30 Marketing Insights jobs in the United Arab Emirates

Role Summary

Lead the Strategy & Planning function within the regional marketing team. Responsible for working with multiple stakeholders across the business to identify their needs and shape this into a holistic coordinated centrally held marketing plan that delivers against the commercial objectives of the business. Own Talabats marketing budget and ensure its spent effectively

You will oversee the governance and delivery of this plan reviewing performance and revising the strategy as required. Working with the other senior marketers within the team you will establish a proactive positive new system of governance for the business applying this to the creation of the marketing plan.

Whats On Your Plate

• Supervises the full planning cycle (Annual Marketing Plan Budget Estimates and Forecast)

• Leads and responsible to manage a team of planning managers

• Work closely with the Senior Marketing Leadership to create processes for gathering inputs from multiple reporting mechanisms defining OKRs and developing operational health insights for Quarterly Business Reviews Monthly Business Reviews etc.

• Sees through the Go to market execution of company wide strategies in different markets.

• Leads the investment proposal cycles and ensures markets are equipped with proper funding to achieve results

• Responsible for vertical expansions / city expansion with marketing management accountability until proper set up is in place in the markets

• Liaises between country marketing directors and regional central function to ensure proper support is given to markets.

• Ensures that all campaigns launched are following the right efficiency measures with close eye on performance and ROI.

• Create and develop campaign playbooks that can be shared across the region to enable cross country learnings.

Qualifications :

What Did We Order

• Must Have Marketing Management Experience of at least 5 years (Overall experience 10) preferred industries (E Commerce /Telecom / FMCG)

• Must Have: Strong experience in marketing/commercial planning

• Must have: At least 2 years of FP&A leadership experience

• Must Have: Strong team leadership and stakeholder management

• Must Have: Analytical with an eye on spotting opportunities and building on them

• Regional experience in a matrix organization is a strong plus

Remote Work :

No

Employment Type :

Fulltime

We are hiring for a leading integrated retail and consumer services organization with a strong presence across multiple high-growth markets. With a diversified portfolio spanning convenience retail, automotive services, and lifestyle offerings, we serve millions of customers through a robust network of physical and digital touchpoints.

The Vice President of Strategy & Planning will play a critical leadership role in shaping the long-term direction of the business. This executive will lead corporate strategy, business planning, and transformation initiatives across multiple business units. The ideal candidate will bring deep experience in retail or FMCG, a strong understanding of regional market dynamics, and a proven track record at the Director level or above.

Key Responsibilities

Strategic Leadership

• Define and drive the corporate strategy roadmap in alignment with business goals and market opportunities.
• Lead cross-functional strategic initiatives, including market entry, portfolio optimization, and digital transformation.
• Partner with C-suite executives to translate vision into actionable plans and measurable outcomes.

Business Planning & Performance Management

• Oversee the annual business planning cycle, including target setting, forecasting, and scenario modeling.
• Develop and monitor KPIs to track strategic execution and business performance across regions.
• Lead strategic reviews and provide insights to support executive decision-making.

Market Intelligence & Competitive Analysis

• Build and lead a high-performing strategy and insights team to deliver market intelligence, consumer trends, and competitor benchmarking.
• Identify growth opportunities across categories, channels, and geographies.
• Translate insights into strategic recommendations that drive commercial impact.

Transformation & Change Management

• Champion enterprise-wide transformation programs focused on operational efficiency, digital enablement, and customer-centricity.
• Drive alignment across business units and functions to ensure seamless execution of strategic initiatives.
• Foster a culture of agility, innovation, and continuous improvement.

Stakeholder Engagement

• Act as a strategic advisor to senior leadership and board members.
• Collaborate with regional and international teams to ensure alignment and knowledge sharing.
• Build strong relationships with external partners, consultants, and industry stakeholders.

