26 Brand Growth jobs in Dubai

Job Opportunity

We are seeking a highly strategic marketing professional to lead brand growth, regional campaigns, and consumer engagement across the Middle East.

Key Responsibilities:

1. Develop and execute regional marketing strategies to drive brand awareness and market share.
2. Lead multichannel campaigns including digital, retail, and trade marketing.
3. Collaborate with cross-functional teams (sales, category insights) to optimize go-to-market strategies.
4. Analyze market trends & consumer insights to develop innovative marketing initiatives.
5. Manage marketing budgets ensuring optimal resource allocation and ROI.

Requirements:

1. 5+ years of FMCG marketing experience in the Middle East.
2. Strong expertise in brand management, trade marketing & consumer insights.
3. Proven track record in leading marketing campaigns & driving business growth.
4. Experience in a regional role within a multinational FMCG company is highly desirable.
5. Excellent communication, leadership & stakeholder management skills.

Due to the large number of applications we receive, we can only respond to candidates who have been shortlisted for the position. If you haven't had a response within 5 working days, please assume you have not been shortlisted.

Required Experience: Manager

The Senior Marketing Executive will be responsible for driving brand awareness and growth in the sports retail sector.

• Network Development : Build relationships with internal and external stakeholders to promote the brand.
• Activation Strategy : Research and identify opportunities to represent sports brands, ensuring seamless execution of offline activations, PR, and OOH campaigns.
• Brand Presence : Collaborate with marketing teams to establish a strong brand presence on social media platforms.
• Campaign Execution : Create impactful content, activations, and campaigns to engage target audiences and drive engagement.
• Performance Management : Define performance goals, track progress, and provide regular updates to ensure achievement of objectives.

The ideal candidate should have relevant experience in GCC markets and be adept at creating and executing global and local campaigns that resonate with diverse audiences. They must excel in building strong relationships within the team and with key stakeholders, including media partners, influencers, and event organizers.

This role offers a unique opportunity to work with a well-established organization in the sports retail sector, driving growth and brand awareness through strategic marketing initiatives.

Our organization is seeking a strategic and creative Marketing Communications Leader to elevate our brand across the Middle East & Africa.

This role involves shaping our external voice and internal alignment, working across functions to ensure consistency and impact.

As a Marketing Communications Leader, you will drive the external communications strategy, adapt global messaging with a regional lens, and own the creation of marketing materials.

You will also help maintain a consistent credible presence across digital platforms, social media, and earned media channels.

• Bachelor's degree or equivalent experience in marketing, communications, business, or a related field
• 10 years of B2B marketing or communications experience, preferably in an industrial or technology environment
• Strong experience in campaign execution, content development, and digital marketing
• Excellent written and verbal communication skills

At our organization, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives.

We offer flexible, competitive benefits plans to meet your physical, mental, financial, and social needs. This includes medical insurance, employee assistance programs, tuition reimbursement, employee resource groups, recognition, and more.

Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave, vacation, and holiday leave.

Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship, coaching, project management, and on-the-job training.

Brand Development Specialist

Elevate your career in marketing by joining our team as a Brand Development Specialist. In this role, you will be responsible for developing and implementing effective marketing strategies to drive brand awareness and customer engagement.

• Develop and manage a comprehensive content library and calendar to streamline marketing efforts and optimize message delivery.
• Design and implement innovative marketing campaigns to drive brand growth and customer acquisition.
• Create high-quality visual content that resonates with our audience and differentiates our brand.

1. Strong content creation skills and a passion for brand building.
2. Ability to develop and execute innovative marketing strategies and campaigns.
3. Excellent collaboration and communication skills.
4. Experience working with cross-functional teams and stakeholders.

We're seeking a talented and motivated individual who is passionate about building strong brands and driving business results. If you're interested in this opportunity, please submit your application.

Join to apply for the Brand Development Manager role at Al Tayer Insignia

Join to apply for the Brand Development Manager role at Al Tayer Insignia

Al Tayer Insignia | Beauty Brand Manager – Beauty Distribution

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gym Shark and The White Company, to name just a few

About The Role

We are looking for a brand passionate individual, who wants to help build Beauty Brands and develop brand strategy for new and existing brands across Al Tayer Beauty (UAE & GCC).

