823 Senior Product Managers jobs in the United Arab Emirates

We are an AI-powered expense management platform designed to simplify finance for businesses in the Middle East, helping them save both time and money. Our platform offers everything businesses need to manage and control their expenses in one place, including smart corporate cards, AI-powered automation and insights, streamlined accounting, and centralized dashboards.

Since 2022, over 1000 businesses in the UAE—from startups to enterprises like Al Barari, Rove, Rivoli, Punjab National Bank, and CarSwitch—have used Alaan to control their spending and reduce costs. Together, our customers have saved over AED 100 million using Alaan.

We’re looking for a Product Marketing Manager who understands that positioning isn’t fluff - it’s a revenue lever. You’ll be embedded across product, growth, and sales, shaping how we bring features to market, tell our story, and move the needle on adoption and win rates.

This role goes beyond decks and product launches. It’s about driving outcomes - whether it’s increasing conversion on product pages or enabling sales to close deals faster.

• Own messaging strategy and alignment across product lines
• Work with sales to increase win rates via better tools and content
• Partner with the growth and marketing team to build conversion-focused product pages and flows.
• Use customer research to validate positioning and eliminate fluff
• Benchmark competitors and craft go-to-market differentiation tactics
• Launch features with precision, purpose, and proof of impact

• You’re a storyteller and systems thinker - you can craft a narrative and scale it across channels.
• You move fast but never lose context - speed doesn’t come at the cost of coherence.
• You’re curious and commercial - you understand what drives buying decisions.
• You thrive in cross-functional setups - this isn’t a solo role.
• You take ownership, not orders - we won’t micro-manage; we’ll expect leadership.
• You’re obsessed with the voice of the customer and let it guide your GTM playbook.

• 5+ years in performance-minded product marketing
• Proven track record of enabling sales with content that drives revenue
• Deep understanding of the customer funnel and where PMM fits in
• Experience collaborating with demand gen, lifecycle, and product growth
• Ability to own metrics like adoption rate, conversion uplift, and sales cycle length

• Contribute to building the Middle East’s most beloved fintech brand from the ground up
• Benefit from a role with significant ownership and accountability
• Thrive in a flexible hybrid culture with ample work-life balance
• Participate in exciting offsite events
• Competitive salary and equity
• Enjoy additional perks like travel allowances, gym memberships, and more

At Lean, we are all aligned around a common purpose: the pursuit of greatness. It is not an end, but a means to an end, a never-ending pursuit of an unmountable peak – it is our way of life.

In its simplest form, craftsmanship means to have skill in a particular craft. The craftsmanship sphere refers to your individual contribution at Lean in the context of what you were hired to do.

In order to succeed, we must do so as a collective, by amplifying each other’s strengths. We do so by being great cross-functional players.

The ideal Lean citizen is a person we’d all be proud to be associated with. They represent us well, whether when they open the office door for a client, during a hiring interview, or if they bump into an investor.

• Riyadh Office
• London Office
• Cordy House, 4th Floor, 91 Curtain Road, London EC2A 3BS
• Dubai Office, PO Box: 74777

Deputy GM: "Being part of Lean means being part of a team where growth and learning are at the core of our daily experiences. It is rewarding to be part of a company that the region leans on to lead the way and set the future of open banking with cutting-edge technologies and innovative solutions."

Nadine Laze, Commercial Operations Manager: "Working at Lean has been an exceptional growth journey, working together with people that truly embody the growth mindset. I feel challenged and propelled to grow. I have worked at Lean for nearly 3 years, and every day is a new adventure!"

Senior Talent Partner: "Every day offers the thrill of collaborating with exceptional people, enhancing skills, and witnessing top talent succeed. With a genuine team and a culture of growth, there's always an opportunity to learn and thrive—never a dull moment!"

To do your best work, you need to be at your best.

1. Discovery: Our hiring process begins with a discovery call with our Talent team. This call offers insights into Lean and ensures the role aligns with your aspirations.
2. Team/Culture: You will meet with members of the Lean team. We will assess your experience and alignment with Lean’s culture and values.
3. Assessment: Depending on the role, you will complete a case study or technical exercise remotely or in person.
4. Decision: Every candidate has the opportunity to meet a member of our leadership team as a final step.

