfortable operating in ambiguity
• Experience in the MENA region is strongly preferred

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.

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Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker’s, Grind, Somewhere, Public, Soil, Shalwa and Kumo.

We are presently seeking to hire a highly qualified Brand Manager to lead the development and execution of brand strategies and marketing initiatives. The ideal candidate will have proven experience in the hospitality industry, a deep understanding of market trends, and a passion for creating memorable brand experiences. If you're a visionary thinker with excellent project management skills, apply now to drive brand growth and market presence in a collaborative and fast-paced environment.

Key Responsibilities:

• Develop and execute brand-specific overarching strategies aligned with overall company objectives.
• Ensure seamless integration of brand strategies with other marketing efforts.
• Collaborate with cross-functional teams to drive brand growth and market presence.
• Plan and execute innovative campaigns that resonate with the target audience.
• Oversee the coordination of brand-related activities across different channels and platforms.
• Oversee the creation of brand-specific marketing materials and brand assets, ensuring strict adherence to the unique brand guidelines for each restaurant and café brand.
• Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.
• Collaborate with internal teams to plan and launch new branches and menu items.
• Manage relationships with influencers to enhance brand visibility.
• Oversee the development of multimedia content, ensuring alignment with brand identity.
• Actively engage in public relations activities and external communication efforts.
• Lead CSR initiatives in alignment with the company's values and community goals.
• Coordinate sponsorships and partnerships that align with the brand's image.
• Manage internal communications to ensure consistent messaging across the organization.
• Oversee brand-specific social media channels and engage with online communities.
• Develop and execute community engagement strategies to strengthen brand loyalty.
• Analyze and report on the performance of brand-related activities.
• Provide strategic insights and recommendations for continuous improvement.
• Plan and execute brand-related events, product launches, and promotional activities for each brand, maximizing brand exposure and engagement, and aligning with the specific goals and themes of each brand.
• Define and track brand-specific key performance indicators (KPIs) to assess the success of branding and communication efforts for each brand, adjusting strategies as needed to address the unique challenges and opportunities of each brand.
• Work closely with the operation, creative, and sales teams to ensure that the brand message is consistently and effectively communicated across all brand-related materials and activities, considering the individual requirements and opportunities of each brand.
• Develop and maintain brand-specific social media strategies, ensuring that each brand effectively leverages online platforms and digital marketing channels.
• Provide regular and ad-hoc reports to the executive team, summarizing the marketing performance for each brand and outlining recommendations for improvement, taking into account the individual goals and challenges of each brand.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus).
• Proven experience of 4 years as a Brand Manager or similar role in the hospitality industry.
• In-depth knowledge of brand development, marketing, and consumer behavior.
• Strong understanding of market trends and competitor activities.
• Excellent project management and organizational skills.
• Exceptional communication and interpersonal abilities.
• Demonstrated success in planning and executing successful marketing campaigns.
• Creative thinker with a keen eye for design and storytelling.
• Proficiency in design and branding software is a plus.

POSITION OBJECTIVE
- The position is responsible for overall brand development and implementation for maximized sales and profit.
- Strategize for brand penetration and positioning within the region to create brand image in the market.

Key Responsibilities

1. Brand Growth and Profitability
   - Maximize sales and profitability of brand stores in line with Company targets.
   - Develop the brand launch strategy in consultation with the Brand General Manager.
   - Control costs within budgetary guidelines for the brand stores.
   - Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.
   - Review feedback from territories on Brand acceptance and customer expectations.
   - Ensure adherence to financial plan in all key areas: sales, markdowns, margin, and average inventory.
   - Create the brand positioning in consultation with the Marketing team and Brand Principal / Brand General Manager.
   - Involve in recruitment and training of team members.
2. Brand Merchandise Planning and Product Selection
   - Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forthcoming events, and replenishment needs.
   - Design the merchandise plan (pricing, promotion, assortment, etc.) with the team for timely availability of stocks at the stores.
   - Determine buying requirements and formulate buying plan and budget.
   - Conduct product selection in coordination with the buying requirements and the product research received.
   - Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance).
3. Brand Image
   - Create brand awareness “Club Apparel”.
   - Coordinate with Retail Operations to collate the feedback on retail and brand operations.
   - Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same.
4. Market and Competition Research
   - Acquire market intelligence through various sources and analyze trends that may impact business.
   - Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required.
   - Map competition prices/products and provide qualitative inputs to business.
   - Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager.
   - Research on the latest trends in products, brands, styles, designs, fits, etc.
5. Projects & Administration
   - Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals.
   - Co-ordinate for new store openings and re-fits with the operations and projects team.
   - Ensure brand outlet locations are in line with the brand strategy and positioning.
   - Ensure adherence to the store opening plan.