Qualifications & Experience

• Bachelor’s degree in Business, Strategy, Economics, or related field; MBA or equivalent advanced degree preferred.
• 15+ years of experience in strategy, planning, or corporate development, with at least 6 years in a Director-level or above role.
• Proven experience in Tier 1 retail, FMCG, or consumer-facing industries.
• Strong exposure to regional markets in the Middle East, with a deep understanding of consumer behavior and market dynamics.
• Exceptional analytical, communication, and leadership skills.
• Experience leading high-impact teams and managing complex, cross-functional projects.

Key Competencies

• Strategic Thinking & Vision
• Commercial Acumen
• Market & Consumer Insight
• Business Transformation
• Executive Communication
• Cross-Functional Leadership
• Data-Driven Decision Making

Transform your career by becoming a Marketing Strategist for the UAE.

This opportunity enables you to drive impactful marketing initiatives tailored to the local market, bridging central teams and local operations to ensure campaigns, content, and partnerships reflect the Emirati culture and consumer behavior.

• Augment and localize central marketing strategies to fit the UAE market
• Develop and execute end-to-end marketing campaigns across all relevant channels
• Elevate creatives, messaging, and content to accurately represent Emirati culture and consumer preferences
• Serve as the primary marketing liaison for internal teams based in the UAE
• Collaborate with central teams in Performance, CRM, Brand, Intelligence, and Ops
• Identify and activate local partnerships, sponsorships, and media opportunities
• Represent the company through events, media engagements, and community initiatives in the UAE
• Optimize local marketing budget allocation and outcome of spend
• Monitor campaign performance and report insights to central teams

• Minimum 5 years of marketing experience in a similar role or industry
• Detailed understanding of the UAE market and consumer landscape
• Proven track record in campaign execution, brand positioning, and local partnerships
• Excellent communication and cross-functional collaboration skills
• Fluency in English is required; proficiency in Arabic or other regional languages is a plus
• Able to thrive in a fast-paced, dynamic environment

The Analytics and Insights Manager (Marketing) will work with cross functional stakeholders across Loyalty, Marketing & Digital IT to provide deep data insights into the effectiveness of Marketing programs / campaigns. This covers performance of Marketing campaigns and associated customer behaviour. In addition, the role will also track / report performance across media channels and optimise the campaigns based on insights. The role will be essential in partnering with all the stakeholders to track effectiveness of Marketing programs and spends.

Key Responsibilities :

Analytics and Insights :

• Responsible for providing data-driven insights and strategic recommendations to enhance marketing effectiveness, customer engagement, and business growth by informing decision-making and optimize campaigns across all channels.
• Analyze marketing performance data across channels (e.g., digital, social media, email, and offline campaigns).
• Develop actionable insights to improve customer acquisition, retention, and engagement strategies.
• Monitor key performance indicators (KPIs) and report on campaign effectiveness & ROI
• Identify trends, opportunities, and risks through deep-dive analyses.
• Work with marketing teams to optimize campaigns based on data-driven insights.
• Leverage A / B testing, cohort analysis, and predictive modelling to enhance campaign outcomes.
• Build and maintain marketing dashboards for real-time tracking of performance metrics
• Utilize advanced analytics tools such as SQL, Python, R, Google Analytics, BI.
• Involved in ML models operationalization and business value realization.
• Support the development and adoption of predictive analytics, AI / ML models for mass marketing to : optimize test learn across initiatives, forecast customer behaviour, acquisition / conversion models to NFR, look alike models, MMM model etc.
• Communicate and present complex data and insights in a clear and compelling way to stakeholders, using data storytelling and visualization tools

Process and Policy Development :

• Support the development of RACI models to clearly define roles and responsibilities with Loyalty, Marketing, Retail, Digital (IT) and other stakeholders.
• Ensure integration of data analytics functions with overall business objectives.

Stakeholder Management :

• Collaborate with internal stakeholders, including retail business leads, IT, finance, and operations & external stakeholders such as advertising agencies, media agency, marketing analytics agency, consumer research etc
• Serve as the primary point of contact for internal stakeholders for C Store business analytics

Qualifications :

• Bachelor's degree in Data Science, Business Administration, Statistics, or a related field; MBA or equivalent advanced degree preferred.
• 6+ years of experience on data and analytics functions preferably in large B2C Marketing organisations or Advertising / Media Agencies
• Strong strategic thinking, analytical, and problem-solving skills.
• Good communication and interpersonal skills.
• Ability to thrive in a dynamic and fast-paced environment.

