679 Social Strategy jobs in the United Arab Emirates

The Social Media and PR Manager will develop and execute a comprehensive social media strategy in line with company milestones, product launches, and market events.

• Manage content creation across multiple platforms (LinkedIn, Twitter, Instagram, YouTube) to drive engagement, awareness, and thought leadership.
• Craft press releases, media kits, and feature stories for local, regional, and international tech publications.
• Nurture relationships with key media outlets, particularly in the UAE and GCC.

• Develop and implement a strategic social media calendar.
• Oversee content creation across various platforms.
• Compose press releases, media kits, and feature stories.
• Maintain relationships with key media contacts.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• At least 5 years of experience in social media management, public relations, or digital marketing.
• Prior experience working in a fast-paced environment is highly desirable.

We are seeking a highly creative and strategically minded individual to help shape and grow our social media presence. As a Social Media Strategy Manager, you will develop and implement social media strategies and engagement plans that support our destination-wide marketing goals.

The role requires a deep understanding of social media platforms, particularly Instagram, YouTube, and TikTok. You will be expected to identify emerging trends and create engaging, channel-native content. This includes independently directing or producing high-quality social assets from concept to execution.

• Manage our social media channels with day-to-day focus on content curation, publishing, and engagement.
• Lead the creation of the social media editorial calendar across platforms.
• Generate, edit, and publish content that builds meaningful connections and encourages community engagement.
• Develop data-driven strategies through audience insights, competitive analysis, and platform trends.
• Collaborate with internal departments and creative teams to source and produce compelling content.
• Track and measure social media performance and ROI to continually refine approach.

• A proactive and creative thinker with strong content creation skills.
• Solid working knowledge of platform tools, trends, and audience behaviors across Instagram, TikTok, YouTube, and Facebook.
• Confidence in taking ideas from concept through to production - independently when needed.
• Strong organizational and communication skills to coordinate with multiple stakeholders.
• A passion for storytelling and building authentic connections with audiences.

Join to apply for the Social Strategy Director role at VML

Join to apply for the Social Strategy Director role at VML

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Summary Of The Role

Social media is not just a touchpoint for advertising, it's a two-way street to engage and build brand love with our consumers on their favorite channels. Ambition is to deliver best in class social media capabilities for the client.

The Social Strategy Director is responsible for driving the social agenda across client brands within the EME region, ensuring alignment with global social strategies and delivering social-first content that elevates brand visibility and engagement.

The role will be the main point of contact for the Client Social Lead and wider team, managing incoming social briefs and coordinating with internal departments including Creative, Integration, Media, and Production. The Director will oversee the development and execution of a connected social strategy across paid, organic, and influencer channels, ensuring alignment with brand goals and local nuances.

Key Responsibilities

Social Brief Management & Collaboration

• Act as the primary point of contact for the Client Social Lead, Cluster Leads and broader Social team.
• Manage incoming social briefs and work closely with internal departments (Creative, Integration, Media, Production) to ensure consistent social integration within charters.
• Facilitate communication and collaboration across departments to drive excellence in social content delivery.
• Stakeholder management is crucial for the success of this role
  
  

• Drive social consistency and creative excellence across all social touchpoints, ensuring all content aligns with overarching brand strategies.
• Oversee and implement holistic social strategies that integrate paid, organic, and influencer channels.
• Ensure local market nuances are considered and integrated into evergreen social strategies for enhanced regional relevance.
  
  

• Ensure deliverables align with a "social-at-the-core" strategy.
• Maintain brand consistency by overseeing day-to-day charter management, execution, and governance of social strategies.
  
  

• Create and deliver comprehensive social-first strategies for brands, working closely with subject matter experts (SMEs) to deliver on social transformation objectives.
• Provide paid, influencer, and social recommendations, backed by insights, to drive business objectives.
  
  

• Partner with the Integration Team and cluster directors to ensure the successful delivery of toolkits.
• Oversee the global and other charters, ensuring they fit within the full-year social calendar, especially for legendary brands.
  
  

• Lead the Social Planning Taskforce to integrate social, influencer, and paid strategies.
• Ensure alignment between various disciplines (creative, influencer, media) for seamless execution.
  
  

• Lead efforts to grow social performance within the category.
• Be responsible for financial planning, budget oversight, and documentation related to social campaigns.
• Work closely with finance teams to monitor, track, and report on social budget spend and ROI.
  
  

• Strategic Vision: Ability to drive long-term social strategies while managing day-to-day operations.
• Cross-functional Collaboration and Stakeholder Management: Experience working with multiple departments and leading cross-functional teams to ensure alignment and seamless project execution.
• Creative Excellence: Proven track record in delivering creative, engaging, and innovative social content.
• Paid, Organic & Influencer Expertise: Deep understanding of social ecosystems across paid, organic, and influencer channels, and how they intersect with brand strategy.
• Social-first Mindset: Ability to shape and influence a "social-at-the-core" approach in all campaigns and deliverables.
• Project Management: Strong organizational and project management skills to oversee multiple campaigns and ensure timely delivery.
• Analytical Insights: Ability to translate data and insights into actionable recommendations for ongoing optimization.
• Financial Acumen: Experience with budget planning, financial management, and ensuring campaigns deliver ROI.
  
