768 Web Analytics jobs in the United Arab Emirates

Join to apply for the Associate, Marketing Analytics role at Property Finder

Join to apply for the Associate, Marketing Analytics role at Property Finder

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.
Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.
Overview:
Within the Strategy & Analytics team, Property Finder is looking for a strong Marketing Analytics Associate who will be primarily responsible for translating data into actionable insights, helping Marketing team of the company make informed decisions. You would work with an exceptional group of ex consultants from McKinsey, Bain, BCG and the Big 4.
Key Responsibilities

• Partner with the B2B Marketing team, Commercial team and Unpaid media team (Social, content & PR) to identify opportunities for marketing improvement and new promotional strategies.
• Develop a multi-touch attribution model (e.g., first touch, last touch) for leads originating from multiple sources.
• Develop compelling presentations for senior audiences, presenting data-driven insights with a clear storyline.
• Demonstrate the ability to communicate complex analyses and marketing recommendations to varied audiences, including leadership.
• Work on strategic initiatives to enhance Property Finder's marketing efforts and value proposition.
• End-to-end ownership of workstreams to deliver data-driven business insights across marketing strategies and initiatives.
• Run complex and detailed analyses to identify areas of improvement in marketing efficiency and ROI.
• Measure and track business/marketing metrics to assess the health and success of various campaigns and initiatives.
• Collaborate across teams, including marketing, sales, and product, to align strategies and goals.
• Provide actionable insights on customer behavior and marketing campaign performance to drive informed decision-making
  

• 3+ years in Business Analytics within a reputable tech company or top-tier management consulting firm
• Exposure to Marketing, and Growth departments
• Collaboration skills to work effectively with different functions and drive insights into actions
• Excellent problem-solving and analytical skills, with the ability to structure ambiguous problem statements and derive actionable insights.
• Clear, transparent, and fluent communication in English, with the ability to drive consensus and influence decisions.
• Strong proficiency in SQL, with the ability to write complex and efficient queries independently.
• Experience working with Tableau or similar data visualization tools (Tableau certification is a plus).
• Experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, WebEngage) and familiarity with platforms like Salesforce and BigQuery.
• Proficiency in Python, particularly for data manipulation, statistical analysis, and creating predictive models for marketing optimization.
• Experience in Marketing Mix Modeling (MMM), including building, analyzing, and interpreting MMM models, is highly preferred.
  

• Demonstrated success in understanding end-to-end analytics
• Consistent high performance and achievements throughout education and career
• Curious, proactive, practical, and solution-oriented with a "Get it done!" attitude
• Ability to work in a fast-paced environment
• Demonstrated extreme ownership
  

• Think Future First
• Data Beats Opinions, Speed Beats Perfection
• Optimise for Impact
• No Ostriches Allowed
• Our People, Our Power
• The Biggest Risk is Taking no Risk at All
  

• Seniority levelMid-Senior level

• Employment typeFull-time

• Job functionMarketing and Sales
• IndustriesSoftware Development

Referrals increase your chances of interviewing at Property Finder by 2x

Get notified about new Marketing Associate jobs in Dubai, Dubai, United Arab Emirates.

Dubai, Dubai, United Arab Emirates 22 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.

Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

Overview:

Within the Strategy & Analytics team, Property Finder is looking for a strong Marketing Analytics Associate who will be primarily responsible for translating data into actionable insights, helping Marketing team of the company make informed decisions. You would work with an exceptional group of ex consultants from McKinsey, Bain, BCG and the Big 4.

Key Responsibilities

• Partner with the B2B Marketing team, Commercial team and Unpaid media team (Social, content & PR) to identify opportunities for marketing improvement and new promotional strategies.
• Develop a multi-touch attribution model (e.g., first touch, last touch) for leads originating from multiple sources.
• Develop compelling presentations for senior audiences, presenting data-driven insights with a clear storyline.
• Demonstrate the ability to communicate complex analyses and marketing recommendations to varied audiences, including leadership.
• Work on strategic initiatives to enhance Property Finder's marketing efforts and value proposition.
• End-to-end ownership of workstreams to deliver data-driven business insights across marketing strategies and initiatives.
• Run complex and detailed analyses to identify areas of improvement in marketing efficiency and ROI.
• Measure and track business/marketing metrics to assess the health and success of various campaigns and initiatives.
• Collaborate across teams, including marketing, sales, and product, to align strategies and goals.
• Provide actionable insights on customer behavior and marketing campaign performance to drive informed decision-making

