SEO & Digital Marketing Executive

Dubai, Dubai System8Group

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Job Summary:
We are looking for a highly skilled and creative SEO & Digital Marketing Executive to join our team. This role is responsible for managing the company website, developing and implementing SEO strategies, managing backlinks building, optimizing Google campaigns, and overseeing our company’s social media presence. The ideal candidate will have a strong understanding of Digital Marketing trends and a proven track record in improving website rankings and social media engagement.

Key Responsibilities:

  1. Website Management & Search Engine Optimization (SEO):
    Develop and execute effective SEO strategies to increase organic traffic and improve organic search rankings.
    Conduct keyword research and implement on-page and off-page optimization and analysis to identify opportunities.
    Improve website performance by optimizing site structure, content, and meta tags.
    Optimize website content, meta descriptions, and on-page elements for search engines.
    Build high-quality backlinks to improve domain authority.
    Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush and Ahrefs and provide recommendations for improvements.
    Implement technical SEO best practices, including site speed optimization and structured data.
    Stay updated with the latest SEO trends, algorithm updates, and industry best practices.
    Troubleshoot and debug website issues.
    Ensure website security and data protection.
  2. Google Campaign Management:
    Plan, execute, and optimize Google Ads campaigns.
    Conduct A/B testing and optimize campaign performance for maximum ROI.
    Manage budgets and track key performance metrics.
    Provide regular performance reports and insights.
  3. Content Optimization:
    Collaborate with content creators to develop SEO-friendly content.
    Ensure all content aligns with SEO guidelines and business goals.
    Perform content audits and recommend improvements.
  4. Performance Tracking & Reporting:
    Track, analyze, and report on key SEO metrics such as rankings, traffic, and conversion rates.
    Provide actionable insights and recommendations for improving search performance.
    Conduct competitive analysis and benchmarking.
  5. Social Media Management and Brand Image:
    Develop and execute engaging social media strategies.
    Create and design visually appealing social media posts and schedule content for various platforms (Facebook, Instagram, LinkedIn, etc.).
    Monitor social media trends and implement best practices.
    Engage with the audience and respond to inquiries in a timely manner.
    Analyze social media performance and adjust strategies accordingly.
    Manage social media campaigns to increase brand awareness, engagement and generate leads.
    Write compelling and SEO-friendly content for blogs, website pages, and social media.
    Ensure brand consistency across all digital platforms.

Qualifications & Requirements:

  1. Bachelor’s Degree in Marketing, Communications, or a related field.
  2. Experience in designing, developing, and maintaining websites is a must.
  3. Proven experience in SEO, Google Ads, and social media management.
  4. Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
  5. Multi-lingual (English and Russian) is an added advantage.
  6. Proficiency in Google Ads, Facebook Ads Manager, and other PPC platforms.
  7. Experience with content management.
  8. Graphic design skills (Adobe Photoshop, Canva) are a plus.
  9. Excellent analytical, problem-solving, and communication skills.
  10. Strong attention to detail with the ability to manage multiple tasks effectively.
  11. Ability to work independently and as part of a team.
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SEO & Digital Marketing Executive

Dubai, Dubai System8Group

Posted 1 day ago

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Job Description

Job Summary:
We are looking for a highly skilled and creative SEO & Digital Marketing Executive to join our team. This role is responsible for managing the company website, developing and implementing SEO strategies, managing backlinks building, optimizing Google campaigns, and overseeing our company’s social media presence. The ideal candidate will have a strong understanding of Digital Marketing trends and a proven track record in improving website rankings and social media engagement.

Key Responsibilities:

