18 Market Research Manager jobs in the United Arab Emirates

• Manage consumer research projects from brief development through to final insight presentations.
• Lead end-to-end research activities, including survey design, methodology selection, data analysis, and reporting.
• Build relationships with external research agencies for high-quality and cost-effective delivery.
• Apply advanced research techniques such as segmentation, conjoint analysis, MaxDiff, brand/campaign tracking, usage & attitude studies, and communication testing.
• Provide strategic recommendations to inform brand, marketing, product, and customer experience decisions.
• Monitor consumer trends, behaviors, and cultural shifts to identify new opportunities.
• Partner with analysts and insights leaders to develop an integrated understanding of customers.
• Collaborate with creative and media partners to ensure insights shape campaign strategies, content, and media planning.

• Extensive primary consumer research experience, ideally in dynamic, consumer-focused industries.
• Strong technical expertise in segmentation, conjoint analysis, MaxDiff, brand tracking, and behavioral research.
• Proven track record of managing external agencies and research vendors.
• Exceptional communication and storytelling skills to translate complex insights into accessible narratives.
• Ability to synthesize data from multiple sources.
• Commercially minded, with a focus on driving business outcomes and customer impact.
• Experience working cross-functionally with Marketing, Product, and Digital teams.

JOB OBJECTIVE:

The Manager of Market Research & Insights is responsible for managing comprehensive market research initiatives to provide strategic insights that support the DET's decision-making and strategic planning. This role involves managing the execution of both qualitative and quantitative research studies, analyzing market trends and consumer behavior, and ensuring that insights are integrated across business functions.

KEY ACCOUNTABILITIES:

Core Functional Responsibilities & Subject Matter Expertise

• Develop and implement a comprehensive market research strategy that meticulously aligns with the DET's overarching goals and objectives.
• Design and execution of market research projects, including both qualitative and quantitative studies, to deeply understand market dynamics and consumer behavior.
• Manage the analysis of market trends, consumer behavior, and competitive dynamics to provide strategic insights and recommendations to senior management.
• Manage and mentor a team of market researchers and analysts, fostering a collaborative environment and ensuring high-quality research outputs.
• Collaborate with other departments, such as marketing, sales, and product development, to ensure that market insights are effectively integrated into business strategies and operations.
• Select and oversight of external research agencies and vendors to ensure research projects are delivered on time, within budget, and to required quality standards.
• Present findings and strategic recommendations to senior management and key stakeholders, ensuring clear communication and actionable insights.
• Stay abreast of new research methodologies and technologies, integrating innovative approaches into the research strategy as appropriate.
• Synthesize complex data into strategic insights to guide strategic decision-making.
• Develop and implement sophisticated key performance indicators (KPIs) to measure and track the effectiveness of market strategies.
• Manage the analysis of market segments to identify growth opportunities and strategic areas requiring adjustment, ensuring continuous improvement.
• Continuously evaluate and enhance research methodologies to ensure the highest standards of data relevance and accuracy.
• Champion the adoption of innovative research tools and technologies to advance the department's analytical capabilities.
• Act as the primary liaison for market insights within the department, coordinating with other departments to integrate insights across the DET.
• Build and maintain influential relationships with industry experts, research firms, and market analysts to stay ahead of market trends.
• Contribute to the development of the Global Competitiveness & Reporting's strategy and drive overall performance through providing inputs on the Market Research & Insights's strategy, priorities and initiatives.
• Contribute to take onus of the Section's achievement against set OKRs/KPIs to ensure the Section performs in line with overall performance targets.
• Contribute to the determination of the Section's annual and long-term capital and operating budgetary requirements to ensure strategic and operational plans can be delivered.
• Contribute to take accountability for the Section's budgetary performance, ensuring minimal divergences and that expenditures are optimized and directed towards value adding activities.
• Contribute to the development of Section specific policies, procedures and processes, ensuring full alignment with the prevalent and applicable laws and regulations.

