107 Brand Development jobs in Dubai

We are seeking a dynamic and motivated individual to join our team based in Dubai. This role will focus on supporting and growing our flagship products across the Middle East & South Africa regions.

• Product Innovation : Assist in the launch of new products, ensuring they meet consumer needs & are successfully launched across multiple markets.
• Integrated Marketing Campaigns : Develop a 360-marketing campaign tool kit (ATL & BTL).
• Market Analysis : Conduct detailed market research to identify consumer trends, competitor activities, and opportunities for brand/Category growth.
• Cross-Functional Teamwork : Work closely with internal teams such as R&D, factory, legal, regulatory, finance, sales, and supply chain teams to ensure detailed execution of brand initiatives and alignment with business objectives.
• Strategy : Support in the development of strategies for Red categories.
• Agency Management : Liaise with external agencies to develop assets and campaigns that effectively communicate brand messages with target audience.
• Problem Solving : Identify challenges & creatively solve them.

• Native Arabic & fluency in English.
• Bachelor's degree in marketing, Business Administration, or a related field.
• 1-3 years of experience in brand management or marketing within the FMCG sector.
• Strong skills in data analysis, working with numbers, and insights.
• Excellent verbal and written communication skills with the ability to influence partners.
• Ability to manage multiple projects simultaneously, with attention to detail and results focus.
• Technical skills Experience in Microsoft excel (data analysis & pivot tables, reporting) and Microsoft PowerPoint (presentations, storytelling & visualization).

The ideal candidate will be able to work independently and as part of a team, with a strong focus on delivering results.

We are an equal opportunity employer and welcome applications from underrepresented ethnic minority groups, women, veterans, individuals with disabilities, sexual orientation, gender identity, and other protected classes.

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Who We Are

Authentic is a unified platform that integrates M&A brand strategy creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment the worlds largest sports and entertainment licensing company Authentic connects strong brands with best-in-class partners to optimize long-term value in the brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries including 13000-plus freestanding stores and shop-in-shops and 4000 points of transforms brands by delivering powerful storytelling compelling content innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints platforms and emerging media

Why Authentic

Youll be able to access the resources and scale while leveraging innovative technology and nimble environment. What were saying is this isnt your average day job. If youre hungry to drive ideas into action and own your career lets chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail marketing licensing legal and more we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine evolve and transform brands! At Authentic we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City Authentic has offices in major metropolitan cities including Los Angeles and Miami as well as Toronto Mexico City London and Shanghai.

What Youll Do

As SVP Brand and Business Development GCC youll lead Authentic Brands Groups business across the MEA territory and specifically Dubai. In this critical role youll report directly to the EVP for Lifestyle Brands EMEAI. Youll work with corporate leadership to execute a strategy focused on increasing Authentics brand presence across the MEA territory. Were seeking a driven leader with extensive knowledge of brand licensing who has a strong network of licensing and retail contacts in the MEA territory.

The SVP Brand and Business Development GCC will have overall responsibility for Authentics Lifestyle and Entertainment businesses in the MEA territory and specifically Dubai including business development goals current licensee royalty streams licensee management execution of marketing initiatives and managing administrative costs.

What youll be working on

Lead Authentics MEA territory strategy

• Work in partnership with the London-based EVP for Lifestyle Brands EMEAI to develop and execute a multi-million-dollar business including planning revenue forecasting business analysis territory analysis including geopolitical and economic analysis while conducting due diligence on evolution of the respective retail landscapes. Lead planning to extend and expand Authentic brand presence and distribution in the MEA territory including retail and Ecommerce
• Lead relationship with key retailers/commercial real estate companies in the region to leverage strategic growth with existing and new brand presence.
• Work collaboratively with licensees to develop and execute critical action plans including product initiatives wholesale retail and digital marketplace distribution efforts
• Maximize supply chain connectivity within the region to ensure price and product propositions are consistent and competitive in the respective markets.

