2 058 Marketing Program jobs in the United Arab Emirates
Manager Brand & Marketing Program
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Job Purpose The Manager Brand & Marketing Program will co-develop, manage, and implement a brand strategy for the assigned business unit to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates or dnata brand and sub-brands; demonstrat agility in delivery of the strategy, in line with changing business priorities. Proactively identify brand, commercial or operational business objectives that shape both MarComms activities and CCMB Build roadmap of their portfolio. Co-develop, manage, and implement integrated brand and marketing programs to deliver on the brand strategy, customer experience promise, or achieve business objectives in partnership with the CCMB team of Specialists. In this role you will:
- Articulate, shape, and communicate the business unit brand strategy and direction with relevant stakeholders by understanding the overall Emirates/dnata brand strategy, wider operating environment, performance, and dynamics of assigned business units. Work closely with EK Group Market Research, marketing strategic planning, analytics and insights functions to generate the relevant and comprehensive insights on the business unit brand, product and customers positioning in the relevant markets.
- Translate and convert the brand strategy, commercial and/or operational business objectives or challenges to single-minded brand and marketing objectives that the specialist teams can deliver across the entire customer lifecycle, journey and touchpoints. Leverage research, data, analytics, and insights to ensure that briefs are clear and articulate so specialist teams can effectively design, develop, and test the proposed response or solutions. Work with the Marketing Strategic Planning team to ensure the briefs are in line with CCM&B Measurement Framework and achieve the required ROI on CCM&B spend.
- Manage the MarComms Programme covering both Run and Build marketing requirements for the respective business unit. Work closely with the respective specialist teams to incorporate the relevant Build roadmap elements into the BU roadmap. Define, track and report the Run marketing requirements for the respective BU. Communicate roadmap and vision with relevant BU stakeholders to ensure alignment were required on a periodic basis.
- Identify and shape how CCMB can optimise the build, delivery and measurement of planned (short-to-long term) Business Unit changes across customer communication touchpoints. Leverage and understand CCMB research, insights and analytics to influence the development of new initiatives, customer experience and journey in line with brand strategy and objectives.
- Identify MarComms capabilities that can be leveraged by respective business unit and influence the CCMB Build roadmap to support business objectives in close collaboration and coordination with the CCMB specialist teams by staying up-to-date with the latest developments in modern marketing and marketing technology.
- Co-develop and influence the prioritisation of the CCMB build roadmaps with each of the specialist teams based on respective business unit requirements. Balance the needs of customers, stakeholders, CCMB resources, brand and commercial requirements, and the desired maturity levels, while appreciating that each Specialist Team owns their respective Build Roadmap.
- Identify synergies and opportunities between portfolios by collaborating with account management counterparts e.g. cross-selling products, aligning and leveraging data.
- Support specialist teams to address or mitigate any risks or issues that may impact roadmap delivery by coordinating or influencing the relevant stakeholders from the business units. Risks or issues such as data governance and privacy, cybersecurity, technical or data integration challenges, legal issues, organizational requirements etc.
- Develop, consolidate, and manage the annual budget requirements to deliver on Brand and MarComms requirements for assigned business units including the presentation of CCMB requirements for resources and funding from respective BPCs.
- Focus on continuous professional development for the team, utilising internal and external partners, to ensure marketing and marketing technology skills and knowledge of the team are relevant and up-to-date, and develop sufficient knowledge of the business units being supported to ensure appropriate solutions are proposed.
- Degree in Marketing or Communications. Post Graduate Qualification in Marketing preferred.
- 12+ years experience working as a marketing communications manager with international organisation. Experience in an Airline / Travel industry is preferable.
- Understanding of customer journey development across digital and non-digital touchpoints from a marketing communications perspective, and ability to translate business requirements into marketing communications solutions
- Project management certification.
- Understanding of 360* marketing and ability to manage and deliver marketing communications campaigns.
- Broad understanding of marketing technologies including automation programs, marketing data management, CCMB operational value-chain, and operational model with teams such as IT and EA.
