282 Marketing Operations jobs in Dubai

Role Overview :

We are seeking a results-driven and detail-oriented Mobile Marketing Operations Specialist to support the digital marketing team in managing ongoing operations within Appsflyer and Insider CDP. The ideal candidate will be responsible for managing mobile attribution, tracking campaigns, creating deep links, ensuring data accuracy, and driving actionable insights to optimize performance.

Key Responsibilities :

Appsflyer Operations

• Manage day-to-day operations within Appsflyer, including:
• Deep link creation and maintenance for campaigns, in-app messages, and onboarding journeys.
• Campaign tracking setup for paid media, affiliates, influencers, and cross-platform initiatives.
• Coordinate with media partners for partner integration, link validation, and tracking configuration.
• Monitor and optimize performance KPIs such as installs, D0–D7 retention, revenue D7, ROAS, uninstall rates, etc.
• Maintain consistent event mapping and schema, ensuring all key user actions are tracked properly.
• Work with tech teams to ensure SDK upgrades, in-app event tracking, and attribution logic are aligned with marketing goals.
• Implement and manage fraud detection settings and attribution windows.

Insider CDP & Campaign Execution

• Support audience segmentation, personalization strategies, and journey orchestration within Insider.
• Collaborate with Marketing and Product teams to launch targeted push notifications, in-app messages, web overlays, and email journeys using Insider.
• Leverage Insider CDP to improve user engagement, upselling, and customer retention strategies.
• Continuously optimize campaigns based on real-time user behavior and CDP insights.

Analytics & Reporting

• Build and maintain Appsflyer dashboards and reports to track campaign effectiveness.
• Define and monitor monthly KPIs, including conversion funnels, ROAS, LTV, retention, and uninstall rates.
• Provide actionable insights to improve campaign performance and user acquisition efforts.
• Coordinate with Data / CRM teams to align on first-party data utilization in CDP and performance attribution.

Required Skills & Experience :

• 5+ years of experience in mobile marketing operations, performance marketing, or digital analytics.
• Strong operational experience in Appsflyer – deep linking, campaign tracking, attribution modeling, and KPI analysis.
• Hands-on experience with Insider (or equivalent CDP / marketing automation platform).
• Strong understanding of mobile attribution, paid UA campaigns, fraud detection, and deep linking logic.
• Proficiency in Google Analytics, Firebase, Excel, and data visualization tools.
• Solid analytical mindset with the ability to translate data into meaningful marketing actions.
• Excellent communication and project coordination skills.

Nice to Have :

• Experience in financial services, fintech, or app-based platforms.
• Familiarity with Marketing Cloud, CRM tools, and campaign automation platforms.
• Basic knowledge of SQL, GTM, or mobile app behavior tracking.

Role Overview :

We are seeking a results-driven and detail-oriented Mobile Marketing Operations Specialist to support the digital marketing team in managing ongoing operations within Appsflyer and Insider CDP. The ideal candidate will be responsible for managing mobile attribution, tracking campaigns, creating deep links, ensuring data accuracy, and driving actionable insights to optimize performance.

Key Responsibilities :

Appsflyer Operations

• Manage day-to-day operations within Appsflyer, including:
• Deep link creation and maintenance for campaigns, in-app messages, and onboarding journeys.
• Campaign tracking setup for paid media, affiliates, influencers, and cross-platform initiatives.
• Coordinate with media partners for partner integration, link validation, and tracking configuration.
• Monitor and optimize performance KPIs such as installs, D0–D7 retention, revenue D7, ROAS, uninstall rates, etc.
• Maintain consistent event mapping and schema, ensuring all key user actions are tracked properly.
• Work with tech teams to ensure SDK upgrades, in-app event tracking, and attribution logic are aligned with marketing goals.
• Implement and manage fraud detection settings and attribution windows.

Insider CDP & Campaign Execution

• Support audience segmentation, personalization strategies, and journey orchestration within Insider.
• Collaborate with Marketing and Product teams to launch targeted push notifications, in-app messages, web overlays, and email journeys using Insider.
• Leverage Insider CDP to improve user engagement, upselling, and customer retention strategies.
• Continuously optimize campaigns based on real-time user behavior and CDP insights.

Analytics & Reporting

• Build and maintain Appsflyer dashboards and reports to track campaign effectiveness.
• Define and monitor monthly KPIs, including conversion funnels, ROAS, LTV, retention, and uninstall rates.
• Provide actionable insights to improve campaign performance and user acquisition efforts.
• Coordinate with Data / CRM teams to align on first-party data utilization in CDP and performance attribution.

