276 Digital Marketing Manager jobs in the United Arab Emirates

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the role

We are seeking a Marketing Manager to join our world-class Growth Marketing team at Careem , with a strong focus on SEO, ASO, and the activation of emerging digital channels , including AI-driven discovery engines. This role goes beyond traditional performance marketing to encompass content visibility, intelligent targeting, and digital innovation that keeps Careem ahead of the curve.

You will build strategies that span across Paid Media, SEO, ASO, and AI-powered surfaces — ensuring our landing pages and brand visibility are optimized not just for search, but also for contextual discovery tools like ChatGPT and Perplexity . The ideal candidate blends technical know-how with creative fluency , and thrives in scaling new frontiers.

What you'll do

• Lead SEO strategy to improve the visibility and performance of landing and long-tail pages (LLPs) across traditional search engines and new-gen discovery platforms (e.g., ChatGPT, Perplexity).
• Collaborate with content, data, and web teams to structure, tag, and serve content that aligns with AI/LLM-driven search behaviour.
• Drive ASO (App Store Optimization) to maximize the performance of app store landing pages, ensuring best-in-class discoverability, conversion rates, and creative placement.
• Explore and launch emerging marketing channels (e.g. AI chat surfaces, smart TVs, native placements), with a test-and-learn mindset and structured evaluation of performance.
• Partner closely with internal digital strategy, product, and engineering teams to align growth goals with platform capabilities.
• Ensure clarity and alignment on campaign briefs, translating business goals into actionable growth tactics across owned and paid assets.
• Maintain oversight of paid media (e.g. Paid Search, Social, Display, Video) while shifting emphasis toward quality placements and innovative visibility strategies .
• Champion automation, data-driven experimentation, and continuous performance optimization across all touchpoints.
• Set annual media strategy across verticals, with a focus on unlocking new audience pathways and sustainable growth levers .

What you'll need

• Demonstrated experience with technical and content SEO , including schema, indexation strategy, and LLP architecture.
• Strong knowledge of ASO best practices , with hands-on experience optimizing app listings and creatives.
• Passion for new technologies and AI-led marketing ; familiarity with the adtech ecosystem in platforms like ChatGPT or Perplexity is a strong plus.
• Fluency in Google Marketing Platform tools (SA360, DV360, GA360, Campaign Manager).
• Experience working with Mobile Measurement Platforms (e.g., Adjust) and understanding multi-touch attribution.
• Familiarity with dashboarding tools (e.g., Looker Studio) and performance tracking.
• Strong analytical mindset with an ability to connect insights to action.
• A proven track record of scaling campaigns or programs from scratch, especially in non-traditional or nascent channels .

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

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Join beOnd, the world’s first premium leisure airline, as our Digital Marketing Manager . In this dynamic role, you will be at the forefront of shaping our brand's online presence through innovative digital marketing strategies and engaging social media campaigns. Your expertise will help us connect with our audience and showcase the luxurious travel experiences we offer.

As the Digital Marketing & Social Media Promotions Manager, you will lead our efforts to promote our services across various digital channels, enhance brand awareness, and drive customer engagement. This role requires a blend of creativity, analytical skills, and a deep understanding of current trends in digital marketing and social media.

Key Responsibilities

• Manage the day-to-day operations of beOnd’s marketing strategy, with a focus on digital initiatives:
• Design, implement, and manage performance marketing campaigns (PPC, display, social, programmatic, etc.) that drive direct website bookings.
• Lead digital marketing initiatives across multiple channels (Google Ads, Facebook, Instagram, etc.) to increase traffic and boost conversions.
• Manage paid and organic social campaigns, ensuring they are on-brand, optimised, and effectively reaching target audiences.
• Support the Head of Marketing in implementing and executing other marketing priorities.
• Monitor and manage online brand reputation, providing guidance on responses to customer inquiries and feedback across social media platforms.
• Collaborate with Commercial, IT and Brand teams to integrate digital marketing strategies with overall business goals, focusing on optimising the user journey on beOnd’s digital platforms to maximise booking conversions.
• Use analytics tools to monitor, measure, and report on the effectiveness of digital marketing campaigns and social media activities, making data-driven decisions to optimise performance.
• Gather customer insights and sentiment from digital and social media channels to educate internal stakeholders and inform broader marketing and commercial strategies.
• Stay updated with digital marketing trends, social media tools, and emerging technologies to continuously improve and expand digital marketing efforts.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record in managing digital channels.
• Proficiency in digital marketing tools and platforms, including CRM software, Google Analytics, SEO tools, and social media management tools.
• Solid understanding of digital marketing integration into overall marketing and sales strategies.
• Strong background in content creation, copywriting, and visual storytelling, with the ability to craft compelling messages tailored to various digital platforms.
• Knowledge of the latest digital marketing trends, online consumer behavior, and digital technology developments.
• Excellent communication and interpersonal skills, capable of building effective working relationships with cross-functional teams and internal stakeholders.
• A self-starter with with strong project management and organisational skills, with the ability to multitask and prioritize a complex workload.
• Resilient and hands-on, with a high degree of flexibility and adaptability to shift focus, and a collaborative spirit to support priorities as needed in a dynamic start-up environment.
• Sound analytical and reporting skills to assess effectiveness and ROI of digital campaigns.

