Marketing Strategy Analyst

Dubai, Dubai beBeeDataAnalyst

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Job Description

Turn Data into Insight and Impact

As a key member of the marketing team, you will support regional efforts by tracking performance, supporting budget governance, and helping markets make data-informed decisions.

  • Collaborate with regional leads and country marketing teams to ensure effective marketing operations across the MENA region.
  • This role is ideal for someone early in their marketing strategy or analytics journey, looking to grow their skills by solving real business problems in a fast-paced environment.
Key Responsibilities
  • Strategic Projects & Growth Initiatives
  • Lead and scale new growth levers – Own performance tracking and end-to-end coordination for growth initiatives like Referral Programs; assess incentive structures, benchmark competition, and act as PMO across Product, CRM, and local teams.
  • Drive the Channel Mix Effectiveness Tracker – Build and maintain a dashboard along with data team to analyze CRM, PM, Discounts, and Brand spend across markets; identify optimal allocation strategies based on ROI and incrementality.
  • Launch and own the Missed Target Root Cause Library – Build a structured repository of missed OKRs, analyze root causes, and share insights with markets to avoid repeat misses.
  • Run the Marketing Competition Intelligence program – Track competitor marketing activity across all markets, flag emerging trends, and drive proactive internal response with cross-functional partners.
Performance Monitoring & Forecasting
  • Maintain key trackers (CAC, ROI, payback, LTV, etc.) across all 8 markets.
  • Forecast performance vs. OKRs using trend data; flag risks early and suggest corrective actions.
  • Own the Marketplace Health Snapshot (integrated into our regular C-suite and Country MD updates) to track overall business health beyond just GMV and Orders.
Efficiency & Governance
  • Support monthly and quarterly budget tracking across all marketing channels.
  • Assist in variance analysis to flag over/under-utilization and identify efficiency gaps.
  • Collaborate with country teams to ensure effective use of resources aligned with performance goals.
Insights & Support
  • Prepare performance pre-reads and deep-dives for MPRs and regional check-ins.
  • Coordinate with BI, Finance, and local teams to ensure alignment on metrics and reporting.
  • Conduct ad hoc analyses to support strategic decision-making or solve open questions.
Requirements The Ideal Candidate
  • 1–2 years of experience in growth, marketing strategy, business strategy, or consulting.
  • Comfortable working with performance data to support business or marketing decisions.
  • Bachelor's degree in Business, Economics, Engineering, Marketing, or a related field.
  • Experience working in fast-paced, cross-functional environments with tight timelines.
  • Prior involvement in budget tracking, KPI reporting, or campaign analysis.
Key Skills
  • Advanced proficiency in Google Sheets / Excel (pivot tables, lookups, formula logic).
  • Strong analytical mindset – able to identify trends, spot gaps, and build structured insights.
  • Sound understanding of marketing metrics – CAC, ROI, payback, LTV, retention.
  • Clear communicator – able to write sharp summaries and build structured slides.
  • Detail-oriented, organized, and able to juggle multiple tasks confidently.
  • Self-starter – shows ownership, doesn't wait to be told what to do.
Bonus Skills
  • Prior experience in e-commerce, marketplaces, or digital-first companies.
  • Familiarity with SQL, Tableau, Looker, or other BI/visualization tools.
  • Past internships or roles in consulting or business strategy teams.
  • Understanding of channel-level marketing performance (CRM, PM, Discounts, Brand).
  • Exposure to tools like Google Analytics, Meta Ads, Braze, Adjust.
About Us

We are a pioneering delivery platform operating in over 70+ countries worldwide. Our mission is to deliver an amazing experience—fast, easy, and to your door. We operate from Berlin, Germany, and are part of a leading global food delivery company.

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Marketing Strategy Leader

Dubai, Dubai beBeeBrand

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Brand Management Executive

We are seeking a highly skilled and experienced Brand Management Executive to join our team. As a key member of the organization, you will be responsible for developing and executing a comprehensive brand strategy that drives business growth and enhances brand equity.


Job Description:

The Brand Management Executive will be responsible for leading the development and execution of a brand strategy that aligns with the company's overall vision and goals. This includes conducting market research and competitor analysis to identify trends and opportunities, as well as defining brand messaging, visual identity, and tone of voice to engage with the target audience.

Key Responsibilities:

  1. Develop and implement a comprehensive brand strategy to drive business growth and enhance brand equity.
  2. Conduct market research and competitor analysis to stay up-to-date on industry trends and best practices.
  3. Define brand messaging, visual identity, and tone of voice to engage with the target audience.
  4. Plan and execute multichannel marketing campaigns to increase brand awareness and drive sales.
  5. Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and touchpoints.
  6. Monitor and analyze campaign performance to optimize marketing strategies and improve ROI.