Desired Qualifications:

• 3+ years in Business Analytics within a reputable tech company or top-tier management consulting firm
• Exposure to Marketing, and Growth departments
• Collaboration skills to work effectively with different functions and drive insights into actions
• Excellent problem-solving and analytical skills, with the ability to structure ambiguous problem statements and derive actionable insights.
• Clear, transparent, and fluent communication in English, with the ability to drive consensus and influence decisions.
• Strong proficiency in SQL, with the ability to write complex and efficient queries independently.
• Experience working with Tableau or similar data visualization tools (Tableau certification is a plus).
• Experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, WebEngage) and familiarity with platforms like Salesforce and BigQuery.
• Proficiency in Python, particularly for data manipulation, statistical analysis, and creating predictive models for marketing optimization.
• Experience in Marketing Mix Modeling (MMM), including building, analyzing, and interpreting MMM models, is highly preferred.

Other Capabilities

• Demonstrated success in understanding end-to-end analytics
• Consistent high performance and achievements throughout education and career
• Curious, proactive, practical, and solution-oriented with a "Get it done!" attitude
• Ability to work in a fast-paced environment
• Demonstrated extreme ownership

Our promise to talent

At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.

Property Finder Guiding Principles

• Think Future First
• Data Beats Opinions, Speed Beats Perfection
• Our People, Our Power
• The Biggest Risk is Taking no Risk at All

Interested in building your career at Property Finder? Get future opportunities sent straight to your email.

*

indicates a required field

First Name *

Last Name *

Email *

Phone

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Join to apply for the Associate, Marketing Analytics role at Property Finder

Join to apply for the Associate, Marketing Analytics role at Property Finder

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region's growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.
Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.
Overview:
Within the Strategy & Analytics team, Property Finder is looking for a strong Marketing Analytics Associate who will be primarily responsible for translating data into actionable insights, helping Marketing team of the company make informed decisions. You would work with an exceptional group of ex consultants from McKinsey, Bain, BCG and the Big 4.
Key Responsibilities

• Partner with the B2B Marketing team, Commercial team and Unpaid media team (Social, content & PR) to identify opportunities for marketing improvement and new promotional strategies.
• Develop a multi-touch attribution model (e.g., first touch, last touch) for leads originating from multiple sources.
• Develop compelling presentations for senior audiences, presenting data-driven insights with a clear storyline.
• Demonstrate the ability to communicate complex analyses and marketing recommendations to varied audiences, including leadership.
• Work on strategic initiatives to enhance Property Finder's marketing efforts and value proposition.
• End-to-end ownership of workstreams to deliver data-driven business insights across marketing strategies and initiatives.
• Run complex and detailed analyses to identify areas of improvement in marketing efficiency and ROI.
• Measure and track business/marketing metrics to assess the health and success of various campaigns and initiatives.
• Collaborate across teams, including marketing, sales, and product, to align strategies and goals.
• Provide actionable insights on customer behavior and marketing campaign performance to drive informed decision-making
  

• 3+ years in Business Analytics within a reputable tech company or top-tier management consulting firm
• Exposure to Marketing, and Growth departments
• Collaboration skills to work effectively with different functions and drive insights into actions
• Excellent problem-solving and analytical skills, with the ability to structure ambiguous problem statements and derive actionable insights.
• Clear, transparent, and fluent communication in English, with the ability to drive consensus and influence decisions.
• Strong proficiency in SQL, with the ability to write complex and efficient queries independently.
• Experience working with Tableau or similar data visualization tools (Tableau certification is a plus).
• Experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, WebEngage) and familiarity with platforms like Salesforce and BigQuery.
• Proficiency in Python, particularly for data manipulation, statistical analysis, and creating predictive models for marketing optimization.
• Experience in Marketing Mix Modeling (MMM), including building, analyzing, and interpreting MMM models, is highly preferred.
  

