78 Seo Strategist jobs in the United Arab Emirates

Department: Digital Marketing
Job Type: Permanent
Location: Dubai

Looking for an SEO and Digital Marketing specialist who has good understanding of Digital Marketing to join our team in Dubai, UAE. The ideal candidate will drive our SEO, SEM, and digital growth strategies, with a special focus on the latest trends such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Search Engine Optimization (SEO, AEO & GEO):

• Conduct keyword research, competitor analysis, and on-page/off-page optimization.
• Manage technical SEO audits and implement best practices to improve website ranking.
• Optimize content for multilingual audiences, with a focus on Arabic and English.
• Apply AEO techniques to optimize content for voice search, featured snippets, and AI-driven answers.
• Implement GEO (Generative Engine Optimization) strategies to enhance discoverability in Google SGE, Bing Copilot, ChatGPT, and other AI-powered search engines.

Search Engine Marketing (SEM) & Paid Campaigns:

• Plan and manage PPC campaigns (Google Ads, Display, Retargeting).
• Optimize ad spend and track ROI across digital channels.

Social Media & Content Marketing:

• Develop and manage content strategies across platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube).
• Monitor engagement, manage community interactions, and support brand positioning.
• Collaborate with designers and content creators for compelling campaigns.

Analytics & Reporting:

• Use tools such as Google Analytics, Google Tag Manager, and Search Console to measure performance.
• Provide monthly reports with actionable insights and recommendations.
• Identify new trends, platforms, and opportunities to increase digital visibility.
• Support lead generation activities and digital funnels.

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 2-3 years of proven experience in SEO and digital marketing (agency or in-house).
• Strong knowledge of SEO/SEM tools (Google Analytics, SEMrush, Ahrefs, Moz, Google Ads, Facebook Ads Manager).
• Excellent written and verbal communication skills in English.
• Arabic language proficiency is highly preferred.
• Strong analytical, problem-solving, and project management skills.
• Knowledge of the UAE and GCC digital landscape is a plus.

We are seeking a strategic and analytical professional to join our team as a SEO (Search engine optimization) / GEO (Generative Engine Optimization) / AEO (Answer Engine Optimization) Specialist. This hybrid role focuses on enhancing our digital presence through advanced SEO techniques and optimising our strategies around GEO and AEO across company websites and conversational platforms, primarily via Google and AI tools.

• Strategy Development: Recommend and implement AEO and GEO strategies to improve visibility and market presence of the brand.
• Audit & Optimisation: Review existing SEO and chatbot implementations. Identify gaps and suggest improvements for better performance.
• Performance Analysis: Conduct comparative analysis of historical and current data to demonstrate the impact of implemented strategies.
• Trend Monitoring: Identify and leverage emerging trends in AEO and GEO and conversational AI to maintain competitive advantage.

• Strategy Development: Recommend and implement AEO and GEO strategies to improve visibility and market presence of the brand.
• Audit & Optimisation: Review existing SEO and chatbot implementations. Identify gaps and suggest improvements for better performance.
• Performance Analysis: Conduct comparative analysis of historical and current data to demonstrate the impact of implemented strategies.
• Trend Monitoring: Identify and leverage emerging trends in AEO and GEO and conversational AI to maintain competitive advantage.

• Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO tools.
• Experience and track record of successful implementation of AEO and GEO strategies.
• Experience with AI chatbot platforms (e.g., Dialog flow, Microsoft Bot Framework, Rasa, or similar).
• Familiarity with HTML/CSS, JavaScript , and CMS platforms (e.g., WordPress, Drupal).
• Understanding of natural language processing (NLP) and chatbot evaluation metrics.
• Ability to use data visualisation tools (e.g., Tableau, Power BI) for reporting and analysis.
• Knowledge of A/B testing, conversion rate optimisation (CRO) , and UX principles.

• Proven track record of success in implementing SEO and AI chatbot strategies with measurable results.
• Minimum 5 years of experience in SEO and/or AEO / GEO.
• Bachelor’s or Master’s degree in, Computer Science, Data Analytics, Marketing or related field.
• Strong analytical, communication, and presentation skills.
• Must be based in Dubai.

We are looking for a talented and results-driven Digital Marketing Specialist to join our dynamic marketing team in Dubai. In this role, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness and engagement. Your work will play a crucial role in shaping our online presence and enhancing our digital footprint.

1. Develop and execute comprehensive digital marketing campaigns across various platforms, including social media, email, SEO, and PPC.
2. Create engaging and relevant content to attract and retain target audiences.
3. Monitor and analyze campaign performance using analytics tools and provide actionable insights.
4. Collaborate with cross-functional teams to ensure cohesive and consistent messaging.
5. Stay updated with the latest digital marketing trends and best practices.
6. Optimize website and landing pages for improved conversion rates.
7. Manage and maintain social media channels and engage with the online community.
8. Provide regular reports on marketing activities and performance metrics.