Required Skills and Qualifications:

To be successful in this role, you will need to have a strong understanding of brand positioning, digital marketing, and consumer behavior. You should also possess excellent communication, negotiation, and project management skills, as well as the ability to work in a fast-paced environment and manage multiple projects simultaneously.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 5 years of experience in brand management, preferably in the retail electronics sector.
  • Strong understanding of brand positioning, digital marketing, and consumer behavior.
  • Experience in social media management, influencer marketing, and PR.
  • Ability to create compelling brand stories and marketing content.
  • Strong analytical skills with proficiency in Google Analytics, market research tools, and performance tracking software.
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Projects Marketing Leader

Dubai, Dubai Marsh & McLennan Companies, Inc.

Posted 1 day ago

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Job Description

We are seeking a talented individual to join our Marketing & Communications team at Marsh McLennan. This role will be based in UAE, with a hybrid work model requiring at least three days a week in the office.

As a Projects Marketing Leader, you will drive the development and execution of the Marketing & Communications agenda for the CMO in the region, supporting the broader Digital Marketing strategy at the enterprise level. This role demands a strong focus on lead generation and seamless alignment between marketing and sales, ensuring measurable impact and accelerated growth. You will collaborate with diverse stakeholders, champion operational excellence, and deliver disciplined execution with pace and precision.

Key responsibilities include:

  • Partner with leadership to design and implement effective processes and an operating model for the marketing & communications team, ensuring adoption and disciplined execution.
  • Lead planning and reporting cycles, focusing on lead generation metrics and accountability.
  • Drive integration of marketing and sales efforts, ensuring seamless lead handoff and alignment on pipeline goals.
  • Support strategy development, prioritization, and preparation of materials for key meetings.
  • Provide data-driven analysis and actionable recommendations to support decision-making.
  • Facilitate communication and collaboration across teams, establishing effective meeting cadences and workflows.
  • Identify and remove roadblocks, escalate misalignments, and ensure successful execution.
  • Oversee workflow processes, capacity planning, and participate in strategic projects.
  • Assess, implement, and optimize tools that support workflow and lead management.
  • Manage the marketing & communications budget, including reconciliations and planning.
  • Drive team learning, development, and support reporting to stakeholders.

Desired skills and experience:

  • Minimum 10 years' experience in marketing, with expertise in strategy, leadership, and people management.
  • Degree in marketing, communications, business, or related field; ongoing education is a plus.
  • Proven experience in multi-channel marketing (B2B and direct).
  • Strategic, analytical, and creative thinking with a data-driven approach.
  • High integrity, professionalism, and confidentiality.
  • Strong collaboration skills to drive integration between marketing and sales.
  • Ownership, independence, and initiative.
  • Excellent time management, organization, and attention to detail.
  • Proficiency in Microsoft Office and marketing tools; quick learner.
  • Openness to innovation and continuous improvement.
  • Critical thinking and big-picture evaluation.
  • Leadership qualities, including trust-building and effective delegation.
  • Flexibility and adaptability in a dynamic environment.

Why join us:

  • Opportunities for professional development, interesting work, and supportive leadership.
  • A vibrant, inclusive culture with talented colleagues and impactful work.
  • Career growth opportunities, benefits, and rewards to support your well-being.

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy, and people, operating in 130 countries with over 90,000 colleagues and annual revenue of $24 billion. We are committed to diversity, inclusion, and flexible work environments, including a hybrid model with at least three days in the office per week. Our colleagues identify a weekly 'anchor day' for in-person collaboration.

Job ID R_292313

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UAE Marketing Strategy Lead

Dubai, Dubai beBeeMarketing

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Job Description

Transform your career by becoming a Marketing Strategist for the UAE.

About this Role

This opportunity enables you to drive impactful marketing initiatives tailored to the local market, bridging central teams and local operations to ensure campaigns, content, and partnerships reflect the Emirati culture and consumer behavior.