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Digital Marketing Manager – Middle East Region

Our client, a leading international OEM, is seeking a highly professional Digital Marketing Manager to join its team in Dubai. The successful candidate will play a pivotal role in localising and implementing the organisation’s digital marketing strategy across the Middle East, ensuring seamless integration of online sales, CRM and product data in line with global standards.

The Role

Key responsibilities include the planning, execution and optimisation of all digital activities across web, SEO/SEM, email, social media and video advertising. The role requires close coordination with central teams and local markets to ensure brand consistency, as well as oversight of digital agencies. You will be expected to design and maintain a strong digital presence, track and report performance against ROI and KPIs, and provide insights that drive measurable improvement.

The position demands a strategic thinker with strong analytical ability, capable of enhancing the customer journey across multiple touchpoints while identifying opportunities for innovation and growth.

Our Ideal Candidate

Will hold a Bachelor’s degree in Marketing, Communications or a related discipline, with 6 to 8 years of experience in digital communications, preferably within the automotive or luxury retail sector. You will bring expertise in web analytics and campaign optimisation, together with an up-to-date knowledge of digital trends and best practice.

A strong understanding of brands, combined with proven ability to manage external partners and agencies, is essential. Fluency in English is required, with Arabic regarded as an advantage.

Analytical strength, sound IT knowledge and project management capability should be matched with creativity, initiative and a collaborative mindset. You will be confident navigating complex challenges while contributing fresh ideas to enhance digital strategy and execution.

What’s on Offer

An attractive remuneration package with additional benefits, complemented by clear opportunities for professional growth and career development.

Application

Apply with your up-to-date CV.

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Dubai, United Arab Emirates | Posted on 31/07/2025

IFZA Dubai is the most dynamic and truly international Free Zone Community in the UAE, optimizing the country's strategic location and world-class infrastructure. We provide easy, reliable, and fast company formation services through our network of Professional Partners and Government Authorities.

Job Description

As a Digital Marketing Manager at IFZA, you will be responsible for crafting, implementing, and monitoring digital marketing strategies across all of IFZA’s digital platforms. We are looking for a candidate with a strong grasp of current marketing tools and strategies, who can lead integrated digital marketing campaigns from concept to execution.

• Plan, implement, and monitor digital marketing campaigns across all digital platforms.
• Oversee all aspects of digital marketing including marketing database, email, and display advertising campaigns.
• Ensure digital content and visuals align with our marketing strategy, brand standards, and business objectives.
• Maintain up-to-date knowledge of trends, insights, and community engagement practices.
• Manage and enhance IFZA's social media presence.
• Analyze digital marketing metrics and evaluate campaign performance.
• Develop and manage budget for campaigns, providing regular financial reports.
• Liaise with agencies and vendors to support marketing strategies.
• Guide and support the digital marketing team with coaching and professional development.
  

Requirements

• Full English proficiency, additional languages are a plus.
  
• Excellent communication, interpersonal, and analytical skills.
  
• Proficient in MS Office and familiar with web analytics and ad serving tools (e.g., Google Analytics, Looker Studio).
  
• Strong background in digital marketing or advertising, with experience leading SEO, paid social media, and various marketing campaigns across channels (e.g., Google Ads, Meta, LinkedIn, TikTok, email).
  
• Ability to conduct A/B and multivariate experiments and adjust campaigns based on performance analysis.
  
