27 Brand Objectives jobs in the United Arab Emirates

The Consumer Marketing Director plays a strategic role requiring an in-depth understanding of consumers, the payments ecosystem, travel, and e-commerce.

• Develop brand strategies to increase brand preference and provide executive-level overviews of brand health.


• Align brand positioning with various business segments and key audiences.


• Identify opportunities to grow the consumer base in profitable business segments.


• Create adoption and measurement matrices among CEMEA consumers.

• Prioritize and develop a communication framework that integrates social, brand, product, business segments, and other business priorities under one brand positioning.


• Understand and prioritize key audiences and build sub-brands within one mega brand.


• Monitor market trends and competitor activities to identify opportunities and threats.

• Identify key drivers contributing to cross-border volumes and develop strategies and action plans tailored to these drivers.


• Understand consumer life cycles and key moments to develop strategies to increase credit card penetration.


• Develop programs that can scale to other regions and adopt a test-and-learn approach.

• Utilize consumer research and data to build compelling business cases.


• Create an easy-to-digest, quick-access dashboard to provide a live view of progress on KPIs.

• Work closely with media lead and content strategists to align efforts on the brand, business segments, and product marketing.


• Collaborate with global and sub-regional teams, represent CEMEA in global forums, and implement global strategies in CEMEA.

• Lead a high-performing consumer marketing team, provide guidance, mentorship, and feedback, and foster a culture of creativity, collaboration, and continuous improvement.


• Drive brand training in CEMEA, proof points, processes, and other collateral to support sales teams.


• Design, operationalize, and optimize branding requirements and supporting toolkits & processes for clients and partners.

• Leverage data insights and research to drive decision-making and optimize brand design efforts.


• Regularly analyze results, identify areas for improvement, and make data-driven recommendations to enhance brand impact.

• Own the relationship with creative agencies and ecosystem partners, provide clear creative direction, monitor project timelines, and ensure the delivery of high-quality and impactful creative assets.

This is a hybrid position. The expectation of days in office will be confirmed by your Hiring Manager.

• Minimum of Bachelor's Degree or equivalent with 15 years of relevant marketing experience.


• Extensive experience in brand management, travel, and e-commerce industries.


• Deep understanding of paid social media.


• Strong collaborator who can demonstrate success in delivering and navigating complex projects in a matrixed distributed global organization.


• Strategic mindset with exceptional clarity of thought combined with a hands-on, detailed-oriented approach when needed.


• Outstanding verbal and written communications with ability to communicate with a diverse audience including C-level executives, clients, and business, product, technology, and finance stakeholders.


• Proven experience managing teams and processes to deliver efficient output and results.


• Proven track record in developing and implementing marketing strategies and plans that scale across different regions.

Visa is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

**Job Title:** Marketing Strategy Leader

As a seasoned marketing professional, you will develop and implement comprehensive strategies to drive revenue growth across various hotel departments. Your expertise in creating engaging customer experiences will ensure our guests receive accurate information throughout their stay.

**Key Responsibilities:

• Monitor and analyze the effectiveness of marketing initiatives.
• Liaise with departmental leaders to create targeted marketing campaigns.
• Collaborate with graphic designers to produce on-brand materials within budget constraints.
• Implement programs to achieve defined revenue targets.

**Requirements:

Bachelor's degree in Business Administration, Marketing, or related field; 3-4 years of experience in marketing or a comparable role.

Job Summary:

To develop and execute a comprehensive marketing strategy to achieve business objectives. The ideal candidate will have expertise in market research, analysis, and planning.

Key Responsibilities:

• Conduct market research and analysis to inform marketing decisions
• Develop and implement marketing plans to achieve business targets
• Manage relationships with market research agencies, advertising agencies, and media agencies
• Lead primary and secondary sales analysis and competition tracking
• Formulate long-term and short-term marketing strategies and incremental plans for brand building and execution

Requirements:

• 3+ years of experience in product/brand management in FMCG or beauty industry
• Bachelor's degree in Marketing, Business, or related field
• MBA from a Premier institute
• Strong analytical, creative, and execution skills
• Fluent in English

Are you proficient in digital marketing strategies? Do you know how to target finance and crypto-focused audiences?