1. Bachelor's Degree in Marketing, Communications, Digital Media, or a related field.
2. 3-4 years of experience in digital marketing or a similar role.
3. Proficiency in digital marketing tools and platforms, such as Google Analytics, AdWords, and social media management tools.
4. Strong understanding of SEO, SEM, PPC, and content marketing.
5. Excellent writing and communication skills.
6. Strong analytical and problem-solving abilities.
7. Ability to manage multiple projects and meet deadlines in a fast-paced environment.
8. Knowledge of the finance and trading industry is a plus.

XT is a prominent player in the finance and trading industry, known for delivering innovative and reliable solutions. Our mission is to empower our clients with the tools and expertise needed to navigate the complex world of finance. We value integrity, innovation, and a commitment to excellence, and we strive to create a collaborative environment that fosters growth and success.

Job Description: Media Marketing Specialist
Location: Remote
Work type: Full-Time
Company: SeaRates
Conditions: Three-month trial with option to extend indefinitely
About SeaRates
SeaRates.com, under the umbrella of DP World (DPW), revolutionized the freight marketplace with its online platform. Operating akin to digital marketplaces like Airbnb or Hotels.com, SeaRates acts as an intermediary, connecting buyers (Beneficial Cargo Owners) and sellers (Freight Forwarders and NVOCCs) in the freight industry. It offers a suite of services for both parties, ranging from booking and tracking shipments to financial solutions like credit facilities and carbon emission credit options.
About the Role:
We are seeking a creative and results-driven Social Media Marketing Specialist to lead and execute our digital presence across platforms. In this role, you will develop and manage content strategies that highlight our logistics capabilities, customer success stories, and technology-driven solutions. You will be responsible for growing engagement, driving brand visibility, and supporting lead generation efforts across LinkedIn, Instagram, YouTube, and other relevant channels.
Key Responsibilities:
• Develop and execute a comprehensive social media strategy aligned with business objectives, leveraging platforms such as Google Ads, Uber Ads, Facebook, Instagram, and other relevant channels.
• Establish and manage advertising budgets, creating performance-driven campaign plans to maximize ROI.
• Design and maintain a cohesive brand identity using Canva and other design tools, ensuring consistency across all digital assets.
• Prioritize and nurture leads using market intelligence, analytics, and account-level opportunity assessments to improve bid success rates.
• Collaborate cross-functionally with partners, industry event organizers, product and technical teams for customer insights, and commercial teams for pricing strategies and marketing initiatives.
• Create and schedule compelling B2B-focused content—posts, videos, infographics—tailored to the logistics and freight forwarding sectors.
• Manage and monitor daily activity across multiple platforms including LinkedIn, Instagram, YouTube, Facebook, and X (Twitter).
• Track campaign performance through KPIs and analytics, and continuously refine strategies for better engagement and conversion.
• Actively engage with followers, respond to inquiries, and build a vibrant digital community around the brand.
• Stay current on industry trends, platform updates, and competitor activity to inform content and strategy.
1

• Geographic responsibilities include but not limited to: Spain, France, United Kingdom, United States, Mexico, Canada, Caribbean, Honduras, El Salvador, Brazil, Argentina, Chile, and Colombia.
• Special Project – Global Freight Summit (GFS):
o Lead promotional efforts for SeaRates’ flagship event, taking place in November in Dubai, by driving attendance from freight forwarders and commodity traders—key to the event’s impact and success.
o Oversee the design and maintenance of the event website, ensuring it is visually appealing and informative.
o Manage the GFS Instagram account, including setting up an Instagram store and promoting sponsorship opportunities.
o Proactively engage and motivate companies to participate and sponsor the summit.
Qualifications:
• 5+ years of experience, in a related marketing field with supply chain or logistics role is preferred.
• Strong communication and interpersonal skills, with a proficiency in English, Spanish and preferably, French.
• Ability to conduct detailed research and present findings clearly.
• Competency in handling data and managing multiple tasks effectively.
• Advanced skills in data extraction from CRM, Excel or other data sources.
• Proficient in Microsoft Office Suite and familiar with CRM software.
• Demonstrated interest in logistics, supply chain management, or a related industry. • Ability to travel.
Key Performance Indicators:
• Volume of logistics inquiries received and successfully resolved
• Conversion rate of freight forwarders into active members of the Digital Freight Alliance
• Growth in social media following for the SeaRates Global Freight Summit
• Number of companies engaged and confirmed to participate in the SeaRates Global Freight Summit
• Revenue generated from successfully awarded bids with Beneficial Cargo Owners (BCOs)

We are looking for a creative and results-driven Digital Marketing Executive to enhance our online presence, engage with our audience, and generate leads through various digital platforms. The ideal candidate will assist in content creation, online engagement, and digital advertising efforts.

