973 Brand Manager jobs in Dubai

About Us
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

About Us
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
  

• Own brand campaign planning & execution: Lead the development and delivery of integrated brand campaigns, from big-idea development to in-market execution (including content and activations) that uphold a consistent, bold brand identity across all customer touchpoints
• Drive full-funnel marketing initiatives: Plan and execute high-performance campaigns across paid, owned, and earned channels (digital, social, ATL, etc.), driving awareness, engagement, and conversion
• Manage end-to-end campaign development: Oversee the full campaign lifecycle, from concept and briefing to asset development, deployment, and wrap-up, ensuring 100% on-time delivery, effective coordination, and post-launch performance analysis
• Manage agency & creative ecosystem: Work in close partnership with external agencies, freelance creatives, and internal design teams to prepare and deliver high-quality brand materials and content aligned to the overarching marketing strategy
• Ensure brand & content quality control: Oversee the quality of work delivered by designers and copywriters, ensuring all creative outputs adhere to brand guidelines, tone of voice, and campaign objectives
• Drive performance-driven brand campaigns: Continuously assess, measure, and report on campaign effectiveness; leverage insights to refine messaging, optimize performance, and implement improvements that drive stronger engagement and conversion
• Deliver a rolling calendar of marketing activities: Develop and manage a marketing activity calendar that supports ongoing GTM rollouts, offers, and experimentation in line with business and commercial priorities
• Support product & offer positioning: Translate product and commercial propositions into marketing narratives and visuals that resonate with target customers, ensuring sharp positioning and relevance
• Bridging strategy & execution: Ensure alignment with cross-functional stakeholders between business goals and campaign execution, balancing long-term brand building with shorter-term commercial wins
• Manage country marketing execution teams: Build and lead a lean and nimble marketing team while working closely with regional teams across creative, media, and analytics to adapt assets and strategies for local market resonance
  

• 10+ years of experience in brand marketing, campaign execution, or communications, ideally in fast-paced, consumer-facing (B2C) digital environments, e.g., telco, e-commerce, tech, fintech, lifestyle
• Proven track record of building and launching brands (zero-to-one experience) or leading high-impact campaigns in culturally diverse, digitally savvy markets
• Strong portfolio of integrated brand campaigns—across digital, social, ATL, and content—that have driven measurable growth or cultural relevance
• Hands-on experience managing agencies, designers, copywriters, and cross-functional stakeholders to deliver on marketing goals
• Strong understanding of local consumer insights and how to translate them into resonant creative brand and communications strategies
• Excellent project management skills; demonstrated strong ability to juggle multiple priorities, timelines, and collaborators with clarity and speed
• Startup mindset: agile, hands-on, adaptable, and comfortable operating in ambiguity
• Experience in the MENA region is strongly preferred
  

• Seniority levelMid-Senior level

• Employment typeFull-time

• Job functionAdvertising, General Business, and Marketing
• IndustriesSoftware Development

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Dubai, Dubai, United Arab Emirates 5 hours ago

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Key Responsibilities:

• Develop a comprehensive brand strategy aligned with the company's vision
• Maintain brand consistency across communication channels and customer touchpoints
• Oversee impactful branding campaigns to drive awareness
• Ensure all communications comply with local regulatory requirements
• Collaborate with agencies to produce culturally relevant campaigns
• Leverage digital platforms and experiential marketing for strong brand experiences
• Lead and mentor a team of branding professionals

The ideal candidate will have:

• Proven experience in leading branding, corporate communications, activation, and digital campaigns
• Strong management skills in global agency partnerships
• A hands-on approach to leadership
• Deep understanding of cultural landscapes

Key Skills:

• Brand strategy development
• Brand consistency maintenance
• Campaign execution
• Regulatory compliance
• Agencies management
• Digital marketing
• Leadership and mentoring

This range is provided by GULBAHAR Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Brand Manager – Global Market Expertise

Location: Jebel Ali Free Zone, Dubai, UAE. (Candidates must be currently residing in the UAE.)

• Permanent Contract (2 years) with visa sponsorship.
• 6-month probation period.
• On-site role (no remote option).

Reporting To: Global Marketing Director.

The Brand Manager will act as a key executor within the Global Marketing Team, responsible for managing multiple concurrent projects related to packaging design, POSM development, trade marketing support, and NPD market research. This role demands strong project management, vendor coordination, and cross-functional collaboration skills. The successful candidate will push projects from initiation through to delivery across 20+ international markets, with minimal supervision from the Global Marketing Director.

• Full project management of packaging and POSM development.
• Collaboration with vendors and in-house creative teams.
• Drafting creative briefs and supervising project execution.
• Supporting market research and NPD (New Product Development) inputs.
• Budget monitoring and reporting for assigned projects.
• Overseeing project stages with detailed documentation.
• Managing internal documentation (NDAs, POs, data logs, etc.).
• Cross-department collaboration (5+ internal departments).
• Coordinating with local market teams and international distributors.
• Liaising with non-marketing teams to identify and address local market needs.

