966 Brand Manager Positions jobs in the United Arab Emirates

Key Responsibilities:

• Develop a comprehensive brand strategy aligned with the company's vision
• Maintain brand consistency across communication channels and customer touchpoints
• Oversee impactful branding campaigns to drive awareness
• Ensure all communications comply with local regulatory requirements
• Collaborate with agencies to produce culturally relevant campaigns
• Leverage digital platforms and experiential marketing for strong brand experiences
• Lead and mentor a team of branding professionals

The ideal candidate will have:

• Proven experience in leading branding, corporate communications, activation, and digital campaigns
• Strong management skills in global agency partnerships
• A hands-on approach to leadership
• Deep understanding of cultural landscapes

Key Skills:

• Brand strategy development
• Brand consistency maintenance
• Campaign execution
• Regulatory compliance
• Agencies management
• Digital marketing
• Leadership and mentoring

We are seeking a dynamic and strategic Brand Manager to lead the development and execution of brand strategies within our FMCG portfolio. This role is responsible for driving brand growth, market share, and profitability by ensuring consistent brand positioning and consumer engagement across all channels.

• Develop and implement annual brand plans aligned with overall business objectives.
• Conduct market analysis, monitor consumer trends, and identify growth opportunities.
• Manage product lifecycle from concept to launch, including packaging development and innovation pipelines.
• Work closely with cross-functional teams (Sales, Trade Marketing, R&D, Supply Chain) to ensure seamless execution of brand initiatives.
• Develop and monitor marketing budgets, ensuring cost-effective campaigns and activities.
• Track brand performance through KPIs, sales data, and consumer feedback, making strategic adjustments as necessary.
• Collaborate with agencies to deliver impactful advertising, promotions, and digital marketing campaigns.
• Ensure brand compliance and consistency across all touchpoints.

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 5–8 years’ experience in brand management within the FMCG industry.
• Proven track record of developing and executing successful brand strategies.
• Strong understanding of consumer behavior, market research, and competitive analysis.
• Excellent communication, presentation, and project management skills.
• Proficiency in digital marketing tools and analytics.
• Ability to work in a fast-paced, results-driven environment.

• Not Applicable

• Full-time

• Marketing

• Food and Beverage Services

This range is provided by GULBAHAR Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Brand Manager – Global Market Expertise

Location: Jebel Ali Free Zone, Dubai, UAE. (Candidates must be currently residing in the UAE.)

• Permanent Contract (2 years) with visa sponsorship.
• 6-month probation period.
• On-site role (no remote option).

Reporting To: Global Marketing Director.

The Brand Manager will act as a key executor within the Global Marketing Team, responsible for managing multiple concurrent projects related to packaging design, POSM development, trade marketing support, and NPD market research. This role demands strong project management, vendor coordination, and cross-functional collaboration skills. The successful candidate will push projects from initiation through to delivery across 20+ international markets, with minimal supervision from the Global Marketing Director.

• Full project management of packaging and POSM development.
• Collaboration with vendors and in-house creative teams.
• Drafting creative briefs and supervising project execution.
• Supporting market research and NPD (New Product Development) inputs.
• Budget monitoring and reporting for assigned projects.
• Overseeing project stages with detailed documentation.
• Managing internal documentation (NDAs, POs, data logs, etc.).
• Cross-department collaboration (5+ internal departments).
• Coordinating with local market teams and international distributors.
• Liaising with non-marketing teams to identify and address local market needs.

• Bachelor's or Master's in Brand Marketing, Management, or Social Sciences.
• Graduate from a Western university (Europe/UK, USA/Canada, Australia/Singapore) - Preferred.

• Minimum 3 years in the tobacco industry (mandatory).
• FMCG background is a strong advantage.
• Experience working in smaller/mid-sized companies with broad responsibilities.
• Proven cross-functional project management experience.
• Exposure to export markets and multicultural teams.
• Understanding of tobacco industry marketing restrictions and regulations.

• Proficient in Microsoft Office Suite (Excel, PowerPoint).
• Experience with ERP/CRM systems (e.g., Odoo, SAP).
• Understanding of print production (packaging, POSMs).
• Basic knowledge of Adobe tools is a plus.

• Strong multitasking ability under pressure.
• Clear, concise communication.
• Excellent time management and attention to detail.
• Proactive, self-starter attitude & reliable.
• Quick learner with a practical mindset.

• Problem-solving mindset.
• Strong organizational and analytical skills.
• Team-oriented with a collaborative mindset.
• Confident in briefing, follow-ups, and taking ownership of deadlines.

• Fluent in English (international accent is preferred).
• Additional languages (Russian, Arabic, French, Chinese) are a plus.

• Mid-Senior level

• Full-time

• Marketing and Sales

• Tobacco Manufacturing

Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control an environment that were co-creating. And a culture thats uniquely ours. Care to join us. It isnt a question.

