173 Social Media Strategists jobs in the United Arab Emirates

The Role
We are seeking a dynamic and creative Social Media Marketing Specialist to join our team in Dubai. The ideal candidate will be responsible for developing and executing effective social media strategies to increase our brand presence, engage with our audience, and drive business growth in the UAE market. Responsibilities: - Develop, implement, and manage social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok. - Create engaging and relevant content to attract and retain followers. - Analyze social media metrics and insights to optimize campaign performance. - Collaborate with cross-functional teams including marketing, sales, and design to align social media strategies with business goals. - Monitor social media trends, tools, and applications to stay ahead in the digital marketing landscape. - Respond to comments and messages to foster community engagement. - Manage social media advertising budgets and optimize ad spend for maximum ROI. - Prepare regular reports on social media performance and campaign effectiveness.

Requirements
- Proven experience as a Social Media Marketing Specialist or similar role, preferably within the UAE market. - Strong knowledge of social media platforms, algorithms, and best practices. - Excellent communication and creative skills with attention to detail. - Ability to analyze data and use metrics to inform strategies. - Familiarity with social media management and analytics tools (e.g., Hootsuite, Google Analytics). - Bachelor's degree in Marketing, Communications, or a related field preferred. - Ability to work independently and as part of a team in a fast-paced environment. - Cultural awareness and understanding of the UAE market and audience preferences.

About the company
NOVVI Properties is your new way to Think, Feel & Do your everyday real estate. The only Agency that truly provides a 360-degree approach to all your key services, solutions, and expertise under one roof, and most of all, that focuses on what truly matters "Win-Win Results" by simply understanding you! NOVVI was inspired by a Solution Centric Approach and best practices on the market. We truly believe in Synergy, we believe in the power of people - it's our team of experts who make our company great. We work collaboratively, combining our strengths and expertise to create a supportive and inclusive workplace where everyone can thrive. Our clients are the kings and queens of our business, and we're committed to providing them with exceptional service and tailored solutions that meet their individual needs. We understand the importance of building strong relationships, and we strive to go above and beyond to ensure our clients are satisfied with every interaction. - Residential - Holiday Homes - Off Plan & Investment - Property Management (Residential & Commercial) - Commercial - Full Project Leasing Strategy - Relocation - PRO Services including Golden visa, company formation, licensing - Design & Staging

The Role
Position Title: Social Media Marketing Executive Employment Type: Full Time Salary: up to 15K AED all-inclusive depending on experience and qualifications Job Location: Dubai, UAE About the Client: A globally renowned hospitality brand offering immersive dining, vibrant nightlife, and elevated experiences across its unique venues in Dubai. Job Description: • Grow brand presence on social media through creative content and campaigns. • Produce engaging visuals and videos using Canva and editing tools. • Coordinate with internal teams and external partners for consistent messaging. • Cover live events (including evenings) and track performance for improvement.

Requirements
• Open to CIS, European and Asian nationalities, 35 years old and below. • At least 3 years of UAE experience in the same role within F&B industry, night life experience is preferred • Strong background in social media management and content creation with knowledge of video editing tools • Graphic design skills using Canva are highly desirable

About the company
RTC-1 Employment Services is a licensed recruitment firm based in Dubai, UAE. Our team has been in the market since 2004 and we are supporting various industries with their staffing needs across the Middle East and Africa.

