166 Brand Strategist jobs in the United Arab Emirates

Brand Strategist

We are seeking a skilled Brand Strategist to develop and evolve our brand positioning, shape and maintain brand guidelines, and translate complex value propositions into compelling brand stories.

• This role will leverage behavioral psychology and cultural research to inform communication strategies and tailor messages to audience segments.

The ideal candidate will have 3-5 years of proven experience in brand management, marketing strategy, or related field, knowledge of brand theory and behavioral psychology in a business context, and experience in measuring brand impact.

• Familiarity with brand tracking tools, customer insight platforms, or social listening tools is highly desirable.
• A strong writing, storytelling, and strategic thinking skillset is essential for this role.

About the Role:

This position will play a critical role in enhancing our branding capabilities and establishing market authority.

Key Responsibilities:

• Develop and evolve our brand positioning in line with business growth, customer needs, and competitive landscape.
• Shape and maintain brand guidelines, ensuring visual and verbal consistency across internal and external channels.
• Translate complex value propositions into compelling brand stories, taglines, and messaging frameworks.
• Leverage behavioral psychology and cultural research to inform communication strategies and tailor messages to audience segments.
• Define and track key brand KPIs (awareness, perception, preference, advocacy) and translate qualitative and quantitative data into actionable insights.

Required Skills & Profile:

• Strong writing, storytelling, and strategic thinking skills.
• A bias for clarity over fluff, strategy over noise.
• Familiarity with brand tracking tools, customer insight platforms, or social listening tools.
• Comfortable working cross-functionally, translating brand goals into product, service, or comms initiatives.

The ideal candidate will develop and implement an effective marketing strategy, ensuring customer marketing plans are fully integrated with the brand marketing plan. This includes increasing market share through brand building and awareness to support achieving company objectives.

• To enhance market presence by creating and promoting a strong brand image to drive business results.
• Execute, control, and manage consumer promotions to achieve strategic marketing objectives.
• Design and implement point-of-sale displays for new product launches and other trade requirements, as well as in-store animation activities with sales team coordination.
• Develop a comprehensive trade promotional plan with key customers and channels, adhering to the Key Accounts Calendar and creating innovative promotions to boost sales.
• Collaborate closely with key customers to provide valuable insights on category and shopper behavior, driving performance improvement.
• Monitor and evaluate trade promotion levels to maximize return on investment.
• Promote brand awareness through in-store animation activities to establish a dominant market position against competitors.
• Stay up-to-date on competitor activities and develop response action plans.

A Bachelor's degree in Business Management or a related field from a recognized university or equivalent experience is required. Minimum experience: 4 to 5 years in Trade Marketing with a reputable business.

Job-Specific Skills: Analytical skills, objection handling, presentation skills, and key account management are essential. Generic Skills: Growth mindset, team leadership, innovative thinking, and strategic influence are also crucial.

Responsibilities include Trade Marketing Budget Management and Return on Investment Analysis. Reporting staff consists of promoters, and decision-making authority extends to promotion expense levels, marketing activities, and vacation schedules for promoters.

Work environment encompasses office and field settings. Internal relationships involve collaboration with General Managers, Sales Managers, Key Account Managers, and Operation Managers. External relationships involve interactions with Section Managers, Department Heads, Senior Buyers, Buyers, Merchandise Managers, Retailers' floor sales staff, Marketing Agencies, and Brand Principals.

Job Title: Brand Strategist

As a Brand Strategist, you will be responsible for developing and executing branding strategies that drive business growth and enhance the company's image.

Key responsibilities include:

• Developing and implementing brand positioning and messaging across all marketing channels.
• Managing the repositioning of the company's brand in alignment with its mission and vision.
• Creating and maintaining brand guidelines to ensure consistent brand identity and messaging.
• Collaborating closely with cross-functional teams to develop target audience profiles and archetypes for brand and projects.
• Planning, managing, and executing project and brand creative campaigns that align with the brand's identity, positioning, and target audience.

Additional key skills and qualifications include:

• Bachelor's degree in Marketing or related field.
• Marketing or brand management certification preferred.
• Experience in brand and marketing campaigns.
• Strong strategic thinking abilities to develop and execute successful branding strategies.
• Ability to manage budgets and allocate resources effectively.
• Proven leadership skills to manage and mentor marketing teams.
• Excellent collaboration and communication skills.

