2 246 Digital Marketing Roles jobs in the United Arab Emirates

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and operates in over 70 cities across 10 countries, from Morocco to Pakistan.

We are seeking a ASO/SEO Marketing Manager to join our world-class Growth Marketing team at Careem, with a strong focus on SEO, ASO, and activation of emerging digital channels, including AI-driven discovery engines. This role goes beyond traditional performance marketing to encompass content visibility, intelligent targeting, and digital innovation that keeps Careem ahead of the curve. You will build strategies that span across Paid Media, SEO, ASO, and AI-powered surfaces — ensuring our landing pages and brand visibility are optimized not just for search, but also for contextual discovery tools like ChatGPT and Perplexity. The ideal candidate blends technical know-how with creative fluency, and thrives in scaling new frontiers.

• Lead SEO strategy to improve the visibility and performance of landing and long-tail pages (LLPs) across traditional search engines and new-gen discovery platforms (e.g., ChatGPT, Perplexity).
• Collaborate with content, data, and web teams to structure, tag, and serve content that aligns with AI/LLM-driven search behavior.
• Drive ASO (App Store Optimization) to maximize the performance of app store landing pages, ensuring best-in-class discoverability, conversion rates, and creative placement.
• Explore and launch emerging marketing channels (e.g. AI chat surfaces, smart TVs, native placements), with a test-and-learn mindset and structured evaluation of performance.
• Ensure clarity and alignment on campaign briefs, translating business goals into actionable growth tactics across owned and paid assets.
• Partner with content and web teams to ensure keyword-rich, LLM-friendly content optimized for both search engines and emerging discovery platforms.

• Demonstrated experience with technical and content SEO, including schema, indexation strategy, and LLP architecture.
• Strong knowledge of ASO best practices, with hands-on experience optimizing app listings and creatives.
• Passion for new technologies and AI-led marketing; familiarity with the adtech ecosystem in platforms like ChatGPT or Perplexity is a strong plus.
• Experience working with Mobile Measurement Platforms (e.g., Adjust) and understanding multi-touch attribution.
• Familiarity with dashboarding tools (e.g., Looker Studio) and performance tracking.
• Strong analytical mindset with an ability to connect insights to action.
• A proven track record of scaling campaigns or programs from scratch, especially in non-traditional or nascent channels.
• Over 3 years experience working directly in app store optimization.

• We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office and 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

1. Brand Management: Develop and execute strategies to enhance brand visibility and recognition across various channels. Ensure consistent brand messaging across all marketing platforms and communications.
2. Advertising Campaigns: Plan, create, and manage advertising campaigns across digital platforms (Google Ads, Facebook, Instagram, etc.) and traditional media to achieve marketing goals.
3. Content Creation: Develop compelling content for online platforms, including social media posts, blogs, and marketing materials. Ensure content aligns with brand identity and engages target audiences.
4. Social Media Management: Manage and optimize social media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.), including content creation, scheduling, community engagement, and monitoring performance metrics.
5. Analytics and Reporting: Monitor and analyze campaign performance, website traffic, and social media engagement using tools like Google Analytics and social media insights. Generate reports to track ROI and adjust strategies as needed.
6. SEO and SEM Strategies: Implement and monitor SEO best practices to increase organic search visibility. Collaborate with the team on SEM campaigns to drive paid search traffic and conversions.
7. Market Research: Conduct market research to understand target audience preferences, industry trends, and competitive landscape. Use data to drive decisions on campaign targeting and brand positioning.
8. Collaborations and Partnerships: Work closely with external vendors, influencers, and partners to expand brand reach and create collaborative marketing campaigns.
9. Event Promotion: Assist in promoting events, product launches, or special promotions via digital channels and social media platforms.
10. Campaign Budget Management: Help allocate and track the budget for advertising campaigns and social media activities to ensure cost-effective marketing efforts.

1. Experience: Minimum of 2-4 years of experience in marketing, advertising, or social media management (with hands-on experience in content creation and campaign management).

