Marketing Strategy Specialist

Dubai, Dubai beBeeStrategist

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Job Overview

The Consumer Marketing Director plays a strategic role requiring an in-depth understanding of consumers, the payments ecosystem, travel, and e-commerce.


Key Responsibilities:
  • Develop brand strategies to increase brand preference and provide executive-level overviews of brand health.

  • Align brand positioning with various business segments and key audiences.

  • Identify opportunities to grow the consumer base in profitable business segments.

  • Create adoption and measurement matrices among CEMEA consumers.

Integrated Marketing Planning
  • Prioritize and develop a communication framework that integrates social, brand, product, business segments, and other business priorities under one brand positioning.

  • Understand and prioritize key audiences and build sub-brands within one mega brand.

  • Monitor market trends and competitor activities to identify opportunities and threats.

Market Penetration
  • Identify key drivers contributing to cross-border volumes and develop strategies and action plans tailored to these drivers.

  • Understand consumer life cycles and key moments to develop strategies to increase credit card penetration.

  • Develop programs that can scale to other regions and adopt a test-and-learn approach.

Insights and Trends
  • Utilize consumer research and data to build compelling business cases.

  • Create an easy-to-digest, quick-access dashboard to provide a live view of progress on KPIs.

Cross-Functional Collaboration
  • Work closely with media lead and content strategists to align efforts on the brand, business segments, and product marketing.

  • Collaborate with global and sub-regional teams, represent CEMEA in global forums, and implement global strategies in CEMEA.

Team Leadership
  • Lead a high-performing consumer marketing team, provide guidance, mentorship, and feedback, and foster a culture of creativity, collaboration, and continuous improvement.

  • Drive brand training in CEMEA, proof points, processes, and other collateral to support sales teams.

  • Design, operationalize, and optimize branding requirements and supporting toolkits & processes for clients and partners.

Leverage Data-Driven Approach and Mindset
  • Leverage data insights and research to drive decision-making and optimize brand design efforts.

  • Regularly analyze results, identify areas for improvement, and make data-driven recommendations to enhance brand impact.

Partner Ecosystem Management
  • Own the relationship with creative agencies and ecosystem partners, provide clear creative direction, monitor project timelines, and ensure the delivery of high-quality and impactful creative assets.

This is a hybrid position. The expectation of days in office will be confirmed by your Hiring Manager.


Qualifications
  • Minimum of Bachelor's Degree or equivalent with 15 years of relevant marketing experience.

  • Extensive experience in brand management, travel, and e-commerce industries.

  • Deep understanding of paid social media.

  • Strong collaborator who can demonstrate success in delivering and navigating complex projects in a matrixed distributed global organization.

  • Strategic mindset with exceptional clarity of thought combined with a hands-on, detailed-oriented approach when needed.

  • Outstanding verbal and written communications with ability to communicate with a diverse audience including C-level executives, clients, and business, product, technology, and finance stakeholders.

  • Proven experience managing teams and processes to deliver efficient output and results.

  • Proven track record in developing and implementing marketing strategies and plans that scale across different regions.

Additional Information

Visa is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

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Marketing Strategy Executive

Dubai, Dubai beBeeCustomerCare

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Imagine working in a fast-paced consumer health company where innovation meets tradition.

As an Oral Health Care customer marketing associate, you will be responsible for bringing our marketing strategy to life by delivering on agility and on-time execution.

This role is perfect for someone who thrives in a dynamic environment and is passionate about driving business growth through effective project management and operational excellence.

  • Drive flawless executions by exhibiting strategic planning, tracking, and post-evaluation analysis (NPDs periodic activations).
  • Deadline management POSM development and deployment. Also responsible for managing TPO creation for any new suppliers.
  • Ensure effective execution of promotion calendars together with commercial and supply teams for driving in-store excellence.

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Marketing Strategy Specialist

Dubai, Dubai beBeeMarketing

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Marketing Strategy Executive

As a Marketing Strategy Executive, you will oversee the development and implementation of our marketing strategy. This includes planning, executing, and managing all offline and digital marketing initiatives to drive business growth.