The UAE Context

Edenred UAE is a fast growing payroll service provider serving more than 6,000 business and more than 2 million unbanked employees. We service over 10 banks and 35 financial institutions. We offer a unique value proposition for companies to manage their payroll and for employees to receive their salaries and use it in the simplest way offering multiple value added services via our mobile app (money transfer, mobile recharge and card services)

We are a purpose-driven company whose values are the foundation for how we conduct business every day. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom driving the financial inclusion of the unbanked population by offering the best product experience and services.

About the Role

We’re looking for a Brand Manager who brings both strategic vision and technical expertise to branding—someone who understands the science behind perception, decision-making, and identity. You will be data-driven and passionate about creating measurable brand impact, capable of enhancing our branding capabilities and establishing our market authority.

You will elevate the way we communicate our purpose, turning brand into a competitive advantage that is both intellectually robust and emotionally resonant. In a rapidly scaling environment, your work will require a mix of long-term thinking and real-time adaptation.

Position Scope

Here are just a few of the ways you'll make an impact:

• Brand strategy & positioning: Shape and evolve our brand positioning in line with business growth, customer needs, and competitive landscape. Create a clear, differentiated narrative that resonates with our core audiences and supports our purpose-driven mission.
• Brand architecture & governance: Develop and maintain brand guidelines, ensuring visual and verbal consistency across internal and external channels. Act as a brand guardian and educate cross-functional teams to drive coherent execution.
• Messaging, storytelling & content creation: Translate complex value propositions into compelling brand stories, taglines, and messaging frameworks. You will work closely with designers, but will also be hands-on in crafting copy and developing content directly across multiple formats (social, digital, print, etc.).
• Behavioral and cultural insight: Leverage behavioral psychology and cultural research to inform communication strategies and tailor messages to audience segments, improving brand relevance and emotional connection.
• Measurement & brand health: Define and track key brand KPIs (awareness, perception, preference, advocacy), and translate qualitative and quantitative data into actionable insights. Use data to guide prioritization, validate impact, and optimize efforts.
• Campaigns & cross-functional collaboration: Partner with performance marketing, product, and sales to support integrated campaigns that build long-term brand equity while driving short-term results. Be the link between brand vision and tactical execution.
• Market scanning & innovation: Stay ahead of branding trends, shifts in consumer behavior, and category developments. Identify opportunities for brand innovation and lead experiments to test and refine new ideas.

This is a hands-on, high-impact role suited to someone who combines strategic thinking with creative execution—and is eager to build something meaningful from the ground up

Required Skills & Profile

Here are the qualities that will make you a perfect fit:

• 3–5 years of proven experience in brand management, marketing strategy, or related field
• Knowledge of brand theory and behavioral psychology in a business context
• Experience in measuring brand impact, ideally in high-growth or mission-driven organizations
• Strong writing, storytelling, and strategic thinking skills
• A bias for clarity over fluff, strategy over noise
• Familiarity with brand tracking tools, customer insight platforms, or social listening tools
• Comfortable working cross-functionally, translating brand goals into product, service, or comms initiatives
• Bonus: experience in fintech, emerging markets, or purpose-led consumer brands

This is your chance to join a company that's on a mission to change the world and make a real impact on our growth story. Are you ready to step up to the challenge?

We offer a work environment that's as fun as it is challenging, recognized three times as "Best Place to Work".

