4 Media Planning jobs in the United Arab Emirates

This role involves leading the development and execution of comprehensive media plans across various platforms.

• Develop and manage media strategies that integrate all aspects of media, including TV, Print, Radio, Outdoor, Interactive, and Emerging Technologies.
• Collaborate with clients and internal teams to ensure high-quality media planning and seamless execution.
• Liaise with the investment team to ensure buying commitments are achieved.
• Supervise and manage junior team members of the planning team.
• Provide recommendations and analysis on targeting, geography, scheduling, support level, and budget.
• Execute campaigns on a timely basis and prepare campaign summaries and analysis.

• A bachelor's degree in marketing, media, communications, or a related field.
• A minimum of 4-5 years of experience in media planning or strategy, with a focus on both digital and traditional media.
• Strong proficiency in media planning and research tools.
• Experience in developing and presenting media strategies and reports to clients and internal teams.
• Strong communication and client management skills.
• Proactive and solution-oriented approach to problem-solving and campaign optimization.

At our organization, we value diversity and inclusion. We provide an inclusive environment where talent can thrive and grow.

Only shortlisted candidates who meet our requirements will be contacted.

We are a dynamic and innovative company that values collaboration and teamwork.

Our employees are our greatest asset, and we foster a culture of excellence and continuous learning.

We are seeking a skilled Marketing Specialist to develop and execute marketing strategies that effectively reach target audiences and meet client objectives. As a Marketing Specialist, you will be responsible for analyzing market trends and developing tailored marketing plans that drive results.

Key Responsibilities:
- Collaborate with clients to understand their advertising needs and objectives
- Conduct research to identify target audiences and their media consumption habits
- Develop strategic marketing plans that effectively reach the target audience within budget constraints
- Negotiate with vendors to secure the best rates and placements for advertisements
- Monitor and analyze the performance of marketing campaigns, making adjustments as needed to optimize results
- Stay updated on industry trends and changes in consumer behavior to inform marketing decisions

Requirements:
- Bachelor's degree in Marketing or related field
- Proven experience as a Marketing Specialist or similar role
- Knowledge of various marketing channels (TV, radio, print, digital, etc.) and their effectiveness in reaching different demographics
- Strong negotiation skills and ability to build relationships with vendors
- Excellent analytical skills and ability to interpret data to inform decision making
- Proficient in Microsoft Excel and other analytics tools

The ideal candidate will have excellent communication skills, a passion for marketing, and a detail-oriented approach. This is an exciting opportunity to contribute your expertise towards achieving our clients' marketing goals.

OFFLINE MARKETING

• Develop a marketing mix and ATL channel strategy defining best practice approaches

• Create and maintain a regional calendar of cross-channel marketing campaigns alignment with local marketing teams to create and manage their marketing campaign plans and channels

• Define the go-to-market blueprint for Offline marketing across channels / lead Offline media buying for the Talabat region

• Cross-functional collaboration across other departments to ensure a greater understanding of cross-channel impact as well as data accuracy

• Identify and manage the media pitch process with new partners to extend our potential for growth in new and existing markets

• Liaise with Marketing Leads to agree on upcoming plans and recommend budget requirements to drive needed growth.

• Conduct regular analysis with partners to monitor market landscape evolutions competitive monitoring

• Analyze campaign performance consolidate learnings and share knowledge across departments and local teams

TRADE PLANNING

• Maintain regional monitoring for all campaign tiers to ensure we follow the guidance of having fewer bigger better campaigns make sure we have a consistent approach when it comes to actuals vs planned campaigns

• Understand campaign performances to provide guidance to countries when it comes to campaign prioritization

• Regularly share intel with regional channel leads to ensure everyone is on the same page and everyone works as a 1 team answering the same objective

Qualifications :

• You have worked for a central or regional team in the past so you know the mechanics of coordination and regular multi-country reporting

• Comfortable working in a challenging environment be able to adapt at all times

• You ideally have 4 years of relevant experience

• You are analytical have logical thinking and you're a problem solver

• You are organized and plan ahead

• You can define assess solve and communicate back to stakeholders in a clear and concise way

• You know how to work with external partners (media agency creative agency research agency suppliers etc)

• Excel Skills

Remote Work : No

Employment Type : Full-time