• Demonstrated success in understanding end-to-end analytics
• Consistent high performance and achievements throughout education and career
• Curious, proactive, practical, and solution-oriented with a "Get it done" attitude
• Ability to work in a fast-paced environment
• Demonstrated extreme ownership
  

• Think Future First
• Data Beats Opinions, Speed Beats Perfection
• Optimise for Impact
• No Ostriches Allowed
• Our People, Our Power
• The Biggest Risk is Taking no Risk at All
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Software Development

Referrals increase your chances of interviewing at Property Finder by 2x

Get notified about new Marketing Associate jobs in Dubai, Dubai, United Arab Emirates .

Dubai, Dubai, United Arab Emirates 22 hours ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region's growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.

Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

Overview:

Within the Strategy & Analytics team, Property Finder is looking for a strong Marketing Analytics Associate who will be primarily responsible for translating data into actionable insights, helping Marketing team of the company make informed decisions. You would work with an exceptional group of ex consultants from McKinsey, Bain, BCG and the Big 4.

Key Responsibilities

• Partner with the B2B Marketing team, Commercial team and Unpaid media team (Social, content & PR) to identify opportunities for marketing improvement and new promotional strategies.
• Develop a multi-touch attribution model (e.g., first touch, last touch) for leads originating from multiple sources.
• Develop compelling presentations for senior audiences, presenting data-driven insights with a clear storyline.
• Demonstrate the ability to communicate complex analyses and marketing recommendations to varied audiences, including leadership.
• Work on strategic initiatives to enhance Property Finder's marketing efforts and value proposition.
• End-to-end ownership of workstreams to deliver data-driven business insights across marketing strategies and initiatives.
• Run complex and detailed analyses to identify areas of improvement in marketing efficiency and ROI.
• Measure and track business/marketing metrics to assess the health and success of various campaigns and initiatives.
• Collaborate across teams, including marketing, sales, and product, to align strategies and goals.
• Provide actionable insights on customer behavior and marketing campaign performance to drive informed decision-making

Desired Qualifications:

• 3+ years in Business Analytics within a reputable tech company or top-tier management consulting firm
• Exposure to Marketing, and Growth departments
• Collaboration skills to work effectively with different functions and drive insights into actions
• Excellent problem-solving and analytical skills, with the ability to structure ambiguous problem statements and derive actionable insights.
• Clear, transparent, and fluent communication in English, with the ability to drive consensus and influence decisions.
• Strong proficiency in SQL, with the ability to write complex and efficient queries independently.
• Experience working with Tableau or similar data visualization tools (Tableau certification is a plus).
• Experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, WebEngage) and familiarity with platforms like Salesforce and BigQuery.
• Proficiency in Python, particularly for data manipulation, statistical analysis, and creating predictive models for marketing optimization.
• Experience in Marketing Mix Modeling (MMM), including building, analyzing, and interpreting MMM models, is highly preferred.

Other Capabilities

• Demonstrated success in understanding end-to-end analytics
• Consistent high performance and achievements throughout education and career
• Curious, proactive, practical, and solution-oriented with a "Get it done" attitude
• Ability to work in a fast-paced environment
• Demonstrated extreme ownership

Our promise to talent

At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.

Property Finder Guiding Principles

• Think Future First
• Data Beats Opinions, Speed Beats Perfection
• Our People, Our Power
• The Biggest Risk is Taking no Risk at All

Interested in building your career at Property Finder? Get future opportunities sent straight to your email.

*

indicates a required field

First Name *

Last Name *

Email *

Phone

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

We are looking for a Growth Specialist who is not just a data expert but also a strategic thinker with strong analytical and communication skills. The ideal candidate will be able to transform raw data into actionable insights, build compelling visualizations, and communicate data-driven recommendations to influence business decisions. This role requires a balance of technical proficiency, business acumen, and storytelling ability to drive growth and optimize performance.

Role - Growth Specialist - Analytics
Location - Dubai

1. Work with SQL Server and related technologies to support data migrations, transformations, and integrations with third-party tools such as Funnel, Branch, and Google Analytics.
2. Design and implement data models, automation systems, and reporting structures that enable stakeholders to make data-driven decisions.
3. Build and maintain dynamic dashboards in Power BI, Looker, and other visualization tools to track key performance metrics and uncover trends.
4. Manage and optimize processes for data intake, validation, engineering, and visualization to ensure data accuracy and reliability.
5. Turn complex datasets into clear, compelling narratives through storytelling techniques that influence business strategies and decision-making.
6. Work closely with cross-functional teams to understand business challenges and provide data-driven recommendations that enhance customer growth and retention.
7. Anticipate future demands of initiatives related to people, technology, budget, and business growth within your department and design scalable solutions to meet these needs.
8. Communicate insights effectively by translating technical findings into easy-to-understand reports, presentations, and recommendations for executives and key stakeholders.
9. Leverage modern data transformation technologies (e.g., XML, JSON, CSV, SQL) to improve data quality and reporting automation .
10. Implement error logging and monitoring solutions to ensure data integrity across all platforms.
11. Maintain data governance and ensure data hygiene in BigQuery to support accurate reporting and analytics.

