1 159 Head Of Digital jobs in the United Arab Emirates

Head – Digital Marketing

Dubai, Dubai DANUBE HOME

Posted today

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Job Description

We are looking to hire a Head of Digital Marketing & E-Commerce with 10 years of experience in Digital Marketing in the Retail industry (Furniture, home furnishing, Lifestyle Category).

Job Responsibilities

  • Build, plan and implement the overall digital marketing strategy
  • Manage the strategy
  • Manage and train the rest of the team
  • Stay up to date with the latest technology and best practices
  • Manage and oversee different digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage digital marketing budget
  • Oversee all the company's social media accounts
  • Measure and manage online content
  • Track SEO and Google Analytics data and make complex analysis
  • Build an inbound marketing plan
  • Organize and lead a digital marketing team
  • Research competition, investigate benchmarks and provide suggestions for improvement.

Requirements

  • 10 years of experience in Digital Marketing in the Retail industry.
  • 5 years of experience in developing and implementing digital marketing strategies
  • In-depth knowledge of different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • 10 years of hands-on experience with SEO, Google Analytics, and CRM software
  • Basic knowledge of web design procedures
  • Sense of ownership and pride in your performance and its impact on the company's success
  • Critical thinker and problem-solving skills
  • Team player
  • Great interpersonal and communication skills
  • Bachelor`s degree in Marketing, Digital technologies or similar relevant field
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Head – Digital Marketing & E-Commerce

Dubai, Dubai DANUBE HOME

Posted 6 days ago

Job Viewed

Tap Again To Close

Job Description

We are looking to hire a Head of Digital Marketing & E-Commerce with 10 years of experience in Digital Marketing in the Retail industry (Furniture, home furnishing, Lifestyle Category).

Job Responsibilities

  • Build, plan and implement the overall digital marketing strategy
  • Manage the strategy
  • Manage and train the rest of the team
  • Stay up to date with the latest technology and best practices
  • Manage and oversee different digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage digital marketing budget
  • Oversee all the company’s social media accounts
  • Measure and manage online content
  • Track SEO and Google Analytics data and make complex analysis
  • Build an inbound marketing plan
  • Organize and lead a digital marketing team
  • Research competition, investigate benchmarks and provide suggestions for improvement.

Requirements

  • 10 years of experience in Digital Marketing in the Retail industry.
  • 5 years of experience in developing and implementing digital marketing strategies
  • In-depth knowledge of different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • 10 years of hands-on experience with SEO, Google Analytics, and CRM software
  • Basic knowledge of web design procedures
  • Sense of ownership and pride in your performance and its impact on the company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Great interpersonal and communication skills
  • Bachelor`s degree in Marketing, Digital technologies or similar relevant field

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This advertiser has chosen not to accept applicants from your region.

Head of Digital & Social Media (AD)

Abu Dhabi, Abu Dhabi Ninjas in Pyjamas

Posted 6 days ago

Job Viewed

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Job Description

Who We Are

We are Ninjas in Pyjamas, probably the world's most legendary esports team.

Born in 2000 with Counter-Strike in our blood, we have pioneered the esports scene since its inception. We earned our stripes by competing at the very top level across almost a dozen game titles and we never lose — we only win or learn.

Our vision is to bring gaming culture to a world without boundaries.

Job Purpose

The Head of Digital and Social Media is responsible for driving the growth, engagement, and positive sentiment of Ninjas in Pyjamas’ global fanbase through innovative, data-driven marketing and social media strategies. As the voice of the community, this role requires an empathetic, fan-first mindset and a deep understanding of esports culture.

The Head of Digital and Social Media leads the development and execution of compelling campaigns and channel-specific strategies across all major social and community platforms—including Twitter/X, Instagram, Facebook, TikTok, Twitch, YouTube, Discord —while actively exploring and pioneering new and emerging platforms. They work collaboratively with stakeholders across the organization, distilling complex brand narratives into engaging, accessible content that excites, educates, and inspires NIP’s international audience.

