122 Product Promotion jobs in the United Arab Emirates

Senior Marketing Manager Role

We are seeking a seasoned professional to fill the role of Senior Marketing Manager. The successful candidate will play a pivotal part in developing, maintaining, and evaluating marketing strategies that align with our organizational objectives.

• Lead a team of marketers responsible for managing a range of events within our portfolio.
• Provide guidance, feedback, and motivation to direct line reports.
• Promote a culture of positivity, high performance, and growth mindset among team members.
• Develop clear development roadmaps for high-potential team members.
• Ensure direct line reports possess the skills and training required to manage junior team members or specialists.
• Champion the adoption and optimization of marketing technology solutions.

• A minimum of 4-5 years of experience in events and/or B2B media.
• Demonstrable experience in marketing, along with the potential and attitude required to learn.
• In-depth knowledge of marketing best practices, including social media marketing.
• Experience in the Middle East market is an added advantage.
• Arabic language proficiency is highly desirable.
• Ability and willingness to travel for business and events.
• Proven track record of effectively managing key stakeholder relations.
• Strong networking and liaison skills, with ability to interact with senior professionals and trade bodies.
• Up-to-date knowledge of the latest trends and best practices in 360-degree marketing and measurement.

The primary objective of this role is to spearhead the institution's marketing endeavors, ensuring a cohesive and impactful brand presence across various channels. This involves conceptualizing and executing strategic communication campaigns to attract prospective students and agents, leveraging diverse media platforms, direct mailings, newsletters, and other promotional materials.

Key responsibilities will include developing and implementing an integrated marketing plan for all courses and services, as well as preparing accurate and reliable information on courses using internal resources and external agencies. The ideal candidate will possess a strong marketing background, relevant experience in the education industry, excellent networking skills, and the ability to travel outside the country. A valid UAE License is beneficial but not mandatory.

As a representative of the institution, you will participate in conferences and events, visit overseas agents and clients to promote our courses and recruit students, and prepare an annual marketing report facilitating strategic decision-making by management.

Product Marketing Manager – Technology / SaaS - UAE - 30,000-40,000 AED/Month

Are you a creative strategist passionate about driving the growth of innovative tech products? Can you craft compelling campaigns that attract and retain customers? Would you thrive as the first growth-focused hire in a dynamic Product Team? Do you excel at blending data-driven insights with creative marketing to scale a business?

The Company

Join a trailblazing technology startup building cutting-edge solutions that solve real-world problems and unlock new opportunities for businesses. With a mission to redefine how industries leverage technology, this innovative company is poised for rapid growth in the UAE and beyond.

The Role

As Product Marketing Manager, you'll lead the charge in scaling our products by driving awareness, customer acquisition, and engagement. This is a unique opportunity to be our first dedicated growth hire, shaping the marketing strategy and laying the foundation for a future team of specialists. You'll work within our dynamic Product Team, collaborating with Sales, Customer Success, and Support to fuel growth across the UAE and globally. This role mirrors positions like Growth Marketing Manager or Growth Hacker at fast-growing SaaS startups.

Key Responsibilities

• Developing and optimizing customer lifecycle programs to drive awareness, activation, retention, and expansion.
• Managing and scaling paid acquisition channels (e.g., Google Ads, LinkedIn Ads, PPC) for cost-effective growth.
• Building organic growth strategies through product-led growth (PLG), SEO, and other innovative approaches.
• Ensuring robust marketing data and analytics to provide insights and inform growth initiatives.
• Experimenting with strategies to increase top-of-funnel traffic and improve conversion rates.

Your Profile

• Experience in B2B SaaS growth or product marketing, with a proven track record of driving revenue growth.
• Leadership experience, including mentoring or building a team.
• Strong expertise in marketing automation, analytics tools (e.g., Google Analytics, Mixpanel), and growth frameworks.
• Advanced knowledge of paid platforms (Google Ads, LinkedIn Ads) and email marketing tools (Marketo, HubSpot, or ).
• Hands-on technical skills, including HTML/MJML, CSS, Liquid, and SQL.
• Exceptional copywriting skills and expertise in A/B testing, funnel optimization, and ROI modelling.

Salary & Benefits

The role offers a competitive salary of 30,000-40,000 AED per month, plus performance-based incentives. Additional benefits, such as housing, transport, or other allowances, may be provided based on candidate profile, ensuring a comprehensive and attractive package.

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to:

EL Product Marketing Manager

Executing, Automation service orders for commissioning and site support under instructions from Operation Manager or Project Manager following Company Procedures and Customers requirements, in compliance with safety technical and contractual requirements. In addition, also to grow the service business with defined customers

In this role, you'll help run what runs the world, by taking on meaningful work that drives real impact.

