What Jobs are available for Brand Development in Dubai?

Purpose of the Role:

The Digital Marketing Associate will lead all marketing activities from concept to execution. Working closely with the marketing, creative, and commercial teams and overseeing the day-to-day execution of e-commerce lead generation and digital marketing campaigns, s/he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives.

Duties and Responsibilities:

• Develop the annual marketing strategy and campaign calendar in line with business objectives.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience of the e-commerce site.
• Utilize strong analytical ability to evaluate end-to-end customer experience across customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Ensure the accurate implementation of Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to analyze the impact of marketing activities and optimize strategies based on data-driven insights.
• Understand and use MMM for strategic budget allocation and long-term campaign planning, and MTA for detailed customer journey analysis and real-time optimization of active campaigns.

Experience in:

• Designing and conducting A/B tests on web funnels and apps.
• Tracking and data analysis.
• Deep linking for app and web marketing.
• Data integration and comprehensive reporting.
• Advertising management for various platforms.
• CRM integration for seamless customer data handling.
• Content distribution across multiple digital channels.
• Social media automation to streamline content posting and engagement.
• In-app advertising to reach users directly within mobile apps.
• Retargeting to re-engage users and boost conversions.

Professional Requirements:

• Bachelors/Diploma in Marketing/Marketing Communications or a related discipline.
• Proven working experience of 4 to 5 years in digital marketing and e-commerce brand management.
• Demonstrable experience leading digital brands in an e-commerce setting.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate testing.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Working knowledge of ad-serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Ads campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in digital marketing.
• Understanding and practical experience with MMM and MTA concepts and tools.
• Ability to interpret and apply MMM and MTA results to improve marketing performance and budget allocation.
• Proficiency with Google Analytics, Mixpanel or similar.
• Experience with Meta Business Suite, Google Ads, Facebook Ads, LinkedIn Ads.
• Familiarity with Freshworks (desirable).
• Experience with Adjust, Appsflyer, or similar platforms for mobile tracking and deep linking.

Interpersonal Requirements:

• Creative, innovative, and tech-savvy.
• A positive, can-do attitude.
• A high level of initiative & proactivity.
• Excellent communication skills, verbal & written.
• Strong organization skills and ability to manage multiple projects at once.
• A drive to continuously learn and grow.
• A strong work ethic and a passion for healthy living.

Overview

The client is a leading lifestyle and retail group shaping some of the region's most recognisable consumer brands. With a strong focus on innovation, experience and long-term growth, the group continues to redefine how customers interact with fashion, beauty and lifestyle across the GCC. Part of a larger conglomerate and a high performing leadership team, it offers the scale, resources and ambition of a global organisation.

Responsibilities

Reporting to the CEO, this person will

• Lead and execute the group's marketing and customer experience strategy, defining how customers discover, engage, and remain loyal to its brands across all channels.
• Drive brand growth and positioning, ensuring marketing strategies translate into measurable commercial outcomes and strengthen each brand's identity within the wider portfolio.
• Oversee integrated campaigns across ATL, social, CRM and in-store, aligning media and messaging to deliver a unified omnichannel experience.
• Manage CRM and loyalty programs to build customer relationships, increase retention and drive lifetime value through data-led personalization.
• Partner with retail operations, merchandising and e-commerce teams to design seamless customer journeys and deliver consistent storytelling across touchpoints.
• Leverage customer insights and analytics to inform decisions, measure effectiveness, and continuously optimize marketing and experience performance.
• Collaborate with technology, logistics and product teams to enhance service, fulfillment and post-purchase satisfaction.
• Champion a customer-first mindset across the organization by embedding experience-driven KPIs and aligning all functions around shared brand and customer goals.
• Provide strategic leadership to brand, marketing and CX teams, fostering creativity, accountability and high performance.
• Engage directly with the CEO and board, presenting key performance updates, customer insights, and growth opportunities.