The Manager of Market Research & Insights is responsible for managing comprehensive market research initiatives to provide strategic insights that support the DET's decision-making and strategic planning. This role involves managing the execution of both qualitative and quantitative research studies, analyzing market trends and consumer behavior, and ensuring that insights are integrated across business functions.

Core Functional Responsibilities & Subject Matter Expertise

• Develop and implement a comprehensive market research strategy that meticulously aligns with the DET's overarching goals and objectives.
• Design and execution of market research projects, including both qualitative and quantitative studies, to deeply understand market dynamics and consumer behavior.
• Manage the analysis of market trends, consumer behavior, and competitive dynamics to provide strategic insights and recommendations to senior management.
• Manage and mentor a team of market researchers and analysts, fostering a collaborative environment and ensuring high-quality research outputs.
• Collaborate with other departments, such as marketing, sales, and product development, to ensure that market insights are effectively integrated into business strategies and operations.
• Select and oversight of external research agencies and vendors to ensure research projects are delivered on time, within budget, and to required quality standards.
• Present findings and strategic recommendations to senior management and key stakeholders, ensuring clear communication and actionable insights.
• Stay abreast of new research methodologies and technologies, integrating innovative approaches into the research strategy as appropriate.
• Synthesize complex data into strategic insights to guide strategic decision-making.
• Develop and implement sophisticated key performance indicators (KPIs) to measure and track the effectiveness of market strategies.
• Manage the analysis of market segments to identify growth opportunities and strategic areas requiring adjustment, ensuring continuous improvement.
• Continuously evaluate and enhance research methodologies to ensure the highest standards of data relevance and accuracy.
• Champion the adoption of innovative research tools and technologies to advance the department's analytical capabilities.
• Act as the primary liaison for market insights within the department, coordinating with other departments to integrate insights across the DET.
• Build and maintain influential relationships with industry experts, research firms, and market analysts to stay ahead of market trends.
• Contribute to the development of the Global Competitiveness & Reporting's strategy and drive overall performance through providing inputs on the Market Research & Insights's strategy, priorities and initiatives.
• Contribute to take onus of the Section's achievement against set OKRs/KPIs to ensure the Section performs in line with overall performance targets.
• Contribute to the determination of the Section's annual and long-term capital and operating budgetary requirements to ensure strategic and operational plans can be delivered.
• Contribute to take accountability for the Section's budgetary performance, ensuring minimal divergences and that expenditures are optimized and directed towards value adding activities.
• Contribute to the development of Section specific policies, procedures and processes, ensuring full alignment with the prevalent and applicable laws and regulations.

A Graduate Program at L'Oréal Middle East will allow you to gain a strong professional experience, learn and connect with the best in industry Come & join our Consumer and Market Insights team for a 9-12 months assignment.

ROLE DESCRIPTION

You will be an integral part of our CMI team to support to drive and implement the Market Insight, Business Intelligence and Consumer Insights action plans by providing high-quality deliverables, relevant and actionable learnings to fuel the growth strategy of the business.

• Drive, collect and analyze data (brand, product experiences, market & shopper, social insights). Drive the insights on consumer & shopper journey for Activation/ Go to market
• Integrate market data and insights into the consumer studies and analysis
• Propose and formalize the framework of projects of studies (objectives, timing, human and material resources) and take part in the brief
• Use and develop appropriate methods to answer hypothesis of the brief
• Plan and carry out consumer and market studies (Market data consolidation, Panels follow-up, Brand and category evolution, Opportunity of growth)
• Analyze results and translate data into meaningful consumer and market insights (integrating new trends, prospective/innovation and socio-economical data)
• Participate in building and transmitting a consumer centric culture
• Contribute to data intelligence and develop data and tools software expertise
• Cooperate with internal and external cross functional stakeholders (CMI and others) using collaborative & agile Group tools and project methods (best practice)
• Present and communicate sharp, clear, strong messages, directly useful for management and internal stakeholders to make decisions.

