5 Customer Segmentation jobs in the United Arab Emirates

The ideal candidate for this position will be a seasoned marketing professional with a minimum of 10-15 years of experience in marketing and communications.

• Lead the development and execution of integrated regional marketing strategies and implementation roadmaps.
• Drive brand awareness, consideration, and relevance among target audiences through the creation and delivery of high-quality marketing content.
• Develop and manage external agency partners to execute consumer communications across various channels.
• Collaborate with the digital team to ensure seamless integration of strategies and campaigns.
• Maintain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement.

We are seeking a talented marketing leader who can help us establish our market positioning as leaders in our category. If you have a passion for marketing and leadership, please submit your application.

Key Responsibilities:

• Strategic Planning
• Campaign Execution
• Agency Management
• Digital Integration
• Performance Measurement

About Us:

We are committed to driving innovation and excellence in our industry. We offer a dynamic work environment that fosters growth, collaboration, and creativity. Our team is passionate about delivering exceptional results and making a lasting impact.'),

Direct message the job poster from Keeta

We are looking for a strategic, execution-focused integrated senior communication manager to build our content strategy in the central marketing team for the Middle East (Mainly UAE, Qatar & Kuwait). You will be responsible for crafting high-impact content strategies, driving campaign engagement, and amplifying our presence in a complex, multicultural region.

This role is for a "doer" – someone who can identify cultural moments, buzzworthy campaigns, and turn our brand into a regional conversation starter , all while navigating local sensitivities.

Key Responsibilities

1. Strategic Brand Engagement

• Develop hyper-localized content strategies for GCC markets (Mainly UAE, Qatar & Kuwait), leveraging cultural insights and consumer behavior
• Identify and capitalize on high-impact moments (e.g., Ramadan, Saudi National Day, Dubai Shopping Festival)
• Drive engaging storytelling through owned and earned channels to promote our brand and offers, ensuring alignment with corporate messaging
• Conceptualize and execute large-scale campaigns around the year (e.g., gamified promotions, influencer-led challenges)
• Build an in-house "content engine" capable of real-time, trend-driven marketing
• Partner with local cultural entities (e.g., sports leagues, entertainment hubs) for authentic, engagement-driving activations

3. Crisis & Reputation Coordination

• Work closely with the corporate PR team to ensure marketing campaigns align with broader reputation goals
• Flag potential cultural/religious sensitivities in campaign concepts before launch
• Monitor public sentiment and adjust campaigns in real-time to avoid missteps
• Manage relationships with platforms, and influencers (without overlapping with Corp PR's remit)
• Optimize paid and organic content distribution for maximum engagement on a campaign basis

Qualifications

Must-Have Experience

• 8-10 years in marketing, PR, media or related functions, with 3+ years in MENA – agency or in-house
• Proven ability to create culturally relevant campaigns
• Deep understanding of MENA media & digital landscape

Nice-to-Have Extras

• Experience in food delivery, E-commerce, or .com brands
• Arabic proficiency (MSA or Gulf dialect), fluent in English for both speaking and writing in a business environment
• Existing network with local content creators, publishers, or platforms

• Mid-Senior level

• Full-time

• Marketing and Public Relations

• Internet Marketplace Platforms

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Join to apply for the Fiat - User Growth Marketing Manager - Strategy role at Binance

Join to apply for the Fiat - User Growth Marketing Manager - Strategy role at Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Join Binance's Fiat Team , one of our core business lines, to scale global user growth. You'll work across teams (BD, Product, Marketing, Regional) to build structured, data-driven strategies that drive acquisition, activation, and retention.
Requirements

• Optimize growth & retention strategies based on our current global fiat ecosystem
• Lead full-funnel user journeys: acquisition → activation → retention → conversion
• Drive multi-channel user acquisition (KOLs, social, SEO/ASO, referrals, communities)
• Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
• Run rapid A/B tests, iterate growth models, and improve user quality
• Tailor strategies for local markets with deep user insights
• Collaborate cross-functionally to bring strategies to life
  

• 8+ yrs in user growth/performance / digital marketing
• Global market experience (MENA, LATAM, SEA, Africa, etc.)
• Strong data mindset, familiar with growth tools & KPIs
• Internet, Web3, or fintech background preferred
• Excellent English communication; multilingual is a plus
• Adaptable, entrepreneurial, and hands-on
  

• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing
• Industries Technology, Information and Internet

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Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Purpose

The Manager Casino CRM is a leadership role responsible for overseeing the development, implementation, and optimization of the casino's Customer Relationship Management (CRM) strategies. This role is crucial for driving customer engagement, loyalty, Host productivity, and revenue growth through Player engagement and retention, personalized customer experiences, and strategic partnerships. The Manager will work with the Casino Marketing leadership team and other departments to ensure the casino's CRM efforts align with overall business objectives.

• Develop and execute a comprehensive CRM strategy to enhance customer acquisition, retention, and lifetime value.
• Use the CRM analytics to identify customer behaviour trends and tailor personalised engagement strategies.
• Monitor industry trends and competitor activities to ensure the casino's CRM strategies remain innovative and effective.

Data Analysis & Insights:

• Oversee the collection, analysis, and interpretation of customer data to identify trends, preferences, and behaviours.
• Utilize data analytics tools to generate actionable insights that inform Casino Marketing strategies and decision-making.
• Implement techniques to optimize utilization by the Host team and effectiveness of the tool in driving Host productivity and customer engagement.
• Optimize touchpoints across the player journey, ensuring a seamless experience from registration to retention.

Customer Engagement & Loyalty Programs:

• Develop personalized communication strategies, including email marketing, SMS, and direct mail, to enhance customer engagement.
• Monitor and evaluate the effectiveness of loyalty programs and marketing campaigns, making adjustments as needed.
• Foster a culture of collaboration, innovation, and continuous improvement.
• Set clear performance goals and provide regular feedback to team members.
• Ensure the team has the necessary tools, resources, and training to succeed.

Cross-Functional Collaboration:

• Work closely with the marketing, operations, IT, and finance teams to align CRM initiatives with broader business goals.
• Collaborate with the IT department to ensure the CRM system is integrated with other casino systems and databases.
• Partner with the operations team to enhance the customer experience on the casino floor and other touchpoints.

Budget Management:

• Develop and manage the CRM budget, ensuring efficient allocation of resources to maximize ROI.
• Monitor and report on the effectiveness of the CRM tool, the utilization of it by the Hosts and other Casino Marketing users, and opportunities to improve performance and usefulness of the tool.

Compliance & Risk Management:

• Ensure all CRM activities comply with relevant regulations, including data privacy laws and gaming industry standards.
• Identify and mitigate risks associated with CRM strategies and customer data management.

Qualifications

• Bachelor s degree in marketing, Business Administration, Data Science, or a related field; master s degree preferred.
• Minimum of 5 years of experience in CRM, marketing, or a related field. Previous leadership role a plus.
• Proven record of developing and executing successful CRM strategies in the gaming or hospitality industry.
• Strong analytical skills with experience in data analysis, segmentation, and predictive modelling.
• Proficiency in CRM software (e.g., Salesforce, Microsoft Dynamics) and data analytics tools (e.g., Tableau, Power BI).
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and translate insights into actionable plans.
• Knowledge of data privacy regulations and compliance requirements.

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