Key Responsibilities:

• Develop a comprehensive brand strategy aligned with the company's vision
• Maintain brand consistency across communication channels and customer touchpoints
• Oversee impactful branding campaigns to drive awareness
• Ensure all communications comply with local regulatory requirements
• Collaborate with agencies to produce culturally relevant campaigns
• Leverage digital platforms and experiential marketing for strong brand experiences
• Lead and mentor a team of branding professionals

The ideal candidate will have:

• Proven experience in leading branding, corporate communications, activation, and digital campaigns
• Strong management skills in global agency partnerships
• A hands-on approach to leadership
• Deep understanding of cultural landscapes

Key Skills:

• Brand strategy development
• Brand consistency maintenance
• Campaign execution
• Regulatory compliance
• Agencies management
• Digital marketing
• Leadership and mentoring

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker's, Grind, Somewhere, Public, Soil, Shalwa and Kumo.

We are presently seeking to hire a highly qualified Brand Manager to lead the development and execution of brand strategies and marketing initiatives. The ideal candidate will have proven experience in the hospitality industry, a deep understanding of market trends, and a passion for creating memorable brand experiences. If you're a visionary thinker with excellent project management skills, apply now to drive brand growth and market presence in a collaborative and fast-paced environment.

Key Responsibilities:

• Develop and execute brand-specific overarching strategies aligned with overall company objectives.
• Ensure seamless integration of brand strategies with other marketing efforts.
• Collaborate with cross-functional teams to drive brand growth and market presence.
• Plan and execute innovative campaigns that resonate with the target audience.
• Oversee the coordination of brand-related activities across different channels and platforms.
• Oversee the creation of brand-specific marketing materials and brand assets, ensuring strict adherence to the unique brand guidelines for each restaurant and café brand.
• Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.
• Collaborate with internal teams to plan and launch new branches and menu items.
• Manage relationships with influencers to enhance brand visibility.
• Oversee the development of multimedia content, ensuring alignment with brand identity.
• Actively engage in public relations activities and external communication efforts.
• Lead CSR initiatives in alignment with the company's values and community goals.
• Coordinate sponsorships and partnerships that align with the brand's image.
• Manage internal communications to ensure consistent messaging across the organization.
• Oversee brand-specific social media channels and engage with online communities.
• Develop and execute community engagement strategies to strengthen brand loyalty.
• Analyze and report on the performance of brand-related activities.
• Provide strategic insights and recommendations for continuous improvement.
• Plan and execute brand-related events, product launches, and promotional activities for each brand, maximizing brand exposure and engagement, and aligning with the specific goals and themes of each brand.
• Define and track brand-specific key performance indicators (KPIs) to assess the success of branding and communication efforts for each brand, adjusting strategies as needed to address the unique challenges and opportunities of each brand.
• Work closely with the operation, creative, and sales teams to ensure that the brand message is consistently and effectively communicated across all brand-related materials and activities, considering the individual requirements and opportunities of each brand.
• Develop and maintain brand-specific social media strategies, ensuring that each brand effectively leverages online platforms and digital marketing channels.
• Provide regular and ad-hoc reports to the executive team, summarizing the marketing performance for each brand and outlining recommendations for improvement, taking into account the individual goals and challenges of each brand.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus).
• Proven experience of 4 years as a Brand Manager or similar role in the hospitality industry.
• In-depth knowledge of brand development, marketing, and consumer behavior.
• Strong understanding of market trends and competitor activities.
• Excellent project management and organizational skills.
• Exceptional communication and interpersonal abilities.
• Demonstrated success in planning and executing successful marketing campaigns.
• Creative thinker with a keen eye for design and storytelling.
• Proficiency in design and branding software is a plus.