We are seeking a Product Marketing Manager with a strong B2C mindset to lead the go-to-market strategy and execution for our apps. You will be responsible for building awareness driving adoption and accelerating growthleveraging a full-funnel marketing approach. Youll work cross-functionally with Product Growth Creative and Data teams to ensure consistent compelling and high-impact marketing across every customer touchpoint.

This role is ideal for someone who is digitally native data-informed and highly experienced in B2C marketing tactics such as paid social content marketing lifecycle communications and performance campaigns .
Key responsibilities:

• Own the go-to-market plan for our B2C app launch from positioning and messaging to campaign execution and performance analysis
  
• Develop and manage full-funnel marketing strategies from awareness to retentionacross paid owned and earned channels
  
• Collaborate closely with Product and UX teams to influence feature positioning onboarding experience and in-app engagement strategies
  
• Lead paid media campaigns (especially paid social and display) working with internal teams or agency partners to optimize performance
  
• Build and manage an ongoing content marketing strategy in-app communications
• Use customer insights and analytics to continuously refine audience targeting creative messaging and channel mix
  
• Partner with creative teams to brief develop and iterate on campaign assets that resonate with target users
  
• Track and report KPIs related to acquisition conversion and retention and drive continuous improvement through testing and iteration

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

Basic Qualifications
5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters MBA JD MD) or 0 years of work experience with a PhD
Preferred Qualifications

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters MBA JD MD) or up to 3 years of relevant experience with a PhD
• 7 years of experience in B2C product or growth marketing ideally within a startup consumer app or digital-first environment
• Demonstrated success in launching and scaling mobile apps or digital consumer product
• Strong knowledge of full-funnel marketing strategies and the ability to connect brand messaging with performance goals
  
• Practical experience in paid social content marketing CRM or lifecycle campaigns and SEO
  
• Solid understanding of digital channels mobile user behavior and user acquisition best practices
  
• Data-driven approach with strong analytical skills and a test-and-learn mindset
  
• Excellent collaboration skills and ability to work effectively with both technical and creative stakeholders
  
• Preferred: Experience in consumer fintech or other fast-paced B2C sectors

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time

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Join to apply for the Product Marketing Manager - Building Automation role at ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to:

EL Product Marketing Manager

Implementing product marketing strategies in line with global product strategy in assigned area to meet business objectives.

Implementing marketing activities and supports Sales organization in driving sales and services for their respective products.

In this role, you'll help run what runs the world, by taking on meaningful work that drives real impact.

• Work model: onsite
• Implements the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieves product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focuses on the achievement of orders and drives continuous improvement in the Net Promoter Score (NPS).
• Executes an annual marketing plan in collaboration with relevant division and/or product groups.
• Develops business plans focused on driving business development for a defined market. Coordinates market analyses with the Sales team and defines appropriate forecasts and plans related to product marketing.
• Evaluates and shares customer research, market conditions, and competitor data. Oversees the sales execution for assigned products by providing relevant materials and guidance to the Sales team(s).
• Drives sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

• Professional Qualification in Electrical Engineering
• At least 6 years of past experience in the specific field of application or similar fields (i.e. commissioning)
• Attitude to interpersonal relationships
• Good relation skill, Team working, Problem solving, English language knowledge

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

ABB provides competitive benefits, ask us

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.

Run What Runs the World.

We value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe.

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to: EL Product Marketing Manager

Executing, Automation service orders for commissioning and site support under instructions from Operation Manager or Project Manager following Company Procedures and Customers requirements, in compliance with safety technical and contractual requirements. In addition, also to grow the service business with defined customers.

In this role, you'll help run what runs the world, by taking on meaningful work that drives real impact.

