253 Marketing Data Analyst jobs in Abu Dhabi

Remote

26/02/2025

26/02/2025

Full Time

General Shift

Key Responsibility Areas in Order of Importance

• Conduct keyword research to identify the most relevant keywords for your target audience
• Optimize websites and content for those keywords
• Build backlinks to your website from other high-quality websites
• Any software/tools required will be provided
• Write blog posts, articles, and other types of content for your website and social media (can be done with the help of AI)
• Create social media graphics, infographics, and other types of visual content (can be done with the help of easy to use tools like Canva)
• Create email and direct messaging lists
• Write and send email and direct message campaigns (can be done with the help of AI)
• Running Ad Campaigns
• Researching the pros and cons of competitor websites and apps.

Other related activities that might help and be possible

Content Writing Skills or willingness to learn

Graphic Image Creation Skills (with tools like Canva OR Photoshop OR Figma, etc.) or willingness to learn

Email Marketing Skills or willingness to learn

Advertising Skills or willingness to learn

Research skills or willingness to learn

? Willingness to work 6 days a week (Mon-Sat) and be available for emergencies when required

Also:

Capacity to start as soon as possible

? Great WIFI so you can easily work in a remote work environment

Past Experience in the same key responsibility areas

? Any other Digital Marketing or Ads Distribution skills not mentioned above

A degree – in a related or unrelated field

Any kind of qualification

A dynamic and supportive work environment

Bonus at the year-end based on company performance (after being at the company for 12 months)

Opportunity to pick up any other responsibilities you want to learn and contribute towards and grow there as well

? Guidance and Mentorship in all Key Responsibility Areas

Social Media Campaign Maestro in Real Estate

Are you a Digital Media Savvy Star with a passion for real estate and a flair for creating captivating campaigns? We want YOU to join our extraordinary team as a Digital/Social Media Campaign Specialist!

The Role:

As the Digital Marketing Campaign Maestro, you'll be the creative force behind our real estate brand's online presence. You'll craft and execute social media strategies that showcase our properties in the most enchanting light, engaging audiences and turning followers into future homeowners.

Your Canvas:

Strategic Brilliance:

Devise and implement innovative social media strategies that elevate our real estate portfolio.

Stay ahead of trends and leverage emerging platforms to keep our brand shining.

Content Wizardry:

Curate visually stunning content that highlights the unique charm of our properties.

Collaborate with our creative team to ensure every post is a masterpiece.

Community Architect:

Build a community of real estate enthusiasts by fostering meaningful interactions.

Respond to inquiries and create a buzz around our listings.

Analytics Alchemist:

Dive into the data realm, analysing campaign performance to continually refine and optimize strategies.

Transform insights into actionable plans for even greater campaign success.

Campaign Maestro:

Conceptualize and execute spellbinding social media campaigns that attract potential buyers.

Collaborate with our real estate experts to ensure campaigns align with property highlights.

Your Toolkit:

A background in Marketing & Communication.

Proven experience as a Social Media Specialist in the real estate realm. Preferable but not a must!

Deep knowledge of social media platforms, trends, and best practices. A must have!

Exceptional creativity and an eye for aesthetically pleasing content. A must have!

Strong communication skills with a knack for storytelling, in visual context.

Perks of Joining Our Squad:

Work with a passionate team dedicated to redefining real estate marketing.

Competitive salary with performance-based bonuses.

Opportunities for professional growth and development.

Access to exclusive real estate events and networking opportunities.

Ready to Transform Real Estate Marketing? Apply Now!