With category leading brands such as Sensodyne Voltaren and Centrum built on trusted science and human understanding and combined with our passion knowledge and expertise were uniquely placed to do this and to grow a strong successful business.

This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

Role Summary:

Looking for a commercially savvy Brand Manager with proven FMCG experience capable of owning brand strategy & executing impactful insight-led local campaigns & activations. This role goes beyond high-level strategy someone who can roll up their sleeves and bring campaigns to life across channels & touchpoints that drive sustainable brand consumption & sales growth.

Key Responsibilities:

• Localize & execute global strategies to suit market needs (claims assets); ensure strategic alignment while tailoring to local consumer behaviour

• Assist with end-to-end campaign management from concept creation with agencies to execution including ATL & BTL assets media plans in-store coordination with Shopper Marketing team influencer activations & on-ground event

• Work closely with media & creative agencies trade & expert marketing teams to deliver cohesive 360 brand experience for activations

• Support Marketing Manager with new product launches & actively contributing in joint planning sessions; collaborate cross-functionally with sales regulatory and supply chain to ensure seamless execution

• Lead artwork process and changes for innovation.

• Assist Marketing Manager in developing annual brand plans. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares.

• Leverage Nielsen/IQVIA and internal data to derive actionable insights about market competitors & consumer behaviour monitor & report brand performance & share insights with internal stakeholders

• Accountable for accelerated share sales and profit growth for assigned brand portfolio; own brand P&L track KPIs and optimize marketing ROI

• Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity - responsible for tracking brand equities and recommending remedial action

• Model Haleon values & behaviours and compliance with all Haleon codes of practice

Basic Qualifications

Essential:

• Bachelors degree in Marketing Business Admin Economics or related field. Position requires knowledge of business/marketing fundamentals

• 3-4 years experience in brand management ideally with FMCG or consumer healthcare

• Proven track record in campaign execution & brand activations

• Demonstrated experience in working with Nielsen/IQVIA or syndicated data tools

• Strong project management & stakeholder engagement skills

• Hands-on experience with digital & omnichannel campaigns

• Fluency in English; strong communication skills

Preferred:

• UAE based experience

• Arabic is a plus

• Working with or adapting regional/global brand guidelines to local market needs

Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.
As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

Required Experience:

Manager

Reed Recruitment Middle East is currently looking for Brand managers for one of the leading real estate company here in the UAE location.

The Job:

The primary role of the Manager will be to manage a diverse portfolio of luxury watch brands, ensuring effective brand positioning, performance, and growth across multiple channels and markets.

Job Description:

• Brand Portfolio Management: Overseeing the assigned portfolio of brands, ensuring a deep understanding of the brands in their entirety and the retail business environment
• Brand Principal Relationships: Managing relationships with brand principals comprehensively, including product, marketing, training, new launches, and more
• Market Research & Strategy Development: Analyzing trends in both international and domestic markets, crafting strategies to stay ahead of competitors. Acting as the key point of contact for market intelligence in the watch industry
• Sales Forecasting & Budgeting: Forecasting sales accurately and developing brand budgets to ensure business goals are met
• Business Planning: Developing actionable business plans to achieve brand objectives and growth targets
• Sales Target & Purchase Monitoring: Monitoring sales targets and purchases across multiple markets and channels for the assigned brand portfolio
• Pricing Parity & Benchmarking: Ensuring pricing parity across all brand channels, continuously benchmarking against home markets to maintain competitiveness
• Brand/Product Lifecycle Management: Managing the entire lifecycle of the brand/products, from product selection to sales and customer delivery
• Order & Inventory Management: Overseeing the buying cycle and order placement, while effectively managing the Open-To-Buy (OTB) process. Ensuring proper inventory management, with attention to product availability, slow-moving items, and liquidation strategies
• Store Planograms & Brand Placement: Developing and reviewing store planograms and brand placements, ensuring they align with brand standards and are evaluated regularly
• Best Practices Implementation: Collaborating closely with brand principals to gain a deep understanding of global best practices and effectively adapt and implement them within the regional market
• Brand boutiques: Identifying opportunities for enhancing client servicing and ensure the effective operation and management of brand boutiques to deliver exceptional customer experiences
• Travel retail business: Collaborating closely with the travel retail team to ensure the brand's performance is maximized and business opportunities are fully optimized in the travel retail channel
• Marketing Initiatives: Driving marketing initiatives for the assigned brands, collaborating closely with the in-house marketing team and the brand principals
• Retail Store Visits: Conducting regular visits to retail stores to ensure proper brand visibility and adherence to merchandising guidelines.