Qualifications

• The successful candidate brings over 15 years of marketing leadership experience within large, multi-brand retail or lifestyle groups, ideally with exposure to both physical retail and digital channels.
• They have also led a customer experience function either in their current or past role, demonstrating hands-on involvement in shaping and delivering CX strategy rather than overseeing it at arm's length.
• They have a proven track record of shaping and executing brand and customer experience strategies that deliver measurable commercial impact.
• They combine strategic vision with hands-on execution, able to move seamlessly between creative brand building and data-led decision-making.
• Experience leading CRM, loyalty, and omnichannel marketing programs at scale is essential, as is the ability to translate customer insights into actionable growth initiatives.
• They are a strong communicator and influencer, confident working with C-suite stakeholders and inspiring large, cross-functional teams.
• Either Retail, Consumer, Beauty or Luxury experience is a must
• Regional experience within the GCC or other international retail hubs will be highly regarded.

#J-18808-Ljbffr

Overview

The client is a leading lifestyle and retail group shaping some of the region's most recognisable consumer brands. With a strong focus on innovation, experience and long-term growth, the group continues to redefine how customers interact with fashion, beauty and lifestyle across the GCC. Part of a larger conglomerate and a high performing leadership team, it offers the scale, resources and ambition of a global organisation.

Responsibilities

Reporting to the CEO, this person will

• Lead and execute the group's marketing and customer experience strategy, defining how customers discover, engage, and remain loyal to its brands across all channels.
• Drive brand growth and positioning, ensuring marketing strategies translate into measurable commercial outcomes and strengthen each brand's identity within the wider portfolio.
• Oversee integrated campaigns across ATL, social, CRM and in-store, aligning media and messaging to deliver a unified omnichannel experience.
• Manage CRM and loyalty programs to build customer relationships, increase retention and drive lifetime value through data-led personalization.
• Partner with retail operations, merchandising and e-commerce teams to design seamless customer journeys and deliver consistent storytelling across touchpoints.
• Leverage customer insights and analytics to inform decisions, measure effectiveness, and continuously optimize marketing and experience performance.
• Collaborate with technology, logistics and product teams to enhance service, fulfillment and post-purchase satisfaction.
• Champion a customer-first mindset across the organization by embedding experience-driven KPIs and aligning all functions around shared brand and customer goals.
• Provide strategic leadership to brand, marketing and CX teams, fostering creativity, accountability and high performance.
• Engage directly with the CEO and board, presenting key performance updates, customer insights, and growth opportunities.

Qualifications

• The successful candidate brings over 15 years of marketing leadership experience within large, multi-brand retail or lifestyle groups, ideally with exposure to both physical retail and digital channels.
• They have also led a customer experience function either in their current or past role, demonstrating hands-on involvement in shaping and delivering CX strategy rather than overseeing it at arm's length.
• They have a proven track record of shaping and executing brand and customer experience strategies that deliver measurable commercial impact.
• They combine strategic vision with hands-on execution, able to move seamlessly between creative brand building and data-led decision-making.
• Experience leading CRM, loyalty, and omnichannel marketing programs at scale is essential, as is the ability to translate customer insights into actionable growth initiatives.
• They are a strong communicator and influencer, confident working with C-suite stakeholders and inspiring large, cross-functional teams.
• Either Retail, Consumer, Beauty or Luxury experience is a must
• Regional experience within the GCC or other international retail hubs will be highly regarded.

#J-18808-Ljbffr

Knauf est synonyme d'opportunités. Nous savons que l'opportunité est différente pour chaque personne, et nous sommes fiers de voir l'opportunité en chacun. Ce poste passionnant au sein de Knauf pourrait être la prochaine occasion parfaite pour vous de construire une carrière unique, dans une culture axée sur les valeurs, avec pour objectif clair de faire de demain une maison pour chacun d'entre nous.

Nous sommes un groupe mondial de matériaux de construction et, au sein de notre groupe, les 41 500 membres de notre équipe, répartis dans 90 pays et sur 300 sites, offrent d'immenses possibilités à tous ceux qui ont de l'ambition et de l'énergie. Nous accordons la même valeur à la contribution de chacun et nous vous demandons de vous investir pleinement dans votre travail, afin d'enrichir l'entreprise, car c'est ensemble que nous obtenons de meilleurs résultats dans un environnement sûr et ouvert à tous.

Fière de faire partie du groupe Knauf. Nous avons un héritage dans la production de gypse et nous avons de grands projets pour l'avenir.

Notre présence mondiale dans 90 pays ne cesse de croître et nous recherchons des personnes passionnées et ambitieuses pour nous aider à atteindre nos objectifs. Nous sommes tous animés par les mêmes valeurs fondamentales et nous croyons au puissant potentiel des grandes entreprises pour avoir un impact positif sur le monde. Nous recherchons un nouveau collaborateur pour nous rejoindre en tant que Brand & Marketing Manager basé à Alger.

