What Jobs are available for Social Media Trends in the United Arab Emirates?

1. Brand Management: Develop and execute strategies to enhance brand visibility and recognition across various channels. Ensure consistent brand messaging across all marketing platforms and communications.
2. Advertising Campaigns: Plan, create, and manage advertising campaigns across digital platforms (Google Ads, Facebook, Instagram, etc.) and traditional media to achieve marketing goals.
3. Content Creation: Develop compelling content for online platforms, including social media posts, blogs, and marketing materials. Ensure content aligns with brand identity and engages target audiences.
4. Social Media Management: Manage and optimize social media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.), including content creation, scheduling, community engagement, and monitoring performance metrics.
5. Analytics and Reporting: Monitor and analyze campaign performance, website traffic, and social media engagement using tools like Google Analytics and social media insights. Generate reports to track ROI and adjust strategies as needed.
6. SEO and SEM Strategies: Implement and monitor SEO best practices to increase organic search visibility. Collaborate with the team on SEM campaigns to drive paid search traffic and conversions.
7. Market Research: Conduct market research to understand target audience preferences, industry trends, and competitive landscape. Use data to drive decisions on campaign targeting and brand positioning.
8. Collaborations and Partnerships: Work closely with external vendors, influencers, and partners to expand brand reach and create collaborative marketing campaigns.
9. Event Promotion: Assist in promoting events, product launches, or special promotions via digital channels and social media platforms.
10. Campaign Budget Management: Help allocate and track the budget for advertising campaigns and social media activities to ensure cost-effective marketing efforts.

1. Experience: Minimum of 2-4 years of experience in marketing, advertising, or social media management (with hands-on experience in content creation and campaign management).

1. Strong knowledge of social media platforms and trends.
2. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
3. Experience with paid advertising campaigns (Google Ads, Facebook Ads, etc.).
4. Excellent writing, editing, and communication skills.
5. Knowledge of SEO/SEM strategies and tools (e.g., Google Analytics, SEMrush).
6. Strong analytical skills to measure and report on campaign effectiveness.
7. Creative thinker with a strategic approach to problem-solving.

1. Experience with email marketing and marketing automation tools (e.g., Mailchimp, HubSpot).
2. Graphic design skills or familiarity with tools like Canva or Adobe Creative Suite.
3. Experience in video content creation or multimedia.

1. Detail-oriented and organized with the ability to handle multiple projects simultaneously.
2. Self-starter with a passion for staying updated on the latest marketing trends and technologies.
3. Team player with a collaborative mindset.

Posted On 07 Nov, 2024

Type Permanent

Job Category Strategic Management - Corporate Communications & Customer Awareness

JOB PURPOSE

A Social Media Marketing Specialist is responsible for creating and executing social media strategies to increase brand awareness, drive customer engagement, and support the organization’s marketing goals. This role involves developing content, managing social media accounts, analyzing engagement metrics, and staying updated on social media trends to maximize reach and engagement.

KEY ACCOUNTABILITIES

• Develop campaigns aligned with goals like brand awareness and engagement.
• Prioritize platforms based on target audience.
• Create a content strategy with themes and seasonal posts.

Content Creation :

• Produce quality visuals, text, and videos.
• Manage a content calendar for consistent posting.
• Curate relevant content from external sources.

Community Engagement :

• Monitor and respond to followers to build community.
• Maintain brand voice across interactions.
• Coordinate with customer support for prompt responses.

Analytics and Reporting :

• Track performance using analytics tools.
• Provide monthly performance reports with insights.
• Adjust strategies based on data.

Paid Advertising :

• Plan and optimize paid social campaigns.
• Conduct A/B testing to refine campaigns.
• Use audience targeting to reach key demographics.

Research and Trends :

• Analyze competitors and industry trends.
• Implement new tactics aligned with audience interests.
• Conduct research on audience demographics and behaviors.
• Work across departments to align social content with broader goals.
• Manage influencer partnerships for brand credibility.

Technical Skills :

• Proficiency in social media management platforms and analytics tools (e.g., Google Analytics, Facebook Insights).
• Knowledge of social media advertising, including paid campaigns on platforms like Facebook Ads Manager.
• Professional design skills for creating visual content using software like Canva or Adobe Photoshop.

