408 Seo Marketing jobs in the United Arab Emirates
SEO & Digital Marketing Executive
Posted today
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Job Description
Job Summary:
We are looking for a highly skilled and creative SEO & Digital Marketing Executive to join our team. This role is responsible for managing the company website, developing and implementing SEO strategies, managing backlinks building, optimizing Google campaigns, and overseeing our company’s social media presence. The ideal candidate will have a strong understanding of Digital Marketing trends and a proven track record in improving website rankings and social media engagement.
Key Responsibilities:
- Website Management & Search Engine Optimization (SEO):
Develop and execute effective SEO strategies to increase organic traffic and improve organic search rankings.
Conduct keyword research and implement on-page and off-page optimization and analysis to identify opportunities.
Improve website performance by optimizing site structure, content, and meta tags.
Optimize website content, meta descriptions, and on-page elements for search engines.
Build high-quality backlinks to improve domain authority.
Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush and Ahrefs and provide recommendations for improvements.
Implement technical SEO best practices, including site speed optimization and structured data.
Stay updated with the latest SEO trends, algorithm updates, and industry best practices.
Troubleshoot and debug website issues.
Ensure website security and data protection. - Google Campaign Management:
Plan, execute, and optimize Google Ads campaigns.
Conduct A/B testing and optimize campaign performance for maximum ROI.
Manage budgets and track key performance metrics.
Provide regular performance reports and insights. - Content Optimization:
Collaborate with content creators to develop SEO-friendly content.
Ensure all content aligns with SEO guidelines and business goals.
Perform content audits and recommend improvements. - Performance Tracking & Reporting:
Track, analyze, and report on key SEO metrics such as rankings, traffic, and conversion rates.
Provide actionable insights and recommendations for improving search performance.
Conduct competitive analysis and benchmarking. - Social Media Management and Brand Image:
Develop and execute engaging social media strategies.
Create and design visually appealing social media posts and schedule content for various platforms (Facebook, Instagram, LinkedIn, etc.).
Monitor social media trends and implement best practices.
Engage with the audience and respond to inquiries in a timely manner.
Analyze social media performance and adjust strategies accordingly.
Manage social media campaigns to increase brand awareness, engagement and generate leads.
Write compelling and SEO-friendly content for blogs, website pages, and social media.
Ensure brand consistency across all digital platforms.
Qualifications & Requirements:
- Bachelor’s Degree in Marketing, Communications, or a related field.
- Experience in designing, developing, and maintaining websites is a must.
- Proven experience in SEO, Google Ads, and social media management.
- Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
- Multi-lingual (English and Russian) is an added advantage.
- Proficiency in Google Ads, Facebook Ads Manager, and other PPC platforms.
- Experience with content management.
- Graphic design skills (Adobe Photoshop, Canva) are a plus.
- Excellent analytical, problem-solving, and communication skills.
- Strong attention to detail with the ability to manage multiple tasks effectively.
- Ability to work independently and as part of a team.
SEO & Digital Marketing Executive
Posted today
Job Viewed
Job Description
Job Summary:
We are looking for a highly skilled and creative SEO & Digital Marketing Executive to join our team. This role is responsible for managing the company website, developing and implementing SEO strategies, managing backlinks building, optimizing Google campaigns, and overseeing our company's social media presence. The ideal candidate will have a strong understanding of Digital Marketing trends and a proven track record in improving website rankings and social media engagement.
Key Responsibilities:
- Website Management & Search Engine Optimization (SEO):
Develop and execute effective SEO strategies to increase organic traffic and improve organic search rankings.
Conduct keyword research and implement on-page and off-page optimization and analysis to identify opportunities.
Improve website performance by optimizing site structure, content, and meta tags.
Optimize website content, meta descriptions, and on-page elements for search engines.
Build high-quality backlinks to improve domain authority.
Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush and Ahrefs and provide recommendations for improvements.
Implement technical SEO best practices, including site speed optimization and structured data.
Stay updated with the latest SEO trends, algorithm updates, and industry best practices.
