25 Customer Segmentation jobs in the United Arab Emirates

We are seeking a skilled Content Marketing Manager to join our team in El-Fujairah, UAE.

The successful candidate will be responsible for developing and implementing a comprehensive content marketing strategy to drive brand awareness and customer engagement.

This is an excellent opportunity for someone who is passionate about marketing and has a strong understanding of digital media.

Responsibilities:

• Develop and implement a comprehensive content marketing strategy to drive brand awareness and customer engagement.
• Write, edit, proofread, and publish high-quality content across various platforms including social media, website, blog, email campaigns, etc.
• Conduct thorough research on industry-related topics to create compelling and informative content.
• Collaborate with designers and other team members to produce visually appealing content.
• Stay updated on industry trends and incorporate them into the content strategy.
• Monitor and analyze the performance of content using analytics tools to make data-driven decisions.
• Manage social media accounts and engage with followers by responding to comments and messages in a timely manner.

Requirements:

• Bachelor's degree in Marketing, Communications or related field.
• Proven work experience as a Content Marketing Manager or similar role.
• Excellent writing skills with the ability to create engaging and persuasive content.
• Strong understanding of SEO principles and keyword research.
• Familiarity with social media management tools such as Hootsuite or Buffer.
• Experience using Google Analytics or other analytics tools to track performance metrics.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Fluency in English is required; proficiency in other languages is a plus.

Preference will be given to candidates who are Pakistani or Malayalee nationals living in UAE with their own visa.

This is a contract job suitable for individuals without prior experience or students looking for part-time employment.

If you have a passion for marketing and are looking for an exciting opportunity in the dynamic city of El-Fujairah, apply now.

This is a challenging role that requires the successful candidate to oversee the company's marketing strategy, both offline and online. The Marketing Strategy Lead will be responsible for planning, implementing, and managing the overall marketing approach.

• Develop and execute the marketing strategy, including setting targets and measuring performance.
• Build and maintain relationships with internal stakeholders to ensure alignment and effective communication.
• Brainstorm and implement innovative marketing ideas to drive business growth.
• Analyze market trends and competitor activity to inform marketing decisions.
• Manage and optimize the company's social media presence to engage with customers and promote brand awareness.

To succeed in this role, you will need:

• A bachelor's degree in Marketing or a related field.
• At least 3 years of experience in a marketing role, preferably in a leadership position.
• Excellent communication and project management skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.

This role offers a competitive salary and benefits package, including:

• Opportunities for career growth and professional development.
• A dynamic and supportive work environment.
• A comprehensive health insurance plan.
• A retirement savings plan.

Job Summary:

To develop and execute a comprehensive marketing strategy to achieve business objectives. The ideal candidate will have expertise in market research, analysis, and planning.

Key Responsibilities:

• Conduct market research and analysis to inform marketing decisions
• Develop and implement marketing plans to achieve business targets
• Manage relationships with market research agencies, advertising agencies, and media agencies
• Lead primary and secondary sales analysis and competition tracking
• Formulate long-term and short-term marketing strategies and incremental plans for brand building and execution

Requirements:

• 3+ years of experience in product/brand management in FMCG or beauty industry
• Bachelor's degree in Marketing, Business, or related field
• MBA from a Premier institute
• Strong analytical, creative, and execution skills
• Fluent in English

We are seeking a highly skilled Marketing Campaigns & Communications Manager to spearhead our marketing efforts in Abu Dhabi.

• Develop and execute an effective multi-channel marketing communications strategy that drives business growth in the UAE.
• Create and deliver innovative marketing campaigns that support the expansion of our operations in EMEA, specifically in the UAE.
• Help our team effectively communicate its value proposition through various channels to attract new clients, enhance our brand reputation, and drive business success.

• A minimum of 7 years of experience in marketing with a proven track record of delivering complex marketing campaign programs.
• Strong cross-functional collaboration skills within a matrix organization.
• SUCCESSFUL experience in building strong relationships with team members across different regions and focus areas.

We celebrate diversity and champion individual achievement. As an equal opportunity employer, we provide fair and inclusive employment opportunities to all qualified candidates and employees, regardless of background, identity, or experience.

As a Marketing Strategy Executive, you will oversee the development and implementation of our marketing strategy. This includes planning, executing, and managing all offline and digital marketing initiatives to drive business growth.

• Develop and implement an overall marketing strategy, including content creation and social media presence.
• Collaborate with internal teams to enhance user experience and develop creative growth strategies.
• Manage online content through SEO and Google Analytics to ensure optimal performance.

Our ideal candidate is a highly motivated and innovative professional with excellent communication skills and a passion for driving business success.

Job Title: Marketing Strategy Lead

About the Role:

We are seeking a highly strategic marketing professional to lead brand growth, regional campaigns, and consumer engagement across the Middle East.