• Bachelor's or Master's in Brand Marketing, Management, or Social Sciences.
• Graduate from a Western university (Europe/UK, USA/Canada, Australia/Singapore) - Preferred.

• Minimum 3 years in the tobacco industry (mandatory).
• FMCG background is a strong advantage.
• Experience working in smaller/mid-sized companies with broad responsibilities.
• Proven cross-functional project management experience.
• Exposure to export markets and multicultural teams.
• Understanding of tobacco industry marketing restrictions and regulations.

• Proficient in Microsoft Office Suite (Excel, PowerPoint).
• Experience with ERP/CRM systems (e.g., Odoo, SAP).
• Understanding of print production (packaging, POSMs).
• Basic knowledge of Adobe tools is a plus.

• Strong multitasking ability under pressure.
• Clear, concise communication.
• Excellent time management and attention to detail.
• Proactive, self-starter attitude & reliable.
• Quick learner with a practical mindset.

• Problem-solving mindset.
• Strong organizational and analytical skills.
• Team-oriented with a collaborative mindset.
• Confident in briefing, follow-ups, and taking ownership of deadlines.

• Fluent in English (international accent is preferred).
• Additional languages (Russian, Arabic, French, Chinese) are a plus.

• Mid-Senior level

• Full-time

• Marketing and Sales

• Tobacco Manufacturing

We are seeking a dynamic and strategic Brand Manager to lead the development and execution of brand strategies within our FMCG portfolio. This role is responsible for driving brand growth, market share, and profitability by ensuring consistent brand positioning and consumer engagement across all channels.

• Develop and implement annual brand plans aligned with overall business objectives.
• Conduct market analysis, monitor consumer trends, and identify growth opportunities.
• Manage product lifecycle from concept to launch, including packaging development and innovation pipelines.
• Work closely with cross-functional teams (Sales, Trade Marketing, R&D, Supply Chain) to ensure seamless execution of brand initiatives.
• Develop and monitor marketing budgets, ensuring cost-effective campaigns and activities.
• Track brand performance through KPIs, sales data, and consumer feedback, making strategic adjustments as necessary.
• Collaborate with agencies to deliver impactful advertising, promotions, and digital marketing campaigns.
• Ensure brand compliance and consistency across all touchpoints.

• Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred).
• 5–8 years' experience in brand management within the FMCG industry.
• Proven track record of developing and executing successful brand strategies.
• Strong understanding of consumer behavior, market research, and competitive analysis.
• Excellent communication, presentation, and project management skills.
• Proficiency in digital marketing tools and analytics.
• Ability to work in a fast-paced, results-driven environment.

• Not Applicable

• Full-time

• Marketing

• Food and Beverage Services

Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control an environment that were co-creating. And a culture thats uniquely ours. Care to join us. It isnt a question.

With category leading brands such as Sensodyne Voltaren and Centrum built on trusted science and human understanding and combined with our passion knowledge and expertise were uniquely placed to do this and to grow a strong successful business.

This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

Role Summary:

Looking for a commercially savvy Brand Manager with proven FMCG experience capable of owning brand strategy & executing impactful insight-led local campaigns & activations. This role goes beyond high-level strategy someone who can roll up their sleeves and bring campaigns to life across channels & touchpoints that drive sustainable brand consumption & sales growth.

Key Responsibilities:

• Localize & execute global strategies to suit market needs (claims assets); ensure strategic alignment while tailoring to local consumer behaviour

• Assist with end-to-end campaign management from concept creation with agencies to execution including ATL & BTL assets media plans in-store coordination with Shopper Marketing team influencer activations & on-ground event

• Work closely with media & creative agencies trade & expert marketing teams to deliver cohesive 360 brand experience for activations

• Support Marketing Manager with new product launches & actively contributing in joint planning sessions; collaborate cross-functionally with sales regulatory and supply chain to ensure seamless execution

• Lead artwork process and changes for innovation.

• Assist Marketing Manager in developing annual brand plans. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares.

• Leverage Nielsen/IQVIA and internal data to derive actionable insights about market competitors & consumer behaviour monitor & report brand performance & share insights with internal stakeholders

• Accountable for accelerated share sales and profit growth for assigned brand portfolio; own brand P&L track KPIs and optimize marketing ROI

• Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity - responsible for tracking brand equities and recommending remedial action

• Model Haleon values & behaviours and compliance with all Haleon codes of practice

Basic Qualifications

Essential:

• Bachelors degree in Marketing Business Admin Economics or related field. Position requires knowledge of business/marketing fundamentals

• 3-4 years experience in brand management ideally with FMCG or consumer healthcare

• Proven track record in campaign execution & brand activations

• Demonstrated experience in working with Nielsen/IQVIA or syndicated data tools

• Strong project management & stakeholder engagement skills

• Hands-on experience with digital & omnichannel campaigns

• Fluency in English; strong communication skills

Preferred:

• UAE based experience

• Arabic is a plus

• Working with or adapting regional/global brand guidelines to local market needs

Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.
As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

Required Experience:

Manager

• Develop and implement comprehensive brand strategies aligned with business goals.
• Maintain brand consistency across all marketing channels, touchpoints, and communications.
• Conduct market, competitor, and customer research to refine brand positioning and messaging.