Job Type: Full-time

Salary: AED6,000.00 - AED8,000.00 per month

Ability to commute/relocate:

• Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)

Job Description: Media Marketing Specialist
Location: Remote
Work type: Full-Time
Company: SeaRates
Conditions: Three-month trial with option to extend indefinitely
About SeaRates
SeaRates.com, under the umbrella of DP World (DPW), revolutionized the freight marketplace with its online platform. Operating akin to digital marketplaces like Airbnb or Hotels.com, SeaRates acts as an intermediary, connecting buyers (Beneficial Cargo Owners) and sellers (Freight Forwarders and NVOCCs) in the freight industry. It offers a suite of services for both parties, ranging from booking and tracking shipments to financial solutions like credit facilities and carbon emission credit options.
About the Role:
We are seeking a creative and results-driven Social Media Marketing Specialist to lead and execute our digital presence across platforms. In this role, you will develop and manage content strategies that highlight our logistics capabilities, customer success stories, and technology-driven solutions. You will be responsible for growing engagement, driving brand visibility, and supporting lead generation efforts across LinkedIn, Instagram, YouTube, and other relevant channels.
Key Responsibilities:
• Develop and execute a comprehensive social media strategy aligned with business objectives, leveraging platforms such as Google Ads, Uber Ads, Facebook, Instagram, and other relevant channels.
• Establish and manage advertising budgets, creating performance-driven campaign plans to maximize ROI.
• Design and maintain a cohesive brand identity using Canva and other design tools, ensuring consistency across all digital assets.
• Prioritize and nurture leads using market intelligence, analytics, and account-level opportunity assessments to improve bid success rates.
• Collaborate cross-functionally with partners, industry event organizers, product and technical teams for customer insights, and commercial teams for pricing strategies and marketing initiatives.
• Create and schedule compelling B2B-focused content—posts, videos, infographics—tailored to the logistics and freight forwarding sectors.
• Manage and monitor daily activity across multiple platforms including LinkedIn, Instagram, YouTube, Facebook, and X (Twitter).
• Track campaign performance through KPIs and analytics, and continuously refine strategies for better engagement and conversion.
• Actively engage with followers, respond to inquiries, and build a vibrant digital community around the brand.
• Stay current on industry trends, platform updates, and competitor activity to inform content and strategy.
1

• Geographic responsibilities include but not limited to: Spain, France, United Kingdom, United States, Mexico, Canada, Caribbean, Honduras, El Salvador, Brazil, Argentina, Chile, and Colombia.
• Special Project – Global Freight Summit (GFS):
o Lead promotional efforts for SeaRates’ flagship event, taking place in November in Dubai, by driving attendance from freight forwarders and commodity traders—key to the event’s impact and success.
o Oversee the design and maintenance of the event website, ensuring it is visually appealing and informative.
o Manage the GFS Instagram account, including setting up an Instagram store and promoting sponsorship opportunities.
o Proactively engage and motivate companies to participate and sponsor the summit.
Qualifications:
• 5+ years of experience, in a related marketing field with supply chain or logistics role is preferred.
• Strong communication and interpersonal skills, with a proficiency in English, Spanish and preferably, French.
• Ability to conduct detailed research and present findings clearly.
• Competency in handling data and managing multiple tasks effectively.
• Advanced skills in data extraction from CRM, Excel or other data sources.
• Proficient in Microsoft Office Suite and familiar with CRM software.
• Demonstrated interest in logistics, supply chain management, or a related industry. • Ability to travel.
Key Performance Indicators:
• Volume of logistics inquiries received and successfully resolved
• Conversion rate of freight forwarders into active members of the Digital Freight Alliance
• Growth in social media following for the SeaRates Global Freight Summit
• Number of companies engaged and confirmed to participate in the SeaRates Global Freight Summit
• Revenue generated from successfully awarded bids with Beneficial Cargo Owners (BCOs)