• Work model: {onsite}

• Verify the correctness of all the hardware connections between the system (DA , MV ,LV System, Operator Interfaces and other network devices) under test making sure that the installed cables and wiring are made according to the related documents and are working properly

• Properly install and verify the correct functionality of all the installed devices in accordance with FAT results using diagnostic and application tools and following the project documentation as reference
• Feedback to Engineering department for improvements in schemes, corrections of drawings or any other modifications if required by customer at site after supply.
• Solve hardware and functional incongruence and mistakes is any found during Site testing phase, modifying the wrong hardware or software items involved and testing again the new hw or software configuration
• Update the system documentation with proper mark-ups and software configuration periodic updates, maintaining due trace of all the changes, following Company testing procedure indications
• Obtain the S.A.T (Factory Acceptance Test) certificate from the Customer at the completion of the job, eventually with the list of the pending items not yet completed, in cooperation with the Project Leader and the Project Manager
• Collects all the update documentation at the conclusion of the Commissioning job and send it to the Project Manager for the delivery of the "As Commissioned" documents to the Engineering Department if changes have been made in agreement with Engineering Department
• Collects all the Certificates and the other requested documents to complete the so called "Log Project Book" for the specific project and deliver it to the Project Leader and Project Manager for Contractual use.

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

• Professional Qualification in Electrical / Automation Engineering
• At least 6 years of past experience in the specific field of application or similar fields (i.e. commissioning)
• Knowledge of the most common testing tools (hardware and computerized)
• Knowledge of Safe working procedures at site
• Attitude to interpersonal relationships
• Good relation skill, Team working, Problem solving, English language knowledge

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

ABB provides competitive benefits, ask us

.

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.

Run What Runs the World.

EVP Hashtags

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

We value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe.

JOB PURPOSE

We are seeking a highly motivated and data-driven Product Marketing Manager to shape the narrative, growth, and positioning of our financial and technology products. This role will be responsible for defining the product story, designing and executing go-to-market strategies, and driving adoption through integrated brand and performance campaigns.

As the custodian of the customer voice, this person will gather and translate insights into marketing strategies, ensuring that customer needs are at the heart of product development and communication. Working closely with Product, Engineering, and Growth teams, the Product Marketing Manager will lead initiatives that improve user acquisition funnels, conversion, and retention, ultimately helping build the next generation of finance and technology solutions.

KEY ROLE & RESPONSIBILITIES

Functional Role:

Product Narrative & Positioning

• Define and continuously refine the
  product story, messaging, and positioning
  to ensure clarity and differentiation in the market.
• Create compelling
  value propositions
  that resonate with target audiences and stakeholders.
• Develop
  sales and customer-facing materials
  that simplify complex product offerings.

Go-to-Market & Growth Campaigns

• Lead
  go-to-market (GTM) strategy and execution
  for new product launches and major feature rollouts.
• Design and deliver
  brand, growth, and performance campaigns
  that drive adoption and engagement.
• Collaborate with creative, content, and digital marketing teams to develop integrated campaign assets.

Customer Voice & Insights

• Act as the
  voice of the customer,
  embedding customer feedback into product and marketing strategies.
• Conduct
  market research, customer interviews, and competitive benchmarking
  to inform product positioning.
• Translate data and insights into
  actionable marketing recommendations.

Collaboration with Product & Engineering

• Partner closely with Product and Engineering teams to align marketing with product development.
• Help refine
  user acquisition, onboarding, and conversion funnels.
• Support prioritization of product features by providing customer insights and market demand analysis.

Performance & Measurement

• Define and track
  KPIs for product marketing campaigns
  (adoption, conversion, retention, NPS, brand lift).
• Use analytics to
  optimize messaging, campaigns, and funnels
  on an ongoing basis.
• Deliver
  clear reporting
  on performance, learnings, and ROI to stakeholders.

