1 611 Marketing Director jobs in the United Arab Emirates
Marketing Strategy Director
Posted today
Job Viewed
Job Description
We are seeking a strategic marketing leader to spearhead our go-to-market strategy and brand development for an AI employee platform. The ideal candidate will be responsible for designing and executing comprehensive marketing strategies that drive awareness, user acquisition, and revenue growth.
- Develop and execute a marketing strategy that aligns with business objectives and drives measurable results
- Establish the company brand identity, voice, and positioning in the marketplace, creating a compelling narrative that resonates with enterprise customers.
- Lead content marketing initiatives including thought leadership, blog posts, whitepapers, case studies, and videos that showcase the value of the AI platform.
- Design and implement multi-channel demand generation campaigns that deliver qualified leads to the sales team.
- Collaborate with product teams to develop effective product marketing strategies, including messaging, competitive analysis, and value proposition refinement.
- Establish KPIs and reporting frameworks to measure marketing effectiveness and optimize campaigns based on data-driven insights.
- Strategic Marketing: Ability to develop comprehensive marketing strategies that align with business objectives and drive measurable results
- Brand Development: Experience building and positioning technology brands in competitive markets
- Demand Generation: Proven track record of creating campaigns that drive qualified leads and conversions
- Content Leadership: Expertise in developing compelling content that establishes thought leadership and supports the buyer journey
- Analytics & Optimization: Data-driven approach to measuring campaign effectiveness and continuously improving marketing performance
- Opportunity to join a rapidly scaling company and directly shape the marketing strategy and growth trajectory.
- Chance to build a function from the ground up and implement your vision.
- Ability to collaborate closely with cross-functional teams to create a cohesive customer experience.
Digital Marketing Strategy Director
Posted today
Job Viewed
Job Description
The role of Digital Marketing Operations Manager is pivotal in driving business growth through the implementation and enhancement of digital marketing strategies. This individual will oversee day-to-day digital marketing operations, ensuring the successful delivery of marketing initiatives across various digital channels.
This position demands a deep understanding of the digital marketing landscape, including SEO, SEM, social media, email marketing, and analytics. The ideal candidate will have a proven track record of managing and optimizing digital campaigns, a strategic mindset, and the ability to interpret data to make informed marketing decisions.
Responsibilities- Develop and implement data-driven digital marketing strategies to achieve business objectives.
- Oversee the execution of digital marketing initiatives across various online platforms.
- Coordinate with internal teams to ensure alignment and consistency in digital marketing campaigns.
- Manage and optimize marketing technologies and platforms for improved performance.
- Analyze marketing data and metrics to measure the success of digital marketing campaigns.
- Lead the development of engaging digital content to drive audience engagement.
- Ensure that all digital marketing campaigns adhere to the brand's guidelines and standards.
- Collaborate with the sales team to devise strategies that enhance customer acquisition.
- Monitor the latest trends in digital marketing and identify new opportunities for growth.
- Provide leadership and guidance to a team of digital marketing specialists.
- Prepare and present reports to senior management on campaign performance and ROI.
- Develop and maintain relationships with external vendors and partners to maximize marketing effectiveness.
Marketing Director
Posted today
Job Viewed
Job Description
About the Role
We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
About OPIS, A Dow Jones Company
OPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.
About the Marketing Team
The global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:
Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
You Have:
12+ years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
Self-directed and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal, written and interpersonal communication skills
Ability to learn quickly, multi-task and manage projects to completion
Detail-oriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - OPIS
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Req ID: 44623
#J-18808-LjbffrMarketing Director
Posted today
Job Viewed
Job Description
About the Role
We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
You Will:
- Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
- Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
- Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
- Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
- Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
- Create strategy and resulting campaigns for nurturing sales leads to close.
- Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
- Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
- Interpret marketing performance analyses to determine strategies for future success.
- Innovate new ideas that increase lead generation and conversion.
You Have:
- 12+ years of proven B2B marketing leadership experience
- Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
- Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
- Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
- Self-directed and capable of working independently without direct supervision
- Ability to distill complex products into clear narratives
- Strong verbal, written and interpersonal communication skills
- Ability to learn quickly, multi-task and manage projects to completion
- Detail-oriented with a commitment to accuracy
- Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
- Experience working with multiple stakeholders and cultures across time zones and global locations
- College degree or equivalent work experience
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. It is home to leading publications and products including the flagship Wall Street Journal, Barron’s, MarketWatch, and others.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put “Reasonable Accommodation
#J-18808-LjbffrMarketing Director
Posted today
Job Viewed
Job Description
We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
**About OPIS, A Dow Jones Company**
OPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.
**About the Marketing Team**
The global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
**You Will:**
+ Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
+ Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
+ Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
+ Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
+ Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
+ Create strategy and resulting campaigns for nurturing sales leads to close.
+ Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
+ Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
+ Interpret marketing performance analyses to determine strategies for future success.
+ Innovate new ideas that increase lead generation and conversion.