The role will mean working and collaborating with our different business channels, helping to develop Trade/ Client experience proposition, vision, values, insights, competitive differentiation and target audience.

Brand development and budgeting is key skill in managing internal and external stakeholders. Managing the expectations and building strong relationships with the stakeholders is highly essential as you will be representing the department/ team, specially within the business and the externals. You will also work and align in close partnership with cross functional centralized departments and brand councils.

What You'll Be Doing

Strategic Roles and Responsibilities

· To ensure key performance indicators qualitative & quantitative are achieved successfully

· To develop & drive trade, strong skills in building brand agenda across the portfolios.

· Focus on brand expansion and the necessary skills to attract our target customers.

· Help to structure research requirements based on market trend & competitive analysis along the brand journey.

· Should be data driven, leveraging target customer and competitive analysis to understand and make strategic decisions.

· Should be able to analyze the collated data, CRM information, as this will help us to understand customer insights and brand positioning.

· Strong communication skills with trade growth in mind.

Functional Roles and Responsibilities

· Brand specialization with the purpose of strategic equities behind the brand, project character, and key differentiators with competition.

· Lead day to day relationship with internal & external stakeholders.

· Lead budget management for full year along inventory OTB and A&P allocation

· Support all brand strategy requirements across the portfolio through development of new brands and any rebranding, working closely with the businesses.

· Support all brand research requirements (brand development, tracker, brand evaluation) and ensures follow through action plans on findings.

· Assist in development of School of strategic roll out vs initial expansion plan.

· Support all brand capability building curriculum and agenda for coaching requirements in organization of all in person and remote training modules, collection, tabulation, and presentation of attendee feedback with alignment with brand.

· Support maintenance of the brand intellectual property management with legal department

· Able to organize and deploy full working engagement calendars/events/ PR and lead the way with operational execution.

· Able to simplify complex tasks/ assignments into simple and effective communication/ working tasks.

· Able to plan and organize and juggle multiple priorities driving multiple concurrent projects in an agile environment.

· Support maintenance of the brand intellectual contractual management with legal department

· Support maintenance and management of a Brand Community Forum to discuss great brand work across business units, where the teams inspire each other with their work that has taken strategy into action and creates winning, innovative, and desirable brands that win hearts and minds of customers and drive customer lifetime value.

· Support maintenance of the brand intellectual contractual management with legal department

People Management Roles and Responsibilities

· Guide and motivate subordinates to enhance performance and produce quality work.

· To identify key talent in the business and to ensure that a development plan is in place so that we are able to have a career pathway ready for the key seats in the business.

· Prepare business reports monthly /periodically for submission to the Head of Distribution as well as to the stakeholders to enable them to monitor the brand image, and success of Trade plan, strategies, sales, inventory, and market intelligence.

About You

· 3 years' + in the Beauty Retail space, in a similar role

· Good knowledge of the strategic and financial indicators

· Previous experience managing Profit & Loss Account

· Fluent in English - Arabic / French language is an advantage

· Strong written and verbal skills with the ability to simplify complex topics.

· Strong communication skills and well-balanced personality, a person who can engage and influence leaders in the Business

· Ability to work in a diverse environment, strong planning skills and ability to manage and monitor performance.

· Familiar with GCC regional trends and insights, keeping a close eye on the brand trends.

· Strong understanding of culture and regional sensitivities

• Seniority level Not Applicable

• Employment type Full-time

• Job function Marketing and Sales
• Industries Retail

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Job Overview

We are seeking a skilled Brand Development Manager to join our team in Dubai, UAE.

The successful candidate will be responsible for developing and executing brand strategies that drive business growth and build strong brand equity.

Key Responsibilities:

• Develop comprehensive brand plans that align with business objectives and identify opportunities for growth.
• Collaborate with cross-functional teams to launch new products and services that meet customer needs and preferences.
• Analyze market trends and competitor activity to inform brand development strategies.

Requirements:

• 8 years of experience in marketing or a related field, preferably in a fast-moving consumer goods (FMCG) company.
• Demonstrated track record of building strong brands that drive business results.
• Strong understanding of market research principles and analytical tools.
• Ability to work effectively in a team environment and lead cross-functional projects.