Key Soft Skills :

• Strong written and verbal communication skills to craft engaging copy and interact with followers (Arabic/English).
• Analytical skills to interpret data and adjust strategies based on insights.
• Creativity for developing unique and on-brand content ideas.
• Project management skills to organize content calendars and coordinate campaign schedules including yearly social media platform strategy.

Educational Requirements: Bachelor’s degree in Marketing, Communications, Digital Media, or related fields.

Experience: 1-3 years of social media experience, including strategy development and analytics.

Social Media Marketing Executive responsibilities revolve around organizing and running marketing campaigns over social media platforms (such as WhatsApp, Facebook, Twitter, LinkedIn, Instagram, TikTok).

Key Requirements:

1. Creating content, including text posts, video, and images for use on social media
2. Promoting products, services, and content over social media, in a way that is consistent with an organization’s brand and social media strategy
3. Scheduling social media posts using different applications
4. Collaborating with videographers and multimedia designers to ensure that posts are engaging
5. Developing new social media strategies and campaigns
6. Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
7. Keeping track of data and analyzing the performance of social media campaigns
8. Collaborating with colleagues from across marketing departments to ensure branding is consistent
9. Meeting with clients and other stakeholders (such as social media influencers), which may involve pitching potential marketing campaigns
10. Optimizing content for publication across various social media sites
11. Monitoring users’ engagement with and feedback on every post
12. Knowing the social media laws of the country

Qualification:

1. Experience as a social media executive at a similar company
2. Expert knowledge of all leading social media sites, including their algorithms
3. In-depth understanding of the processes surrounding the creation and distribution of paid advertisements
4. Ability to create authoritative and persuasive texts
5. Flexible and engaging writing style
6. Willingness to work occasional excess time to accommodate various time zones
7. Able to handle pressure at work and meet deadlines
8. Should be a motivated self-starter and good team player
9. Able to multitask simultaneously
10. Excellent communication skills (written and oral communication)
11. Able to handle complex issues under the stipulated time frame

Key Skills:

1. Knowledge of and an interest in the methods organizations use to promote themselves through social media is a necessity
2. Strong communication and presentation skills
3. Photo and video-editing experience
4. Organizational skills
5. Analytical ability
6. An ability to multitask, to work on a number of projects at once
7. Problem-solving skills

Education:
Degree in marketing, communication studies, journalism, creative writing, or similar.

Experience:
2-3 Years

Job Type: Full Time

Job Location: UAE

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Our client, a well-established and fast-growing hospitality group, is seeking a creative and strategic Social Media & Marketing Manager to lead its digital marketing and brand communications. The ideal candidate will bring strong knowledge of café culture and customer engagement, coupled with the ability to craft compelling stories and campaigns across multiple platforms.

Key Responsibilities:

·    Develop and implement an integrated marketing strategy to increase brand awareness, customer engagement, and overall business performance.

·    Manage and grow the company’s social media presence across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) with consistent tone, design, and messaging.

·    Create, curate, and schedule high-quality visual and written content including photos, videos, stories, and campaigns.

·    Lead creative production efforts — including photo/video shoots, influencer collaborations, and digital partnerships.

·    Oversee the design and maintenance of the company website (WordPress/Wix) and ensure content is regularly updated.

·    Monitor campaign analytics, track KPIs, and generate performance reports to optimize content and strategy.

·    Coordinate with internal departments and external agencies to maintain brand consistency across all touchpoints.

·    Stay current on social media trends, hospitality marketing innovations, and competitor activities to drive continuous improvement.

Work Location

·    Abu Dhabi

To view other vacancies we have, please check our website ( follow us on our social media accounts - LinkedIn   /  Instagram

Follow the Black Pearl channel on WhatsApp.

Disclaimer: Black Pearl will never ask for money or any form of charge our candidates just to process or consider their application for any of our available vacancies. If you happen to receive such a request from any members of our staff or other individuals claiming to be part of Black Pearl, please do call our office at or drop us a message on our website - 

Posted 2 days ago

Full time

Dubai, AE

Junior

Salary Range: AED 3,000 - AED 3,600

Summary

Develop and maintain PHP applications, ensure code quality, optimize existing code, collaborate with teams, document processes, and debug. Full-time, AED 3,000/month, Bachelor's and 2 years' experience preferred.

