9 Communication Planning jobs in the United Arab Emirates

Date: Jan 10, 2025

Company: Abu Dhabi Accountability Authority

Job Objective
Manage the development and implementation of corporate communications strategies, policy and procedures within the Abu Dhabi Accountability Authority (ADAA) including but not limited to crisis communication management, events management, public relations, and content development ensuring alignment with the Authority’s objectives and overall Abu Dhabi Government-wide communications guidelines.

Key Responsibilities/Duties

• A. Strategy and Planning
  Develop and manage the implementation and update of the section related policy, procedures manual, delegation of authority, systems user manuals and standard forms, and ensure compliance with ADAA’s overall policies and procedures.
  • Develop and manage the implementation, and update of the section’s responsibilities, budget, procurement, and operational plans ensuring alignment with the department and sector’s strategy and objectives, and ADAA’s mission and vision.
  • Ensure effective cascading of the department and sector’ strategy and objectives, and ADAA’s vision into the section’s strategic, budget and procurement, and operational plans to achieve ADAA’s overall objectives.
  • Develop the section’s Key Performance Indicators (KPIs) in line with ADAA’s overall objectives and ensure individual KPIs are met to improve efficiency and effectiveness.
• B. Operations
  Develop and manage the implementation of ADAA’s Corporate Communications plan in line with the ADAA strategic plan.
  • Manage and lead the preparation of the annual communication plan in cooperation with the media operations section and relevant ADAA’s organisational units, including occasions, events, awareness campaigns, and media coverage of these events.
  • Manage the development of crisis communication plan in collaboration with Business Continuity section in order to provide clear and consistent direction to all employees and ensure business continuity during emergency/disaster.
  • Manage the public relations of ADAA to ensure all media coverage and publicity promote the Authority’s mission and vision statement.
  • Manage the strategic communications policy in coordination with the relevant stakeholders, and ensure their effective implementation.
  • Manage relevant communication channels and digital media platforms to ensure that all relevant stakeholders are updated timely and accurately.
  • Establish and strengthen ADAA’s brand identity in all forms of official communications ensuring alignment with the ADAA’s branding standards.
  • Manage the maintenance and enhancement of ADAA's digital media platforms (layout, visual appearance, usability, etc.) and provide recommendations in cooperation and collaboration with IT Department and Media operations section.
  • Manage collaboration with local media for reputation management and tactical reporting; handles complaints if any.
  • Manage the maintenance, monitoring and update of ADAA’s internal website to ensure that all employees are aware of the latest developments within the Authority.
  • Assess various types and sources of internal communications and recommend the best program and practices that meets the ADAA’s needs.
  • Oversee all events, exhibitions, meetings, ceremonies, etc. to ensure smooth execution of activities and adherence to ADAA standards and guidelines.
  • Foster a culture of continuous improvement and change management through the utilization of appropriate communication platforms.
  • Manage the production of high-quality communication materials to key stakeholders to ensure that all official documents/publications are well laid-out in terms of design, artwork, printing, and publication.
  • Manage the media presence of leaders and officials through continuous coordination and communication with media agencies and media professionals.
• C. Talent Management and Development
  Manage the effective achievement of assigned section operational goals through effective leadership by setting individual objectives, managing performance within the section, and developing and motivating the team to maximize performance. • Monitor a section’s training plan to ensure that the team attends all trainings and development activities required for the role for continuous performance improvements. • Conduct performance evaluation of subordinates against KPIs by monitoring individual performance, reviewing progress reports, recommending corrective actions, and providing overall assessment to support the achievement of ADAA’s overall objectives.
  • Manage team workload within the section through the appropriate delegation of work.
  • Motivate subordinates, especially focusing on developing capabilities of UAE National employees, to develop a motivated and high-performance team.
• D. Corporate
  Ensure employee adherence and compliance with all ADAA corporate policies, procedures and guidelines (HR, IT, Procurement, Finance, Health and Safety etc.) within the assigned section.
  • Manage and review section’s related correspondence such as e-mails, memos, and letters to ensure professionalism, completeness and accuracy of information.
  • Manage the retention, documentation, preservation, and archive of section’s related physical and electronic records in accordance with relevant policies and procedures.
  • Manage any section related queries and ensure that required response and support are provided to relevant ADAA’s organizational units and employees as and when required.
  • Ensure relevant technologies used within ADAA are utilized by employees in order to optimize work efficiency.
  • Ensure compliance with ADAA’s values, Code of Business Conduct and ethics at all times to support the establishment of a value driven culture within the Authority.
  • Ensure the implementation of the relevant health and safety legislation, policies and procedures, in the performance of duties within the assigned section.
  • Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.
  • Ensure that all reports are prepared accurately, submitted timely and meet ADAA requirements and quality standards.
• E. General
  The level of performance should reflect the academic qualification, type of courses in the field of specialization, employee job level, and the level of productivity.
  • The academic and professional certificates required and approved by ADAA should be acquired within the period specified and based on the employee’s Individual Development Plan.
  • Perform the task and responsibilities independently unless an approval or directive was obtained to delegate the task to other employees in case of incapability to perform the tasks and responsibilities.
  • Ensure teamwork, collaboration, and dedication in performing duties.
  • Showcase a strong leadership to the team members.
  • Knowledge and awareness about the capabilities of the subordinates and showcase a strong knowledge in the field of specialization.
  • Provide the required support and guidance to the subordinates.
  • Take responsibility of the decisions made.

