7 Product Promotion jobs in the United Arab Emirates

K EY RESPONSIBILITIES Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets. Feature Prioritization : Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals. Messaging & Story Telling : Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments. Content Development : Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies. Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing). Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users. Performance Tracking & Optimization : Define KPIs for GTM success and continuously refine strategies based on performance insights. BASIC QUALIFICATIONS 1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space. 2. Proven track record of launching products and driving adoption through hands-on marketing efforts. 3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies. 4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key. 5. Exceptional communication and storytelling skills, with both technical and creative expertise. #J-18808-Ljbffr

Eaton has been a key player in the Middle East for 40 years. Last July, we announced the construction of a new sustainable campus in Dubai, which will bring together our commercial, manufacturing, and support functions, providing room for future growth.
**About Eaton**
Eaton is a power management company where we provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries.
The Product Marketing Engineer Power Distribution is responsible for life cycle management of Eaton's all LV products and assist the sales organization in a country with execution of channel marketing activities targeting Tier1 and Tier2 partners in Middle East sales organization.
The individual all LV products is a part of a wider Middle East marketing organization, and is to collaborate closely with other marketing team members and sales teams to define the target markets for the supported products, participate in creation of local business strategies and go-to-market strategies for the chosen target markets, as well as execution of respective marketing plans to support the agreed long-term business strategies and achievement of profit plan goals on the annual basis.
The individual is a go-to person in the supported local sales organizations and the main internal and external communicator about the products, who is fully able to translate technical features into commercial messaging. This position is also a part of a wider Product Marketing community of Eaton Middle East.
**What you'll do:**
+ Manage the supported product portfolio through the entire life cycle and contribute to the successful sales of the products to the defined target markets in the supported countries
+ Selection of products fitting the need of the defined target markets
+ Market gap & product fit analysis
+ Competitive analysis and price positioning of supported product ranges versus competitors
+ Ensure product margins and profitability, support with specific price requirements
+ High involvement in market intelligence projects for the relevant products in cooperation with the Market intelligence and ME pricing
+ Develop and execute an action plan in cooperation with the local sales team to grow product sales (target specific customers, markets, channel, value prop)
+ Provide intimate VoC and regulatory insight to Business Units to support new product development
+ Content validation and creation in cooperation with marcom (web content including marketing collaterals, videos, web content, emails, social media etc)
+ Prepare for and participate in customer & channel events (key-note speeches, presentations & technical product support)
+ Sales and partner enablement: validation, creation and delivery of technical trainings to sales teams, partners and customers
+ Support specific projects or negotiations together with sales team (to improve win-rate etc)
+ Technical expertise in supported products
+ Regular internal communication on the supported products
**Qualifications:**
+ Bachelor's degree (Electrical/Mechanical Engineering)
+ 3+ years' of related work experience
**Skills:**
+ Good understanding of electrical products and technologies
+ Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing.
+ Marketing skills: knowledge and experience in demand generation, digital marketing, project management etc. is an advantage
+ Presentation skills: the ability to be persuasive in front of customers, partners, industry influencers, competitors, policymakers
+ Fluent in English, Arabic is a plus
+ Experience in working with cross functional teams in a dynamic environment
+ Experience of working within a matrix organization
+ Translation of technical features into commercial messaging
+ Experience in working in a comparable marketing / product management role
+ Relevant industry/sector experience in the Gulf Region is a must
**What we offer you:**
+ Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry
+ Work in a company that is commitment to Inclusion & Diversity and Sustainability
+ Annual mentoring program, Eaton University, a reward, and recognition system
+ Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide
+ Strong, agile and diverse team locally and globally
+ Strong processes and state-of-the-art systems and tools
+ Structured employee development processes, open feedback culture with development plans
+ Detailed induction support and well-structured onboarding
+ Balance your work and life with a hybrid worktime model
Living and Working in Dubai
Dubai is a vibrant, cosmopolitan city known for its modern architecture, luxurious lifestyle, and rich cultural heritage. Living and working in Dubai offers an exceptional quality of life with world-class amenities, a safe environment, and a thriving expatriate community. Experience a dynamic blend of work and leisure in one of the world's most exciting cities.
Ready to make a difference? Join Eaton's Dubai Team and be part of a company shaping the future of sustainable manufacturing and power management!
We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.
#LI-NY1

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.

About the team:

The Senior Product Marketing Manager sits within the Global Product Marketing team, which is responsible for bringing OKX’s product story to market. This role directly impacts business growth in Europe by driving community-led expansion, regional product storytelling, and localized marketing execution.