Troubleshoot and debug website issues.
Ensure website security and data protection. - Google Campaign Management:
Plan, execute, and optimize Google Ads campaigns.
Conduct A/B testing and optimize campaign performance for maximum ROI.
Manage budgets and track key performance metrics.
Provide regular performance reports and insights. - Content Optimization:
Collaborate with content creators to develop SEO-friendly content.
Ensure all content aligns with SEO guidelines and business goals.
Perform content audits and recommend improvements. - Performance Tracking & Reporting:
Track, analyze, and report on key SEO metrics such as rankings, traffic, and conversion rates.
Provide actionable insights and recommendations for improving search performance.
Conduct competitive analysis and benchmarking. - Social Media Management and Brand Image:
Develop and execute engaging social media strategies.
Create and design visually appealing social media posts and schedule content for various platforms (Facebook, Instagram, LinkedIn, etc.).
Monitor social media trends and implement best practices.
Engage with the audience and respond to inquiries in a timely manner.
Analyze social media performance and adjust strategies accordingly.
Manage social media campaigns to increase brand awareness, engagement and generate leads.
Write compelling and SEO-friendly content for blogs, website pages, and social media.
Ensure brand consistency across all digital platforms.
Qualifications & Requirements:
- Bachelor's Degree in Marketing, Communications, or a related field.
- Experience in designing, developing, and maintaining websites is a must.
- Proven experience in SEO, Google Ads, and social media management.
- Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
- Multi-lingual (English and Russian) is an added advantage.
- Proficiency in Google Ads, Facebook Ads Manager, and other PPC platforms.
- Experience with content management.
- Graphic design skills (Adobe Photoshop, Canva) are a plus.
- Excellent analytical, problem-solving, and communication skills.
- Strong attention to detail with the ability to manage multiple tasks effectively.
- Ability to work independently and as part of a team.
SEO & Content Marketing Specialist
Posted today
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Job Description
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We are hiring a results-oriented SEO & Content Marketing Specialist with strong experience in WordPress management, content writing, and social media content creation. The ideal candidate will be deeply knowledgeable in SEO principles, skilled at crafting high-performing content, and confident using WordPress to optimize and publish web pages. This role will focus heavily on growing organic search visibility, improving technical SEO health, and managing content strategies across the website and social platforms.
Key Responsibilities:
1. Search Engine Optimization (SEO)
• Conduct in-depth keyword research and competitor analysis.
• Identify and resolve technical SEO issues using tools like GSC, Ahrefs, or SEMrush.
• Monitor and improve website ranking, organic traffic, and user engagement.
• Build quality backlinks through ethical link-building practices.
• Write SEO-optimized blog posts, landing pages, product descriptions, and ad copies.
• Maintain brand voice and consistency across all content formats.
• Update and improve existing content based on SEO performance data.
3. WordPress Management
• Create and update web content using WordPress (Elementor/Gutenberg).
• Manage plugins, SEO tools (like Yoast or Rank Math), and ensure site health.
• Coordinate with developers and designers for performance and UX improvements.
4. Social Media Content
·Plan and schedule social media posts across platforms (Instagram, Facebook, LinkedIn).
·Write creative captions, select appropriate hashtags, and create visuals using tools like Canva.
·Monitor engagement, insights, and community responses.
Required Skills & Qualifications:
• Minimum 2 years of SEO and content marketing experience.
• Proficiency in WordPress CMS and page builders.
• Strong writing and editing skills with a focus on SEO best practices.
• Familiarity with SEO tools like Google Search Console, Ahrefs, SEMrush, etc.
• Basic understanding of HTML, image optimization, and schema markup.
• Experience managing content calendars and social platforms.
Preferred Qualifications:
• Experience with WooCommerce.
• Knowledge of local SEO and Google Business Profiles.
• Familiarity with paid ads or boosting posts on Meta platforms.