Co-Lead business development

• Build lead and direct business development in the MEA territory to formulate a development strategy that generates new business pipeline; incorporate regional and categorical nuances into the sales strategy
• Take a hands-on approach to business development; work closely with the business development team to drive sales activity develop a high-volume of leads and close deals
• Leverage your network of contacts to schedule discussions and meetings with target licensing and retail prospects; assist Business Development in establishing contact with target prospects in the market
• Drive royalty overages through proactive and bespoke brand and marketing tactics to achieve and exceed revenue targets

Future Goal of Building and Leading a high-performing team to:

• Lead and manage the Brand Management and Retail/Licensee Business Development employees at varying levels each responsible for a portfolio of Authentic-owned brands
• Lead direct reports in optimizing business performance including budgeting and forecasting brand planning licensee performance
• Mentor the MEA team; plan and execute talent development and retention strategies
• Instil ownership and accountability to performance deliverables and metrics including partner management and performance data and business growth
• Continuously support the delivery of training career and talent development that retains talent
• Implement and refine best practices for running the business to maximize productivity and achieve business goals
• Build a high-performing team; work with talent acquisition and the people team to build coach and mentor a team that gets results

Oversee brand and marketing management

• Ensure protocols and practices are in place to prepare licensees to perform per the terms and standards of their agreements
• Work in tandem with Marketing to align brand marketing between Authentic licensees; ensure the most up-to-date brand information is conveyed to and adopted by the licensee
• Monitor licensee performance and proactively troubleshoot and correct challenges relating to key contractual and operational issues
• Lead accounts receivable and collections activity develop collections center-of-excellence across your area of responsibility
• Manage and monitor the MEA territory operating budget; proactively adjust the budget to achieve P&L goals

Must Haves

• Have 15 or more years experience in fashion retail or celebrity and entertainment
• Established knowledge of the retail landscape in the MEA territory
• Be a driven self-starter with executive-level leadership qualities
• Have extensive hands-on experience leading all aspects of a business operation including business development and sales retailer relationships brand management and marketing and P&L management
• Anticipate market challenges and develop mitigation strategies
• Be a decisive problem solver with the ability to assess situations quickly consider options and choose a path forward
• Have experience working independently and exhibit excellent communication skills
• Have extensive hands-on experience with the mechanics of the licensing business model
• Possess an extensive network of contacts in the licensing and retail sectors
• Have earned a bachelors degree MBA preferred

Target Deliverables and Metrics

• Gross Minimum Royalty (GMR) for territory
• Royalty Overages
• Profit & Loss Performance
• Royalty Payment/Collections
• New Business Development (in-year and total deal value)

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender gender identity sexual orientation race national origin disability age marital status protected veteran status or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation please contact

To access Authentic sPrivacy Policy which contains information regarding data collected from job applicants and how we use it please click here:

Experience:

Senior Exec

Job Purpose

We are looking for a dynamic, strategic, and brand-obsessed Brand Marketing
Manager to lead the vision, execution, and elevation of the Ounass brand. This
role will oversee all brand communication, partnership activations, and owned
brand storytelling, ensuring every message is aligned with our positioning as
the Middle East’s premier luxury e-commerce destination. The successful
candidate will bring a mix of traditional retail marketing and modern digital
brand-building expertise, rooted in the world of luxury fashion, beauty, and
lifestyle. They will also manage the full brand marketing budget and lead a team
of marketers and social media specialists to deliver industry-defining
campaigns .

