154 Public Relations Director jobs in the United Arab Emirates

Our client, a leading retailer, is seeking a Public Relations Communications Director based in Dubai. Reporting to the CEO, you will lead the strategic direction of the company's public relations efforts, ensuring alignment with business objectives and adherence to standards.

You will bring innovative ideas for campaigns and events, build strong media contacts, and develop relationships through networking and international travel. Luxury PR experience across the Middle East and North Africa is essential.

The ideal candidate will have a relevant degree in PR or marketing, excellent English communication skills, and proven senior strategic communications experience. Strong interpersonal skills, a calm and methodical work approach, and the confidence to work in a client-facing environment are required.

RealHR, established in 2007, is a generalist HR management consultancy in the UAE. We focus on providing expert HR services to support the country's booming enterprise sector, emphasizing good people management practices and high-caliber staffing to create competitive advantages.

We pride ourselves on in-depth knowledge of HR & Recruitment, tailoring our services to meet client needs with effective, timely, and pragmatic support at affordable prices.

About Dubai Holding Real Estate:

Dubai Holding's real estate business has developed strategic destinations and communities that offer unique and attractive lifestyle opportunities to meet the evolving needs of Dubai's residents and visitors alike. As a master developer, we invest in sustainable infrastructure, accessibility, community amenities and family-focused facilities including community centres, mosques, schools, supermarkets and landscaping.

Our integrated real estate offering also includes a robust land sales portfolio, project management for large-scale projects, as well as top-notch facilities management services.

About the Job:

An opportunity has arisen for a Director - Public Relations to join Dubai Holding Real Estate. The Director will be responsible for leading and implementing comprehensive public relations (PR) strategies aimed at enhancing brand positioning, reputation, and customer engagement, all in alignment with the company's objectives to drive business growth. The main duties and responsibilities of this role:

Strategic PR Planning and Execution.

• Develop and execute strategic communication plans to align PR efforts with the company's marketing objectives, driving business growth and enhancing brand visibility.
• Cultivate relationships with media, engage target audiences, and boost brand awareness, increasing visibility and reputation through effective media relations and targeted communication.
• Integrate PR strategy with marketing campaigns and commercial objectives to ensure cohesive and synchronized messaging across all communication channels.
• Lead public relations events and create opportunities for brand exposure and engagement with key stakeholders.

Media Relations and Communication Management:

• Oversee the creation of press releases, media kits, and other content that promotes the organization's commercial initiatives, ensuring alignment with brand messaging.
• Manage relationships with media representatives and influencers, building and maintaining strategic partnerships that promote the company in relevant markets.
• Track and influence media coverage by regularly reviewing press reports, monitoring sentiment, and making adjustments to outreach efforts as needed.
• Direct the development of social media and online content to ensure consistency with the company's PR objectives, engaging the public across digital platforms.
• Monitor public opinion and social media sentiment using surveys, social media analysis, and other feedback mechanisms to evaluate how the company is perceived.
• Crisis Communication and Reputation Management:
• Develop and implement crisis communication strategies, ensuring the company is prepared to handle emergencies and maintain its reputation.
• Proactively manage reputation by addressing public relations risks and adjusting communication strategies as needed to mitigate potential damage.

Stakeholder Engagement

• Coordinate closely with the marketing department to ensure that PR strategies align with broader marketing and advertising campaigns, creating a unified brand voice.
• Build and maintain strong relationships with stakeholders, including media, industry influencers, government entities, and commercial partners, ensuring open communication and collaboration.
• Oversee the selection and management of external PR agencies, ensuring their work aligns with the company's strategic goals and delivers measurable results

Analytics and Strategy Optimization

• Assess and report on the performance of PR activities regularly, using data insights to refine strategies and optimize results.
• Present PR performance reports to senior management, showcasing the impact of PR activities on commercial success and brand reputation.
• Maintain awareness of industry trends and emerging best practices, continuously refining PR strategies to stay competitive and relevant.
• Evaluate the performance of PR campaigns through metrics such as media reach, sentiment analysis, and audience engagement, and adjust strategies accordingly.