You will collaborate closely with Product, Business, Customer Support, Regional General Managers, and fellow Marketing teams to ensure global messaging is effectively adapted for European audiences. Your focus will be on growing OKX’s community engagement in key EEA markets, amplifying our product narratives, and positioning OKX as the leading crypto platform in the region. Through strategic partnerships, content initiatives, and direct community engagement, you will drive acquisition, engagement, and retention in one of OKX’s most important growth markets.

What You’ll Be Doing

• Build and run GTM campaigns for CeFi and Web3 products across EEA, ensuring launches are localized, compliant, and resonate with retail and institutional users.
• Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
• Adapt global product narratives and positioning for Europe, aligning with market behaviors, regulations, and cultural nuances.
• Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
• Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
• Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
• Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
• Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.

What We Look For In You

• At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
• Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
• Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
• Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
• Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
• Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
• Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• More that we love to tell you along the process!

#J-18808-Ljbffr

Responsibilities

• Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long-term objectives and develop go-to-market strategies for performance and branding clients.
• Collaborate with Product Management, HQ, and sales teams to build customer-centric solutions for our advertisers in the region.
• Develop best practices through the lens of clients to drive business outcomes for our clients.
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.

Qualifications

• Bachelor's degree or above, or equivalent practical experience.
• 5+ years of experience in advertising technology products with a commercial mindset and track record of delivering results.
• Ability to prioritize, multi-task, and work independently.
• High oral fluency in Arabic and Turkish is required to communicate directly with business partners across the METAP region, and high written proficiency is needed to accurately interpret and apply technical documentation relevant to ongoing projects.
• Strategic thinker with basic data analytics knowledge and understanding of digital marketing products.
• Preferred Qualification(s): MBA or advanced degree. | Previous experience in Product Marketing (optional). | Strong analytical and strategic perspective on digital advertising products. | Ability to simplify complex concepts for diverse stakeholders.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

#J-18808-Ljbffr

About the team: The Product Strategy and Operations (PSO) team’s mission is to lead the change & be the driving force to turn product to market success. We do this by focusing on helping build great products, driving GTM strategy for our ever‑evolving ads product and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.

What we’re looking for – As part of the PSO team, we are looking for a product marketing professional with a background in media to lead the go‑to‑market for performance marketing in METAP for our gaming vertical. The role involves close collaboration with both in‑market sales and headquarters product teams in a high‑growth environment. Abilities to self‑motivate, prioritise and influence partners are key skills. Ideal candidates should have experience working with digital advertising products and also be familiar with eCommerce, retail, CPG and/or other related industries.

Responsibilities

• Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long‑term objectives and develop go‑to‑market strategies for gaming clients.
• Collaborate with Product Management, HQ, and sales teams to build customer‑centric solutions for our advertisers in the region.
• Develop best practices through the lens of clients to drive business outcomes for our clients.
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.

Qualifications Minimum Qualifications

• Bachelor’s degree or equivalent practical experience; MBA preferred.
• 5+ years of experience in advertising technology products with a strong commercial mindset and proven performance track record.
• Experience or strong understanding of the gaming industry, including in‑app advertising and in‑app purchase business models.
• Strategic thinker with basic data analytics skills to derive insights and inform decisions.
• High oral fluency in Arabic or Turkish is preferred to communicate directly with business partners, external clients, and agencies across the METAP region.

Preferred Qualifications

• Proven ability to influence and collaborate with cross‑functional teams.
• Strong analytical and strategic perspective on digital marketing and advertising technology products.
• Demonstrated ability to deliver against ambitious performance goals and showcase brand value.
• Previous Product Marketing experience is not required but would be an advantage.