Main Responsibilities:

• Develop and execute regional marketing strategies to drive brand awareness and market share.
• Lead multichannel campaigns including digital, retail, and trade marketing.
• Collaborate with cross-functional teams (sales, category insights) to optimize go-to-market strategies.
• Analyze market trends & consumer insights to develop innovative marketing initiatives.

Requirements:

• 15+ years of FMCG marketing experience in the Middle East.
• Strong expertise in brand management, trade marketing & consumer insights.
• Proven track record in leading marketing campaigns & driving business growth.
• Experience in a regional role within a multinational FMCG company is highly desirable.
• Excellent communication, leadership & stakeholder management skills.

What We Offer:

A rewarding opportunity to work with a global FMCG leader, driving business growth and delivering exceptional results. If you have a proven track record in leading marketing campaigns and driving business growth, we encourage you to apply.

The Marketing Planning & Execution Lead will support the strategic planning process for the brand, acting as a key partner to the business units. This role will ensure that business priorities are aligned with marketing strategies and initiatives, coordinating with internal teams and agencies to deliver an integrated marketing plan.

Principal Accountabilities:

• Strategic Planning : Develop annual marketing plans in partnership with stakeholders, setting priorities and objectives across key business areas.
• Holistic Campaign Management : Work closely with brand, creative, digital, PR, social, and media teams to ensure marketing plans are integrated and aligned with business needs.
• Briefing Process : Establish a structured briefing process to gather insights and requirements from stakeholders, translating them into actionable marketing strategies.
• Single Point of Contact : Serve as the main liaison between the brand and internal business units, ensuring smooth communication and coordination.
• Budget Management : Oversee the marketing budget, ensuring allocation aligns with strategic priorities.
• Agency Coordination : Manage relationships with external agencies, ensuring they are well-briefed and aligned with the

Brand Management Executive

We are seeking a highly skilled and experienced Brand Management Executive to join our team. As a key member of the organization, you will be responsible for developing and executing a comprehensive brand strategy that drives business growth and enhances brand equity.

Job Description:

The Brand Management Executive will be responsible for leading the development and execution of a brand strategy that aligns with the company's overall vision and goals. This includes conducting market research and competitor analysis to identify trends and opportunities, as well as defining brand messaging, visual identity, and tone of voice to engage with the target audience.

Key Responsibilities:

1. Develop and implement a comprehensive brand strategy to drive business growth and enhance brand equity.
2. Conduct market research and competitor analysis to stay up-to-date on industry trends and best practices.
3. Define brand messaging, visual identity, and tone of voice to engage with the target audience.
4. Plan and execute multichannel marketing campaigns to increase brand awareness and drive sales.
5. Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and touchpoints.
6. Monitor and analyze campaign performance to optimize marketing strategies and improve ROI.

Required Skills and Qualifications:

To be successful in this role, you will need to have a strong understanding of brand positioning, digital marketing, and consumer behavior. You should also possess excellent communication, negotiation, and project management skills, as well as the ability to work in a fast-paced environment and manage multiple projects simultaneously.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• 5 years of experience in brand management, preferably in the retail electronics sector.
• Strong understanding of brand positioning, digital marketing, and consumer behavior.
• Experience in social media management, influencer marketing, and PR.
• Ability to create compelling brand stories and marketing content.
• Strong analytical skills with proficiency in Google Analytics, market research tools, and performance tracking software.

talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job Description
Whats on your plate?
Integrated Marketing Execution & Support

• Support the implementation of strategic marketing plans across CRM, digital, social, influencer, and ATL channels.
• Assist in coordinating go-to-market activities for campaigns across online and offline channels.
• Maintain and update the regional marketing calendar in partnership with local teams, ensuring visibility and alignment.
  

• Support the development and adaptation of campaign assets across channels, ensuring brand consistency.
• Coordinate with creative teams, agencies, and local markets to manage timelines and asset delivery.
• Assist in maintaining content libraries and organizing materials for easy access across teams.
  

• Act as a liaison between teams by gathering input from channel owners, local markets, growth teams and data teams to plan marketing for high impact initiatives
• Help consolidate campaign needs and support preparation for cross-functional planning and reporting meetings
• Participate in regular alignment calls and help document key actions and decisions
  

• Assist in tracking performance metrics and preparing reports that summarize campaign effectiveness.
• Contribute to analysis by collecting and organizing data across different media platforms.
• Stay informed on market trends, competitor campaigns, and innovative media formats to contribute to team discussions.
  

• Bachelors degree, 1-2 years of experience in marketing, media, or campaign coordination - preferably in a regional or multi-market setup
• Familiarity with digital and offline marketing channels; hands-on exposure to campaign planning or execution is a plus
• Strong organizational skills and attention to detail, with the ability to manage timelines and deliverables.
• Collaborative and proactive communicator who enjoys working across teams.
• Comfortable working in a dynamic, fast-paced environment.
• A passion for marketing, brand storytelling, and learning about customer behavior.