Key Responsibilities:
  • Develop and implement an overall marketing strategy, including content creation and social media presence.
  • Collaborate with internal teams to enhance user experience and develop creative growth strategies.
  • Manage online content through SEO and Google Analytics to ensure optimal performance.

Our ideal candidate is a highly motivated and innovative professional with excellent communication skills and a passion for driving business success.

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Marketing Strategy Analyst

Dubai, Dubai beBeeDataAnalyst

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Turn Data into Insight and Impact

As a key member of the marketing team, you will support regional efforts by tracking performance, supporting budget governance, and helping markets make data-informed decisions.

  • Collaborate with regional leads and country marketing teams to ensure effective marketing operations across the MENA region.
  • This role is ideal for someone early in their marketing strategy or analytics journey, looking to grow their skills by solving real business problems in a fast-paced environment.
Key Responsibilities
  • Strategic Projects & Growth Initiatives
  • Lead and scale new growth levers – Own performance tracking and end-to-end coordination for growth initiatives like Referral Programs; assess incentive structures, benchmark competition, and act as PMO across Product, CRM, and local teams.
  • Drive the Channel Mix Effectiveness Tracker – Build and maintain a dashboard along with data team to analyze CRM, PM, Discounts, and Brand spend across markets; identify optimal allocation strategies based on ROI and incrementality.
  • Launch and own the Missed Target Root Cause Library – Build a structured repository of missed OKRs, analyze root causes, and share insights with markets to avoid repeat misses.
  • Run the Marketing Competition Intelligence program – Track competitor marketing activity across all markets, flag emerging trends, and drive proactive internal response with cross-functional partners.
Performance Monitoring & Forecasting
  • Maintain key trackers (CAC, ROI, payback, LTV, etc.) across all 8 markets.
  • Forecast performance vs. OKRs using trend data; flag risks early and suggest corrective actions.
  • Own the Marketplace Health Snapshot (integrated into our regular C-suite and Country MD updates) to track overall business health beyond just GMV and Orders.
Efficiency & Governance
  • Support monthly and quarterly budget tracking across all marketing channels.
  • Assist in variance analysis to flag over/under-utilization and identify efficiency gaps.
  • Collaborate with country teams to ensure effective use of resources aligned with performance goals.
Insights & Support
  • Prepare performance pre-reads and deep-dives for MPRs and regional check-ins.
  • Coordinate with BI, Finance, and local teams to ensure alignment on metrics and reporting.
  • Conduct ad hoc analyses to support strategic decision-making or solve open questions.
Requirements The Ideal Candidate
  • 1–2 years of experience in growth, marketing strategy, business strategy, or consulting.
  • Comfortable working with performance data to support business or marketing decisions.
  • Bachelor's degree in Business, Economics, Engineering, Marketing, or a related field.
  • Experience working in fast-paced, cross-functional environments with tight timelines.
  • Prior involvement in budget tracking, KPI reporting, or campaign analysis.
Key Skills
  • Advanced proficiency in Google Sheets / Excel (pivot tables, lookups, formula logic).
  • Strong analytical mindset – able to identify trends, spot gaps, and build structured insights.
  • Sound understanding of marketing metrics – CAC, ROI, payback, LTV, retention.
  • Clear communicator – able to write sharp summaries and build structured slides.
  • Detail-oriented, organized, and able to juggle multiple tasks confidently.
  • Self-starter – shows ownership, doesn't wait to be told what to do.
Bonus Skills
  • Prior experience in e-commerce, marketplaces, or digital-first companies.
  • Familiarity with SQL, Tableau, Looker, or other BI/visualization tools.
  • Past internships or roles in consulting or business strategy teams.
  • Understanding of channel-level marketing performance (CRM, PM, Discounts, Brand).
  • Exposure to tools like Google Analytics, Meta Ads, Braze, Adjust.
About Us

We are a pioneering delivery platform operating in over 70+ countries worldwide. Our mission is to deliver an amazing experience—fast, easy, and to your door. We operate from Berlin, Germany, and are part of a leading global food delivery company.