• Verify the correctness of all the hardware connections between the system (DA, MV, LV System, Operator Interfaces and other network devices) under test making sure that the installed cables and wiring are made according to the related documents and are working properly
• Properly install and verify the correct functionality of all the installed devices in accordance with FAT results using diagnostic and application tools and following the project documentation as reference
• Feedback to Engineering department for improvements in schemes, corrections of drawings or any other modifications if required by customer at site after supply.
• Solve hardware and functional incongruence and mistakes if any found during Site testing phase, modifying the wrong hardware or software items involved and testing again the new hw or software configuration
• Update the system documentation with proper mark-ups and software configuration periodic updates, maintaining due trace of all the changes, following Company testing procedure indications
• Obtain the SAT (Factory Acceptance Test) certificate from the Customer at the completion of the job, eventually with the list of the pending items not yet completed, in cooperation with the Project Leader and the Project Manager
• Collects all the update documentation at the conclusion of the Commissioning job and send it to the Project Manager for the delivery of the "As Commissioned" documents to the Engineering Department if changes have been made in agreement with Engineering Department
• Collects all the Certificates and the other requested documents to complete the so called "Log Project Book" for the specific project and deliver it to the Project Leader and Project Manager for Contractual use.

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

• Professional Qualification in Electrical / Automation Engineering
• At least 6 years of past experience in the specific field of application or similar fields (i.e. commissioning)
• Knowledge of the most common testing tools (hardware and computerized)
• Knowledge of Safe working procedures at site
• Attitude to interpersonal relationships
• Good relation skill, Team working, Problem solving, English language knowledge

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

ABB provides competitive benefits, ask us

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.

EVP Hashtags

#ABBCareers

#RunwithABB

#Runwhatrunstheworld

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

We value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe.

About the job

We are seeking a Product Marketing Manager (PMM) to play a key role in driving the go-to-market (GTM) strategy and sales enablement efforts for Lean's product lines. This individual will be the bridge between the product and commercial teams, ensuring that our products' value propositions are clearly communicated and that the right tools and resources are available to support commercial success. As the PMM, you will be responsible for creating impactful collateral, identifying key use cases, and conducting market research to inform product and feature development.

Who are we

Lean enables companies to seamlessly connect to their users' bank accounts to initiate real-time payments and retrieve their account information. Our products have garnered the trust of leading companies and enabled them to deliver powerful experiences when connected with a user's bank account, allowing users to perform prudent financial planning, get better rates on loans, transfer money to friends, and more, without compromising on privacy or security.

Some of Lean's clients include the likes of Binance, Etisalat Group, Careem, Tabby, and many more, making it the region's most valuable Open Banking platform. The company has now processed hundreds of millions of dollars, and its products are also connected with hundreds of thousands of accounts. Lean envisions a fully inclusive financial ecosystem that serves everyone, no matter where they bank or live in the MENAP region.

Responsibilities

• GTM Strategy & Collateral : Assist in developing and executing go-to-market strategies for products, and create key marketing collateral (sales decks, one-pagers, demos).

• Sales Enablement : Work closely with the commercial team to create tailored materials, including training docs and pitch decks, to support sales efforts.

• Use Case Mapping : Identify and map key use cases and value propositions across industries, ensuring the commercial teams are equipped with up-to-date knowledge across our target prospects.

• Content Maintenance : Own and update PMM collateral to ensure relevance, incorporating client feedback and insights from commercial teams.

• Product Team Support : Collaborate with the product team on validation, research, and testing for new products and features.

• Market Research : Conduct market analysis, customer interviews, and competitive research to inform product and marketing strategies.

• Cross-functional Collaboration : Ensure alignment of product messaging and positioning with sales, product, and customer success teams.

What we're looking for

• 3-5 years of experience in Product Marketing within a B2B SaaS company. Payments experience is preferred.

• Technical copywriting skills with experience in writing product specs, GTM materials, and other technical content.

• Strong understanding of sales enablement and GTM collateral creation, including:

  • Sales decks

  • One-pagers

  • Commercial Training documents

  • Product demos

• Experience with A/B testing and prototyping to assess and optimize marketing strategies, products, and messaging.

• Compelling storytelling and copywriting skills from a technical and commercial perspective, to be able to build strong sales collateral and content to pitch to clients/prospects

• Excellent communication skills with the ability to convey complex product information in a clear, concise, and engaging way.

• Very detail oriented and organized ways of working

• Familiarity with martech tools (e.g., CRM, analytics platforms, automation tools) to manage customer data and track the performance of marketing campaigns.

