30 Customer Insights jobs in the United Arab Emirates

MAIN PURPOSE OF JOB

To lead the generation, analysis, and communication of actionable customer and patient insights, drawing from qualitative and quantitative sources, to inform decision-making, enhance experience strategies, and drive innovation across the Mediclinic Group. This includes working with the Senior VoC Manager and Customer Journey Manager to ensure care pathways are seamless, empathic, and consistently delivering value for both patients and the organization. This role will be based in Dubai.

KEY RESPONSIBILITY AREAS

• Collect and analyze data from surveys, Voice of Customer (VoC) platforms, patient interviews, focus groups, social listening, and operational metrics.
• Identify patterns, trends, and unmet needs across patient journeys, regions, demographics, and service lines.
• Translate insights into actionable recommendations for clinical, operational, digital, and marketing teams.
• Create clear, visual, and compelling storytelling to influence decision-making and build organizational empathy.
• Support leadership to make data-informed decisions based on real-time sentiment and experience trends.
• Work cross-functionally to embed customer insights into service design, CX strategy, digital initiatives, and leadership planning.
• Act as a strategic partner to senior stakeholders, helping them prioritize based on real customer needs.
• Drive continuous improvement, displaying confidence in influencing others to adopt new ways of working.
• Understand and advocate for the needs of patients, providers, and caregivers, often in emotionally sensitive contexts.

REQUIRED EDUCATION

Post Bachelors' qualification with demonstration of continuous learning.

REQUIRED EXPERIENCE

8+ years' customer analytics experience including 3+ years of management experience.

REQUIRED JOB SKILLS AND KNOWLEDGE

• Verbal and written communication skills in English (Arabic will be an advantage).
• Omnichannel marketing execution.
• Customer journey creation, user story and persona mapping, design thinking, UX/UI, storyboarding, prototyping, user interface documentation skills, etc.
• Marketing automation tools.
• Ability to design and implement global marketing strategies tailored for B2C healthcare, focusing on market penetration, customer acquisition, and brand positioning.
• CRM (Customer Relationship Management) software applications.
• Brand implementation & custodianship.
• Employer branding principles.
• Strategic brand management.

Head of Customer Insights is a vital role that involves leveraging customer data and market intelligence to drive business strategy.

• Develop and implement customer insights strategies to deliver exceptional guest experiences.
• Design and oversee comprehensive customer research programs, including surveys, focus groups, interviews, and observational studies.
• Monitor industry trends, competitor activities, and market conditions to identify opportunities and threats.
• Develop and maintain a set of customer experience KPIs and metrics, reporting regularly to senior management.

The ideal candidate will have a Master's degree in a related discipline and a minimum of 7-10 years of experience in Customer Insights, Market Research, or Customer Experience Management. Strong stakeholder management skills are essential for success in this role.

• Strategic thinking and problem-solving skills.
• Experience in leadership, strategy development and execution, data analytics, and research (both quantitative and qualitative).

Join our fast-paced and innovative team to make a significant impact on delivering exceptional airport experiences.

• Seniority level: Director
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Airlines and Aviation

To drive business growth, we need a skilled professional who can lead the generation and analysis of customer insights. This role involves drawing from qualitative and quantitative sources to inform decision-making, enhance experience strategies, and drive innovation.

The ideal candidate will work closely with senior stakeholders to ensure seamless care pathways, empathic customer experiences, and consistent delivery of value for both patients and the organization.

• Collect and analyze data from various sources, including surveys, Voice of Customer (VoC) platforms, patient interviews, focus groups, social listening, and operational metrics.
• Identify patterns, trends, and unmet needs across patient journeys, regions, demographics, and service lines.
• Translate insights into actionable recommendations for clinical, operational, digital, and marketing teams.
• Create clear, visual, and compelling storytelling to influence decision-making and build organizational empathy.

We are looking for an experienced professional with 8+ years of customer analytics experience, including 3+ years of management experience. The ideal candidate should have a post-Bachelor's qualification with a demonstration of continuous learning.

Required Skills:

• Verbal and written communication skills in English.
• Omnichannel marketing execution.
• Customer journey creation, user story, and persona mapping, design thinking, UX/UI, storyboarding, prototyping, user interface documentation skills, etc.
• Marketing automation tools.
• Ability to design and implement global marketing strategies tailored for B2C healthcare, focusing on market penetration, customer acquisition, and brand positioning.
• CRM software applications.
• Brand implementation & custodianship.
• Employer branding principles.
• Strategic brand management.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.

Were looking for a strategic and handson Customer Insights Lead to join the SMC team at Snap Inc in the MENA region. In this role youll lead research and analytics initiatives that fuel our sales teams with deep verticalspecific insights and productsales recommendations.