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Marketing Strategy Leader

Dubai, Dubai beBeeBrand

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Marketing Communications Manager

Established in the 1930s, a trading business grew into one of the most diversified and progressive regional businesses. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across over 20 countries in the Middle East, Asia, and Africa. Partners with over 200 of the world's most admired brands.

By upholding our values of respect, excellence, collaboration, and integrity, we continue to enrich lives each day.

Role Overview:
  • Responsible for overall brand development, performance, and opportunities in local and international markets.
Key Responsibilities:
  • Set targets for brand performance over time and marketing campaign success.
  • Originate and develop marketing strategy and budget cycles.
  • Provide Regional Quarterly Marketing Plan reporting to senior stakeholders.
  • Regional agency and resource management.
  • Activate yearly marketing plan development with Head of Marketing, direct teams, and agency.
  • Manage local Marketing Managers executing Local marketing plans and activation calendars.
  • Brand governance across physical and digital environments.
  • Develop communication scorecards and report results periodically.
  • Regional creative, media, social events, and sponsorship calendar management.
Required Skills:
  • Experience managing marketing campaigns.
  • Experience managing strategies and budgets.
  • Experience with brand development.
  • Organisation and communication skills.
About the Team:
  • Reporting to the Head of Marketing and managing a team while working closely with internal and external stakeholders.
Requirements:
  • Bachelor's Degree in Marketing.
  • 7-10 years' relevant Marketing experience in the automotive industry.
  • UAE/GCC experience.
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Marketing Strategy Lead

Dubai, Dubai beBeeStrategy

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Job Summary:

To develop and execute a comprehensive marketing strategy to achieve business objectives. The ideal candidate will have expertise in market research, analysis, and planning.

Key Responsibilities:

  • Conduct market research and analysis to inform marketing decisions
  • Develop and implement marketing plans to achieve business targets
  • Manage relationships with market research agencies, advertising agencies, and media agencies
  • Lead primary and secondary sales analysis and competition tracking
  • Formulate long-term and short-term marketing strategies and incremental plans for brand building and execution

Requirements:

  • 3+ years of experience in product/brand management in FMCG or beauty industry
  • Bachelor's degree in Marketing, Business, or related field
  • MBA from a Premier institute
  • Strong analytical, creative, and execution skills
  • Fluent in English
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Marketing Strategy Lead

Dubai, Dubai beBeeStrategy

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Job Title:

Marketing Strategy Lead

As a Marketing Strategy Lead, you will be responsible for developing and implementing Meta ad campaigns that align with our strategic marketing goals. This involves analyzing campaign performance metrics using data analytics tools to optimize ad spend and improve overall return on investment.

You will collaborate with cross-functional teams including product development and sales to create compelling content that resonates with target audiences. Additionally, you will stay updated on the latest trends and best practices in digital marketing and Meta advertising to ensure our company remains competitive in the market.

To succeed in this role, you should have a Bachelor's degree in Marketing or a related field, along with proven experience of 3 years in managing successful Meta ad campaigns and digital marketing strategies.

Key skills include strong analytical skills with the ability to interpret data and translate it into actionable strategies, excellent communication and interpersonal skills to collaborate effectively with cross-functional teams, and up-to-date knowledge of the latest digital marketing trends and best practices.

In this dynamic environment, you will have the opportunity to lead Meta Ad Campaigns driving AI innovation and elevate your career with top-tier talent and cutting-edge projects.

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Marketing Strategy Manager

Dubai, Dubai beBeeMarketing

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Job Title:

Manager Marketing Services


Job Description:

To partner with business units by understanding their needs and delivering branding, advertising, and merchandising strategies that align with the bank's goals and enhance its brand image. This role serves as a specialist in customer engagement through marketing initiatives.