This role is responsible for ensuring creative excellence and consistency across all digital touchpoints, in close partnership with the Brand Design Lead and Videographer while fostering a culture of innovation within the team. By leveraging insights, analytics, and industry trends, they continuously optimize NIP’s social presence and community experience, making NIP’s channels a vibrant and entertaining destination for esports fans worldwide.

What You’ll Do

Strategic Leadership & Social Strategy:

  • Define and implement the global social media strategy for all NIP brand social media accounts, balancing global brand objectives with game-specific and regional considerations.

  • Develop and execute comprehensive marketing and social media strategies to grow NIP’s global audience and fan engagement.

  • Set clear KPIs, monitor performance, and optimize campaigns for maximum impact.

Team Management & Content Leadership:

  • Lead, inspire, and mentor the Social Media Managers, fostering a culture of creativity, collaboration, and accountability.

  • Manage and guide Social Media Managers to deliver entertaining match coverage, commercial campaigns, and engaging social experiences, making our channels and community a fun place for all esports fans.

  • Oversee day-to-day global social activities and campaign roll-out with the Social Media Managers, working with external agencies or freelancers as required.

  • Ensure all social channels feature industry-leading, engaging content that delights our fans.

Social & Community Management:

  • Oversee and implement social and community strategy and management to foster positive fan interactions and brand loyalty.

  • Supervise and analyze content/post performance and social sentiment, using data tools and insights to proactively improve strategic plans, raise potential issues, and offer solutions.

Content & Campaign Oversight:

  • Guide the creation of compelling, on-brand content across all social platforms (Twitter/X, Instagram, TikTok, YouTube, etc.).

Brand Collaboration:

  • Participate in creative brainstorming sessions and campaign development.

Project Management & Reporting:

  • Provide visibility and transparency via project management tools for internal stakeholders by working with Social Media Managers to maintain a social content calendar and an overview of all ongoing team projects.

  • Compile and distribute regular KPI metrics reports for relevant internal stakeholders and executive management.

Cross-functional Collaboration:

  • Support the conceptualization and implementation of commercial campaigns to ensure proper audience fit, delivering high-impact deliverables for our partners.

  • Support commercial and partnership teams with marketing initiatives, branded content, and activations.

Who you are

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).

  • 8+ years of experience in digital marketing, social media management, or a similar role—preferably within esports, gaming or sports.

  • Proven experience leading and developing high-performing teams.

  • Demonstrated success in building and executing digital and social media strategies that drive audience growth and engagement.

  • Deep understanding of social media platforms (Twitter/X, Instagram, Facebook, TikTok, Twitch, YouTube, Discord) and emerging digital trends.

  • Strong analytical skills with experience using data and social analytics tools to inform strategy and measure performance.

  • Creative thinker with a passion for storytelling, content creation, and fan engagement.

  • Experience collaborating cross-functionally with design, content, and commercial teams.

  • Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.

  • Deep knowledge of esports and gaming culture is highly preferred.

What it means to be a Ninja

Ninjas fight as one — no matter where you come from, who you are and what you look like you are welcome to join our dojo.

Our mission is to keep pioneering the esports industry and bringing it to an ever-broadening audience, and in order to innovate we need people from all walks of life. Yes, even if you’re more into horticulture than gaming in your free time.

The essence of being a Ninja is toexpect the unexpected. In game and in the office we bring the energy and vision to be ready for anything at any given moment. That’s why your personal experience, your unique background and your perspectives will help us adapt and bring the Unexpected.

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Head of Digital

Dubai, Dubai Jex Recruitment | Connecting top talent with leading companies

Posted today

Job Viewed

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Job Description

Job Title: Head of CRM & AI (Dynamics)

Location: UAE

Industry: Financial Services

Job Purpose:

We are seeking a visionary and technically astute Head of CRM & AI to lead the strategic direction and execution of CRM and AI initiatives across the organisation. This role is pivotal in leveraging Microsoft Dynamics 365 and AI technologies to enhance customer engagement, drive sales performance, and enable data-driven decision-making in a competitive financial services environment.