Job Description: Media Marketing Specialist
Location: Remote
Work type: Full-Time
Company: SeaRates
Conditions: Three-month trial with option to extend indefinitely
About SeaRates
SeaRates.com, under the umbrella of DP World (DPW), revolutionized the freight marketplace with its online platform. Operating akin to digital marketplaces like Airbnb or Hotels.com, SeaRates acts as an intermediary, connecting buyers (Beneficial Cargo Owners) and sellers (Freight Forwarders and NVOCCs) in the freight industry. It offers a suite of services for both parties, ranging from booking and tracking shipments to financial solutions like credit facilities and carbon emission credit options.
About the Role:
We are seeking a creative and results-driven Social Media Marketing Specialist to lead and execute our digital presence across platforms. In this role, you will develop and manage content strategies that highlight our logistics capabilities, customer success stories, and technology-driven solutions. You will be responsible for growing engagement, driving brand visibility, and supporting lead generation efforts across LinkedIn, Instagram, YouTube, and other relevant channels.
Key Responsibilities:
• Develop and execute a comprehensive social media strategy aligned with business objectives, leveraging platforms such as Google Ads, Uber Ads, Facebook, Instagram, and other relevant channels.
• Establish and manage advertising budgets, creating performance-driven campaign plans to maximize ROI.
• Design and maintain a cohesive brand identity using Canva and other design tools, ensuring consistency across all digital assets.
• Prioritize and nurture leads using market intelligence, analytics, and account-level opportunity assessments to improve bid success rates.
• Collaborate cross-functionally with partners, industry event organizers, product and technical teams for customer insights, and commercial teams for pricing strategies and marketing initiatives.
• Create and schedule compelling B2B-focused content—posts, videos, infographics—tailored to the logistics and freight forwarding sectors.
• Manage and monitor daily activity across multiple platforms including LinkedIn, Instagram, YouTube, Facebook, and X (Twitter).
• Track campaign performance through KPIs and analytics, and continuously refine strategies for better engagement and conversion.
• Actively engage with followers, respond to inquiries, and build a vibrant digital community around the brand.
• Stay current on industry trends, platform updates, and competitor activity to inform content and strategy.
1

• Geographic responsibilities include but not limited to: Spain, France, United Kingdom, United States, Mexico, Canada, Caribbean, Honduras, El Salvador, Brazil, Argentina, Chile, and Colombia.
• Special Project – Global Freight Summit (GFS):
o Lead promotional efforts for SeaRates’ flagship event, taking place in November in Dubai, by driving attendance from freight forwarders and commodity traders—key to the event’s impact and success.
o Oversee the design and maintenance of the event website, ensuring it is visually appealing and informative.
o Manage the GFS Instagram account, including setting up an Instagram store and promoting sponsorship opportunities.
o Proactively engage and motivate companies to participate and sponsor the summit.
Qualifications:
• 5+ years of experience, in a related marketing field with supply chain or logistics role is preferred.
• Strong communication and interpersonal skills, with a proficiency in English, Spanish and preferably, French.
• Ability to conduct detailed research and present findings clearly.
• Competency in handling data and managing multiple tasks effectively.
• Advanced skills in data extraction from CRM, Excel or other data sources.
• Proficient in Microsoft Office Suite and familiar with CRM software.
• Demonstrated interest in logistics, supply chain management, or a related industry. • Ability to travel.
Key Performance Indicators:
• Volume of logistics inquiries received and successfully resolved
• Conversion rate of freight forwarders into active members of the Digital Freight Alliance
• Growth in social media following for the SeaRates Global Freight Summit
• Number of companies engaged and confirmed to participate in the SeaRates Global Freight Summit
• Revenue generated from successfully awarded bids with Beneficial Cargo Owners (BCOs)