The Role
Job Title: Social Media & Marketing Executive Location: Dubai, UAE Company: MENA Assistance & Affiliated companies Industry: Automotive / Assistance Services / Creative Media Type: Full-Time About MENA Assistance MENA Assistance is the largest roadside assistance provider in the Middle East and Africa, trusted by leading automotive brands and businesses across the region. With a vast network of specialists and recovery operators, we deliver fast, reliable, and customer-focused support—helping millions of drivers stay safe and mobile every year. Through our group of companies, we also provide solutions that extend our expertise far beyond the roadside. We are seeking a Social Media & Marketing Executive who can bring our services and brands to life with creative, social-first content. You will work across MENA Assistance and its affiliated companies, producing video assets that communicate our message with clarity, energy, and impact. Role Overview Reporting directly to the Chief of Staff, you will be responsible for executing and coordinating all social media and marketing activity across the group. You will plan and implement content strategies, manage campaigns, write and edit copy, and collaborate closely with the Videographer & Editor to produce high-quality, engaging assets. Key Responsibilities Strategy & Planning • Create and manage monthly and quarterly marketing calendars for all group entities. • Translate company-wide objectives into actionable campaigns and initiatives. • Support the Chief of Staff in developing marketing strategies aligned with business goals. Campaigns & Content • Manage social media platforms including Instagram, TikTok, LinkedIn, Facebook, X/Twitter, and YouTube. • Write engaging content across multiple formats: social posts, newsletters, PR releases, blogs, and case studies. • Develop and launch paid media campaigns (Google Ads, Meta, LinkedIn, TikTok). • Support partnerships and influencer activations with engaging campaign material. Creative Oversight • Audit all creatives, websites, and social media channels to ensure brand consistency and quality. • Coordinate with the Videographer & Editor to deliver on campaign briefs and creative direction. • Produce and adapt marketing materials and assets when required (presentations, brochures, graphics, proposals). Community & Engagement • Manage daily social media activity, including posting, monitoring, and responding to audience engagement. • Build relationships with online communities, dealerships, influencers, and partners to strengthen brand presence. Performance & Reporting • Deliver weekly, monthly, and quarterly reports on content performance, engagement, social growth, and ad ROI. • Provide actionable insights and recommendations to improve campaigns and content effectiveness. Collaboration & Workflow • Work directly with the Videographer & Editor to brief, plan, and review video/photo content. • Ensure deliverables meet deadlines and align with approved strategy. • Support the Chief of Staff with KPIs, reporting, and executive summaries for the CEO.

Requirements
• Must be residing in the UAE. • 2–4 years’ proven experience in social media management, digital marketing, or communications. • Excellent copywriting skills with the ability to adapt tone of voice across different brands. • Strong knowledge of social platforms paid ad campaigns, and analytics tools. • Experience with Canva, Adobe Creative Suite, or similar design tools for producing assets. • Familiarity with CRM and newsletter platforms (e.g. Mailchimp, HubSpot) preferred. • Highly organised, able to manage multiple brands and deadlines simultaneously. • Creative thinker with a passion for digital trends and storytelling. • Flexible with working hours when required and able to work under pressure. Why Join Us? • Be part of the largest roadside assistance provider in the region with a strong, diversified group portfolio. • Work on campaigns that span automotive, services, lifestyle, and creative media industries. • Collaborate within a supportive team that values creativity and innovation. • Opportunity for growth and professional development in a dynamic, fast-paced environment.

About the company
We are the regions leading provider of innovative motorist support solutions that contribute to positive vehicle ownership experiences. Our services help to create unforgettable customer experiences which in turn forge strong connections and relationships between Consumer and Brand.

The Role
Position Title: Social Media Marketing Manager Employment Type: Full-Time Salary: up to 10K AED all-inclusive depending on experience and qualifications Job Location: Dubai, UAE About the Client: A known marketing consultancy based in Dubai. Job Description: • Manage and grow the company’s social media accounts (Instagram, Facebook, LinkedIn, etc.). • Plan, create, and schedule engaging content. • Run and monitor paid ad campaigns. • Respond to all emails and handle online and offline communications.

Requirements
• Male, aged 30 years and below • Minimum of 1–2 years of experience in the UAE, with strong skills in securing advertising deals • Demonstrated expertise in social media marketing • Proficient in utilizing platforms such as Canva, Meta Business Suite, or similar marketing tools

About the company
RTC-1 Employment Services is a licensed recruitment firm based in Dubai, UAE. Our team has been in the market since 2004 and we are supporting various industries with their staffing needs across the Middle East and Africa.

The Role
Position Title: Social Media Marketing Manager Employment Type: Full-Time Salary: up to 10K AED all-inclusive depending on experience and qualifications Job Location: Dubai, UAE About the Client: A known marketing consultancy based in Dubai. Job Description: • Manage and grow the company’s social media accounts (Instagram, Facebook, LinkedIn, etc.). • Plan, create, and schedule engaging content. • Run and monitor paid ad campaigns. • Respond to all emails and handle online and offline communications

Requirements
• Open to Male European, aged 38 years and below • Minimum of 1–2 years of experience in the UAE, with strong skills in securing advertising deals • Demonstrated expertise in social media marketing • Proficient in utilizing platforms such as Canva, Meta Business Suite, or similar marketing tools

About the company
RTC-1 Employment Services is a licensed recruitment firm based in Dubai, UAE. Our team has been in the market since 2004 and we are supporting various industries with their staffing needs across the Middle East and Africa.