• Own and evolve the Ounass brand strategy, ensuring it is consistently reflected across all channels, campaigns, and communications.
• Develop and lead integrated brand marketing campaigns that build awareness, increase emotional connection, and drive long-term equity.
• Increase brand consideration by planning and executing digital-first brand marketing activations, and measuring success through brand lift studies and audience impact metrics.
• Lead cross-functional 360 campaigns in collaboration with Creative, Trade, CRM, PR, Content, and Buying teams.
• Manage and report on the full brand marketing budget, ensuring efficiency and ROI across media, production, partnerships, and activations.
• Oversee influencer collaborations, talent partnerships, VIP seeding strategies, and cultural brand moments (e.g. Ramadan, Art Week, Fashion Week).
• Supervise social media brand strategy and growth in partnership with the Organic Social Media Manager and team, ensuring cohesion with brand direction and campaign moments.
• Act as brand guardian, maintaining excellence in tone of voice, creative expression, and visual identity across all marketing and communication assets.
• Leverage data, consumer insight, and performance metrics to inform future brand initiatives and storytelling strategies.

• 7+ years of experience in brand marketing, with at least 3 years in a managerial or leadership role.
• Strong background in luxury or fashion marketing is essential;
  experience in both traditional retail and digital-first environments
  preferred.
• Proven success leading cross-functional campaigns, influencer programs,
  experiential activations, and digital brand storytelling.
• Deep understanding of the GCC customer and regional cultural moments.
• Strong knowledge of digital brand marketing tactics, tools, and channels
  —including paid media, brand lift studies, and online campaign planning.
• Proven track record managing multi-million media budgets across
  multiple channels and reporting on performance KPIs.
• Experience leading agency relationships and external vendor
  management.
• A strategic thinker who can translate business objectives into creative,
  measurable brand outcomes.
• Inspirational team leader with experience managing, mentoring, and growing cross-functional marketing talent with measurable team performance improvements.
• Exceptional communication and stakeholder management skills.
• Experience with AR/VR marketing applications for luxury fashion
• Understanding of Web3, NFTs, and metaverse marketing opportunities
• Experience with AI-powered personalization and customer journey optimization
• Understanding of livestream commerce and social commerce strategy

• The chance to work in a fast-paced, innovative e-commerce environment.
• Opportunities for growth and development in the beauty industry.
• A supportive team culture that values creativity and excellence.

•The position is held responsible to develop and implement the long and short-term marketing and financial strategies for the brand
•The broad scope of the task requires interaction heavily with internal & external stakeholders.

Responsibility:

Brand Management:

• Integrate communication strategy for enhancing brand equity and brand preference.
• Efficient media management and planning for optimum utilization of resources.
• Manage and coordinate all marketing and advertising activities.
• Understand product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.
• Formulate business plans for overall development and accomplishment of top and bottom-line profitability.
• Develop brand positioning strategy in line with the brand objectives.
• Ensure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories.
• Liaise with Media Groups and Marketing Agencies to develop appropriate theme communication methodology in line with brand objectives.
• Work with brand principals and internal stake holders to help achieving the objective of building the brand.
• Build strategies and action plans to acquire a database and be the custodian for implementation.

Promotions & Events:

• Recommend Brand/store promotions in consultation with brand custodians.
• Ensure that all communication material required for the promotions is developed / designed and sent to the territories within the time frame specified, and with the required approvals, allowing adequate time in case changes to be adopted.
• Recommend events specific to brand / product category / season.
• Forecast along with brand custodians the increase in footfall sales during the promotions; hence come up with an ROI.

In-store / Out Door Media Planning:

• Ensure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings).
• Ensure time frame and seasonality peaks are met.
• Get preferential rates based on group’s economy of scale and tactical negotiations.
• Ensure that the outdoor media communication is replaced regularly with images and captions.
• Co-coordinate with the territories and the brand principles as necessary on the media advertising.
• Ensure consistency in the brand image.
• Provide innovative solutions and proposals for new POS materials for stores/Brand.

Budgeting & Planning:

• Prepare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories / brands with the break up in terms of season, campaign, media etc.
• Prepare annual marketing calendar and Product specification catalogs.
• Review the budgets and make recommendations to the management as deemed necessary.
• Report on the utilization of the Budgets periodically.
• Ensure budget is effectively and efficiently utilized.