  • Website Management & Search Engine Optimization (SEO):
    Develop and execute effective SEO strategies to increase organic traffic and improve organic search rankings.
    Conduct keyword research and implement on-page and off-page optimization and analysis to identify opportunities.
    Improve website performance by optimizing site structure, content, and meta tags.
    Optimize website content, meta descriptions, and on-page elements for search engines.
    Build high-quality backlinks to improve domain authority.
    Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush and Ahrefs and provide recommendations for improvements.
    Implement technical SEO best practices, including site speed optimization and structured data.
    Stay updated with the latest SEO trends, algorithm updates, and industry best practices.
    Troubleshoot and debug website issues.
    Ensure website security and data protection.
  • Google Campaign Management:
    Plan, execute, and optimize Google Ads campaigns.
    Conduct A/B testing and optimize campaign performance for maximum ROI.
    Manage budgets and track key performance metrics.
    Provide regular performance reports and insights.
  • Content Optimization:
    Collaborate with content creators to develop SEO-friendly content.
    Ensure all content aligns with SEO guidelines and business goals.
    Perform content audits and recommend improvements.
  • Performance Tracking & Reporting:
    Track, analyze, and report on key SEO metrics such as rankings, traffic, and conversion rates.
    Provide actionable insights and recommendations for improving search performance.
    Conduct competitive analysis and benchmarking.
  • Social Media Management and Brand Image:
    Develop and execute engaging social media strategies.
    Create and design visually appealing social media posts and schedule content for various platforms (Facebook, Instagram, LinkedIn, etc.).
    Monitor social media trends and implement best practices.
    Engage with the audience and respond to inquiries in a timely manner.
    Analyze social media performance and adjust strategies accordingly.
    Manage social media campaigns to increase brand awareness, engagement and generate leads.
    Write compelling and SEO-friendly content for blogs, website pages, and social media.
    Ensure brand consistency across all digital platforms.

Qualifications & Requirements:

  • Bachelor’s Degree in Marketing, Communications, or a related field.
  • Experience in designing, developing, and maintaining websites is a must.
  • Proven experience in SEO, Google Ads, and social media management.
  • Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
  • Multi-lingual (English and Russian) is an added advantage.
  • Proficiency in Google Ads, Facebook Ads Manager, and other PPC platforms.
  • Experience with content management.
  • Graphic design skills (Adobe Photoshop, Canva) are a plus.
  • Excellent analytical, problem-solving, and communication skills.
  • Strong attention to detail with the ability to manage multiple tasks effectively.
  • Ability to work independently and as part of a team.

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Content Marketing Manager

Dubai, Dubai Sokin

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Join to apply for the Content Marketing Manager role at Sokin

Join to apply for the Content Marketing Manager role at Sokin

Sokin is looking for a strategic, hands-on Content Marketing Manager to lead the development of engaging, high-impact content across our global marketing channels. You will be responsible for shaping and executing content that drives awareness, educates stakeholders, supports growth campaigns and reinforces Sokin’s positioning as a trusted innovator in the digital payments space.
This role will collaborate closely with the copywriter, localization lead, growth marketing, PR, and design teams to ensure all content aligns with business goals, brand standards and regulatory requirements. The ideal candidate has 4–6 years of experience in fintech or financial services, strong editorial judgment, SEO and LLM fluency and a demonstrated ability to create high-performing content across platforms.
About Us
Sokin is a fast-growing B2B financial services provider, focused on simplifying global payments and receivables for businesses. Our mission is to make cross-border transactions faster, more transparent, and cost-effective — all at competitive wholesale exchange rates.
We’re a next-generation payments platform, enabling businesses to hold, send, receive, and exchange over 75 currencies from a single access point. Our integrated payment acceptance tool, SokinPay, offers even more flexibility for global trade. From sports and entertainment to logistics and travel, our client base is diverse and expanding rapidly.
We’re scaling fast — and looking for passionate, experienced professionals to help us realise our ambitious vision.
Key Responsibilities