Requirements

Bachelor’s Degree in media and communication or Relevant Field

10 – 12+ years of relevant experience in marketing and communications with preferably 6 years in a supervisory role.

Role Summary

Drive a comprehensive brand media planning approach by developing and executing full-funnel, cross-channel strategies that align with business objectives. You will lead the integration of online and offline media efforts, ensuring a seamless customer journey and consistent brand storytelling across platforms. Develop, implement, manage media strategy & buying across all countries being the trusted advisor for Brand Media holistic planning. Consolidate, monitor and report trade marketing initiatives ensuring it aligns with a company's overall business goals.

What’s On Your Plate?

Integrated Marketing Strategy & Planning

• Develop a strategic marketing mix and full-funnel channel strategy (ATL, digital, social, influencer, experiential) that supports brand and performance goals.

• Define and implement holistic go-to-market plans for brand campaigns across all channels, including online, offline, and emerging media.
  Create and maintain a synchronized regional calendar of integrated campaigns in close collaboration with local marketing teams.

• Ensure channel strategies align with business priorities, customer insights, and local nuances, balancing regional consistency with market-specific adaptability.

Cross-Channel Campaign Leadership

• Lead regional media planning and buying across channels—offline, digital, and hybrid—partnering with media agencies and internal channel leads.

• Ensure a unified approach to brand messaging across media touchpoints, enabling a seamless omnichannel customer experience.

• Champion the principles of “fewer, bigger, better” by curating impactful campaigns that optimize media efficiency and effectiveness.

Collaboration & Stakeholder Management

• Act as a cross-functional connector—working with channel leads, brand managers, data analysts, and local teams to ensure cohesive planning and execution.

• Partner with regional and local marketing leads to align on upcoming brand plans and recommend data-driven budget allocations to support scalable growth.

• Facilitate regular touchpoints across media and channel stakeholders to foster alignment, transparency, and shared learnings.

Insights, Measurement & Optimization

• Conduct in-depth analysis of campaign performance across all channels; consolidate insights and translate them into actionable recommendations.

• Monitor market trends, competitor activities, and channel innovations to continuously refine strategy and stay ahead of industry shifts.

• Drive continuous improvement by sharing campaign learnings across teams, encouraging a test-and-learn culture.

Media Partnerships & Innovation

• Manage media pitch and onboarding processes for new partners across digital, offline, and experiential channels to unlock new growth opportunities.

• Explore and pilot innovative media formats and data-led strategies to enhance reach, engagement, and conversion.

What Did We Order?

• Strong experience in brand/media planning across both online and offline channels, ideally within a fast-paced, regional or global environment.

• Proven ability to lead cross-functional collaboration and manage complex stakeholder relationships.

• Analytical mindset with experience using campaign and performance data to guide planning and optimization.

• Passion for brand building, customer experience, and innovation in media.