Description

1. Develop, record and maintain cutting edge web-based PHP applications and CMS systems and Laravel System
2. Prepare and maintain all applications utilizing standard development tools
3. Utilize backend data services and contribute to increase existing data services API
4. Refactor, optimize and improve the existing codebase for maintenance and scale
5. Use test driven development and acceptance tests to ensure feature quality
6. Interface with internal teams to gather requirements and develop best solution
7. Document the development process, architecture, and standard components
8. Build and maintain core PHP based applications
9. Design and develop relational database systems and their web interfaces
10. Debug errors efficiently

Job Type: Full-time
Pay: From AED 3,000 per month
Education: Bachelor's (Preferred)
Experience: UAE: 2 years (Preferred)

Posted 2 days ago

Full time

Dubai, AE

Junior, Mid-level, Senior

Salary Range: AED 3,000 - AED 3,600

Summary

Develop and maintain PHP apps, ensure code quality, interface with teams, and document processes. Full-time, AED 3,000/month, bachelor's preferred, 2 years UAE experience.

1. Develop, record and maintain cutting edge web-based PHP applications and CMS systems and Laravel System.
2. Prepare and maintain all applications utilizing standard development tools.
3. Utilize backend data services and contribute to increase existing data services API.
4. Refactor, optimize and improve the existing codebase for maintenance and scale.
5. Use test driven development and acceptance tests to ensure feature quality.
6. Interface with internal teams to gather requirements and develop best solutions.
7. Document the development process , architecture, and standard components.
8. Build and maintain core PHP based applications.
9. Design and develop relational database systems and their web interfaces.
10. Debug errors efficiently.

Full-time

From AED 3,000 per month

Bachelor's (Preferred)

UAE: 2 years (Preferred)

Posted 2 days ago
Full time
Dubai, AE
Junior
Salary Range: To be discussed

Full Job Description
Summary
Develop and maintain PHP apps, ensure code validity, optimize codebase, and interface with teams. Requires Bachelor’s degree and 2 years UAE experience. Full-time, AED3,000/month.

Description
Develop, record and maintain cutting edge web-based PHP applications, CMS systems, and Laravel System.
Prepare and maintain all applications utilizing standard development tools.
Utilize backend data services and contribute to increase existing data services API.
Refactor, optimize, and improve the existing codebase for maintenance and scale.
Use test-driven development and acceptance tests to ensure feature quality.
Interface with internal teams to gather requirements and develop the best solution.
Document the development process, architecture, and standard components.
Build and maintain core PHP based applications.
Design and develop relational database systems and their web interfaces.

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Have the skills to create their own websites, transforming into a coding champion in the making! They'll gain confidence, creativity, and a strong foundation for future tech endeavors.

Posted 2 days ago

Full time

Dubai, AE

Salary Range: AED 3,000 - AED 3,600

Develop and maintain PHP applications, ensure code quality, optimize and document processes. Full-time, AED3,000/month. Bachelor's and 2 years UAE experience preferred.

1. Develop, record and maintain cutting edge web-based PHP applications and CMS systems and Laravel System.
2. Prepare and maintain all applications utilizing standard development tools.
3. Utilize backend data services and contribute to increase existing data services API.
4. Refactor, optimize and improve the existing codebase for maintenance and scale.
5. Use test driven development and acceptance tests to ensure feature quality.
6. Interface with internal teams to gather requirements and develop best solution.
7. Document the development process, architecture, and standard components.
8. Build and maintain core PHP based applications.
9. Design and develop relational database systems and their web interfaces.

Posted 2 days ago

Full time

Dubai, AE

Junior

Salary Range: To be discussed

Full Job Description

Summary

Develop and maintain PHP apps, ensure code validity, optimize codebase, and interface with teams. Requires Bachelor’s degree and 2 years UAE experience. Full-time, AED3,000/month.

Description

1. Develop, record and maintain cutting edge web-based PHP applications, CMS systems, and Laravel System.
2. Prepare and maintain all applications utilizing standard development tools.
3. Utilize backend data services and contribute to increase existing data services API.
4. Refactor, optimize, and improve the existing codebase for maintenance and scale.
5. Use test-driven development and acceptance tests to ensure feature quality.
6. Interface with internal teams to gather requirements and develop the best solution.
7. Document the development process, architecture, and standard components.
8. Build and maintain core PHP based applications.
9. Design and develop relational database systems and their web interfaces.