114 Brand Promotion jobs in the United Arab Emirates

We are hiring for a leading integrated retail and consumer services organization with a strong presence across multiple high-growth markets. With a diversified portfolio spanning convenience retail, automotive services, and lifestyle offerings, we serve millions of customers through a robust network of physical and digital touchpoints.

The Vice President of Strategy & Planning will play a critical leadership role in shaping the long-term direction of the business. This executive will lead corporate strategy, business planning, and transformation initiatives across multiple business units. The ideal candidate will bring deep experience in retail or FMCG, a strong understanding of regional market dynamics, and a proven track record at the Director level or above.

Key Responsibilities

Strategic Leadership

• Define and drive the corporate strategy roadmap in alignment with business goals and market opportunities.
• Lead cross-functional strategic initiatives, including market entry, portfolio optimization, and digital transformation.
• Partner with C-suite executives to translate vision into actionable plans and measurable outcomes.

Business Planning & Performance Management

• Oversee the annual business planning cycle, including target setting, forecasting, and scenario modeling.
• Develop and monitor KPIs to track strategic execution and business performance across regions.
• Lead strategic reviews and provide insights to support executive decision-making.

Market Intelligence & Competitive Analysis

• Build and lead a high-performing strategy and insights team to deliver market intelligence, consumer trends, and competitor benchmarking.
• Identify growth opportunities across categories, channels, and geographies.
• Translate insights into strategic recommendations that drive commercial impact.

Transformation & Change Management

• Champion enterprise-wide transformation programs focused on operational efficiency, digital enablement, and customer-centricity.
• Drive alignment across business units and functions to ensure seamless execution of strategic initiatives.
• Foster a culture of agility, innovation, and continuous improvement.

Stakeholder Engagement

• Act as a strategic advisor to senior leadership and board members.
• Collaborate with regional and international teams to ensure alignment and knowledge sharing.
• Build strong relationships with external partners, consultants, and industry stakeholders.

Qualifications & Experience

• Bachelor’s degree in Business, Strategy, Economics, or related field; MBA or equivalent advanced degree preferred.
• 15+ years of experience in strategy, planning, or corporate development, with at least 6 years in a Director-level or above role.
• Proven experience in Tier 1 retail, FMCG, or consumer-facing industries.
• Strong exposure to regional markets in the Middle East, with a deep understanding of consumer behavior and market dynamics.
• Exceptional analytical, communication, and leadership skills.
• Experience leading high-impact teams and managing complex, cross-functional projects.

Key Competencies

• Strategic Thinking & Vision
• Commercial Acumen
• Market & Consumer Insight
• Business Transformation
• Executive Communication
• Cross-Functional Leadership
• Data-Driven Decision Making

As a seasoned Marketing Solutions Leader, you will be responsible for positioning our company as the global leader in B2B digital destination marketing.

Consistently interact with DMO stakeholders on a regional level to build strong relationships and drive revenue growth. Leverage trade shows and existing relationships held by colleagues across the organization to increase brand recognition and reputation.

Develop and implement comprehensive destination marketing strategies to ensure targets are achieved and aligned with regional goals and objectives.

Identify target markets, traveler segments, and key trends to tailor marketing efforts effectively. Collaborate with local authorities, tourism boards, and other stakeholders to align strategies and ensure consistent messaging.

Lead high-performing teams, providing guidance, mentoring, and setting clear objectives. Foster collaborative and innovative work environments to inspire creativity and productivity.

Work closely with department colleagues to create strategies for capturing revenue, negotiating workflows, and promoting the department to regional clients.

Closely collaborate with the legal team to follow compliance regulations and standards when contracting government entities and reporting results.

Manage budget allocations for marketing campaigns, initiatives, and promotional activities to maximize ROI and drive revenue growth.

Analyze data to measure the effectiveness of marketing campaigns and initiatives, preparing regular reports highlighting key performance indicators and recommending improvements.

Represent the company culture, vision, and ethics at various global travel trade shows.

• Strategic Vision: Develop a clear business development strategy aligned with organizational goals and market dynamics.
• Leadership and Team Management: Strong leadership skills to guide, mentor, and motivate diverse teams, fostering collaborative work environments.
• Negotiation and Influencing: Proficiency in negotiation techniques and ability to build consensus, influence decisions, and drive successful partnerships.
• Market Analysis: Conduct thorough market research, analyze industry trends, customer needs, and competitive landscapes to identify growth opportunities.
• Relationship Building: Excellent interpersonal skills to establish and maintain strong relationships with clients, partners, stakeholders, and industry professionals.
• Financial Acumen: Ability to perform financial analysis, assess ROI, create budgets, and make data-driven decisions to drive profitability.
• Communication: Exceptional verbal and written communication skills for crafting compelling proposals, presentations, and pitches, effectively conveying complex ideas.