1. Strong knowledge of SQL and Python for data processing, modeling, and automation.
2. Experience in data mining, predictive analytics, and statistical analysis to uncover key insights.
3. Working experience with data visualization tools (Power BI, Looker, Tableau, etc.) and the ability to create engaging dashboards.
4. Understanding of cloud-based data architectures (Google BigQuery, AWS, Azure) and experience working with large datasets.
5. Ability to perform complex queries and data transformations involving multiple tables, subqueries, and joins.
6. Familiarity with ETL pipelines and automation tools to streamline reporting and data flow.

1. Strong ability to translate data into actionable business recommendations that drive revenue and customer engagement.
2. Experience in leveraging data insights to support growth strategies, customer segmentation, and retention initiatives .
3. Ability to design A/B tests and performance tracking frameworks to measure the impact of business decisions.

1. Exceptional ability to communicate insights through compelling narratives, clear visuals, and concise presentations.
2. Experience working closely with business leaders, marketers, and product teams to translate data findings into strategies.
3. Ability to simplify complex data insights for non-technical stakeholders and drive data-driven decision-making across teams.

1. 4+ years of experience working extensively with SQL, Python, and analytics tools.
2. Experience in Retail Analytics, Digital analytics, E-commerce is highly preferred.
3. Strong project management skills with the ability to manage multiple stakeholders and priorities effectively.

As a part of the Landmark Group, a renowned retail and hospitality conglomerate in the Middle East, North Africa, and India, Landmark Digital is the dynamic digital arm of Landmark Retail, serving as the cornerstone of our omnichannel business strategy.

Headquartered in Dubai, UAE, we oversee the digital operations of eight leading brands across diverse geographies, with ambitious plans for expansion into new territories and functions. Joining us means becoming a vital part of the Middle East's most significant bricks-to-clicks success story, boasting an impressive year-on-year growth rate exceeding 100%.

Comprising a talented workforce of over 500 professionals across diverse domains, Landmark Digital spearheads various functions including Enterprise and E-commerce Tech, Product Management, User Design, and MarTech, among others. With our futuristic outlook, we are committed to delivering seamless digital experiences to our customers.

At Landmark Digital, we cultivate an agile work culture , empowering you to make impactful decisions from day one within collaborative squads comprising professionals from over 20 nationalities. Additionally, our dedicated software development center in Bangalore, India, offers opportunities for incubation, design, and optimization of digital products.

Working at Landmark Digital means engaging with cutting-edge technologies , including Enterprise and E-commerce tech, headless commerce, Java Spring Boot, React Native, React frontend, and Azure Cloud solutions, providing an enriching environment for professional growth and development.

In addition to competitive remuneration and benefits , we prioritize continuous learning and growth through dedicated training and upskilling initiatives. Furthermore, our vibrant workplace culture fosters camaraderie through various team events, celebrations, and recreational amenities, ensuring a fulfilling experience both personally and professionally.

Come be a part of Landmark Digital, where innovation, collaboration, and growth converge to redefine the digital retail landscape.

The Head of Analytics and Operations will lead the marketing department’s data analytics, marketing technology, and operational efficiency initiatives. This role is responsible for overseeing the Salesforce Marketing Cloud platform, conducting market research, managing marketing processes, marketing operations, and most importantly, delivering actionable insights through comprehensive analytics (web, social, and campaign) to enhance decision-making, optimize performance, and measure marketing ROI in support of MBZUAI’s strategic goals.

Key Responsibilities:

Marketing Technology (SFDC):

• Oversee the implementation and daily operations of Salesforce Marketing Cloud, ensuring optimal performance, data integrity, and user adoption.
• Develop automated marketing processes and drive marketing automation strategies, managing integrations with other platforms to streamline operations.