Key Responsibilities:

  • Strategic Leadership:
  • Lead the CRM and AI roadmap in alignment with business goals, with a strong focus on customer centricity, automation, and revenue growth.
  • CRM Ownership:
  • Oversee end-to-end delivery and optimization of Microsoft Dynamics 365 CRM platform, ensuring it serves the needs of retail, corporate, and wealth management business lines.
  • AI Enablement:
  • Deploy advanced analytics, ML models, and GenAI capabilities (e.g., Copilot for Sales, Customer Insights) to personalize customer interactions and automate workflows.
  • Data-Driven Marketing & Sales:
  • Enable segmentation, campaign management, lead nurturing, and cross-sell strategies through AI-powered insights and CRM intelligence.
  • Stakeholder Management:
  • Collaborate with business leaders, IT, digital banking, and compliance teams to ensure CRM and AI strategies are aligned with enterprise goals.
  • Team Leadership:
  • Manage a team of CRM analysts, AI/ML specialists, and platform architects. Drive capability building and foster innovation.
  • Governance & Compliance:
  • Ensure data governance, model transparency, ethical AI practices, and alignment with regulatory standards (e.g., GDPR, CB UAE, MAS if cross-border).

Requirements:

  • Experience:
  • 10+ years in digital transformation / CRM / data-driven roles, with at least 5 years in a leadership capacity within financial services.
  • Technology:
  • Deep expertise in Microsoft Dynamics 365, including Sales, Marketing, Customer Insights, and Power Platform. Experience integrating with Azure AI, OpenAI APIs, or similar ML platforms is a plus.
  • AI Knowledge:
  • Practical understanding of GenAI, NLP, ML lifecycle, and use cases in financial services (e.g., customer churn prediction, conversational AI, credit scoring).

Only Shortlisted candidates will be spoken to

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This advertiser has chosen not to accept applicants from your region.

Head of Digital

Abu Dhabi, Abu Dhabi Ninjas in Pyjamas

Posted today

Job Viewed

Tap Again To Close

Job Description

Who We Are

We are Ninjas in Pyjamas, probably the world's most legendary esports team.

Born in 2000 with Counter-Strike in our blood, we have pioneered the esports scene since its inception. We earned our stripes by competing at the very top level across almost a dozen game titles and we never lose — we only win or learn.

Our vision is to bring gaming culture to a world without boundaries.

Job Purpose

The Head of Digital and Social Media is responsible for driving the growth, engagement, and positive sentiment of Ninjas in Pyjamas' global fanbase through innovative, data-driven marketing and social media strategies. As the voice of the community, this role requires an empathetic, fan-first mindset and a deep understanding of esports culture.

The Head of Digital and Social Media leads the development and execution of compelling campaigns and channel-specific strategies across all major social and community platforms—including Twitter/X, Instagram, Facebook, TikTok, Twitch, YouTube, Discord —while actively exploring and pioneering new and emerging platforms. They work collaboratively with stakeholders across the organization, distilling complex brand narratives into engaging, accessible content that excites, educates, and inspires NIP's international audience.

This role is responsible for ensuring creative excellence and consistency across all digital touchpoints, in close partnership with the Brand Design Lead and Videographer while fostering a culture of innovation within the team. By leveraging insights, analytics, and industry trends, they continuously optimize NIP's social presence and community experience, making NIP's channels a vibrant and entertaining destination for esports fans worldwide.

What You'll Do

Strategic Leadership & Social Strategy:

  • Define and implement the global social media strategy for all NIP brand social media accounts, balancing global brand objectives with game-specific and regional considerations.

  • Develop and execute comprehensive marketing and social media strategies to grow NIP's global audience and fan engagement.

  • Set clear KPIs, monitor performance, and optimize campaigns for maximum impact.

Team Management & Content Leadership:

  • Lead, inspire, and mentor the Social Media Managers, fostering a culture of creativity, collaboration, and accountability.

  • Manage and guide Social Media Managers to deliver entertaining match coverage, commercial campaigns, and engaging social experiences, making our channels and community a fun place for all esports fans.

  • Oversee day-to-day global social activities and campaign roll-out with the Social Media Managers, working with external agencies or freelancers as required.

  • Ensure all social channels feature industry-leading, engaging content that delights our fans.

