Executive Leadership - Digital Marketing Strategy

Dubai, Dubai beBeeMarketing

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Job Description

Senior Marketing Director Opportunity

We are seeking a visionary leader to spearhead our marketing efforts in Dubai and beyond. This role will lead and elevate our marketing initiatives, driving business growth through strategic planning and execution.

Main Responsibilities
  • Design and implement high-impact go-to-market (GTM) strategies for new and existing products and services, collaborating cross-functionally with sales, product, and leadership teams.
  • Develop and execute multi-channel campaigns spanning digital, print, events, and experiential marketing, leveraging advertising, content, influencer outreach, and events to amplify reach and generate high-quality leads.
  • Strengthen the company's brand identity and positioning, developing and implementing brand architecture, messaging frameworks, and visual identity systems.
  • Owning and optimizing the digital marketing strategy, covering SEO, SEM, website UX, email marketing, social media, and paid media, driving online visibility and customer engagement through strategic content marketing and performance campaigns.
  • Leading the development of advertising concepts and creatives for various campaigns, managing advertising spend across digital and traditional platforms to achieve growth targets efficiently.
Key Performance Indicators (KPIs)
  • Meet or exceed revenue targets through high-performing marketing strategies.
  • Increase the number of qualified leads and new customers by set percentage.
  • Improve brand recognition, recall, and preference within target segments.
  • Deliver measurable ROI across campaigns using clear attribution models.
  • Grow web traffic, follower base, conversion rates, and other engagement metrics.

Qualifications & Experience: Bachelor's degree in Marketing, Business, or related field; MBA is preferred. 10+ years of marketing experience, including 4+ years in a managerial role. Proven experience in GTM strategy, branding, and digital advertising.

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Marketing Strategy Specialist

Dubai, Dubai beBeeStrategist

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Job Overview

The Consumer Marketing Director plays a strategic role requiring an in-depth understanding of consumers, the payments ecosystem, travel, and e-commerce.


Key Responsibilities:
  • Develop brand strategies to increase brand preference and provide executive-level overviews of brand health.

  • Align brand positioning with various business segments and key audiences.

  • Identify opportunities to grow the consumer base in profitable business segments.

  • Create adoption and measurement matrices among CEMEA consumers.

Integrated Marketing Planning
  • Prioritize and develop a communication framework that integrates social, brand, product, business segments, and other business priorities under one brand positioning.

  • Understand and prioritize key audiences and build sub-brands within one mega brand.

  • Monitor market trends and competitor activities to identify opportunities and threats.

Market Penetration
  • Identify key drivers contributing to cross-border volumes and develop strategies and action plans tailored to these drivers.

  • Understand consumer life cycles and key moments to develop strategies to increase credit card penetration.

  • Develop programs that can scale to other regions and adopt a test-and-learn approach.

Insights and Trends
  • Utilize consumer research and data to build compelling business cases.

  • Create an easy-to-digest, quick-access dashboard to provide a live view of progress on KPIs.

Cross-Functional Collaboration
  • Work closely with media lead and content strategists to align efforts on the brand, business segments, and product marketing.

  • Collaborate with global and sub-regional teams, represent CEMEA in global forums, and implement global strategies in CEMEA.

Team Leadership
  • Lead a high-performing consumer marketing team, provide guidance, mentorship, and feedback, and foster a culture of creativity, collaboration, and continuous improvement.

  • Drive brand training in CEMEA, proof points, processes, and other collateral to support sales teams.

  • Design, operationalize, and optimize branding requirements and supporting toolkits & processes for clients and partners.

Leverage Data-Driven Approach and Mindset
  • Leverage data insights and research to drive decision-making and optimize brand design efforts.

  • Regularly analyze results, identify areas for improvement, and make data-driven recommendations to enhance brand impact.

Partner Ecosystem Management
  • Own the relationship with creative agencies and ecosystem partners, provide clear creative direction, monitor project timelines, and ensure the delivery of high-quality and impactful creative assets.

