456 Brand Manager jobs in Dubai

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker’s, Grind, Somewhere, Public, Soil, Shalwa and Kumo.

We are presently seeking to hire a highly qualified Brand Manager to lead the development and execution of brand strategies and marketing initiatives. The ideal candidate will have proven experience in the hospitality industry, a deep understanding of market trends, and a passion for creating memorable brand experiences. If you're a visionary thinker with excellent project management skills, apply now to drive brand growth and market presence in a collaborative and fast-paced environment.

Key Responsibilities:

• Develop and execute brand-specific overarching strategies aligned with overall company objectives.
• Ensure seamless integration of brand strategies with other marketing efforts.
• Collaborate with cross-functional teams to drive brand growth and market presence.
• Plan and execute innovative campaigns that resonate with the target audience.
• Oversee the coordination of brand-related activities across different channels and platforms.
• Oversee the creation of brand-specific marketing materials and brand assets, ensuring strict adherence to the unique brand guidelines for each restaurant and café brand.
• Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.
• Collaborate with internal teams to plan and launch new branches and menu items.
• Manage relationships with influencers to enhance brand visibility.
• Oversee the development of multimedia content, ensuring alignment with brand identity.
• Actively engage in public relations activities and external communication efforts.
• Lead CSR initiatives in alignment with the company's values and community goals.
• Coordinate sponsorships and partnerships that align with the brand's image.
• Manage internal communications to ensure consistent messaging across the organization.
• Oversee brand-specific social media channels and engage with online communities.
• Develop and execute community engagement strategies to strengthen brand loyalty.
• Analyze and report on the performance of brand-related activities.
• Provide strategic insights and recommendations for continuous improvement.
• Plan and execute brand-related events, product launches, and promotional activities for each brand, maximizing brand exposure and engagement, and aligning with the specific goals and themes of each brand.
• Define and track brand-specific key performance indicators (KPIs) to assess the success of branding and communication efforts for each brand, adjusting strategies as needed to address the unique challenges and opportunities of each brand.
• Work closely with the operation, creative, and sales teams to ensure that the brand message is consistently and effectively communicated across all brand-related materials and activities, considering the individual requirements and opportunities of each brand.
• Develop and maintain brand-specific social media strategies, ensuring that each brand effectively leverages online platforms and digital marketing channels.
• Provide regular and ad-hoc reports to the executive team, summarizing the marketing performance for each brand and outlining recommendations for improvement, taking into account the individual goals and challenges of each brand.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus).
• Proven experience of 4 years as a Brand Manager or similar role in the hospitality industry.
• In-depth knowledge of brand development, marketing, and consumer behavior.
• Strong understanding of market trends and competitor activities.
• Excellent project management and organizational skills.
• Exceptional communication and interpersonal abilities.
• Demonstrated success in planning and executing successful marketing campaigns.
• Creative thinker with a keen eye for design and storytelling.
• Proficiency in design and branding software is a plus.

• Reports to Marketing Manager Shiseido Brands
• Job Location: Dubai, UAE
• Contract type: Permanent

In line with the general objectives of the Company, strategic positioning, and operational plans, proposes, develops and ensures the implementation of the brand's vision and strategic plans to achieve the set objectives. Develops and ensures the implementation of Marketing, PR, Digital and Education plans in line with Global / EMEA brand guidelines. Acts as brand guardian and direct link between local market and EMEA brand teams. Drives local relevancy projects to adapt the brand's product offering and communication to the needs of the region.

• Oversees Brand Management, Marketing, Digital and VM functions of the brand, while closely collaborating with PR and Education teams.
• Builds & executes Marketing calendar with focus on 360 launch plans of key bets and 'Always On' visibility of pillars. Leads the orchestration through close collaboration of all relevant departments internally and with retail partner.
• Responsible for A&P Budget management, ensuring spends are in line with the brand strategy and allocated budget, with focus on ROI.
• In charge of executing regional brand strategy, in line with global guidelines, Forecasting, Pricing, business performance reporting and analysis
• Focuses on the brand's digital acceleration.