• Demonstrated expertise in campaign performance analysis, including understanding of KPIs (e.g., CTR, CPA, ROAS, impressions, reach) and logical decision-making for optimization.
  
• Experience conducting technical SEO audits (e.g., site speed, Core Web Vitals, content), on-page and off-page SEO reviews, GEO optimization, keyword research, and competitor analysis.
  
• Familiarity with SEO and marketing tools for tracking, reporting, and optimization.
  
• Relevant qualifications in Digital Marketing or related fields are preferred.
  
• 24 annual leave days
• Annual flight home
• Life insurance plan
• Medical insurance plan (with the option to upgrade at your own cost)
• Access to exclusive Fazaa discounts (applicable in participating retail stores, food & beverage outlets, fitness clubs, cinemas, theme parks, clinics, and more)
• Invitations to participate in various company functions, staff events, and department team building events
• Opportunities to learn, develop and grow with the organization
  

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We are looking for a very experienced Digital Marketing Manager to join a multinational company located in Dubai, United Arab Emirates.

Job Brief

An outstanding digital marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Responsibilities:

– Evaluating and optimizing digital marketing strategies.
– Analyzing market trends and preparing forecasts.
– Coordinating marketing strategies with the stakeholders.
– Developing and managing the marketing department budget.
– Overseeing branding, advertising, and promotional campaigns.

– Preparing and presenting quarterly and annual reports to senior management.
– Oversee the formulation of marketing strategies and programs to achieve sales, margin, and market share objectives within budgets.
– Forecast product requirements, and identify potential supply issues.

– Direct the conceptualization, development, and enhancement of new and existing products, including the development of business cases for presentation to Management.
– For new products, ensure a successful pre-launch and plan has been established and executed.

Requirements:

– Fluent English Language is a Must.
– Bachelor’s degree in marketing, business administration, or similar.
– Experience in working with different departments in different countries and previous experience in the cosmetics field.

– 5+ years experience in a relevant field.

Skills:

– Extensive knowledge of marketing strategies, channels, and branding.
– Superb leadership, communication, and collaboration abilities.
– Exceptional analytical and problem-solving skills.
– Strong time management and organizational abilities.
– Effective communication skills.

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Digital Marketing Manager

About Us
Limrise is a dynamic financial services firm based in Dubai, UAE, dedicated to delivering tailored financial solutions to businesses of all sizes. With over 20 years of experience, our team comprises certified accountants and financial experts, many of whom have served as CFOs for large multinational companies. We specialize in Accounting, VAT & Taxation, Business Advisory, Business Valuations, CFO Services, Audit, and HR & Payroll. Our mission is to provide value-driven, growth-oriented services that help businesses thrive in today’s competitive market. We are looking for a creative and results-driven Digital Marketing Manager to lead our online marketing efforts.

Position Overview
As the Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance our online presence, drive brand awareness, and generate leads. This role requires a strategic thinker with hands-on experience in managing various digital channels, including search engines, social media, email marketing, and content marketing.

Key Responsibilities

1. Develop and implement a comprehensive digital marketing strategy that aligns with the company’s business goals and objectives.
2. Manage and optimize all digital marketing channels, including Google Ads, social media platforms, email marketing, and the company website.
3. Conduct market research and analyze trends to identify new opportunities for growth and improvement in digital campaigns.
4. Create engaging and relevant content for various platforms to enhance brand visibility and engage target audiences.
5. Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools to ensure continuous improvement.
6. Collaborate with the sales and business development teams to create marketing materials and campaigns that support lead generation and client acquisition.
7. Manage the company’s social media presence, developing and executing social media strategies to increase engagement and followers.
8. Oversee email marketing campaigns, including content creation, segmentation, and performance tracking.
9. Stay updated on industry trends, digital marketing best practices, and emerging technologies to keep the company at the forefront of digital marketing efforts.
10. Manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.

Qualifications

1. Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
2. Proven experience (minimum 5 years) in digital marketing, with a strong understanding of SEO, PPC, social media, email marketing, and content marketing.
3. Experience in the financial services industry is a plus.
4. Proficient in using digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
5. Strong analytical skills, with the ability to interpret data and make data-driven decisions.
6. Excellent verbal and written communication skills, with a knack for creating compelling content.
7. Strong project management skills and the ability to manage multiple campaigns simultaneously.
8. A creative mindset and a passion for staying ahead of digital marketing trends.