1. Strong knowledge of social media platforms and trends.
2. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
3. Experience with paid advertising campaigns (Google Ads, Facebook Ads, etc.).
4. Excellent writing, editing, and communication skills.
5. Knowledge of SEO/SEM strategies and tools (e.g., Google Analytics, SEMrush).
6. Strong analytical skills to measure and report on campaign effectiveness.
7. Creative thinker with a strategic approach to problem-solving.

1. Experience with email marketing and marketing automation tools (e.g., Mailchimp, HubSpot).
2. Graphic design skills or familiarity with tools like Canva or Adobe Creative Suite.
3. Experience in video content creation or multimedia.

1. Detail-oriented and organized with the ability to handle multiple projects simultaneously.
2. Self-starter with a passion for staying updated on the latest marketing trends and technologies.
3. Team player with a collaborative mindset.

Job Summary:
We are looking for a highly skilled and creative SEO & Digital Marketing Executive to join our team. This role is responsible for managing the company website, developing and implementing SEO strategies, managing backlinks building, optimizing Google campaigns, and overseeing our company's social media presence. The ideal candidate will have a strong understanding of Digital Marketing trends and a proven track record in improving website rankings and social media engagement.

Key Responsibilities:

1. Website Management & Search Engine Optimization (SEO):
   Develop and execute effective SEO strategies to increase organic traffic and improve organic search rankings.
   Conduct keyword research and implement on-page and off-page optimization and analysis to identify opportunities.
   Improve website performance by optimizing site structure, content, and meta tags.
   Optimize website content, meta descriptions, and on-page elements for search engines.
   Build high-quality backlinks to improve domain authority.
   Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush and Ahrefs and provide recommendations for improvements.
   Implement technical SEO best practices, including site speed optimization and structured data.
   Stay updated with the latest SEO trends, algorithm updates, and industry best practices.
   Troubleshoot and debug website issues.
   Ensure website security and data protection.
2. Google Campaign Management:
   Plan, execute, and optimize Google Ads campaigns.
   Conduct A/B testing and optimize campaign performance for maximum ROI.
   Manage budgets and track key performance metrics.
   Provide regular performance reports and insights.
3. Content Optimization:
   Collaborate with content creators to develop SEO-friendly content.
   Ensure all content aligns with SEO guidelines and business goals.
   Perform content audits and recommend improvements.
4. Performance Tracking & Reporting:
   Track, analyze, and report on key SEO metrics such as rankings, traffic, and conversion rates.
   Provide actionable insights and recommendations for improving search performance.
   Conduct competitive analysis and benchmarking.
5. Social Media Management and Brand Image:
   Develop and execute engaging social media strategies.
   Create and design visually appealing social media posts and schedule content for various platforms (Facebook, Instagram, LinkedIn, etc.).
   Monitor social media trends and implement best practices.
   Engage with the audience and respond to inquiries in a timely manner.
   Analyze social media performance and adjust strategies accordingly.
   Manage social media campaigns to increase brand awareness, engagement and generate leads.
   Write compelling and SEO-friendly content for blogs, website pages, and social media.
   Ensure brand consistency across all digital platforms.

Qualifications & Requirements:

1. Bachelor's Degree in Marketing, Communications, or a related field.
2. Experience in designing, developing, and maintaining websites is a must.
3. Proven experience in SEO, Google Ads, and social media management.
4. Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
5. Multi-lingual (English and Russian) is an added advantage.
6. Proficiency in Google Ads, Facebook Ads Manager, and other PPC platforms.
7. Experience with content management.
8. Graphic design skills (Adobe Photoshop, Canva) are a plus.
9. Excellent analytical, problem-solving, and communication skills.
10. Strong attention to detail with the ability to manage multiple tasks effectively.
11. Ability to work independently and as part of a team.

Are you a skilled digital marketing specialist with expertise in SEO? We are looking for a professional who can enhance and optimize our online presence to reach maximum impact.