Job Information

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

#J-18808-Ljbffr

**Job Description Summary**
As CT Product and Clinical Marketing Manager for Radiation Therapy - International, you will be responsible for developing strategic business and marketing plans for assigned products, offers, and services. Your role will include shaping compelling value propositions and actively contributing to market research, positioning, and promotional strategies across international markets.
En tant que Responsable International du Marketing Produit et Clinique - Thérapie par Rayonnement, vous serez chargé(e) de l'élaboration de plans commerciaux et marketing pour les produits, offres et services qui vous sont attribués. Vous participerez à la définition de propositions de valeur percutantes et à l'évaluation des études de marché, du positionnement et des actions promotionnelles à l'échelle internationale.
**Job Description**
**Roles and Responsibilities**
+ Development of CT Oncology RT business and marketing plans, including value proposition, for assigned products/offers/services; Involves participation in the evaluation of market research, market positioning, promotions associated with assigned scope.
+ Utilizes in-depth knowledge of International Markets, product lines, sales processes or customer groups and uses analytical thinking and commercial experience to execute policy/strategy.
+ Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market
+ Uses some judgment and has some ability to propose different solutions outside of set parameters to address more complicated, day-to-day problems with projects, product lines, markets, sales processes, or customers. Ability to prioritize information for decision making. Uses technical experience and analytical thinking. Uses multiple internal and limited external sources outside of own teams to arrive at decisions.
+ These sales jobs will mainly be individual contributors.A job at this level requires strong presentation, communication and interpersonal skills. Acts as a resource for colleagues with less experience. May lead small projects with low risks and resource requirements. Explains information; developing skills to bring team members to consensus around topics within field. Conveys performance expectations and may handle sensitive issues.
**Required Qualifications**
+ This role requires advanced experience in the Radiation Therapy and/or CT Marketing & Product Marketing. Knowledge level is comparable to a Bachelor's degree from an accredited university or college ( or a high school diploma with relevant experience).
**Desired Characteristics**
+ Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills.
**Rôles et responsabilités**
+ Élaboration de plans commerciaux et marketing pour l'activité CT Oncology RT, y compris la proposition de valeur, pour les produits/offres/services assignés ; implique la participation à l'évaluation des études de marché, du positionnement sur le marché et des promotions associées au périmètre attribué.
+ Utilise une connaissance approfondie des marchés internationaux, des gammes de produits, des processus de vente ou des groupes de clients, ainsi que la pensée analytique et l'expérience commerciale pour mettre en œuvre la politique/la stratégie.
+ Possède une connaissance des meilleures pratiques et de l'intégration de son domaine avec les autres ; est conscient de la concurrence et des facteurs qui les différencient sur le marché.
+ Utilise un certain jugement et a une certaine capacité à proposer des solutions différentes en dehors des paramètres établis pour résoudre des problèmes quotidiens plus complexes liés aux projets, aux gammes de produits, aux marchés, aux processus de vente ou aux clients. Capacité à prioriser les informations pour la prise de décision. Utilise l'expérience technique et la pensée analytique. Utilise plusieurs sources internes et quelques sources externes en dehors de ses propres équipes pour prendre des décisions.
+ Ces postes commerciaux seront principalement des contributeurs individuels.
+ Un poste à ce niveau exige de solides compétences en présentation, communication et relations interpersonnelles. Sert de ressource pour les collègues moins expérimentés. Peut diriger de petits projets avec peu de risques et de besoins en ressources. Explique les informations ; développe des compétences pour amener les membres de l'équipe à un consensus sur des sujets liés au domaine. Transmet les attentes en matière de performance et peut gérer des sujets sensibles.
**Qualifications requises**
Ce poste exige une expérience avancée en radiothérapie et/ou en marketing produit et marketing CT. Le niveau de connaissance est comparable à un diplôme universitaire de niveau licence délivré par une université ou un collège accrédité (ou un diplôme d'études secondaires avec une expérience pertinente).
**Caractéristiques souhaitées**
Solides compétences en communication orale et écrite. Capacité démontrée à analyser et résoudre des problèmes. Aptitude à documenter, planifier, commercialiser et exécuter des programmes. Compétences établies en gestion de projet.
**About Us**
GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
**Inclusion & Diversity statement**
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
**A propos de nous**
GE Healthcare est l'un des leaders mondiaux dans le domaine des technologies médicales et des solutions numériques. Il permet aux cliniciens de prendre des décisions plus rapides et plus pertinentes à travers des équipements intelligents, des analyses de données, des applications et des services. Avec plus de 100 ans d'expérience dans le secteur de la santé et environ 47 000 employés dans le monde, la société est au centre d'un écosystème qui travaille pour une médecine de précision.
Présent en France depuis 1987 avec aujourd'hui 2 800 collaborateurs, c'est un acteur solidement ancré dans l'hexagone à travers son empreinte industrielle, son centre de R&D et de production à Buc dans les Yvelines et des partenariats de recherche avec des entreprises et des centres de recherche français.
et diversité :**
GE Healthcare est un employeur offrant l'égalité des chances où l'inclusion compte. Les décisions relatives à l'emploi sont prises sans tenir compte de l'origine national ou ethnique, de la religion, du sexe, de l'orientation sexuelle, de l'identité ou de l'expression de genre, de l'âge, du handicap, du statut d'ancien combattant protégé ou d'autres caractéristiques protégées par la loi.
Nos rémunérations totales sont conçues pour libérer votre ambition en vous donnant la motivation et la flexibilité dont vous avez besoin pour transformer vos idées en réalités qui changent le monde. Nos salaires et nos avantages sociaux correspondent à tout ce que vous attendez d'une organisation ayant une dimension internationale, avec des possibilités de développement de carrière, dans une culture qui favorise la collaboration et le soutien.
**Additional Information**
**Relocation Assistance Provided:** No