• Marketing
  • In charge of defining & implementing Marketing Plans and strategic priorities for the Middle East. Acts as brand guardian to ensure that local strategy is in line with Global DNA and guidelines.
  • Acts as the primary point of contact between the Middle East and EMEA to ensure local market needs are met and aligned with the brand holder.
  • Oversees Marketing, Digital and VM functions, and manages respective team members. Collaborates closely with PR and Education functions, ensuring respective activities are executed in a timely manner and in line with brand strategy and priorities.
  • Leads and drive key bet launch plans in close collaboration with retail partner, ensuring timely on counter dates and 360 launch activations across all touchpoints and monitors the performance of all new launches quantitatively and qualitatively, suggesting corrective actions where necessary. Sets clear marketing objectives, including Retail, and Market Share forecasts.
  • Leads development and execution of strategic, tailor-made retailers plans, driven by consumer centricity.
• Digital
  • E-retail: In charge of developing strategic plans and activities of e-retail accounts, ensuring maximum visibility and SOV through driving sampling, GWP and CRM activations. Responsible for up-to-date product listings and assets.
  • Paid Media: briefs media agency/retail partner on launch campaign objectives, budgets and KPIs. Ensure asset adaptation in line with local needs, and timely Go-Live date. Monitors performance and collaborates with agency to optimize plans on a weekly basis.
  • Earned Media: aligns with PR team on EMV, ranking objectives, and defines plans to achieve set KPIs
• Budget, Forecast, Pricing Management and Analysis
  • Manages brand A&P budget. Ensures spending is in line with budget, strategic priorities and focused on ROI.
  • Responsible for novelty forecasts. Reviews and challenges submitted quantities based on historical data, consumer insights, trends, and benchmarks. Submits forecasts in a timely manner and ensures proper tracking of forecasted vs ordered quantities.
  • In charge of novelty pricing, in line with brand's pricing architecture, local benchmarks as well as brand guidelines and COGs.
  • Analyze and review category and subline weight of business monthly, to measure effectiveness and impact of executed campaigns.
• Reporting and Analysis
  • Creates monthly report on Brand Retail performance by country/channel/category, as well as brand's and competition's key activities, and issues recommendations on required action plans.
  • Analyses brand's pillar franchises/SKUs monthly and issues recommendations on actions accordingly.
  • Monitors market trends and identifies opportunities in regards to local relevancy needs or portfolio gaps, through bi-weekly market visits, retailer and BA feedback as well as competition insights.
  • Responsible for monthly reports, launch deck proposals and post campaign reports to be shared with EMEA in a timely manner.
• Others
  • Supports on new brand launch plans: retailer presentations, 360 launch plans, A&P budget preparation, assortment, pricing, forecasts etc.

• Min 3-4 years of relevant experience within the beauty industry.
• Knowledge of the Middle East market and consumer desirable, but not mandatory
• Prior experience in managing min 1-2 direct reports.
• Successful track record of managing 360° marketing plans execution.
• Entrepreneurial spirit with strong ownership and 'can-do- attitude'
• Experience in managing A&P budgets independently.
• Experience in adapting to challenges, fostering culture of excellence, and guiding communications with main stakeholders: EMEA regional office, Global brand holder and retailers.
• Dynamic, positive thinking, analytical skills.
• Excellent communication & presentation skills.
• Proficient communication in English, Arabic is a plus.
• Alignment with the Shiseido Trust8 working principles: Think Big, Take Risks, Hands-on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker's, Grind, Somewhere, Public, Soil, Shalwa and Kumo.

We are presently seeking to hire a highly qualified Brand Manager to lead the development and execution of brand strategies and marketing initiatives. The ideal candidate will have proven experience in the hospitality industry, a deep understanding of market trends, and a passion for creating memorable brand experiences. If you're a visionary thinker with excellent project management skills, apply now to drive brand growth and market presence in a collaborative and fast-paced environment.