A proven track record (typically 6-8+ years) in business development, sales, or related roles, demonstrating the ability to successfully identify and secure new business opportunities, negotiate deals, and drive revenue growth.

Substantial experience within the tourism industry, allowing for a deep understanding of market dynamics, trends, and customer needs.

Prior experience in leading and managing teams, including setting performance targets, providing guidance, and fostering collaborative work environments.

Experience cultivating and managing relationships with clients, partners, and stakeholders, with a track record of successfully influencing decisions and establishing long-term connections.

Strong negotiation skills with a history of successfully closing deals, finalizing contracts, and achieving favorable terms for the organization.

Previous engagement with cross-functional teams, such as sales, marketing, operations, and finance, to ensure alignment of strategies and execution.

Skill in creating compelling business proposals, presentations, and pitches that effectively communicate the department's value proposition to potential clients and partners.

Extensive network of industry contacts and professionals, enabling identification of potential partnerships, opportunities, and market insights.

Proficiency in delivering impactful presentations, engaging stakeholders, and effectively conveying complex concepts.

A bachelor's degree in business administration, economics, marketing, tourism, or a related field is typically required. A master's degree or MBA may be preferred.

Full proficiency in English and additional languages (French, Spanish) is welcomed as the role involves international business development.

Familiarity with digital tools, CRM systems, and analytics platforms supporting business development efforts in the modern landscape.

Awareness and understanding of cultural nuances when engaging with diverse clients, partners, and stakeholders, especially in a global context.

Strong analytical and critical thinking skills to identify challenges, develop creative solutions, and make informed decisions.

A robust professional network and the ability to establish and leverage industry contacts to identify potential partnerships and opportunities.

Excellent written and verbal communication skills, with the ability to create compelling business proposals, presentations, and pitches.

About this role

We are seeking a highly skilled Senior Marketing Strategy Lead to spearhead the development, execution, and optimization of our marketing channels.

This is an exciting opportunity to join our innovative team and drive business growth through data-driven strategies.

• Spearhead the development, execution, and optimization strategy for growing Agoda's new & emerging marketing channels
• Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness
• Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets

To succeed in this role, you will need:

• Extensive experience in Data Analyst position or otherwise in projects involving big data preferably in the tech, e-commerce, or digital marketing industry
• Data-Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations
• Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential
• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations

As a member of our team, you will have the opportunity to work on high-impact projects and collaborate with cross-functional teams to drive business results. If you are passionate about data-driven marketing and want to take your career to the next level, we encourage you to apply for this exciting opportunity.

We offer a dynamic and supportive work environment that fosters creativity, innovation, and collaboration. As a member of our team, you will have access to:

• Professional development opportunities to enhance your skills and knowledge
• A collaborative and inclusive work culture that values diversity and inclusivity
• A competitive compensation package that includes benefits and perks

Join to apply for the Associate Manager/Manager, Marketing Strategy & Analytics (Korean Speaking) (Bangkok Based, relocation provided) role at Agoda.

Agoda is an online travel booking platform connecting travelers with a global network of 4.7M hotels, flights, and activities. Based in Asia and part of Booking Holdings, our diverse team of over 7,100 employees from 95+ nationalities fosters a culture of innovation, experimentation, and ownership.

Our Purpose – Bridging the World Through Travel

We believe travel fosters understanding, empathy, and happiness. Our team is passionate about making travel easy and rewarding for everyone through innovative technology and strong partnerships.

This role is based in Bangkok, Thailand, with a generous relocation package for candidates worldwide.

Team Overview:

The Performance Marketing Team is a leader in online marketing, focusing on data-driven programs to enhance customer lifetime value. Our team includes analysts, marketing strategists, and data scientists from around the world, providing a rich learning environment.

Role Responsibilities:

• Manage marketing spend with large Meta Search Engine (MSE) partners, both within and outside South Korea.
• Handle relationships with MSE partners, including negotiations on terms, bidding, and technical integrations.
• Coordinate with Bidding and Pricing teams to optimize strategies for ROI and revenue growth.
• Monitor performance metrics and provide data-driven insights for improvement.
• Communicate results and ideas effectively to stakeholders.
• Ensure proper implementation of Agoda APIs and technological innovations.
• Understand the booking funnel and optimization drivers between advertisers and Agoda.
• Build and maintain long-term relationships with advertisers for sustained growth.

Qualifications:

• Bachelor's degree in Computer Science, Statistics, Math, Engineering, Economics, or Finance.
• Fluent in English and Korean (spoken and written).
• Self-motivated with a proactive attitude.
• Strong analytical, logical thinking, and problem-solving skills.
• Proficient in SQL, Tableau, MS Excel, and business intelligence tools.
• Excellent communication and stakeholder management skills, including with senior management.
• Experience in interacting with external senior executives is a plus.
• Strong analytical skills to derive insights and recommendations.

Preferred: Proven experience in business development, account management, or online marketing.

