3 Brand Reputation jobs in Dubai

We are seeking an experienced Senior Brand Project Manager with a strong background in international brand management to lead our global brand projects. The ideal candidate will have a proven track record of successfully managing cross-departmental resources and driving key initiatives, including brand strategy, sponsorships, industry exhibitions, and business collaborations.

The Senior Brand Project Manager will oversee the planning and execution of online brand campaigns and community projects on our official website and APP channels, ensuring timely delivery meeting brand standards.

This is an exciting opportunity for a seasoned professional to join our team and take on a leadership role in shaping our brand's global presence.

As a key member of our team, the successful candidate will be responsible for communicating brand-related requirements to the product team, tracking development schedules, and acceptance testing to ensure launch content meets brand standards.

The Senior Brand Project Manager will also be responsible for monitoring market trends and competitor activities to provide strategic recommendations aligned with brand development needs.

Additionally, the candidate will mentor and develop junior project team members, continuously optimizing collaboration processes and team effectiveness.

Key Responsibilities:

• Manage the full lifecycle of brand projects including planning, execution, monitoring, optimization, and review to ensure strong alignment with brand strategy.
• Lead the overall planning and cross-team collaboration for key exposure projects such as brand sponsorships, industry exhibitions, and business partnerships.
• Oversee the planning and execution of online brand activities and community projects on official website and APP channels to enhance user engagement and brand loyalty.
• Communicate brand-related requirements to the product team, follow up on development schedules and acceptance testing to ensure launch content meets brand standards.
• Coordinate resources across brand, PR, marketing, product, legal, technology departments, and external partners to ensure smooth project progress.
• Manage project timelines, budgets, quality, and KPIs to ensure efficient execution and delivery of results.
• Ensure consistent global brand visuals and language standards, strictly following brand guidelines.
• Monitor market trends and competitor activities to provide strategic recommendations aligned with brand development needs.
• Produce project documentation efficiently in both Chinese and English and act as a communication bridge between domestic and international teams and partners.
• Regularly report project progress, key milestones, risk alerts, and outcome summaries to management.
• Mentor and develop junior project team members, continuously optimizing collaboration processes and team effectiveness.

To be considered for this exciting opportunity, you should possess the following qualifications:

• Bachelor's degree or above in Marketing, Brand Communication, Business Administration, or related fields.
• Preferably graduated from 985/211 universities or QS top 100 schools, with overseas study or cross-cultural work experience.
• Fluent in English (spoken and written), with strong cross-cultural communication skills.
• Over 5 years of experience in brand management or project management, preferably in multinational companies or fast-paced industries.
• Proven experience leading brand sponsorships, exhibitions, business collaborations, and digital platform (website/APP) projects.
• Familiar with brand strategy and project management processes; PMP certification preferred.
• Proficient in office software and project management tools.
• Strong execution skills, good communication and coordination abilities, with leadership capability.

Full-time position available. Mid-Senior level employee sought after.

Welcome to a role where you'll be responsible for shaping brand strategies and executing impactful campaigns. This is an exciting opportunity to join our team and contribute to the growth of our global portfolio of category-leading brands.

As a Brand Manager, you will play a key role in localizing and executing global strategies to suit market needs while ensuring strategic alignment with our overall business objectives. You'll work closely with media and creative agencies, trade and expert marketing teams to deliver a cohesive 360-degree brand experience for activations.

Your responsibilities will include:

• Localizing and executing global brand strategies to suit market needs;
• Assisting with end-to-end campaign management from concept creation to execution including ATL and BTL assets, media plans, in-store coordination, shopper marketing, influencer activations, and on-ground events;
• Working closely with media and creative agencies, trade and expert marketing teams to deliver a cohesive 360-degree brand experience for activations;
• Supporting Marketing Managers with new product launches and actively contributing in joint planning sessions;
• Leading artwork process and changes for innovation;
• Assisting Marketing Managers in developing annual brand plans and outputting clear local activation calendars to attain growth priorities in sales and shares;
• Leveraging Nielsen/IQVIA and internal data to derive actionable insights about market competitors and consumer behavior, monitor and report brand performance, and share insights with internal stakeholders;
• Accountable for accelerated share, sales, and profit growth for assigned brand portfolios; owning brand P&L tracking KPIs and optimizing marketing ROI;
• Ensuring the Brand Heart is brought to life and consistently activated across all touchpoints to build long-term brand equity - responsible for tracking brand equities and recommending remedial action;
• Modeling Haleon values and behaviors and compliance with all codes of practice;

To succeed in this role, you will need:

• A bachelor's degree in Marketing, Business Administration, Economics, or a related field;
• 3-4 years of experience in brand management ideally with FMCG or consumer healthcare;
• A proven track record in campaign execution and brand activations;
• Demonstrated experience in working with Nielsen/IQVIA or syndicated data tools;
• Strong project management and stakeholder engagement skills;
• Hands-on experience with digital and omnichannel campaigns;
• Fluency in English and strong communication skills;

We offer a dynamic and inclusive work environment that celebrates our diverse workforce and promotes fair and equitable outcomes for everyone. We're committed to creating a climate where everyone feels valued and respected. If flexibility is important to you, we encourage you to explore our agile working culture.