JOB REQUIREMENTS

• Confident in using with ease Microsoft Office: Excel, Word, Outlook, Power Point
• Analytical mindset, statistics savvy & makes numbers meaningful to summarize 360 data
• Communicates with impact, clarity and conviction
• Future oriented and detects new trends
• Demonstrates an ability to work in a multi-functional environment, and interact effectively with business partners outside the CMI function
• Able to operate in a fast-moving environment and to manage time efficiently
• Former experience in FMCG/Beauty, Market research, Marketing, Digital is a plus
• Fluent in Arabic (Written and Spoken)

PROGRAM REQUIREMENTS & DETAILS

• You must be in your final year or a fresh graduate (less than 2 years)
• You must be available for at least 6-12 months
• You must be in your final year or a fresh graduate (less than 2 years)

Ready to start your L'Oréal adventure? Let us know more about you by applying now to this program

Consumer Insights Graduate Trainee - Jan 2026 at L'Oréal

A Graduate Program at L'Oréal Middle East will allow you to gain strong professional experience, learn and connect with the best in industry. Come and join our Consumer and Market Insights team for a 9–12 month assignment.

• Drive, collect and analyze data (brand, product experiences, market & shopper, social insights). Drive insights on consumer & shopper journey for Activation/Go to Market.
• Integrate market data and insights into the consumer studies and analysis
• Propose and formalize the framework of projects (objectives, timing, resources) and participate in the brief
• Use and develop methods to answer hypotheses in the brief
• Plan and carry out consumer and market studies (market data consolidation, panels follow-up, brand and category evolution, growth opportunities)
• Analyze results and translate data into meaningful consumer and market insights (including new trends, prospective/innovation and socio-economical data)
• Participate in building and transmitting a consumer-centric culture
• Contribute to data intelligence and develop data and tools software expertise
• Cooperate with internal and external cross-functional stakeholders using collaborative and agile group tools and project methods
• Present and communicate sharp, clear messages actionable for management and internal stakeholders

• Confident in using Microsoft Office: Excel, Word, Outlook, PowerPoint
• Analytical mindset, statistics-savvy and able to summarize 360 data
• Communicates with impact, clarity and conviction
• Future-oriented and able to detect new trends
• Ability to work in a multi-functional environment and interact effectively with business partners outside CMI
• Able to operate in a fast-moving environment and manage time efficiently
• FMCG/Beauty, Market research, Marketing, Digital experience is a plus
• Fluent in Arabic (Written and Spoken)

• Final year student or recent graduate (less than 2 years)
• Available for at least 6–12 months

Ready to start your L'Oréal adventure? Let us know more about you by applying now to this program

• Entry level

• Full-time

• Marketing, Other, and Consulting

• Manufacturing and Personal Care Product Manufacturing

Develop, implement, coordinate, and manage tracker, ad-hoc, and syndicated Quantitative Research projects by:

• Receiving and understanding client briefs
• Supporting the development of research design in proposals
• Designing survey questionnaires and related materials
• Briefing and training field staff
• Coordinating with all stakeholders involved in project execution
• Monitoring fieldwork progress and ensuring data quality
• Analyzing data and extracting meaningful insights
• Developing conclusions and actionable recommendations
• Presenting findings and preparing reports from proposal to final delivery
• Responsible for overall project management and maintaining close working relationships with key team members (e.g., Analysts, Field Staff, and Administrative teams)

Qualifications

• At least 1-2 years of experience in managing Quantitative research at agency side.
• Preferred industry experience Government/ Semi-Government entities, Travel & Tourism, Transportation.
• Experience in the area of Customer Happiness, Mystery Audits, Brand-tracking, Usage & Attitude etc. solutions would be preferred.
• Analytical with excellent writing, presentation and communication skills in English. Fluency in Arabic would be beneficial.
• Strong organizational and project management skills, and

Job Description

Please note this position is open exclusively to UAE Nationals.

Due to the company's strategy, an exciting opportunity has been created to add a Research Executive to our Customer Success team in the SA&I division, based in Sharjah.

The Research Executive will assist in delivering client-centric solutions in consumer insight and marketing effectiveness. The role involves executing research projects, maintaining professional client relationships through timely delivery, and supporting clients in conducting studies to address their business and research needs.