**You Have:**
+ 12+ years of proven B2B marketing leadership experience
+ Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
+ Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
+ Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
+ Self-directed and capable of working independently without direct supervision
+ Ability to distill complex products into clear narratives
+ Strong verbal, written and interpersonal communication skills
+ Ability to learn quickly, multi-task and manage projects to completion
+ Detail-oriented with a commitment to accuracy
+ Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
+ Experience working with multiple stakeholders and cultures across time zones and global locations
+ College degree or equivalent work experience
+ Comprehensive Healthcare Plans
+ Paid Time Off
+ Retirement Plans
+ Lifestyle Programs & Wellness Resources
+ Family Care Benefits & Caregiving Support
+ Subscription Discounts
+ Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones – OPIS
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
#J-18808-LjbffrMarketing Director
Posted today
Job Viewed
Job Description
We are seeking a seasoned marketing professional to lead our team of marketers in driving business growth through strategic marketing initiatives.
",Marketing Director
Posted today
Job Viewed
Job Description
About the Role
We're looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
You Will:
- Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
- Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
- Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
- Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
- Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
- Create strategy and resulting campaigns for nurturing sales leads to close.
- Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
- Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
- Interpret marketing performance analyses to determine strategies for future success.
- Innovate new ideas that increase lead generation and conversion.
You Have:
- 12+ years of proven B2B marketing leadership experience
- Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
- Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
- Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
- Self-directed and capable of working independently without direct supervision
- Ability to distill complex products into clear narratives
- Strong verbal, written and interpersonal communication skills
- Ability to learn quickly, multi-task and manage projects to completion
- Detail-oriented with a commitment to accuracy
- Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
- Experience working with multiple stakeholders and cultures across time zones and global locations
- College degree or equivalent work experience
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. It is home to leading publications and products including the flagship Wall Street Journal, Barron's, MarketWatch, and others.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put "Reasonable Accommodation
#J-18808-LjbffrBe The First To Know
About the latest Marketing director Jobs in United Arab Emirates !
Marketing Director
Posted today
Job Viewed
Job Description
About the Role
We're looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
About OPIS, A Dow Jones Company
OPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.
About the Marketing Team
The global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:
Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
You Have:
12+ years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
Self-directed and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal, written and interpersonal communication skills
Ability to learn quickly, multi-task and manage projects to completion
Detail-oriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - OPIS
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Req ID: 44623
#J-18808-LjbffrMarketing Director
Posted today
Job Viewed
Job Description
Were looking for an experienced Marketing Director to lead demand and leadgeneration and sales enablement in a specific OPIS market segment via all possible marketing channels both inbound and outbound. The qualified candidate will collaborate with team specialists in content email social media events web design SEO/SEM PR operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
About OPIS A Dow Jones CompanyOPIS has served the fuel and chemicals industries for 45 years with content reinforced by leadingedge technology unrivaled customer service and constant innovation. Beginning as an oil price reporting agency OPIS has grown into a worldwide information powerhouse with authoritative market news trusted data analysis and forecasting consulting and educational events. Market participants across the value chain trust our expertise in energy chemicals and environmental commodities to make critical business decisions.
About the Marketing TeamThe global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS Chemical Market Analytics McCloskey PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products drawing on performance data and encompassing all channels.
Define buyer personas buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion including OPIS conferences webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics including sales leads (MQLs & SQLs) sales revenue (Won Opportunities) event registrations and ROI.
Own marketing relationships in your market segment with Sales Customer Service and Editorial forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
12 years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs such as Adobe Photoshop InDesign Illustrator and/or Canva
Selfdirected and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal written and interpersonal communication skills
Ability to learn quickly multitask and manage projects to completion
Detailoriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest newsgathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
Reasonable accommodation: Dow Jones Making Careers Newsworthy We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones OPISJob Category:
Marketing & Product ManagementUnion Status:
NonUnion roleRequired Experience:
Director
#J-18808-LjbffrMarketing Director
Posted today
Job Viewed
Job Description
We are seeking a highly skilled Marketing Director with exceptional English proficiency who can deeply understand our company products and customers to create compelling content and execute marketing strategies that drive engagement and sales. The ideal candidate will be experienced in content creation, digital marketing, and campaign analytics, ensuring our messaging resonates across multiple channels.
RequirementsContent Creation & Strategy: Develop engaging and persuasive marketing content including email campaigns, landing pages, brochures, and website design to target B2B and B2C audiences.
Campaign: Plan and execute multichannel marketing campaigns ensuring alignment with company goals and market trends.
Brand Positioning: Deeply understand our products and their unique selling points to position them in the market effectively.
Analytics & Performance Tracking: Monitor and analyze the success of campaigns providing insights and recommendations for improvement.
Customer Engagement: Develop and manage strategies to interact with and retain customers through personalized content and targeted marketing initiatives.
Cross-functional Collaboration: Work closely with the sales, product, and design teams to ensure cohesive messaging and branding.
Optional but a Plus: Knowledge of graphic design tools for content creation.
#J-18808-Ljbffr