About you:

The ideal candidate for this position will have the following experience and qualifications:

• Bachelor's degree in Public Relations/ Communications/ Marketing/ Journalism or a related field; Master's degree preferred
• Knowledge of social media platforms, industry trends and innovations
• Proficiency in media monitoring tools, PR management software, and social media platforms.
• Exceptional written and verbal communication skills, with the ability to craft clear and compelling narratives for diverse audiences.
• Strong interpersonal skills, with the ability to build and maintain relationships with media, stakeholders, and internal teams.
• Excellent leadership and team management skills
• Ability to mentoring and developing PR professionals.
• Strategic thinker with the ability to align public relations efforts with broader business objectives.
• Analytical mindset, with the ability to interpret data, measure PR effectiveness, and adjust strategies accordingly.
• Excellent problem-solving skills
• Excellent organizational and multitasking abilities
• High emotional intelligence and adaptability
• Strong understanding of the commercial and competitive landscape
• Ability to work under pressure and manage complex, high-stakes situations

About the Benefits:

At Dubai Holding, we're committed to nurturing the success and well-being of our colleagues. Join our dynamic and diverse team, and enjoy a comprehensive benefits package that includes competitive compensation, career development opportunities, and a collaborative work environment. We strongly believe in creating an empowered workforce that will help us build a connected city for tomorrow. We are committed to attracting the brightest minds and nurturing the most pioneering candidates who desire to make a great impact on the future of Dubai.

Establish & Maintain

• Develop a thorough understanding and knowledge of clients' business and their competitive environment
• Obtain, develop, and maintain strong and effective media relations with local and international media
• Suggest media presence for clients in general features prepared by media outlets that serves in the client industry domain
• Maintain smart-friendly and approachable attitude towards clients and media personnel
• Perform client and media background research
• Providing on-ground media relations assistance for coverage of ongoing events
• Research media and develop creative story angels / news hooks to secure press
  
  

• Review and distribute a full range of written materials including press releases, newsletters, media invites, articles, client correspondence and reports
• Ensure strong follow-up for the best news coverage with the support of Media Relations Director
• Being proactive with the assigned clients through monthly plans
• Lead responsibility for daily news coverage
• Leading projects of different scales from initiating to completion
• Prepare a monthly report that contains all interview requests for clients
  
  

• Degree in marketing, communications, journalism or relevant field
• 2-3 years' experience working in a Media Relations role or in Public Relations.
• Must possess excellent oral, written and interpersonal communication skills with strong writing and editorial abilities.
• Highly organized with the ability to multitask.
• Must possess strong project management skills.
• Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
• Must have the ability to be an influential communications consultant within the organization.
  
  

• A competitive salary that values your expertise
• Rewards and recognition for your achievements
• Flexible working hours, including one designated work-from-home day per week
• An overtime policy that respects your time
• Menstrual leave, supporting your well-being
• An agile work environment with cross-functional teams
• A diverse group of colleagues from over 16 nationalities
• A dedicated budget for training and development to nurture your personal and professional growth
  
  

Establish & Maintain

• Develop a thorough understanding and knowledge of clients' business and their competitive environment
• Obtain, develop, and maintain strong and effective media relations with local and international media
• Suggest media presence for clients in general features prepared by media outlets that serves in the client industry domain
• Maintain smart-friendly and approachable attitude towards clients and media personnel
• Perform client and media background research
• Providing on-ground media relations assistance for coverage of ongoing events
• Research media and develop creative story angels / news hooks to secure press
  

• Review and distribute a full range of written materials including press releases, newsletters, media invites, articles, client correspondence and reports
• Ensure strong follow-up for the best news coverage with the support of Media Relations Director
• Being proactive with the assigned clients through monthly plans
• Lead responsibility for daily news coverage
• Leading projects of different scales from initiating to completion
• Prepare a monthly report that contains all interview requests for clients
  

• Degree in marketing, communications, journalism or relevant field
• 2-3 years' experience working in a Media Relations role or in Public Relations.
• Must possess excellent oral, written and interpersonal communication skills with strong writing and editorial abilities.
• Highly organized with the ability to multitask.
• Must possess strong project management skills.
• Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
• Must have the ability to be an influential communications consultant within the organization.
  