- Collaboratively develop a comprehensive functional requirement brief with specialist teams such as: UX/IBE teams, Customer Strategy and Retention, Media and Performance Marketing, Customer Insight and/or EA, and Marketing Analytics.
- Effective communication skills and ability to answer "why" to the questions from stakeholders by leveraging and mastering data, customer feedback and other metrics.
- Proven ability to manage senior stakeholders and influence decision making.
- Proven ability to influence cross-functional team.
Manager Brand & Marketing Program
Posted 5 days ago
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Job Description
Job Purpose
The Manager Brand & Marketing Program will co-develop, manage, and implement a brand strategy for the assigned business unit to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates or dnata brand and sub-brands; demonstrat agility in delivery of the strategy, in line with changing business priorities. Proactively identify brand, commercial or operational business objectives that shape both MarComms activities and CCMB Build roadmap of their portfolio. Co-develop, manage, and implement integrated brand and marketing programs to deliver on the brand strategy, customer experience promise, or achieve business objectives in partnership with the CCMB team of Specialists.
In this role you will:
- Articulate, shape, and communicate the business unit brand strategy and direction with relevant stakeholders by understanding the overall Emirates/dnata brand strategy, wider operating environment, performance, and dynamics of assigned business units. Work closely with EK Group Market Research, marketing strategic planning, analytics and insights functions to generate the relevant and comprehensive insights on the business unit brand, product and customers positioning in the relevant markets.
- Translate and convert the brand strategy, commercial and/or operational business objectives or challenges to single-minded brand and marketing objectives that the specialist teams can deliver across the entire customer lifecycle, journey and touchpoints. Leverage research, data, analytics, and insights to ensure that briefs are clear and articulate so specialist teams can effectively design, develop, and test the proposed response or solutions. Work with the Marketing Strategic Planning team to ensure the briefs are in line with CCM&B Measurement Framework and achieve the required ROI on CCM&B spend.
- Manage the MarComms Programme covering both Run and Build marketing requirements for the respective business unit. Work closely with the respective specialist teams to incorporate the relevant Build roadmap elements into the BU roadmap. Define, track and report the Run marketing requirements for the respective BU. Communicate roadmap and vision with relevant BU stakeholders to ensure alignment were required on a periodic basis.
- Identify and shape how CCMB can optimise the build, delivery and measurement of planned (short-to-long term) Business Unit changes across customer communication touchpoints. Leverage and understand CCMB research, insights and analytics to influence the development of new initiatives, customer experience and journey in line with brand strategy and objectives.
- Identify MarComms capabilities that can be leveraged by respective business unit and influence the CCMB Build roadmap to support business objectives in close collaboration and coordination with the CCMB specialist teams by staying up-to-date with the latest developments in modern marketing and marketing technology.
- Co-develop and influence the prioritisation of the CCMB build roadmaps with each of the specialist teams based on respective business unit requirements. Balance the needs of customers, stakeholders, CCMB resources, brand and commercial requirements, and the desired maturity levels, while appreciating that each Specialist Team owns their respective Build Roadmap.
- Identify synergies and opportunities between portfolios by collaborating with account management counterparts e.g. cross-selling products, aligning and leveraging data.
- Support specialist teams to address or mitigate any risks or issues that may impact roadmap delivery by coordinating or influencing the relevant stakeholders from the business units. Risks or issues such as data governance and privacy, cybersecurity, technical or data integration challenges, legal issues, organizational requirements etc.
- Develop, consolidate, and manage the annual budget requirements to deliver on Brand and MarComms requirements for assigned business units including the presentation of CCMB requirements for resources and funding from respective BPCs.
- Focus on continuous professional development for the team, utilising internal and external partners, to ensure marketing and marketing technology skills and knowledge of the team are relevant and up-to-date, and develop sufficient knowledge of the business units being supported to ensure appropriate solutions are proposed.
To be successful in this role, you must meet the below requirements:
- Degree in Marketing or Communications. Post Graduate Qualification in Marketing preferred.