Social & Community Management:

  • Oversee and implement social and community strategy and management to foster positive fan interactions and brand loyalty.

  • Supervise and analyze content/post performance and social sentiment, using data tools and insights to proactively improve strategic plans, raise potential issues, and offer solutions.

Content & Campaign Oversight:

  • Guide the creation of compelling, on-brand content across all social platforms (Twitter/X, Instagram, TikTok, YouTube, etc.).

Brand Collaboration:

  • Participate in creative brainstorming sessions and campaign development.

Project Management & Reporting:

  • Provide visibility and transparency via project management tools for internal stakeholders by working with Social Media Managers to maintain a social content calendar and an overview of all ongoing team projects.

  • Compile and distribute regular KPI metrics reports for relevant internal stakeholders and executive management.

Cross-functional Collaboration:

  • Support the conceptualization and implementation of commercial campaigns to ensure proper audience fit, delivering high-impact deliverables for our partners.

  • Support commercial and partnership teams with marketing initiatives, branded content, and activations.

Who you are

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).

  • 8+ years of experience in digital marketing, social media management, or a similar role—preferably within esports, gaming or sports.

  • Proven experience leading and developing high-performing teams.

  • Demonstrated success in building and executing digital and social media strategies that drive audience growth and engagement.

  • Deep understanding of social media platforms (Twitter/X, Instagram, Facebook, TikTok, Twitch, YouTube, Discord) and emerging digital trends.

  • Strong analytical skills with experience using data and social analytics tools to inform strategy and measure performance.

  • Creative thinker with a passion for storytelling, content creation, and fan engagement.

  • Experience collaborating cross-functionally with design, content, and commercial teams.

  • Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.

  • Deep knowledge of esports and gaming culture is highly preferred.

What it means to be a Ninja

Ninjas fight as one — no matter where you come from, who you are and what you look like you are welcome to join our dojo.

Our mission is to keep pioneering the esports industry and bringing it to an ever-broadening audience, and in order to innovate we need people from all walks of life. Yes, even if you're more into horticulture than gaming in your free time.

The essence of being a Ninja is toexpect the unexpected . In game and in the office we bring the energy and vision to be ready for anything at any given moment. That's why your personal experience, your unique background and your perspectives will help us adapt and bring the Unexpected.

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Head of Digital

Dubai, Dubai Jex Recruitment | Connecting top talent with leading companies

Posted 6 days ago

Job Viewed

Tap Again To Close

Job Description

Job Title: Head of CRM & AI (Dynamics)

Location: UAE

Industry: Financial Services

Job Purpose:

We are seeking a visionary and technically astute Head of CRM & AI to lead the strategic direction and execution of CRM and AI initiatives across the organisation. This role is pivotal in leveraging Microsoft Dynamics 365 and AI technologies to enhance customer engagement, drive sales performance, and enable data-driven decision-making in a competitive financial services environment.

Key Responsibilities:

  • Strategic Leadership:
  • Lead the CRM and AI roadmap in alignment with business goals, with a strong focus on customer centricity, automation, and revenue growth.
  • CRM Ownership:
  • Oversee end-to-end delivery and optimization of Microsoft Dynamics 365 CRM platform, ensuring it serves the needs of retail, corporate, and wealth management business lines.
  • AI Enablement:
  • Deploy advanced analytics, ML models, and GenAI capabilities (e.g., Copilot for Sales, Customer Insights) to personalize customer interactions and automate workflows.
  • Data-Driven Marketing & Sales:
  • Enable segmentation, campaign management, lead nurturing, and cross-sell strategies through AI-powered insights and CRM intelligence.
  • Stakeholder Management:
  • Collaborate with business leaders, IT, digital banking, and compliance teams to ensure CRM and AI strategies are aligned with enterprise goals.
  • Team Leadership:
  • Manage a team of CRM analysts, AI/ML specialists, and platform architects. Drive capability building and foster innovation.
  • Governance & Compliance:
  • Ensure data governance, model transparency, ethical AI practices, and alignment with regulatory standards (e.g., GDPR, CB UAE, MAS if cross-border).