• You have worked for a central or regional team in the past, so you know the mechanics of coordination and regular multi-country reporting

• Comfortable working in a challenging environment, be able to adapt at all time

• You ideally have 7+ years relevant experience

• You are analytical, have logical thinking, and you’re a problem solver

• You are organised and plan ahead

• You can define, assess, solve and communicate back to stakeholders in a clear and concise way

• Excel Skills

talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

OFFLINE MARKETING

• Develop a marketing mix and ATL channel strategy defining best practice approaches

• Create and maintain a regional calendar of cross-channel marketing campaigns alignment with local marketing teams to create and manage their marketing campaign plans and channels

• Define the go-to-market blueprint for Offline marketing across channels / lead Offline media buying for the Talabat region

• Cross-functional collaboration across other departments to ensure a greater understanding of cross-channel impact as well as data accuracy

• Identify and manage the media pitch process with new partners to extend our potential for growth in new and existing markets

• Liaise with Marketing Leads to agree on upcoming plans and recommend budget requirements to drive needed growth.

• Conduct regular analysis with partners to monitor market landscape evolutions competitive monitoring

• Analyze campaign performance consolidate learnings and share knowledge across departments and local teams

TRADE PLANNING

• Maintain regional monitoring for all campaign tiers to ensure we follow the guidance of having fewer bigger better campaigns make sure we have a consistent approach when it comes to actuals vs planned campaigns

• Understand campaign performances to provide guidance to countries when it comes to campaign prioritization

• Regularly share intel with regional channel leads to ensure everyone is on the same page and everyone works as a 1 team answering the same objective

Qualifications :

• You have worked for a central or regional team in the past so you know the mechanics of coordination and regular multi-country reporting

• Comfortable working in a challenging environment be able to adapt at all times

• You ideally have 4 years of relevant experience

• You are analytical have logical thinking and you're a problem solver

• You are organized and plan ahead

• You can define assess solve and communicate back to stakeholders in a clear and concise way

• You know how to work with external partners (media agency creative agency research agency suppliers etc)

• Excel Skills

Remote Work : No

Employment Type : Full-time

We are hiring for a leading integrated retail and consumer services organization with a strong presence across multiple high-growth markets. With a diversified portfolio spanning convenience retail, automotive services, and lifestyle offerings, we serve millions of customers through a robust network of physical and digital touchpoints.

The Vice President of Strategy & Planning will play a critical leadership role in shaping the long-term direction of the business. This executive will lead corporate strategy, business planning, and transformation initiatives across multiple business units. The ideal candidate will bring deep experience in retail or FMCG, a strong understanding of regional market dynamics, and a proven track record at the Director level or above.

Key Responsibilities

Strategic Leadership

• Define and drive the corporate strategy roadmap in alignment with business goals and market opportunities.
• Lead cross-functional strategic initiatives, including market entry, portfolio optimization, and digital transformation.
• Partner with C-suite executives to translate vision into actionable plans and measurable outcomes.

Business Planning & Performance Management

• Oversee the annual business planning cycle, including target setting, forecasting, and scenario modeling.
• Develop and monitor KPIs to track strategic execution and business performance across regions.
• Lead strategic reviews and provide insights to support executive decision-making.

Market Intelligence & Competitive Analysis

• Build and lead a high-performing strategy and insights team to deliver market intelligence, consumer trends, and competitor benchmarking.
• Identify growth opportunities across categories, channels, and geographies.
• Translate insights into strategic recommendations that drive commercial impact.

Transformation & Change Management

• Champion enterprise-wide transformation programs focused on operational efficiency, digital enablement, and customer-centricity.
• Drive alignment across business units and functions to ensure seamless execution of strategic initiatives.
• Foster a culture of agility, innovation, and continuous improvement.

Stakeholder Engagement

• Act as a strategic advisor to senior leadership and board members.
• Collaborate with regional and international teams to ensure alignment and knowledge sharing.
• Build strong relationships with external partners, consultants, and industry stakeholders.

Qualifications & Experience

• Bachelor’s degree in Business, Strategy, Economics, or related field; MBA or equivalent advanced degree preferred.
• 15+ years of experience in strategy, planning, or corporate development, with at least 6 years in a Director-level or above role.
• Proven experience in Tier 1 retail, FMCG, or consumer-facing industries.
• Strong exposure to regional markets in the Middle East, with a deep understanding of consumer behavior and market dynamics.
• Exceptional analytical, communication, and leadership skills.
• Experience leading high-impact teams and managing complex, cross-functional projects.

Key Competencies

• Strategic Thinking & Vision
• Commercial Acumen
• Market & Consumer Insight
• Business Transformation
• Executive Communication
• Cross-Functional Leadership
• Data-Driven Decision Making

Transform your career by becoming a Marketing Strategist for the UAE.