Youll drive endtoend execution of insights projects across the MENA region and globally. The research efforts will span industry verticals distilling complex data into clear actionable outputs that strengthen gotomarket strategies and sales narratives. This is a great opportunity for someone with a strong background in B2B research and analytics in the technology space who enjoys working crossfunctionally and is passionate about delivering insights that move the business forward.

The role reports to the Head of SMC Insights based in California USA and will partner closely with Sales Growth Marketing and Business Development (BD) teams across the MENA region.

What youll do:

• Develop Vertical Insight Narratives Build compelling insightdriven narratives that help the SMC Growth Sales and Business Development (BD) teams craft stronger more relevant sales pitches tailored to each advertisers category (e.g. education ecommerce retail) and target audience on Snapchat.

• Support BD Outreach with CredibilityBoosting Insights Partner with BD teams to inform cold outreach with databacked verticallyspecific insights that increase the credibility of our sales pitch.

• Translate Advertiser Objectives Product Recommendations Work closely with crossfunctional teams to identify the right product feature mix for each advertiser type based on their objectives (e.g. awareness leads purchases) audience segments and industry vertical.

• Synthesize 1P and 3P Data into Actionable Outputs Combine internal data (e.g. campaign performance Snapchatter behavior) external data sources (e.g. GWI) and strategic intuition to craft tailored insights that are timely actionable and easy to activate.

• Operationalize Scalable Insight Production Build repeatable frameworks to generate insights that can be scaled across key regions and verticals. Create templates and tooling where possible to accelerate turnaround for Sales Marketing BD teams and Events.

• Engage with CrossFunctional Stakeholders Serve as the point person for Marketing Sales and BD teams on insight needs. Translate business questions into research briefs prioritize efforts based on impact and ensure timely highquality deliverables.

• Elevate GoToMarket Materials with Tailored Deliverables Support the creation of onepagers pitch decks and vertical strategy narratives by embedding insight rigor and tailoring content to advertiserspecific contexts.

• Act as a Strategic Liaison to Global Teams Bridge the MENA region with global Insights and Growth teams based in North America. Ensure teams needs and market nuances are reflected in global initiatives while local teams benefit from scalable tools narratives and best practices developed centrally.

Knowledge Skills & Abilities:

• Experience with data analytics and quantitative & qualitative research methodologies in the B2B technology space.

• Familiarity with audience and industry insights platforms like GWI Mintel etc.

• Handson experience with tools like Qualtrics.

• Ability to present and brainstorm research findings with both technical and nontechnical/business audiences.

• Ability to connect the dots between disparate sources and think strategically about how recommendations will impact the gotomarket strategy.

Minimum Qualifications:

• At least 8 years of experience conducting B2B research in technology space with .

• Proficiency in SQL and/or Python/R for analysis and data visualization

• Bachelors degree in Computer Science Human Computer Interaction Information Science Psychology Social Science or any related field or equivalent years of experience

Preferred Qualifications:

• Masters degree in Computer Science Human Computer Interaction Information Science Psychology Social Science

• Experience with quantitative research (metrics survey design response effects sampling crosstabs and statistical concepts etc.)

• Experience in evaluating negotiating and working with external research vendors

• You are able to demonstrate critical thinking beyond business requests

• You enjoy collaborative work in a dynamic datadriven and creative environment

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week).

If you are not based in the same location(s) listed for this role and are open to relocation we encourage you to apply to take advantage of our generous relocation policy.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets. If you have a disability or special need that requires accommodation please dont be shy and contact us at .

Our Benefits: Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps longterm success!

If you have a disability or special need that requires accommodation please dont be shy and provide us some information.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

Our Benefits: Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps longterm success!

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.

Were looking for a strategic and handson Customer Insights Lead to join the SMC team at Snap Inc in the MENA region. In this role youll lead research and analytics initiatives that fuel our sales teams with deep verticalspecific insights and productsales recommendations.

Youll drive endtoend execution of insights projects across the MENA region and globally. The research efforts will span industry verticals distilling complex data into clear actionable outputs that strengthen gotomarket strategies and sales narratives. This is a great opportunity for someone with a strong background in B2B research and analytics in the technology space who enjoys working crossfunctionally and is passionate about delivering insights that move the business forward.

The role reports to the Head of SMC Insights based in California USA and will partner closely with Sales Growth Marketing and Business Development (BD) teams across the MENA region.

What youll do:

• Develop Vertical Insight Narratives Build compelling insightdriven narratives that help the SMC Growth Sales and Business Development (BD) teams craft stronger more relevant sales pitches tailored to each advertisers category (e.g. education ecommerce retail) and target audience on Snapchat.

• Support BD Outreach with CredibilityBoosting Insights Partner with BD teams to inform cold outreach with databacked verticallyspecific insights that increase the credibility of our sales pitch.