Requirement :

• Bachelor's or Master's Degree in Business, Brand, Marketing Management, or a related field
• 6-8 years of experience in Brand Management, Buying & Planning within the retail industry, preferably in watches or jewelry
• Proven experience managing large brand portfolios and overseeing operational processes
• Excellent communication and presentation skills (both verbal and written)
• Results-driven with a strong entrepreneurial mindset and a proactive approach to achieving goals
• Dynamic, agile, and trend-savvy, with a deep understanding of current market trends and consumer preferences
• Excellent interpersonal and networking skills, capable of building strong relationships with stakeholders
• Proficient in MS Office, digital platforms, social media, online marketing, and related technologies
• Strong understanding of consumer behavior and the ability to leverage insights for strategic decision-making
• Advanced analytical skills with the ability to interpret data, understand consumer behavior, and develop actionable insights

Role: Brand Manager

Location: Dubai, UAE

We are partnering with a large global retailer who is seeking a Brand Manager to drive sales growth, profitability, and brand excellence. The role requires strong commercial acumen, vendor/landlord negotiations, P&L ownership, and proven experience in sales planning, merchandising, and marketing.

Key Responsibilities:

• Deliver top-line & bottom-line performance through effective business planning.
• Negotiate with vendors & landlords to secure agreements and optimize margins.
• Oversee store operations, sales forecasting, merchandising, and marketing execution.
• Ensure compliance with brand standards, VM, and customer experience excellence.
• Manage inventory, pricing, and promotional activities to maximize profitability.
• Lead, train, and develop a team while driving performance against KPIs.

Requirements

• 3–5 years of work experience in retail/business management
• Proven ability to design and execute end-to-end business plans
• Strong commercial acumen and negotiation skills
• Hands-on expertise in P&L ownership and sales forecasting
• Experience in marketing, branding, and promotional strategies

PureBorn is a large, diversified business conglomerate operating in the trading industry. Since the established date, the company has transformed into a front-runner in multiple business sectors and has tackled heavy-duty challenges on the road to success.

JOB SUMMARY

As a Brand Manager, you will be responsible for overseeing all aspects of marketing related to a company's brand, with the primary objective of strengthening sales. You will play a pivotal role in developing and executing brand strategies, managing marketing campaigns across various platforms, and ensuring that the company's products and services align with customer expectations. This role also requires a strong emphasis on technical and data-driven expertise to optimize brand performance.

Key Responsibilities:

1. Brand Strategy Development:
   · Develop and implement comprehensive brand strategies that align with the company's objectives and resonate with target audiences.
   · Utilize data and analytics to make informed decisions in crafting brand strategies.
2. Marketing Campaign Management:
   · Create, plan, and execute data-driven marketing campaigns across diverse media platforms, including print, broadcast, and online channels.
   · Leverage data analysis to measure and optimize the effectiveness of marketing campaigns.
3. Brand Identity Creation:
   · Shape the brand's identity, ensuring it accurately represents the company's values, mission, and vision.
   · Oversee the development of brand guidelines with a data-centric approach to maintain consistency.
4. Product and Service Alignment:
   · Ensure that products, services, and product lines under your purview align with the brand and meet the expectations of current and potential customers.
   · Collaborate with product development and sales teams, using data insights to guide alignment efforts.
5. Technical and Data-Driven Expertise:
   · Demonstrate proficiency in data analysis tools, marketing analytics, and customer insights.
   · Utilize technical skills to implement data-driven marketing strategies and campaigns.

Qualifications:

• · Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• · Proven experience in brand management, marketing, or related roles with a strong emphasis on data-driven decision-making.
• · Must have consumer goods and ecommerce knowledge and experience.
• · Strong analytical, strategic, and creative thinking abilities.
• · Excellent communication and interpersonal skills.
• · Proficiency in market research and data analysis.
• · Ability to manage cross-functional teams and collaborate with various stakeholders.
• · Demonstrated success in developing and implementing successful brand strategies with a technical and data-driven approach.

We are looking for a highly motivated and creative individual with technical and data-driven expertise who can take our brand to the next level. If you are passionate about branding and marketing, possess a deep understanding of industry trends, and have a track record of driving sales through effective, data-informed branding, we invite you to apply for this exciting Brand Manager role. Join our team and make a significant impact on our company's success.

· Prepare the marketing calendar for the Brand.
· Monitor achievement of brand-wise sales, profit and turnover objectives.
· Work closely with the Marketing team in planning future marketing strategies and execution.
· In charge of the brand's sales in UAE.
· Coordinate with after-sales service to ensure the brand reputation and customer satisfaction is delivered, thus, brand equity is enhanced.
· Analyse the sales achievement on monthly basis and take appropriate decisions for improvement.
· Make recommendations on how to improve business performance and profitability.
· Review the stock position on a biweekly basis, identify the slow-moving items and take action to liquidate it in coordination with the team.
· Implement the marketing plan activities of the brand.
· Plan, and implement the necessary promotion schedule in advance.

Job Requirements:
· Minimum 7 years of experience of working as Brand Manager/Assistant Brand Manager.
· Bachelors / Master's Degree in a relevant field.