This is a hybrid position. The expectation of days in office will be confirmed by your Hiring Manager.


Qualifications
  • Minimum of Bachelor's Degree or equivalent with 15 years of relevant marketing experience.

  • Extensive experience in brand management, travel, and e-commerce industries.

  • Deep understanding of paid social media.

  • Strong collaborator who can demonstrate success in delivering and navigating complex projects in a matrixed distributed global organization.

  • Strategic mindset with exceptional clarity of thought combined with a hands-on, detailed-oriented approach when needed.

  • Outstanding verbal and written communications with ability to communicate with a diverse audience including C-level executives, clients, and business, product, technology, and finance stakeholders.

  • Proven experience managing teams and processes to deliver efficient output and results.

  • Proven track record in developing and implementing marketing strategies and plans that scale across different regions.

Additional Information

Visa is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

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Marketing Strategy Lead

Dubai, Dubai beBeeMarketing

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Job Title: Marketing Strategy Lead

The role of the Marketing Strategy Lead involves overseeing the execution of the firm's marketing strategy across the MENA region. This includes developing actionable marketing strategies and action plans in line with the firm's business objectives.

Main Responsibilities:

  • Develop and execute marketing campaigns to improve brand recognition and market profile.
  • Communicate with partners, directors, and departments to ensure all parties are aware of current marketing projects and future plans.
  • Analyze market demand, industry trends, and client needs to inform marketing strategies.
  • Work with stakeholders on securing strategic partnerships for joint opportunities.
  • Develop marketing materials, such as brochures and capability statements.
  • Oversee the development and maintenance of a strong brand presence.

Requirements:

  • A minimum of 5 years' experience in a managerial role, preferably in marketing or a related field.
  • Proven track record in marketing and ideally client management and business development.
  • Commercial results-driven mindset.
  • Strong communication and relationship-building skills.
  • Excellent English language skills.
  • Flexibility in working hours and traveling.

About the Role:

This is a challenging role that requires a highly skilled and experienced professional who can drive the firm's marketing strategy forward. The ideal candidate will have a deep understanding of the MENA region and its marketing landscape.

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Marketing Strategy Leader

Dubai, Dubai beBeeMarketing

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**Job Title:** Marketing Strategy Leader

As a seasoned marketing professional, you will develop and implement comprehensive strategies to drive revenue growth across various hotel departments. Your expertise in creating engaging customer experiences will ensure our guests receive accurate information throughout their stay.

**Key Responsibilities:

  • Monitor and analyze the effectiveness of marketing initiatives.
  • Liaise with departmental leaders to create targeted marketing campaigns.
  • Collaborate with graphic designers to produce on-brand materials within budget constraints.
  • Implement programs to achieve defined revenue targets.

**Requirements:

Bachelor's degree in Business Administration, Marketing, or related field; 3-4 years of experience in marketing or a comparable role.

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Marketing Strategy Specialist

Dubai, Dubai beBeeProfessional

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Marketing Professional Job Description

The successful candidate will be responsible for leading our targeted communication strategy. This role is crucial for driving attendee registrations, nurturing leads, and maximizing engagement for global exhibitions.

We are seeking a data-driven and detail-oriented marketing professional who can manage segmented email campaigns, maintain CRM accuracy, and execute high-impact WhatsApp broadcast campaigns tailored to key audiences.

The ideal candidate will have experience with email marketing tools like Mailchimp, HubSpot, ActiveCampaign, or Zoho, as well as a good understanding of email and messaging KPIs and how to improve them.

This role offers the opportunity to work in a dynamic environment where creativity, teamwork, and excellence are fostered.