• A competitive salary that values your expertise
• Rewards and recognition for your achievements
• Flexible working hours, including one designated work-from-home day per week
• An overtime policy that respects your time
• Menstrual leave, supporting your well-being
• An agile work environment with cross-functional teams
• A diverse group of colleagues from over 16 nationalities
• A dedicated budget for training and development to nurture your personal and professional growth
  

We are seeking a highly motivated and results-driven media relations professional to join our team. The successful candidate will be responsible for developing and maintaining strong relationships with local and international media outlets, as well as preparing and distributing a range of written materials including press releases, newsletters, and client correspondence.

• Develop a thorough understanding of clients' business and their competitive environment
• Perform client and media background research
• Prepare and distribute a full range of written materials
• Develop and maintain media contacts and databases
• Provide on-ground media relations assistance for coverage of ongoing events

Key Responsibilities:

• Assist and coordinate special events (e.g., press conferences, media events, and interviews)
• Assist in execution of social media programs outreach
• Establish, develop, and maintain strong and effective media relations
• Research media and develop creative story angles/news hooks to secure press
• Support account PR account responsible with press release writing, media list creation and maintenance, and other projects

The ideal candidate will have a degree in Public Relations, Mass Communications, Journalism, Media or related field, and 0-2 years of experience in the PR, Media, Mass Communications or Journalism Industry. The following skills are essential:

• UAE National with family book only
• Ability to be proactive and assertive in efforts to secure media
• Fearlessness in phone pitching and constant engagement of the media
• Writing awareness - with a preference for press releases, articles, blogs, and content marketing
• Superb communication skills preferably with an outgoing personality and hunger to learn
• Understanding of the media and what

We are seeking a skilled Public Relations Manager to manage and maintain a positive public image for our company. This role involves developing and implementing effective PR strategies, creating and maintaining relationships with media outlets, journalists, and other key stakeholders.

Responsibilities:

• Develop and implement effective PR strategies to enhance the company's reputation and brand image.
• Create and maintain relationships with media outlets, journalists, and other key stakeholders.
• Plan and coordinate press conferences, media interviews, and other events to increase media coverage.
• Write and distribute press releases, articles, and other PR materials.
• Monitor media coverage and prepare reports on the company's public image.
• Handle crisis communication in a timely and effective manner.
• Collaborate with marketing teams to align PR efforts with overall marketing campaigns.

Requirements:

• Minimum 3 years of experience as a Public Relations Manager or similar role.
• Excellent communication skills in English.
• Strong network of media contacts.
• Experience working in fast-paced environments with tight deadlines.
• Proven track record of successful PR campaigns.
• Bachelor's degree in Communications, Public Relations, or relevant field.

Benefits:

• A dynamic and challenging work environment.
• The opportunity to develop and implement effective PR strategies.
• Collaboration with a talented team of professionals.

Others:

• If you have a passion for building strong relationships with the media, excellent communication skills, and experience in managing PR efforts for companies, then we want to hear from you.

ABOUT US

Edelman is a new kind of agency, at the intersection of PR, Advertising, Social, Digital, Earned Media and Experiential. We blur the lines between each medium to create smart, innovative, and powerful work that gets people talking and engaging with brands in new ways. You will be challenged to push convention and your creativity to find modern ways to drive consumer behavior in today's socially charged, digital environment.

We are passionate, unconventional, and driven by a desire to do the best work possible. We get results for our clients and have the trophies to prove it. We are tough on work. We are kind to each other. We also laugh a lot .

THE ROLE

We're looking for a passionate and media-savvy Account Manager to join our team on a secondment basis with one of our key clients. This is a yearly renewable contract working directly from the client's office and embedded within their communications team.

You will lead on day-to-day media relations, develop strong journalist relationships, and deliver standout earned coverage across key markets. This is a unique opportunity to work client-side while enjoying the support and structure of our agency network.

