127 Marketing Strategy jobs in the United Arab Emirates
Digital Marketing Strategy Specialist
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The Digital Marketing Executive is a pivotal position responsible for developing and implementing comprehensive digital marketing strategies to promote our products or services.
Key aspects of this role involve leveraging various digital channels such as social media, email, search engines, and websites to drive brand awareness, generate leads, and increase customer engagement.
- Collaborate with the marketing team to develop digital marketing strategies aligned with business goals and objectives.
- Conduct market research and competitor analysis to identify target audiences, industry trends, and growth opportunities.
- Define key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives.
As a Digital Marketing Executive, you will have the opportunity to create compelling and engaging content for digital channels, including website, blog posts, social media, email campaigns, and advertisements.
You will also be responsible for managing content calendars and schedules to ensure consistent messaging and timely delivery of content.
Additionally, you will optimize content for search engines (SEO) and user experience to improve visibility and drive organic traffic.
Marketing Strategy Specialist
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The Consumer Marketing Director plays a strategic role requiring an in-depth understanding of consumers, the payments ecosystem, travel, and e-commerce.
Key Responsibilities:
- Develop brand strategies to increase brand preference and provide executive-level overviews of brand health.
- Align brand positioning with various business segments and key audiences.
- Identify opportunities to grow the consumer base in profitable business segments.
- Create adoption and measurement matrices among CEMEA consumers.
Integrated Marketing Planning
- Prioritize and develop a communication framework that integrates social, brand, product, business segments, and other business priorities under one brand positioning.
- Understand and prioritize key audiences and build sub-brands within one mega brand.
- Monitor market trends and competitor activities to identify opportunities and threats.
Market Penetration
- Identify key drivers contributing to cross-border volumes and develop strategies and action plans tailored to these drivers.
- Understand consumer life cycles and key moments to develop strategies to increase credit card penetration.
- Develop programs that can scale to other regions and adopt a test-and-learn approach.
Insights and Trends
- Utilize consumer research and data to build compelling business cases.
- Create an easy-to-digest, quick-access dashboard to provide a live view of progress on KPIs.
Cross-Functional Collaboration
- Work closely with media lead and content strategists to align efforts on the brand, business segments, and product marketing.
- Collaborate with global and sub-regional teams, represent CEMEA in global forums, and implement global strategies in CEMEA.
Team Leadership
- Lead a high-performing consumer marketing team, provide guidance, mentorship, and feedback, and foster a culture of creativity, collaboration, and continuous improvement.
- Drive brand training in CEMEA, proof points, processes, and other collateral to support sales teams.
- Design, operationalize, and optimize branding requirements and supporting toolkits & processes for clients and partners.
Leverage Data-Driven Approach and Mindset
- Leverage data insights and research to drive decision-making and optimize brand design efforts.
- Regularly analyze results, identify areas for improvement, and make data-driven recommendations to enhance brand impact.
Partner Ecosystem Management
- Own the relationship with creative agencies and ecosystem partners, provide clear creative direction, monitor project timelines, and ensure the delivery of high-quality and impactful creative assets.
This is a hybrid position. The expectation of days in office will be confirmed by your Hiring Manager.
Qualifications
- Minimum of Bachelor's Degree or equivalent with 15 years of relevant marketing experience.
- Extensive experience in brand management, travel, and e-commerce industries.
- Deep understanding of paid social media.
- Strong collaborator who can demonstrate success in delivering and navigating complex projects in a matrixed distributed global organization.
- Strategic mindset with exceptional clarity of thought combined with a hands-on, detailed-oriented approach when needed.
- Outstanding verbal and written communications with ability to communicate with a diverse audience including C-level executives, clients, and business, product, technology, and finance stakeholders.
- Proven experience managing teams and processes to deliver efficient output and results.
- Proven track record in developing and implementing marketing strategies and plans that scale across different regions.
Additional Information
Visa is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.
Marketing Strategy Director
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The ideal candidate will be responsible for developing and executing marketing strategies that drive growth and customer engagement.
Key Responsibilities:- Build business-to-business-to-consumer (B2B2C) strategies that sell credit through dealers, leveraging data insights to optimize channel return on investment (ROI) and third-party messaging.
- Execute compliant performance marketing campaigns that create credibility with banking partners and delight end-users.