What We Offer

1. Competitive salary and performance-based incentives.
2. Opportunities for professional development and career growth.
3. A dynamic and supportive work environment with a focus on innovation and collaboration.
4. The chance to lead and shape our digital marketing strategy and contribute to the company’s success.

How to Apply
If you’re ready to take your career to the next level as our Digital Marketing Manager, please submit your resume to the link provided on this page, mentioning the position you’re applying for as “Digital Marketing Manager.”

Location:
Expert Business Center, 2105,
Binary Tower, Business Bay, Dubai, UAE

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**Additional Information**
**Job Number**
**Job Category** Sales & Marketing
**Location** Marriott Executive Apartments Dubai Creek, Rigga Al Buteen St, P.O. Box 81148, Dubai, United Arab Emirates, United Arab Emirates, VIEW ON MAP
**Schedule** Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
**CORE WORK ACTIVITIES**
**Hotel Marketing and Advertising**
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
**Social Media Content Management**
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
**Public Relations and Visual Asset Management**
- Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
**Direct Marketing and Collateral Development**
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
**General**
- Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
- Helps with the publication of hotel's newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.
- Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
- Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
The world is a big place and Marriott Executive Apartments offers temporary housing that feels like home in the biggest and best cities for business travel across Europe, Asia, Latin America, Africa and the Middle East. Join the Marriott Executive Apartments team and help our guests adapt to a new locale and feel comfortable and cared for while living away from home. In joining Marriott Executive Apartments, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.

Overview

This opportunity is with a well-established, medium-sized organisation, known for its commitment to delivering high-quality products to a global audience. The company fosters a professional environment that values expertise and innovation in the digital domain.

Responsibilities

• Develop and implement comprehensive digital marketing strategies tailored to the consumer goods market.
• Manage and optimise campaigns across various digital platforms, including social media, search engines, and email marketing.
• Monitor key performance indicators (KPIs) to measure campaign success and identify areas for improvement.
• Collaborate with cross-functional teams to ensure brand consistency across all digital channels.
• Lead content creation efforts to engage the target audience effectively.
• Stay updated on emerging digital trends and technologies to maintain a competitive edge.
• Oversee the digital marketing budget, ensuring cost-effective allocation of resources.
• Generate detailed reports on campaign performance and present insights to stakeholders.

Qualifications

• A degree in Marketing, Digital Media, or a related field.
• Proven experience in managing digital campaigns within similar industry.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in digital marketing tools and platforms, including Google Analytics and social media management tools.
• Excellent project management and organisational abilities.
• A creative mindset with a focus on achieving measurable results.

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The Role
The role of Digital Marketing Manager in the consumer goods industry involves developing and executing innovative digital strategies to enhance brand presence and drive consumer engagement. Based in Dubai, this position requires expertise in implementing campaigns across multiple digital platforms and analysing performance metrics to optimise results. Client Details This opportunity is with a well-established, medium-sized organisation, known for its commitment to delivering high-quality products to a global audience. The company fosters a professional environment that values expertise and innovation in the digital domain. Description * Develop and implement comprehensive digital marketing strategies tailored to the consumer goods market. * Manage and optimise campaigns across various digital platforms, including social media, search engines, and email marketing. * Monitor key performance indicators (KPIs) to measure campaign success and identify areas for improvement. * Collaborate with cross-functional teams to ensure brand consistency across all digital channels. * Lead content creation efforts to engage the target audience effectively. * Stay updated on emerging digital trends and technologies to maintain a competitive edge. * Oversee the digital marketing budget, ensuring cost-effective allocation of resources. * Generate detailed reports on campaign performance and present insights to stakeholders. Job Offer * Opportunity to work with a reputable award winning organisation. * Engagement in innovative projects that make a tangible impact on brand growth. If you are passionate about digital marketing and looking to advance your career in Dubai, we encourage you to apply for this exciting opportunity.

Requirements
A successful Digital Marketing Manager should have: * A degree in Marketing, Digital Media, or a related field. * Proven experience in managing digital campaigns within similar industry. * Strong analytical skills with the ability to interpret data and make informed decisions. * Proficiency in digital marketing tools and platforms, including Google Analytics and social media management tools. * Excellent project management and organisational abilities. * A creative mindset with a focus on achieving measurable results.

About the company
Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world. The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of: Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.