• Experience in market research: Conducting client research, focus groups, interviews, and competitive analysis to understand customer needs and market trends.

NB. While we think the above experience could be important, we're keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply

Why Join us?

Lean is the first regulated open banking and open finance company operating across the UAE and Saudi Arabia. Since 2019 we've been on a mission to become the pre-eminent A2A payments company in the Middle East - enabling our clients to seamlessly connect to their users' bank accounts to initiate real-time payments and retrieve account information. Our products have garnered the trust of some of the leading companies in the region, including the likes of Etisalat Group, Careem, Binance, Tabby, Tamara, Tawuniya, and more.

To date, Lean has processed billions of dollars, and our products have connected with hundreds of thousands of accounts across the region. We've recently announced our $67.5 million Series B funding round led by General Catalyst, following earlier investment from Sequoia Capital. This funding marks a major milestone for Lean and the financial ecosystem across the MENA region. At Lean, we're committed to driving the next generation of financial innovation by making financial data and payments more accessible and transparent for businesses and consumers alike.

To that end, we're always on the lookout for talented, driven, and entrepreneurial candidates to join us in our mission of enabling the next generation of financial innovation. If you're motivated by solving hard problems and leaving a lasting legacy while you're at it, Lean's where you need to be.

Not only do we offer competitive salaries, private healthcare, and flexible office hours, but we also insist that every member of the team hold a meaningful equity stake in the business to ensure long-term alignment. We'd love you to join us for this journey

Lean is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

When applying for a job at Lean Technologies, we will need to collect, use and share Personal Data about you with different members of our team during the application process. This may mean transferring your data to members of the team in one of our office locations worldwide outside of the country you are in. Please refer to our Privacy Notice on our website for more information about how we may use and store your Personal Data

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Congratulations, you have taken the first step towards bagging a career-defining role. Join the team of superheroes that safeguard data wherever it goes.

Seclore protects and controls digital assets to help enterprises prevent data theft and achieve compliance. Permissions and access to digital assets can be granularly assigned and revoked, or dynamically set at the enterprise-level, including when shared with external parties. Asset discovery and automated policy enforcement allow enterprises to adapt to changing security threats and regulatory requirements in real-time and at scale.

You would love our tribe:

If you are a risk-taker, innovator, and fearless problem solver who loves solving challenges of data security, then this is the place for you

Role: Product Marketing Manager

We are seeking a dynamic and strategic Product Marketing Manager to help drive go-to-market efforts, increase product adoption, and shape messaging for innovative data security solutions. This role requires close collaboration with cross-functional teams—product, sales, and marketing—to develop impactful marketing strategies, compelling content, and differentiated positioning. The ideal candidate brings a blend of creativity and analytical thinking, excels at storytelling, and thrives in fast-paced environments. You will be responsible for leading product launches, driving engagement across customer segments and industries, and crafting strategies that fuel growth and market leadership. The best candidates will be self-motivated and highly energetic individuals who can think of multiple solutions for a given problem and help in decision-making while working in a super-agile environment.

• Go-to-Market Strategy & Execution — Work with Field Marketing and Sales to develop and execute go-to-market strategies and programs—including launches, campaigns, and events—that position Seclore as a leader in data-centric security, highlight our differentiation, and ensure campaign success across verticals throughout multiple countries.
• Cross-Functional Collaboration — Collaborate cross-functionally with field marketing, demand generation, sales, customer success, and channel partner to align go-to-market plans, ensure effective product positioning, and drive awareness through inbound and outbound programs (webinars, events, etc).
• Product Messaging and Positioning — Develop clear, compelling messaging and sales enablement materials that translate product capabilities into impactful narratives, empowering marketing, sales, and channel teams to effectively communicate the value of Seclore's solutions across verticals and use cases.
• Content Creation — Create high-impact, easy-to-understand marketing content—including datasheets, whitepapers, blogs, videos, case studies, and presentations—that supports sales and go-to-market efforts, clearly communicates product value, and engages both customers and channel partners.
• Sales and Channel Enablement — Deliver training, tools, and content that communicate product value, engage customers throughout their journey, and drive success across industries—empowering sales teams and channel partners to convert prospects into customers and make customers successful.
• Thought Leadership & Evangelism — Act as a thought leader by creating strategic content and representing Seclore at industry conferences, panels, webinars, and customer events to elevate our brand and help companies understand the value of data-centric security.
• Customer Engagement & Advocacy — Collect and analyze customer feedback, competitive intelligence, and marketing trends to inform messaging, roadmap priorities, and pricing decisions.
• Product Knowledge and Evangelism — Develop a functional understanding of Seclore's product and incorporate it as relevant into marketing collateral and tools for Sales and channel partners.

