2 974 Social Media Strategy jobs in the United Arab Emirates

We are seeking a highly creative and strategically minded individual to help shape and grow our social media presence. As a Social Media Strategy Manager, you will develop and implement social media strategies and engagement plans that support our destination-wide marketing goals.

The role requires a deep understanding of social media platforms, particularly Instagram, YouTube, and TikTok. You will be expected to identify emerging trends and create engaging, channel-native content. This includes independently directing or producing high-quality social assets from concept to execution.

• Manage our social media channels with day-to-day focus on content curation, publishing, and engagement.
• Lead the creation of the social media editorial calendar across platforms.
• Generate, edit, and publish content that builds meaningful connections and encourages community engagement.
• Develop data-driven strategies through audience insights, competitive analysis, and platform trends.
• Collaborate with internal departments and creative teams to source and produce compelling content.
• Track and measure social media performance and ROI to continually refine approach.

• A proactive and creative thinker with strong content creation skills.
• Solid working knowledge of platform tools, trends, and audience behaviors across Instagram, TikTok, YouTube, and Facebook.
• Confidence in taking ideas from concept through to production - independently when needed.
• Strong organizational and communication skills to coordinate with multiple stakeholders.
• A passion for storytelling and building authentic connections with audiences.

The Social Media and PR Manager will develop and execute a comprehensive social media strategy in line with company milestones, product launches, and market events.

• Manage content creation across multiple platforms (LinkedIn, Twitter, Instagram, YouTube) to drive engagement, awareness, and thought leadership.
• Craft press releases, media kits, and feature stories for local, regional, and international tech publications.
• Nurture relationships with key media outlets, particularly in the UAE and GCC.

• Develop and implement a strategic social media calendar.
• Oversee content creation across various platforms.
• Compose press releases, media kits, and feature stories.
• Maintain relationships with key media contacts.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• At least 5 years of experience in social media management, public relations, or digital marketing.
• Prior experience working in a fast-paced environment is highly desirable.

Part-Time Social Media Strategist Role

This is a highly skilled and experienced part-time Social Media Strategist role at our company.

About the Job

• Audit brand presence across social and paid media platforms to identify gaps in storytelling or engagement.
• Propose updated content direction: voice, hooks, content pillars, and platform trends.
• Collaborate with internal content teams to align messaging and create engaging campaigns.
• Contribute to campaign direction and creative briefing.

Key Responsibilities

• 3+ years of experience in social media strategy (not posting).
• Deep knowledge of the Dubai and US beauty/lifestyle markets.
• Past work with DTC brands in beauty, wellness, or fashion.
• Strong understanding of hooks, tone of voice, platform trends, and positioning.
• Able to submit real past work: brand guides, campaign plans, creative decks, etc.

Requirements and Qualifications

• Fully remote contract with optional in-person sessions.
• Flexible, part-time schedule.
• Chance to work with a fast-scaling DTC brand.
• No routine posting; this is about strategy, not scheduling.

Application Guidelines

• Please include a portfolio with past strategic brand work.
• One campaign you led (with results or visuals).
• Sample of platform strategy (Instagram, TikTok, etc.).
• Creative direction sample (brand voice, moodboard, etc.).
• One example of how your strategy helped a brand go from flat to standout.

Benefits and Perks

• Opportunity to work on various projects and campaigns.
• Chance to develop skills and expertise in social media strategy.
• Collaborative and dynamic work environment.

Seeking a seasoned professional to lead our social media presence for OSN+ and Anghami across key platforms. As Senior Social Media Manager, you will be responsible for developing and executing the social media strategy to support brand positioning, content launches, and business objectives.

• You will lead the content calendar planning across all platforms, aligned with content priorities and marketing campaigns.
• You will identify opportunities for platform-specific growth, community building, and brand differentiation.

• Develop and execute the social media strategy for OSN+ and Anghami.
• Collaborate with in-house creative teams and agencies to develop high-impact, locally relevant social content.
• Oversee day-to-day publishing and community management, ensuring timely and engaging interactions with followers.

• Partner with brand and content teams to integrate social into campaign planning and amplification strategies.
• Support paid social strategy and execution to maximize reach and ROI across platforms.

• Monitor, track, and report on social media performance and KPIs, providing actionable insights and optimizations.
• Stay on top of platform trends, algorithm updates, and best practices to inform content and engagement strategies.

• Education: Bachelor's degree in marketing, Communications, Media or a related field.
• Experience: 6-8 years of experience managing social media for a high-growth brand, preferably in entertainment, media, or digital platforms.
• Familiarity with publishing and analytics tools (e.g., Sprout Social, Meta Business Manager).

Mid-Senior level

Full-time

Marketing

Digital Entertainment, Broadcasting, Digital Marketing

Strategic Social Media Role

We are a rapidly expanding premium beauty brand with international ambitions, seeking a part-time Social Media Strategist to foster deeper audience connections and long-term visibility.

This is a remote strategy-only role, where you will position a brand, identify winning trends, and build recognition through smart strategic planning.