COMPETENCIES, KNOWLEDGE AND SKILLS

Behavioral Competencies

1. Leadership and stakeholder management
2. Communication and Influence
3. Strategic Thinking
4. Creativity and Innovation
5. Focus on results

Technical Competencies

1. Product Marketing
2. Building narratives and storytelling
3. Growth mechanics and experiments
4. Research and analytical skills

Knowledge and Skills

1. 6–10 years of experience in
   product marketing, growth marketing, or go-to-market strategy
   within fintech, technology, or digital-first industries.
2. Strong ability to
   craft product narratives
   and simplify complex technology into compelling messaging.
3. Proven experience launching and scaling products, including
   go-to-market campaigns
   .
4. Deep understanding of
   growth funnels, acquisition tactics, and performance marketing
   .
5. Strong research and analytical skills; ability to use
   data to inform decisions
   .
6. Hands-on experience with
   marketing analytics and research tools
   (Google Analytics, Amplitude, Mixpanel, , Brandwatch, or similar).
7. Collaborative mindset with experience working alongside
   Product, Engineering, and Growth teams
   .
8. Highly driven, self-motivated, and comfortable operating in a fast-paced, results-oriented environment.

QUALIFICATIONS & EXPERIENCE

Required Qualifications:

1. Bachelor's Degree in Relevant Field Required
2. Professional Qualification relevant to the role

Preferred Experience:

1. Minimum of 6 years of Experience

• Market & Competitive Research: Conduct in-depth research to analyze industry trends, customer needs, and competitor strategies to inform product positioning.
• Messaging & Positioning: Define clear, differentiated product messaging that resonates with target audiences and highlights the unique value of our AI-powered solutions.
• Go-to-Market (GTM) Leadership: Develop and execute GTM strategies, including product launches, adoption campaigns, and sales enablement initiatives.
• Content Creation: Produce compelling marketing assets—blogs, case studies, white papers, presentations, and thought-leadership content—to showcase product value.
• Performance Tracking: Monitor, analyze, and report on campaign performance, using insights to refine strategies and maximize impact.
• Cross-functional Collaboration: Partner with product management, engineering, sales, and customer success teams to align messaging, enable growth, and ensure market success.
• Candidate should have the below documents,
• Valid Passport
• Valid Emirates ID
• Attested Education Certificate

• Bachelor's degree in Marketing, Business Administration, or a related field, providing a strong foundation in marketing principles.
• Minimum of 7 years of experience in product marketing, demonstrating a track record of success in launching and promoting products.
• Proven experience in the technology or software industry, showcasing an understanding of the unique challenges and opportunities.
• Strong analytical skills with the ability to interpret data and derive actionable insights to make data-driven decisions.

The role is intended to support and promote higher efficacy of marketing and sales activity in the Middle East region, with a particular focus on product development and promotion. The candidate will support the development of proactive fragrance collections and client briefs, create and deliver impactful product presentations based on trend identification, and will collaborate in the organization of trainings, international exhibitions and special events.

The Product Marketing Support will functionally report to the Product Marketing Manager, and accordingly will be under the direction of the Marketing Dept. at Moellhausen HQ in Italy, while he/she will hierarchically report to the Dubai Office Manager.

Requirements

• 4-5 years previous experience in Marketing or Product Development
• Experience in fragrance evaluation REQUIRED (marketing and organoleptic– is a strong plus)
• BSc in Marketing or equivalent education
• Excellent communication and planning skills
• Excellent in both written and spoken English and Arabic - French is a strong plus.
• Excellent knowledge of Microsoft Office (Excel, Word, Power Point etc.)
• Interest in fragrances and the world of scents.
• Graphic design skills are highly appreciated.

Key responsibilities:

Market Intelligence

• Support the preparation of regional and global product launches;
• Keep track of the market dynamics of all scented product categories, monitoring new product launches and macro trends.
• Tracking Fine Fragrance trendsetter brands' moves in communication, packaging and especially fragrance strategies.
• Monitoring benchmarks and novelties within product categories through market visits.
• Prepare reports and specific market analysis across all scented product categories.
• Using Marketing Intelligence and Consumer Insights tools to understand consumer behaviour and ideate/identify new products' ideas supporting the company goals.

Product Development & Fragrance Expertise

• Collecting, analysing, and reporting information on local, regional, and international market needs – necessary for targeting both existing products and new fragrance creations/projects.
• Provide operational support to all activities of the Product Marketing Team, interacting with R&D, Technical Depts., Regulatory Affairs, Corporate Marketing or Sales Team when needed;
• Preparing marketing materials (creative storytelling, engaging mood boards, presentations…) to support fragrance concepts and collections.
• Collaborate in the organization of trainings, special events and exhibitions;.
• Manage the marketing fragrance library of the Office, to ensure it is always complete and updated.

Clients' Support

• Empower the Sales Team with marketing contents, respecting Moellhausen brand guidelines and tailoring them to specific client needs.
• Identifying clients' "white space" and product gaps, supporting client on segmentation and brand portfolio strategies.
• Working with R&D and Sales to establish the appropriate olfactory directions to win briefs in new market ventures.
• Support the organization of in-house training sessions, to share and ensure the correct understanding, positioning and launch of fragrance collections.
• Manage and interact with suppliers for developing promotional materials and supporting marketing activities.