This opportunity enables you to drive impactful marketing initiatives tailored to the local market, bridging central teams and local operations to ensure campaigns, content, and partnerships reflect the Emirati culture and consumer behavior.

• Augment and localize central marketing strategies to fit the UAE market
• Develop and execute end-to-end marketing campaigns across all relevant channels
• Elevate creatives, messaging, and content to accurately represent Emirati culture and consumer preferences
• Serve as the primary marketing liaison for internal teams based in the UAE
• Collaborate with central teams in Performance, CRM, Brand, Intelligence, and Ops
• Identify and activate local partnerships, sponsorships, and media opportunities
• Represent the company through events, media engagements, and community initiatives in the UAE
• Optimize local marketing budget allocation and outcome of spend
• Monitor campaign performance and report insights to central teams

• Minimum 5 years of marketing experience in a similar role or industry
• Detailed understanding of the UAE market and consumer landscape
• Proven track record in campaign execution, brand positioning, and local partnerships
• Excellent communication and cross-functional collaboration skills
• Fluency in English is required; proficiency in Arabic or other regional languages is a plus
• Able to thrive in a fast-paced, dynamic environment

UAE, Dubai / Full-time Onsite or Remote / Marketing

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Join Binance’s Fiat Team , one of our core business lines, to scale global user growth. You'll work across teams (BD, Product, Marketing, Regional) to build structured, data-driven strategies that drive acquisition, activation, and retention.

• Optimize growth & retention strategies based on our current global fiat ecosystem
• Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
• Run rapid A/B tests, iterate growth models, and improve user quality
• Tailor strategies for local markets with deep user insights
• Collaborate cross-functionally to bring strategies to life

• 8+ yrs in user growth/performance / digital marketing
• Strong data mindset, familiar with growth tools & KPIs
• Internet, Web3, or fintech background preferred
• Excellent English communication; multilingual is a plus
• Adaptable, entrepreneurial, and hands-on

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

Join to apply for the Fiat - User Growth Marketing Manager - Strategy role at Binance

Join to apply for the Fiat - User Growth Marketing Manager - Strategy role at Binance

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Join Binance’s Fiat Team , one of our core business lines, to scale global user growth. You'll work across teams (BD, Product, Marketing, Regional) to build structured, data-driven strategies that drive acquisition, activation, and retention.
Requirements

• Optimize growth & retention strategies based on our current global fiat ecosystem
• Lead full-funnel user journeys: acquisition → activation → retention → conversion
• Drive multi-channel user acquisition (KOLs, social, SEO/ASO, referrals, communities)
• Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
• Run rapid A/B tests, iterate growth models, and improve user quality
• Tailor strategies for local markets with deep user insights
• Collaborate cross-functionally to bring strategies to life
  

• 8+ yrs in user growth/performance / digital marketing
• Global market experience (MENA, LATAM, SEA, Africa, etc.)
• Strong data mindset, familiar with growth tools & KPIs
• Internet, Web3, or fintech background preferred
• Excellent English communication; multilingual is a plus
• Adaptable, entrepreneurial, and hands-on
  

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
  

• Seniority levelMid-Senior level

• Employment typeFull-time

• Job functionMarketing
• IndustriesTechnology, Information and Internet

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Crypto Jobs

• Location: Remote (Dubai, UAE)
• Focus: Lead global growth strategies for Binance’s fiat ecosystem (acquisition, activation, retention)
• Teamwork: Work cross-functionally with BD, Product, Marketing, Regional teams
• Develop and optimize multi-channel user acquisition and retention strategies (KOLs, social media, SEO/ASO, referrals, communities)
• Track and analyze key growth metrics: CAC, LTV, retention rates, viral coefficient
• Run A/B tests and iterate growth models rapidly
• Customize growth plans based on local market insights
• Collaborate globally to implement growth strategies effectively
• 8+ years experience in user growth, performance marketing, or digital marketing
• Proven success in global markets (MENA, LATAM, SEA, Africa, etc.)
• Strong data-driven mindset with experience in growth tools & KPIs
• Background in internet, Web3, or fintech preferred
• Excellent communication in English; multilingual skills a plus
• Adaptable, entrepreneurial, and hands-on approach

• Work with one of the fastest-growing global blockchain ecosystems
• Collaborate with diverse and talented teams worldwide
• Autonomy on impactful, fast-paced projects
• Strong career growth opportunities
• Competitive salary, benefits, and flexible work arrangements