- Optimize customer acquisition costs (CAC), channel ROI, and third-party messaging to ensure maximum impact.
- A minimum of 8 years of experience in financial services marketing, preferably with a background in startups.
- Experience working in the UAE credit/lending marketing industry is highly desirable.
- A master's degree in marketing or digital marketing is preferred.
Marketing Strategy Executive
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Imagine working in a fast-paced consumer health company where innovation meets tradition.
As an Oral Health Care customer marketing associate, you will be responsible for bringing our marketing strategy to life by delivering on agility and on-time execution.
This role is perfect for someone who thrives in a dynamic environment and is passionate about driving business growth through effective project management and operational excellence.
- Drive flawless executions by exhibiting strategic planning, tracking, and post-evaluation analysis (NPDs periodic activations).
- Deadline management POSM development and deployment. Also responsible for managing TPO creation for any new suppliers.
- Ensure effective execution of promotion calendars together with commercial and supply teams for driving in-store excellence.
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Marketing Strategy Leader
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**Job Title:** Marketing Strategy Leader
As a seasoned marketing professional, you will develop and implement comprehensive strategies to drive revenue growth across various hotel departments. Your expertise in creating engaging customer experiences will ensure our guests receive accurate information throughout their stay.
**Key Responsibilities:
- Monitor and analyze the effectiveness of marketing initiatives.
- Liaise with departmental leaders to create targeted marketing campaigns.
- Collaborate with graphic designers to produce on-brand materials within budget constraints.
- Implement programs to achieve defined revenue targets.
**Requirements:
Bachelor's degree in Business Administration, Marketing, or related field; 3-4 years of experience in marketing or a comparable role.
Marketing Strategy Professional
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Are you proficient in digital marketing strategies? Do you know how to target finance and crypto-focused audiences?
Our client is a leading entity specialized in FinTech solutions, pioneering technology based in Dubai with global reach.
We are searching for a dedicated professional to help develop our digital marketing strategy.
Key Responsibilities:- Implementation of complex digital marketing strategies
- Control and management of main marketing areas: Performance (iOS/Android/Web), Retention (Push/Email), Partnership
- Building end-to-end analytics of all channels and data visualization
- Crafting plans and master budgets
- SEO expertise
- Exploring market trends, discovering innovative solutions, and testing bold new ideas
- Collaborating with the development team to create clear, detailed technical specifications for IT enhancements that bring marketing projects to life
- Collaborating with departments and making a compelling case for prioritization
- At least 3 years of hands-on experience in a similar role
- Proven success in launching, scaling, and optimizing social campaigns with a specialty in content marketing and ASO/SEO that drives results
- Expertise in Google Analytics
- A sharp eye for compelling ad copy and standout visuals
- Must have expertise in B2B, with proven experience in fintech and crypto
- Fluency in English
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Marketing Strategy Analyst
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As a key member of the marketing team, you will support regional efforts by tracking performance, supporting budget governance, and helping markets make data-informed decisions.
- Collaborate with regional leads and country marketing teams to ensure effective marketing operations across the MENA region.
- This role is ideal for someone early in their marketing strategy or analytics journey, looking to grow their skills by solving real business problems in a fast-paced environment.
- Strategic Projects & Growth Initiatives
- Lead and scale new growth levers – Own performance tracking and end-to-end coordination for growth initiatives like Referral Programs; assess incentive structures, benchmark competition, and act as PMO across Product, CRM, and local teams.
- Drive the Channel Mix Effectiveness Tracker – Build and maintain a dashboard along with data team to analyze CRM, PM, Discounts, and Brand spend across markets; identify optimal allocation strategies based on ROI and incrementality.
- Launch and own the Missed Target Root Cause Library – Build a structured repository of missed OKRs, analyze root causes, and share insights with markets to avoid repeat misses.
- Run the Marketing Competition Intelligence program – Track competitor marketing activity across all markets, flag emerging trends, and drive proactive internal response with cross-functional partners.
- Maintain key trackers (CAC, ROI, payback, LTV, etc.) across all 8 markets.
- Forecast performance vs. OKRs using trend data; flag risks early and suggest corrective actions.
- Own the Marketplace Health Snapshot (integrated into our regular C-suite and Country MD updates) to track overall business health beyond just GMV and Orders.