Technical Skills

• Proficiency in data analytics tools and software (e.g., SQL, Dataiku Python, R, Tableau, Power BI).
• Experience with data infrastructure and cloud platforms (e.g., AWS, Azure, Google Cloud).
• Knowledge of statistical analysis, machine learning, and data visualization techniques.
• Experience in ML models operationalisation and business value realisation
• Familiarity with data privacy regulations and best practices.

Professional Skills :

• Ability to manage multiple projects simultaneously.
• Expertise in data analysis, and business intelligence.
• Ability to develop and implement data strategies and roadmaps.

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Join to apply for the Consumer Insights Manager role at dsm-firmenich

Join to apply for the Consumer Insights Manager role at dsm-firmenich

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Job title: Consumer Insight Manager
Location: Dubai, UAE
As Consumer Insight Manager, you will lead and execute consumer insight initiatives to guide fragrance development and innovation, helping increase our winning rate with clients. You will be responsible for delivering high-quality research, actionable insights, and strategic recommendations that influence product development and commercial success. This role offers the opportunity to work across diverse markets and categories, collaborating with internal and external stakeholders to shape the future of fragrance.
Key Responsibilities

• Develop and implement consumer insight plans in collaboration with sales and fragrance development teams.
• Conduct and manage quantitative and qualitative research, including agency briefing, negotiation, and quality control.
• Analyze research data critically using internal tools, linking insights to real-world actions and business impact.
• Coordinate cross-functional collaboration from project initiation to final delivery, including logistics and fieldwork.
• Organize creative workshops and sessions to translate insights into winning briefs and commercial strategies.
• Maintain transparent communication on project status, budget, and timelines with management and stakeholders.
  

• A dynamic role at the intersection of creativity, data, and strategy in the fragrance industry.
• Opportunities to influence product innovation and client success across diverse markets.
• A collaborative culture with cross-functional teams and global exposure.
• A company committed to sustainability, ethics, and scientific excellence.
• Continuous learning and career development in a purpose-driven organization.
• A chance to work with leading brands and visionary clients in beauty and home categories.
  

• Bachelor’s degree in Marketing, Business, Psychology, or a chemistry-related field (Master’s preferred).
• 5+ years of experience in market research within FMCG, research agencies, or the fragrance/flavor industry.
• Strong technical knowledge of market research, planning and organizing, and decision-making.
• Excellent analytical and creative thinking skills to interpret data and generate actionable insights.
• Outstanding communication, presentation, and interpersonal skills with diplomacy and high ethical standards.
• Language skills: English required; Arabic and French are a plus.
  

• Seniority levelMid-Senior level

• Employment typeFull-time

• Job functionMarketing and Sales
• IndustriesChemical Manufacturing

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Dubai, Dubai, United Arab Emirates 23 hours ago

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Join to apply for the Fiat - User Growth Marketing Manager - Strategy role at Binance

Join to apply for the Fiat - User Growth Marketing Manager - Strategy role at Binance

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Join Binance’s Fiat Team , one of our core business lines, to scale global user growth. You'll work across teams (BD, Product, Marketing, Regional) to build structured, data-driven strategies that drive acquisition, activation, and retention.
Requirements

• Optimize growth & retention strategies based on our current global fiat ecosystem
• Lead full-funnel user journeys: acquisition → activation → retention → conversion
• Drive multi-channel user acquisition (KOLs, social, SEO/ASO, referrals, communities)
• Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
• Run rapid A/B tests, iterate growth models, and improve user quality
• Tailor strategies for local markets with deep user insights
• Collaborate cross-functionally to bring strategies to life
  

• 8+ yrs in user growth/performance / digital marketing
• Global market experience (MENA, LATAM, SEA, Africa, etc.)
• Strong data mindset, familiar with growth tools & KPIs
• Internet, Web3, or fintech background preferred
• Excellent English communication; multilingual is a plus
• Adaptable, entrepreneurial, and hands-on
  

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
  

• Seniority levelMid-Senior level

• Employment typeFull-time

• Job functionMarketing
• IndustriesTechnology, Information and Internet

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Get notified about new Growth Marketing Manager jobs in Dubai, Dubai, United Arab Emirates.