Job Description: Media Marketing Specialist
Location: Remote
Work type: Full-Time
Company: SeaRates
Conditions: Three-month trial with option to extend indefinitely
About SeaRates
SeaRates.com, under the umbrella of DP World (DPW), revolutionized the freight marketplace with its online platform. Operating akin to digital marketplaces like Airbnb or Hotels.com, SeaRates acts as an intermediary, connecting buyers (Beneficial Cargo Owners) and sellers (Freight Forwarders and NVOCCs) in the freight industry. It offers a suite of services for both parties, ranging from booking and tracking shipments to financial solutions like credit facilities and carbon emission credit options.
About the Role:
We are seeking a creative and results-driven Social Media Marketing Specialist to lead and execute our digital presence across platforms. In this role, you will develop and manage content strategies that highlight our logistics capabilities, customer success stories, and technology-driven solutions. You will be responsible for growing engagement, driving brand visibility, and supporting lead generation efforts across LinkedIn, Instagram, YouTube, and other relevant channels.
Key Responsibilities:
• Develop and execute a comprehensive social media strategy aligned with business objectives, leveraging platforms such as Google Ads, Uber Ads, Facebook, Instagram, and other relevant channels.
• Establish and manage advertising budgets, creating performance-driven campaign plans to maximize ROI.
• Design and maintain a cohesive brand identity using Canva and other design tools, ensuring consistency across all digital assets.
• Prioritize and nurture leads using market intelligence, analytics, and account-level opportunity assessments to improve bid success rates.
• Collaborate cross-functionally with partners, industry event organizers, product and technical teams for customer insights, and commercial teams for pricing strategies and marketing initiatives.
• Create and schedule compelling B2B-focused content—posts, videos, infographics—tailored to the logistics and freight forwarding sectors.
• Manage and monitor daily activity across multiple platforms including LinkedIn, Instagram, YouTube, Facebook, and X (Twitter).
• Track campaign performance through KPIs and analytics, and continuously refine strategies for better engagement and conversion.
• Actively engage with followers, respond to inquiries, and build a vibrant digital community around the brand.
• Stay current on industry trends, platform updates, and competitor activity to inform content and strategy.
1

• Geographic responsibilities include but not limited to: Spain, France, United Kingdom, United States, Mexico, Canada, Caribbean, Honduras, El Salvador, Brazil, Argentina, Chile, and Colombia.
• Special Project – Global Freight Summit (GFS):
o Lead promotional efforts for SeaRates’ flagship event, taking place in November in Dubai, by driving attendance from freight forwarders and commodity traders—key to the event’s impact and success.
o Oversee the design and maintenance of the event website, ensuring it is visually appealing and informative.
o Manage the GFS Instagram account, including setting up an Instagram store and promoting sponsorship opportunities.
o Proactively engage and motivate companies to participate and sponsor the summit.
Qualifications:
• 5+ years of experience, in a related marketing field with supply chain or logistics role is preferred.
• Strong communication and interpersonal skills, with a proficiency in English, Spanish and preferably, French.
• Ability to conduct detailed research and present findings clearly.
• Competency in handling data and managing multiple tasks effectively.
• Advanced skills in data extraction from CRM, Excel or other data sources.
• Proficient in Microsoft Office Suite and familiar with CRM software.
• Demonstrated interest in logistics, supply chain management, or a related industry. • Ability to travel.
Key Performance Indicators:
• Volume of logistics inquiries received and successfully resolved
• Conversion rate of freight forwarders into active members of the Digital Freight Alliance
• Growth in social media following for the SeaRates Global Freight Summit
• Number of companies engaged and confirmed to participate in the SeaRates Global Freight Summit
• Revenue generated from successfully awarded bids with Beneficial Cargo Owners (BCOs)

Press Tab to Move to Skip to Content Link

As a Digital Market Manager (DMM), you will be responsible for driving digital growth across all digital channels within a specific region. This includes developing and implementing effective digital marketing and e-commerce strategies, overseeing market-specific initiatives, managing and optimizing always-on programs, increasing revenue and market share, collaborating with stakeholders across the division, and utilizing data-driven insights to make informed decisions. You will need a deep understanding of your assigned market, including its offline needs, as well as experience in the airline industry and digital marketing or revenue management. The role will be based in Abu Dhabi and report directly to the Lead Digital Market Manager.