Business Objectives:

• Lead the development of annual brand priorities and integrated commercial plans.
• Manage the brand marketing budget to ensure efficient resource allocation and maximize return on investment.
• Conduct regular analysis of brand performance metrics to inform strategic decisions.

Skills and Qualifications:

• Proven expertise in brand development, marketing strategy, and market research.
• Strong communication and project management skills.
• Ability to analyze complex data and develop actionable insights.

A key player in our organization, the Marketing Manager is responsible for devising and executing strategic marketing plans to propel brand awareness and recognition across the region.

• Developing and implementing comprehensive marketing strategies to drive growth and expansion.
• Collaborating with cross-functional teams to ensure seamless execution of marketing initiatives.
• Analyzing market trends and consumer behavior to inform data-driven marketing decisions.

• Opportunities for career advancement and professional growth.
• A dynamic and collaborative work environment.
• Competitive compensation and benefits package.

**Job Title:** Brand Marketing Specialist

The primary objective of this role is to conceive, execute, and manage marketing strategies that enhance and promote the brand's presence and reputation in the market.

• Develop comprehensive marketing plans and campaigns to increase brand awareness, engagement, and sales.
• Collaborate with the marketing team to create compelling content across digital, social media, print, and events platforms.
• Monitor brand performance metrics and analyze data to optimize campaigns and improve marketing ROI.
• Conduct market research to identify trends, customer insights, and competitor strategies.
• Implement strategies to drive category, brand, and sales growth, including brand equity, awareness, and engagement strategies.
• Articulate and execute short and long-term brand and commercial plans, aligning with business objectives.
• Develop market intelligence to understand consumer, brand, and marketplace drivers, translating insights into actionable strategies.
• Manage operations to achieve annual targets.
• Analyze consumption, sales, and primary research data to diagnose performance and identify growth opportunities.
• Assist with community management for social channels, monitor campaigns, and analyze web traffic using KPIs.
• Manage marketing projects, ensuring timely delivery within budget, and coordinate with cross-functional teams.
• Work with product development, sales, and customer service to align initiatives.
• Make informed decisions around investments to mitigate risks and maximize returns.
• Manage brand assets and ensure consistent usage across campaigns.
• Organize and promote brand events, product launches, and marketing initiatives.

Our ideal candidate will possess a collaborative mindset, strong organizational skills, and proficiency in Microsoft Office. The individual should be able to multitask, prioritize effectively, and maintain confidentiality and discretion.

Job Title:

Trade Marketing Specialist

Job Summary:

We are seeking a skilled Trade Marketing Specialist to join our team. The successful candidate will be responsible for supporting the development of regional trade plans, aligning with suppliers and retailers, and coordinating with internal and external stakeholders.

Main Responsibilities:

• Support the team in building regional trade plans for all fragrance brands.
• Align with suppliers and malls/retailers for permits and space bookings.
• Coordinate with all internal and external stakeholders to ensure timely trade activations with relevant tools.
• Support commercial teams with on-field marketing assistance during trade activations.
• Analyze trade animation performances in terms of ROI and Sell Out results.
• Update the trade marketing calendar regularly.
• Prepare and share a quarterly newsletter with initiatives across all fragrance brands.
• Support marketing teams with ppt presentations for retailers and internal meetings.
• Share available assets and guidelines with key stakeholders like retailers/distributors/suppliers for new product launches and social media visibility.
• Support Etrade teams with online exposures and activations.
• Monitor and track competitors' activities (offline/online) and share best practices internally.
• Undertake daily administrative tasks including raising POs and updating PO trackers.

Required Skills and Qualifications:

Experience: 1 year in a marketing role preferably within the retail industry.

Skills: Strong analytical skills, ability to collaborate with internal & external stakeholders, dynamic positive thinking, and excellent communication skills.

Education: Not specified

Language: Proficient in English

Tools: Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word)

Market Knowledge: Knowledge of the Middle East market and the consumer of this region

Alignment: Alignment with the Shiseido Trust 8 working principles: Think Big, Take Risks, Handson, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success