• Communication & Storytelling — Exceptional written and verbal communicator with strong storytelling skills; adept at simplifying complex concepts, influencing stakeholders, and delivering clear, compelling content and presentations across functions and external audiences.
• Cross-Functional Collaboration & Influence — Ability to work cross-functionally and collaborate effectively with diverse teams across marketing, sales, product as well as channel partners and can influence without authority; Strong organizational skills to deliver results in fast-paced, dynamic environment.
• Analytical & Strategic Thinking — Excels at analyzing complex data from many sources to create a strategy, and deliver actionable insights through critical thinking, precision, and a results-driven approach.
• Go-to-Market Understanding — Strong market and customer perspective to drive engagement as well as help Sales and channel partners generate pipeline.
• Technical & Customer Value Acumen — Technical- and business-value understanding of prevailing and emerging data technologies, on-premises and in the cloud
• Presentation & Public Engagement — Creative presenter with experience delivering engaging presentations across diverse settings, including internal teams, customer briefings, and industry conferences, effectively communicating ideas and driving audience interest.
• Personal Attributes & Work Ethic — Self-starter with a growth mindset, known for adaptability, resilience, and driving clarity from ambiguity; excels at managing multiple projects independently and collaboratively to enhance team and product effectiveness.
• Passion & Continuous Learning — Interested in helping companies keep their data secure as well as a commitment to continuous learning and professional growth throughout their career.
• Other requirements — Bachelor's degree required; Full professional proficiency in Arabic and English

Why Seclorites are Entrepreneurs, not Employees: We value and support initiative and calculated risk; we solve problems with a tech-agnostic mindset and work with the smartest minds in the business. We are thriving, not just surviving; Seclore offers an open, supportive culture that helps our team thrive.

Excited to be the next Entrepreneur? Apply today. We will help you build what you need.

Let's build the future of data security at Seclore together.

ABOUT GROUP-IB:

Founded in 2003 and headquartered in Singapore, Group-IB is a leading creator of cybersecurity

technologies to investigate, prevent, and fight digital crime. Combating cybercrime is in the company's DNA, shaping its technological capabilities to defend businesses, and citizens, and support law enforcement operations.

Group-IB's Digital Crime Resistance Centers (DCRCs) are located in the Middle East, Europe, Central Asia, and Asia-Pacific to help critically analyze and promptly mitigate regional and country-specific threats. These mission-critical units help Group-IB strengthen its contribution to global cybercrime prevention and continually expand its threat-hunting capabilities.

Each of us can help make the world a safer place. Join us

ABOUT THE ROLE:

As a Product Marketing Manager at Group-IB, you will be a key player in driving the market success of our unified cybersecurity services. You'll translate complex technical capabilities into compelling customer-centric value propositions, enabling our sales teams and engaging our target audiences.

YOUR MISSION:

You will be responsible for executing key global GTM activities and accountable for ensuring their strategic alignment and success within a structured framework.

Market Insights:

• Conduct competitive analysis and market trend analysis to identify key opportunities.
• Synthesize market insights into actionable recommendations for Product Management.
• Collaborate with Product Management on customer research and product performance analysis.
• Maintain and present validated research documentation and strategic insights to leadership.

GTM Strategy & Planning:

• Develop impactful product propositions with validated hypotheses in collaboration with Product Management and align on business models and product roadmap.
• Define central product messaging, buyer personas, and content journey mapping to guide GTM efforts.
• Establish, maintain, and align marketing and sales channel strategies to drive demand.
• Own the creation and approval process of the GTM strategy & plan, ensuring alignment with Marketing & Sales leadership.