• Driving Digital growth across all digital channels within a region: Responsible for overseeing and implementing digital marketing to drive digital share, optimize channel performance, and deliver personalized experiences while ensuring efficient resource allocation and data-driven decision-making.
• Forward Planning of Market-Specific Activities: Develop and maintain a digital activities calendar for all market-specific initiatives in close collaboration with RM, including outbound communication and owned channels like the homepage and email. Plan and implement market-specific offers, such as CUGs and loyalty led initiatives.
• Develop and implement a comprehensive Digital Marketing Always on (AO) Plan: Create and execute a comprehensive Always On plan that aligns demand-driven activities with relevant global brand and tactical campaigns. This includes setting clear objectives, identifying target audiences, and selecting the most effective channels and tactics. .
• Ongoing Management and Optimization: Continuously manage and optimize the AO and tactical marketing program, recommending ways to improve its performance in achieving market-specific KPIs. Set country-specific budgets, provide forecasts, and share them with Revenue Management.
• Revenue Growth and Market Expansion: Identify and capitalize on new market segments to increase revenue and expand market share by targeting untapped customer bases and consistent audience and A/B testing. Drive personalized experiences and leverage first-party data to develop regionally relevant creative campaigns.
• Collaborate with Stakeholders: Partner with Revenue Management, Corporate Strategy, Regional Marketing Managers, Loyalty, Sponsorships, CRM and Product to develop market specific roadmap to drive yearly KPIs within that market. Propose and define product features that align with driving specific market growth. Collaborate with the loyalty team to drive initiatives for customer acquisition, redemption, and accruals.
• Data-Driven Marketing: Ensure all marketing activities are accurately monitored and measured using available analytics tools. Build Adobe Dashboards for campaign reporting purposes. Provide regular cross-channel reports and insights to internal stakeholders in Revenue Management and Marketing. Collaborate with channel specialists to effectively allocate budgets across different digital channels and maximize ROI.
• Market Expertise and Cultural Understanding: Be a subject matter expert in your assigned market, understanding its demographics, culture, and digital needs. Stay up-to-date on regional and market nuances to ensure effective use of EY digital platforms. Ensure translations are accurate.

• Minimum 5+ years of related work experience in digital marketing, consulting or digital strategy Strategic experience in a fast-paced digital commercial environment.
• Excellent skills in communication and consensus building are critical in order to manage the expectations of multiple stakeholders.
• Experience and knowledge in a comparable role where you are coordinating digital activity across a market.
• Must be familiar with industry-standard media planning practices Good experience working with 1st Party/ 3rd party data to derive consumer insight and also an understanding of how these data points can be operationalised via digital media to drive media efficiencies.
• Experience in the airline/travel industry is preferable Experience with Adobe Analytics or Google Analytics with ability to source own data and insights Effective planning, organisational and time management skills.
• High degree of cross channel planning expertise.
• Self-motivated, ability to identify problems and work methodically to solve them.
• The ability to work independently, prioritise and time-manage whilst working on several projects simultaneously.

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more.All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!

Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.

Overview

The ideal candidate will expand the company's brand presence by identifying the target audience to distribute marketing content. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is a self-motivated individual and a positive team player. Preferably ARABIC speaking.

• Plan and execute digital marketing campaigns
• Monitor and analyze the effectiveness of marketing content

• Manage all paid marketing campaigns & adjust tactics to meet objectives and budgets.
• Create paid campaigns & ads across various media platforms to help drive growth across all channels.
• Plan, build & execute creative & engaging paid campaigns.
• Monitor & analyze performance to develop ways of spending more efficiently. Create accurate reports outlining results, recommended opportunities for improvement on a daily, weekly & monthly basis.
• Optimize campaigns by making continual adjustments to targeting and bidding on all relevant platforms in order to maximize the impact of the ads.
• Recommend & define digital advertising campaign strategies and test plans that reach business objectives.
• Experience in running campaigns, ads & content across multiple media platforms, including online direct marketing channels (Twitter Ads, Google Ads, etc.
• Have strong excel capabilities and proficiency with Google Analytics, Google docs, and MS Office Suite