A proactive, data-driven individual with a passion for creating high-quality content will thrive in this role. Our team values creativity, innovation, and growth, and we encourage candidates who share these principles to apply.

• We need someone to conduct site audits, create and implement SEO strategies, and perform regular maintenance tasks to ensure our website grows and develops.
• This person should identify content and backlink opportunities, as well as messaging and partnership strategies to drive organic growth.
• Evaluating articles based on their search potential to re-optimize them and improve performance is also essential.
• The ideal candidate will optimize existing pages and create high-performing landing pages through thoughtful keyword targeting and internal linking.
• They must analyze Google Trends daily and monitor competitor activity to shape content and SEO direction.
• Collaboration with the development team to resolve technical SEO issues is also required.

• Minimum 3 years of experience in SEO, preferably in media or fintech websites.
• A strong initiative and ownership mindset – ability to set and execute tasks without micromanagement.
• Proficiency with tools like Google Search Console, Ahrefs, and Similarweb.
• Comfortable working with large-scale, multi-page websites and high data volumes.
• Ability to analyze complex SEO data and translate insights into clear action.
• Basic understanding of crypto and fintech – enough to contribute relevant content topics and keyword strategies.
• Hands-on approach – readiness to dive into both analysis and execution as needed.
• Excellent communication skills in English; knowledge of Russian is a plus.

A professional who can work independently, make informed decisions, and effectively communicate ideas will be a perfect fit for this role.

Job Summary:
We are looking for a highly skilled and creative SEO & Digital Marketing Executive to join our team. This role is responsible for managing the company website, developing and implementing SEO strategies, managing backlinks building, optimizing Google campaigns, and overseeing our company’s social media presence. The ideal candidate will have a strong understanding of Digital Marketing trends and a proven track record in improving website rankings and social media engagement.

Key Responsibilities:

• Website Management & Search Engine Optimization (SEO):
  Develop and execute effective SEO strategies to increase organic traffic and improve organic search rankings.
  Conduct keyword research and implement on-page and off-page optimization and analysis to identify opportunities.
  Improve website performance by optimizing site structure, content, and meta tags.
  Optimize website content, meta descriptions, and on-page elements for search engines.
  Build high-quality backlinks to improve domain authority.
  Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush and Ahrefs and provide recommendations for improvements.
  Implement technical SEO best practices, including site speed optimization and structured data.
  Stay updated with the latest SEO trends, algorithm updates, and industry best practices.
  Troubleshoot and debug website issues.
  Ensure website security and data protection.
• Google Campaign Management:
  Plan, execute, and optimize Google Ads campaigns.
  Conduct A/B testing and optimize campaign performance for maximum ROI.
  Manage budgets and track key performance metrics.
  Provide regular performance reports and insights.
• Content Optimization:
  Collaborate with content creators to develop SEO-friendly content.
  Ensure all content aligns with SEO guidelines and business goals.
  Perform content audits and recommend improvements.
• Performance Tracking & Reporting:
  Track, analyze, and report on key SEO metrics such as rankings, traffic, and conversion rates.
  Provide actionable insights and recommendations for improving search performance.
  Conduct competitive analysis and benchmarking.
• Social Media Management and Brand Image:
  Develop and execute engaging social media strategies.
  Create and design visually appealing social media posts and schedule content for various platforms (Facebook, Instagram, LinkedIn, etc.).
  Monitor social media trends and implement best practices.
  Engage with the audience and respond to inquiries in a timely manner.
  Analyze social media performance and adjust strategies accordingly.
  Manage social media campaigns to increase brand awareness, engagement and generate leads.
  Write compelling and SEO-friendly content for blogs, website pages, and social media.
  Ensure brand consistency across all digital platforms.

Qualifications & Requirements:

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Experience in designing, developing, and maintaining websites is a must.
• Proven experience in SEO, Google Ads, and social media management.
• Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
• Multi-lingual (English and Russian) is an added advantage.
• Proficiency in Google Ads, Facebook Ads Manager, and other PPC platforms.
• Experience with content management.
• Graphic design skills (Adobe Photoshop, Canva) are a plus.
• Excellent analytical, problem-solving, and communication skills.
• Strong attention to detail with the ability to manage multiple tasks effectively.
• Ability to work independently and as part of a team.