GTM Execution & Enablement:

• Develop sales enablement materials, including commercial decks and training content.
• Lead the creation of marketing assets (campaigns, data sheets, case studies, white papers).
• Organize and execute sales training sessions in collaboration with Product and Partner Marketing.
• Govern the overall execution of GTM launch activities, ensuring alignment with leadership and go/no-go decision-making.

Product Launch & Performance Review:

• Conduct sales briefings, support media briefings, and lead industry analyst briefings pre- and post-launch.
• Oversee and optimize the marketing launch plan, ensuring it meets business objectives.
• Collect post-launch feedback and adjust GTM strategies accordingly.
• Track and analyze performance metrics (campaign effectiveness, sales enablement impact) to drive improvements.

Scaling & Advocacy:

• Oversee the thought leadership strategy, including speaking engagements and content development.
• Support customer advocacy programs to generate testimonials and case studies.
• Work with Marketing to refine campaign strategies based on performance analytics.
• Ensure ongoing optimization of GTM execution, continuously improving messaging, channels, and sales support.

WHAT SUCCESS LOOKS LIKE:

• Previous 3 years of experience in product marketing, ideally within the cybersecurity industry or a related B2B technology sector.
• Product understanding, familiarity with concepts related to cybersecurity services, or broader cybersecurity domains.
• Exceptional written and verbal communication skills, with a proven ability to craft compelling narratives and present complex information clearly.
• Ability to analyze market data, identify trends, and contribute to strategic marketing plans.
• Strong interpersonal skills and a collaborative mindset, comfortable working cross-functionally with product, sales, and marketing teams.
• Solid organizational and project management skills, with the ability to manage multiple priorities and deadlines effectively in a fast-paced environment.
• A keen understanding of customer needs and behaviors in the B2B cybersecurity space.
• Fluent in English (written and spoken) is essential.
• Bachelor's degree in Marketing, Business, Computer Science, or a related field
• Familiarity with marketing automation (e.g., HubSpot), CRM (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
• Experience in demand generation, growth marketing, or digital campaign optimization

OUR WORK ENVIRONMENT & CULTURE:

• At Group-IB, we believe that employee happiness is fundamental to success. We foster a supportive, inclusive, and dynamic workplace where every team member is empowered to grow. Whether you're aiming to deepen your expertise, step into leadership, explore new departments, or take your career abroad, we provide diverse opportunities for professional development.
• Our team is made up of specialists from around the world who bring deep international expertise and thrive on solving complex challenges. You'll be working with cutting-edge technologies recognized globally by Gartner, IDC, and Forrester, and contributing to projects that span across 60 countries alongside 450+ partners and 500+ clients.
• We take pride in our multicultural, values-driven culture—where mutual respect, collaboration, and shared goals unite us across borders. And with Group-IB's continued global growth and financial stability, your career trajectory here can accelerate faster than in most traditional environments.

WHAT DO WE OFFER :

• Impactful Work: The opportunity to work on cutting-edge cybersecurity products that genuinely protect organizations from sophisticated threats.
• Dynamic Environment: Join a rapidly growing global company with a vibrant, international culture
• Comprehensive Health Coverage: Your well-being comes first. We offer health insurance to support you when it matters most.
• Certifications & Continuous Learning: Our team holds over 1,000 globally recognized certifications, including CEH, CISSP, OSCP, and more. Through our incentive program, we cover the cost of professional development, because your growth fuels our innovation.
• Meaningful Challenges & Growth Paths: From soft skills development to advanced technical training, a wide range of internal programs help you expand your skill set, and earn recognition and rewards along the way.
• Entrepreneurial spirit is encouraged: We value initiative. Whether it's launching a tech blog, organizing events, building communities, or starting a sports team. Group-IB is a place where bold ideas are supported and celebrated.

Join to apply for the Product Marketing Manager role at Canonical

Join to apply for the Product Marketing Manager role at Canonical

Get AI-powered advice on this job and more exclusive features.

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing

Product Marketing Manager

Location: EMEA - Remote

At Canonical, the product marketing team is not just marketing products—we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.

Why You'll Love This Role

You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.

You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.

You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.

You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.

You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
  
  

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
  
  

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
  
  

• Fully remote working environment - we've been working remotely since 2004
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Software Development

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