  • Content Strategy & Editorial Planning
    • Own the global editorial calendar, coordinating with product, campaign and PR teams to align content with strategic priorities.
    • Define and document content frameworks across the funnel - from brand awareness and product education to engagement and conversion.
    • Establish and maintain tone of voice, style, and brand guidelines in collaboration with the Head of Brand and Head of Social & Content. Support internal communications and leadership narratives, contributing to key messaging moments and company-wide updates.
  • Website, SEO, AI & Content Experience
    • Oversee all written content for the Sokin global website, including landing pages, product overviews, regulatory content and FAQs.
    • Implement SEO best practices and leverage AI/LLM tools for content optimization, performance insights and intelligent content repurposing.
    • Collaborate with the localization lead and web team to ensure multilingual adaptation, regional relevance and frictionless UX.
    • Write and edit high-impact content for the website, product pages, investor decks and sales enablement tools.
  • Cross-Channel Marketing Content
    • Create and adapt content across owned, earned and paid channels including social media, email, paid campaigns, lifecycle flows and global events.
    • Collaborate with designers to deliver assets such as carousels, infographics, video scripts and digital branding collaterals.
    • Repurpose long-form content into formats suitable for global distribution while preserving voice, tone and message consistency.
  • Thought Leadership, PR & Brand Authority
    • Develop thought leadership pieces, regulatory explainers, founder POVs and executive bylines to position Sokin as a trusted voice in business banking and cross-border payments solutions.
    • Draft press releases, media statements and support PR communications in collaboration with external agencies and in-house comms.
    • Identify opportunities for earned media placements and support leadership visibility through events, articles and interviews.
  • Measurement, Optimization & Growth
    • Track and analyze content performance across web, SEO and social platforms; optimize based on engagement and conversion data.
    • Conduct quarterly content reviews and audits to ensure alignment with business goals, campaign performance and regulatory shifts.
    • Use data and qualitative insights to inform content decisions and experiment with new formats and channels.
Qualifications & Experience
  • 4-6 years of content marketing or editorial experience in fintech, payments or financial services.
  • Proven ability to lead website and multi-channel content strategy with measurable outcomes.
  • Excellent writing and editing skills - adept at simplifying complex financial topics for varied audiences (merchants, consumers, regulators).
  • Strong understanding of SEO, AI and large language model (LLM) trends with experience in driving organic growth and optimizing content performance using GA4 and analytics tools.
  • Hands-on expertise with CMS platforms and collaboration tools (e.g., Notion, Google Docs, Grammarly).
  • Experience working cross-functionally with product, legal, compliance design and growth teams.
  • Ability to craft human-first narratives across formats from blogs and sales content to investor decks and pitch materials.
  • Familiarity with multilingual content, localization workflows and regulated content environments.
Core Competencies
  • Strategic Content Planning & Execution
  • Website & SEO Management
  • Cross-Functional Collaboration
  • Editorial Rigor & Storytelling
  • Thought Leadership Development
  • Fintech/Regulatory Fluency
  • Data-Driven Content Optimization
Key Content Outputs
  • Website and landing page copy
  • Blog articles, thought leadership and explainers
  • Social media posts and LinkedIn carousels
  • Email and lifecycle campaign content
  • Executive bylines and PR articles
  • Sales and partner enablement content
  • Product FAQs and compliance-aligned educational pieces
The main responsibilities of this role are outlined above; however, this description is not exhaustive, and the job holder may be required to undertake additional duties from time to time to ensure the smooth running of the department. The role may require some working outside our normal working hours.Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales

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Content Marketing Specialist

Dubai, Dubai VerifiedJobs.ae

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Overview
Job Description
We are looking to recruit an enthusiastic individual to join our dynamic, fast paced, and multidisciplinary business in the Middle East as our Content Marketing Specialist.
We are seeking a highly skilled and motivated Content Marketing Specialist to join our marketing and communications team. As the Content Marketing Specialist, you will be responsible for developing marketing collateral, assets and processes, including executing social media campaigns that align with our overall marketing objectives, create compelling content as well as developing content strategies to engage with our target audience. We are looking for a dynamic self-starter, who will be at ease with multi-tasking in a fast-paced environment and managing stakeholder expectations, covering our business divisions with B2B, B2C & B2G client bases and will be responsible for developing and executing social media campaigns and strategy that drive lead generation, brand awareness, and business growth for the business.
The ideal candidate will be fluent in English and possess exceptional organisational, communication, and stakeholder management skills, strategic output and a goal orientated mindset. Arabic is a plus.
Responsibilities
You are expected to put the external client at the center of everything we do and assist the internal client achieve their objectives.