Marketing - Marketing/ Branding/ Advertising and Social Media Management

1. Brand Management: Develop and execute strategies to enhance brand visibility and recognition across various channels. Ensure consistent brand messaging across all marketing platforms and communications.
2. Advertising Campaigns: Plan, create, and manage advertising campaigns across digital platforms (Google Ads, Facebook, Instagram, etc.) and traditional media to achieve marketing goals.
3. Content Creation: Develop compelling content for online platforms, including social media posts, blogs, and marketing materials. Ensure content aligns with brand identity and engages target audiences.
4. Social Media Management: Manage and optimize social media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.), including content creation, scheduling, community engagement, and monitoring performance metrics.
5. Analytics and Reporting: Monitor and analyze campaign performance, website traffic, and social media engagement using tools like Google Analytics and social media insights. Generate reports to track ROI and adjust strategies as needed.
6. SEO and SEM Strategies: Implement and monitor SEO best practices to increase organic search visibility. Collaborate with the team on SEM campaigns to drive paid search traffic and conversions.
7. Market Research: Conduct market research to understand target audience preferences, industry trends, and competitive landscape. Use data to drive decisions on campaign targeting and brand positioning.
8. Collaborations and Partnerships: Work closely with external vendors, influencers, and partners to expand brand reach and create collaborative marketing campaigns.
9. Event Promotion: Assist in promoting events, product launches, or special promotions via digital channels and social media platforms.
10. Campaign Budget Management: Help allocate and track the budget for advertising campaigns and social media activities to ensure cost-effective marketing efforts.

Qualifications:

1. Experience: Minimum of 2-4 years of experience in marketing, advertising, or social media management (with hands-on experience in content creation and campaign management).

Skills & Expertise:

1. Strong knowledge of social media platforms and trends.
2. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
3. Experience with paid advertising campaigns (Google Ads, Facebook Ads, etc.).
4. Excellent writing, editing, and communication skills.
5. Knowledge of SEO/SEM strategies and tools (e.g., Google Analytics, SEMrush).
6. Strong analytical skills to measure and report on campaign effectiveness.
7. Creative thinker with a strategic approach to problem-solving.

Desirable Skills:

1. Experience with email marketing and marketing automation tools (e.g., Mailchimp, HubSpot).
2. Graphic design skills or familiarity with tools like Canva or Adobe Creative Suite.
3. Experience in video content creation or multimedia.

Personal Attributes:

1. Detail-oriented and organized with the ability to handle multiple projects simultaneously.
2. Self-starter with a passion for staying updated on the latest marketing trends and technologies.
3. Team player with a collaborative mindset.

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Careers for a Changing World of Islamic Banking. Social Media Marketing Specialist

Posted On 07 Nov, 2024

Type Permanent

Job Category Strategic Management - Corporate Communications & Customer Awareness

JOB PURPOSE

A Social Media Marketing Specialist is responsible for creating and executing social media strategies to increase brand awareness, drive customer engagement, and support the organization’s marketing goals. This role involves developing content, managing social media accounts, analyzing engagement metrics, and staying updated on social media trends to maximize reach and engagement.

KEY ACCOUNTABILITIES

• Develop campaigns aligned with goals like brand awareness and engagement.
• Prioritize platforms based on target audience.
• Create a content strategy with themes and seasonal posts.

Content Creation :

• Produce quality visuals, text, and videos.
• Manage a content calendar for consistent posting.
• Curate relevant content from external sources.

Community Engagement :

• Monitor and respond to followers to build community.
• Maintain brand voice across interactions.
• Coordinate with customer support for prompt responses.

Analytics and Reporting :

• Track performance using analytics tools.
• Provide monthly performance reports with insights.
• Adjust strategies based on data.

Paid Advertising :

• Plan and optimize paid social campaigns.
• Conduct A/B testing to refine campaigns.
• Use audience targeting to reach key demographics.

Research and Trends :

• Analyze competitors and industry trends.
• Implement new tactics aligned with audience interests.
• Conduct research on audience demographics and behaviors.
• Work across departments to align social content with broader goals.
• Manage influencer partnerships for brand credibility.

Technical Skills :

• Proficiency in social media management platforms and analytics tools (e.g., Google Analytics, Facebook Insights).
• Knowledge of social media advertising, including paid campaigns on platforms like Facebook Ads Manager.
• Professional design skills for creating visual content using software like Canva or Adobe Photoshop.