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Crypto Jobs

• Location: Remote (Dubai, UAE)
• Focus: Lead global growth strategies for Binance’s fiat ecosystem (acquisition, activation, retention)
• Teamwork: Work cross-functionally with BD, Product, Marketing, Regional teams
• Develop and optimize multi-channel user acquisition and retention strategies (KOLs, social media, SEO/ASO, referrals, communities)
• Track and analyze key growth metrics: CAC, LTV, retention rates, viral coefficient
• Run A/B tests and iterate growth models rapidly
• Customize growth plans based on local market insights
• Collaborate globally to implement growth strategies effectively
• 8+ years experience in user growth, performance marketing, or digital marketing
• Proven success in global markets (MENA, LATAM, SEA, Africa, etc.)
• Strong data-driven mindset with experience in growth tools & KPIs
• Background in internet, Web3, or fintech preferred
• Excellent communication in English; multilingual skills a plus
• Adaptable, entrepreneurial, and hands-on approach

• Work with one of the fastest-growing global blockchain ecosystems
• Collaborate with diverse and talented teams worldwide
• Autonomy on impactful, fast-paced projects
• Strong career growth opportunities
• Competitive salary, benefits, and flexible work arrangements

Job Description

Please note this position is open exclusively to UAE Nationals.

Due to the company's strategy, an exciting opportunity has been created to add a Research Executive to our Customer Success team in the SA&I division, based in Sharjah.

The Research Executive will assist in delivering client-centric solutions in consumer insight and marketing effectiveness. The role involves executing research projects, maintaining professional client relationships through timely delivery, and supporting clients in conducting studies to address their business and research needs.

• Develop, implement, coordinate, and manage tracker, ad-hoc, and syndicated quantitative research projects:

• Receiving and understanding client briefs
• Supporting research design development in proposals
• Designing survey questionnaires and related materials
• Briefing and training field staff
• Coordinating with all stakeholders involved in project execution
• Monitoring fieldwork progress and data quality
• Analyzing data and extracting insights
• Developing conclusions and actionable recommendations
• Presenting findings and preparing reports from proposal to final delivery
• Managing overall project execution and maintaining relationships with team members (Analysts, Field Staff, Administrative teams)

• 1-2 years of experience managing quantitative research at an agency
• Preferred industry experience: Government/Semi-Government, Travel & Tourism, Transportation
• Experience in Customer Happiness, Mystery Audits, Brand-tracking, Usage & Attitude solutions is a plus
• Strong analytical, writing, presentation, and communication skills in English; fluency in Arabic is beneficial
• Excellent organizational and project management skills

• Flexible working environment
• Volunteer time off
• LinkedIn Learning access
• Employee Assistance Program (EAP)

NIQ is the world’s leading consumer intelligence company, providing comprehensive insights into consumer behavior and growth opportunities. In 2023, NIQ merged with GfK, expanding its global reach. With advanced analytics and state-of-the-art platforms, NIQ offers the Full View of retail and consumer insights. Operating in over 100 markets, NIQ covers more than 90% of the global population.

Visit NIQ.com for more information.

Follow us on: LinkedIn | Instagram | Twitter | Facebook

NIQ is dedicated to reflecting the diversity of the clients, communities, and markets we serve. We strive to embed inclusion and diversity into all aspects of our workforce, measurement, and products. We invite candidates who share this mission. NIQ is an Equal Opportunity Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or other protected classes. Our non-discrimination policy applies globally. Learn more at: Diversity & Inclusion