Required Skills & Experience :

• 5+ years of experience in mobile marketing operations, performance marketing, or digital analytics.
• Strong operational experience in Appsflyer – deep linking, campaign tracking, attribution modeling, and KPI analysis.
• Hands-on experience with Insider (or equivalent CDP / marketing automation platform).
• Strong understanding of mobile attribution, paid UA campaigns, fraud detection, and deep linking logic.
• Proficiency in Google Analytics, Firebase, Excel, and data visualization tools.
• Solid analytical mindset with the ability to translate data into meaningful marketing actions.
• Excellent communication and project coordination skills.

Nice to Have :

• Experience in financial services, fintech, or app-based platforms.
• Familiarity with Marketing Cloud, CRM tools, and campaign automation platforms.
• Basic knowledge of SQL, GTM, or mobile app behavior tracking.

Regional Marketing Operations Manager

• Main responsibilities include managing all aspects of local marketing delivery and development through marketing staff to agreed levels of service.
• The role requires ensuring marketing activity is directly linked to and driving business strategy implementation as part of the management team.
• Work with managers to develop and implement business-focused marketing strategies to transform current capabilities and build marketing capacity in the business area.
• Support all business areas in achieving higher levels of performance by providing coaching to senior managers on marketing and organizational matters.

To be considered for this role, you must possess a minimum of 7 years experience in a regional role within a large organization or multinational organization.

Due to diversification, only western expatriates can be considered for this role.

A strong strategic and operational focus is required.

• Experience in regional roles within large organizations or multinational organizations.
• Strong strategic and operational focus.

My client is a trusted name in the offshore marine industry. Established in 1975, they have built a reputation as a leading service provider to the offshore oil and gas industry, with a network that spans the globe. My client owns and operates more than 75 offshore support vessels, and plans to have increased its fleet to the size of more than 100 vessels by the end of 2015.
An opportunity has arisen for a professional individual to join their team in the role of Administration Assistant. The role shall require you to provide efficient and timely support to the services team to enable other staff members to function effectively. The role will consist of analyzing statistical data, producing reports for senior management, performing basic accounting functions such as invoicing, purchase and service orders and P&L sheets. You shall liaise and coordinate with the necessary departments, third parties and suppliers.

Candidates must be highly proficient in all MS Office applications and be completely fluent in English. We are seeking an assertive, confident individual who is able to problem solve and make decisions in a pressurized environment. You will show a willingness to learn new skills and develop yourself and show professionalism and pride in your work. A minimum 5 years administration or accounting background is required.

About The Company

Mackenzie Jones Middle East has decades of HR, Marketing, Finance & Accounting, Sales, Secretarial & Business Support, Management Consulting and Engineering recruitment expertise. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.
So we always listen, constantly learn, occasionally challenge and frequently advise. It’s all part of a service renowned for its courtesy, consideration and dedication. Based in Dubai since 2006, our office covers the GCC and Levant countries and with the right regional expertise, we are the leading specialists.
We’re growing rapidly because people appreciate our honesty, commitment and results.
Areas of specialties we recruit for are: Human Resources, Finance & Accounting, Marketing, Sales, Secretarial & Business Support, Executive Search, Banking & Financial Services, Management Consulting and Engineering.

My client is a trusted name in the offshore marine industry. Established in 1975, they have built a reputation as a leading service provider to the offshore oil and gas industry, with a network that spans the globe. My client owns and operates more than 75 offshore support vessels, and plans to have increased its fleet to the size of more than 100 vessels by the end of 2015.
An opportunity has arisen for a professional individual to join their team in the role of Administration Assistant. The role shall require you to provide efficient and timely support to the services team to enable other staff members to function effectively. The role will consist of analyzing statistical data, producing reports for senior management, performing basic accounting functions such as invoicing, purchase and service orders and P&L sheets. You shall liaise and coordinate with the necessary departments, third parties and suppliers.

Candidates must be highly proficient in all MS Office applications and be completely fluent in English. We are seeking an assertive, confident individual who is able to problem solve and make decisions in a pressurized environment. You will show a willingness to learn new skills and develop yourself and show professionalism and pride in your work. A minimum 5 years administration or accounting background is required.

About The Company

Mackenzie Jones Middle East has decades of HR, Marketing, Finance & Accounting, Sales, Secretarial & Business Support, Management Consulting and Engineering recruitment expertise. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.
So we always listen, constantly learn, occasionally challenge and frequently advise. It's all part of a service renowned for its courtesy, consideration and dedication. Based in Dubai since 2006, our office covers the GCC and Levant countries and with the right regional expertise, we are the leading specialists.
We're growing rapidly because people appreciate our honesty, commitment and results.
Areas of specialties we recruit for are: Human Resources, Finance & Accounting, Marketing, Sales, Secretarial & Business Support, Executive Search, Banking & Financial Services, Management Consulting and Engineering.