AED 5k to 6k
Seniority level- Seniority level Entry level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Travel Arrangements
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#J-18808-LjbffrOnline Marketing Manager
Posted today
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Job Description
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview of the role
The Online Marketing Manager leads the digital marketing strategy for AFRE's real estate portfolio—covering Malls, Residential & Commercial, and Contracting. Operating as a centralized function, the role defines digital frameworks and partners with regional teams to localize execution. Key responsibilities include overseeing paid media, social media, CRM, websites / apps, loyalty integration, and digital innovation, with a strong focus on data-driven marketing to enhance customer engagement and drive commercial value. The role also supports specific business goals—footfall for malls, leasing and community building for Residential & Commercial, and B2B presence for Contracting—while managing agency relationships, aligning with group platforms (e.g., Blue Rewards), and upskilling teams on digital best practices to elevate AFRE's brand and long-term growth.
What you will do
- Define and maintain AFRE's overarching digital marketing frameworks to ensure alignment across all business units.
- Collaborate with regional asset teams to localize, implement, and optimize digital strategies aligned to each asset's commercial goals.
- Serve as the digital marketing subject matter expert across AFRE, promoting best practices, upskilling teams, and tracking emerging trends.
- Support the development and execution of AFRE's data and CRM strategies with internal teams and external partners.
- Drive targeted, personalized, and measurable customer engagement initiatives.
- Partner with Blue Rewards to grow the customer database and implement lifecycle marketing programs that increase long-term value.
- Establish CRM reporting frameworks aligned with the Group's customer lifetime value (CLTV) objectives.
- Govern AFRE's social media strategy across platforms, including content guidelines, tone of voice, and platform usage standards.
- Manage relationships with social media agencies to ensure alignment with business goals and continuous performance optimization.
- Track emerging social trends and advise asset teams on adoption opportunities.
- Oversee social media access controls and administration governance.
- Lead project management for redevelopment of AFRE's websites and apps, coordinating across development, IT, SEO, analytics, and marketing.
- Set CMS governance, best practices, and content management guidelines for asset teams.
- Post-launch, drive ongoing optimization through SEO improvements, UX enhancements, and performance analytics.
- Own and manage media agency relationships, guiding regional teams on campaign planning, execution, and optimization.
- Monitor and review media performance, challenging recommendations as needed to align with KPIs.
- Support test-and-learn agendas to drive continuous improvement in paid media efficiency.
- Establish a digital measurement framework with standardized KPIs across all business units.
- Ensure regular reporting, derive actionable insights, and drive continuous performance improvement.
- Promote a data-informed culture within all marketing functions.
- Work with Blue Rewards to enhance loyalty as a tool for both customer retention and acquisition.
- Identify opportunities with regional teams to integrate loyalty into marketing initiatives to encourage repeat engagement and strengthen brand preference.
- Explore and assess new digital tools and technologies that can enhance efficiency, automation, or customer engagement (e.g., AI, digital experience platforms).
- Partner with regional teams to pilot and implement selected innovation initiatives.
- Build strong internal and external relationships, including IT, Finance, PR / Communications, and Group Digitalisation.
- Act as a central point of coordination for digital partner agencies across media, SEO, social, data, and tech.
- Represent online marketing in cross-functional committees and working groups as needed.
Required Skills to be successful
- Minimum 8 years of experience in digital marketing, with a demonstrated focus on data-driven strategies, CRM, social media, and performance marketing.
- Proven track record of managing external agencies across key functions including media planning, social media, SEO, and marketing technology.
- In-depth expertise in website management, CMS platforms, SEO best practices, UX design principles, and digital analytics tools (e.g. Google Analytics, GA4).
- Strong stakeholder management capabilities, with experience collaborating across multiple business units, regional teams, and corporate group function
What equips you for the role
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field
- Deep understanding of emerging digital trends, innovation, and technologies (AI, personalization, automation)
- Real estate, retail, hospitality or lifestyle industry experience is preferred.
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.
Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations : Dubai Festival City and Cairo Festival City.