1. Develop, implement, coordinate, and manage tracker, ad-hoc, and syndicated quantitative research projects:

• Receiving and understanding client briefs
• Supporting research design development in proposals
• Designing survey questionnaires and related materials
• Briefing and training field staff
• Coordinating with all stakeholders involved in project execution
• Monitoring fieldwork progress and data quality
• Analyzing data and extracting insights
• Developing conclusions and actionable recommendations
• Presenting findings and preparing reports from proposal to final delivery
• Managing overall project execution and maintaining relationships with team members (Analysts, Field Staff, Administrative teams)

• 1-2 years of experience managing quantitative research at an agency
• Preferred industry experience: Government/Semi-Government, Travel & Tourism, Transportation
• Experience in Customer Happiness, Mystery Audits, Brand-tracking, Usage & Attitude solutions is a plus
• Strong analytical, writing, presentation, and communication skills in English; fluency in Arabic is beneficial
• Excellent organizational and project management skills

• Flexible working environment
• Volunteer time off
• LinkedIn Learning access
• Employee Assistance Program (EAP)

NIQ is the world's leading consumer intelligence company, providing comprehensive insights into consumer behavior and growth opportunities. In 2023, NIQ merged with GfK, expanding its global reach. With advanced analytics and state-of-the-art platforms, NIQ offers the Full View of retail and consumer insights. Operating in over 100 markets, NIQ covers more than 90% of the global population.

Visit NIQ.com for more information.

Follow us on: LinkedIn | Instagram | Twitter | Facebook

NIQ is dedicated to reflecting the diversity of the clients, communities, and markets we serve. We strive to embed inclusion and diversity into all aspects of our workforce, measurement, and products. We invite candidates who share this mission. NIQ is an Equal Opportunity Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or other protected classes. Our non-discrimination policy applies globally. Learn more at: Diversity & Inclusion

• Conduct field visits to designated entities as per schedule
• Collect data using mobile/web FOG Watch application
• Ensure all mandatory data points are captured clearly and correctly
• Avoid duplication or misclassification during entry
• Submit daily activity log including sites visited, number of entities, issues encountered
• Report any irregularities or challenges faced in the field
• Provide data status updates to the Team Leader for consolidation
• Coordinate with entity focal points for access and timing
• Introduce the purpose and scope of data collection professionally
• Record any feedback or resistance from the field
• Maintain a respectful and cooperative approach during visits
• Conduct brief awareness sessions when needed
• Distribute information material where applicable
• Clarify system purpose (FOGWatch) to GTCCs/entities
• Record any key observations or insights from stakeholders
• Use the FOGWatch system effectively on mobile/tablet
• Report application issues, bugs, or data sync errors
• Capture screenshots or notes when encountering system problems
• Assist in basic troubleshooting or clarification when required
• Revisit entities when instructed to correct/validate entries
• Check physical or digital records when needed
• Compare field findings with existing system data
• Coordinate with fellow team members for consistency
• Attend all required HSE and system training
• Always wear official company ID on site
• Follow safety and conduct guidelines during fieldwork
• Immediately report any safety or accessrelated concerns
• Attend daily or weekly team briefings
• Provide input during planning sessions
• Assist other team members if needed
• Share best practices or lessons learned from the field

• Data Collection
• Minimum Highschool
• Language - English Mandatory, Arabic & Hindi added advantage
• Age limit -20 to 40

The Field Interview Coordinator is responsible for conducting respondent interviews accurately and in a professional manner.

Nielsen data collection methods vary by country and project but include Face-to-Face or Telephone interviews.

• Conduct interviews in a professional manner and record respondent information and responses accurately
• Understand the requirements of each assigned project including the questionnaire, survey method and support forms
• Execute interviews according to Nielsen standards and project requirements
• Comply with all confidentiality and security requirements

• Basic understanding of the field interview process; previous interviewing experience would be an advantage
• Strong communication skills and good professionalism are essential

• A dynamic and collaborative work environment
• Ongoing training and development opportunities