• Plan and oversee brand campaigns for project launches, awareness building, and corporate communication.
• Collaborate with creative and digital teams to ensure high-impact, on-brand execution of all materials.
• Analyze campaign performance and ROI, adjusting strategies as necessary.

• Oversee the development of compelling content for social media, digital platforms, brochures, PR, and events.
• Craft and refine the brand voice and messaging guidelines.
• Support internal communication initiatives to align the company culture with the external brand image.

• Work closely with Sales, Design, PR, Digital, and Project Development teams to align branding with business objectives.
• Manage relationships with creative agencies, PR firms, and media partners.
• Coordinate branding elements across project sites, showrooms, and customer experience centers.

• Stay updated on branding trends, real estate market dynamics, and customer expectations.
• Identify opportunities for innovation in branding, customer engagement, and storytelling.

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
• 5+ years of brand management experience, preferably in real estate, luxury, or lifestyle sectors.
• Proven track record of successful brand campaigns and strategic marketing initiatives.
• Strong understanding of digital marketing, social media, and integrated communications.
• Excellent leadership, communication, and project management skills.
• Creative thinker with strong analytical and problem-solving abilities.
• English Native Required

• Competitive salary (AED 20,000 – AED 30,000)
• Performance-based bonuses, incentives
• Dynamic and collaborative work environment
• Opportunities for career growth within a fast-growing organization
#J-18808-Ljbffr

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

Looking for a commercially savvy Brand Manager with proven FMCG experience capable of owning brand strategy & executing impactful, insight-led local campaigns & activations. This role goes beyond high-level strategy, someone who can roll up their sleeves and bring campaigns to life across channels & touchpoints that drive sustainable brand consumption & sales growth.

• Localize & execute global strategies to suit market needs (claims, assets); ensure strategic alignment while tailoring to local consumer behaviour
• Assist with end-to-end campaign management from concept creation with agencies to execution including ATL & BTL assets, media plans, in-store coordination with Shopper Marketing team, influencer activations & on-ground event
• Work closely with media & creative agencies, trade & expert marketing teams to deliver cohesive 360 brand experience for activations
• Support Marketing Manager with new product launches & actively contributing in joint planning sessions; collaborate cross-functionally with sales, regulatory and supply chain to ensure seamless execution
• Lead artwork process and changes for innovation
• Assist Marketing Manager in developing annual brand plans. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares
• Leverage Nielsen/IQVIA and internal data to derive actionable insights about market, competitors & consumer behaviour – monitor & report brand performance & share insights with internal stakeholders
• Accountable for accelerated share, sales and profit growth for assigned brand portfolio; own brand P&L, track KPIs and optimize marketing ROI
• Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity - responsible for tracking brand equities and recommending remedial action
• Model Haleon values & behaviours and compliance with all Haleon codes of practice

• Bachelor's degree in Marketing, Business Admin, Economics or related field. Position requires knowledge of business/marketing fundamentals
• 3-4 years' experience in brand management ideally with FMCG or consumer healthcare
• Proven track record in campaign execution & brand activations
• Demonstrated experience in working with Nielsen/IQVIA or syndicated data tools
• Strong project management & stakeholder engagement skills
• Hands-on experience with digital & omnichannel campaigns
• Fluency in English; strong communication skills

• UAE based experience
• Arabic is a plus
• Working with or adapting regional/global brand guidelines to local market needs

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests. If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We'll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

• Seniority level : Mid-Senior level
• Employment type : Full-time
• Job function : Marketing and Sales
• Industries : Consumer Services

· Prepare the marketing calendar for the Brand.
· Monitor achievement of brand-wise sales, profit and turnover objectives.
· Work closely with the Marketing team in planning future marketing strategies and execution.
· In charge of the brand's sales in UAE.
· Coordinate with after-sales service to ensure the brand reputation and customer satisfaction is delivered, thus, brand equity is enhanced.
· Analyse the sales achievement on monthly basis and take appropriate decisions for improvement.
· Make recommendations on how to improve business performance and profitability.
· Review the stock position on a biweekly basis, identify the slow-moving items and take action to liquidate it in coordination with the team.
· Implement the marketing plan activities of the brand.
· Plan, and implement the necessary promotion schedule in advance.
Job Requirements:
· Minimum 7 years of experience of working as Brand Manager/Assistant Brand Manager.
· Bachelors / Master's Degree in a relevant field.