- Support monthly and quarterly budget tracking across all marketing channels.
- Assist in variance analysis to flag over/under-utilization and identify efficiency gaps.
- Collaborate with country teams to ensure effective use of resources aligned with performance goals.
- Prepare performance pre-reads and deep-dives for MPRs and regional check-ins.
- Coordinate with BI, Finance, and local teams to ensure alignment on metrics and reporting.
- Conduct ad hoc analyses to support strategic decision-making or solve open questions.
- 1–2 years of experience in growth, marketing strategy, business strategy, or consulting.
- Comfortable working with performance data to support business or marketing decisions.
- Bachelor's degree in Business, Economics, Engineering, Marketing, or a related field.
- Experience working in fast-paced, cross-functional environments with tight timelines.
- Prior involvement in budget tracking, KPI reporting, or campaign analysis.
- Advanced proficiency in Google Sheets / Excel (pivot tables, lookups, formula logic).
- Strong analytical mindset – able to identify trends, spot gaps, and build structured insights.
- Sound understanding of marketing metrics – CAC, ROI, payback, LTV, retention.
- Clear communicator – able to write sharp summaries and build structured slides.
- Detail-oriented, organized, and able to juggle multiple tasks confidently.
- Self-starter – shows ownership, doesn't wait to be told what to do.
- Prior experience in e-commerce, marketplaces, or digital-first companies.
- Familiarity with SQL, Tableau, Looker, or other BI/visualization tools.
- Past internships or roles in consulting or business strategy teams.
- Understanding of channel-level marketing performance (CRM, PM, Discounts, Brand).
- Exposure to tools like Google Analytics, Meta Ads, Braze, Adjust.
We are a pioneering delivery platform operating in over 70+ countries worldwide. Our mission is to deliver an amazing experience—fast, easy, and to your door. We operate from Berlin, Germany, and are part of a leading global food delivery company.
Marketing Strategy Professional
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We are seeking a skilled Content Marketing Manager to join our team in El-Fujairah, UAE.
The successful candidate will be responsible for developing and implementing a comprehensive content marketing strategy to drive brand awareness and customer engagement.
This is an excellent opportunity for someone who is passionate about marketing and has a strong understanding of digital media.
Responsibilities:
- Develop and implement a comprehensive content marketing strategy to drive brand awareness and customer engagement.
- Write, edit, proofread, and publish high-quality content across various platforms including social media, website, blog, email campaigns, etc.
- Conduct thorough research on industry-related topics to create compelling and informative content.
- Collaborate with designers and other team members to produce visually appealing content.
- Stay updated on industry trends and incorporate them into the content strategy.
- Monitor and analyze the performance of content using analytics tools to make data-driven decisions.
- Manage social media accounts and engage with followers by responding to comments and messages in a timely manner.
Requirements:
- Bachelor's degree in Marketing, Communications or related field.
- Proven work experience as a Content Marketing Manager or similar role.
- Excellent writing skills with the ability to create engaging and persuasive content.
- Strong understanding of SEO principles and keyword research.
- Familiarity with social media management tools such as Hootsuite or Buffer.
- Experience using Google Analytics or other analytics tools to track performance metrics.
- Ability to manage multiple projects simultaneously while meeting deadlines.
- Fluency in English is required; proficiency in other languages is a plus.
Preference will be given to candidates who are Pakistani or Malayalee nationals living in UAE with their own visa.
This is a contract job suitable for individuals without prior experience or students looking for part-time employment.
If you have a passion for marketing and are looking for an exciting opportunity in the dynamic city of El-Fujairah, apply now.
Marketing Strategy Lead
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Job Summary:
To develop and execute a comprehensive marketing strategy to achieve business objectives. The ideal candidate will have expertise in market research, analysis, and planning.
Key Responsibilities:
- Conduct market research and analysis to inform marketing decisions
- Develop and implement marketing plans to achieve business targets
- Manage relationships with market research agencies, advertising agencies, and media agencies
- Lead primary and secondary sales analysis and competition tracking
- Formulate long-term and short-term marketing strategies and incremental plans for brand building and execution
Requirements:
- 3+ years of experience in product/brand management in FMCG or beauty industry
- Bachelor's degree in Marketing, Business, or related field
- MBA from a Premier institute
- Strong analytical, creative, and execution skills
- Fluent in English
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