Requirements:

  • Experience:
  • 10+ years in digital transformation / CRM / data-driven roles, with at least 5 years in a leadership capacity within financial services.
  • Technology:
  • Deep expertise in Microsoft Dynamics 365, including Sales, Marketing, Customer Insights, and Power Platform. Experience integrating with Azure AI, OpenAI APIs, or similar ML platforms is a plus.
  • AI Knowledge:
  • Practical understanding of GenAI, NLP, ML lifecycle, and use cases in financial services (e.g., customer churn prediction, conversational AI, credit scoring).

Only Shortlisted candidates will be spoken to!

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This advertiser has chosen not to accept applicants from your region.

Head of Digital Marketing

Abu Dhabi, Abu Dhabi Hanson Search

Posted today

Job Viewed

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Job Description

A rare and senior-level opportunity has arisen for a visionary digital marketing leader to drive strategy and performance for a globally focused business with growing international influence. As the Head of Digital Marketing, you will own the digital and social media ecosystem — from platform strategy to content, innovation, and optimisation — across all touchpoints. This is a high-impact role at the centre of brand, audience engagement, and business growth.

Digital Marketing Strategy – Global Digital Ecosystem
  • Lead the development and execution of a bold, integrated digital marketing strategy aligned with business priorities and brand narrative
  • Oversee all owned digital platforms including corporate websites and social channels (LinkedIn, Instagram, YouTube, Facebook, X/Twitter, Snapchat)
  • Ensure content and campaigns are data-driven, audience-focused, and high-performing
  • Shape and execute content frameworks that deliver consistency, quality, and impact across platforms
Digital Innovation – Lead Performance, UX and SEO
  • Champion digital innovation, bringing in new technologies and methodologies to enhance engagement
  • Guide full-scale website development and UX redesign projects
  • Oversee robust SEO strategies to maximise visibility, discoverability, and brand authority
  • Use analytics to measure campaign performance, optimise activity, and drive continuous improvement
Digital Governance and Leadership – Build Influence and Capability
  • Own brand governance and digital risk management across all platforms
  • Ensure compliance with industry best practices and internal standards for brand safety
  • Collaborate across corporate affairs, marketing, PR, and content teams to ensure alignment
  • Lead, inspire, and develop digital teams to foster a culture of creativity, agility, and excellence
  • Manage digital marketing budgets with a focus on effectiveness and long-term value
Candidate Profile – Global Digital Marketing Leader
  • Experience in digital marketing leadership roles, ideally in complex, global B2B environments
  • Strong expertise across website development, content strategy, paid and organic social, SEO, UX, and analytics
  • Experience overseeing large digital ecosystems and high-profile campaigns
  • Track record of digital innovation and performance marketing at scale
  • Excellent leadership and stakeholder engagement skills
This is a defining opportunity for a digital marketing leader to shape the global digital voice of a business with ambition, visibility, and momentum. Based in UAE, this role is open to international candidates with relevant experience driving large-scale digital programmes. If you have the relevant experience and this opportunity sounds interesting to you, please get in touch withour team including a copy of your CV as soon as possible via the form below. Hanson Search is a leading talent advisory and executive search consultancy with consultants based across theUAE,UK, USA, andEurope. We specialise in business-critical roles that drive revenue, reputation, and risk, with dedicated teams inCommunications, Government Relations,Financial Communications, Public Affairs, Digital Marketing, Sustainability, and C-Suite recruitment.Please clickhereto find out about more aboutHanson Search. We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policyhere.
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Head of Digital Marketing

Dubai, Dubai Al Tayer Insignia

Posted today

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Job Description

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Al Tayer Insignia | Head of Digital Marketing

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gymshark and The White Company, to name just a few

About The Role

The Head of Digital Marketing will lead the strategy, execution, and performance of all digital marketing and customer relationship initiatives across our brand portfolio. This role is responsible for building scalable, data-driven digital marketing and retention strategies that drive customer acquisition, engagement, and lifetime value. Partnering closely with Brand, eCommerce, CRM, Content, and external agencies, this individual will deliver high-impact marketing programs that support commercial growth across all regions.