Key Responsibilities:

• Develop and execute brand-specific overarching strategies aligned with overall company objectives.
• Ensure seamless integration of brand strategies with other marketing efforts.
• Collaborate with cross-functional teams to drive brand growth and market presence.
• Plan and execute innovative campaigns that resonate with the target audience.
• Oversee the coordination of brand-related activities across different channels and platforms.
• Oversee the creation of brand-specific marketing materials and brand assets, ensuring strict adherence to the unique brand guidelines for each restaurant and café brand.
• Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.
• Collaborate with internal teams to plan and launch new branches and menu items.
• Manage relationships with influencers to enhance brand visibility.
• Oversee the development of multimedia content, ensuring alignment with brand identity.
• Actively engage in public relations activities and external communication efforts.
• Lead CSR initiatives in alignment with the company's values and community goals.
• Coordinate sponsorships and partnerships that align with the brand's image.
• Manage internal communications to ensure consistent messaging across the organization.
• Oversee brand-specific social media channels and engage with online communities.
• Develop and execute community engagement strategies to strengthen brand loyalty.
• Analyze and report on the performance of brand-related activities.
• Provide strategic insights and recommendations for continuous improvement.
• Plan and execute brand-related events, product launches, and promotional activities for each brand, maximizing brand exposure and engagement, and aligning with the specific goals and themes of each brand.
• Define and track brand-specific key performance indicators (KPIs) to assess the success of branding and communication efforts for each brand, adjusting strategies as needed to address the unique challenges and opportunities of each brand.
• Work closely with the operation, creative, and sales teams to ensure that the brand message is consistently and effectively communicated across all brand-related materials and activities, considering the individual requirements and opportunities of each brand.
• Develop and maintain brand-specific social media strategies, ensuring that each brand effectively leverages online platforms and digital marketing channels.
• Provide regular and ad-hoc reports to the executive team, summarizing the marketing performance for each brand and outlining recommendations for improvement, taking into account the individual goals and challenges of each brand.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus).
• Proven experience of 4 years as a Brand Manager or similar role in the hospitality industry.
• In-depth knowledge of brand development, marketing, and consumer behavior.
• Strong understanding of market trends and competitor activities.
• Excellent project management and organizational skills.
• Exceptional communication and interpersonal abilities.
• Demonstrated success in planning and executing successful marketing campaigns.
• Creative thinker with a keen eye for design and storytelling.
• Proficiency in design and branding software is a plus.

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys, we create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Are you a creative marketer with a passion for building and growing strong brands across multiple categories? We're looking for a Brand Manager to join our team and play a key role in supporting the success of our brand initiatives in toys, consumer products, and location-based entertainment. You'll work closely with internal teams and partners to help execute brand strategies tailored for the GCC market.

The ideal candidate for this position will be hired externally through third-party agency.

The Brand Manager is responsible for driving performance across all stores, ensuring operational excellence and brand compliance. They will implement strategic business plans for profitability and ensure consistent store experiences reflecting brand values. This role requires close management of team training, policy adherence, and risk minimization, while also focusing on customer experience. The manager will interact extensively with senior management and stakeholders, necessitating strong diplomacy and relationship-building skills.

• Delivering Top Line Performance and Profitability
  • Set guidelines for margin exploitation by product area and establish processes to analyze margin deviation.
  • Develop a global commercial strategy covering short, medium, and long term.
  • Define store layout and product category mix according to brand guidelines.
  • Ensure operational standards for visual merchandising, stock availability, customer service, and security while maintaining brand integrity.
  • Train and develop team members to achieve business plan and sales targets.
• Financial & Business Planning
  • Develop the brand operations strategy and strategic plan.
  • Construct, implement, monitor, and control the budget and operational costs for all stores.
  • Enforce company procedures to maintain inventory accuracy, system integrity, and profit protection.
  • Drive cost-saving initiatives and efficiencies by challenging existing processes.
  • Work with GM-HR to monitor manpower costs and maximize productivity.
  • Review and revise standard operating procedures as necessary.
  • Support and lead store managers in implementing audit recommendations.
• People Management
  • Recruit top-notch sales associates to deliver top line sales.
  • Work with GM-HR to deliver employee engagement solutions compliant with HR policies and legislation.
  • Coach and mentor store managers and ensure succession plans are in place.
  • Evaluate and develop high-potential employees.
  • Act as a role model for company values and brand-specific behaviors.
• Corporate & Brand Strategy
  • Promote brand and corporate values consistently.
  • Ensure compliance with legislation, regulation, and corporate governance across stores.
  • Communicate proactively with brand partners to maintain strong working relationships.
  • Collaborate with brand principles to resolve issues and deliver commercial priorities.
• Business Growth & New Markets
  • Manage market entry and store opening projects with provided resources.
  • Ensure compliance with legislation and brand requirements for new territories.
  • Plan and execute strategic operational plans, including expansion into new markets.