Key Soft Skills :

• Strong written and verbal communication skills to craft engaging copy and interact with followers (Arabic/English).
• Analytical skills to interpret data and adjust strategies based on insights.
• Creativity for developing unique and on-brand content ideas.
• Project management skills to organize content calendars and coordinate campaign schedules including yearly social media platform strategy.

Educational Requirements: Bachelor’s degree in Marketing, Communications, Digital Media, or related fields.

Experience: 1-3 years of social media experience, including strategy development and analytics.

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Social Media Marketing Executive responsibilities revolve around organizing and running marketing campaigns over social media platforms (such as WhatsApp, Facebook, Twitter, LinkedIn, Instagram, TikTok).

Key Requirements:

1. Creating content, including text posts, video, and images for use on social media
2. Promoting products, services, and content over social media, in a way that is consistent with an organization’s brand and social media strategy
3. Scheduling social media posts using different applications
4. Collaborating with videographers and multimedia designers to ensure that posts are engaging
5. Developing new social media strategies and campaigns
6. Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
7. Keeping track of data and analyzing the performance of social media campaigns
8. Collaborating with colleagues from across marketing departments to ensure branding is consistent
9. Meeting with clients and other stakeholders (such as social media influencers), which may involve pitching potential marketing campaigns
10. Optimizing content for publication across various social media sites
11. Monitoring users’ engagement with and feedback on every post
12. Knowing the social media laws of the country

Qualification:

1. Experience as a social media executive at a similar company
2. Expert knowledge of all leading social media sites, including their algorithms
3. In-depth understanding of the processes surrounding the creation and distribution of paid advertisements
4. Ability to create authoritative and persuasive texts
5. Flexible and engaging writing style
6. Willingness to work occasional excess time to accommodate various time zones
7. Able to handle pressure at work and meet deadlines
8. Should be a motivated self-starter and good team player
9. Able to multitask simultaneously
10. Excellent communication skills (written and oral communication)
11. Able to handle complex issues under the stipulated time frame

Key Skills:

1. Knowledge of and an interest in the methods organizations use to promote themselves through social media is a necessity
2. Strong communication and presentation skills
3. Photo and video-editing experience
4. Organizational skills
5. Analytical ability
6. An ability to multitask, to work on a number of projects at once
7. Problem-solving skills

Education:
Degree in marketing, communication studies, journalism, creative writing, or similar.

Experience:
2-3 Years

Job Type: Full Time

Job Location: UAE

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Our client, a well-established and fast-growing hospitality group, is seeking a creative and strategic Social Media & Marketing Manager to lead its digital marketing and brand communications. The ideal candidate will bring strong knowledge of café culture and customer engagement, coupled with the ability to craft compelling stories and campaigns across multiple platforms.

Key Responsibilities:

·    Develop and implement an integrated marketing strategy to increase brand awareness, customer engagement, and overall business performance.

·    Manage and grow the company’s social media presence across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) with consistent tone, design, and messaging.

·    Create, curate, and schedule high-quality visual and written content including photos, videos, stories, and campaigns.

·    Lead creative production efforts — including photo/video shoots, influencer collaborations, and digital partnerships.

·    Oversee the design and maintenance of the company website (WordPress/Wix) and ensure content is regularly updated.

·    Monitor campaign analytics, track KPIs, and generate performance reports to optimize content and strategy.

·    Coordinate with internal departments and external agencies to maintain brand consistency across all touchpoints.

·    Stay current on social media trends, hospitality marketing innovations, and competitor activities to drive continuous improvement.

RequirementsBachelor’s degree in Marketing, Communications, or a related field.Minimum 3 years of experience in social media and marketing, preferably within the food & beverage or hospitality industry.Strong leadership and project management skills with the ability to manage multiple campaigns simultaneously.Proficiency in social media tools and Adobe Creative Suite (Photoshop, Illustrator, Premiere, etc.).Excellent visual and written storytelling skills with a keen eye for design and detail.Experience in WordPress and/or Wix platforms is an advantage.Fluency in English is essential; Arabic language skills are a plus.Passion for café culture, creativity, and delivering an exceptional customer experience.

Work Location

·    Abu Dhabi

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Disclaimer: Black Pearl will never ask for money or any form of charge our candidates just to process or consider their application for any of our available vacancies. If you happen to receive such a request from any members of our staff or other individuals claiming to be part of Black Pearl, please do call our office at or drop us a message on our website -