Media Groups Management:

• Plan and coordinate with Corporate Marketing on media buying.
• Track advertising maintained with the Media Groups / Agencies.
• Review the effectiveness of advertisement promos and take corrective actions.
• Set agency deliverables with respect to the brand’s communication strategy.
• Responsible for all approvals on the brand and marketing in coordination with brand and management.
• Ensure utilize internal manpower to achieve quality output.

Market Research:

• Conduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing.
• Conduct market research to study the effectiveness of the media campaign and with respect to the money spent.
• - Set goals and parameters for the Marketing Research, ensuring a meaningful output that can be utilized to develop plans and strategies

Other Responsibilities:

• Negotiate with vendors / media groups and printers.
• Create opportunities for Cross Promotion (i.e., Banks, Airline, other retail brands) and co-branding.
• Plan with editors for PR and media coverage in consultation with Brand Head and Group Corporate communication & PR.
• Manage the loyalty program/privilege clubs of the brands and recommend strategies to ensure increase in the perception level of the program.
• Recommend strategies to Club Apparel team to increase membership in the Loyalty Program and provide support in sending mailers/brochures to privilege club members.
• Represent the Brands at media and marketing events i.e., to understand the essence and the fashion part of each of the brand to enable representing those brands as an ambassador in marketing related needs.
• Conduct territory and market visits to assess implementation of marketing / branding guidelines and source competitive intelligence.
• Keep abreast of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trends.
• Be close to stores and territories to know the customers and the market trend.
• Be abreast to the competition in the same sectors to enable market share knowledge.
• Coordinate with mall management to ensure capitalize on their activities, and utilize opportunities.
• Be abreast with seasonal launches and product heroes, and brand thematic displays.

Qualification:

The ideal Marketing Manager in a retail company should have 7+ years of progressive experience in brand management, with a minimum of 5 years specifically in the retail sector. Proven success in developing and implementing strategic brand initiatives, enhancing customer engagement, and achieving measurable business results is essential.

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Carleen Castaneda - Manager - Human Capital - Human Capital

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

What you'll be doing:

The role holder is responsible for ensuring effective implementation of Marketing activities across the relevant focus area: Events, PR, social media, Corporate Communication, etc. to support the marketing strategy and objectives for the portfolio of diverse Sports brands.

Job Description:

• Work cohesively with all members of the marketing team to create an omni channel activation plan and drive implementation to maximize brand exposure.
• Assists the function to prepare regular reports and analysis on return on investment (ROI)Monitor and benchmark competitor activities, category trends and consumer habits in the market, recommending plans and actions to ensure competitive advantage.
• Creates and manages periodic communication summary report of all activities to keep the team abreast of ongoing and completed initiatives.
• Identify activation opportunities across channels and recommend innovative solutions.
• Liaise with internal team members (product team, brand team, etc.) as well as external teams (agencies, influencers and communities).
• Execute approved social media calendars in line with brand guidelines
• Craft and liaise on briefs for content creation in line with brand guidelines
• Coordinates with internal and external stakeholders to ensure smooth execution of sports marketing activities
• Maintains records related to marketing expenses, and regularly updates management on budget expenditure and overall costs
• Proficient user of MS Office (Excel, PPT, etc.)

People Management:

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development.
• Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth

Functional/Technical Competencies:

• Social media management
• Content planning
• Vendor management
• Creative problem-solving
  

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

What you'll be doing:

The role holder is responsible for ensuring effective implementation of Marketing activities across the relevant focus area: Events, PR, social media, Corporate Communication, etc. to support the marketing strategy and objectives for the portfolio of diverse Sports brands.