What You'll Be Doing

Strategic Roles and Responsibilities

  • Define and execute a 360° digital marketing strategy across all touchpoints and markets.
  • Own the development of growth-focused plans across paid, owned, and earned media, aligned to seasonal brand, trade, and commercial objectives.
  • Lead annual planning for all digital acquisition and retention initiatives, including SEO, SEM, affiliates, display, email, and CRM.

Functional Roles and Responsibilities

Digital Marketing Execution

  • Manage the end-to-end delivery of performance marketing campaigns across Google, Bing, Meta, affiliates, and 3rd-party partners.
  • Partner with the Digital Trading team to drive revenue, traffic, and ROI targets through conversion-led acquisition campaigns.
  • Launch and optimize PPC, display, and programmatic advertising strategies; monitor performance daily to identify growth opportunities.
  • Lead A / B testing and experimentation to enhance digital campaign efficiency, targeting, and messaging relevance.
  • Insights & Reporting

  • Build robust dashboards and frameworks for channel performance tracking, campaign effectiveness, and ROI reporting.
  • Present actionable insights and business recommendations to senior leadership and commercial teams.
  • Stay ahead of digital trends, marketing innovations, and changes in customer behavior; translate findings into scalable initiatives.
  • Cross-Functional Collaboration

  • Act as the key digital and CRM lead across cross-functional teams including Brand Marketing, Content, Creative, Buying, Styling, and Digital Merchandising.
  • Coordinate campaign execution and alignment across internal departments and external partners.
  • Oversee partnerships with key affiliates, publishers, and 3rd party platforms to unlock incremental digital reach and revenue.
  • People Management Roles and Responsibilities

  • Lead and mentor a team of digital specialists and managers, fostering a high-performance culture.
  • Manage agency relationships and internal stakeholders to ensure agile and effective execution.
  • Own the digital marketing and CRM budgets, ensuring optimal allocation across channels and consistent focus on ROI.
  • About You

  • 10+ years of experience in digital marketing and CRM leadership in fashion, luxury, beauty, or lifestyle retail.
  • Proven track record in omnichannel marketing with strong ROI and customer growth results.
  • Deep knowledge of performance media and digital analytics platforms (e.g. Google Ads, Meta, Klaviyo, Salesforce, GA4).
  • Hands-on experience with ESP, CDP, DMP, and marketing automation platforms.
  • Experience managing multimarket campaigns, ideally in GCC, Europe, or Asia
  • Seniority level

    Seniority level

    Not Applicable

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing and Sales

    Industries

    Retail

    Referrals increase your chances of interviewing at Al Tayer Insignia by 2x

    Get notified about new Head of Digital Marketing jobs in Dubai, Dubai, United Arab Emirates .

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    We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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    Head of Digital Marketing

    Dubai, Dubai Al Tayer Insignia

    Posted 6 days ago

    Job Viewed

    Tap Again To Close

    Job Description

    Join to apply for the Head of Digital Marketing role at Al Tayer Insignia

    Join to apply for the Head of Digital Marketing role at Al Tayer Insignia

    Get AI-powered advice on this job and more exclusive features.

    Al Tayer Insignia | Head of Digital Marketing

    About Us

    As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gymshark and The White Company, to name just a few!

    About The Role

    The Head of Digital Marketing will lead the strategy, execution, and performance of all digital marketing and customer relationship initiatives across our brand portfolio. This role is responsible for building scalable, data-driven digital marketing and retention strategies that drive customer acquisition, engagement, and lifetime value. Partnering closely with Brand, eCommerce, CRM, Content, and external agencies, this individual will deliver high-impact marketing programs that support commercial growth across all regions.

    What You’ll Be Doing

    Strategic Roles and Responsibilities

    • Define and execute a 360° digital marketing strategy across all touchpoints and markets.
    • Own the development of growth-focused plans across paid, owned, and earned media, aligned to seasonal brand, trade, and commercial objectives.
    • Lead annual planning for all digital acquisition and retention initiatives, including SEO, SEM, affiliates, display, email, and CRM.