Key Responsibilities:

• Develop, share, and publish engaging daily content to connect with and grow our online community.
• Monitor and moderate user-generated content, ensuring compliance with community guidelines and company policies.
• Engage with potential clients through social media to capture and nurture leads.
• Track, analyse, and record social media performance data while maintaining best practices.
• Assist in planning and executing online advertising campaigns across social media and other digital platforms.

Required Education & Qualifications:

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
• Certifications in digital marketing, social media management, or related fields.

Required Experience:

• Prior experience in digital marketing, social media management, or content creation.
• Hands-on experience with social media platforms and their advertising tools.
• Experience in lead generation and customer engagement through digital channels is a plus.

Skills Required:

• Strong understanding of social media trends, algorithms, and engagement strategies.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret performance data and optimize strategies.
• Creativity in content creation and campaign execution.
• Ability to multitask and work in a fast-paced environment.

We are looking for a highly creative Digital Marketing Executive to assist in planning, executing, and optimising our digital marketing strategy for Zendy.

Zendy is an AI-powered research library created to remove barriers to access to academic literature, equipping everyone with the resources they need in a world where the acceleration of research is key! Our mission is to support researchers and students around the globe to find easy and affordable access to academic content and AI tools.

Working at Zendy, you’ll collaborate with a team of marketers, engineers, developers, and user experience managers to shape the future of the global scholarly community. Being a part of Zendy means becoming part of something bigger: inspiring positive change in the world while growing in your career.

The role

You will be responsible for planning and monitoring the company’s presence across a broad range of digital marketing channels (search engines, social media, email, and others).

Some of your responsibilities will include:

• Contribute to the planning and execution of the digital strategy
• Execute the social media calendar (including graphics and short videos)
• Keep track of the digital marketing budget
• Understand SEO best practices and Google Search Console
• Set up and monitor, and report on conversions, pixels, and event tracking
• Support in the creation of content (news, email campaigns, blogs, etc.)
• Support in the design of assets

You are

Punctual and reliable, able to work with minimal supervision and enjoy team collaborations. You are highly creative with an analytical mind, coupled with strong attention to detail and research skills.

Job qualifications

• 3+ years professional experience, preferably within an international organisation
• Successfully managed social media channels and paid online campaigns
• Knowledge of web analytics, like Google Analytics
• Ability to create graphics for social media, including short videos
• Minimum of a Bachelor’s degree in a relevant field
• Fluent or native oral and written communication skills in English
• Strong organisational skills, including multitasking and attention to detail
• Cross-cultural inclusivity and adaptation

Desired extras

• Professional experience within the higher education sector

The Digital Marketing Executive will support the development and execution of integrated digital marketing campaigns across multiple channels, including paid and organic search. The role involves tracking and reporting performance, implementing on-page and off-page SEO strategies, conducting keyword research, and using insights to optimise campaigns. The position requires a strong understanding of Google tools and a commitment to data-led decision-making to enhance the digital reach of high-profile events.

KEY ACCOUNTABILITIES:

Launch & optimize paid campaigns (Google Ads, Meta, etc.) Develop and execute integrated digital marketing campaigns for exhibitions, targeting sponsors, exhibitors, delegates, and visitors.

Create and manage digital lead generation plans, collaborating with teams to optimise marketing strategies.

Forecast and manage digital marketing budgets, aligning with event cycles and marketing timelines.

Implement tracking for all campaigns Ensure consistent tracking is implemented across all internal and external campaign forms.

Test different campaigns Conduct A/B testing of creatives and messaging to optimise performance across audience segments.

Monitor performance of digital campaigns Drive digital acquisitions and reduce cost per acquisition across all attendee groups.

Lead digital marketing activities at events Ensure real-time campaign optimisation, on-site visibility, and audience engagement.

Enhance website traffic, user experience, dwell time, and page views Improve key website metrics using insights derived from analytics tools.

Actively contribute to team discussions. Share innovative ideas to enhance campaign performance, processes, and digital outcomes.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Minimum Qualifications and Knowledge:

• Degree in marketing, digital marketing, computer science or a related field (or equivalent practical experience).

• 2-3 years of experience in digital campaign execution and tracking.

Job-Specific Skills:

• Google Analytics 4 (GA4) and Google Tag Manager (GTM) certification (or proven hands-on experience).

• Experience with tracking and report insights.

• Set up conversion tracking pixels (Google Ads, Meta Pixel & more).

• Proactive problem-solver: Identifies tracking or campaign gaps before they impact reporting.

• Detail-oriented: Ensures every campaign is working properly and delivery the results.

• Collaborative: Be a team player and create relationships with the marketing teams.

• Adaptable: Thrives in fast-paced environments with shifting priorities (e.g., campaign launches).

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

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