Analytics & Reporting:

• Lead the analytics function for web, social media, and campaigns.
• Create and present regular dashboards and reports to leadership, providing insights into campaign performance, audience engagement, and market trends.
• Define and enhance Key Performance Indicators (KPIs) to assess the success of marketing initiatives.

Market Research:

• Conduct thorough market research to stay informed on industry trends, competitor strategies, and audience insights.
• Provide actionable recommendations to inform and shape marketing strategies based on research findings.

Marketing Operations:

• Develop, implement, and refine marketing operations processes to improve efficiency, scalability, and collaboration across teams.
• Oversee lead management processes and ensure the health of the marketing database.

Stakeholder Engagement:

• Collaborate with Web & Campaigns, Content Marketing, PR, and other internal teams to ensure that data and technology support marketing initiatives and conversion funnel opportunities.
• Manage marketing budgets allocated to technology and analytics, ensuring efficient resource allocation and reporting.
• Manage external vendors related to marketing technology, analytics platforms, and research services.
• Ensure data compliance and adherence to best practices across all marketing technology platforms.
• Foster a data-driven decision-making culture within the marketing team.

Academic Qualifications Preferred:

• A Bachelor’s degree in Graphic Design, Fine Arts, Film Production, Communications, or a related field is required.
• A postgraduate qualification is preferred.

Professional Experience Required:

Essential

• At least 10+ years of experience in marketing operations and analytics.
• Hands-on experience with Salesforce Marketing Cloud implementation and operations is essential.
• Demonstrated expertise in web analytics (e.g., Google Analytics), social media analytics, and campaign reporting.
• Experience with market research methodologies.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience in a leadership or management role.
• Excellent organizational and project management skills.
• Effective communication and interpersonal skills.

Preferred

• Experience in the higher education or technology industry.
• Salesforce Marketing Cloud certifications.
• Experience with BI tools (e.g., Tableau, Power BI, etc.).

• Responsible for providing data-driven insights and strategic recommendations to enhance marketing effectiveness, customer engagement, and business growth by informing decision-making and optimize campaigns across all channels.
• Analyze marketing performance data across channels (e.g., digital, social media, email, and offline campaigns).
• Develop actionable insights to improve customer acquisition, retention, and engagement strategies.
• Monitor key performance indicators (KPIs) and report on campaign effectiveness & ROI
• Identify trends, opportunities, and risks through deep-dive analyses.
• Work with marketing teams to optimize campaigns based on data-driven insights.
• Leverage A/B testing, cohort analysis, and predictive modelling to enhance campaign outcomes.
• Build and maintain marketing dashboards for real-time tracking of performance metrics
• Utilize advanced analytics tools such as SQL, Python, R, Google Analytics, BI.
• Involved in ML models operationalization and business value realization.
• Support the development and adoption of predictive analytics, AI/ML models for mass marketing to: optimize test learn across initiatives, forecast customer behaviour, acquisition / conversion models to NFR, look alike models, MMM model etc.
• Communicate and present complex data and insights in a clear and compelling way to stakeholders, using data storytelling and visualization tools
  

• Support the development of RACI models to clearly define roles and responsibilities with Loyalty, Marketing, Retail, Digital (IT) and other stakeholders.
• Ensure integration of data analytics functions with overall business objectives.
  

• Collaborate with internal stakeholders, including retail business leads, IT, finance, and operations & external stakeholders such as advertising agencies, media agency, marketing analytics agency, consumer research etc
• Serve as the primary point of contact for internal stakeholders for C Store business analytics
  

• Bachelor's degree in Data Science, Business Administration, Statistics, or a related field; MBA or equivalent advanced degree preferred.
• 6+ years of experience on data and analytics functions preferably in large B2C Marketing organisations or Advertising / Media Agencies
• Strong strategic thinking, analytical, and problem-solving skills.
• Good communication and interpersonal skills.
• Ability to thrive in a dynamic and fast-paced environment.
  

• Proficiency in data analytics tools and software (e.g., SQL, Dataiku Python, R, Tableau, Power BI).
• Experience with data infrastructure and cloud platforms (e.g., AWS, Azure, Google Cloud).
• Knowledge of statistical analysis, machine learning, and data visualization techniques.
• Experience in ML models operationalisation and business value realisation
• Familiarity with data privacy regulations and best practices.
  