- 12+ years experience working as a marketing communications manager with international organisation. Experience in an Airline / Travel industry is preferable.
- Understanding of customer journey development across digital and non-digital touchpoints from a marketing communications perspective, and ability to translate business requirements into marketing communications solutions
- Project management certification.
- Understanding of 360* marketing and ability to manage and deliver marketing communications campaigns.
- Broad understanding of marketing technologies including automation programs, marketing data management, CCMB operational value-chain, and operational model with teams such as IT and EA.
- Collaboratively develop a comprehensive functional requirement brief with specialist teams such as: UX/IBE teams, Customer Strategy and Retention, Media and Performance Marketing, Customer Insight and/or EA, and Marketing Analytics.
- Effective communication skills and ability to answer "why" to the questions from stakeholders by leveraging and mastering data, customer feedback and other metrics.
- Proven ability to manage senior stakeholders and influence decision making.
- Proven ability to influence cross-functional team.
Salary & benefits
Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. That's on top of transport benefits, life insurance and more. Find out what it's like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website
Influencer Marketing - Program Manager Automated Marketing
Posted 5 days ago
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Are you geared towards building relationships that continuously delight your customers? Are you excited about making history and driving significant impact? Amazon hires the world's brightest minds and offers them an environment in which they can invent world-class solutions and build outside-the-box thinking partnerships for our customers. If you are looking for a marketing role where you can flex your innovative partnership ideas as well as your analytical skills, join the Amazon Creators Business team, where you will oversee marketing partnerships and make history.
Key job responsibilitiesWe are looking for an entrepreneurial, innovative, and analytical candidate to drive influencer marketing engagement and adoption strategies at scale for the Amazon Influencer Program.
The candidate must be able to work at both strategic and tactical levels, using customer behavior and data to generate growth strategies and optimize campaigns with a problem-solving mindset. This candidate will possess a creative and strategic mindset to engage with influencers of different sizes and ages (Micro to Mega influencers within Millennial and Gen Z segments).
Experience in marketing, social media, and influencer content is highly desired. Our environment requires someone who is flexible, detail-oriented, and comfortable working with multiple teams or partners. This position offers an exciting opportunity to work in marketing at one of the leading global technology companies.
- Own the development of influencer engagement and marketing strategies across all social platforms and communication channels to drive awareness and adoption.
- Support the development of a monthly influencer calendar aligned with new product launches, marketing priorities, and social holidays.
- Scale program adoption across influencer segments through creative program ideation.
- Stay updated on the latest social media best practices and trends to bring learnings to the program.
- Own administrative tasks related to influencer engagement initiatives.
- Own P&L goals for customer acquisition and revenue generation.
- Conduct weekly, monthly, quarterly, and annual business reviews, planning, and reporting processes for the influencer business.
A day in the life
Overseeing program metrics and strategizing new programs and initiatives with significant impact. Drive local relevance and engage with influencers by balancing short and long-term growth objectives. Identify new opportunities to diversify product mix, customer engagement, and reach by working backwards from influencers. Analyze market segment data to identify trends and opportunities, and assess and improve business results. Collaborate with Finance, Business Intelligence, Category, and Product teams to analyze trends, understand business impact, and replicate best practices at scale.
About the teamYou will join our Creators team within Marketing, whose mission is to engage customers in their online journey and influence their product discovery and shopping decisions. Amazon Creators offers traffic diversity through thousands of sites linking to Amazon via content that engages customers at all stages of the purchasing funnel—from inspiration to research, price checks, discovering deals, or subscribing to a service.
Minimum qualifications- 5+ years of experience in Social Marketing, Influencer Marketing, or Brand Marketing
- Experience using data and metrics to drive improvements
- Experience building and optimizing multiple simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience developing and executing successful social media and influencer campaigns
- Deep understanding of social media platforms including TikTok, Instagram, Facebook, Snapchat, Twitter, and YouTube
- Native Arabic speaker
- Master's degree
- Medium-level SQL expertise
- Experience managing multi-territory digital marketing and campaigns
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need workplace accommodations or adjustments during the application and hiring process, please visit (link) for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
#J-18808-LjbffrDigital Marketing Strategy Specialist
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The Digital Marketing Executive is a pivotal position responsible for developing and implementing comprehensive digital marketing strategies to promote our products or services.