Team Collaboration

• Providing local support for the implementation of Marketing HQ plans.
• Collecting and routing contacts/information on Marketing and sales opportunities.

Location: Dubai, UAE - National and international travelling will be required

Job Type: Full-time

Application Question(s):

• Do you have experience in fragrance evaluation? (marketing and organoleptic– is a strong plus)

Experience:

• Marketing: 2 years (Preferred)

Language:

• Arabic (Required)

Position:
Product Marketing Specialist

Industry:
Food & Beverage (F&B)

Location:
Abu Dhabi, UAE

Salary Range:
AED 5,000 – 8,000 (based on experience)

About the Role

Jays Group is seeking a dynamic
Product Specialist
to join our Marketing Department. The ideal candidate will have hands-on experience in the UAE F&B industry and a passion for bringing innovative food and beverage products to market.

Key Responsibilities

• Develop and manage product concepts from idea to launch, ensuring alignment with brand standards.
• Conduct market research, analyze trends, and recommend new product opportunities.
• Collaborate with marketing, operations, and design teams to create effective product campaigns.
• Monitor product performance and provide actionable insights for improvement.
• Support promotional activities and product-related events.

Requirements

• Proven experience in the UAE F&B industry.
• Strong understanding of product development and marketing strategies.
• Excellent communication and project management skills.
• Arabic speaking is a plus.

How to Apply

Interested candidates are invited to send their
CV and portfolio
to

with the subject line
"Product Specialist – Marketing"
.

Immediate joiners are preferred.

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary: KAYALI is looking for a highly analytical and results-oriented Product Marketing Analyst to support the development and execution of our global product strategy. This role works closely with the Product Marketing team to drive product positioning, business management, and innovation, ensuring alignment with brand objectives.

You will help guide product development, product messaging, and deliver performance insights while maintaining and building global processes. Success in this role requires a balance of creativity, analytical thinking, communication, and leadership to help shape the future of KAYALI's product portfolio.

Essential Duties and Responsibilities:

Global Product Management & Brand Advocacy

• Work closely with Commercial, Product Development, and Marketing teams on market needs; serve as global brand advocate to push initiatives forward
• Establish and maintain effective cross-functional relationships with internal partners and act as brand liaison for internal teams supporting Product Development, Marketing, Supply Chain, Packaging, and Regional Market teams
• Prepare and support presentations and reports for leadership and market-facing meetings

Global Product Pipeline, Product Calendar, and Product Assortment

• Assist in maintaining the global product calendar and sharing monthly updates
• Support product category development by helping to create new product briefs, including product claims management, and collaborating with cross-functional partners to align on retail pricing, cost of goods, and margin objectives
• Support the Senior Product Marketing Manager to identify consumer insights, market gaps, and portfolio opportunities to develop compelling, differentiated product concepts
• Help execute promotional kit and token of appreciation (TOS) strategies while collaborating with regional market teams
• Help track cost and margin targets to meet financial objectives of the brand
• Assist in evaluating the launch potential for new product developments (NPD) by gathering data and collaborating with market teams to refine forecasts and expectations

Reporting & Research

• Remain relentlessly up to date on emerging and future trends across relevant industries to identify and drive business opportunities
• Assist the Senior Product Marketing Manager with cost of goods analysis and provide insights as needed on product development
• Provide key initiatives performance and ad-hoc reporting and analysis as needed
• Make data-driven recommendations based on research and sales trends

• Bachelor's degree or equivalent experience required

• 3-5 years of related business experience, beauty and/or retail experience strongly preferred

• Passion for Beauty and fragrance is a MUST
• Must demonstrate strong leadership, analytical, and creative skills
• Must be an excellent communicator with strong interpersonal skills
• Thrives in a fast-paced, rapidly evolving environment
• Proactive with strong problem-solving skills & a positive attitude
• Team player who can successfully build collaborative relationships and work cross-functionally with Product Development, Supply Chain, Marketing and Commercial
• Detail-oriented and able to handle multiple priorities and meet deadlines
• Ability to own and drive projects and make good judgment calls under the guidance of the Senior Product Marketing Manager
• Strong Microsoft PowerPoint and Excel skills

• Premium Medical/Dental/Vision coverage
• Find Your Magic Days
• Volunteer Day
• Professional Development Days
• Birthday leave
• Employee discounts Kayali products
• Product gifting
• Egg Freezing Benefits

Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.