• Audit our existing brand presence across social media platforms and paid advertising channels.
• Propose updated content direction: tone of voice, hooks, content pillars, and platform trends.
• Identify strategic gaps in storytelling or engagement and provide actionable solutions.
• Collaborate with internal content and ad teams to align messaging.
• Share competitor and market insights (Dubai & US focused).
• Contribute to campaign direction and creative briefing (not day-to-day content creation).

Requirements include 3+ years of experience in social media strategy, deep knowledge of the Dubai and US beauty/lifestyle markets, past work with Direct-to-Consumer (DTC) brands in beauty, wellness, or fashion, and a strong understanding of hooks, tone of voice, platform trends, and positioning.

• Develop and execute the social media strategy across key platforms
• Manage social media content calendars, ensuring timely and relevant posts
• Monitor and respond to comments and messages in a timely and engaging manner
• Analyze performance metrics to inform future content decisions

• 2–3 years of experience in social media management or digital content creation
• Deep understanding of social media platforms, features, and algorithms
• Proven ability to analyze performance metrics and adjust content strategies accordingly
• Excellent communication and interpersonal skills

Job Description:

We are seeking a creative and dynamic Graphic Designer with social media expertise to join our team at Floss and Gloss Skin and Dental Clinic. The ideal candidate will be responsible for designing visually appealing graphics, managing social media platforms, and creating engaging content that reflects our brand and services.

Key Responsibilities:

• Design and create attractive graphics, banners, flyers, and promotional materials for digital and print media.
• Develop and execute creative concepts aligned with the clinic's brand identity.
• Manage and update social media platforms (Instagram, Facebook, TikTok, etc.) with regular posts, stories, and campaigns.
• Create engaging content including images, videos, and animations to attract and retain followers.
• Monitor social media trends and incorporate innovative ideas into our campaigns.
• Collaborate with the marketing team to plan and implement strategies for brand awareness and patient engagement.
• Track and analyze social media performance metrics and adjust strategies accordingly.

Requirements:

• Proven experience as a Graphic Designer, preferably in healthcare or beauty industry.
• Strong portfolio demonstrating design skills and social media content creation.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Knowledge of social media platforms, algorithms, and analytics tools.
• Excellent communication, creativity, and time management skills.
• Ability to work independently and as part of a team.
• Available to work in Dubai and adapt to the UAE market.

Preferred Qualifications:

• Experience with video editing and animation.
• Knowledge of medical and skincare/dental industry trends.
• Arabic language skills are a plus.

What We Offer:

• Creative and collaborative working environment.
• Opportunity to grow within a reputable clinic.
• Competitive salary and benefits.

Job Type: Full-time

Pay: AED3, AED6,000.00 per month

Application Question(s):

• Do you have prior experience working as a graphic designer in the healthcare, skincare, or dental industry?
• Can you provide a portfolio or samples of your previous design work and social media content?
• Are you proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)?
• Do you have experience creating video content or animations?

Marketing Executive — Zalinos Real Estate LLC (Dubai) — Russian speaker required

Location: Business Bay

Zalinos Real Estate is hiring a hands-on Marketing Executive to own our social presence, support performance campaigns and help tell the story of our projects across Dubai.

What you'll do

Social Media Management & Growth

• Manage day-to-day posting, scheduling, and engagement across all platforms (Instagram, TikTok, LinkedIn, YouTube, etc.)
• Develop and execute strategies to grow followers, engagement, and community interactions
• Monitor analytics and prepare performance reports
• Create paid campaigns (Meta / Google / TikTok ) and track performance (CTR, CPL, ROAS).

Content Creation & Storytelling

• Write engaging content including blogs, social media captions
• Assist in scriptwriting and content planning for video shoots and podcasts

Community Management

• Engage with audiences across platforms, respond to inquiries, and nurture online communities
• Encourage user-generated content and leverage it for brand storytelling

Video & Creative Collaboration

• Create and shoot short-form videos, captions, basic edits and on-camera content when needed.
• Contribute to brainstorming creative video concepts for TikTok and other platforms
• Ensure all content aligns with Zalinos brand values and marketing strategy
• Support local events, pop-ups and on-ground activations when required.

Must-haves

• Minimum 1 year experience in Dubai real estate marketing.
• Fluent Russian (spoken & written).
• Strong social media skills — content creation, basic video editing (CapCut, Premiere Rush, iMovie, etc.).
• Familiar with Meta Ads / Google Ads basics and GA4 / conversion tracking.
• Proactive, organized and comfortable working in a fast-paced environment.

Nice-to-have

• Experience with WhatsApp Business marketing, Webflow/Wix/WordPress, or marketing automation tools.
• Background working on property or luxury/retail brands.

Why Zalinos

• Real responsibility from day one — own projects end-to-end.
• Small, supportive team with fast growth opportunities.
• Exposure to both performance and brand marketing in real estate.

Visa and Medical insurance as per UAE applicable laws.

• Working hours from 9:00AM to 6:00PM from Monday to Friday