We are seeking a talented Digital Marketing Executive to join our team. The ideal candidate will be responsible for:

1. Creating visually appealing graphics and videos, optimizing them for social media profiles, and developing effective marketing strategies & campaigns that drive engagement and conversions.
2. Designing and producing high-quality graphics, including but not limited to digital ads, email templates, social media posts, reels, infographics, and other marketing collateral.
3. Performing keyword research and optimizing graphics for search engines, including file naming conventions, alt tags, and metadata.
4. Updating our social media with posts and reels.
5. Conducting keyword research and implementing on-page optimization strategies to improve search engine rankings.
6. Developing effective marketing campaigns across multiple channels, including email and social media for our companies.
7. Collaborating with cross-functional teams to ensure all designs align with brand guidelines and marketing objectives.
8. Staying up-to-date with emerging design and SEO trends, and incorporating them into designs and campaigns as appropriate.
9. Managing multiple projects and meeting tight deadlines while maintaining a high level of accuracy and attention to detail.

Requirements:

1. Bachelor's degree in IT field (BTech/BE, BSc, BCA).
2. Proven experience in digital marketing.
3. Strong communication skills and ability to collaborate effectively with cross-functional teams.
4. Excellent time management skills and ability to prioritize tasks effectively.
5. Ability to work independently and take ownership of projects from start to finish.

• Strategy Development: Create and implement social media strategies aligned with business objectives.
• Content Creation: Develop, schedule, and publish engaging text, graphics, and video content across platforms.
• Community Engagement: Monitor and respond to comments, messages, and mentions to foster community interaction and growth.
• Trend Monitoring: Stay up-to-date with the latest social media trends, technologies, and best practices.
• Analytics and Reporting: Analyze social media data and KPIs to track performance, identify weaknesses, and suggest improvements.
• Collaboration: Work with copywriters, designers, and other marketing experts to create cross-channel content.
• Campaign Management: Develop and manage social media advertising budgets and campaigns for product launches and events.
• Brand Consistency: Ensure all content and activities align with the company's brand identity and values.

• Proven experience in social media marketing.
• Strong understanding of various social media platforms (e.g., Facebook, Instagram, TikTok).
• Excellent writing, editing, and communication skills.
• Knowledge of social analytics tools (e.g., Google Analytics, Hootsuite).
• Creativity and ability to multitask.
• Detail-oriented, positive attitude, and customer-focused.
• Experience with content creation and editing, including digital video.

Job Type: Full-time

Pay: From AED6,000.00 per month

Social Media Marketing Executive

We are seeking a skilled executive to lead our social media marketing efforts, developing and implementing campaigns across various platforms.

The ideal candidate will have expert knowledge of leading social media sites and their algorithms, as well as in-depth understanding of paid advertising processes.

They will be responsible for creating engaging content, managing and optimizing ad spend, and monitoring engagement metrics to achieve maximum ROI.

• Proven experience as a social media executive with expertise in campaign development and implementation.
• Strong understanding of social media algorithms and paid advertising strategies.
• Excellent writing and communication skills, with ability to multitask and meet deadlines.

We are seeking a skilled Digital Marketing Professional to fill this position. The ideal candidate will have a proven track record of success in social media management and sales, with a strong understanding of current trends and best practices.

• Analyze sales and social media data to optimize campaign performance.
• Develop and implement innovative growth strategies in collaboration with the team.
• Foster positive relationships with followers and customers by engaging with our online community and responding to inquiries.

• Proven experience in social media management and sales.
• Strong written and verbal communication skills.
• Creative thinking with the ability to generate innovative ideas.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational skills and attention to detail.

This is an exciting opportunity for individuals who enjoy staying up-to-date with industry trends and are eager to make a lasting impact.