#J-18808-LjbffrOnline Marketing Specialist
Posted today
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Job Description
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Direct message the job poster from Dreame Technology
Human Resources Specialist UAE @Dreame Technology | HR Operations & Talent AcquisitionLocation: Dubai, UAE
Department: Marketing
Reports To: Regional Director MEA
Job Summary:
We are seeking a highly skilled Online Marketing Specialist with expertise in digital marketing to enhance our brand's online presence. The ideal candidate will have 2-4 years of experience in managing digital campaigns, social media marketing, SEO, and content creation. This role involves executing online marketing strategies, optimizing digital channels, and engaging with Arabic-speaking audiences to drive brand awareness and conversions.
Key Responsibilities:
- Develop and implement online marketing strategies to increase brand visibility and lead generation.
- Manage SEO, SEM, PPC, and social media advertising campaigns to maximize engagement and ROI.
- Optimize website content, landing pages, and digital ads for Arabic and English audiences.
- Create, manage, and grow social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) with Arabic and English content.
- Develop and schedule engaging posts, stories, and interactive content tailored to Arabic-speaking audiences.
- Monitor audience engagement, respond to inquiries, and analyze social media performance.
- Write and translate high-quality Arabic content for social media, websites, blogs, and marketing materials.
- Develop compelling Arabic ad copies, email campaigns, and promotional content.
- Ensure brand consistency and cultural relevance in all Arabic communication.
- Manage and optimize online store listings on e-commerce platforms (Amazon, Noon, etc.).
- Execute Google Ads, Facebook Ads, and influencer marketing campaigns targeting Arabic-speaking customers.
- Track, measure, and analyze campaign performance to enhance digital marketing strategies.
- Conduct market research on Arabic-speaking audiences, trends, and competitors.
- Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track and report performance metrics.
- Provide insights and recommendations for improving online engagement and conversion rates.
Requirements:
- Bachelor's degree in marketing, Digital Media, Communications, or a related field.
- 2-4 years of experience in digital marketing, online advertising, or social media management.
- Fluent in Arabic (writing & speaking) and English.
- Proven experience in SEO, PPC, Google Ads, and social media marketing.
- Strong copywriting skills in Arabic for marketing campaigns and content creation.
- Knowledge of email marketing, influencer collaborations, and online branding.
- Familiarity with Google Analytics, Meta Business Suite, and e-commerce platforms.
- Ability to multitask, work in a fast-paced environment, and meet deadlines.
Preferred Qualifications:
- Experience in digital/e-commerce marketing for the GCC region.
- Knowledge of website CMS.
- Strong analytical and creative problem-solving skills.
- Seniority level Executive
- Employment type Full-time
- Job function Marketing, Advertising, and Business Development
- Industries Appliances, Electrical, and Electronics Manufacturing and Marketing Services
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Digital Marketing Specialist / Google Ads Manager - Digital Marketing and Social Media - Dubai Holding Entertainment Digital Marketing Specialist (Telegram Focus)Dubai, Dubai, United Arab Emirates 23 hours ago
Digital Marketing Specialist-Lead Generation Digital Marketing Specialist (Telegram Channels) Digital Marketing Associate - UAE National Dubai: Digital and Social Media Marketing Specialist "Expert" with experience in AI Tools Marketing and Communications Manager - Digital Assets experience essential Digital Marketing Manager (UAE & KSA, Arabic Speaking)We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrChief Online Marketing Officer
Posted today
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Job Description
Job Title: Digital Marketing Specialist
About the Job ">The Digital Marketing Specialist plays a pivotal role in developing and executing online marketing strategies to increase brand awareness, drive website traffic, and generate leads or sales.
">- Develop, maintain, and execute a comprehensive digital marketing strategy that integrates various digital marketing channels, such as SEO, SEM, social media, email marketing, and content marketing.
- Implement and manage search engine optimization strategies to increase organic traffic.
- Develop, curate, and manage published content across social channels. Monitor and engage in relevant social discussions about the company.
- Design and implement email marketing campaigns, ensuring high open and click-through rates.
- Collaborate with the content team to create high-quality content for the website, blogs, and other digital platforms.
- Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics. Provide monthly reports with statistics and results for each digital channel.