• Media Strategy & Execution
• Develop and execute proactive media relations strategies that align with client goals.
• Craft compelling narratives, identify pitch angles, and secure targeted media placements.
• Monitor news cycles to identify opportunities for thought leadership and rapid response.
• Client-Embedded Communications
• Act as the daily media relations lead from within the client team.
• Provide on-the-ground support for media planning, execution, and issues management.
• Collaborate with internal client stakeholders and external agency teams to ensure aligned messaging.
• Content Creation
• Draft and edit media materials including press releases, media statements, Q&As, and op-eds.
• Prepare briefing documents for spokespeople and coordinate interview logistics.
• Media Engagement
• Build and maintain strong relationships with relevant journalists and media outlets.
• Manage press events, media briefings, and coordinate reactive and proactive outreach.
• Reporting & Analysis
• Monitor media coverage using tracking tools, and deliver coverage reports and analysis to client stakeholders.
• Provide insights and recommendations based on media outcomes.
Skills and Experience
• Skills and Experience
• 4–6 years of experience in public relations or journalism, ideally in an agency setting or in-house corporate communications role.
• Strong portfolio of earned media success across tier-one outlets.
• Familiarity with the UAE landscape; an established network of journalist contacts is highly desirable.
• Excellent writing, editing, and communication skills.
• Strong interpersonal and stakeholder management skills.
• Experience supporting senior spokespeople and managing media-facing moments.
• Arabic language is a MUST.
What's in it for you?
• An opportunity to shape your future and work with some of the smartest and most energetic people in the PR industry, who will nurture, challenge and enable you.
• We offer hybrid work environment where you can work from home twice in a week.
• Big potential for personal growth, training, and further development of skills
• A dynamic, collaborative and inclusive culture, where diversity is embraced – and you are celebrated and appreciated for who you are.
• A huge variety of virtual learning and development resources to support your personal and professional growth.
• If you apply, we will review your fit against the position criteria and feedback to you. If your profile does not meet the criteria, we will retain your profile as an active applicant for future consideration
Key Details
• This is a full-time secondment to the client, based on a 1-year contract.
• You'll work directly from the client's office, supported by the agency's central team.
• The role offers a unique blend of in-house experience and agency best practices.

#J-18808-Ljbffr

About Dubai Holding Real Estate:

Dubai Holding’s real estate business has developed strategic destinations and communities that offer unique and attractive lifestyle opportunities to meet the evolving needs of Dubai’s residents and visitors alike. As a master developer, we invest in sustainable infrastructure, accessibility, community amenities and family-focused facilities including community centres, mosques, schools, supermarkets and landscaping.

Our integrated real estate offering also includes a robust land sales portfolio, project management for large-scale projects, as well as top-notch facilities management services.

About the Job:

An opportunity has arisen for a Director - Public Relations to join Dubai Holding Real Estate. The Director will be responsible for leading and implementing comprehensive public relations (PR) strategies aimed at enhancing brand positioning, reputation, and customer engagement, all in alignment with the company's objectives to drive business growth. The main duties and responsibilities of this role:

Strategic PR Planning and Execution.

• Develop and execute strategic communication plans to align PR efforts with the company's marketing objectives, driving business growth and enhancing brand visibility.
• Cultivate relationships with media, engage target audiences, and boost brand awareness, increasing visibility and reputation through effective media relations and targeted communication.
• Integrate PR strategy with marketing campaigns and commercial objectives to ensure cohesive and synchronized messaging across all communication channels.
• Lead public relations events and create opportunities for brand exposure and engagement with key stakeholders.

Media Relations and Communication Management:

• Oversee the creation of press releases, media kits, and other content that promotes the organization's commercial initiatives, ensuring alignment with brand messaging.
• Manage relationships with media representatives and influencers, building and maintaining strategic partnerships that promote the company in relevant markets.
• Track and influence media coverage by regularly reviewing press reports, monitoring sentiment, and making adjustments to outreach efforts as needed.
• Direct the development of social media and online content to ensure consistency with the company's PR objectives, engaging the public across digital platforms.
• Monitor public opinion and social media sentiment using surveys, social media analysis, and other feedback mechanisms to evaluate how the company is perceived.
• Crisis Communication and Reputation Management:
• Develop and implement crisis communication strategies, ensuring the company is prepared to handle emergencies and maintain its reputation.
• Proactively manage reputation by addressing public relations risks and adjusting communication strategies as needed to mitigate potential damage.

Stakeholder Engagement

• Coordinate closely with the marketing department to ensure that PR strategies align with broader marketing and advertising campaigns, creating a unified brand voice.
• Build and maintain strong relationships with stakeholders, including media, industry influencers, government entities, and commercial partners, ensuring open communication and collaboration.
• Oversee the selection and management of external PR agencies, ensuring their work aligns with the company's strategic goals and delivers measurable results

Analytics and Strategy Optimization

• Assess and report on the performance of PR activities regularly, using data insights to refine strategies and optimize results.
• Present PR performance reports to senior management, showcasing the impact of PR activities on commercial success and brand reputation.
• Maintain awareness of industry trends and emerging best practices, continuously refining PR strategies to stay competitive and relevant.
• Evaluate the performance of PR campaigns through metrics such as media reach, sentiment analysis, and audience engagement, and adjust strategies accordingly.