  

• FMCG Social Experience
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 12+ years of experience in social media management or a similar role, preferably within a large, multi-market organization.
• Experience working in the EME market or other culturally diverse environments.
• Proven track record in managing large-scale social campaigns and cross-functional teams across multiple markets
  
  

• Seniority level Not Applicable

• Employment type Full-time

• Industries Software Development

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• Act as the primary point of contact for the Client Social Lead, Cluster Leads and broader Social team.
• Manage incoming social briefs and work closely with internal departments (Creative, Integration, Media, Production) to ensure consistent social integration within charters.
• Facilitate communication and collaboration across departments to drive excellence in social content delivery.
• Stakeholder management is crucial for the success of this role

• Drive social consistency and creative excellence across all social touchpoints, ensuring all content aligns with overarching brand strategies.
• Oversee and implement holistic social strategies that integrate paid, organic, and influencer channels.
• Ensure local market nuances are considered and integrated into evergreen social strategies for enhanced regional relevance.

• Ensure deliverables align with a "social-at-the-core" strategy.
• Maintain brand consistency by overseeing day-to-day charter management, execution, and governance of social strategies.

• Create and deliver comprehensive social-first strategies for brands, working closely with subject matter experts (SMEs) to deliver on social transformation objectives.
• Provide paid, influencer, and social recommendations, backed by insights, to drive business objectives.

• Partner with the Integration Team and cluster directors to ensure the successful delivery of toolkits.
• Oversee the global and other charters, ensuring they fit within the full-year social calendar, especially for legendary brands.

• Lead the Social Planning Taskforce to integrate social, influencer, and paid strategies.
• Ensure alignment between various disciplines (creative, influencer, media) for seamless execution.

• Lead efforts to grow social performance within the category.
• Be responsible for financial planning, budget oversight, and documentation related to social campaigns.
• Work closely with finance teams to monitor, track, and report on social budget spend and ROI.

• Strategic Vision: Ability to drive long-term social strategies while managing day-to-day operations.
• Cross-functional Collaboration and Stakeholder Management: Experience working with multiple departments and leading cross-functional teams to ensure alignment and seamless project execution.
• Creative Excellence: Proven track record in delivering creative, engaging, and innovative social content.
• Paid, Organic & Influencer Expertise: Deep understanding of social ecosystems across paid, organic, and influencer channels, and how they intersect with brand strategy.
• Social-first Mindset: Ability to shape and influence a "social-at-the-core" approach in all campaigns and deliverables.
• Project Management: Strong organizational and project management skills to oversee multiple campaigns and ensure timely delivery.
• Analytical Insights: Ability to translate data and insights into actionable recommendations for ongoing optimization.
• Financial Acumen: Experience with budget planning, financial management, and ensuring campaigns deliver ROI.

• FMCG Social Experience
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 12+ years of experience in social media management or a similar role, preferably within a large, multi-market organization.
• Experience working in the EME market or other culturally diverse environments.
• Proven track record in managing large-scale social campaigns and cross-functional teams across multiple markets

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

SUMMARY OF THE ROLE

Social media is not just a touchpoint for advertising, it's a two-way street to engage and build brand love with our consumers on their favorite channels. Ambition is to deliver best in class social media capabilities for the client.

TheSocial Strategy Director is responsible for driving the social agenda across client brands within the EME region, ensuring alignment with global social strategies and delivering social-first content that elevates brand visibility and engagement.

The role will be the main point of contact for the Client Social Lead and wider team, managing incoming social briefs and coordinating with internal departments including Creative, Integration, Media, and Production. The Director will oversee the development and execution of a connected social strategy across paid, organic, and influencer channels, ensuring alignment with brand goals and local nuances.

KEY RESPONSIBILITIES:

• Act as the primary point of contact for the Client Social Lead, Cluster Leads and broader Social team.
• Manage incoming social briefs and work closely with internal departments (Creative, Integration, Media, Production) to ensure consistent social integration within charters.
• Facilitate communication and collaboration across departments to drive excellence in social content delivery.
• Stakeholder management is crucial for the success of this role

Strategic Oversight & Social Integration

• Drive social consistency and creative excellence across all social touchpoints, ensuring all content aligns with overarching brand strategies.
• Oversee and implement holistic social strategies that integrate paid, organic, and influencer channels.
• Ensure local market nuances are considered and integrated into evergreen social strategies for enhanced regional relevance.