- Stay updated with the latest trends and changes with SEO, SEM, and other digital marketing platforms. Attend workshops, webinars, and conferences to expand professional knowledge.
- Work closely with the marketing team, supporting teams, and vendors to launch campaigns on time and within budget.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- Proficiency with various digital marketing platforms and best practices, including but not limited to SEO, SEM, Google Analytics, and email marketing tools.
- Strong analytical skills and data-driven thinking.
- Ability to manage multiple projects simultaneously.
- Strong written and verbal communication skills.
- Experience in setting up and optimizing PPC campaigns on major search engines.
- Knowledge of HTML/CSS.
- Experience with CRM tools.
- Graphic design skills or familiarity with design software like Adobe Creative Suite.
Senior Marketing SEO Specialist
Posted today
Job Viewed
Job Description
Regular Dubai International Business Other Job ID:6009
Update 2025-07-08
Job Description
About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
Introduction
Join our dynamic SEO team focused on driving online traffic performance and user engagement across the Middle East market. We blend content strategy, keyword optimisation, and data-driven decision-making to improve visibility and conversion. Be part of a high-impact team shaping regional digital growth.
In this Role, you’ll get to
- Content Strategy & Management: Lead the content planning and execution for the Middle East market, ensuring high-quality, relevant, and engaging content across platforms
- Keyword Research & Optimisation: Conduct keyword research and market analysis to identify opportunities for improving organic search visibility. Optimize on-site content to boost search engine rankings.
- SEO Project Management: Plan and execute SEO content operations including content updates and website structure improvements. Use data-driven KPIs to optimize user conversion and traffic allocation strategies.
- Competitor & Industry Analysis: Monitor competitor strategies and industry trends to identify new SEO opportunities and improve site competitiveness. Focus on increasing user engagement and identifying market shifts.
- Cross-functional Collaboration: Coordinate with relevant teams to execute assigned SEO tasks efficiently and support broader marketing initiatives.
- Minimum 2 years of hands-on SEO experience, ideally with large-scale website operations and high traffic volumes. Familiarity with tools such as Google Search Console (GSC) and Google Analytics (GA).
- Bachelor’s degree or above in Marketing, Business, Communications, IT, or a related field.
- Deep understanding of the Middle East region, including market trends, user behavior, and cultural nuances.
- Fluent in English and Arabic
- Experience with SEO content operations, data analysis, and strategy development. Ability to work independently, analyze and interpret data, and implement SEO enhancements.
- Experience managing or ranking personal blogs (WordPress preferred)
- Proven success working on SEO projects generating millions of page views.
- Strong communication and project management skills, with the ability to manage cross-functional collaboration.
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?
- Our rapid business growth in global offers abundant career opportunities atvarious levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!
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Part-Time - Online Marketing Officer - Dubai
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Gender: Female (Preferred) Any nationality
Location: Al Barsha Heights, Dubai (Onsite)
Position: Part-Time Cold Calling Marketer
Job Description: We are seeking a motivated and dynamic individual to join our team as a part-time Cold Calling Marketer. This is an onsite position based in Al Barsha Heights, Dubai. As a Cold Calling Marketer, you will be responsible for making phone calls to prospective clients on weekends (Saturday and Sunday) and evenings to promote our services, including CV writing, cover letter creation, and LinkedIn profile optimization.
Responsibilities:
- Make outbound calls to potential clients.
- Promote and explain the benefits of our resume writing, cover letter, and LinkedIn profile optimization services.
- Maintain accurate records of calls and client interactions.
- Achieve weekly and monthly call targets.
Requirements:
- Must have a laptop.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Previous experience in cold calling or sales is a plus.
How to Apply: Interested candidates are invited to send their CV to with the subject line "Part-Time Marketing Job."
Join our team and help professionals enhance their career prospects!
#J-18808-LjbffrSenior Real Estate Online Marketing Specialist
Posted today
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Job Description
We are seeking a results-driven Digital Marketing Manager to lead our online marketing strategies in the real estate sector.