Le Manager Marketing & Brand chez Knauf a pour rôle de développer, promouvoir et renforcer l’image de marque de l’entreprise tout en soutenant les objectifs commerciaux. Cette mission consiste à concevoir et mettre en œuvre des stratégies marketing efficaces pour valoriser les produits et solutions Knauf, accroître leur visibilité sur le marché et garantir une cohérence dans la communication de la marque dans le respect des valeurs Knauf et des règles du groupe.

Activités et Responsabilités

Tâches principales :

• Concevoir et mettre en œuvre des plans marketing alignés avec les objectifs commerciaux et les valeurs de Knauf, en tenant compte des spécificités du marché local.
• Superviser l’identité visuelle et verbale de Knauf pour garantir une communication cohérente sur tous les supports (digital, print, événements) et renforcer la notoriété de la marque conjointement avec les chefs de produits.
• Planifier et exécuter des campagnes de lancement pour promouvoir les nouvelles solutions Knauf, en mettant en avant leurs avantages et leur valeur ajoutée pour les clients.
• Collaborer avec les départements de la direction commerciale ainsi que toutes les autres directions de l’entreprise pour aligner les initiatives marketing avec les priorités stratégiques.
• Mesurer l’efficacité des campagnes à l’aide d’indicateurs clés (KPI) et ajuster les stratégies en fonction des résultats obtenus.
• Organiser ou superviser des événements (salons, conférences) et développer des collaborations avec des partenaires pour accroître la visibilité de Knauf.
• Garantir le strict respect des règles du brand et de la charte graphique Knauf au sein de l’entreprise.

Objectifs spécifiques :

• Positionner Knauf comme un leader incontournable dans le secteur de la construction en développant une image de marque forte, cohérente et alignée avec les valeurs de l’entreprise.
• Concevoir des campagnes marketing ciblées pour promouvoir les produits et solutions Knauf, générer de la demande et soutenir les équipes commerciales dans l’atteinte de leurs objectifs.
• Assurer le succès des lancements de nouveaux produits ou systèmes en mettant en avant leur valeur ajoutée et leur différenciation sur le marché.
• Développer des outils et des supports marketing qui répondent aux besoins des clients et partenaires, tout en renforçant leur engagement envers la marque.
• Identifier les évolutions du marché et les attentes des clients pour adapter les stratégies marketing et maintenir la compétitivité de Knauf.
• Définir, suivre et optimiser le budget marketing pour une meilleure exploitation des ressources.
• Garantir que tous les messages et supports marketing reflètent les valeurs et l’identité de Knauf.

Projets ou activités secondaires :

• Superviser des projets visant à améliorer la visibilité de Knauf sur les plateformes numériques, comme le SEO, les réseaux sociaux ou des campagnes publicitaires en ligne.
• Développer des partenariats avec des leaders d’opinion ou des influenceurs dans le secteur de la construction pour accroître la portée des campagnes marketing.
• Intégrer des projets de responsabilité sociale, comme des formations pour des communautés locales ou des initiatives en faveur de la construction durable.

Compétences Requises

Niveau d’étude : Bac+5 (Master) en marketing, communication ou sciences commerciales ; formation supplémentaire sur les outils de communication.

Compétences techniques :

• Maîtrise de l’élaboration et de la mise en œuvre de plans marketing alignés avec les objectifs commerciaux et les valeurs de Knauf.
• Expertise dans le développement et la gestion de l’identité de marque, y compris la cohérence visuelle et verbale sur tous les supports et canaux.
• Compétences dans l’utilisation des outils de marketing digital (SEO, SEM, réseaux sociaux, CRM) et des plateformes d’analyse (Google Analytics, outils de reporting) pour mesurer l’efficacité des campagnes.
• Expérience dans la planification et l’exécution de campagnes de lancement de produits, en mettant en avant leurs avantages concurrentiels.
• Capacité à réaliser des études de marché, à identifier les tendances et à comprendre les attentes des clients pour adapter les stratégies marketing.
• Compétences en planification, coordination et suivi des projets marketing, y compris la gestion des budgets et des délais.
• Expertise dans la création de contenus et de campagnes adaptés à différents canaux (digital, print, événements) pour maximiser l’impact.