  • Create and develop engaging marketing assets and collateral to support both the Marketing team and the Resi team with the promotion of properties, service line and aligned with the KFME brand.
  • Develop and execute social media strategies that support our Resi marketing objectives and increase engagement with our target audience and grow our reach and follower bases.
  • Manage and support the Resi team with marketing their listings including marketing checklists, templates, social media training.
  • Create and curate engaging content for our social media channels, including but not limited to META and evaluate new social media platforms and channels.
  • Conduct social media analysis and audits to measure the success of content, identify trends that diversify content on content platforms that deliver social KPIs to drive lead gen for Prime Resi.
  • Collaborate with other members of the marketing team and the Senior Marketing Manager to ensure content aligns with overall marketing strategies.
  • Stay up-to-date with the latest social media trends, technologies, and best practices, and integrate them into our social media strategy.
  • Monitor competitor activity on social media and identify ways to drive more compelling resi content for our own social media presence.
  • Support resi digital advertising campaigns, including creating ad copy and content while adhering to global KFME digital brand guidelines.
  • Analyze and report on resi social media performance metrics in collaboration with the marcomms digital team, identifying areas for improvement and adjusting resi ad strategies accordingly.
  • Ensure brand consistency and alignment with overall brand.
Events
  • You will cover/curate content on resi events where relevant, including, but not limited to client events.
  • Open houses, brokerage events, roadshows, with the support of the team.
Systems & IT competence
  • Microsoft Office suite
  • Adobe Suite (InDesign, Photoshop & Premiere Pro) or similar
  • Social media listening tools (Hootsuite, Mention, Brandwatch, Sprinklr, Hubspot etc.)
  • Project Management software support desirable
Qualifications And Personal Skills
  • Bachelor's degree in marketing, communications, or a related field
  • Minimum of 2-3 years of experience in content creation
  • Excellent verbal and written communication skills in English. Arabic language skills would be a plus
  • Strong knowledge of social media platforms and their respective audiences
  • Experience in managing social media advertising campaigns, including creating ad copy and targeting specific audiences
  • Familiarity with social media analytics tools and the ability to interpret data to make data-driven decisions
  • Ability to work under pressure and manage multiple projects simultaneously
  • Strong interpersonal skills and the ability to work collaboratively as part of a tea
  • Clear, creative, and logical thinker with exceptional writing and communication skills
  • Flexible, adaptable and with a co-operative attitude; able to work as part of a team
  • Excellent organizational and interpersonal skills
  • Enviable attention to detail
  • The ability and flair to manage and lead large scale multichannel projects with ease
  • An intelligent listener, ambassadorial and can sell in ideas and concepts to stakeholders
  • Previous experience in the Dubai/UAE real estate industry
Personal Attributes
  • Creative thinker with a passion for marketing and event management
  • Collaborative team player with excellent interpersonal skills
  • Strong problem-solving skills with the ability to think outside the box
  • Detail-oriented and organized with a focus on delivering high-quality work
  • Ability to work in a fast-paced environment and manage competing priorities
  • Proactive self-starter with a can-do/go-getter attitude
  • Excellent team player and relationship building skills
  • Strong sense of ownership and accountability for results
Apply Now!Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesInternet Publishing

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Content Marketing Strategist

Dubai, Dubai beBeeMarketing

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Job Description

We are seeking a skilled professional to oversee our social media presence across multiple brands.

Key Responsibilities:
  1. Develop comprehensive social media strategies aligned with overall marketing objectives and target audience.
  2. Create engaging content tailored to each brand's identity and target audience.
  3. Manage monthly calendars, written content for online channels, and day-to-day social media activities.
  4. Monitor and analyze social media performance metrics, generating regular reports to track KPIs and provide actionable insights.
  5. Collaborate with the marketing and design teams to ensure consistent branding and messaging across all social media channels.
  6. Engage with followers, respond to comments and messages, and handle customer inquiries or issues in a timely and professional manner.
  7. Implement social media advertising strategies to drive lead generation and conversion.
  8. Stay up-to-date with industry trends, algorithms, and emerging platforms to ensure maximum brand visibility and engagement.
Requirements:
  • Bachelor's degree in Digital Marketing, Communications, or a related field.
  • Proven work experience as a Social Media Manager or similar role, with a successful track record in managing multiple brands.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Strong understanding of B2B social media strategies and best practices.
  • Proficiency in using social media management tools for planning, scheduling, and reporting.
  • Excellent analytical skills to interpret data and metrics and make data-driven decisions.
  • Demonstrated ability to create compelling and visually appealing content.
  • Basic graphic design skills to create simple visual assets.
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Senior Marketing SEO Specialist

Dubai, Dubai Trip.com

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Regular Dubai International Business Other Job ID:6009

Update 2025-07-08

Job Description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

Introduction

Join our dynamic SEO team focused on driving online traffic performance and user engagement across the Middle East market. We blend content strategy, keyword optimisation, and data-driven decision-making to improve visibility and conversion. Be part of a high-impact team shaping regional digital growth.

