952 Digital Strategist jobs in the United Arab Emirates

As a Digital Strategist, you will be responsible for developing and executing comprehensive digital marketing plans to drive traffic and conversions on e-commerce platforms. You will oversee the day-to-day operations of the company's e-commerce website, ensuring optimal functionality and user experience.

• Create and execute targeted digital marketing campaigns to increase online sales and revenue streams.
• Analyse online sales performance and provide actionable insights to improve business outcomes.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Develop and manage paid advertising campaigns across various digital channels.
• Ensure SEO best practices are implemented to improve organic search rankings.

• A degree in Marketing, Business, or a related field.
• Proven experience in managing e-commerce platforms within the retail industry.
• Strong knowledge of digital marketing tools and platforms, including SEO, SEM, and social media advertising.
• Excellent analytical skills to interpret data and drive decision-making.
• Experience in optimising user experience on digital platforms.
• The ability to manage multiple projects and meet deadlines effectively.
• Strong communication and collaboration skills to work with diverse teams.

Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at La Vita Landscaping Pools LLC. The ideal candidate will have a strong understanding of digital marketing principles and the ability to implement lead generation, Google AdWords, social media, and SEO activities.

Our team is looking for an experienced Digital Marketing Specialist who can drive brand awareness and website traffic through comprehensive SEO, SMM & SEM campaigns. This role will focus on creating engaging content and marketing strategies for social media and websites, including blog writing and graphic design.

Key Responsibilities:

1. Develop and execute comprehensive SEO, SMM & SEM campaigns to increase brand awareness and drive website traffic.
2. Manage budgets for promoting social media posts and optimize advertisements for maximum ROI.
3. Plan and monitor our social media presence across multiple platforms, including Instagram, Facebook, Twitter, YouTube, LinkedIn, and more.
4. Analyze website performance using tools like Google Analytics and provide data-driven insights to inform marketing decisions.

To be successful in this role, you should have proven experience in lead generation, Google AdWords, social media, and SEO or as a Digital Media Specialist. You should also have a strong knowledge of SEO, Google Ads, Insights Reports, SMO, and email campaigns.

In addition, you should possess excellent creative content writing skills and experience with photo graphics. You must be able to work independently and collaboratively as part of a team.

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Digital Strategist

At Horizontal Digital we hold ourselves to one key belief: Youre only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites apps portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy data design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms
We forge relationships that make our impact 1000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle
Were not ones to sit on our hands and wait. Instead we anticipate opportunities collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change
From new technologies to workplace philosophies we welcome the unexpected and constantly anticipate whats next.

Elevate empathy
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger more inspiring ideas.

But enough about us. Lets talk about you.

As a Digital Strategist you will play a pivotal role in driving product success by translating business needs into actionable product requirements. You will collaborate closely with crossfunctional teams to ensure that our product aligns with market demands meets customer expectations and delivers measurable business value.

What Youll Do

• Strategic Alignment: Manage and optimize the product backlog ensuring continuous alignment to product vision roadmap and priorities that maximize the product and business value.
• Requirement Elicitation: Conduct indepth interviews workshops and analysis to gather understand and translate business and user needs within the context of scaled agile frameworks.
• CrossFunctional Collaboration: Work closely with crossfunctional teams (strategy design development and testing) to ensure a shared understanding in value and priority of each requirement.
• Backlog Prioritization: Collaborate with stakeholders to prioritize and refine the product backlog based on value dependencies and risks. Proactively identifying opportunities adjusting the backlog as needed to ensure continued success.
• Backlog Refinement: Facilitate backlog refinement breaking down features into smaller more manageable user stories and clear acceptance criteria.
• Stakeholder Management: Build and maintain strong relationships with stakeholders to ensure buyin and support.
• Decision Making: Leverage business needs analytics and stakeholders feedback to support informed decisions.
• Continuous Delivery: Support the implementation of continuous delivery practices to enable faster timetomarket and improve product quality.
• Continuous Improvement: Identify and implement opportunities for process improvement and innovation within the context of scaled Agile.

Who You Are:

• Strategic Thinker: You can execute product strategies that align with business goals and scaled agile frameworks.
• Analytical: You can analyze and interpretcomplexbusinessneedsleveraging insights from various inputs.
• Problem Solver: You can identify and solve complex problems creatively.
• Excellent Communicator: You can effectively communicate with stakeholders at all levels.
• Proactive. You area selfstarter that takes initiative anticipates needs and drives responsibilities to completion.
• Collaborative: Can work effectively with crossfunctional teams and across multiple levels of the organization.
• Agile: Can adapt to changing requirements and work in a fastpaced environment.
• Accountable: You hold yourself and the team accountable for delivering highquality and valuable outcomes.
• Professional: You lead with integrity and empathy communicating clearly and effectively while building trust across cross functional teams and client stakeholders.
• ResultsOriented: You are driven to achieve measurable outcomes.
• Team Oriented: You emphasize the importance of fostering a leadership culture within the team where every member feels empowered to contribute to the products success.
• Customer Centric: You drive a customercentric approach ensuring that development is focused on delivering value and representing the customers voice within the team ensuring their needs are met.
• Curious learner: You are an enthusiastic learner that has a proactive appetite to learn new business processes underlying technology systems and related terminology.