• Ability to manage multiple projects simultaneously.
• Expertise in data analysis, and business intelligence.
• Ability to develop and implement data strategies and roadmaps.
  

The Analytics and Insights Manager (Marketing) will work with cross functional stakeholders across Loyalty, Marketing & Digital IT to provide deep data insights into the effectiveness of Marketing programs / campaigns. This covers performance of Marketing campaigns and associated customer behaviour. In addition, the role will also track / report performance across media channels and optimise the campaigns based on insights. The role will be essential in partnering with all the stakeholders to track effectiveness of Marketing programs and spends.

Key Responsibilities :

Analytics and Insights :

• Responsible for providing data-driven insights and strategic recommendations to enhance marketing effectiveness, customer engagement, and business growth by informing decision-making and optimize campaigns across all channels.
• Analyze marketing performance data across channels (e.g., digital, social media, email, and offline campaigns).
• Develop actionable insights to improve customer acquisition, retention, and engagement strategies.
• Monitor key performance indicators (KPIs) and report on campaign effectiveness & ROI
• Identify trends, opportunities, and risks through deep-dive analyses.
• Work with marketing teams to optimize campaigns based on data-driven insights.
• Leverage A / B testing, cohort analysis, and predictive modelling to enhance campaign outcomes.
• Build and maintain marketing dashboards for real-time tracking of performance metrics
• Utilize advanced analytics tools such as SQL, Python, R, Google Analytics, BI.
• Involved in ML models operationalization and business value realization.
• Support the development and adoption of predictive analytics, AI / ML models for mass marketing to : optimize test learn across initiatives, forecast customer behaviour, acquisition / conversion models to NFR, look alike models, MMM model etc.
• Communicate and present complex data and insights in a clear and compelling way to stakeholders, using data storytelling and visualization tools

Process and Policy Development :

• Support the development of RACI models to clearly define roles and responsibilities with Loyalty, Marketing, Retail, Digital (IT) and other stakeholders.
• Ensure integration of data analytics functions with overall business objectives.

Stakeholder Management :

• Collaborate with internal stakeholders, including retail business leads, IT, finance, and operations & external stakeholders such as advertising agencies, media agency, marketing analytics agency, consumer research etc
• Serve as the primary point of contact for internal stakeholders for C Store business analytics

Qualifications :

• Bachelor's degree in Data Science, Business Administration, Statistics, or a related field; MBA or equivalent advanced degree preferred.
• 6+ years of experience on data and analytics functions preferably in large B2C Marketing organisations or Advertising / Media Agencies
• Strong strategic thinking, analytical, and problem-solving skills.
• Good communication and interpersonal skills.
• Ability to thrive in a dynamic and fast-paced environment.

Technical Skills

• Proficiency in data analytics tools and software (e.g., SQL, Dataiku Python, R, Tableau, Power BI).
• Experience with data infrastructure and cloud platforms (e.g., AWS, Azure, Google Cloud).
• Knowledge of statistical analysis, machine learning, and data visualization techniques.
• Experience in ML models operationalisation and business value realisation
• Familiarity with data privacy regulations and best practices.

Professional Skills :

• Ability to manage multiple projects simultaneously.
• Expertise in data analysis, and business intelligence.
• Ability to develop and implement data strategies and roadmaps.

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This is an opportunity to apply your analytical skills in a fast-paced marketing environment.

• Transform complex data into actionable insights and clear narratives that drive revenue and inform high-level business decisions.

The role requires proficiency in marketing analytics platforms and data visualization tools, as well as excellent written and verbal communication skills.

You should have a strong attention to detail and be proactive with ownership mentality. You will collaborate with cross-functional teams to deliver both accuracy and clarity in your work.

• Build and maintain dashboards in GA4, Looker Studio, and related analytics tools.
• Analyze marketing data, identify trends, and diagnose KPI shifts across channels.
• Prepare clear, actionable reports that provide strategic recommendations—not just raw data.

Requirements:
Hands-on experience with GA4, Looker Studio, Google Tag Manager, and Google Sheets in a marketing analytics context.

Proven record of preparing insightful marketing reports and dashboards (not just data entry).

Experience coordinating projects or workflows across multiple teams.

Strong organizational and project management abilities.

Ownership mentality—proactive, accountable, and committed to seeing tasks through.

• Competitive hourly rate.
• Opportunity to work remotely.
• Collaborative team environment.