Join to apply for the Brand Manager (Real Estate) role at Qureos

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Join to apply for the Brand Manager (Real Estate) role at Qureos

We are seeking an experienced Marketing Manager with a strong background in property development to lead the planning and execution of marketing strategies across residential, commercial, and mixed-use projects. The ideal candidate will have hands-on experience in branding, project launches, market research, digital campaigns, and stakeholder engagement within the real estate or property sector.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for property developments from pre-launch through post-handover stages.
• Oversee branding and positioning of new developments in coordination with consultants, architects, and internal teams.
• Lead marketing campaigns across digital, print, outdoor media, and event activations, ensuring alignment with sales objectives.
• Conduct market research, competitive analysis, and customer profiling to guide project pricing and targeting strategies.
• Collaborate with the sales team to ensure marketing efforts generate high-quality leads and conversions.
• Manage development of all marketing collateral: brochures, floor plans, 3D renders, and project videos.
• Coordinate sales center designs, mock-up units, and on-site marketing experiences.
• Oversee digital presence (website, social media, SEO/SEM, CRM integration).
• Manage relationships with agencies, media, branding consultants, and PR firms.
• Track KPIs, campaign performance, and ROI; adjust strategies accordingly.
• Plan and execute events: project launches, exhibitions, roadshows, investor presentations.
• Ensure all marketing activities comply with regulations and align with brand guidelines.
  
  

• Bachelor's degree in Marketing, Business, or related field (Master's preferred).
• 10 years of marketing experience, including 5 years in real estate or property development.
• Proven success launching residential, commercial, or mixed-use projects.
• Proficiency in marketing tools, analytics, CRM platforms, and digital channels.
• Strong communication, leadership, and stakeholder management skills. Creative with attention to visual identity and brand standards.
• Familiar with real estate trends, customer expectations, and project life cycles.
  
  

• GCC or MENA property market experience
• Exposure to luxury or high-rise developments
• Coordination with master developers and authorities (e.g., RERA, DLD)

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Technology, Information and Internet

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Dubai, Dubai, United Arab Emirates 20 hours ago

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Role: Brand Manager

Location: Dubai, UAE

We are partnering with a large global retailer who is seeking a Brand Manager to drive sales growth, profitability, and brand excellence. The role requires strong commercial acumen, vendor/landlord negotiations, P&L ownership, and proven experience in sales planning, merchandising, and marketing.

Key Responsibilities:

• Deliver top-line & bottom-line performance through effective business planning.
• Negotiate with vendors & landlords to secure agreements and optimize margins.
• Oversee store operations, sales forecasting, merchandising, and marketing execution.
• Ensure compliance with brand standards, VM, and customer experience excellence.
• Manage inventory, pricing, and promotional activities to maximize profitability.
• Lead, train, and develop a team while driving performance against KPIs.

Requirements

• 3–5 years of work experience in retail/business management
• Proven ability to design and execute end-to-end business plans
• Strong commercial acumen and negotiation skills
• Hands-on expertise in P&L ownership and sales forecasting
• Experience in marketing, branding, and promotional strategies

Bachelor of Business Administration(Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

We are seeking an experienced and dynamic Brand Manager to oversee and represent a portfolio of six premium brands: Moleskine, XDDESIGN, Ocean bottle, Circular & CO, SKROSS, and CROSS. The ideal candidate will have a proven track record in both B2C and B2B brand management and channel strategy. This individual will play a critical role in expanding our brands' presence across various channels, driving distribution growth, and ensuring the brands remain relevant, engaging, and aligned with our strategic goals.

• Lead the strategic development and management of the six brands, ensuring consistent and impactful positioning in the market.
• Drive brand growth by identifying and leveraging new distribution channels, both online and offline.
• Develop and execute channel strategies to expand the brand footprint across various B2B and B2C platforms.
• Engage with internal teams and external stakeholders to maintain and elevate brand presence across key markets.
• Monitor industry trends, competitors, and market demands to continuously push the brand strategy forward.
• Collaborate with sales and marketing teams to design campaigns that enhance brand visibility and market share.
• Maintain relationships with key partners and distributors to ensure strong and sustained brand performance.

• Proven experience in brand management, channel strategy, and expanding brand distribution.
• Strong background in B2B and B2C markets with a deep understanding of both sectors.
• Ability to work cross-functionally and engage with diverse teams.
• Excellent communication and negotiation skills.
• Creative mindset with a results-driven approach.

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• Additional certifications in Brand Management or Digital Marketing are a plus.