• Translate Advertiser Objectives Product Recommendations Work closely with crossfunctional teams to identify the right product feature mix for each advertiser type based on their objectives (e.g. awareness leads purchases) audience segments and industry vertical.

• Synthesize 1P and 3P Data into Actionable Outputs Combine internal data (e.g. campaign performance Snapchatter behavior) external data sources (e.g. GWI) and strategic intuition to craft tailored insights that are timely actionable and easy to activate.

• Operationalize Scalable Insight Production Build repeatable frameworks to generate insights that can be scaled across key regions and verticals. Create templates and tooling where possible to accelerate turnaround for Sales Marketing BD teams and Events.

• Engage with CrossFunctional Stakeholders Serve as the point person for Marketing Sales and BD teams on insight needs. Translate business questions into research briefs prioritize efforts based on impact and ensure timely highquality deliverables.

• Elevate GoToMarket Materials with Tailored Deliverables Support the creation of onepagers pitch decks and vertical strategy narratives by embedding insight rigor and tailoring content to advertiserspecific contexts.

• Act as a Strategic Liaison to Global Teams Bridge the MENA region with global Insights and Growth teams based in North America. Ensure teams needs and market nuances are reflected in global initiatives while local teams benefit from scalable tools narratives and best practices developed centrally.

Knowledge Skills & Abilities:

• Experience with data analytics and quantitative & qualitative research methodologies in the B2B technology space.

• Familiarity with audience and industry insights platforms like GWI Mintel etc.

• Handson experience with tools like Qualtrics.

• Ability to present and brainstorm research findings with both technical and nontechnical/business audiences.

• Ability to connect the dots between disparate sources and think strategically about how recommendations will impact the gotomarket strategy.

Minimum Qualifications:

• At least 8 years of experience conducting B2B research in technology space with .

• Proficiency in SQL and/or Python/R for analysis and data visualization

• Bachelors degree in Computer Science Human Computer Interaction Information Science Psychology Social Science or any related field or equivalent years of experience

Preferred Qualifications:

• Masters degree in Computer Science Human Computer Interaction Information Science Psychology Social Science

• Experience with quantitative research (metrics survey design response effects sampling crosstabs and statistical concepts etc.)

• Experience in evaluating negotiating and working with external research vendors

• You are able to demonstrate critical thinking beyond business requests

• You enjoy collaborative work in a dynamic datadriven and creative environment

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week).

If you are not based in the same location(s) listed for this role and are open to relocation we encourage you to apply to take advantage of our generous relocation policy.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets. If you have a disability or special need that requires accommodation please dont be shy and contact us at .

Our Benefits: Snap Inc. is its own community so weve got your back We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps longterm success

If you have a disability or special need that requires accommodation please dont be shy and provide us some information.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

Our Benefits: Snap Inc. is its own community so weve got your back We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps longterm success

Dubai, UAE

• Full-time
• Data & Analytics

About the opportunity

This role sits at the intersection of marketing performance, analytics, and strategic planning.

You will support the regional marketing team in turning data into insight and insight into impact — by tracking performance, supporting budget governance, and helping markets make data-informed decisions.

You’ll work closely with regional leads and country marketing teams across the MENA region to ensure we’re running effective, efficient, and aligned marketing operations.

This role is ideal for someone early in their marketing strategy or analytics journey, looking to grow their skills by solving real business problems in a fast-paced environment.

What’s On Your Plate?

• Strategic Projects & Growth Initiatives

Lead and scale new growth levers – Own performance tracking and end-to-end coordination for growth initiatives like Refer a Friend; assess incentive structures, benchmark competition, and act as PMO across Product, CRM, and local teams. Ideate and pilot other scalable growth levers we may be missing—especially those already gaining traction with competitors.

Drive the Channel Mix Effectiveness Tracker – Build and maintain a dashboard along with data team to analyze CRM, PM, Discounts, and Brand spend across markets; identify optimal allocation strategies based on ROI and incrementality.

Launch and own the Missed Target Root Cause Library – Build a structured repository of missed OKRs, analyze root causes, and share insights with markets to avoid repeat misses.

Run the Marketing Competition Intelligence program – Track competitor marketing activity across all markets, flag emerging trends, and drive proactive internal response with cross-functional partners.

Maintain key trackers (CAC, ROI, payback, LTV, etc.) across all 8 markets.

Forecast performance vs. OKRs using trend data; flag risks early and suggest corrective actions.

Own the Marketplace Health Snapshot (integrated into our regular C-suite and Country MD updates) to track overall business health beyond just GMV and Orders.