Our client is a leading entity specialized in FinTech solutions, pioneering technology based in Dubai with global reach.

We are searching for a dedicated professional to help develop our digital marketing strategy.

• Implementation of complex digital marketing strategies
• Control and management of main marketing areas: Performance (iOS/Android/Web), Retention (Push/Email), Partnership
• Building end-to-end analytics of all channels and data visualization
• Crafting plans and master budgets
• SEO expertise
• Exploring market trends, discovering innovative solutions, and testing bold new ideas
• Collaborating with the development team to create clear, detailed technical specifications for IT enhancements that bring marketing projects to life
• Collaborating with departments and making a compelling case for prioritization

• At least 3 years of hands-on experience in a similar role
• Proven success in launching, scaling, and optimizing social campaigns with a specialty in content marketing and ASO/SEO that drives results
• Expertise in Google Analytics
• A sharp eye for compelling ad copy and standout visuals
• Must have expertise in B2B, with proven experience in fintech and crypto
• Fluency in English

The successful candidate will be responsible for leading our targeted communication strategy. This role is crucial for driving attendee registrations, nurturing leads, and maximizing engagement for global exhibitions.

We are seeking a data-driven and detail-oriented marketing professional who can manage segmented email campaigns, maintain CRM accuracy, and execute high-impact WhatsApp broadcast campaigns tailored to key audiences.

The ideal candidate will have experience with email marketing tools like Mailchimp, HubSpot, ActiveCampaign, or Zoho, as well as a good understanding of email and messaging KPIs and how to improve them.

This role offers the opportunity to work in a dynamic environment where creativity, teamwork, and excellence are fostered.

Key Responsibilities:

• Email Marketing - Plan, write, and schedule targeted email campaigns for audience segments (traders, IBs, investors, exhibitors).
• Build and manage automated workflows for registrations, reminders, and re-engagement.
• A/B test email content, subject lines, and CTAs to optimize open and conversion rates.
• Ensure email design is responsive, visually appealing, and compliant with GDPR and anti-spam regulations.
• Maintain and segment CRM database (e.g., HubSpot, Salesforce, Zoho) by audience behavior and registration stage.
• Coordinate data sync between CRM, registration platforms, and lead capture systems.
• Monitor engagement metrics (open rate, CTR, bounce rate) and use insights to refine outreach strategies.
• Support sales and operations teams with tailored CRM campaigns and lead tracking.
• WhatsApp Campaign Management - Plan and execute WhatsApp broadcast campaigns via platforms like Twilio, Interakt, WATI, or Zoko.
• Segment recipient lists (IBs, VIPs, speakers, exhibitors) and tailor content for high engagement.
• Create clear, action-driven WhatsApp messages for reminders, QR codes, confirmations, and announcements.
• Track delivery and response rates to improve campaign timing and content.
• Coordinate closely with operations to address real-time questions or last-minute updates via WhatsApp.
• Work with designers and content writers to develop creative assets for campaigns.
• Collaborate with sales on exhibitor/sponsor communication and database outreach.
• Assist with post-show nurturing campaigns and feedback collection.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• 1+ years of experience with email marketing and CRM management.
• Hands-on experience with tools like Mailchimp, HubSpot, ActiveCampaign, or Zoho.
• Familiarity with WhatsApp Business API platforms (WATI, Twilio, Interakt) is a strong advantage.
• Good understanding of email and messaging KPIs and how to improve them.
• Knowledge of GDPR and other data privacy regulations.
• Excellent written English and strong attention to detail.

This role involves developing long-term marketing strategies and executing campaigns for the EMEA region across various products and industries.

The ideal candidate will be passionate about technology, technology marketing, and using technology in marketing.