Social-at-the-Core Strategy

• Ensure deliverables align with a "social-at-the-core" strategy.
• Maintain brand consistency by overseeing day-to-day charter management, execution, and governance of social strategies.

Strategic Planning & Social Transformation

• Create and deliver comprehensive social-first strategies for brands, working closely with subject matter experts (SMEs) to deliver on social transformation objectives.
• Provide paid, influencer, and social recommendations, backed by insights, to drive business objectives.

Collaboration with Integration Teams

• Partner with the Integration Team and cluster directors to ensure the successful delivery of toolkits.
• Oversee the global and other charters, ensuring they fit within the full-year social calendar, especially for legendary brands.

Social Planning & Cross-Functional Integration

• Lead the Social Planning Taskforce to integrate social, influencer, and paid strategies.
• Ensure alignment between various disciplines (creative, influencer, media) for seamless execution.

Performance Growth & Financial Oversight

• Lead efforts to grow social performance within the category.
• Be responsible for financial planning, budget oversight, and documentation related to social campaigns.
• Work closely with finance teams to monitor, track, and report on social budget spend and ROI.

KEY SKILLS & CAPABILITIES:

• Strategic Vision: Ability to drive long-term social strategies while managing day-to-day operations.
• Cross-functional Collaboration and Stakeholder Management: Experience working with multiple departments and leading cross-functional teams to ensure alignment and seamless project execution.
• Creative Excellence: Proven track record in delivering creative, engaging, and innovative social content.
• Paid, Organic & Influencer Expertise: Deep understanding of social ecosystems across paid, organic, and influencer channels, and how they intersect with brand strategy.
• Social-first Mindset: Ability to shape and influence a "social-at-the-core" approach in all campaigns and deliverables.
• Project Management: Strong organizational and project management skills to oversee multiple campaigns and ensure timely delivery.
• Analytical Insights: Ability to translate data and insights into actionable recommendations for ongoing optimization.
• Financial Acumen: Experience with budget planning, financial management, and ensuring campaigns deliver ROI.

EXPERIENCE REQUIRED:

• FMCG Social Experience
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 12+ years of experience in social media management or a similar role, preferably within a large, multi-market organization.
• Experience working in the EME market or other culturally diverse environments.
• Proven track record in managing large-scale social campaigns and cross-functional teams across multiple markets

Not sure if you have what it takes? We encourage you to apply if you think you'd be a great candidate for this position—even if you may not have all the desired qualifications

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy . California residents should read ourCalifornia Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

1. Brand Management: Develop and execute strategies to enhance brand visibility and recognition across various channels. Ensure consistent brand messaging across all marketing platforms and communications.
2. Advertising Campaigns: Plan, create, and manage advertising campaigns across digital platforms (Google Ads, Facebook, Instagram, etc.) and traditional media to achieve marketing goals.
3. Content Creation: Develop compelling content for online platforms, including social media posts, blogs, and marketing materials. Ensure content aligns with brand identity and engages target audiences.
4. Social Media Management: Manage and optimize social media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.), including content creation, scheduling, community engagement, and monitoring performance metrics.
5. Analytics and Reporting: Monitor and analyze campaign performance, website traffic, and social media engagement using tools like Google Analytics and social media insights. Generate reports to track ROI and adjust strategies as needed.
6. SEO and SEM Strategies: Implement and monitor SEO best practices to increase organic search visibility. Collaborate with the team on SEM campaigns to drive paid search traffic and conversions.
7. Market Research: Conduct market research to understand target audience preferences, industry trends, and competitive landscape. Use data to drive decisions on campaign targeting and brand positioning.
8. Collaborations and Partnerships: Work closely with external vendors, influencers, and partners to expand brand reach and create collaborative marketing campaigns.
9. Event Promotion: Assist in promoting events, product launches, or special promotions via digital channels and social media platforms.
10. Campaign Budget Management: Help allocate and track the budget for advertising campaigns and social media activities to ensure cost-effective marketing efforts.

1. Experience: Minimum of 2-4 years of experience in marketing, advertising, or social media management (with hands-on experience in content creation and campaign management).

1. Strong knowledge of social media platforms and trends.
2. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
3. Experience with paid advertising campaigns (Google Ads, Facebook Ads, etc.).
4. Excellent writing, editing, and communication skills.
5. Knowledge of SEO/SEM strategies and tools (e.g., Google Analytics, SEMrush).
6. Strong analytical skills to measure and report on campaign effectiveness.
7. Creative thinker with a strategic approach to problem-solving.

1. Experience with email marketing and marketing automation tools (e.g., Mailchimp, HubSpot).
2. Graphic design skills or familiarity with tools like Canva or Adobe Creative Suite.
3. Experience in video content creation or multimedia.

1. Detail-oriented and organized with the ability to handle multiple projects simultaneously.
2. Self-starter with a passion for staying updated on the latest marketing trends and technologies.
3. Team player with a collaborative mindset.