What you bring:

• 7 yearsof experienceworking on enterprisedigitalinitiatives software development or related IT projects as Product Ownerorin asimilar role.
• CMS experience (such as Sitecore Adobe Experience Manager (AEM) or others) required.
• Salesforce experience is preferred.
• Strongunderstandingand familiarity withenterprisedigitalplatformssuch as CRM ERP PIMsystems.
• Strong understandingand familiarity withdatainterchangeacross the digital experience through engagement customer journey enabled byAPIManagement platforms.
• Strongunderstanding andfamiliaritywithbusiness process definition andfunctional areas such as Commerce Marketing AutomationContent Strategy PersonalizationCustomer Servicecriticaltothe success of client initiatives.
• Bachelors Degree or equivalent experience required.
• Demonstrated experience working as a Product Owner specifically backlog management writing user stories leading backlog refinement iterative development frequent delivery and continuous feedback.
• Experience working in scaled agile environments and a strong understanding of the principles and practices of frameworks like SAFe as an example active participation in PI planning events and ART sync meetings.
• Experience with Agile frameworks such as Scrum or Kanban.
• Relevant Product Ownership and Agile certifications such as SAFe PMPO/CSPO (preferred).
• Experience withJira/Confluence toolset (preferred).
• UAT and testingexperience(preferred).

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

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Digital Strategist (web-focused)

Job Summary — Lead in developing, implementing, and optimizing the client's overall web strategy to drive business goals, improve user experience, and enhance digital engagement. This role bridges marketing, content, technology, and analytics to ensure the client's web presence is aligned with brand strategy and delivers measurable results.

• Develop and execute a comprehensive web strategy aligned with business objectives, marketing campaigns, and customer needs
• Oversee the management and continuous improvement of the client's websites, ensuring alignment with brand guidelines, messaging, and design standards
• Collaborate with marketing, product, UX/UI, and IT teams to plan, prioritize, and implement new features, content, and enhancements
• Ensure websites are optimized for SEO, accessibility, performance, and mobile responsiveness
• Use analytics and user insights (Google Analytics, GA4, heatmaps, user testing) to measure effectiveness, identify opportunities, and recommend improvements
• Manage website governance frameworks, including content workflows, approval processes, and compliance with legal and regulatory requirements
• Lead A/B testing, personalization, and conversion optimization initiatives to maximize engagement and conversion rates
• Evaluate and manage relationships with external vendors, agencies, and technology partners
• Manage digital roadmap initiatives, including website enhancements, SEO, customer journeys, and digital innovation projects
• Lead content audits, taxonomy development, information architecture optimization, and content migration projects
• Lead content migration projects and coordinate with technical teams on CMS implementation and content structure optimization
• Coordinate multilingual content strategies and ensure consistency across English and Arabic content properties

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 5+ years managing content strategies for large-scale websites and digital marketing initiatives
• Experience with content management systems, particularly Sitecore, and content workflow management
• Strong understanding of SEO principles, content optimization, and digital marketing best practices
• Knowledge of banking regulations, compliance requirements, and regulatory content standards
• Experience managing multilingual content and localization processes

• Excellent written and verbal Arabic communication, including strong editing, grammar, and proofreading skills
• Master's degree in Marketing, Communications, or related field
• Knowledge of HTML, CSS, and basic web technologies
• Previous experience managing Arabic content and cultural localization

• Ability to translate business goals into actionable web strategies
• Strong project management and cross-functional coordination skills
• Solid knowledge of UX/UI principles, web accessibility standards, and responsive design
• Experience with A/B testing and conversion rate optimization
• Data-driven mindset with strong analytical and problem-solving abilities
• Excellent written and verbal communication skills
• Leadership and team management capabilities

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and how you can update the information you have provided us with or how to remove it.

Digital Strategist

At Horizontal Digital we hold ourselves to one key belief: Youre only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites apps portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy data design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms
We forge relationships that make our impact 1000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle
Were not ones to sit on our hands and wait. Instead we anticipate opportunities collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change
From new technologies to workplace philosophies we welcome the unexpected and constantly anticipate whats next.

Elevate empathy
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger more inspiring ideas.