    Functional Roles and Responsibilities

    Digital Marketing Execution

  • Manage the end-to-end delivery of performance marketing campaigns across Google, Bing, Meta, affiliates, and 3rd-party partners.
  • Partner with the Digital Trading team to drive revenue, traffic, and ROI targets through conversion-led acquisition campaigns.
  • Launch and optimize PPC, display, and programmatic advertising strategies; monitor performance daily to identify growth opportunities.
  • Lead A / B testing and experimentation to enhance digital campaign efficiency, targeting, and messaging relevance.
  • Insights & Reporting

  • Build robust dashboards and frameworks for channel performance tracking, campaign effectiveness, and ROI reporting.
  • Present actionable insights and business recommendations to senior leadership and commercial teams.
  • Stay ahead of digital trends, marketing innovations, and changes in customer behavior; translate findings into scalable initiatives.
  • Cross-Functional Collaboration

  • Act as the key digital and CRM lead across cross-functional teams including Brand Marketing, Content, Creative, Buying, Styling, and Digital Merchandising.
  • Coordinate campaign execution and alignment across internal departments and external partners.
  • Oversee partnerships with key affiliates, publishers, and 3rd party platforms to unlock incremental digital reach and revenue.
  • People Management Roles and Responsibilities

  • Lead and mentor a team of digital specialists and managers, fostering a high-performance culture.
  • Manage agency relationships and internal stakeholders to ensure agile and effective execution.
  • Own the digital marketing and CRM budgets, ensuring optimal allocation across channels and consistent focus on ROI.
  • About You

  • 10+ years of experience in digital marketing and CRM leadership in fashion, luxury, beauty, or lifestyle retail.
  • Proven track record in omnichannel marketing with strong ROI and customer growth results.
  • Deep knowledge of performance media and digital analytics platforms (e.g. Google Ads, Meta, Klaviyo, Salesforce, GA4).
  • Hands-on experience with ESP, CDP, DMP, and marketing automation platforms.
  • Experience managing multimarket campaigns, ideally in GCC, Europe, or Asia
  • Seniority level

    Seniority level

    Not Applicable

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing and Sales

    Industries

    Retail

    Referrals increase your chances of interviewing at Al Tayer Insignia by 2x

    Get notified about new Head of Digital Marketing jobs in Dubai, Dubai, United Arab Emirates .

    Head of Marketing, IgniteTech (Remote) - $200,000 / year USD

    Head of Marketing (Multi-Brand Restaurant Chain - Hospitality Industry)

    Head of Customer Service & Operations, Digital Brand (MENA)

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    Acting Head -Digital Governance and Enterprise Architecture Department (UAE Nationals only)

    Dubai, Dubai, United Arab Emirates 6 hours ago

    We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

    J-18808-Ljbffr

    #J-18808-Ljbffr
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    Digital Media Bayer

    Dubai, Dubai AdxLeadx

    Posted today

    Job Viewed

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    Job Description

    We are seeking an experienced Digital Media Buyer to join our e-commerce and retail team. The ideal candidate will have a solid background in digital media buying and a track record of successful campaigns in the Gulf markets. The role of the Digital Media Buyer will be to plan, execute, and monitor effective and efficient digital media campaigns that drive customer acquisition and engagement for our e-commerce business.

    Responsibilities:

    1. Conduct market research and analyze consumer data to identify target audiences and their media habits.
    2. Develop media plans and negotiate rates and placement with digital media platforms.
    3. Continuously monitor and adjust campaigns to maximize performance and reach goals.
    4. Collaborate with internal teams to align media strategy with overall business objectives.
    5. Analyze campaign results and provide insights to inform future media decisions.
    6. Stay up-to-date with digital media trends and new platforms to ensure that campaigns are utilizing the most effective channels.

    Requirements:

    1. At least 3 years of experience in digital media buying, specifically in the e-commerce and retail industries.
    2. Strong understanding of the Gulf markets and consumer behavior.
    3. Proficiency in using media planning and buying tools, such as DoubleClick and Google Ads.
    4. Excellent negotiation skills and experience working with media partners to secure favorable rates and placement.
    5. Strong analytical skills and experience using data to inform media decisions.
    6. Excellent communication and interpersonal skills for collaborating with cross-functional teams.
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