We are looking for a talented and results-driven Digital Marketing Specialist to join our dynamic marketing team in Dubai. In this role, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness and engagement. Your work will play a crucial role in shaping our online presence and enhancing our digital footprint.

1. Develop and execute comprehensive digital marketing campaigns across various platforms, including social media, email, SEO, and PPC.
2. Create engaging and relevant content to attract and retain target audiences.
3. Monitor and analyze campaign performance using analytics tools and provide actionable insights.
4. Collaborate with cross-functional teams to ensure cohesive and consistent messaging.
5. Stay updated with the latest digital marketing trends and best practices.
6. Optimize website and landing pages for improved conversion rates.
7. Manage and maintain social media channels and engage with the online community.
8. Provide regular reports on marketing activities and performance metrics.

1. Bachelor's Degree in Marketing, Communications, Digital Media, or a related field.
2. 3-4 years of experience in digital marketing or a similar role.
3. Proficiency in digital marketing tools and platforms, such as Google Analytics, AdWords, and social media management tools.
4. Strong understanding of SEO, SEM, PPC, and content marketing.
5. Excellent writing and communication skills.
6. Strong analytical and problem-solving abilities.
7. Ability to manage multiple projects and meet deadlines in a fast-paced environment.
8. Knowledge of the finance and trading industry is a plus.

XT is a prominent player in the finance and trading industry, known for delivering innovative and reliable solutions. Our mission is to empower our clients with the tools and expertise needed to navigate the complex world of finance. We value integrity, innovation, and a commitment to excellence, and we strive to create a collaborative environment that fosters growth and success.

We need a Digital Marketing Specialist.

Description:

Candidate should understand to implement lead generation, Google AdWords, social media, and SEO activities.

• Implement and execute SEO, SMM & SEM campaigns.
• Develop content and marketing strategies for social media and websites.
• Provide creative ideas for content marketing.
• Acquire insight into online marketing trends and keep strategies up-to-date.
• Manage a budget for promoting social media posts.
• Write content and blogs for the website.
• Plan and monitor our social media presence (e.g., Instagram, Facebook, Twitter, YouTube, LinkedIn, etc.).
• Launch optimized advertisements for increasing brand awareness (e.g., Google AdWords, Facebook, YouTube, etc.).
• Sound knowledge of the latest digital marketing techniques as well as best practices.
• Sound knowledge of SEO/SEM, email campaigns, Google AdWords, and B2C social media trends.
• Experience with online analytics tools (e.g., Google Analytics).

Skills:

• Proven working experience in lead generation, Google AdWords, social media, and SEO or as a Digital Media Specialist.
• The candidate must be well-versed with SEO, Google Ads, Insights Reports, SMO, etc.
• Skills and experience in creative content writing.
• Boost company branding awareness and reputation through the media.
• Candidate must have experience with photo graphics.

We are looking to take on experienced internal Digital Marketing professionals. We will give you the toolkit you need to provide the best tech solutions!

You will have the opportunity to be part of a dynamic company, with many opportunities for progression.

The Role:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies, plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Requirements and Skills:

• BS/MS degree in marketing or a related field.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

The Ideal Candidate:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Maintaining a social media presence across all digital channels.
• Measuring and reporting on the performance of all digital marketing campaigns.

Ability to Commute/Relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required).

Required Marketing Executive for a Homecare company in Dubai UAE.

We need a person who can speak English fluently.

Location: Dubai-UAE

We are looking for a talented and ambitious Marketing Executive to undertake marketing projects for the benefit of the company. To ensure success as a marketing executive, you should conceptualize ways in which marketing activities can be harnessed to expand our company's branding. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing market forecasts. We are searching for a marketing professional whose expertise translates into increased brand awareness and profitability.

• Evaluating and optimizing marketing strategies
• Analyzing market trends and creating promotional materials
• Generating new business leads through marketing practices
• Increasing brand awareness and market share through social media
• Coordinating marketing strategies with sales, financial, public relations, and production departments
• Developing and managing the marketing department's budget
• Overseeing branding, advertising, and promotional campaigns
• Preparing and presenting quarterly and annual reports to senior management
• Promoting our brand at trade shows and major industry-related events
• Keeping informed of marketing strategies and trends

• Preferably with a College Degree in Marketing or Communication
• Creative and detail-oriented
• Basic knowledge of Adobe Creative Suite
• Basic skills in photography and videography