Role Summary

Lead the Strategy & Planning function within the regional marketing team. Responsible for working with multiple stakeholders across the business to identify their needs and shape this into a holistic coordinated centrally held marketing plan that delivers against the commercial objectives of the business. Own Talabats marketing budget and ensure its spent effectively

You will oversee the governance and delivery of this plan reviewing performance and revising the strategy as required. Working with the other senior marketers within the team you will establish a proactive positive new system of governance for the business applying this to the creation of the marketing plan.

Whats On Your Plate

• Supervises the full planning cycle (Annual Marketing Plan Budget Estimates and Forecast)

• Leads and responsible to manage a team of planning managers

• Work closely with the Senior Marketing Leadership to create processes for gathering inputs from multiple reporting mechanisms defining OKRs and developing operational health insights for Quarterly Business Reviews Monthly Business Reviews etc.

• Sees through the Go to market execution of company wide strategies in different markets.

• Leads the investment proposal cycles and ensures markets are equipped with proper funding to achieve results

• Responsible for vertical expansions / city expansion with marketing management accountability until proper set up is in place in the markets

• Liaises between country marketing directors and regional central function to ensure proper support is given to markets.

• Ensures that all campaigns launched are following the right efficiency measures with close eye on performance and ROI.

• Create and develop campaign playbooks that can be shared across the region to enable cross country learnings.

Qualifications :

What Did We Order

• Must Have Marketing Management Experience of at least 5 years (Overall experience 10) preferred industries (E Commerce /Telecom / FMCG)

• Must Have: Strong experience in marketing/commercial planning

• Must have: At least 2 years of FP&A leadership experience

• Must Have: Strong team leadership and stakeholder management

• Must Have: Analytical with an eye on spotting opportunities and building on them

• Regional experience in a matrix organization is a strong plus

Remote Work :

No

Employment Type :

Fulltime

The Analytics and Insights Manager (Marketing) will work with cross functional stakeholders across Loyalty, Marketing & Digital IT to provide deep data insights into the effectiveness of Marketing programs / campaigns. This covers performance of Marketing campaigns and associated customer behaviour. In addition, the role will also track / report performance across media channels and optimise the campaigns based on insights. The role will be essential in partnering with all the stakeholders to track effectiveness of Marketing programs and spends.

Key Responsibilities :

Analytics and Insights :

• Responsible for providing data-driven insights and strategic recommendations to enhance marketing effectiveness, customer engagement, and business growth by informing decision-making and optimize campaigns across all channels.
• Analyze marketing performance data across channels (e.g., digital, social media, email, and offline campaigns).
• Develop actionable insights to improve customer acquisition, retention, and engagement strategies.
• Monitor key performance indicators (KPIs) and report on campaign effectiveness & ROI
• Identify trends, opportunities, and risks through deep-dive analyses.
• Work with marketing teams to optimize campaigns based on data-driven insights.
• Leverage A / B testing, cohort analysis, and predictive modelling to enhance campaign outcomes.
• Build and maintain marketing dashboards for real-time tracking of performance metrics
• Utilize advanced analytics tools such as SQL, Python, R, Google Analytics, BI.
• Involved in ML models operationalization and business value realization.
• Support the development and adoption of predictive analytics, AI / ML models for mass marketing to : optimize test learn across initiatives, forecast customer behaviour, acquisition / conversion models to NFR, look alike models, MMM model etc.
• Communicate and present complex data and insights in a clear and compelling way to stakeholders, using data storytelling and visualization tools

Process and Policy Development :

• Support the development of RACI models to clearly define roles and responsibilities with Loyalty, Marketing, Retail, Digital (IT) and other stakeholders.
• Ensure integration of data analytics functions with overall business objectives.

Stakeholder Management :

• Collaborate with internal stakeholders, including retail business leads, IT, finance, and operations & external stakeholders such as advertising agencies, media agency, marketing analytics agency, consumer research etc
• Serve as the primary point of contact for internal stakeholders for C Store business analytics

Qualifications :

• Bachelor's degree in Data Science, Business Administration, Statistics, or a related field; MBA or equivalent advanced degree preferred.
• 6+ years of experience on data and analytics functions preferably in large B2C Marketing organisations or Advertising / Media Agencies
• Strong strategic thinking, analytical, and problem-solving skills.
• Good communication and interpersonal skills.
• Ability to thrive in a dynamic and fast-paced environment.

Technical Skills

• Proficiency in data analytics tools and software (e.g., SQL, Dataiku Python, R, Tableau, Power BI).
• Experience with data infrastructure and cloud platforms (e.g., AWS, Azure, Google Cloud).
• Knowledge of statistical analysis, machine learning, and data visualization techniques.
• Experience in ML models operationalisation and business value realisation
• Familiarity with data privacy regulations and best practices.

Professional Skills :

• Ability to manage multiple projects simultaneously.
• Expertise in data analysis, and business intelligence.
• Ability to develop and implement data strategies and roadmaps.

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