• Strategic planning and analytical skills.
• Strong communication and leadership capabilities.
• Proficiency in Microsoft Office Suite.
• Confident decision-making and ability to adapt to market trends.

• College or University degree is required.
• Retail fashion experience is preferred; passion for fashion is a must.
• Proven strategic planning and analytical skills.
• Proficiency in Microsoft Office programs.
• Strong leadership skills and confident decision-making.
• Up-to-date with latest trends and strong sales focus.
• Effective communication and eager to learn.

We're here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click "apply": Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

BOUNCE Middle East is the largest trampoline and entertainment park in the Middle East, with locations in Dubai, Abu Dhabi, Al Ain, Doha, Jeddah, and Riyadh. It offers a variety of exciting freestyle activities, such as a Free Jumping Arena, Freestyle Academy, Big Bag, and the Wall. With over 80 interconnected trampolines, visitors can experience high-energy activities suitable for all ages and abilities.

This is a full-time on-site role for a Brand Manager located in Dubai, United Arab Emirates. The Brand Manager will be responsible for developing and implementing brand strategies, managing marketing campaigns, conducting market research, and maintaining brand consistency. The role includes collaborating with various departments to ensure brand alignment, analyzing market trends, and working on promotional activities to enhance brand visibility and customer engagement.

• Brand Management, Marketing, and Advertising skills
• Experience in Market Research and Analysis
• Strategic Planning and Project Management skills
• Excellent communication and interpersonal skills
• Creative thinking and problem-solving abilities
• Proficiency in digital marketing and social media platforms
• Ability to work in a dynamic and fast-paced environment
• Experience in the entertainment or leisure industry is a plus
• Bachelor's degree in Marketing, Business Administration, or related field

• Develop and implement comprehensive brand strategies aligned with business goals.
• Maintain brand consistency across all marketing channels, touchpoints, and communications.
• Conduct market, competitor, and customer research to refine brand positioning and messaging.

• Plan and oversee brand campaigns for project launches, awareness building, and corporate communication.
• Collaborate with creative and digital teams to ensure high-impact, on-brand execution of all materials.
• Analyze campaign performance and ROI, adjusting strategies as necessary.

• Oversee the development of compelling content for social media, digital platforms, brochures, PR, and events.
• Craft and refine the brand voice and messaging guidelines.
• Support internal communication initiatives to align the company culture with the external brand image.

• Work closely with Sales, Design, PR, Digital, and Project Development teams to align branding with business objectives.
• Manage relationships with creative agencies, PR firms, and media partners.
• Coordinate branding elements across project sites, showrooms, and customer experience centers.

• Stay updated on branding trends, real estate market dynamics, and customer expectations.
• Identify opportunities for innovation in branding, customer engagement, and storytelling.

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
• 5+ years of brand management experience, preferably in real estate, luxury, or lifestyle sectors.
• Proven track record of successful brand campaigns and strategic marketing initiatives.
• Strong understanding of digital marketing, social media, and integrated communications.
• Excellent leadership, communication, and project management skills.
• Creative thinker with strong analytical and problem-solving abilities.
• English Native Required

• Competitive salary (AED 20,000 – AED 30,000)
• Performance-based bonuses, incentives
• Dynamic and collaborative work environment
• Opportunities for career growth within a fast-growing organization
#J-18808-Ljbffr

We are looking for a passionate Brand Manager to become part of our Regional Brand team located in the Dubai talabat office. This role is pivotal in building brand love for talabat across our 8 markets and amongst our employees, vendors and customers. Using talabat's brand identity as your north star, you will help in guiding and shaping initiatives for these main stakeholders from a brand perspective. You will deep dive into our brand love audience and ensure our brand communications and activations are well catered to them. Have your passport ready, travel to our markets is certainly on the menu.