Key Responsibilities:

  • Email Marketing - Plan, write, and schedule targeted email campaigns for audience segments (traders, IBs, investors, exhibitors).
  • Build and manage automated workflows for registrations, reminders, and re-engagement.
  • A/B test email content, subject lines, and CTAs to optimize open and conversion rates.
  • Ensure email design is responsive, visually appealing, and compliant with GDPR and anti-spam regulations.
  • Maintain and segment CRM database (e.g., HubSpot, Salesforce, Zoho) by audience behavior and registration stage.
  • Coordinate data sync between CRM, registration platforms, and lead capture systems.
  • Monitor engagement metrics (open rate, CTR, bounce rate) and use insights to refine outreach strategies.
  • Support sales and operations teams with tailored CRM campaigns and lead tracking.
  • WhatsApp Campaign Management - Plan and execute WhatsApp broadcast campaigns via platforms like Twilio, Interakt, WATI, or Zoko.
  • Segment recipient lists (IBs, VIPs, speakers, exhibitors) and tailor content for high engagement.
  • Create clear, action-driven WhatsApp messages for reminders, QR codes, confirmations, and announcements.
  • Track delivery and response rates to improve campaign timing and content.
  • Coordinate closely with operations to address real-time questions or last-minute updates via WhatsApp.
  • Work with designers and content writers to develop creative assets for campaigns.
  • Collaborate with sales on exhibitor/sponsor communication and database outreach.
  • Assist with post-show nurturing campaigns and feedback collection.
  • Requirements:

    • Bachelor's degree in Marketing, Communications, or related field.
    • 1+ years of experience with email marketing and CRM management.
    • Hands-on experience with tools like Mailchimp, HubSpot, ActiveCampaign, or Zoho.
    • Familiarity with WhatsApp Business API platforms (WATI, Twilio, Interakt) is a strong advantage.
    • Good understanding of email and messaging KPIs and how to improve them.
    • Knowledge of GDPR and other data privacy regulations.
    • Excellent written English and strong attention to detail.
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Marketing Strategy Leader

Dubai, Dubai beBeeStrategist

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Job Description

Key Job Responsibilities:

As a strategic leader, you will oversee all marketing campaigns across channels, delivering on the marketing strategy through creative and innovative implementation. You will manage core marketing pillars: Creative, Social, Data Science, CRM, Experience Design & Media.

  • Lead the development of omnichannel management strategies with a 360-degree experience.
  • Ensure accurate brand communication through social content by collaborating with business stakeholders and creatives.
  • Creative Lead: Oversee seasonal campaigns aligned with the overall brand narrative and optimize brand and performance marketing creative based on learnings.
  • Conduct market analysis to identify growth opportunities and drive launch strategies across markets, target groups, and campaign objectives.

Key Qualifications:
  • Strong background in marketing with expertise in creative and data-driven approaches.
  • Proven ability to lead cross-functional teams and collaborate with business directors for content support.
  • Excellent communication and project management skills with the ability to coordinate, edit, and integrate work from writers and designers.
  • Familiarity with branding guidelines and visual design principles is essential.

Why This Role:

This role offers a unique opportunity to shape the marketing strategy and direction of our organization, driving business growth and success. If you are a creative and innovative leader with a passion for marketing, this could be the ideal role for you.

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Marketing Strategy Intern

Dubai, Dubai beBeeInfluencer

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Internship Opportunity

This role offers hands-on experience in shaping social media marketing strategies for iconic brands. As an intern, you will support key marketing initiatives in social media listening, content ideation, influencer collaboration, and campaign execution.

You will learn about communication strategy, social media tools, influencer marketing, brand building, and more.

Key responsibilities include:

  • Social media trend analysis and identification
  • Identifying key advocates and ambassadors
  • Distributing social media reports to the marketing team
  • Leading micro and macro influencer product seeding strategies
  • Assisting in executing paid influencer campaigns

Requirements include being based in Dubai, having a Marketing or Communications degree, and possessing strong communication and organization skills.

What You Will Gain

This internship provides a unique opportunity to gain valuable experience in social media marketing, develop your skills, and build your professional network.

As a member of our team, you will have the chance to work on exciting projects, collaborate with industry experts, and contribute to the growth of our business.

We are looking for a motivated and ambitious individual who is passionate about social media marketing and eager to learn and grow with us.