• Create, Develop, implement and manage our social media accounts
• Moderate the comments and messages
• Manage and oversee social media content
• Stay up to date with the latest social media best practices and technologies

• Lead generation through market research
• Continuous cold calling of prospective corporate clients (e.g. B2B Sellers)
• Arrange sales meetings with prospective corporate clients
• Identifies service improvements or new services by remaining current on industry trends, market activities, and competitors.
• Prepares reports by collecting, analyzing, and summarizing information.
• Recommending new opportunities; recommending profit and service improvements.
• Closely work with management and other departments to assist in market assessment efforts and provide on-the-ground insights
• Work alongside the business in the areas of strategy, sales operations, and financial goals of the department
• Identify all sales channels, and implement and execute effectively on sales strategies to win this segment .

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Identifies prospects by reading telephone and zip code directories and other prepared listings.
• Calls prospective customers by operating telephone equipment, automatic dialing systems, and other telecommunications technologies.
• Influences customers to buy services and merchandise by following a prepared sales talk to give service and product information and price quotations.
• Completes orders by recording names, addresses, and purchases; referring orders for filling.
• Secures information by completing data base backups.
• Maintains safe and clean working environment by complying with procedures, rules, and regulations.
• Maintains operations by following policies and procedures; reporting needed changes.
• Contributes to team effort by accomplishing related results as needed.
• Develop a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Promote the company’s products/services addressing or predicting clients’ objectives
• Prepare sales contracts ensuring adherence to law-established rules and guidelines
• Keep records of sales, revenue, invoices etc.
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers

• Requirements
• Proven working experience as a business development manager, sales executive or a relevant role
• Experience in customer support is a plus
• Proficiency in MS Office and CRM software (e.g. Salesforce)
• Develop, implement and manage our social media strategy
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Designing and managing the website back-end including database and server integration.
• Generating WordPress themes and plugins.
• Conducting website performance tests.
• Troubleshooting content issues.
• Conducting WordPress training with the client.
• Monitoring the performance of the live website.
• Conduct interviews, hire and train new technical support/IT staff
• Provide guidance and insight to upper management and procure buy-in
• Report progress, including any changes made to plans and production
• Contribute to product design and establishment of requirements
• Delegate technical responsibilities and monitor the progress of projects
• Deliver products consistently, on time, and on budget
• Oversee user testing and report results—adjust requirements as needed
• Work closely with project manager during all phases of the development lifecycle
• Review all work produced by the development team
• Ensure code produced meets company standards

Press Tab to Move to Skip to Content Link

Play a pivotal role in helping to transform the technology, process and people capabilities, to enable the success of Etihad Airways Digital Marketing Strategy.

• Develop the digital Marketing Tools vision and strategy; and work with the Product Owners and Delivery Leads to manage the product roadmap.
• Manage the translation of Marketing Tool vision into product briefs, capturing business requirements, user stories and proposed technology solutions.
• Lead competitor and market research leveraging customer insights to drive the product roadmap.
• Pitch innovative MarTech/AdTech solutions for on-site and off-site deployment of EtihadâÂÂs marketing campaigns, and champion the business on how to execute against this vision.
• Own the big picture, conceptualize complex technology solutions, lead design sessions on behalf of the business and manage large cross-functional teams of both internal and external partners focused on solution design, development and implementation for Omni-channel marketing.
• Evaluate gaps in capabilities, data or partners required to deliver Marketing strategies, and provide recommendations to deliver against them.
• Lead process re-engineering efforts to utilize the new marketing capabilities and engage with business partners from various streams to roadmap the re-engineered process and influence its application.
• Ensure all stakeholders understand, support and are aligned to the strategy and roadmap.
• Manage the capture and translation of business requirements into user stories.
• Prioritize requirement/feature development through strong product backlog management.
• Be the voice of the customer and communicate the impact of product changes to key stakeholders.
• Be involved in all agile ceremonies including estimation sessions, planning meetings, daily stand ups, showcases and retrospectives.
• Be available to answer questions about requirements and make product decisions as required.