But enough about us. Lets talk about you.

As a Digital Strategist you will play a pivotal role in driving product success by translating business needs into actionable product requirements. You will collaborate closely with crossfunctional teams to ensure that our product aligns with market demands meets customer expectations and delivers measurable business value.

What Youll Do

• Strategic Alignment: Manage and optimize the product backlog ensuring continuous alignment to product vision roadmap and priorities that maximize the product and business value.

• Requirement Elicitation: Conduct indepth interviews workshops and analysis to gather understand and translate business and user needs within the context of scaled agile frameworks.

• CrossFunctional Collaboration: Work closely with crossfunctional teams (strategy design development and testing) to ensure a shared understanding in value and priority of each requirement.

• Backlog Prioritization: Collaborate with stakeholders to prioritize and refine the product backlog based on value dependencies and risks. Proactively identifying opportunities adjusting the backlog as needed to ensure continued success.

• Backlog Refinement: Facilitate backlog refinement breaking down features into smaller more manageable user stories and clear acceptance criteria.

• Stakeholder Management: Build and maintain strong relationships with stakeholders to ensure buyin and support.

• Decision Making: Leverage business needs analytics and stakeholders feedback to support informed decisions.

• Continuous Delivery: Support the implementation of continuous delivery practices to enable faster timetomarket and improve product quality.

• Continuous Improvement: Identify and implement opportunities for process improvement and innovation within the context of scaled Agile.

Who You Are:

• Strategic Thinker: You can execute product strategies that align with business goals and scaled agile frameworks.

• Analytical: You can analyze and interpretcomplexbusinessneedsleveraging insights from various inputs.

• Problem Solver: You can identify and solve complex problems creatively.

• Excellent Communicator: You can effectively communicate with stakeholders at all levels.

• Proactive. You area selfstarter that takes initiative anticipates needs and drives responsibilities to completion.

• Collaborative: Can work effectively with crossfunctional teams and across multiple levels of the organization.

• Agile: Can adapt to changing requirements and work in a fastpaced environment.

• Accountable: You hold yourself and the team accountable for delivering highquality and valuable outcomes.

• Professional: You lead with integrity and empathy communicating clearly and effectively while building trust across cross functional teams and client stakeholders.

• ResultsOriented: You are driven to achieve measurable outcomes.

• Team Oriented: You emphasize the importance of fostering a leadership culture within the team where every member feels empowered to contribute to the products success.

• Customer Centric: You drive a customercentric approach ensuring that development is focused on delivering value and representing the customers voice within the team ensuring their needs are met.

• Curious learner: You are an enthusiastic learner that has a proactive appetite to learn new business processes underlying technology systems and related terminology.

What you bring:

• 7 yearsof experienceworking on enterprisedigitalinitiatives software development or related IT projects as Product Ownerorin asimilar role.

• CMS experience (such as Sitecore Adobe Experience Manager (AEM) or others) required.

• Salesforce experience is preferred.

• Strongunderstandingand familiarity withenterprisedigitalplatformssuch as CRM ERP PIMsystems.

• Strong understandingand familiarity withdatainterchangeacross the digital experience through engagement customer journey enabled byAPIManagement platforms.

• Strongunderstanding andfamiliaritywithbusiness process definition andfunctional areas such as Commerce Marketing AutomationContent Strategy PersonalizationCustomer Servicecriticaltothe success of client initiatives.

• Bachelors Degree or equivalent experience required.

• Demonstrated experience working as a Product Owner specifically backlog management writing user stories leading backlog refinement iterative development frequent delivery and continuous feedback.

• Experience working in scaled agile environments and a strong understanding of the principles and practices of frameworks like SAFe as an example active participation in PI planning events and ART sync meetings.

• Experience with Agile frameworks such as Scrum or Kanban.

• Relevant Product Ownership and Agile certifications such as SAFe PMPO/CSPO (preferred).

• Experience withJira/Confluence toolset (preferred).

• UAT and testingexperience(preferred).

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

We are passionate about improving the digital footprint and overall financial success of small and medium-sized enterprises locally and nationally at Eddie Tech Solutions. ETS prides itself on providing tailor-made programs that meet client needs with an array of strategies, tools, and processes that have proven successful for even the most niche clients. ETS distinguishes itself from other marketing organizations by providing the most comprehensive approach to any company’s contemporary marketing demands, including traditional digital marketing, web construction, analytics, graphic design, social media, and the implementation of effective ad campaigns.

Eddie Tech Solutions is looking for a Digital Marketing Strategist to join their team. This employee should ideally have experience managing numerous client accounts and a $1 million annual book of business. This position entails dealing with both large and small clients. This individual will collaborate directly with clients and coworkers to help bring creative ideas to reality in a relaxed and enjoyable work atmosphere.