Key Responsibilities:
  • Act as a subject matter expert in overall customer engagement through marketing.
  • Assist in managing day-to-day marketing requirements for various stakeholders by understanding briefs and proposing tailored solutions.
  • Support branch management with their marketing and communications needs.
  • Execute marketing communication strategies to improve awareness, perception, visibility, and competitive advantage in line with the bank's SOPs.
  • Coordinate daily with external suppliers—advertising agencies, media partners, etc.—to ensure timely delivery of marketing materials within budget.
  • Coordinate approvals and installation of branding elements across the bank's physical locations, including branches and ATMs.
  • Ensure all advertising and branding complies with established guidelines and is consistently implemented across all platforms.
  • Assist in maintaining and tracking annual marketing budgets, as approved by senior management.
  • Manage financial reporting and ensure accurate and timely processing of invoices.
Required Skills and Qualifications:
  • Bachelor's degree in marketing.
Work Experience:
  • 4–6 years of specialist experience in marketing communications.
Details:
  • Seniority level: Mid-Senior level.
  • Employment type: Full-time.
  • Job function: Marketing, strategy/planning, and finance.
  • Industries: Banking and financial services.
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Executive Market Research Director

Dubai, Dubai beBeeResearch

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Job Title

We are seeking an accomplished Research Manager to join our custom research team. The ideal candidate will have a proven track record in designing and delivering impactful research projects, with a preference for dualist expertise or a quantitative focus paired with solid qualitative understanding and experience.

This role combines client management, hands-on project execution, and team management. The successful candidate will oversee client-facing research, provide hands-on support, and lead a small team to deliver high-quality insights that drive client success.

The job requires at least 8 years of experience in market research, preferably within an agency setting, with a proven track record in client-facing roles. At least 4 years of recent experience conducting studies in the MENA region is also required.

Key Responsibilities:

  • Design and manage end-to-end brand health trackers, campaign impact assessments, and creative tests in the MENA region.
  • Manage qualitative research projects such as U&As, concept assessments, as well as integrating qual and quant insights.
  • Design and manage end-to-end quantitative research projects, including BHTs, campaign impact assessments, etc.
  • Conduct market segmentation, conjoint, MaxDiff, UX Research, and other related tasks.
  • Collaborate with cross-functional teams to develop research strategies and execute projects.

Requirements:

  • Education: Bachelor's degree in Commerce, Marketing, Business, Economics, Statistics, or a related field.
  • Experience: Minimum 8 years of experience in market research, preferably within an agency setting.
  • Expertise in research methodologies, data analysis, and presentation skills.
  • Strong understanding of the MENA region, particularly KSA and UAE, including cultural nuances, market dynamics, and consumer behavior.
  • Fluency in English and Arabic is required.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A collaborative and dynamic work environment.
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Director of Marketing Strategy

Dubai, Dubai beBeeLeader

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Marketing Director

This role involves driving our marketing strategies, enhancing brand visibility and accelerating market presence. You will have the opportunity to build a team, implement best-in-class processes and work on multiple brands and projects at various stages of development.

Key Responsibilities:
  • Scope, hire and build out a marketing team.
  • Develop and optimize internal marketing playbooks and implement best practices.
  • Create ongoing growth strategies for existing brands and oversee their implementation.
  • Develop go-to-market strategies for new brands and product sales.
Must-haves:
  • 5+ years of demonstrable interest and experience in web3.
  • Proven ability to lead and scale marketing teams in a fast-growth, remote-first environment.
  • Understanding of managing a complex portfolio of products, brands, customer audiences and conversion funnels.
  • Excellent communication, leadership and decision-making skills.
  • Strategic mindset with a strong EQ/IQ balance.
  • Comfort working in agile, community-driven environments.
Benefits:
  • Opportunity to build a team and drive marketing strategies.
  • Chance to work on multiple brands and projects.
  • Collaborative environment with Founders and CEO.
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