• University degree.
• 3-5 years experience in a digital marketing role.
• Over 6 years delivery experience.
• Aviation experience (preferable but not essential).
• Agile certification (preferable but not essential).

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more.All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!

Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.

The ideal candidate will expand the company's brand presence by identifying the target audience to distribute marketing content. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is a self-motivated individual and a positive team player. Preferably ARABIC speaking.

• Plan and execute digital marketing campaigns
• Monitor and analyze the effectiveness of marketing content
• Manage all paid marketing campaigns & adjust tactics to meet objectives and budgets.
• Create paid campaigns & ads across various media platforms to help drive growth across all channels.
• Plan, build & execute creative & engaging paid campaigns.
• Monitor & analyze performance to develop ways of spending more efficiently. Create accurate reports outlining results, recommended opportunities for improvement on a daily, weekly & monthly basis.
• Optimize campaigns by making continual adjustments to targeting and bidding on all relevant platforms in order to maximize the impact of the ads.
• Recommend & define digital advertising campaign strategies and test plans that reach business objectives.
• Experience in running campaigns, ads & content across multiple media platforms, including online direct marketing channels (Twitter Ads, Google Ads, etc.
• Have strong excel capabilities and proficiency with Google Analytics, Google docs, and MS Office Suite
• Create, Develop, implement and manage our social media accounts
• Moderate the comments and messages
• Manage and oversee social media content
• Stay up to date with the latest social media best practices and technologies
• Lead generation through market research
• Continuous cold calling of prospective corporate clients (e.g. B2B Sellers)
• Arrange sales meetings with prospective corporate clients
• Identifies service improvements or new services by remaining current on industry trends, market activities, and competitors.
• Prepares reports by collecting, analyzing, and summarizing information.
• Recommending new opportunities; recommending profit and service improvements.
• Closely work with management and other departments to assist in market assessment efforts and provide on-the-ground insights
• Work alongside the business in the areas of strategy, sales operations, and financial goals of the department
• Identify all sales channels, and implement and execute effectively on sales strategies to win this segment .
• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Identifies prospects by reading telephone and zip code directories and other prepared listings.
• Calls prospective customers by operating telephone equipment, automatic dialing systems, and other telecommunications technologies.
• Influences customers to buy services and merchandise by following a prepared sales talk to give service and product information and price quotations.
• Completes orders by recording names, addresses, and purchases; referring orders for filling.
• Secures information by completing data base backups.
• Maintains safe and clean working environment by complying with procedures, rules, and regulations.
• Maintains operations by following policies and procedures; reporting needed changes.
• Contributes to team effort by accomplishing related results as needed.
• Develop a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Promote the company's products/services addressing or predicting clients' objectives
• Prepare sales contracts ensuring adherence to law-established rules and guidelines
• Keep records of sales, revenue, invoices etc.
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
Qualifications
• Requirements
• Proven working experience as a business development manager, sales executive or a relevant role
• Experience in customer support is a plus
• Proficiency in MS Office and CRM software (e.g. Salesforce)
• Develop, implement and manage our social media strategy
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Designing and managing the website back-end including database and server integration.
• Generating WordPress themes and plugins.
• Conducting website performance tests.
• Troubleshooting content issues.
• Conducting WordPress training with the client.
• Monitoring the performance of the live website.
• Conduct interviews, hire and train new technical support/IT staff
• Provide guidance and insight to upper management and procure buy-in
• Report progress, including any changes made to plans and production
• Contribute to product design and establishment of requirements
• Delegate technical responsibilities and monitor the progress of projects
• Deliver products consistently, on time, and on budget
• Oversee user testing and report results—adjust requirements as needed
• Work closely with project manager during all phases of the development lifecycle
• Review all work produced by the development team
• Ensure code produced meets company standards

#J-18808-Ljbffr