In this Role, you’ll get to

  • Content Strategy & Management: Lead the content planning and execution for the Middle East market, ensuring high-quality, relevant, and engaging content across platforms
  • Keyword Research & Optimisation: Conduct keyword research and market analysis to identify opportunities for improving organic search visibility. Optimize on-site content to boost search engine rankings.
  • SEO Project Management: Plan and execute SEO content operations including content updates and website structure improvements. Use data-driven KPIs to optimize user conversion and traffic allocation strategies.
  • Competitor & Industry Analysis: Monitor competitor strategies and industry trends to identify new SEO opportunities and improve site competitiveness. Focus on increasing user engagement and identifying market shifts.
  • Cross-functional Collaboration: Coordinate with relevant teams to execute assigned SEO tasks efficiently and support broader marketing initiatives.
What you'll Need to Succeed
  • Minimum 2 years of hands-on SEO experience, ideally with large-scale website operations and high traffic volumes. Familiarity with tools such as Google Search Console (GSC) and Google Analytics (GA).
  • Bachelor’s degree or above in Marketing, Business, Communications, IT, or a related field.
  • Deep understanding of the Middle East region, including market trends, user behavior, and cultural nuances.
  • Fluent in English and Arabic
  • Experience with SEO content operations, data analysis, and strategy development. Ability to work independently, analyze and interpret data, and implement SEO enhancements.
  • Experience managing or ranking personal blogs (WordPress preferred)
  • Proven success working on SEO projects generating millions of page views.
  • Strong communication and project management skills, with the ability to manage cross-functional collaboration.
Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

  • Our rapid business growth in global offers abundant career opportunities atvarious levels and in multiple functions
  • Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
  • We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
  • We encourage flexible work arrangement
  • Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Click the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

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Digital Content Marketing Specialist

Dubai, Dubai beBeeMarketing

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Job Summary

We are seeking a skilled Digital Content Marketing Specialist to join our team. The ideal candidate will be responsible for creating and implementing a comprehensive digital content marketing strategy that engages our audience and drives business results.

Key Responsibilities:

  • Develop and post high-quality content on social media platforms to increase brand awareness and engagement.
  • Run paid advertisements and boost posts according to marketing objectives.
  • Schedule posts using tools like Buffer or Meta Business Suite to optimize content delivery.
  • Create engaging videos and reels for ongoing projects and website updates.
  • Interact with the audience by responding to comments and messages in a timely manner.
  • Collaborate with the design and project team to create visually appealing photos and videos.
  • Monitor insights, follower growth, and engagement metrics to inform future content decisions.

Required Skills and Qualifications

The ideal candidate will possess the following skills and qualifications:

  • Demonstrated experience with graphic design tools such as Canva, CapCut, and InShot.
  • Strong understanding of content creation, writing, and design principles.
  • Familiarity with UAE trends and audience behavior.
  • Proven track record of managing social media accounts for a previous company.
  • A minimum of 2-3 years of experience in social media management.

Benefits

As a member of our team, you can expect:

  • Opportunity to work with a forward-thinking organization.
  • Collaborative and dynamic work environment.
  • Professional development and growth opportunities.

About This Role

This is a fantastic opportunity to join a dynamic team and take your career to the next level.

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Content marketing team manager

Dubai, Dubai Canonical

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Join to apply for the Content marketing team manager role at Canonical

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Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.
The company is founder led, profitable and growing.
We are looking for an outstanding content marketing team manager to lead our content efforts and manage a team of brilliant writers and content strategists. Canonical has a robust portfolio of open source products and offers support for a wide range of open source technologies. This role is for someone who cares deeply about narrative quality and wants to elevate our brand positioning. It requires process discipline and creative smarts, leadership skills and performance-driven strategy to ensure our content aligns with our business objectives.
The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience optimizing content processes, coaching others on their narrative skills and building brand authority. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation to make daily life easier. To succeed in this role, the candidate must be metrics-driven, highly organized and skilled at team development, capacity planning and cross-functional collaboration.
This role reports to the Director of Communications.
Location: This role is home based in the EMEA region.
What your day will look like

  • Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand.
  • Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
  • Ensure content quality, consistency and brand alignment in everything we produce.
  • Collaborate with our web and growth engineering teams to optimize content for search engines, building on proven SEO expertise.
  • Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing to optimize content plans.
  • Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
  • Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams.
What we are looking for in you
  • At least 5 years of work experience in content or related roles, preferably at technology companies, with 2+ years of experience as a manager or team lead.
  • Proven experience creating authoritative and engaging content. Portfolio of written work required.
  • Applied knowledge of SEO, experience with SEO tools and SEO-driven content calendars.
  • Excellent project management and interpersonal skills with the ability to create highly efficient processes for content production and reuse.
  • Bachelor's degree in marketing, communications or a relevant discipline.
  • Someone who is passionate about technology and open source.
  • A problem solver: you don't shy away from taking on challenges and see projects through to completion.
  • Attention to detail and appreciation for standards: you value quality and accuracy but can adapt quickly when the need arises.
What we offer you
Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
Fully remote working environment - we've been working remotely since 2004!
Personal learning and development budget of 2,000 USD per annum
Annual compensation review
Recognition rewards
Annual holiday leave
Parental Leave
Employee Assistance Programme
Opportunity to travel to new locations to meet colleagues at 'sprints'
About Canonical
Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.
Canonical is an equal opportunity employer
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesSoftware Development

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Content Marketing Specialist & Admin Assistant

Dubai, Dubai Connex Emirates

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Content Marketing Specialist & Admin Assistant

Are you a skilled writer with a flair for creating compelling content that drives results? Do you excel at crafting strategies that generate qualified leads and secure high-value sales meetings? Our group of companies is seeking a Content Marketing Specialist & Admin Assistant to lead the charge in producing high-quality content while managing marketing and administrative tasks.

This role is ideal for a creative professional who loves writing and understands how to tailor content to attract the right audience. You’ll work closely with a graphics and video editor to produce impactful materials that amplify our LinkedIn marketing strategy while also managing content for Facebook, Instagram, and YouTube.

Key Responsibilities:

Lead-Focused Content Creation: Create persuasive, lead-focused written content for social media posts, captions, blogs, and other marketing materials, with the support of GPT tools. Collaborate with a graphics and video editor to bring your content to life with visually engaging elements.

Social Media Strategy Execution: Implement our LinkedIn marketing strategy to increase engagement and generate qualified leads. Oversee content scheduling and publishing across LinkedIn, Facebook, Instagram, and YouTube, ensuring consistency and alignment with brand messaging.

Audience Engagement: Actively engage with followers, respond to inquiries, and drive conversations to build relationships and convert leads.

Performance Analysis: Track and analyze the effectiveness of content and campaigns, providing insights and recommendations to improve lead generation efforts.

Administrative Support: Organize and streamline marketing schedules, coordinate with departments for approvals, and manage administrative support for marketing activities.

Collaboration and Innovation: Work closely with strategists and creative teams to align content with overall marketing and sales goals.

Qualifications:
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience: Minimum 2 years of experience in a marketing or social media management role. Proven success in lead generation through content and social media strategies.

Excellent writing and editing skills, with a focus on persuasive and results-oriented content.

Proficient in leveraging AI tools (e.g., GPT) for efficient and creative content development.

Strong understanding of LinkedIn and other social media platforms, including Facebook, Instagram, and YouTube.

Analytical mindset to interpret data and optimize strategies for lead generation.

Exceptional organizational and time-management skills.

Team-oriented with excellent communication and collaboration abilities.

Why Join Us?

Work with a forward-thinking team dedicated to innovation and results.

Gain hands-on experience with cutting-edge AI tools and marketing technologies.

Play a pivotal role in driving business growth by directly impacting lead generation and sales success.

Enjoy a dynamic and collaborative work environment with opportunities for career advancement.

How to Apply:

Send your resume, portfolio (if available), and a cover letter with the subject line: Marketing and Admin Assistant Application – (Your Name)

To demonstrate your expertise, include a brief example of a past campaign or strategy that successfully generated leads or supported sales goals.

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Content Marketing Manager | Dubai, UAE