Key Responsibilities:
  • Augment and localize central marketing strategies to fit the UAE market
  • Develop and execute end-to-end marketing campaigns across all relevant channels
  • Elevate creatives, messaging, and content to accurately represent Emirati culture and consumer preferences
  • Serve as the primary marketing liaison for internal teams based in the UAE
  • Collaborate with central teams in Performance, CRM, Brand, Intelligence, and Ops
  • Identify and activate local partnerships, sponsorships, and media opportunities
  • Represent the company through events, media engagements, and community initiatives in the UAE
  • Optimize local marketing budget allocation and outcome of spend
  • Monitor campaign performance and report insights to central teams
Requirements
  • Minimum 5 years of marketing experience in a similar role or industry
  • Detailed understanding of the UAE market and consumer landscape
  • Proven track record in campaign execution, brand positioning, and local partnerships
  • Excellent communication and cross-functional collaboration skills
  • Fluency in English is required; proficiency in Arabic or other regional languages is a plus
  • Able to thrive in a fast-paced, dynamic environment
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Luxury Marketing Strategy Director

Dubai, Dubai beBeeLeadership

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Job Description

Aspirational Luxury Brand Leader Job Overview

This role leads the regional marketing strategy for four luxury brands: Swarovski, Michael Kors, Tory Burch, and Adolfo Dominguez.

  • Main Responsibilities:
  • Develop and execute a marketing strategy across retail and digital channels to drive seamless campaign execution and customer experience.
  • Lead influencer and content marketing approaches to build long-term partnerships and optimize amplification strategies.
  • Use data-driven insights to refine targeting and creative direction.
  • Commercial Planning & Business Development:
  • Participate in strategic meetings with regional teams and partners to discuss strategy and commercial conditions.
  • Align marketing initiatives with commercial targets and customer demand planning.
  • Performance Management & Budget Ownership:
  • Define brand KPIs that align marketing performance with business goals and track results across key channels and campaigns.
  • Own the marketing budget, ensuring accurate forecasting and cost control.
  • Team Leadership & Cross-Functional Collaboration:
  • Lead a diverse team with a strong focus on empowerment, professional development, and high performance.
  • Champion cross-functional collaboration to ensure smooth execution of marketing initiatives.
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Luxury Real Estate Head of Marketing Strategy

Dubai, Dubai beBee Careers

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Job Description

A High-Level Position in Luxury Real Estate PR and Marketing

We are seeking a seasoned professional to lead our public relations and marketing efforts. As the head of PR & Marketing, you will be responsible for elevating our brand's reputation while driving marketing initiatives that showcase the essence of our luxury properties.

  • Develop and implement innovative PR and marketing strategies tailored to the luxury real estate market
  • Oversee the creation of high-quality marketing content and materials that articulate the unique value propositions of our luxury properties
  • Manage media relations, including crafting press releases, organizing events, and coordinating media coverage
  • Foster relationships with high-end publications, influencers, and stakeholders to maximize visibility and brand awareness
Key Responsibilities:
  1. To develop and execute successful PR campaigns, utilizing your expertise in the luxury space
  2. To create engaging marketing content, showcasing the unique features of our luxury properties
  3. To manage media relations, ensuring maximum exposure for our brand
  4. To build and maintain relationships with industry influencers, increasing our brand's visibility

Requirements

  • Bachelor's degree in Marketing, Public Relations, Communications, or a related field; Master's degree is a plus
  • Proven experience in a senior role within PR and Marketing, preferably in the luxury real estate sector (10+ years)
  • Strong understanding of luxury branding and customer engagement strategies
  • Exceptional leadership skills with a history of managing high-performing teams
  • Excellent written and verbal communication skills with a flair for storytelling
  • Proficiency in digital marketing channels, including social media, SEO, and email marketing

The Ideal Candidate:

  • Must have a strong passion for the luxury real estate market
  • Must be able to stay ahead of industry trends and best practices
  • Must be an expert in creating engaging marketing content
  • Must be able to manage multiple projects simultaneously
About This Role:

This is a highly competitive opportunity for a seasoned professional looking to take their career to the next level. If you have a proven track record in luxury real estate PR and marketing, we encourage you to apply.

What We Offer:

  • A dynamic work environment that encourages innovation and creativity
  • Opportunities for professional growth and development
  • A collaborative culture that values teamwork and mutual support
  • Competitive compensation and benefits package

Please Note:

  • We appreciate your interest in this role and look forward to reviewing your application
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Head of Central Marketing Strategy & Engagement – Middle East

Dubai, Dubai Keeta

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Job Description

Direct message the job poster from Keeta

We are looking for a strategic, execution-focused integrated senior communication manager to build our content strategy in the central marketing team for the Middle East (Mainly UAE, Qatar & Kuwait). You will be responsible for crafting high-impact content strategies, driving campaign engagement, and amplifying our presence in a complex, multicultural region.

This role is for a "doer" – someone who can identify cultural moments, buzzworthy campaigns, and turn our brand into a regional conversation starter, all while navigating local sensitivities.