About you:

The ideal candidate for this position will have the following experience and qualifications:

• Bachelor's degree in Public Relations/ Communications/ Marketing/ Journalism or a related field; Master’s degree preferred
• Knowledge of social media platforms, industry trends and innovations
• Proficiency in media monitoring tools, PR management software, and social media platforms.
• Exceptional written and verbal communication skills, with the ability to craft clear and compelling narratives for diverse audiences.
• Strong interpersonal skills, with the ability to build and maintain relationships with media, stakeholders, and internal teams.
• Excellent leadership and team management skills
• Ability to mentoring and developing PR professionals.
• Strategic thinker with the ability to align public relations efforts with broader business objectives.
• Analytical mindset, with the ability to interpret data, measure PR effectiveness, and adjust strategies accordingly.
• Excellent problem-solving skills
• Excellent organizational and multitasking abilities
• High emotional intelligence and adaptability
• Strong understanding of the commercial and competitive landscape
• Ability to work under pressure and manage complex, high-stakes situations

About the Benefits:

At Dubai Holding, we're committed to nurturing the success and well-being of our colleagues. Join our dynamic and diverse team, and enjoy a comprehensive benefits package that includes competitive compensation, career development opportunities, and a collaborative work environment. We strongly believe in creating an empowered workforce that will help us build a connected city for tomorrow. We are committed to attracting the brightest minds and nurturing the most pioneering candidates who desire to make a great impact on the future of Dubai.

Media Relations Executive-UAE National

Dubai, United Arab Emirates

• Develop a thorough understanding and knowledge of clients' business and their competitive environment
• Perform client and media background research
• Prepare and distribute a full range of written materials including press releases, newsletters, by-line articles, client correspondence and reports
• Develop and maintain media contacts and databases
• Provide on-ground media relations assistance for coverage of ongoing events
• Assist and coordinate special events (eg. press conferences, media events and interviews)
• Assist in execution of social media programs outreach
• Establish, develop and maintain strong and effective media relations with local and international media
• Establish and maintain relationships with media - TV, print, radio, web, etc
• Research media and develop creative story angles / news hooks to secure press
• Support account PR account responsible with press release writing, media list creation and maintenance and other projects
• Send press releases, features, and other promotional materials to newspaper editors and ensure strong follow-up for excellent news coverage
• Gaining publicity and disseminating information to members of the press or other media representatives
• Ensure the company reputation is promoted effectively through positive relations

• UAE National with family book only
• Ability to be proactive and assertive in efforts to secure media
• Fearlessness in phone pitching and constant engagement of the media
• Writing awareness - with a preference for press releases, articles, blogs and content marketing
• Superb communication skills preferably with an outgoing personality and hunger to learn
• Understanding of the media and what "is and isn't a story," the ability to create, develop and execute story angles and pitches
• Proven book of media placements and business media connections
• Someone who enjoys the art of the media (watching, reading, communicating) and the art of pitching
• Someone not afraid of cold calling with a warm product
• Experience & Education
• Degree in Public Relations, Mass Communications, Journalism, Media or related degree
• 0 - 2 years' experience in PR, Media, Mass Communications or Journalism Industry

• A competitive salary
• Semi-flexible office hours
• Rewards and Recognition
• A top-shelf Medical Health Insurance with full medication coverage
• Agile work environment and cross-functional teams
• Diverse colleague group of 16+ nationalities
• Training and development budget for personal, and professional growth
• Modern, human-centered office with recreational spaces
• A kitted-out kitchen with a comfortable dining space and a reliable coffee machine
• Birthday Cakes

• We'll give you a quick call as an initial screening within 7 working days from the day you apply, if your application is shortlisted
• Next is either a virtual or physical interview to get to know you better
• If the interview goes well, we'll send you a position-specific assessment
• If we like it, you'll receive a job offer within a few days

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