This includes developing go-to-market strategies, translating technical capabilities into compelling value propositions, building and managing multi-channel marketing campaigns, and defining and tracking KPIs.

• Develop solution-focused go-to-market strategies across key offerings (e.g., security, apps, cloud infrastructure, or IoT)
• Translate complex technical capabilities into compelling value propositions for target industries and personas
• Build and manage multi-channel marketing campaigns aligned with solution-specific goals
• Collaborate with product management, sales, alliances, and marketing to align messaging, prioritize use cases, and support pipeline acceleration
• Define and track KPIs for demand generation, solution awareness, and engagement; monitor performance and iterate for impact
• Own webinars and industry events tied to solution areas: plan, execute, and coordinate holistic pre/post-event strategies
• Work with growth engineering teams to segment, engage, and nurture audiences around relevant solution themes
• Support sales enablement by delivering playbooks, messaging guides, competitive briefs, and customer-facing content with product managers

Job Title:

As a Marketing Strategy Lead, you will be responsible for developing and implementing Meta ad campaigns that align with our strategic marketing goals. This involves analyzing campaign performance metrics using data analytics tools to optimize ad spend and improve overall return on investment.

You will collaborate with cross-functional teams including product development and sales to create compelling content that resonates with target audiences. Additionally, you will stay updated on the latest trends and best practices in digital marketing and Meta advertising to ensure our company remains competitive in the market.

To succeed in this role, you should have a Bachelor's degree in Marketing or a related field, along with proven experience of 3 years in managing successful Meta ad campaigns and digital marketing strategies.

Key skills include strong analytical skills with the ability to interpret data and translate it into actionable strategies, excellent communication and interpersonal skills to collaborate effectively with cross-functional teams, and up-to-date knowledge of the latest digital marketing trends and best practices.

In this dynamic environment, you will have the opportunity to lead Meta Ad Campaigns driving AI innovation and elevate your career with top-tier talent and cutting-edge projects.

The ideal candidate will lead our marketing strategy, driving growth through integrated B2B and B2C efforts.

We seek a seasoned marketing professional with 10+ years of experience in fintech, digital platforms, or financial services.

• Develop and execute comprehensive marketing plans
• Collaborate with stakeholders to drive business growth
• Benchmark brand health and pipeline contribution
• Mentor and scale a high-performing marketing team
• Leverage analytics to inform creative decisions

• Strong commercial acumen and strategic thinking
• Experience managing teams, agencies, and cross-functional stakeholders
• Familiarity with martech tools: Brandwatch, Hubspot, Amplitude, Segment / Twilio, Braze, CelverTap, MoEngage, Adobe, Tableau

• Future CMO mindset: visionary, execution-driven, and results-oriented

A strong balance of digital, brand, and commercial expertise is essential for success in this role.

About the Role:

We are seeking a creative and results-driven professional to lead our digital presence across platforms. In this role, you will develop and execute content strategies that highlight our logistics capabilities, customer success stories, and technology-driven solutions.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with business objectives, leveraging platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
• Elevate brand awareness through performance-driven campaign plans to maximize ROI.
• Maintain a cohesive brand identity using Canva and other design tools, ensuring consistency across all digital assets.
• Nurture leads using market intelligence, analytics, and account-level opportunity assessments to improve bid success rates.
• Collaborate cross-functionally with partners, industry event organizers, product and technical teams for customer insights, and commercial teams for pricing strategies and marketing initiatives.
• Create and schedule compelling B2B-focused content—posts, videos, infographics—tailored to the logistics and freight forwarding sectors.
• Monitor daily activity across multiple platforms including LinkedIn, Instagram, YouTube, Facebook, and Twitter.
• Track campaign performance through KPIs and analytics, and continuously refine strategies for better engagement and conversion.
• Engage with followers, respond to inquiries, and build a vibrant digital community around the brand.
• Stay current on industry trends, platform updates, and competitor activity to inform content and strategy.

Benefits:

This role offers a unique opportunity to work in a fast-paced environment, drive business growth, and develop your skills in digital marketing.