Outils et logiciels à maîtriser :

• Pack Office (Outlook, Excel, Word, PowerPoint…)
• Outils de communication digitale

Compétences comportementales :

• Leadership et influence
• Créativité et innovation
• Excellentes compétences relationnelles
• Orientation client
• Adaptabilité et flexibilité
• Esprit analytique
• Organisation et gestion des priorités
• Collaboration et travail d’équipe
• Adhésion et éthique.

#J-18808-Ljbffr

ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.
CATEGORY/FUNCTION INTRODUCTION
Click or tap here to enter text. The Assistant Brand Manager will support the Foods Category team in driving brand growth, innovation, and market execution across the Arabia region. The role requires strong analytical skills, consumer understanding, and collaboration with cross-functional teams to deliver brand strategies and P&L targets.
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. If you are To support the Foods Category in delivering brand growth, consumer engagement, and market share objectives across the Arabia. The role focuses on assisting in brand strategy execution, innovation pipeline management, and performance tracking, while collaborating cross-functionally to ensure seamless delivery of marketing and commercial priorities. Then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
+ Contribute to shaping and executing the Catagory strategy across both short-term priorities abd long term growth Ambition.
+ Assist in developing and executing brand plans, including innovation launches, relaunches, and communication campaigns.
+ Monitor category, brand, and competitor performance using Epos/Nielsen data, internal dashboards, and shopper insights.
+ Support development of ATL & BTL campaigns, ensuring alignment with brand positioning and consumer needs.
+ Work closely with R&D, supply chain, finance, and customer development teams to deliver end-to-end brand projects.
+ Lead day-to-day project management for innovation/renovation pipeline in GCC markets.
+ Track marketing budgets, ensuring cost-effective spending and ROI measurement.
+ Contribute to e-commerce and omni-channel growth initiatives.
+ Prepare brand performance reports, share gains, and market insights for internal reviews.
WHAT YOU NEED TO SUCCEED
Experiences & Qualifications
Skills
+ 2-3 years minimum of experience in FMCG brand management, trade marketing, or related roles.
+ Strong financial acumen with end-to-end experience with P&L.
+ Strong analytical and problem-solving skills.
+ Passion for food brands and consumer insights.
+ Ability to work cross-functionally and manage multiple stakeholders.
+ Proficiency in MS tools & Analyzing data & digital marketing.
+ Excellent communication and presentation skills.
Leadership
+ You are energized by delivering fantastic results. You are an example to others - both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
+ As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
+ Critical SOL (Standards of Leadership) Behaviors
+ PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner's mindset, using data and insight to make decisions.
+ PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
+ CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
+ PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
+ AGILITY: Explores the world around them, continually learning and developing their skills.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Job Category: Marketing
Job Type: Full time
Industry:

Assistant Brand & Shopper Marketing Manager Arabia page is loaded# Assistant Brand & Shopper Marketing Manager Arabialocations: Dubai, United Arab Emiratestime type: Vollzeitposted on: Heute ausgeschriebentime left to apply: Enddatum: 1. November 2025 (Noch 13 Tage Zeit für Bewerbung)job requisition id: R- **ABOUT UNILEVER**With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.**CATEGORY/FUNCTION INTRODUCTION**Click or tap here to enter text. The Assistant Brand Manager will support the Foods Category team in driving brand growth, innovation, and market execution across the Arabia region. The role requires strong analytical skills, consumer understanding, and collaboration with cross-functional teams to deliver brand strategies and P&L targets.**JOB PURPOSE**Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are To support the Foods Category in delivering brand growth, consumer engagement, and market share objectives across the Arabia. The role focuses on assisting in brand strategy execution, innovation pipeline management, and performance tracking, while collaborating cross-functionally to ensure seamless delivery of marketing and commercial priorities. Then this role is just for you!**WHAT WILL YOUR MAIN RESPONSIBILITIES BE*** Contribute to shaping and executing the Catagory strategy across both short-term priorities abd long term growth Ambition.* Assist in developing and executing brand plans, including innovation launches, relaunches, and communication campaigns.* Monitor category, brand, and competitor performance using Epos/Nielsen data, internal dashboards, and shopper insights.* Support development of ATL & BTL campaigns, ensuring alignment with brand positioning and consumer needs.* Work closely with R&D, supply chain, finance, and customer development teams to deliver end-to-end brand projects.* Lead day-to-day project management for innovation/renovation pipeline in GCC markets.* Track marketing budgets, ensuring cost-effective spending and ROI measurement.* Contribute to e-commerce and omni-channel growth initiatives.* Prepare brand performance reports, share gains, and market insights for internal reviews.**WHAT YOU NEED TO SUCCEED***Experiences & Qualifications***Skills*** 2–3 years minimum of experience in FMCG brand management, trade marketing, or related roles.* Strong financial acumen with end-to-end experience with P&L.* Strong analytical and problem-solving skills.* Passion for food brands and consumer insights.* Ability to work cross-functionally and manage multiple stakeholders.* Proficiency in MS tools & Analyzing data & digital marketing.* Excellent communication and presentation skills.**Leadership*** You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.* As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.* **Critical SOL (Standards of Leadership) Behaviors** + **PASSION FOR HIGH PERFORMANCE:** Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions. + **PERSONAL MASTERY:** Sets high standards for themselves. Actively builds own wellbeing and resilience. + **CONSUMER LOVE**: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers. + **PURPOSE & SERVICE**: Has humility, understanding that leadership is service to others, inside and outside Unilever. + **AGILITY**: Explores the world around them, continually learning and developing their skills.Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.Vielfalt ist Teil unserer Kultur!Wir arbeiten stets daran, dass Du Dich bei uns respektiert und sicher fühlst und jeden Tag Dein authentisches Selbst einbringen kannst - unabhängig von Geschlecht, Alter, Herkunft, körperlicher Einschränkungen oder sexueller Orientierung.Wir sind für Dich da, wenn Du aufgrund körperlicher Einschränkungen Unterstützung während des Bewerbungsprozesses brauchst.Bewerbungsfotos sind bei uns nicht erforderlich. #J-18808-Ljbffr

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Category/Function Introduction

Click or tap here to enter text. The Assistant Brand Manager will support the Foods Category team in driving brand growth, innovation, and market execution across the Arabia region. The role requires strong analytical skills, consumer understanding, and collaboration with cross-functional teams to deliver brand strategies and P&L targets.

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. To support the Foods Category in delivering brand growth, consumer engagement, and market share objectives across the Arabia. The role focuses on assisting in brand strategy execution, innovation pipeline management, and performance tracking, while collaborating cross-functionally to ensure seamless delivery of marketing and commercial priorities. Then this role is just for you!

What will your main responsibilities be

• Contribute to shaping and executing the Category strategy across both short-term priorities and long-term growth ambition.
• Assist in developing and executing brand plans, including innovation launches, relaunches, and communication campaigns.
• Monitor category, brand, and competitor performance using EPOS/Nielsen data, internal dashboards, and shopper insights.
• Support development of ATL & BTL campaigns, ensuring alignment with brand positioning and consumer needs.
• Work closely with R&D, supply chain, finance, and customer development teams to deliver end-to-end brand projects.
• Lead day-to-day project management for innovation/renovation pipeline in GCC markets.
• Track marketing budgets, ensuring cost-effective spending and ROI measurement.
• Contribute to e-commerce and omni-channel growth initiatives.
• Prepare brand performance reports, share gains, and market insights for internal reviews.

What you need to succeed

Experiences & Qualifications

Skills

• 2–3 years minimum of experience in FMCG brand management, trade marketing, or related roles.
• Strong financial acumen with end-to-end experience with P&L.
• Strong analytical and problem-solving skills.
• Passion for food brands and consumer insights.
• Ability to work cross-functionally and manage multiple stakeholders.
• Proficiency in MS tools & analyzing data & digital marketing.
• Excellent communication and presentation skills.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE : Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE : Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY : Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

#J-18808-Ljbffr

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Category/Function Introduction

Click or tap here to enter text. The Assistant Brand Manager will support the Foods Category team in driving brand growth, innovation, and market execution across the Arabia region. The role requires strong analytical skills, consumer understanding, and collaboration with cross-functional teams to deliver brand strategies and P&L targets.

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. To support the Foods Category in delivering brand growth, consumer engagement, and market share objectives across the Arabia. The role focuses on assisting in brand strategy execution, innovation pipeline management, and performance tracking, while collaborating cross-functionally to ensure seamless delivery of marketing and commercial priorities. Then this role is just for you!