The ideal candidate for this position will possess the following experience and qualifications:

• Strategic thinking and planning.
• Brand management principles and best practices.
• Leadership and team management.
• Communication and collaboration.
• Financial management and budgeting.

We offer a comprehensive benefits package including competitive compensation, career development opportunities, and a collaborative work environment.

We are committed to attracting the brightest minds and nurturing the most pioneering candidates who desire to make a great impact on the future of our industry.

As a Digital Marketing Executive, you will play a pivotal role in driving our digital marketing campaigns across all channels. Your primary focus will be on enhancing our multi-faceted brand, building awareness within the digital space, and improving brand recognition through effective campaign execution.

Key responsibilities include planning and executing digital marketing strategies utilizing various techniques such as paid search, SEO, and PPC. You will also manage marketing databases, email campaigns, and social media channels to ensure cohesive brand messaging.

Additionally, you will design, build, and maintain our social media presence and display advertising campaigns. Measuring and reporting performance of all digital marketing campaigns, assessing against goals (ROI and KPIs), is also crucial.

Collaboration with internal teams to create landing pages and optimize user experience is essential. Your analytical skills will help evaluate end-to-end customer experience across multiple channels and customer touch points.

• Bachelor's or Master's degree in marketing, IT, or a related business field
• Proven working experience in digital marketing, preferably multilingual, with a strong preference for English/Arabic other languages also considered.
• Demonstrable experience leading and managing SEO/SEM, and managing database development, email, social media, and/or display advertising campaigns
• Creative flair with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Working knowledge of ad-serving tools
• Experience setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

1. Plan and execute all digital marketing, utilizing a range of techniques including paid search, SEO, and PPC and affiliate programmers.
2. Design, build and maintain our social media presence and display advertising campaigns.
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
4. Collaborate with internal teams to create landing pages and optimize user experience.

Job Summary:

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• This role involves overseeing the development and execution of marketing plans and activities to effectively communicate and reinforce the company's objectives.
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• The Marketing Director will be responsible for establishing and maintaining a consistent corporate brand identity across all marketing initiatives and materials produced by the organization.
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• They will also be involved in developing and delivering integrated marketing projects and campaigns to communicate and reinforce the company's objectives and position it globally, attracting new stakeholders and ensuring lasting brand impact.
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Key Responsibilities:

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1. Develop and execute comprehensive marketing strategies to achieve business objectives.
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2. Lead a team of marketing professionals to ensure the effective execution of marketing plans and activities.
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3. Establish and maintain a consistent corporate brand identity across all marketing initiatives and materials produced by the organization.
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4. Develop and deliver integrated marketing projects and campaigns to communicate and reinforce the company's objectives and position it globally, attracting new stakeholders and ensuring lasting brand impact.
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Requirements:

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• At least 10 years of experience in senior roles in senior marketing and events roles in large and reputable organizations.
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• Experience in managing teams delivering strategic marketing and events projects and objectives.
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• Exceptional communication (verbal and written) and interpersonal skills leading to a consultative approach within a corporate / multifunctional environment.
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• Strong understanding of the complexity and challenges of driving/building a project delivery culture and strong project management skills.
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Benefits:

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• Opportunity to work with a leading organization in the industry.
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• Chance to develop and execute comprehensive marketing strategies to achieve business objectives.
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• Competitive salary and benefits package.
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• Opportunity to work with a talented team of professionals.
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We are seeking an accomplished Senior Marketing Manager to spearhead the development and execution of marketing strategies that drive brand growth, market share, and profitability.

This role is crucial in leading the brand management team, working closely with cross-functional teams to ensure alignment with business objectives.

• Develop and implement comprehensive marketing strategies to drive brand growth and increase market share across the region.
• Lead the brand management team providing strategic direction and fostering a culture of creativity and performance.
• Manage the marketing budget ensuring optimal allocation of resources to achieve the best return on investment (ROI).
• Oversee the execution of marketing campaigns across various platforms including digital, print, and instore ensuring consistency and effectiveness.
• Collaborate closely with the sales, product development, and distribution teams to align marketing efforts with business goals.
• Conduct market analysis and consumer research to inform product positioning, pricing, and promotional strategies.
• Monitor the performance of marketing campaigns making data-driven adjustments to optimize results.