Key aspects of this role involve leveraging various digital channels such as social media, email, search engines, and websites to drive brand awareness, generate leads, and increase customer engagement.
- Collaborate with the marketing team to develop digital marketing strategies aligned with business goals and objectives.
- Conduct market research and competitor analysis to identify target audiences, industry trends, and growth opportunities.
- Define key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives.
As a Digital Marketing Executive, you will have the opportunity to create compelling and engaging content for digital channels, including website, blog posts, social media, email campaigns, and advertisements.
You will also be responsible for managing content calendars and schedules to ensure consistent messaging and timely delivery of content.
Additionally, you will optimize content for search engines (SEO) and user experience to improve visibility and drive organic traffic.
Digital Marketing Strategy Director
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The role of Digital Marketing Operations Manager is pivotal in driving business growth through the implementation and enhancement of digital marketing strategies. This individual will oversee day-to-day digital marketing operations, ensuring the successful delivery of marketing initiatives across various digital channels.
This position demands a deep understanding of the digital marketing landscape, including SEO, SEM, social media, email marketing, and analytics. The ideal candidate will have a proven track record of managing and optimizing digital campaigns, a strategic mindset, and the ability to interpret data to make informed marketing decisions.
Responsibilities- Develop and implement data-driven digital marketing strategies to achieve business objectives.
- Oversee the execution of digital marketing initiatives across various online platforms.
- Coordinate with internal teams to ensure alignment and consistency in digital marketing campaigns.
- Manage and optimize marketing technologies and platforms for improved performance.
- Analyze marketing data and metrics to measure the success of digital marketing campaigns.
- Lead the development of engaging digital content to drive audience engagement.
- Ensure that all digital marketing campaigns adhere to the brand's guidelines and standards.
- Collaborate with the sales team to devise strategies that enhance customer acquisition.
- Monitor the latest trends in digital marketing and identify new opportunities for growth.
- Provide leadership and guidance to a team of digital marketing specialists.
- Prepare and present reports to senior management on campaign performance and ROI.
- Develop and maintain relationships with external vendors and partners to maximize marketing effectiveness.
Executive Director of Digital Marketing Strategy
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A well-established organization seeks an accomplished and visionary Digital Marketing Communication Manager to spearhead its external and digital communication efforts. This role is perfect for a creative and driven individual who excels in managing high-impact campaigns and fostering strong public engagement across digital channels.
Key Responsibilities:- Develop and execute comprehensive digital marketing and communication strategies that align with business objectives.
- Enhance and grow the organization's digital presence across social media platforms, websites, and other online channels.
- Create and oversee content for all external communications, including press releases, announcements, campaigns, and digital media.
- Design and manage performance-driven paid media campaigns (Google Ads, LinkedIn, Meta, etc.).
- Monitor campaign analytics and provide strategic insights and reporting to leadership.
- Maintain brand consistency and messaging across all external touchpoints.
- Collaborate closely with internal stakeholders and external partners to align communication goals with broader organizational objectives.
- Support reputation management and implement digital communication plans during key events or crises.
- Minimum 6-8 years of experience in digital marketing communications or public affairs.
- Strong background working in government entities, multinational corporations, or large organizations.
- Proven ability to lead external communication strategies and manage cross-channel digital campaigns.
- Skilled in content creation, media coordination, and online reputation management.
- Proficient in digital marketing tools and analytics platforms (e.g., Google Analytics, SEO/SEM tools, CMS systems).
- Excellent communication skills in English; Arabic is a plus.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Join a respected and influential organization driving impactful digital transformation and engagement.
- Be part of a dynamic team innovating and pushing boundaries in digital communication.
- Enjoy a collaborative and fast-paced environment with opportunities for growth and development.