In this role, the digital marketing strategist must be able to work with a wide range of people and adapt to various scenarios.

• Collaborate with external partners and agencies to create and implement a comprehensive digital marketing strategy.
• Develop and execute AdWords, Facebook, Bing, and Twitter ads for several lines of business.
• Refine existing content and assist with the development of new content plans.
• Increase Eddie Tech Solutions’ and clients’ brand exposure through marketing activities.
• Conduct research for best practices and campaign advancements across a variety of industries.
• 1-3 years of experience developing digital marketing campaigns using Email Marketing, Facebook Advertising, and Google Ads. Bachelor’s degree in marketing, communications, or a similar discipline.
• Strong communication skills and attention to detail.
• Ability to work with clients from a wide range of industries.
• Quick to pick up on new sectors and how to advertise in them.
• Basic HTML, CSS, and Content Management Software knowledge.

We are always looking for ambitious, enthusiastic, and entrepreneurial people to join our team. If this sounds like you, drop us a line with what you can bring to our company that sets you apart from anyone else.

We are seeking an experienced professional to oversee digital marketing programs and social content across various platforms.

About the Role:

As an Executive on our Digital Marketing team, you will be responsible for managing and maintaining our website content through a Content Management System (CMS), ensuring accuracy and alignment with our brand standards.

You will also support the execution of our digital marketing strategy in line with our overarching resort marketing objectives, focusing on traffic acquisition, conversion optimization, and revenue growth.

Leveraging analytics platforms such as Google Analytics and Jumeirah Business Insights, you will monitor performance, analyse demand trends, booking patterns, and generate actionable insights.

Assisting in planning and optimizing digital campaigns across paid search, metasearch, display, social media, affiliates, and remarketing, you will aim to improve return on ad spend (ROAS).

Executing A/B tests and contributing to the continuous improvement of creative performance and landing page optimization, you will also monitor campaign KPIs and produce post-campaign reports with recommendations for future improvements.

About You:

The ideal candidate for this role will have:

• Minimum of two years' experience in digital marketing (agency or client-side)
• Bachelor's degree in any discipline. Candidates with a background in mathematics, marketing analytics, or business intelligence are strongly preferred
• Google Skillshop certifications in Google Ads and Google Analytics (or ability to complete within onboarding period)
• Proficiency in Microsoft Excel and an understanding of key marketing metrics and data visualization

About the Benefits:

We are dedicated to fostering a workplace where colleagues feel valued, supported, and inspired to grow.

Our benefits package reflects this commitment by combining rewarding financial incentives, comprehensive healthcare, and opportunities for professional development.

Benefits include:

• Supportive and inclusive work environment
• Access to Learning & Development programmes and clear career pathways
• Opportunities for internal mobility within our global network
• Colleague discounts on food, beverage, and hotel stays worldwide
• Comprehensive healthcare and life insurance coverage
• Paid annual leave entitlement
• Performance-based incentives tailored to your role
• Competitive tax-free salary paid in UAE Dirhams (AED)

This role involves managing and maintaining multiple social media profiles, creating campaign brief proposals to agencies for all brand verticals, and executing paid and organic campaigns. It also requires planning, executing, tracking performance by KPI monitoring, assessing against goals (ROI and KPIs), and measuring experiments and conversion tests.

The Senior Executive will identify critical conversion points and drop off points and optimize user funnels. They will collaborate with internal teams to create landing pages and optimize user experience. Additionally, they will give relevant recommendations and advise adjustments based on analysis to optimize campaigns and spend effectively.

Responsibilities include collaborating with other departments/distributors to ensure successful execution of campaigns, recommending and managing campaign budgets, and presenting results to internal and external stakeholders. The role also involves co-ordinating with digital agencies/vendors to develop and execute digital marketing campaigns across various channels.

Key tasks include preparing various reports like analyzing competition and distributor marketing activities to address opportunities, having in-depth knowledge of marketing automation tools, social and web analytics, SEO, SEM, Display advertising, PPC, email marketing, and utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Education: Degree/Diploma in Marketing Management from a reputable university. Post-Graduate in Mktg./Digital would be preferred.
• Computer literate (MS Word, Excel and PowerPoint). High level skills desired for using Excel & preparing PowerPoint presentations.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
• Working knowledge of ad serving tools.
• Proven working experience in digital marketing, particularly within the industry.
• Required skills: Digital Performance Marketing | Advertising | Media Buying I Marketing Strategy I Brand Management | Consumer Behavior.
• Experience in optimizing landing pages, user funnels, A/B and multivariate experiments.
• Excellent communication and organizational skills.
• Self-motivated, proactive and hard working.