Additional Information:

We value diversity and are an equal opportunity employer. We keep applications on file for future opportunities and respect your privacy. We do not accept unsolicited agency submissions.

Join to apply for the Associate Manager/Manager, Marketing Strategy & Analytics (Korean Speaking) (Bangkok Based, relocation provided) role at Agoda.

Agoda is an online travel booking platform connecting travelers with a global network of 4.7M hotels, flights, and activities. Based in Asia and part of Booking Holdings, our diverse team of over 7,100 employees from 95+ nationalities fosters a culture of innovation, experimentation, and ownership.

Our Purpose – Bridging the World Through Travel

We believe travel fosters understanding, empathy, and happiness. Our team is passionate about making travel easy and rewarding for everyone through innovative technology and strong partnerships.

This role is based in Bangkok, Thailand, with a generous relocation package for candidates worldwide.

Team Overview:

The Performance Marketing Team is a leader in online marketing, focusing on data-driven programs to enhance customer lifetime value. Our team includes analysts, marketing strategists, and data scientists from around the world, providing a rich learning environment.

Role Responsibilities:

• Manage marketing spend with large Meta Search Engine (MSE) partners, both within and outside South Korea.
• Handle relationships with MSE partners, including negotiations on terms, bidding, and technical integrations.
• Coordinate with Bidding and Pricing teams to optimize strategies for ROI and revenue growth.
• Monitor performance metrics and provide data-driven insights for improvement.
• Communicate results and ideas effectively to stakeholders.
• Ensure proper implementation of Agoda APIs and technological innovations.
• Understand the booking funnel and optimization drivers between advertisers and Agoda.
• Build and maintain long-term relationships with advertisers for sustained growth.

Qualifications:

• Bachelor’s degree in Computer Science, Statistics, Math, Engineering, Economics, or Finance.
• Fluent in English and Korean (spoken and written).
• Self-motivated with a proactive attitude.
• Strong analytical, logical thinking, and problem-solving skills.
• Proficient in SQL, Tableau, MS Excel, and business intelligence tools.
• Excellent communication and stakeholder management skills, including with senior management.
• Experience in interacting with external senior executives is a plus.
• Strong analytical skills to derive insights and recommendations.

Preferred: Proven experience in business development, account management, or online marketing.

Additional Information:

We value diversity and are an equal opportunity employer. We keep applications on file for future opportunities and respect your privacy. We do not accept unsolicited agency submissions.

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• Track and analyze key growth metrics: CAC, LTV, retention rates, viral coefficient
• Run A/B tests and iterate growth models rapidly
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• Collaborate globally to implement growth strategies effectively
• 8+ years experience in user growth, performance marketing, or digital marketing
• Proven success in global markets (MENA, LATAM, SEA, Africa, etc.)
• Strong data-driven mindset with experience in growth tools & KPIs
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• Location: Remote (Dubai, UAE)
• Focus: Lead global growth strategies for Binance’s fiat ecosystem (acquisition, activation, retention)
• Teamwork: Work cross-functionally with BD, Product, Marketing, Regional teams
• Develop and optimize multi-channel user acquisition and retention strategies (KOLs, social media, SEO/ASO, referrals, communities)
• Track and analyze key growth metrics: CAC, LTV, retention rates, viral coefficient
• Run A/B tests and iterate growth models rapidly
• Customize growth plans based on local market insights
• Collaborate globally to implement growth strategies effectively
• 8+ years experience in user growth, performance marketing, or digital marketing
• Proven success in global markets (MENA, LATAM, SEA, Africa, etc.)
• Strong data-driven mindset with experience in growth tools & KPIs
• Background in internet, Web3, or fintech preferred
• Excellent communication in English; multilingual skills a plus
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• Work with one of the fastest-growing global blockchain ecosystems
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• Location: Remote (Dubai, UAE)
• Focus: Lead global growth strategies for Binance’s fiat ecosystem (acquisition, activation, retention)
• Teamwork: Work cross-functionally with BD, Product, Marketing, Regional teams
• Develop and optimize multi-channel user acquisition and retention strategies (KOLs, social media, SEO/ASO, referrals, communities)
• Track and analyze key growth metrics: CAC, LTV, retention rates, viral coefficient
• Run A/B tests and iterate growth models rapidly
• Customize growth plans based on local market insights
• Collaborate globally to implement growth strategies effectively
• 8+ years experience in user growth, performance marketing, or digital marketing
• Proven success in global markets (MENA, LATAM, SEA, Africa, etc.)
• Strong data-driven mindset with experience in growth tools & KPIs
• Background in internet, Web3, or fintech preferred
• Excellent communication in English; multilingual skills a plus
• Adaptable, entrepreneurial, and hands-on approach

• Work with one of the fastest-growing global blockchain ecosystems
• Collaborate with diverse and talented teams worldwide
• Autonomy on impactful, fast-paced projects
• Strong career growth opportunities
• Competitive salary, benefits, and flexible work arrangements