Job overview

Duties & Responsibilities

• Strategy & Planning
• Develop and own a comprehensive social media strategy for @pastamamma.official and @memoriescoffeeco (defining core content themes, establishing a consistent posting schedule and setting measurable growth objectives)
• Produce monthly content calendars aligned with marketing campaigns and seasonal promotions.
• Content Creation & Production
• Shoot, edit and publish Reels, Stories, static posts and other on-brand content.
• Coordinate all aspects of photo/video shoots—working with chefs, restaurant managers and the Social Media Executive on creative direction and talent coordination.
• Community Management
• Engage daily with followers: respond to comments, DMs and mentions promptly and on-brand.
• Monitor sentiment, highlight user-generated content and flag emerging trends or issues.
• Influencer & Partner Relations (with PR Agency)
• In partnership with our PR agency, identify, vet and reach out to local influencers and content creators.
• Collaborate with the PR agency to negotiate partnerships, manage deliverables and track performance metrics.
• Cross-Functional Collaboration
• You'll work closely with:
• Marketing Team – aligning social campaigns with wider promotions and PR activities
• Creative & Design – on asset development, post-production and visual consistency
• Operations – syncing on menus, new openings and in-store activations
• External Vendors – including influencers, photographers and video producers

Requirements & Qualifications

• 3+ years' hands-on experience in social media and content creation for hospitality, F&B or lifestyle brands (agency or in-house)
• Deep understanding of Instagram and TikTok ecosystems: algorithmic best practices, trends and ad formats
• Excellent copywriting skills and a keen eye for visual storytelling
• Basic proficiency with editing tools (Canva, CapCut)
• Familiarity with AI-driven content tools (Midjourney, ChatGPT, etc.) and how to integrate neural-network outputs into social workflows
• A proactive, data-driven mindset: comfortable analyzing engagement metrics and iterating on content
• Fluency in English; Russian is a plus.

What We Offer

-Official full-time employment with competitive salary

-Comprehensive medical insurance

-Employee discounts across all L'ETO Group concepts

-Dynamic, collaborative culture with clear paths for growth

-Exposure to a leading regional brand—and the opportunity to shape its social voice every day

Apply for this job now:

Social Media &
Content Manager, Dubai, UAE

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Are you passionate about the dynamic world of social media and its potential to drive business growth? We're looking for a talented and enthusiastic Social Media Specialist to join our team. In this role, you will be responsible for staying up to date with current and emerging social media trends across various platforms to enhance our company's online presence. If you thrive on utilizing analytics tools, providing data-driven insights, building online communities, and creating engaging paid advertising campaigns, this might be the perfect opportunity for you. Join us in the exciting realm of social media and help us elevate our brand to new heights.

1. Influencer Identification: Research, identify, and assess potential influencers who align with our brand and target audience. Maintain a database of influencers across various platforms.
2. Outreach and Engagement: Develop and execute outreach strategies to establish connections with influencers. Create and maintain relationships through effective communication and collaboration.
3. Campaign Management: Plan, execute, and monitor influencer marketing campaigns that align with our brand's objectives. Coordinate product collaborations and content creation with influencers.
4. Content Strategy: Work closely with influencers to develop content that resonates with our brand messaging. Ensure that content adheres to brand guidelines and quality standards.
5. Performance Tracking: Monitor and measure the effectiveness of influencer campaigns using relevant metrics. Provide regular reports on campaign performance and ROI.
6. Compliance and Contracts: Ensure influencers comply with disclosure and regulatory guidelines. Manage contracts, negotiations, and compensation agreements.
7. Industry Awareness: Stay up-to-date with industry trends, best practices, and emerging influencer platforms. Provide recommendations for optimizing influencer strategies.

1. Passionate about staying up to date with current and emerging social media trends on various platforms to enhance the company's online presence.
2. Utilize analytics tools to track and measure the performance of social media campaigns and content.
3. Provide regular reports on key performance indicators (KPIs) and insights, making data-driven recommendations for improvement.
4. Build and nurture the company's online community, including influencers, advocates, and followers.
5. Foster positive relationships with followers, responding to comments, and initiating conversations to maintain a strong online presence.
6. Collaborate with cross-functional teams to ensure alignment of social media initiatives with overall marketing and business strategies.
7. Create and manage paid social media advertising campaigns to boost brand visibility and engagement.
8. Proficiency in Arabic is a plus but not compulsory.

If you're ready to take the next step in your social media career and make a significant impact on our company's digital footprint, we encourage you to apply. Your dedication to social media excellence will play a crucial role in achieving our marketing and business goals. Join our team and help us create a powerful online presence that sets us apart and engages our audience like never before. We look forward to welcoming a talented Social Media Specialist to our team to lead us into a successful and dynamic digital future.