To be successful in this role, you will require:

• A minimum of 8 years of marketing experience within the FMCG industry.
• A proven track record of leading successful marketing campaigns and driving brand growth.
• Strong leadership skills with experience managing cross-functional teams.
• Excellent communication and presentation skills with the ability to influence stakeholders at all levels.
• Proficiency in market analysis, consumer insights, and campaign performance metrics.
• A strategic thinker with a creative mindset and a strong understanding of the FMCG landscape.

If you are a motivated and experienced marketing professional looking for a challenging role, please submit your application. Due to the high volume of applications we receive, we can only respond to candidates who have been shortlisted for the position.

The Head of Marketing will be responsible for developing and executing comprehensive marketing strategies to drive strong brand image, key performance indicators (KPIs), and establish our positioning as market leaders in the category.

• Develop integrated regional marketing strategy and implementation roadmap for BLUE, including product launches and communication campaigns.
• Drive brand awareness, consideration, and relevance amongst target audiences through data-driven insights and market research.
• Monitor consumer behaviors, market trends, demographics, and competitor activities to stay ahead in the industry.

Key Responsibilities:

• Marketing Strategy
• Manage external agency partnerships to deliver innovative marketing solutions.
• Coordinate with digital teams for integration on strategy implementations and campaigns.
• Develop a performance measurement framework across key platforms to track campaign success.
• Activation and Campaigns
• Implement and sustain a performance measurement framework across key platforms to monitor campaign effectiveness.
• Responsible for financial planning and reporting to ensure transparency and accountability.
• Customer Experience
• Support the delivery of exceptional Customer Experience across all brand touchpoints to build customer loyalty.
• Team Management
• Drive talent development systems to foster growth and employee engagement.
• Lead a lean and effective Marketing structure and team to maximize productivity.

Required Skills:

• Minimum 10-15 years' work experience in Marketing and Communications.
• Advertising agency experience is highly desirable.
• Proven track record of delivering strategies with a high Customer Centric approach.

About the Team:

• Direct report to Chief Marketing Officer.

This role is for a highly skilled and experienced Creative Director , reporting to the Senior Director of Marketing , managing a team of 12+ members. The position will be responsible for creatively representing the company through branding and creative communications.

Key responsibilities include:

• Overseeing the execution of all creative efforts, including planning, development, and defending business objectives.
• Developing innovative concepts and executing projects across all media types.
• Providing detailed direction to creative staff and reports.
• Leading education and development of creative team members.
• Managing multiple projects from concept to completion.
• Supervising, managing, developing, and inspiring the creative team.
• Ensuring cost efficiency and adhering to best practices and processes.

Qualifications include:

• At least 15 years of management experience, preferably with award-winning multinational agencies, currently as a Creative Director.
• Experience managing a creative team of 8 or more graphic designers, art workers, etc.
• Proficiency in both media for integrated campaigns.
• Advanced budgeting and project management skills.
• Ability to handle conflicts and challenging situations confidently.
• Ability to coach, provide feedback, and train team members.
• Excellent English language skills.
• A fast thinker with a positive attitude and energy.
• Passion, commitment, integrity, humility, and dynamism.

About This Opportunity:

This is an exciting opportunity to join a leading organization that prioritizes personalized service, honesty, commitment, and results. Our specialties include Human Resources, Finance & Accounting, Marketing, Sales, Secretarial & Business Support, Executive Search, Banking & Financial Services, Management Consulting, and Engineering.

We are seeking a strategic leader to spearhead our global brand development and execution.

1. Leverage your expertise to craft and evolve our global brand positioning, ensuring alignment with our long-term vision and core values.
2. Establish and maintain a strong, consistent brand identity across all customer touchpoints and marketing channels.
3. Cultivate a compelling brand narrative that resonates with our global audience.
4. Prioritize a user-centric approach to branding, ensuring strategies are grounded in community insights.
5. Develop and execute integrated multichannel marketing campaigns that drive brand awareness and engagement.
6. Collaborate closely with senior management and cross-functional teams to ensure brand consistency across all platforms.
7. Analyze brand performance through key metrics and customer feedback, refining and optimizing strategies as needed.

The ideal candidate will possess in-depth knowledge of branding storytelling and digital finance, combined with a passion for building communities and driving impactful marketing initiatives.