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Jewelry Visual Merchandising
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Job Description
Job Summary:
The Visual Merchandiser will be responsible for developing and executing a compelling visual merchandising strategy that enhances the customer experience and aligns with Mouawad’s luxury brand identity. This role will oversee all aspects of in-store and product displays, window displays, packaging ideation to execution, and the integration of visual elements to drive sales and brand consistency.
Key Responsibilities:
Visual Merchandising Strategy & Execution:
- Define, design, and implement a creative visual merchandising strategy that enhances brand storytelling and customer engagement.
- Support in the creative conception, implementation and execution of all VM assets for new launches including but not limited to: promotional sites, pop ups, windows, podiums, event space design , lightboxes, instore screen content in a timely manner algning with marketing calendar
- Create appealing and eye-catching visual displays that guide customers through the store and showcase key collections.
- Develop and produce showcase animation and displays, signages, floor plans, and special promotional setups.
- Ensure displays are regularly updated to align with product launches, marketing campaigns, and seasonal themes.
- Research competitor strategies and provide recommendations for enhancing in-store experiences.
- Have knowledge of print and production build techniques and mindfullness of budget restrictions and leadtime
- Implement VM guidelines inline with brand creative direction
- VM monthly reports and measure impact
Store/Product Display Training & Collaboration:
- Oversee in-store product presentation, ensuring alignment with the brand’s luxury aesthetic and customer journey.
- Optimize store zoning and customer flow to create an engaging and seamless luxury shopping experience.
- Oversee the arrangement of VIP areas and private salons for high-net-worth clients and bespoke experiences.
- Train boutique staff with the support of retail on visual standards to optimize store layout for sales impact.
- Monitor and analyze the effectiveness of different visual layouts on customer behavior and sales performance.
- Conduct regular store audits to maintain consistency in brand presentation across all boutique locations.
- Guide and mentor in store VM ambassadors ensuring adherence to luxury display standards.
Packaging Development & Execution:
- Lead the ideation and execution of premium packaging that reflects the brand’s luxury positioning.
- Collaborate with suppliers and designers to develop innovative packaging solutions.
- Ensure packaging aligns cost efficiency without compromising on quality.
Budgeting & Supplier Coordination:
- Monitor costs and work within budget for all visual merchandising activities.
- Liaise with suppliers to source materials and elements needed for displays and packaging.
- Ensure high-quality production and timely execution of all visual elements.
- Tracking of budget and invoices, alignment on the allocated budget to avoid overspending
Trend & Data Analysis:
- Conduct research on lifestyle, demographics, and design trends to continuously refine the visual merchandising approach.
- Stay updated on industry trends and innovations to enhance the customer experience.
- Analyze customer behavior and the impact of visual merchandising strategies on sales, making data-driven recommendations.
- Competitor analysis
Qualifications & Skills:
- Ability to work collaboratively with cross-functional teams, including marketing, retail, merchandise and suppliers.
- Proven experience in visual merchandising, preferably in the luxury or jewelry industry.
- Strong creative and design sensibility with an eye for detail.
- Excellent project management and organizational skills and effective communication
- Strong analytical skills to measure the effectiveness of visual merchandising strategies.
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