• Vendor Branding: Deep dive into the world of vendors and identify opportunities to improve vendor interactions to be truer to our brand identity and build brand love.
• Employee Branding: Work with the people team to ensure all people initiatives reflect our brand identity. Identify gaps and propose solutions.
• Customer Branding: Build a long-term strategy and activation plan to connect with our brand love audience in each market and implement these plans.
• Build strong relationships and guide local markets in aligning with brand guidelines and positioning, overseeing campaigns and activations.
• Support markets in building content strategy and toolkit for their digital content.
• Build a strategy for social media channels inspired by our brand identity.
• talabat Ecosystem Branding: Represent the brand across the entire talabat ecosystem (sub-brands, rider branding, kitchens, and new features).
• Brand Audit: Act as brand guardian for assets across the region and monitor adherence to the guidelines and brand identity.
• Stay Current with Trends: Guide and influence a team of social media specialists in each market by staying abreast of current social media trends, algorithm changes, and emerging platforms. Inform strategy and provide recommendations for adapting to changing trends.
• Project Management: Collaborate with cross-functional teams and markets on various brand campaigns and projects.
• Data Analysis: Analyze data from social media, brand health trackers, and other metrics to derive actionable insights and recommendations.
• Storytelling and Presentations: Create impactful presentations that effectively communicate brand insights and strategies; develop narratives and storytelling approaches for our brand.
• Organization and Planning: Develop and manage project plans to ensure the timely execution of brand initiatives; maintain organized records of data and reports for reference.

• Bachelor's or Master's degree in marketing, communications, business, or related field.
• Prior experience in brand management, marketing, or advertising, preferably in the food delivery or tech industry.
• Strong understanding of branding principles, marketing strategies, and social media.
• Excellent communication, interpersonal, and teamwork skills.
• Ability to analyze market trends and consumer behavior.
• Proficiency in data analysis and reporting tools.
• Creative thinking and problem-solving abilities.
• Project management experience and ability to manage multiple tasks simultaneously.
• Familiarity with digital marketing channels and social media platforms.

The SMT Brand Manager is the driving force behind the brands commercial growth, creative execution, and storytelling. This role balances creativity with commerce: protecting the SMT DNA while scaling it across Dubai through in-store projects, seasonal pop-ups, and experiential activations. Acting as both strategist and operator, the Brand Manager ensures SMTs narrative is lived and felt across every touchpoint, while delivering clear reporting to the Founder and stakeholders.

• Shape and execute annual and quarterly strategies to drive sales and elevate brand positioning.
• Oversee new store projects and seasonal pop-ups, ensuring profitability and alignment with brand standards.
• Identify collaboration and partnership opportunities that expand SMTs visibility and customer reach.
• Balance creative storytelling with commercial goals to deliver sustainable revenue growth.
• Own the sales strategy and work towards ambitious growth targets.
• Monitor and report on sales performance, client acquisition, and conversion metrics for stakeholders.
• Deliver retail activations and curated events that build brand equity and measurable ROI.

• Lead the procurement strategy, sourcing iconic vintage and luxury pieces that reflect SMTs ethos.
• Cultivate strong relationships with consignors, suppliers, and collectors to secure unique inventory.
• Maintain inventory levels that support both daily operations and special activations with strong sell-through.

• Safeguard and amplify SMTs positioning as a disruptive, experiential luxury vintage brand.
• Translate SMTs aesthetic and story into boutique environments, activations, and curated customer journeys.
• Ensure SMTs retail and event spaces consistently deliver immersive, detail-led experiences.

• Recruit, onboard, and develop a team aligned with SMTs values and brand ethos.
• Design and implement training programs focused on styling, sales techniques, brand storytelling, and client experience.
• Foster a culture of excellence, creativity, and accountability across the team.
• Act as a mentor and brand ambassador, leading by example in both professionalism and creativity.

• Act as the link between daily operations, the Founder, and stakeholders, delivering transparent reports on progress and opportunities.
• Work closely with marketing, finance, and external partners to align on growth strategies.
• Represent SMTs brand vision across industry, media, and partner forums.

• Delivery of consistent year-on-year revenue growth.
• Enhanced supplier, partner, and collaborator relationships.
• Elevated customer experience that drives loyalty, repeat business, and word-of-mouth.
• Recognition of SMT as a benchmark for experiential luxury retail.
• Recruitment and retention of a high-performing team.
• Consistently high staff performance through training programs, reflected in sales conversion and service excellence.
• Clear alignment across operations, reporting, and stakeholder expectations.