Job Description:

• Work cohesively with all members of the marketing team to create an omni channel activation plan and drive implementation to maximize brand exposure.
• Assists the function to prepare regular reports and analysis on return on investment (ROI)Monitor and benchmark competitor activities, category trends and consumer habits in the market, recommending plans and actions to ensure competitive advantage.
• Creates and manages periodic communication summary report of all activities to keep the team abreast of ongoing and completed initiatives.
• Identify activation opportunities across channels and recommend innovative solutions.
• Liaise with internal team members (product team, brand team, etc.) as well as external teams (agencies, influencers and communities).
• Execute approved social media calendars in line with brand guidelines
• Craft and liaise on briefs for content creation in line with brand guidelines
• Coordinates with internal and external stakeholders to ensure smooth execution of sports marketing activities
• Maintains records related to marketing expenses, and regularly updates management on budget expenditure and overall costs
• Proficient user of MS Office (Excel, PPT, etc.)

People Management:

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development.
• Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth

Functional/Technical Competencies:

• Social media management
• Content planning
• Vendor management
• Creative problem-solving
  

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Contract: 1 year (renewable and extendable)

Employment: Outsourced through ManpowerGroup Middle East

Role:

As a Brand Marketing Executive, you will have the opportunity to contribute to establishing our client's Smoke-Free products as an experience brand across the GCC markets by delivering locally relevant and engaging omni-channel communication campaigns and compelling brand content that will drive brand awareness, consideration, intent to purchase and loyalty, resulting in sales and market share growth and a sustained emotional connection with consumers.

Role and Responsibilities:

• Embed global best practices in local content management through the trans-creation of messages, toolboxes and initiatives generated by global teams.
• Work closely with the trade marketing teams across markets for the effective deployment of product and brand communication initiatives.
• Liaise with company's markets and use best practices for planning and executing brand communication strategy.
• Brief and guide agencies on specific projects to achieve excellence in execution at the best price.
• Maintain the markets marketing calendar updated and ensure all assets are delivered on time.
• Produce creative content to be used in offline channels including print and videos.
• Ensure that all brand assets are developed in full compliance with local regulations, company Marketing Code/guidelines and Business Conduct Principles & Practices.

Requirements:

• University degree in Business Administration/Marketing; MBA is a plus
• You have 4-6 years of B2C brand marketing experience on the brand side or in a content development role within a creative/ media agency, e-commerce, or social media companies
• Strong understanding of and passion for brand marketing and communication
• Excellent planning and project management skills, experience working in multi-disciplinary cross-functional project teams
• Strong analytical skills, problem solving capabilities and data-driven thinking
• Content creation and toolkit development experience is an asset
• Fast learner, curious and outward looking
• Exceptional collaboration and communication skills and experience working in lean, agile, test & learn environments, where continuous improvement is the norm
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)
• Excellent command of English (both written and spoken). Arabic is an asset.

• Seniority levelNot Applicable

• Employment typeContract

• Job functionMarketing
• IndustriesManufacturing

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GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

What you'll be doing:

The role holder is responsible for ensuring effective implementation of Marketing activities across the relevant focus area: Events, PR, social media, Corporate Communication, etc. to support the marketing strategy and objectives for the portfolio of diverse Sports Brands.

Job Description:

• Work cohesively with all members of the marketing team to create an omni channel activation plan and drive implementation to maximize brand exposure.
• Assists the function to prepare regular reports and analysis on return on investment (ROI)Monitor and benchmark competitor activities, category trends and consumer habits in the market, recommending plans and actions to ensure competitive advantage.
• Creates and manages periodic communication summary report of all activities to keep the team abreast of ongoing and completed initiatives.
• Identify activation opportunities across channels and recommend innovative solutions.
• Liaise with internal team members (product team, brand team, etc.) as well as external teams (agencies, influencers and communities).
• Execute approved social media calendars in line with brand guidelines
• Craft and liaise on briefs for content creation in line with brand guidelines
• Coordinates with internal and external stakeholders to ensure smooth execution of sports marketing activities
• Maintains records related to marketing expenses, and regularly updates management on budget expenditure and overall costs
• Proficient user of MS Office (Excel, PPT, etc.)

People Management:

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development.
• Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth
• Social media management
• Creative problem-solving

• Seniority levelEntry level

• Employment typeFull-time

• Job functionMarketing
• IndustriesRetail

Referrals increase your chances of interviewing at GMG by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.