This role is responsible for planning, implementing, and optimizing digital campaigns across various platforms to drive brand awareness, engagement, and conversions.
Online Marketing Manager | Real Estate | Shared Services
Posted today
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Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview of the role
The Online Marketing Manager leads the digital marketing strategy for AFRE’s real estate portfolio—covering Malls, Residential & Commercial, and Contracting. Operating as a centralized function, the role defines digital frameworks and partners with regional teams to localize execution. Key responsibilities include overseeing paid media, social media, CRM, websites/apps, loyalty integration, and digital innovation, with a strong focus on data-driven marketing to enhance customer engagement and drive commercial value. The role also supports specific business goals—footfall for malls, leasing and community building for Residential & Commercial, and B2B presence for Contracting—while managing agency relationships, aligning with group platforms (e.g., Blue Rewards), and upskilling teams on digital best practices to elevate AFRE’s brand and long-term growth.
What you will do
- Define and maintain AFRE’s overarching digital marketing frameworks to ensure alignment across all business units.
- Collaborate with regional asset teams to localize, implement, and optimize digital strategies aligned to each asset’s commercial goals.
- Serve as the digital marketing subject matter expert across AFRE, promoting best practices, upskilling teams, and tracking emerging trends.
- Support the development and execution of AFRE’s data and CRM strategies with internal teams and external partners.
- Drive targeted, personalized, and measurable customer engagement initiatives.
- Partner with Blue Rewards to grow the customer database and implement lifecycle marketing programs that increase long-term value.
- Establish CRM reporting frameworks aligned with the Group’s customer lifetime value (CLTV) objectives.
- Govern AFRE’s social media strategy across platforms, including content guidelines, tone of voice, and platform usage standards.
- Manage relationships with social media agencies to ensure alignment with business goals and continuous performance optimization.
- Track emerging social trends and advise asset teams on adoption opportunities.
- Oversee social media access controls and administration governance.
- Lead project management for redevelopment of AFRE’s websites and apps, coordinating across development, IT, SEO, analytics, and marketing.
- Set CMS governance, best practices, and content management guidelines for asset teams.
- Post-launch, drive ongoing optimization through SEO improvements, UX enhancements, and performance analytics.
- Own and manage media agency relationships, guiding regional teams on campaign planning, execution, and optimization.
- Monitor and review media performance, challenging recommendations as needed to align with KPIs.
- Support test-and-learn agendas to drive continuous improvement in paid media efficiency.
- Establish a digital measurement framework with standardized KPIs across all business units.
- Ensure regular reporting, derive actionable insights, and drive continuous performance improvement.
- Promote a data-informed culture within all marketing functions.
- Work with Blue Rewards to enhance loyalty as a tool for both customer retention and acquisition.
- Identify opportunities with regional teams to integrate loyalty into marketing initiatives to encourage repeat engagement and strengthen brand preference.
- Explore and assess new digital tools and technologies that can enhance efficiency, automation, or customer engagement (e.g., AI, digital experience platforms).
- Partner with regional teams to pilot and implement selected innovation initiatives.
- Build strong internal and external relationships, including IT, Finance, PR/Communications, and Group Digitalisation.
- Act as a central point of coordination for digital partner agencies across media, SEO, social, data, and tech.
- Represent online marketing in cross-functional committees and working groups as needed.
Required Skills to be successful
- Minimum 8 years of experience in digital marketing, with a demonstrated focus on data-driven strategies, CRM, social media, and performance marketing.
- Proven track record of managing external agencies across key functions including media planning, social media, SEO, and marketing technology.
- In-depth expertise in website management, CMS platforms, SEO best practices, UX design principles, and digital analytics tools (e.g. Google Analytics, GA4).
- Strong stakeholder management capabilities, with experience collaborating across multiple business units, regional teams, and corporate group function
What equips you for the role
- Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or related field
- Deep understanding of emerging digital trends, innovation, and technologies (AI, personalization, automation)
- Real estate, retail, hospitality or lifestyle industry experience is preferred.
About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.
Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.