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Marketing Strategy Specialist

Business Bay, Dubai beBeeAffiliate

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Marketing Affiliate Opportunity

We are seeking a skilled Marketing Affiliate to develop and execute effective marketing strategies for our company.

Key Responsibilities:
  • Design and implement affiliate marketing campaigns to drive revenue growth.
  • Recruit and manage high-quality affiliates, traders, and partners with expertise in prop trading.
  • Build relationships with affiliates to foster consistent growth and revenue.
  • Monitor and analyze affiliate performance, optimizing campaigns for maximum ROI.
  • Collaborate with the marketing team on promotional materials, content, and engagement strategies.
  • Stay up-to-date on industry trends, competitor activities, and new opportunities in the prop trading sector.
Requirements:
  • Proven experience in affiliate marketing within a proprietary trading firm or related financial services industry.
  • Strong understanding of forex, CFDs, stocks, and prop trading models.
  • Established network of affiliates, traders, and financial influencers.
  • Ability to analyze data, track performance metrics, and optimize marketing efforts.
  • Excellent communication and negotiation skills.
  • Experience with affiliate tracking software and CRM tools.
  • Self-motivated, results-driven, and capable of working independently.

A successful Marketing Affiliate will be responsible for driving revenue growth through effective marketing strategies and campaign execution. The ideal candidate will possess strong analytical and communication skills, as well as experience in affiliate marketing and prop trading.

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Marketing Strategy Specialist

Dubai, Dubai beBeeDigital

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Role Summary:

We are seeking a talented Digital Marketing Strategist to join our team. This role will be responsible for developing and implementing comprehensive digital marketing campaigns that drive business growth.

  • Develop and execute multi-channel digital marketing strategies to engage customers and increase brand awareness
  • Measure and analyze campaign performance, identifying areas for improvement and optimizing spend accordingly
  • Stay up-to-date with industry trends and best practices in digital marketing
  • Collaborate with cross-functional teams to align marketing efforts with overall business objectives
  • Manage and optimize paid advertising campaigns across various platforms
  • Analyze data to identify opportunities for growth and develop targeted marketing strategies
  • Communicate effectively with stakeholders to ensure alignment on marketing goals and objectives

Requirements:

  • Bachelor's degree in Marketing, Communications or related field
  • Proven experience in digital marketing, with a focus on strategy and campaign execution
  • Strong understanding of digital marketing channels, including social media, email, search engine optimization (SEO) and pay-per-click (PPC) advertising
  • Ability to analyze complex data and develop actionable insights
  • Excellent communication and project management skills
  • Experience with marketing automation software and tools

Benefits:

  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Recognition and rewards for outstanding performance

Additional Information:

This is an excellent opportunity for a skilled digital marketer to take their career to the next level. If you have a passion for driving business growth through innovative marketing strategies, we encourage you to apply today.

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Marketing Strategy Lead

Dubai, Dubai beBeeStrategy

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Job Title:

Marketing Strategy Lead

As a Marketing Strategy Lead, you will be responsible for developing and implementing Meta ad campaigns that align with our strategic marketing goals. This involves analyzing campaign performance metrics using data analytics tools to optimize ad spend and improve overall return on investment.

You will collaborate with cross-functional teams including product development and sales to create compelling content that resonates with target audiences. Additionally, you will stay updated on the latest trends and best practices in digital marketing and Meta advertising to ensure our company remains competitive in the market.

To succeed in this role, you should have a Bachelor's degree in Marketing or a related field, along with proven experience of 3 years in managing successful Meta ad campaigns and digital marketing strategies.

Key skills include strong analytical skills with the ability to interpret data and translate it into actionable strategies, excellent communication and interpersonal skills to collaborate effectively with cross-functional teams, and up-to-date knowledge of the latest digital marketing trends and best practices.

In this dynamic environment, you will have the opportunity to lead Meta Ad Campaigns driving AI innovation and elevate your career with top-tier talent and cutting-edge projects.

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