Dubai, Dubai Sokin

Posted 1 day ago

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Job Description

Sokin is looking for a strategic, hands-on Content Marketing Manager to lead the development of engaging, high-impact content across our global marketing channels. You will be responsible for shaping and executing content that drives awareness, educates stakeholders, supports growth campaigns and reinforces Sokin's positioning as a trusted innovator in the digital payments space.
This role will collaborate closely with the copywriter, localization lead, growth marketing, PR, and design teams to ensure all content aligns with business goals, brand standards and regulatory requirements. The ideal candidate has 4-6 years of experience in fintech or financial services, strong editorial judgment, SEO and LLM fluency and a demonstrated ability to create high-performing content across platforms.
About Us
Sokin is a fast-growing B2B financial services provider, focused on simplifying global payments and receivables for businesses. Our mission is to make cross-border transactions faster, more transparent, and cost-effective - all at competitive wholesale exchange rates.
We're a next-generation payments platform, enabling businesses to hold, send, receive, and exchange over 75 currencies from a single access point. Our integrated payment acceptance tool, SokinPay, offers even more flexibility for global trade. From sports and entertainment to logistics and travel, our client base is diverse and expanding rapidly.
We're scaling fast - and looking for passionate, experienced professionals to help us realise our ambitious vision.
Key Responsibilities:

  • Content Strategy & Editorial Planning
    • Own the global editorial calendar, coordinating with product, campaign and PR teams to align content with strategic priorities.
    • Define and document content frameworks across the funnel - from brand awareness and product education to engagement and conversion.
    • Establish and maintain tone of voice, style, and brand guidelines in collaboration with the Head of Brand and Head of Social & Content. Support internal communications and leadership narratives, contributing to key messaging moments and company-wide updates.
  • Website, SEO, AI & Content Experience
    • Oversee all written content for the Sokin global website, including landing pages, product overviews, regulatory content and FAQs.
    • Implement SEO best practices and leverage AI/LLM tools for content optimization, performance insights and intelligent content repurposing.
    • Collaborate with the localization lead and web team to ensure multilingual adaptation, regional relevance and frictionless UX.
    • Write and edit high-impact content for the website, product pages, investor decks and sales enablement tools.
  • Cross-Channel Marketing Content
    • Create and adapt content across owned, earned and paid channels including social media, email, paid campaigns, lifecycle flows and global events.
    • Collaborate with designers to deliver assets such as carousels, infographics, video scripts and digital branding collaterals.
    • Repurpose long-form content into formats suitable for global distribution while preserving voice, tone and message consistency.
  • Thought Leadership, PR & Brand Authority
    • Develop thought leadership pieces, regulatory explainers, founder POVs and executive bylines to position Sokin as a trusted voice in business banking and cross-border payments solutions.
    • Draft press releases, media statements and support PR communications in collaboration with external agencies and in-house comms.
    • Identify opportunities for earned media placements and support leadership visibility through events, articles and interviews.
  • Measurement, Optimization & Growth
    • Track and analyze content performance across web, SEO and social platforms; optimize based on engagement and conversion data.
    • Conduct quarterly content reviews and audits to ensure alignment with business goals, campaign performance and regulatory shifts.
    • Use data and qualitative insights to inform content decisions and experiment with new formats and channels.
  • Qualifications & Experience
    • 4-6 years of content marketing or editorial experience in fintech, payments or financial services.
    • Proven ability to lead website and multi-channel content strategy with measurable outcomes.
    • Excellent writing and editing skills - adept at simplifying complex financial topics for varied audiences (merchants, consumers, regulators).
    • Strong understanding of SEO, AI and large language model (LLM) trends with experience in driving organic growth and optimizing content performance using GA4 and analytics tools.
    • Hands-on expertise with CMS platforms and collaboration tools (e.g., Notion, Google Docs, Grammarly).
    • Experience working cross-functionally with product, legal, compliance design and growth teams.
    • Ability to craft human-first narratives across formats from blogs and sales content to investor decks and pitch materials.
    • Familiarity with multilingual content, localization workflows and regulated content environments.

    Core Competencies
    • Strategic Content Planning & Execution
    • Website & SEO Management
    • Cross-Functional Collaboration
    • Editorial Rigor & Storytelling
    • Thought Leadership Development
    • Fintech/Regulatory Fluency
    • Data-Driven Content Optimization

    Key Content Outputs
    • Website and landing page copy
    • Blog articles, thought leadership and explainers
    • Social media posts and LinkedIn carousels
    • Email and lifecycle campaign content
    • Executive bylines and PR articles
    • Sales and partner enablement content
    • Product FAQs and compliance-aligned educational pieces

    The main responsibilities of this role are outlined above; however, this description is not exhaustive, and the job holder may be required to undertake additional duties from time to time to ensure the smooth running of the department. The role may require some working outside our normal working hours.
    Department Marketing & PR Locations Dubai Remote status HybridBoost your careerFind thousands of job opportunities by signing up to eFinancialCareers today.
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