If you come from a government, MNC, or large corporate background and are ready to take your digital communication career to the next level, we invite you to explore this exciting opportunity.
Digital Marketing
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We are looking for a talented and results-driven Digital Marketing Specialist to join our dynamic marketing team in Dubai. In this role, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness and engagement. Your work will play a crucial role in shaping our online presence and enhancing our digital footprint.
Key Responsibilities of Digital Marketing- Develop and execute comprehensive digital marketing campaigns across various platforms, including social media, email, SEO, and PPC.
- Create engaging and relevant content to attract and retain target audiences.
- Monitor and analyze campaign performance using analytics tools and provide actionable insights.
- Collaborate with cross-functional teams to ensure cohesive and consistent messaging.
- Stay updated with the latest digital marketing trends and best practices.
- Optimize website and landing pages for improved conversion rates.
- Manage and maintain social media channels and engage with the online community.
- Provide regular reports on marketing activities and performance metrics.
- Bachelor's Degree in Marketing, Communications, Digital Media, or a related field.
- 3-4 years of experience in digital marketing or a similar role.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, AdWords, and social media management tools.
- Strong understanding of SEO, SEM, PPC, and content marketing.
- Excellent writing and communication skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Knowledge of the finance and trading industry is a plus.
XT is a prominent player in the finance and trading industry, known for delivering innovative and reliable solutions. Our mission is to empower our clients with the tools and expertise needed to navigate the complex world of finance. We value integrity, innovation, and a commitment to excellence, and we strive to create a collaborative environment that fosters growth and success.
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About the latest Marketing program Jobs in United Arab Emirates !
digital marketing
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- Implement digital marketing across a broad range of digital marketing channels (social media, SEO, SEM, Email, Mobile, display, Content writing & Website developments).
- Build, plan, implement & manage the overall digital marketing strategy.
- Measure ROI & KPIs.
- Oversee all the company's social media accounts.
- Familiarity with Adobe Software techniques (such as Ps, Ai, Id, Lr, Ae, Pr, Ps Express, Au).
- Manage and improve online content, considering SEO & Google Analytics.
- Conduct research on market trends, brand's audience, and competitors to drive engagements & conversations.
- Maintain partnerships with media influencers.
- Strong communication skills, multitasking & should be multilingual.
Digital Marketing
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Are you a creative digital marketer with a passion for real estate and strong content skills? We're looking for a Digital Marketing Executive with at least 1 year of experience in real estate – and interns are welcome to apply
What We're Looking For:
Minimum 1 year of experience in digital marketing (real estate background preferred)
Strong knowledge of video shooting and editing
Experience with social media marketing, SEO, and content creation
Creative mindset and attention to detail
Motivated interns with relevant skills or coursework are encouraged to apply
What We Offer:
Dynamic and creative work environment
Opportunity to work with a growing brand in the Dubai real estate market
Career growth and skill development
Digital Marketing
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Required Marketing Executive for a Homecare company in Dubai UAE.
We need a person who can speak English fluently.
Location: Dubai-UAE
We are looking for a talented and ambitious Marketing Executive to undertake marketing projects for the benefit of the company. To ensure success as a marketing executive, you should conceptualize ways in which marketing activities can be harnessed to expand our company's branding. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing market forecasts. We are searching for a marketing professional whose expertise translates into increased brand awareness and profitability.
Key Responsibilities:- Evaluating and optimizing marketing strategies
- Analyzing market trends and creating promotional materials
- Generating new business leads through marketing practices
- Increasing brand awareness and market share through social media
- Coordinating marketing strategies with sales, financial, public relations, and production departments
- Developing and managing the marketing department's budget
- Overseeing branding, advertising, and promotional campaigns
- Preparing and presenting quarterly and annual reports to senior management
- Promoting our brand at trade shows and major industry-related events
- Keeping informed of marketing strategies and trends
- Preferably with a College Degree in Marketing or Communication
- Creative and detail-oriented
- Basic knowledge of Adobe Creative Suite
- Basic skills in photography and videography