What will your main responsibilities be

• Contribute to shaping and executing the Category strategy across both short-term priorities and long-term growth ambition.
• Assist in developing and executing brand plans, including innovation launches, relaunches, and communication campaigns.
• Monitor category, brand, and competitor performance using EPOS/Nielsen data, internal dashboards, and shopper insights.
• Support development of ATL & BTL campaigns, ensuring alignment with brand positioning and consumer needs.
• Work closely with R&D, supply chain, finance, and customer development teams to deliver end-to-end brand projects.
• Lead day-to-day project management for innovation/renovation pipeline in GCC markets.
• Track marketing budgets, ensuring cost-effective spending and ROI measurement.
• Contribute to e-commerce and omni-channel growth initiatives.
• Prepare brand performance reports, share gains, and market insights for internal reviews.

What you need to succeed

Experiences & Qualifications

Skills

• 2–3 years minimum of experience in FMCG brand management, trade marketing, or related roles.
• Strong financial acumen with end-to-end experience with P&L.
• Strong analytical and problem-solving skills.
• Passion for food brands and consumer insights.
• Ability to work cross-functionally and manage multiple stakeholders.
• Proficiency in MS tools & analyzing data & digital marketing.
• Excellent communication and presentation skills.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE : Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE : Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY : Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker’s, Grind, Somewhere, Public, Soil, Shalwa and Kumo.

We are presently seeking to hire a highly qualified Brand Manager to lead the development and execution of brand strategies and marketing initiatives. The ideal candidate will have proven experience in the hospitality industry, a deep understanding of market trends, and a passion for creating memorable brand experiences. If you're a visionary thinker with excellent project management skills, apply now to drive brand growth and market presence in a collaborative and fast-paced environment.

Key Responsibilities:

• Develop and execute brand-specific overarching strategies aligned with overall company objectives.
• Ensure seamless integration of brand strategies with other marketing efforts.
• Collaborate with cross-functional teams to drive brand growth and market presence.
• Plan and execute innovative campaigns that resonate with the target audience.
• Oversee the coordination of brand-related activities across different channels and platforms.
• Oversee the creation of brand-specific marketing materials and brand assets, ensuring strict adherence to the unique brand guidelines for each restaurant and café brand.
• Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.
• Collaborate with internal teams to plan and launch new branches and menu items.
• Manage relationships with influencers to enhance brand visibility.
• Oversee the development of multimedia content, ensuring alignment with brand identity.
• Actively engage in public relations activities and external communication efforts.
• Lead CSR initiatives in alignment with the company's values and community goals.
• Coordinate sponsorships and partnerships that align with the brand's image.
• Manage internal communications to ensure consistent messaging across the organization.
• Oversee brand-specific social media channels and engage with online communities.
• Develop and execute community engagement strategies to strengthen brand loyalty.
• Analyze and report on the performance of brand-related activities.
• Provide strategic insights and recommendations for continuous improvement.
• Plan and execute brand-related events, product launches, and promotional activities for each brand, maximizing brand exposure and engagement, and aligning with the specific goals and themes of each brand.
• Define and track brand-specific key performance indicators (KPIs) to assess the success of branding and communication efforts for each brand, adjusting strategies as needed to address the unique challenges and opportunities of each brand.
• Work closely with the operation, creative, and sales teams to ensure that the brand message is consistently and effectively communicated across all brand-related materials and activities, considering the individual requirements and opportunities of each brand.
• Develop and maintain brand-specific social media strategies, ensuring that each brand effectively leverages online platforms and digital marketing channels.
• Provide regular and ad-hoc reports to the executive team, summarizing the marketing performance for each brand and outlining recommendations for improvement, taking into account the individual goals and challenges of each brand.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus).
• Proven experience of 4 years as a Brand Manager or similar role in the hospitality industry.
• In-depth knowledge of brand development, marketing, and consumer behavior.
• Strong understanding of market trends and competitor activities.
• Excellent project management and organizational skills.
• Exceptional communication and interpersonal abilities.
• Demonstrated success in planning and executing successful marketing campaigns.
• Creative thinker with a keen eye for design and storytelling.
• Proficiency in design and branding software is a plus.

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