Key Responsibilities

  • Strategic Brand Engagement
  • Develop hyper-localized content strategies for GCC markets (Mainly UAE, Qatar & Kuwait), leveraging cultural insights and consumer behavior
  • Identify and capitalize on high-impact moments (e.g., Ramadan, Saudi National Day, Dubai Shopping Festival)
  • Drive engaging storytelling through owned and earned channels to promote our brand and offers, ensuring alignment with corporate messaging
  • Conceptualize and execute large-scale campaigns around the year (e.g., gamified promotions, influencer-led challenges)
  • Build an in-house "content engine" capable of real-time, trend-driven marketing
  • Partner with local cultural entities (e.g., sports leagues, entertainment hubs) for authentic, engagement-driving activations

3. Crisis & Reputation Coordination

  • Work closely with the corporate PR team to ensure marketing campaigns align with broader reputation goals
  • Flag potential cultural/religious sensitivities in campaign concepts before launch
  • Monitor public sentiment and adjust campaigns in real-time to avoid missteps
  • Manage relationships with platforms, and influencers (without overlapping with Corp PR’s remit)
  • Optimize paid and organic content distribution for maximum engagement on a campaign basis

Qualifications

Must-Have Experience

  • 8-10 years in marketing, PR, media or related functions, with 3+ years in MENA – agency or in-house
  • Proven ability to create culturally relevant campaigns
  • Deep understanding of MENA media & digital landscape

Nice-to-Have Extras

  • Experience in food delivery, E-commerce, or .com brands
  • Arabic proficiency (MSA or Gulf dialect), fluent in English for both speaking and writing in a business environment
  • Existing network with local content creators, publishers, or platforms
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Public Relations
Industries
  • Internet Marketplace Platforms

Referrals increase your chances of interviewing at Keeta by 2x

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Multilingual Linguistic Expert for Marketing and IT Projects

Dubai, Dubai beBeeTranslation

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Job Description

LocalEyes is a leading provider of localization services to the international computer and software sectors.

We are recruiting a Freelance translator with Arabic who can provide translation and localization services in Marketing and IT sectors.

About the Role:
  1. This is an ongoing project requiring marketing and IT translations, linguistic review and QA, and checking of terminology consistency through the management of TMs, glossaries, and style guides.
  2. You will be working as part of a dynamic team in an international environment with flexibility regarding work schedule.

This is a freelance role with a remote location requirement in Dubai. You must have valid work authorization in UAE (we do not sponsor VISAs).

Key Responsibilities:
  • Marketing and IT translations
  • Linguistic review and quality assurance
  • Terminology management and style guide implementation
Requirements:

A strong background in marketing and IT translation is essential for this position.

Project Details:

Ongoing with flexible start date, allowing for approximately 1 week advanced notice.

Location:

Remote in Dubai.

Job Type:

Freelance.

Benefits:

This opportunity offers a chance to work on various projects with a dynamic team in an international environment.

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Fiat - User Growth Marketing Manager - Strategy

Dubai, Dubai Binance

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Job Description

UAE, Dubai / Full-time Onsite or Remote / Marketing

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Join Binance’s Fiat Team , one of our core business lines, to scale global user growth. You'll work across teams (BD, Product, Marketing, Regional) to build structured, data-driven strategies that drive acquisition, activation, and retention.

Requirements
  • Optimize growth & retention strategies based on our current global fiat ecosystem
  • Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
  • Run rapid A/B tests, iterate growth models, and improve user quality
  • Tailor strategies for local markets with deep user insights
  • Collaborate cross-functionally to bring strategies to life
Responsibilities
  • 8+ yrs in user growth/performance / digital marketing
  • Strong data mindset, familiar with growth tools & KPIs
  • Internet, Web3, or fintech background preferred
  • Excellent English communication; multilingual is a plus
  • Adaptable, entrepreneurial, and hands-on
Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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Fiat - User Growth Marketing Manager - Strategy

Dubai, Dubai Binance

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Job Description

UAE, Dubai / Full-time Onsite or Remote / Marketing

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Join Binance’s Fiat Team , one of our core business lines, to scale global user growth. You'll work across teams (BD, Product, Marketing, Regional) to build structured, data-driven strategies that drive acquisition, activation, and retention.

Requirements
  • Optimize growth & retention strategies based on our current global fiat ecosystem
  • Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
  • Run rapid A/B tests, iterate growth models, and improve user quality
  • Tailor strategies for local markets with deep user insights
  • Collaborate cross-functionally to bring strategies to life
Responsibilities
  • 8+ yrs in user growth/performance / digital marketing
  • Strong data mindset, familiar with growth tools & KPIs
  • Internet, Web3, or fintech background preferred
  • Excellent English communication; multilingual is a plus
  • Adaptable, entrepreneurial, and hands-on
Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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